We analyzed 2.8k pieces of influencer content sponsored by Bala over the last 12 months.
This report breaks down where & how Bala invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bala, see here: Bala influencers.
Bala's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bala's influencer output appears relatively consistent throughout the year, averaging about 229 sponsored posts per month. January recorded the highest volume at 392 posts (71% above average), while February was the quietest at 172 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bala's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bala.
Here are 3 examples of Bala's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Austin, tx Pilates, Strength, & Wellness Girly 🎧✨💗 💌shelby.marra@thedigitalbrandarchitects.com Fitness program👇🏻✨
Collaboration metrics
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Influencer bio
always working on something 💋 NYC 📍 💌 talientoalexis@gmail.com
Collaboration metrics
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Influencer bio
Hey it’s Emma I ’m 24 years old & live in Boston Massachusetts.. my channel is mostly around my daily life, fitness, health, fashion! Mostly a place to make you happy and feel good about you!! welcome to my life hehe you can also find me here.. instagram : @emmapritchard tik tok : @eemmamacdonald apple music : @emmacmacdonald contact for business inquires: raelyn@kellymediagroup.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bala are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.6% of partnerships featuring creators averaging 1K-5K views, Bala's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (589.4k avg views/post):
Influencer bio
your sobriety bestie, here to heal. pilates for the body, mainly the heart sober spring x sculpt challenge starts 3/1⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
welcome to my life ◡̈ post grad life | 23 | IA 💌peyton@sparkleagency.us
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 39 of them (3%) posted content for Bala in 3 or more separate calendar months. The most consistent partner is @formmethodstudio, who has collaborated across 11 months with 43 total posts.
Here are 3 examples of Bala's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bala had the most influencer activity. 73.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bala collaborating with an influencer in United States.
Bala competes in fitness accessories designed for at-home workouts and studio-style training content. WalkingPad and YESOUL FITNESS target the same home-fitness audience and compete for creator-led workout integrations and product demos.
Total sponsored posts tracked (last 12 months)
Bala leads with 2.8k sponsored posts, significantly outpacing YESOUL FITNESS (1.3k posts) and WalkingPad (435 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. Bala has more than twice as many total posts as YESOUL FITNESS and more than six times as many as WalkingPad.
Sponsored posts by platform
Bala leads on TikTok, while YESOUL FITNESS has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Bala at 1.6k, WalkingPad at 42, YESOUL FITNESS at 0 posts. WalkingPad's activity is particularly concentrated on Instagram. On TikTok, Bala has far more posts than WalkingPad, while YESOUL FITNESS has no TikTok posts.
Estimated sponsored posts in Bala's top markets
Bala has the highest estimated sponsored-post volume in United States (2k posts, 73.6%), United Kingdom (130 posts, 4.7%), Brazil (113 posts, 4.1%), while YESOUL FITNESS leads in India with 75 posts (5.8%), while WalkingPad leads in France with 65 posts (14.9%). Looking at United States specifically, the split is Bala at 2k posts (73.6%), YESOUL FITNESS at 664 posts (51.5%), WalkingPad at 205 posts (47.1%). Bala's strength in United States and United Kingdom may indicate a home-market focus, while YESOUL FITNESS shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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