LaceMade Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.5k pieces of influencer content sponsored by LaceMade over the last 12 months.
This report breaks down where & how LaceMade invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LaceMade, see here: LaceMade influencers.
Influencer activity throughout the year
LaceMade's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
LaceMade's influencer activity by month
Number of sponsored posts
LaceMade's influencer output appears relatively consistent throughout the year, averaging about 542 sponsored posts per month. December recorded the highest volume at 748 posts (38% above average), while June was the quietest at 354 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LaceMade's sponsored influencer collaborations break down by social platform:
- Instagram: 5.2k posts (79.5%)
- TikTok: 1.3k posts (19.4%)
- YouTube: 70 posts (1.1%)
LaceMade's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for LaceMade.
Here are 3 examples of LaceMade's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
deekila_sherpaa x LaceMade
Influencer bio
•Lab technician/ Actor / Content Creator •Self made •work - deekila.work@gmail.com •Mumbai / Sikkim📍🇮🇳
Collaboration metrics
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ldyazhar x LaceMade
Influencer bio
26 y.o Astana 🇰🇿 inst: ldyazhar Lacemade -15% LDYAZHAR code
Collaboration metrics
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lalisaleinn x LaceMade
![YouTube post by @lalisaleinn for LaceMade. Caption reads: [...] 🏷️ „𝗟𝗔𝗟𝗜𝗦𝗔𝗟𝗘𝗜𝗡” on Lacemade.com....](https://images.od.modash.io/6641e8e8c28162499c7f2c2468efb75f3b74fe26)
Influencer bio
Just a girl with an interest in Kbeauty, Skincare and all the beauty that life may bring. for business only: Lisa.sns@outlook.de
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.9%
- Posts: 47.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers LaceMade are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LaceMade's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.7% of partnerships featuring creators averaging 10K-50K views, LaceMade's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 20.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (869.0k avg views/post):
aclotheshorse x LaceMade
![Instagram post by @aclotheshorse for LaceMade. Caption reads: [...] to my rotation soon! Wearing a lot of....](https://images.od.modash.io/e628d32e2af793a885d089bfb796330c60bac514)
Influencer bio
folklore & fashion 2 million on TikTok email to collaborate ✨IG is one page, read the whole story👇
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
thescarletthuntress x LaceMade
![Instagram post by @thescarletthuntress for LaceMade. Caption reads: [...] 🖤 #gifted as affiliate Dress from....](https://images.od.modash.io/29bab49b4af5eb3318d4d42c0ded384c81a09abd)
Influencer bio
Bringing fantasy worlds to life ✨ Leathercraft, cosplay, gaming & fashion 🗡️ Owner @otherworldworkshop 🌙 Melb 🇦🇺 otherworldworkshopau@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LaceMade's repeat partnerships
Out of 1.9k unique influencers in our dataset, 202 of them (11%) posted content for LaceMade in 3 or more separate calendar months. The most consistent partner is @charusharma0108, who has collaborated across 12 months with 89 total posts.
Here are 3 examples of LaceMade's repeat influencer partnerships, with links to the sponsored content.
softvintagedreams x LaceMade
![Instagram post by @softvintagedreams for LaceMade. Caption reads: [...] details: 💙 Corset gifted by....](https://images.od.modash.io/059c8e4a480bb8a6ccc2488306c7d72f00ee434a)
![Instagram post by @softvintagedreams for LaceMade. Caption reads: [...] details: 💙 Corset gifted by....](https://images.od.modash.io/d7456499cc933f4452cb43949864b392e094832b)
![Instagram post by @softvintagedreams for LaceMade. Caption reads: [...] 🦢🥀 Both outfits gifted by....](https://images.od.modash.io/00556278eef64e3cef79496ce4dcb33f4804a34e)
pearla_blanca x LaceMade
![Instagram post by @pearla_blanca for LaceMade. Caption reads: [...] #goodbye2025 #welcome2026 #lacemade....](https://images.od.modash.io/a492b1c5d46171137173448705c4a4271e1a18d2)
![Instagram post by @pearla_blanca for LaceMade. Caption reads: [...] your own little fairytale.🌸....](https://images.od.modash.io/1ae3dfe4efb1ae067fd03e60960af717e6eff153)
![Instagram post by @pearla_blanca for LaceMade. Caption reads: [...] Riding Hood Down Coat by @lacemadeofficial....](https://images.od.modash.io/14166681a9295f1d56e68ada236cd562fd28080e)
lavaniagomez x LaceMade
![Instagram post by @lavaniagomez for LaceMade. Caption reads: [...] Wearing the Prettiest Dress....](https://images.od.modash.io/f3396a82c49b47fd61455e647e013cbe978a6ce4)
![Instagram post by @lavaniagomez for LaceMade. Caption reads: [...] the most Beautiful Dress @lacemadeofficial....](https://images.od.modash.io/aabaa200bfd1d10668a9d1399a43a1062c6b9d0b)
![Instagram post by @lavaniagomez for LaceMade. Caption reads: [...] the most Beautiful Dress @lacemadeofficial....](https://images.od.modash.io/e5cee8bdb8b73e8c2d5e27cc63b9c8ea1ceb28e8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LaceMade had the most influencer activity. 33.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (11.6%)
- Japan (5.9%)
- Brazil (5.5%)
LaceMade's influencer activity by market
Here is another example of LaceMade collaborating with an influencer in United States.
dhawanichugh x LaceMade
LaceMade's influencer activity vs. related brands
LaceMade’s romantic, vintage-inspired dresses overlap with Selkie’s dreamy occasionwear aesthetic and Son de Flor’s feminine, heritage-style silhouettes. These brands compete for the same creator-driven audiences seeking statement, cottagecore-adjacent fashion.
Total influencer content
LaceMade vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
LaceMade leads with 6.5k sponsored posts, significantly outpacing Selkie (3.4k posts) and Son de Flor (3.3k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. LaceMade has about twice as many total posts as Selkie and Son de Flor.
By social platform
LaceMade vs. related brands influencer activity (by social platform)
Sponsored posts by platform
LaceMade leads on Instagram and TikTok, while Son de Flor leads on YouTube. The gap is most notable on Instagram, with LaceMade at 5.2k, Son de Flor at 2.9k, Selkie at 2.6k posts. LaceMade's activity is particularly concentrated on Instagram.
By geographical market
LaceMade vs. related brands influencer activity (by country)
Estimated sponsored posts in LaceMade's top markets
Selkie has the highest estimated sponsored-post volume in United States (2.2k posts, 65.6%), Brazil (160 posts, 4.7%), while LaceMade has the highest estimated sponsored-post volume in India (755 posts, 11.6%), Japan (384 posts, 5.9%), suggesting a Asia focus, while Son de Flor has the highest estimated sponsored-post volume in United Kingdom (487 posts, 14.6%), Italy (187 posts, 5.6%), suggesting a Europe focus. Looking at United States specifically, the split is Selkie at 2.2k posts (65.6%), LaceMade at 2.2k posts (33.5%), Son de Flor at 1.4k posts (41.4%). LaceMade's strength in Japan may indicate a home-market focus, while Son de Flor shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Selkie's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
- Juvia’s Place's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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