Momcozy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 22.1k pieces of influencer content sponsored by Momcozy over the last 12 months.
This report breaks down where & how Momcozy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Momcozy, see here: Momcozy influencers.
Influencer activity throughout the year
Momcozy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Momcozy's influencer activity by month
Number of sponsored posts
Momcozy's sponsored post volume appears to trend upward over the 12-month period, rising from 2.4k posts in January to 2.1k in December. The peak month, November, reached 3.4k posts, 84% higher than the monthly average of 1.8k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Momcozy's sponsored influencer collaborations break down by social platform:
- TikTok: 17.2k posts (77.7%)
- Instagram: 4.8k posts (21.7%)
- YouTube: 136 posts (0.6%)
Momcozy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Momcozy.
Here are 3 examples of Momcozy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sergey.be.be x Momcozy
![Instagram post by @sergey.be.be for Momcozy. Caption reads: [...] milk with me on our walks, and the @momcozy....](https://images.od.modash.io/c5726779d443a495d11c540669cc950f38371990)
Influencer bio
Dad | Amazon Finds | Baby recipes | Activities 📍Texas, USA ✉️sergeybebe@yahoo.com Shop my 🔗 Amazon
Collaboration metrics
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alyssaaa.smith x Momcozy
![TikTok post by @alyssaaa.smith for Momcozy. Caption reads: [...] #motherhood #morningpump #fypシ @Momcozy....](https://images.od.modash.io/47e317c11cf37195272e015e177b78565e83357f)
Influencer bio
22 | mama of almost 2 🧺🧸☕️🪞☁️ 💌collabs@workwithalyssa.com links + portfolio ⬇️
Collaboration metrics
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SiaCooper x Momcozy
![YouTube post by @SiaCooper for Momcozy. Caption reads: [...] Carrier has made it all so much easier.....](https://images.od.modash.io/0cf23aaceb0b6dad136e8a134654d274c1771347)
Influencer bio
Diary of a Fit Mommy Prenatal and postpartum fitness trainer Home workouts and quick meals! Creator of the Strong Body Guide: 12 week home program http://diaryofafitmommy.com/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.9%
- Carousels: 3.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Momcozy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Momcozy's influencers average views (TikTok)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging 1K-5K views, Momcozy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
haileyallissiaa x Momcozy
![TikTok post by @haileyallissiaa for Momcozy. Caption reads: [...] rush the first thing I’m grabbing is my....](https://images.od.modash.io/0b9620b6b14c3fb42190ab191d5843df0c1c757e)
Influencer bio
mama to triplets+2, wife, ig @haileyallissiaa
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
yeahitsamberrtoo x Momcozy
![TikTok post by @yeahitsamberrtoo for Momcozy. Caption reads: [...] are you using? I’m excited to try this....](https://images.od.modash.io/97d17f8e30931668babe7835e32af940c09448dd)
Influencer bio
collab: YeahItsAmberr@gmail.com IG & YT 🎥: @YeahItsAmberrToo #AmberPutMeOn ✿ road to 400k ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Momcozy's repeat partnerships
Out of 8.8k unique influencers in our dataset, 1k of them (12%) posted content for Momcozy in 3 or more separate calendar months. The most consistent partner is @simplysunshineblog, who has collaborated across 11 months with 62 total posts.
Here are 3 examples of Momcozy's repeat influencer partnerships, with links to the sponsored content.
simplysunshineblog x Momcozy
![TikTok post by @simplysunshineblog for Momcozy. Caption reads: [...] code 10SIMBLOG for money off! #momcozy....](https://images.od.modash.io/57e77c40519dbdee9668a07182f93f240c18494b)
![TikTok post by @simplysunshineblog for Momcozy. Caption reads: [...] breastfeeding essentials at @Momcozy....](https://images.od.modash.io/0de24f4bffccd1a82cea76badc5d4ae1d49fee11)
xoxomonnie x Momcozy
![TikTok post by @xoxomonnie for Momcozy. Caption reads: [...] Mama Breastfeeding Help @Momcozy Official....](https://images.od.modash.io/e679c23af6652d721ae4b5568c60566281e810f4)
stefanydarezzo x Momcozy
![Instagram post by @stefanydarezzo for Momcozy. Caption reads: [...] com o coletor e bomba da @momcozy #Momcozy....](https://images.od.modash.io/6fefabb40e8b8746b58e8cbec93f4f4759db6344)
![Instagram post by @stefanydarezzo for Momcozy. Caption reads: [...] - 15% off for baby swing at momcozy.com....](https://images.od.modash.io/419bc7146fed2f19700fee36a6d4cc49a1fd474b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Momcozy had the most influencer activity. 48.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (7.5%)
- United Kingdom (6.5%)
- Germany (4.8%)
Momcozy's influencer activity by market
Here is another example of Momcozy collaborating with an influencer in United States.
gini_in_usa x Momcozy
![Instagram post by @gini_in_usa for Momcozy. Caption reads: [...] many diaper changes have you counted?....](https://images.od.modash.io/d6d12c0089b5409fe30da35a450abb3d78fde923)
Momcozy's influencer activity vs. related brands
Lovevery and Baby Brezza compete for new-parent spend and attention in the baby essentials space, making them strong comparisons for Momcozy’s influencer strategy aimed at moms and caregivers.
Total influencer content
Momcozy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 22.1k sponsored posts, significantly outpacing Lovevery (3.2k posts) and Baby Brezza (2.9k posts). Across all three brands, the average volume is 9.4k posts, indicating mature, scaled influencer programs. Momcozy has many more total posts than Lovevery and Baby Brezza.
By social platform
Momcozy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.2k, Lovevery at 1.3k, Baby Brezza at 1.3k posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok and YouTube, Momcozy has many more posts than Lovevery and Baby Brezza.
By geographical market
Momcozy vs. related brands influencer activity (by country)
Estimated sponsored posts in Momcozy's top markets
Momcozy has the highest estimated sponsored-post volume in United States (11k posts, 48.4%), France (1.7k posts, 7.5%), United Kingdom (1.4k posts, 6.5%), suggesting a Europe focus, while Lovevery leads in Australia with 214 posts (6.8%), while Baby Brezza leads in Italy with 140 posts (4.8%). Looking at United States specifically, the split is Momcozy at 11k posts (48.4%), Lovevery at 1.4k posts (43.6%), Baby Brezza at 1.3k posts (45.7%). Momcozy's strength in United States, France, and United Kingdom may indicate a home-market focus, while Lovevery shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Lovevery's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
- RENPHO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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