We analyzed 23.5k pieces of influencer content sponsored by Momcozy over the last 12 months.
This report breaks down where & how Momcozy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Momcozy, see here: Momcozy influencers.
Momcozy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Momcozy's influencer output appears relatively consistent throughout the year, averaging about 1.9k sponsored posts per month. November recorded the highest volume at 3.4k posts (77% above average), while February was the quietest at 1.4k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Momcozy's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Momcozy.
Here are 3 examples of Momcozy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Dad | Amazon Finds | Baby recipes | Activities 📍Texas, USA ✉️sergeybebe@yahoo.com Shop my 🔗 Amazon
Collaboration metrics
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Influencer bio
Motherhood | TT Shop Finds 📧:jessmurphycollabs@gmail.com
Collaboration metrics
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Influencer bio
Real Life Mom Moments 👩👧👦 | Family Fun & Chaos Daily Sharing relatable parenting, toddler laughs & everyday life 💛 📍Based in Orange County, California 📩 Collabs: viktor@grail-talent.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Momcozy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36.7% of partnerships featuring creators averaging 1K-5K views, Momcozy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
Influencer bio
mama to triplets + 2 🤍 wife 💍 2026 collabs are open ☺️ dm on ig @haileyallissiaa or Hailey.ag001@gmail.com 📧 allissia_20 👻
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
On teste ensemble les bons plans de TiktokShop 🌸 Collab: bcqtfamily@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 9.5k unique influencers in our dataset, 1.1k of them (12%) posted content for Momcozy in 3 or more separate calendar months. The most consistent partner is @xoxomonnie, who has collaborated across 12 months with 57 total posts.
Here are 3 examples of Momcozy's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Momcozy had the most influencer activity. 49.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Momcozy collaborating with an influencer in United States.
Momcozy competes with Baby Brezza and Lovevery for modern parent budgets and attention within parenting creator ecosystems. While product focuses differ, all three target new and growing families and win via trusted recommendations and routine-based content.
Total sponsored posts tracked (last 12 months)
Momcozy leads with 23.5k sponsored posts, significantly outpacing Baby Brezza (3k posts) and Lovevery (2.5k posts). Across all three brands, the average volume is 9.6k posts, indicating mature, scaled influencer programs. Momcozy has far more total posts than Baby Brezza and Lovevery combined.
Sponsored posts by platform
Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 18.3k, Baby Brezza at 1.3k, Lovevery at 1.2k posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok, Momcozy has many more posts than Baby Brezza and Lovevery.
Estimated sponsored posts in Momcozy's top markets
Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.5%), France (2.1k posts, 8.8%), United Kingdom (2k posts, 8.4%), suggesting a Europe focus, while Baby Brezza leads in India with 166 posts (5.6%). Looking at United States specifically, the split is Momcozy at 12k posts (49.5%), Baby Brezza at 1.4k posts (47.1%), Lovevery at 1.3k posts (52.6%). Momcozy's strength in United States, France, and United Kingdom may indicate a home-market focus, while Baby Brezza shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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