Momcozy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.0k pieces of influencer content sponsored by Momcozy over the last 12 months.
This report breaks down where & how Momcozy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Momcozy, see here: Momcozy influencers.
Influencer activity throughout the year
Momcozy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Momcozy's influencer activity by month
Number of sponsored posts
Momcozy's sponsored post volume appears to trend upward over the 12-month period, rising from 1k posts in January to 1k in December. The peak month, November, reached 1.3k posts, 78% higher than the monthly average of 753.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Momcozy's sponsored influencer collaborations break down by social platform:
- TikTok: 7.0k posts (77.3%)
- Instagram: 1.9k posts (21.5%)
- YouTube: 105 posts (1.2%)
Momcozy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Momcozy.
Here are 3 examples of Momcozy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
gini_in_usa x Momcozy
![Instagram post by @gini_in_usa for Momcozy. Caption reads: [...] many diaper changes have you counted?....](https://images.od.modash.io/d6d12c0089b5409fe30da35a450abb3d78fde923)
Influencer bio
TikTok-510k | YouTube-480k Facebook-690k PR -> @pr_gini_in_usa
Collaboration metrics
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jess.murphy27 x Momcozy
Influencer bio
Motherhood | TT Shop Finds 📧:jessmurphycollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Rania_Ziki x Momcozy
![YouTube post by @Rania_Ziki for Momcozy. Caption reads: [...] can’t stand is washing bottles but the....](https://images.od.modash.io/980087ea88e8a8bbe6be917533e70685306bb8e3)
Influencer bio
Real Life Mom Moments 👩👧👦 | Family Fun & Chaos Daily Sharing relatable parenting, toddler laughs & everyday life 💛 📍Based in Orange County, California 📩 Collabs: viktor@grail-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Momcozy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Momcozy's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.1% of partnerships featuring creators averaging 1K-5K views, Momcozy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.2M avg views/post):
sergey.be.be x Momcozy
![TikTok post by @sergey.be.be for Momcozy. Caption reads: [...] one close with the Baby Carrier from....](https://images.od.modash.io/b2d7cef601c4faf8ea53313224cdc7d8dc400e22)
Influencer bio
✨Parenting as a dad✨ ✉️ sergeybebe@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
thetaylorfamilyhouse x Momcozy
![TikTok post by @thetaylorfamilyhouse for Momcozy. Caption reads: [...] isn’t a luxury—it’s a lifeline. The....](https://images.od.modash.io/9ac9fffa4a0b588a353ebd229a5e85169f1e94a9)
Influencer bio
RN | Mom of 4 Motherhood, named & valued. partners@tied2thetaylors.com 📍NJ/NYC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Momcozy's repeat partnerships
Out of 4.7k unique influencers in our dataset, 384 of them (8%) posted content for Momcozy in 3 or more separate calendar months. The most consistent partner is @sandra_osyra, who has collaborated across 10 months with 13 total posts.
Here are 3 examples of Momcozy's repeat influencer partnerships, with links to the sponsored content.
sandra_osyra x Momcozy
![Instagram post by @sandra_osyra for Momcozy. Caption reads: [...] biustonosz do karmienia od @momcozy....](https://images.od.modash.io/e370cabc0d9e7696759d57de28849c0f8338021f)
coralieappia x Momcozy
![TikTok post by @coralieappia for Momcozy. Caption reads: [...] de sommeil de votre famille. @Momcozy France....](https://images.od.modash.io/bf1b352aa3ebf4c32d68bee4cd16da256af4c8c7)
![TikTok post by @coralieappia for Momcozy. Caption reads: [...] sur tout le site @Momcozy Official) *lien....](https://images.od.modash.io/100c523fc5c64a3bb31c8d12d89100f304afbf0d)
![TikTok post by @coralieappia for Momcozy. Caption reads: [...] avec la ceinture de chez @Momcozy Official....](https://images.od.modash.io/dd9aa7565dfe5b6caf8495ce2f285cade77abb28)
brooklynnkayyy x Momcozy
![TikTok post by @brooklynnkayyy for Momcozy. Caption reads: [...] of the day pump using my @Momcozy Official....](https://images.od.modash.io/3a6fc2d1272a2b93c47069a730af7998e1e3a032)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Momcozy had the most influencer activity. 46.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (9.3%)
- United Kingdom (7.5%)
- Germany (3.7%)
Momcozy's influencer activity by market
Here is another example of Momcozy collaborating with an influencer in United States.
taschiatarter x Momcozy
![TikTok post by @taschiatarter for Momcozy. Caption reads: [...] #ftm #expectingmom #pregnancy #momcozy....](https://images.od.modash.io/70221361449bb39a80d849db6fa026ca60828967)
Momcozy's influencer activity vs. related brands
Momcozy competes with Baby Brezza in the parenting and baby-care ecosystem where product demos and reviews drive conversions. Lovevery is a strong benchmark for reaching new parents through education-led creator content and subscription-style purchasing.
Total influencer content
Momcozy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 9k sponsored posts, significantly outpacing Baby Brezza (1.2k posts) and Lovevery (847 posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. Momcozy has far more total posts than Baby Brezza and Lovevery combined.
By social platform
Momcozy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 7k, Baby Brezza at 537, Lovevery at 345 posts. Momcozy's activity is particularly concentrated on TikTok. Momcozy posts far more on TikTok than Baby Brezza and Lovevery, while Instagram and YouTube are closer by comparison.
By geographical market
Momcozy vs. related brands influencer activity (by country)
Estimated sponsored posts in Momcozy's top markets
Momcozy has the highest estimated sponsored-post volume in United States (4.2k posts, 46.8%), France (840 posts, 9.3%), United Kingdom (678 posts, 7.5%), suggesting a Europe focus, while Baby Brezza has the highest estimated sponsored-post volume in India (92 posts, 8%), Brazil (47 posts, 4.1%), while Lovevery leads in Canada with 55 posts (6.5%). Looking at United States specifically, the split is Momcozy at 4.2k posts (46.8%), Baby Brezza at 718 posts (62.3%), Lovevery at 466 posts (55%). Momcozy's strength in United States, France, and United Kingdom may indicate a home-market focus, while Baby Brezza shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Baby Brezza's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- Flower Knows's Influencer Marketing Strategy
- Physicians Formula's Influencer Marketing Strategy
- BounceCurl's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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