We analyzed 6.2k pieces of influencer content sponsored by LaceMade over the last 12 months.
This report breaks down where & how LaceMade invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with LaceMade, see here: LaceMade influencers.
LaceMade's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
LaceMade's sponsored post volume appears to trend upward over the 12-month period, rising from 523 posts in January to 747 in December. The peak month, September, reached 749 posts, 45% higher than the monthly average of 518.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of LaceMade's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for LaceMade.
Here are 3 examples of LaceMade's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Toronto, Ontario Dhawanichugh@gmail.com 🧿🌺🌱🪷My socials:
Collaboration metrics
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Influencer bio
Terry 💌 terryberrybusiness@gmail.com Shop my looks ⬇️🫶🏻
Collaboration metrics
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Influencer bio
Navy Veteran Turned Time Traveler SoCal Actress/Content Creator w 3.4M Followers Entertainment~Travel~Fashion Business📧 KaylaFreitas@grail-talent.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers LaceMade are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
LaceMade's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):
Influencer bio
Meri toh Twin hai Iska Pata Nahi👯♀️ @thesurabhimehra @thesamriddhimehra 👻- chinki.minki 📩- teamchinkiminki@gmail.com Twin Founders-@oneoftwo.in
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.0k avg views/post):
Influencer bio
🧚🏻♀️✨🫶💘🎀💄💋 💫 founder of gen z vcs 📰 writing for The Times 📖 oxford grad (brasenose college) 🇬🇧 london-based creator (300K+) 🖤 forbes 30U30
Collaboration metrics
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Out of 1.8k unique influencers in our dataset, 195 of them (11%) posted content for LaceMade in 3 or more separate calendar months. The most consistent partner is @charusharma0108, who has collaborated across 12 months with 84 total posts.
Here are 3 examples of LaceMade's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where LaceMade had the most influencer activity. 34.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of LaceMade collaborating with an influencer in United States.
LaceMade and Selkie both lean into romantic, feminine, occasion-ready silhouettes that perform well in styling reels and bridal/party content. Rihoas is a close adjacent competitor for trend-driven dresses and social commerce discovery.
Total sponsored posts tracked (last 12 months)
Rihoas leads with 9.9k sponsored posts, significantly outpacing LaceMade (6.2k posts) and Selkie (456 posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. Rihoas has more total posts than LaceMade and Selkie by a wide margin.
Sponsored posts by platform
Among these brands, Rihoas leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Rihoas at 7.7k, LaceMade at 5k, Selkie at 456 posts. LaceMade's activity is particularly concentrated on Instagram. On Instagram and TikTok, Rihoas posts far more than LaceMade and Selkie, and Selkie has no posts on TikTok or YouTube.
Estimated sponsored posts in LaceMade's top markets
Rihoas has the highest estimated sponsored-post volume in United States (2.8k posts, 28.1%), United Kingdom (853 posts, 8.6%), Spain (585 posts, 5.9%), suggesting a Europe focus, while LaceMade has the highest estimated sponsored-post volume in India (837 posts, 13.4%), Brazil (287 posts, 4.6%). Looking at United States specifically, the split is Rihoas at 2.8k posts (28.1%), LaceMade at 2.1k posts (34.1%), Selkie at 301 posts (66%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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