CYKLAR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.5k pieces of influencer content sponsored by CYKLAR over the last 12 months.

This report breaks down where & how CYKLAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with CYKLAR, see here: CYKLAR influencers.

Influencer activity throughout the year

CYKLAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

CYKLAR's sponsored post volume peaks in January with 1.7K posts, 102% higher than the monthly average of 858. August recorded the lowest activity at 404 posts, 53% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CYKLAR's sponsored influencer collaborations break down by social platform:

• TikTok: 10.4k posts (99.4%)
• YouTube: 66 posts (0.6%)

TikTok influencer marketing is a clear focus for CYKLAR.

Here are 2 examples of CYKLAR's recent sponsored collaborations (one each for TikTok, YouTube).

maehni x CYKLAR

maehni

@maehni

04 Oct, 25

5.1M

113.7K

[...] 😩 #vanilla #vanillagirl #vanillascents #cyklar #cyklarvanillaverve @CYKLAR

Influencer bio

sharing my favorite finds <3

Collaboration metrics

Post views5.1M

Post EMV $107.7k

More influencer data

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NicoleRafiee x CYKLAR

NicoleRafiee

@NicoleRafiee

13 Nov, 25

78.6K

4.7K

[...] DIEUX | Air Angel Hydrating Gel Cream: CYKLAR (CYKLAR.COM) | Sacred Santal In Shower [...]

Influencer bio

☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee

Collaboration metrics

Post views78.6k

Post EMV $2.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 54.1% of partnerships featuring creators averaging <1K views, CYKLAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (696.4k avg views/post):

gabbstheqt x CYKLAR

gabbstheqt

@gabbstheqt

01 Apr, 26

92.9K

68

[...] this product is everything 😩 #fy @CYKLAR

Influencer bio

DMV📍UGC Creator gabbstheqt@gmail.com 💌 beauty + travel + lifestyle 🎀

Collaboration metrics

Post views92.9k

Post EMV $1.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

essentialbeautyfinds x CYKLAR

essentialbeautyfinds

@essentialbeautyfinds

07 Dec, 25

28.4K

206

Soft, glowing skin that smells expensive @CYKLAR always gets it right.

Influencer bio

♡My passion❥My picks ❥Your next fav things✧ 📩 Collab: Ugc.glambytee@gmail.com

Collaboration metrics

Post views28.4k

Post EMV $578

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

CYKLAR's repeat partnerships

brooklynreviewsxoxo x CYKLAR

brooklynreviewsxoxo

@brooklynreviewsxoxo

06 Oct, 25

548.9K

3.1K

[...] of the shower 🤤💦🙂‍↔️🫶🏽 @CYKLAR & it’s in sacred santal 😮‍💨 [...]

brooklynreviewsxoxo

@brooklynreviewsxoxo

23 Dec, 25

311.8K

315

[...] depriving your nose 😮‍💨🤤😋 @CYKLAR #cyklar #nakedneroli [...]

brooklynreviewsxoxo

@brooklynreviewsxoxo

05 Dec, 25

46.4K

180

@CYKLAR made a HAND CREAM 😍 for those [...]

mayramtnez x CYKLAR

mayramtnez

@mayramtnez

03 Jan, 26

82.4K

278

[...] #tiktokshopfinds #vanilla @CYKLAR

mayramtnez

@mayramtnez

16 Jan, 26

21.7K

118

[...] - Set Vault smells amazing 🥰 @CYKLAR #TikTokShopJumpstartSale [...]

mayramtnez

@mayramtnez

01 Jan, 26

10.1K

9

[...] Santal - Sensorial Body @CYKLAR #tiktokshopcybermonday [...]

rayewright007 x CYKLAR

rayewright007

@rayewright007

26 Oct, 25

64.5K

202

@CYKLAR I ABSOLUTELY LOVE THESE [...]

rayewright007

@rayewright007

10 Jun, 26

5.7K

12

[...] #DealsforYouDays #US @CYKLAR

rayewright007

@rayewright007

24 Jan, 26

5.4K

2

#US #luxury @CYKLAR

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Sweden (23.5%)
• Canada (6%)
• United Kingdom (5%)

Here is another example of CYKLAR collaborating with an influencer in United States.

gracesynod_ x CYKLAR

gracesynod_

@gracesynod_

09 Dec, 25

2.6M

5.9K

[...] is SO luxurious 🥹 @Claudia Sulewski @CYKLAR #tiktokshopcreatorpicks #handcream [...]

CYKLAR's influencer activity vs. related brands

CYKLAR’s outdoor/fitness orientation overlaps with COROS in performance-focused fitness tech and WalkingPad in at-home cardio, making them relevant competitors for training content and product integration partnerships.

Total influencer content

CYKLAR leads with 10.5K sponsored posts, significantly outpacing COROS (2.5K posts) and WalkingPad (1.9K posts). Across all three brands, the average volume is 4.9K posts, indicating mature, scaled influencer programs. CYKLAR has far more total posts than COROS and WalkingPad.

By social platform

CYKLAR leads on TikTok, while COROS has the most activity on Instagram and WalkingPad has the most activity on YouTube. The gap is most notable on TikTok, with CYKLAR at 10.4K, COROS at 291, WalkingPad at 161 posts. CYKLAR's activity is particularly concentrated on TikTok. CYKLAR’s posting is heavily concentrated on TikTok, with little to no presence on Instagram compared with COROS and WalkingPad.

By geographical market

CYKLAR has the highest estimated sponsored-post volume in United States (6.2K posts, 58.8%), Sweden (2.5K posts, 23.5%), Canada (629 posts, 6%), suggesting a North America focus, while WalkingPad has the highest estimated sponsored-post volume in France (252 posts, 13.6%), United Kingdom (245 posts, 13.2%), suggesting a Europe focus. Looking at United States specifically, the split is CYKLAR at 6.2K posts (58.8%), WalkingPad at 765 posts (41.3%), COROS at 755 posts (30.7%).