Momcozy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 24.6k pieces of influencer content sponsored by Momcozy over the last 12 months.
This report breaks down where & how Momcozy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Momcozy, see here: Momcozy influencers.
Influencer activity throughout the year
Momcozy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Momcozy's influencer activity by month
Number of sponsored posts
Momcozy's influencer output appears relatively consistent throughout the year, averaging about 2k sponsored posts per month. November recorded the highest volume at 3.4k posts (68% above average), while September was the quietest at 1.4k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Momcozy's sponsored influencer collaborations break down by social platform:
- TikTok: 17.5k posts (71.2%)
- Instagram: 6.8k posts (27.8%)
- YouTube: 250 posts (1%)
Momcozy's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Momcozy.
Here are 3 examples of Momcozy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sergey.be.be x Momcozy
![Instagram post by @sergey.be.be for Momcozy. Caption reads: [...] a quiet moment for herself using the Momcozy....](https://images.od.modash.io/fb9e68cffd90466483f16d40a7f3fde1fcafeee1)
Influencer bio
Dad | Amazon Finds | Baby recipes | Activities 📍Texas, USA ✉️sergeybebe@yahoo.com Shop my 🔗 Amazon
Collaboration metrics
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thaoem1709 x Momcozy
![TikTok post by @thaoem1709 for Momcozy. Caption reads: [...] 🙄🙄🙄 #mebimsua #mebimxaykenh #hutsua....](https://images.od.modash.io/471ca6b4a2128f708f598ce07c360c3c3324cc96)
Influencer bio
Nhật kí lần đầu làm mẹ Bookjob 0.9.6.6.7.2.5.9.7.0 ( No call - Book note lhe cv ạ)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
UnplannedPodcast x Momcozy
![YouTube post by @UnplannedPodcast for Momcozy. Caption reads: [...] engaged in the business of insurance....](https://images.od.modash.io/c46163667e1ab77e17f90685eb8144a3f99701c7)
Influencer bio
New episodes EVERY Wednesday
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Momcozy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Momcozy's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.6% of partnerships featuring creators averaging 1K-5K views, Momcozy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
chelss.baker x Momcozy
![TikTok post by @chelss.baker for Momcozy. Caption reads: [...] and hip pain is sooo real lately. The....](https://images.od.modash.io/027c088f357ce44622f9a558936514a5f01a5366)
Influencer bio
📍STL lifestyle • health & fitness • first time mom 📧 cmfield12@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
jessilynnsta x Momcozy
Influencer bio
Jessilynnsta@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Momcozy's repeat partnerships
Out of 10k unique influencers in our dataset, 1.1k of them (11%) posted content for Momcozy in 3 or more separate calendar months. The most consistent partner is @simplysunshineblog, who has collaborated across 12 months with 126 total posts.
Here are 3 examples of Momcozy's repeat influencer partnerships, with links to the sponsored content.
simplysunshineblog x Momcozy
![Instagram post by @simplysunshineblog for Momcozy. Caption reads: [...] and I’ll dm to you) #momcozy....](https://images.od.modash.io/31940a9cb2ed40f8133ebdfa4e4a1d05242f4429)
simplysunshineblog x Momcozy
![TikTok post by @simplysunshineblog for Momcozy. Caption reads: [...] code 10SIMBLOG for money off! #momcozy....](https://images.od.modash.io/57e77c40519dbdee9668a07182f93f240c18494b)
![TikTok post by @simplysunshineblog for Momcozy. Caption reads: [...] breastfeeding essentials at @Momcozy....](https://images.od.modash.io/0de24f4bffccd1a82cea76badc5d4ae1d49fee11)
buluts.welt x Momcozy
![TikTok post by @buluts.welt for Momcozy. Caption reads: [...] !! #firsttimemom #boymom @Momcozy_DE....](https://images.od.modash.io/cb237436063d97585ff19fbe1138cec1fd631117)
![TikTok post by @buluts.welt for Momcozy. Caption reads: [...] #mamalife #mamahacks @Momcozy-DE @Momcozy_DE....](https://images.od.modash.io/a9a931c32ab0336f5ee46c3e5729b97e6437c61a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Momcozy had the most influencer activity. 49.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (6.6%)
- Canada (5.3%)
- United Kingdom (5%)
Momcozy's influencer activity by market
Here is another example of Momcozy collaborating with an influencer in United States.
regina_davv x Momcozy
Momcozy's influencer activity vs. related brands
Baby Brezza and Lovevery compete for new-parent attention and spend, similar to Momcozy’s focus on early family essentials. Each brand leans on mom creators and practical product demos, making them useful influencer benchmarks.
Total influencer content
Momcozy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 24.6k sponsored posts, significantly outpacing Baby Brezza (3.6k posts) and Lovevery (3.2k posts). Across all three brands, the average volume is 10.5k posts, indicating mature, scaled influencer programs. Momcozy has 24,574 posts, which is more than six times the total posts of Baby Brezza (3,573) or Lovevery (3,246).
By social platform
Momcozy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.5k, Lovevery at 1.9k, Baby Brezza at 1.7k posts. Momcozy's activity is particularly concentrated on TikTok. On TikTok, Momcozy has 17,504 posts, which is more than nine times Baby Brezza (1,706) and Lovevery (1,892), and on Instagram, Momcozy has 6,820 posts, which is more than three times Baby Brezza (1,815) and Lovevery (1,142).
By geographical market
Momcozy vs. related brands influencer activity (by country)
Estimated sponsored posts in Momcozy's top markets
Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.2%), France (1.6k posts, 6.6%), Canada (1.3k posts, 5.3%), suggesting a North America focus, while Lovevery has the highest estimated sponsored-post volume in United Kingdom (383 posts, 11.8%), Australia (175 posts, 5.4%), while Baby Brezza leads in Italy with 154 posts (4.3%). Looking at United States specifically, the split is Momcozy at 12k posts (49.2%), Lovevery at 1.6k posts (49.7%), Baby Brezza at 1.5k posts (41.6%). Momcozy's strength in United States and France may indicate a home-market focus, while Lovevery shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Baby Brezza's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
- RENPHO's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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