CYKLAR Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.9k pieces of influencer content sponsored by CYKLAR over the last 12 months.

This report breaks down where & how CYKLAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with CYKLAR, see here: CYKLAR influencers.

Influencer activity throughout the year

CYKLAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

CYKLAR's sponsored post volume peaks in January with 1.7k posts, 91% higher than the monthly average of 905. June recorded the lowest activity at 523 posts, 42% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CYKLAR's sponsored influencer collaborations break down by social platform:

• TikTok: 10.8k posts (99.5%)
• YouTube: 50 posts (0.5%)

TikTok influencer marketing is a clear focus for CYKLAR.

Here are 2 examples of CYKLAR's recent sponsored collaborations (one each for TikTok, YouTube).

maehni x CYKLAR

maehni

@maehni

04 Oct, 25

5.1M

113.7k

[...] 😩 #vanilla #vanillagirl #vanillascents #cyklar #cyklarvanillaverve @CYKLAR

Influencer bio

skincare connoisseur 🧖🏻‍♀️🫧✨

Collaboration metrics

Post views5.1M

Post EMV $107.7k

More influencer data

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NicoleRafiee x CYKLAR

NicoleRafiee

@NicoleRafiee

13 Nov, 25

78.6k

4.7k

[...] DIEUX | Air Angel Hydrating Gel Cream: CYKLAR (CYKLAR.COM) | Sacred Santal In Shower [...]

Influencer bio

☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee

Collaboration metrics

Post views78.6k

Post EMV $2.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 54.9% of partnerships featuring creators averaging <1K views, CYKLAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (696.4k avg views/post):

gabbstheqt x CYKLAR

gabbstheqt

@gabbstheqt

01 Apr, 26

92.8k

68

[...] this product is everything 😩 #fy @CYKLAR

Influencer bio

dmv 📍ugc creator gabbstheqt@gmail.com beauty + travel + lifestyle 🎀

Collaboration metrics

Post views92.8k

Post EMV $1.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

jalazzy x CYKLAR

jalazzy

@jalazzy

10 Nov, 25

19.3k

808

[...] My new fave to this routine is the @CYKLAR body wash and lotion. I personally love [...]

Influencer bio

TikTok shop finds🩷💫 Business inquiries 💌jalazzyteam@gmail.com

Collaboration metrics

Post views19.3k

Post EMV $426

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

CYKLAR's repeat partnerships

brooklynreviewsxoxo x CYKLAR

brooklynreviewsxoxo

@brooklynreviewsxoxo

06 Oct, 25

548.9k

3.1k

[...] of the shower 🤤💦🙂‍↔️🫶🏽 @CYKLAR & it’s in sacred santal 😮‍💨 [...]

brooklynreviewsxoxo

@brooklynreviewsxoxo

23 Dec, 25

311.8k

315

[...] depriving your nose 😮‍💨🤤😋 @CYKLAR #cyklar #nakedneroli [...]

brooklynreviewsxoxo

@brooklynreviewsxoxo

05 Dec, 25

46.4k

180

@CYKLAR made a HAND CREAM 😍 for those [...]

gracesynod_ x CYKLAR

gracesynod_

@gracesynod_

03 Sep, 25

3.5M

35.5k

cyklar really did that 🍦🤭 @CYKLAR [...]

gracesynod_

@gracesynod_

09 Dec, 25

2.6M

5.9k

[...] 🥹 @Claudia Sulewski @CYKLAR #tiktokshopcreatorpicks [...]

gracesynod_

@gracesynod_

14 Sep, 25

768.3k

2.2k

cyklar deserves an award for this new [...]

mayramtnez x CYKLAR

mayramtnez

@mayramtnez

03 Jan, 26

82.4k

278

[...] #tiktokshopfinds #vanilla @CYKLAR

mayramtnez

@mayramtnez

16 Jan, 26

21.7k

118

[...] - Set Vault smells amazing 🥰 @CYKLAR #TikTokShopJumpstartSale [...]

mayramtnez

@mayramtnez

01 Jan, 26

10.1k

9

[...] Santal - Sensorial Body @CYKLAR #tiktokshopcybermonday [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.6%)
• Canada (8.2%)
• India (3.5%)

Here is another example of CYKLAR collaborating with an influencer in United States.

gracesynod_ x CYKLAR

gracesynod_

@gracesynod_

03 Sep, 25

3.5M

35.5k

cyklar really did that 🍦🤭 @CYKLAR @Claudia [...]

CYKLAR's influencer activity vs. related brands

CYKLAR’s outdoor-leaning positioning aligns most closely with Coldest and G4Free in this list, as all appeal to active lifestyles and perform well in gear-focused influencer demos and field-testing content.

Total influencer content

CYKLAR leads with 10.9k sponsored posts, significantly outpacing G4Free (6.2k posts) and Coldest (3.7k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. CYKLAR has nearly twice as many total posts as G4Free and about three times as many as Coldest.

By social platform

CYKLAR leads on TikTok, while Coldest has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with CYKLAR at 10.8k, G4Free at 6.2k, Coldest at 3.2k posts. CYKLAR's activity is particularly concentrated on TikTok. On TikTok, CYKLAR has notably more posts than G4Free and Coldest.

By geographical market

CYKLAR has the highest estimated sponsored-post volume in United States (7.9k posts, 72.1%), United Kingdom (937 posts, 8.6%), Canada (894 posts, 8.2%), suggesting a North America focus, while Coldest has the highest estimated sponsored-post volume in Brazil (122 posts, 3.3%), India (122 posts, 3.3%). Looking at United States specifically, the split is CYKLAR at 7.9k posts (72.1%), Coldest at 3k posts (81%). CYKLAR's strength in United States and United Kingdom may indicate a home-market focus, while Coldest shows broader regional investment.