LaceMade Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by LaceMade over the last 12 months.
This report breaks down where & how LaceMade invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LaceMade, see here: LaceMade influencers.
Influencer activity throughout the year
LaceMade's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
LaceMade's influencer activity by month
Number of sponsored posts
LaceMade's sponsored post volume appears to trend upward over the 12-month period, rising from 139 posts in January to 137 in December. The peak month, July, reached 661 posts, 167% higher than the monthly average of 248.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LaceMade's sponsored influencer collaborations break down by social platform:
- Instagram: 1.6k posts (51.5%)
- TikTok: 1.4k posts (44.9%)
- YouTube: 109 posts (3.6%)
LaceMade's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for LaceMade.
Here are 3 examples of LaceMade's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
travelmomoirs x LaceMade
![Instagram post by @travelmomoirs for LaceMade. Caption reads: [...] to save 18% off your entire order from....](https://images.od.modash.io/f350df784c74ed65db852025c4398ece51a76183)
Influencer bio
Navy Veteran-Time Traveler La & SD Actress/Content Creator w 3.1M Followers For 🤳 📧 KaylaFreitas@grail-talent.com For 🎬 @herotalentagency
Collaboration metrics
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ldyazhar x LaceMade
Influencer bio
26 y.o Astana 🇰🇿 inst: ldyazhar Lacemade -15% LDYAZHAR code Сотрудничество в тг @jsmanagerr
Collaboration metrics
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TravelMomoirs x LaceMade
![YouTube post by @TravelMomoirs for LaceMade. Caption reads: [...] to save 15% off your entire order from....](https://images.od.modash.io/e0702f0c2c1db9add361ddf13ef0b67d27cf8afa)
Influencer bio
Navy Veteran Turned Time Traveler SoCal Actress/Content Creator w 3.4M Followers Entertainment~Travel~Fashion Business📧 KaylaFreitas@grail-talent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.7%
- Posts: 42.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers LaceMade are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
LaceMade's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.1% of partnerships featuring creators averaging 10K-50K views, LaceMade's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (787.7k avg views/post):
ozcandiilan x LaceMade
![Instagram post by @ozcandiilan for LaceMade. Caption reads: [...] seni çok seviyorum🌷🍇🍃 Korse :....](https://images.od.modash.io/7e74404e3ce11b728069d5568637f9fb77b5cbe9)
Influencer bio
💌 dilanozcan@meshcreators.com Psikolog 🌞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.3k avg views/post):
danisalvadore_ x LaceMade
![Instagram post by @danisalvadore_ for LaceMade. Caption reads: [...] 😅 The stunning dress was gifted by....](https://images.od.modash.io/4fbdfdeb3146b7293547387914d66df871ad2197)
Influencer bio
✨ Mother • Writer • Fairy ✨ like if Stevie Nicks waltzed into your favorite romantasy outfits • books • magic 🥀🌙📚 💌 danisalvadore1821@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LaceMade's repeat partnerships
Out of 1.2k unique influencers in our dataset, 80 of them (7%) posted content for LaceMade in 3 or more separate calendar months. The most consistent partner is @dindaamaulidya, who has collaborated across 10 months with 36 total posts.
Here are 3 examples of LaceMade's repeat influencer partnerships, with links to the sponsored content.
lizzieinlace x LaceMade
![TikTok post by @lizzieinlace for LaceMade. Caption reads: [...] the Warrior Down Coat from @LaceMade 🎀 This....](https://images.od.modash.io/973a69805008e8fd7a1cb462ab5057690d456ea3)
![TikTok post by @lizzieinlace for LaceMade. Caption reads: [...] SUMMER DRESSES featuring @LaceMade ☀️ Which....](https://images.od.modash.io/0a6f27761dc088741f5d17b48d622781b6daa69a)
![TikTok post by @lizzieinlace for LaceMade. Caption reads: [...] SPRING DRESSES featuring @LaceMade 🌷 Which....](https://images.od.modash.io/c957968d80d4ef1b8f949c9b6a6bcaf477fd0293)
LizzieinLace x LaceMade
![YouTube post by @LizzieinLace for LaceMade. Caption reads: [...] OUTFIT DETAILS: Yellow Lacemade Dress (Use....](https://images.od.modash.io/775039adba13a58684b111f595ee8c45da3493a6)
![YouTube post by @LizzieinLace for LaceMade. Caption reads: [...] Retro Knit Set - (similar) Lacemade Coat....](https://images.od.modash.io/a978bee8dbb97c0d1dcfde09caf7a0aaaae2537c)
![YouTube post by @LizzieinLace for LaceMade. Caption reads: [...] LIZZIEINLACE for 15% off) - Lacemade Corset....](https://images.od.modash.io/3aaedf5076887dc3ad34746601970b373f548f41)
clarawyy__ x LaceMade
![TikTok post by @clarawyy__ for LaceMade. Caption reads: @LaceMade 💋 15% OFF discount code [...].](https://images.od.modash.io/2f1d9e1c7f68ad858304363fd794a17cc83b8792)
![TikTok post by @clarawyy__ for LaceMade. Caption reads: In love with this corset from @LaceMade 🤍 [...].](https://images.od.modash.io/120d33082a71dbb58ccf583d9b283b9feae81028)
![TikTok post by @clarawyy__ for LaceMade. Caption reads: [...] prettiest corset ever from @LaceMade 🤍....](https://images.od.modash.io/2772c2269cbf3f60f030ba5249077627ed474cc8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where LaceMade had the most influencer activity. 30.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.5%)
- Brazil (7.3%)
- Iran (5.9%)
LaceMade's influencer activity by market
Here is another example of LaceMade collaborating with an influencer in United States.
thesandraduran x LaceMade
LaceMade's influencer activity vs. related brands
LaceMade competes in romantic, vintage-inspired dresses popular in TikTok styling; Selkie is a close aesthetic peer in whimsical occasionwear, while Rihoas overlaps on feminine, trend-led dress shoppers.
Total influencer content
LaceMade vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Rihoas leads with 5.6k sponsored posts, significantly outpacing Selkie (3.5k posts) and LaceMade (3k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs.
By social platform
LaceMade vs. related brands influencer activity (by social platform)
Sponsored posts by platform
LaceMade leads on YouTube, while Rihoas has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Rihoas at 3.8k, Selkie at 2.6k, LaceMade at 1.6k posts. Selkie's activity is particularly concentrated on Instagram. On Instagram, Rihoas has far more posts than LaceMade.
By geographical market
LaceMade vs. related brands influencer activity (by country)
Estimated sponsored posts in LaceMade's top markets
Selkie has the highest estimated sponsored-post volume in United States (2.2k posts, 63.9%), United Kingdom (273 posts, 7.9%), while Rihoas has the highest estimated sponsored-post volume in India (428 posts, 7.7%), Italy (411 posts, 7.4%), while LaceMade leads in Brazil with 220 posts (7.3%). Looking at United States specifically, the split is Selkie at 2.2k posts (63.9%), Rihoas at 1.4k posts (25.8%), LaceMade at 910 posts (30.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Selkie's Influencer Marketing Strategy
- Rihoas's Influencer Marketing Strategy
- Axis-y's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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