LaceMade Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 895 pieces of influencer content sponsored by LaceMade over the last 12 months.

This report breaks down where & how LaceMade invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LaceMade, see here: LaceMade influencers.

Influencer activity throughout the year

LaceMade's sponsored post volume appears to trend upward over the 12-month period, rising from 75 posts in January to 128 in December. The peak month, December, reached 128 posts, 71% higher than the monthly average of 75.

April generated the most views at 10.8M, while June recorded the least at 1.5M. Across all tracked posts in the 12-month window, average views per post were 66.7k. Interestingly, the highest-view month (April) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @deekila_sherpaa, generated 6.8M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LaceMade's sponsored influencer collaborations break down by social platform:

• Instagram: 711 posts (79.4%)
• TikTok: 173 posts (19.3%)
• YouTube: 11 posts (1.2%)

Instagram influencer marketing is a clear focus for LaceMade.

Here are 3 examples of LaceMade's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

deekila_sherpaa x LaceMade

deekila_sherpaa

@deekila_sherpaa

28 Aug, 25

6.8M

305k

[...] will always be you and me ♥️. Outfit @lacemadeofficial #bhaisaab #deekilasherpa [...]

Influencer bio

•Lab technician/ Actor / Content Creator •Self made •work - deekila.work@gmail.com •Mumbai / Sikkim📍🇮🇳

Collaboration metrics

Post views 6.8M

Post EMV $235.7k

More influencer data

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dear_terryberry x LaceMade

dear_terryberry

@dear_terryberry

21 Mar, 25

353.2k

56.5k

[...] to save $ off of @Selkie and @LaceMade 🫶🏻 Dress 2: Selkie Dress 3: @Andrea & [...]

Influencer bio

Terry 💌 terryberrybusiness@gmail.com Shop my looks ⬇️🫶🏻

Collaboration metrics

Post views 353.2k

Post EMV $9.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Itsclairejameson x LaceMade

Itsclairejameson

@Itsclairejameson

26 Jan, 26

8.3k

65

Watch me try on 3 beautiful outfit from Lacemade.com use my code YT15clairejameson for a [...]

Influencer bio

Hi Guys! Thanks for stopping by my YouTube channel. I hope you will subscribe. You can also follow me on Instagram @itsclairejameson Facebook: Claire Jameson. & Tiktok itsclairejameson

Collaboration metrics

Post views 8.3k

Post EMV $256

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

LaceMade's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):

surabhi.samriddhi x LaceMade

surabhi.samriddhi

@surabhi.samriddhi

01 Jun, 25

93.3k

Twins in Wonderland✨🧚🏻 Wearing: @lacemadeofficial #chinkiminki #twins

Influencer bio

Meri toh Twin hai Iska Pata Nahi👯‍♀️ @thesurabhimehra @thesamriddhimehra 👻- chinki.minki 📩- teamchinkiminki@gmail.com Twin Founders-@oneoftwo.in

Collaboration metrics

Post views 0

Post EMV $9.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (7.8k avg views/post):

swiftbetterhavemymoney x LaceMade

swiftbetterhavemymoney

@swiftbetterhavemymoney

01 May, 25

1k

I’m in love with this dress @lacemadeofficial ♡ ♡ ♡ #lacemade [...]

Influencer bio

New Romantic: Journal of a fangirl ♡

Collaboration metrics

Post views 0

Post EMV $102

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LaceMade's repeat partnerships

gizemsvintagecloset x LaceMade

gizemsvintagecloset

@gizemsvintagecloset

08 Mar, 25

1.6M

77.9k

[...] beğendim 🥹✨ Korse ve etek: @lacemadeofficial Bolero: [...]

gizemsvintagecloset

@gizemsvintagecloset

09 May, 25

1.1M

47.4k

[...] var ✨🌸🧚‍♀️ . İlk korse: @lacemadeofficial 2. elbise: [...]

gizemsvintagecloset

@gizemsvintagecloset

18 May, 25

953.9k

69.9k

[...] . the dress and corset: @lacemadeofficial . #lacemadesquad [...]

softvintagedreams x LaceMade

softvintagedreams

@softvintagedreams

04 Jan, 26

22.1k

[...] 🦢🥀 Both outfits gifted by @lacemadeofficial use SOFTVINTAGEDREAMS [...]

softvintagedreams

@softvintagedreams

18 Jun, 25

5.6k

[...] day 💗 Dress gifted by @lacemadeofficial Use [...]

softvintagedreams

@softvintagedreams

07 Nov, 25

5.4k

[...] 💗💗 Dress gifted by @lacemadeofficial use SOFTVINTAGEDREAMS [...]

ticija x LaceMade

ticija

@ticija

18 Feb, 26

18.5k

[...] least ☺️🩷 *ad pr 👑 Coat: @lacemadeofficial 💕 Use the code [...]

ticija

@ticija

07 Jul, 25

17k

[...] dress. 🥰 *ad pr 👑 Dress: @lacemadeofficial 🌹 Fragrance: Liquid [...]

ticija

@ticija

18 Dec, 25

16.8k

[...] x @wickedmovie 🌼 Dress: @lacemadeofficial 💕 Use the code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (14.4%)
• United Kingdom (4.6%)
• Brazil (4.3%)

Here is another example of LaceMade collaborating with an influencer in United States.

jaehyeon_ost x LaceMade

jaehyeon_ost

@jaehyeon_ost

10 Apr, 25

5M

171.8k

[...] filming the reel 🌸💗 my dress from @lacemadeofficial @lacemade_jp 🌸

LaceMade's influencer activity vs. related brands

LaceMade’s feminine, vintage-inspired dresses compete for the same romantic, content-forward customer as other cottagecore-adjacent labels. Son de Flor and Selkie both sell highly photogenic silhouettes and win through styling-heavy influencer storytelling.

Total influencer content

Son de Flor leads with 1.1k sponsored posts, notably outpacing LaceMade (895 posts) and Selkie (456 posts). Across all three brands, the average volume is 826 posts, suggesting moderate but consistent investment.

By social platform

LaceMade leads on TikTok, while Son de Flor has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Son de Flor at 974, LaceMade at 711, Selkie at 456 posts. LaceMade's activity is particularly concentrated on Instagram. Selkie has no posts on TikTok or YouTube, while LaceMade and Son de Flor have posts on both platforms.

By geographical market

Son de Flor has the highest estimated sponsored-post volume in United States (502 posts, 44.5%), United Kingdom (150 posts, 13.3%), Italy (60 posts, 5.3%), suggesting a Europe focus, while LaceMade leads in India with 129 posts (14.4%), while Selkie leads in Brazil with 21 posts (4.7%). Looking at United States specifically, the split is Son de Flor at 502 posts (44.5%), LaceMade at 308 posts (34.4%), Selkie at 301 posts (66%).