LaceMade Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.0k pieces of influencer content sponsored by LaceMade over the last 12 months.

This report breaks down where & how LaceMade invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LaceMade, see here: LaceMade influencers.

Influencer activity throughout the year

LaceMade's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

LaceMade's sponsored post volume appears to trend upward over the 12-month period, rising from 547 posts in January to 738 in December. The peak month, December, reached 738 posts, 49% higher than the monthly average of 496.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LaceMade's sponsored influencer collaborations break down by social platform:

• Instagram: 4.8k posts (81.4%)
• TikTok: 1.1k posts (18.4%)
• YouTube: 15 posts (0.3%)

Instagram influencer marketing is a clear focus for LaceMade.

Here are 3 examples of LaceMade's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

deekila_sherpaa x LaceMade

deekila_sherpaa

@deekila_sherpaa

28 Aug, 25

8M

360.9k

It will always be you and me ♥️. Outfit @lacemadeofficial #bhaisaab #deekilasherpa [...]

Influencer bio

•Lab technician/ Actor / Content Creator •Self made •work - deekila.work@gmail.com •Mumbai / Sikkim📍🇮🇳

Collaboration metrics

Post views8.0M

Post EMV $274.6k

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thesandraduran x LaceMade

thesandraduran

@thesandraduran

23 Nov, 25

662.4k

95.2k

princess coat ❄️🤭 from @LaceMade use dc THESANDRADURAN this is the Snow [...]

Influencer bio

𝓎𝑜𝓊𝓇 𝓂𝑒𝓍𝒾𝒸𝒶𝓃 𝒶𝓃𝑔𝑒𝓁 👼🏽🎀 romanticizing life in nyc ♡ 💌 hello@thesandraduran.com

Collaboration metrics

Post views662.4k

Post EMV $18.0k

More influencer data

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TravelMomoirs x LaceMade

TravelMomoirs

@TravelMomoirs

12 Feb, 26

1M

24k

[...] to save 15% off your entire order from Lacemade affiliate code) 🏹 What I’m wearing 📖 [...]

Influencer bio

Navy Veteran Turned Time Traveler SoCal Actress/Content Creator w 3.4M Followers Entertainment~Travel~Fashion Business📧 KaylaFreitas@grail-talent.com

Collaboration metrics

Post views1.0M

Post EMV $33.2k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 30.3% of partnerships featuring creators averaging 10K-50K views, LaceMade's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 20.3%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):

surabhi.samriddhi x LaceMade

surabhi.samriddhi

@surabhi.samriddhi

01 Jun, 25

93.3k

Twins in Wonderland✨🧚🏻 Wearing: @lacemadeofficial #chinkiminki #twins

Influencer bio

🎭 India's Twin Entertainers Events and Business Enquiries- 9137422875 👻- chinki.minki 📩- teamchinkiminki@gmail.com @honeycombtalent

Collaboration metrics

Post likes93.3k

Post EMV $9.3k

More influencer data

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And here is another example with a smaller creator on Instagram (8.2k avg views/post):

meaganloyst x LaceMade

meaganloyst

@meaganloyst

25 Aug, 25

1.2k

[...] even moreso wearing my fave new @lacemadeofficial dress 💘 #summer #summertime [...]

Influencer bio

🧚🏻‍♀️✨🫶💘🎀💄💋 💫 founder of gen z vcs 📰 writing for The Times 📖 oxford grad (brasenose college) 🇬🇧 london-based creator (300K+) 🖤 forbes 30U30

Collaboration metrics

Post likes1.2k

Post EMV $122

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LaceMade's repeat partnerships

charusharma0108 x LaceMade

charusharma0108

@charusharma0108

25 Nov, 25

108.3k

2.1k

[...] my outfit SERIES … GRWM in @lacemadeofficial 😍 yay or Nay ? ad/ [...]

charusharma0108

@charusharma0108

21 Jul, 25

3.8k

💓loved before 💓. Wearing @lacemadeofficial @lacemade_eu new [...]

charusharma0108

@charusharma0108

17 Feb, 26

2.3k

[...] your hair looks 🖤… wearing @lacemade_jp @lacemadeofficial

dear_terryberry x LaceMade

dear_terryberry

@dear_terryberry

10 Nov, 25

63.7k

3.4k

[...] TERRYBERRY to save you $ on @lacemadeofficial 🥰✨ new YT video is [...]

dear_terryberry

@dear_terryberry

25 Jan, 26

55.2k

[...] to get 18% OFF @lacemadeofficial #ad #lacemade [...]

dear_terryberry

@dear_terryberry

19 May, 25

3.6k

[...] 🧚🏻‍♀️✨ Dress & corset: @lacemadeofficial code TERRYBERRY to [...]

anrufous x LaceMade

anrufous

@anrufous

14 Feb, 26

31.1k

2.3k

[...] Valentine’s energy 💗 dress: @lacemadeofficial use code anrufous [...]

anrufous

@anrufous

02 Dec, 25

1.1k

[...] ❄️✨ use code anrufous at @lacemadeofficial to get a discount 🎀 [...]

anrufous

@anrufous

11 Dec, 25

998

[...] 🎀❄️ use code anrufous at @lacemadeofficial for a discount 💌 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (11.5%)
• Japan (5.8%)
• Brazil (4.8%)

Here is another example of LaceMade collaborating with an influencer in United States.

travelmomoirs x LaceMade

travelmomoirs

@travelmomoirs

12 Feb, 26

4.5M

476k

[...] to save 15% off your entire order from @lacemadeofficial @lacemade_eu ( affiliate code) [...]

LaceMade's influencer activity vs. related brands

LaceMade aligns with Selkie and Retro Stage in romantic, vintage-inspired dresses and occasionwear that performs well in highly visual creator content. They compete for the same audiences seeking statement silhouettes, corsetry details, and whimsical styling.

Total influencer content

LaceMade leads with 6k sponsored posts, significantly outpacing Selkie (3.4k posts) and Retro Stage (3.2k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.

By social platform

LaceMade leads on Instagram and TikTok, while Retro Stage leads on YouTube. The gap is most notable on Instagram, with LaceMade at 4.8k, Retro Stage at 2.7k, Selkie at 2.6k posts. LaceMade's activity is particularly concentrated on Instagram.

By geographical market

Selkie has the highest estimated sponsored-post volume in United States (2.3k posts, 67.1%), United Kingdom (254 posts, 7.4%), Brazil (130 posts, 3.8%), while LaceMade has the highest estimated sponsored-post volume in India (684 posts, 11.5%), Japan (345 posts, 5.8%), suggesting a Asia focus, while Retro Stage leads in Italy with 418 posts (12.9%). Looking at United States specifically, the split is Selkie at 2.3k posts (67.1%), LaceMade at 2k posts (34.4%), Retro Stage at 902 posts (27.8%). LaceMade's strength in Japan may indicate a home-market focus, while Retro Stage shows broader regional investment.