LaceMade Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by LaceMade over the last 12 months.

This report breaks down where & how LaceMade invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with LaceMade, see here: LaceMade influencers.

Influencer activity throughout the year

LaceMade's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

LaceMade's influencer activity appears to have tapered over the year, from 139 posts in January down to 137 in December. May was the busiest month at 628 posts, 158% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LaceMade's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (51.1%)
• TikTok: 1.4k posts (46.2%)
• YouTube: 79 posts (2.7%)

Instagram influencer marketing is a clear focus for LaceMade.

Here are 3 examples of LaceMade's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mireladumitrescu1 x LaceMade

mireladumitrescu1

@mireladumitrescu1

24 Apr, 26

855.2k

14.5k

Dressed in quite elegance with @lacemadeofficial 🎀💫 Get 15% off with my coupon [...]

Influencer bio

▫️ fashion ▫️ travel ▫️ lifestyle Artist | Content maker 📍Bucharest

Collaboration metrics

Post views855.2k

Post EMV $27.1k

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ldyazhar x LaceMade

ldyazhar

@ldyazhar

20 Apr, 26

1.7M

213k

Платье из @LaceMade , используйте промокод LDYAZHAR для [...]

Influencer bio

26 y.o Astana 🇰🇿 inst: ldyazhar Lacemade -15% LDYAZHAR code

Collaboration metrics

Post views1.7M

Post EMV $44.6k

More influencer data

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lalisaleinn x LaceMade

lalisaleinn

@lalisaleinn

15 Aug, 25

1.2M

[...] 🏷️ „𝗟𝗔𝗟𝗜𝗦𝗔𝗟𝗘𝗜𝗡” on Lacemade.com /or .eu 🏷️ „𝗟𝗜𝗦𝗔“ on [...]

Influencer bio

Just a girl with an interest in Kbeauty, Skincare and all the beauty that life may bring. for business only: Lisa.sns@outlook.de

Collaboration metrics

Post views1.2M

Post EMV $35.7k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 31% of partnerships featuring creators averaging 10K-50K views, LaceMade's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 21.3%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (12.8M avg views/post, 425.7k followers):

ivypang.styled x LaceMade

ivypang.styled

@ivypang.styled

14 Jul, 26

44k

547

[...] look? 🌸 This gorgeous dress is from @lacemadeofficial – perfect for those sunny [...]

Influencer bio

Macao &Hong Kong ✨Fashion, Travel & Lifestyle content creator🎀 Collaboration/Event/PFW: ivypanglife@gmail.com

Collaboration metrics

Post views44.0k

Post EMV $1.4k

More influencer data

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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 6.1k followers):

kiukiumimi x LaceMade

kiukiumimi

@kiukiumimi

29 May, 26

19.6k

2.1k

[...] & Shisha, Azabu-Juban #pr dress gifted @lacemade_jp @lacemadeofficial nails thanks to [...]

Influencer bio

♡ artist. ⚘ 𝙏𝙤𝙠𝙮𝙤, 𝙅𝙖𝙥𝙖𝙣. Art 🎀: @kiumimi_ お仕事依頼はDMまで♡ contact. kiukiumimim@gmail.com

Collaboration metrics

Post views19.6k

Post EMV $802

More influencer data

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LaceMade's repeat partnerships

LizzieinLace x LaceMade

LizzieinLace

@LizzieinLace

09 Feb, 26

2.5k

132

[...] LIZZIEINLACE for 15% off) - Lacemade Corset here (use LIZZIEINLACE [...]

LizzieinLace

@LizzieinLace

17 Jul, 26

2.2k

90

[...] OUTFIT DETAILS: Yellow Lacemade Dress (Use LIZZIEINLACE for [...]

LizzieinLace

@LizzieinLace

05 Dec, 25

1.2k

61

[...] My GIRLY WINTER OUTFITS - LACEMADE DRESSES & COATS: Use [...]

clarawyy__ x LaceMade

clarawyy__

@clarawyy__

01 Nov, 25

53.8k

6.3k

In love with this corset from @LaceMade 🤍 [...]

clarawyy__

@clarawyy__

03 Nov, 25

55.4k

4k

[...] prettiest corset ever from @LaceMade 🤍 [...]

clarawyy__

@clarawyy__

04 Apr, 26

47.3k

5.5k

[...] Phantom Corset Dress » on @LaceMade 💖 -15% discount code " [...]

jeannedordain x LaceMade

jeannedordain

@jeannedordain

10 Mar, 26

505.6k

34.5k

1,2 ou 3 ? @LaceMade -18% discount code " [...]

jeannedordain

@jeannedordain

24 Jan, 26

53k

2.5k

[...] mieux avec ma coiffure ?🥰 @LaceMade -18% discount code [...]

jeannedordain

@jeannedordain

02 Mar, 26

10.6k

548

1,2 ou 3 ? @LaceMade -18% discount code " [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (12.3%)
• Brazil (7.2%)
• Iran (6.4%)

Here is another example of LaceMade collaborating with an influencer in United States.

TravelMomoirs x LaceMade

TravelMomoirs

@TravelMomoirs

13 Feb, 26

1M

24k

[...] to save 15% off your entire order from Lacemade affiliate code) 🏹 What I’m wearing 📖 [...]

LaceMade's influencer activity vs. related brands

LaceMade competes with Selkie and Son de Flor in romantic, feminine, vintage-inspired dresses, sharing an influencer ecosystem built on styling reels, occasion wear, and dreamy aesthetic storytelling.

Total influencer content

Selkie leads with 3.4k sponsored posts, marginally ahead of Son de Flor (3.3k posts) and LaceMade (2.9k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

LaceMade leads on TikTok, while Son de Flor has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with LaceMade at 1.4k, Selkie at 800, Son de Flor at 348 posts. Selkie's activity is particularly concentrated on Instagram. On TikTok, LaceMade has more posts than Selkie and Son de Flor combined.

By geographical market

Selkie leads in United States with 2.2k posts (65%), while Son de Flor leads in United Kingdom with 459 posts (13.9%), while LaceMade has the highest estimated sponsored-post volume in India (361 posts, 12.3%), Brazil (212 posts, 7.2%). Looking at United States specifically, the split is Selkie at 2.2k posts (65%), Son de Flor at 1.3k posts (40.7%), LaceMade at 720 posts (24.5%).