CYKLAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.1k pieces of influencer content sponsored by CYKLAR over the last 12 months.
This report breaks down where & how CYKLAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CYKLAR, see here: CYKLAR influencers.
Influencer activity throughout the year
CYKLAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CYKLAR's influencer activity by month
Number of sponsored posts
CYKLAR's sponsored post volume appears to trend upward over the 12-month period, rising from 1.7k posts in January to 1.3k in December. The peak month, January, reached 1.7k posts, 105% higher than the monthly average of 841.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CYKLAR's sponsored influencer collaborations break down by social platform:
- TikTok: 10.1k posts (100%)
CYKLAR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CYKLAR.
Here are 1 examples of CYKLAR's recent sponsored collaborations (one each for TikTok).
gracesynod_ x CYKLAR
![TikTok post by @gracesynod_ for CYKLAR. Caption reads: [...] šš¼ you šš¼ ms šš¼ @Claudia Sulewski....](https://images.od.modash.io/082f9a991ff554f9707496365007c4c8bcc3b1f2)
Influencer bio
NYC | 25 synngrace@gmail.com - collabs
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.1%
- Carousels: 7.9%
š” Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers CYKLAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CYKLAR's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.4% of partnerships featuring creators averaging <1K views, CYKLAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
thegreatkc x CYKLAR
Influencer bio
NYC FASHION - HOME - BEAUTY - TECH thegreatkc@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
jalazzy x CYKLAR
![TikTok post by @jalazzy for CYKLAR. Caption reads: [...] My new fave to this routine is the @CYKLAR....](https://images.od.modash.io/0e09a63e0ffdcdefd9fb6055d69ad44dfb117e91)
Influencer bio
WIFE & MOM X3 š©·šš TikTok shop findsš«
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CYKLAR's repeat partnerships
Out of 3.7k unique influencers in our dataset, 583 of them (16%) posted content for CYKLAR in 3 or more separate calendar months. The most consistent partner is @brooklynreviewsxoxo, who has collaborated across 12 months with 17 total posts.
Here are 3 examples of CYKLAR's repeat influencer partnerships, with links to the sponsored content.
brooklynreviewsxoxo x CYKLAR
![TikTok post by @brooklynreviewsxoxo for CYKLAR. Caption reads: [...] of the shower š¤¤š¦šāāļøš«¶š½ @CYKLAR & itās....](https://images.od.modash.io/87933777d5dab54e9550371d1ff84072f9fdb9f2)
![TikTok post by @brooklynreviewsxoxo for CYKLAR. Caption reads: [...] depriving your nose š®āšØš¤¤š @CYKLAR....](https://images.od.modash.io/8844dd95fd37aa3d9fb4031840c88038797859dd)
![TikTok post by @brooklynreviewsxoxo for CYKLAR. Caption reads: @CYKLAR made a HAND CREAM š for those [...].](https://images.od.modash.io/f04c29c877b1c51102e5def8f44476366635c3c8)
gracesynod_ x CYKLAR
![TikTok post by @gracesynod_ for CYKLAR. Caption reads: [...] c vanilla verve body oil by cyklar has an....](https://images.od.modash.io/dea9b1d9f7be5d671f71e9191d450b0a316ed5f0)
tabitha_gonzalez x CYKLAR
![TikTok post by @tabitha_gonzalez for CYKLAR. Caption reads: [...] body wash smells divine. š¤ @CYKLAR....](https://images.od.modash.io/6ef403c975c0ad27d508b25e3e78b8d5a9c167e6)
![TikTok post by @tabitha_gonzalez for CYKLAR. Caption reads: [...] they just feel so luxurious! @CYKLAR #cyklar....](https://images.od.modash.io/bd217de2806d32b5e6c8077554d96f9f4b877453)
š” Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
CYKLAR's influencer activity vs. related brands
CYKLAR fits within outdoor and utility-oriented consumer goods, overlapping with G4Freeās outdoor value positioning and Coldestās adventure-focused lifestyle products. All three can compete for similar audiences via creator-led gear tests and durability/utility narratives.
Total influencer content
CYKLAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CYKLAR leads with 10.1k sponsored posts, significantly outpacing G4Free (5.5k posts) and Coldest (5.4k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. CYKLAR has nearly twice as many total posts as G4Free and Coldest.
By social platform
CYKLAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
CYKLAR leads on TikTok and YouTube, while Coldest leads on Instagram. The gap is most notable on TikTok, with CYKLAR at 10.1k, G4Free at 5.5k, Coldest at 5.3k posts. CYKLAR's activity is particularly concentrated on TikTok. TikTok accounts for almost all posts for each brand, and CYKLAR has nearly twice as many TikTok posts as G4Free and Coldest.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- G4Free's Influencer Marketing Strategy
- Coldest's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Twopagescurtains's Influencer Marketing Strategy
- The Frankie Shop's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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