CYKLAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.8k pieces of influencer content sponsored by CYKLAR over the last 12 months.
This report breaks down where & how CYKLAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CYKLAR, see here: CYKLAR influencers.
Influencer activity throughout the year
CYKLAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CYKLAR's influencer activity by month
Number of sponsored posts
CYKLAR's sponsored post volume peaks in January with 1.7k posts, 92% higher than the monthly average of 898. June recorded the lowest activity at 429 posts, 52% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CYKLAR's sponsored influencer collaborations break down by social platform:
- TikTok: 10.8k posts (99.6%)
- YouTube: 41 posts (0.4%)
CYKLAR's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CYKLAR.
Here are 2 examples of CYKLAR's recent sponsored collaborations (one each for TikTok, YouTube).
gracesynod_ x CYKLAR
![TikTok post by @gracesynod_ for CYKLAR. Caption reads: [...] this vitamin c vanilla verve body oil by....](https://images.od.modash.io/dea9b1d9f7be5d671f71e9191d450b0a316ed5f0)
Influencer bio
NYC | 25 synngrace@gmail.com - collabs
Collaboration metrics
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NicoleRafiee x CYKLAR
![YouTube post by @NicoleRafiee for CYKLAR. Caption reads: [...] DIEUX | Air Angel Hydrating Gel Cream:....](https://images.od.modash.io/2b130a12592f244ab1b6547d59719c239b2db05e)
Influencer bio
☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93%
- Carousels: 7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers CYKLAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CYKLAR's influencers average views (TikTok)
Based on each influencer's average views per post
With 55.8% of partnerships featuring creators averaging <1K views, CYKLAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
thegreatkc x CYKLAR
Influencer bio
NYC FASHION - HOME - BEAUTY - TECH thegreatkc@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
jalazzy x CYKLAR
![TikTok post by @jalazzy for CYKLAR. Caption reads: [...] My new fave to this routine is the @CYKLAR....](https://images.od.modash.io/0e09a63e0ffdcdefd9fb6055d69ad44dfb117e91)
Influencer bio
TikTok shop finds🩷💫 Business inquiries 💌jalazzyteam@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CYKLAR's repeat partnerships
Out of 4.1k unique influencers in our dataset, 587 of them (14%) posted content for CYKLAR in 3 or more separate calendar months. The most consistent partner is @brooklynreviewsxoxo, who has collaborated across 13 months with 25 total posts.
Here are 3 examples of CYKLAR's repeat influencer partnerships, with links to the sponsored content.
brooklynreviewsxoxo x CYKLAR
![TikTok post by @brooklynreviewsxoxo for CYKLAR. Caption reads: [...] of the shower 🤤💦🙂↔️🫶🏽 @CYKLAR & it’s....](https://images.od.modash.io/87933777d5dab54e9550371d1ff84072f9fdb9f2)
![TikTok post by @brooklynreviewsxoxo for CYKLAR. Caption reads: [...] depriving your nose 😮💨🤤😋 @CYKLAR....](https://images.od.modash.io/8844dd95fd37aa3d9fb4031840c88038797859dd)
![TikTok post by @brooklynreviewsxoxo for CYKLAR. Caption reads: @CYKLAR made a HAND CREAM 😍 for those [...].](https://images.od.modash.io/f04c29c877b1c51102e5def8f44476366635c3c8)
sydneyheinemann x CYKLAR
![TikTok post by @sydneyheinemann for CYKLAR. Caption reads: [...] Body kp body smoother milk @CYKLAR ceramide....](https://images.od.modash.io/202800ef6c607755c65f4307c6521e8cdc3b3e60)
![TikTok post by @sydneyheinemann for CYKLAR. Caption reads: [...] Honest review of the new @CYKLAR self....](https://images.od.modash.io/6b03c57bd0399633324bede405268ee107fefd65)
![TikTok post by @sydneyheinemann for CYKLAR. Caption reads: [...] @JBL Audio go4 speaker @CYKLAR deodorant....](https://images.od.modash.io/25f998c8b003f6d04aff0c9dd95ed20ac8ee6883)
gracesynod_ x CYKLAR
![TikTok post by @gracesynod_ for CYKLAR. Caption reads: cyklar really did that 🍦🤭 @CYKLAR [...].](https://images.od.modash.io/e4d5519b1f586dd60ed31607b25c1e231adfc8b6)
![TikTok post by @gracesynod_ for CYKLAR. Caption reads: [...] 🥹 @Claudia Sulewski @CYKLAR....](https://images.od.modash.io/2ad01b4eb997bf738fff4064093dfed63c5a5733)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CYKLAR had the most influencer activity. 58.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Sweden (16.8%)
- Canada (8.4%)
- United Kingdom (5.6%)
CYKLAR's influencer activity by market
Here is another example of CYKLAR collaborating with an influencer in United States.
maehni x CYKLAR
![TikTok post by @maehni for CYKLAR. Caption reads: [...] 😩 #vanilla #vanillagirl #vanillascents....](https://images.od.modash.io/3fa98cb75c7109b807cdd0e9587e9ff514e052c2)
CYKLAR's influencer activity vs. related brands
CYKLAR’s outdoor-oriented positioning is closest to Coldest and G4Free, brands that similarly target adventure-minded buyers through creator field tests, gear loadouts, and travel/outdoor lifestyle content.
Total influencer content
CYKLAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CYKLAR leads with 10.8k sponsored posts, significantly outpacing G4Free (6.1k posts) and Coldest (3.7k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. CYKLAR has more total posts than Coldest and G4Free combined.
By social platform
CYKLAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
CYKLAR leads on TikTok, while Coldest has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with CYKLAR at 10.8k, G4Free at 6.1k, Coldest at 3.2k posts. CYKLAR's activity is particularly concentrated on TikTok.
By geographical market
CYKLAR vs. related brands influencer activity (by country)
Estimated sponsored posts in CYKLAR's top markets
CYKLAR has the highest estimated sponsored-post volume in United States (6.3k posts, 58.6%), Sweden (1.8k posts, 16.8%), Canada (910 posts, 8.4%), suggesting a North America focus, while Coldest has the highest estimated sponsored-post volume in Brazil (135 posts, 3.6%), United Kingdom (123 posts, 3.3%). Looking at United States specifically, the split is CYKLAR at 6.3k posts (58.6%), Coldest at 3k posts (79.3%). CYKLAR's strength in United States may indicate a home-market focus, while Coldest shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Coldest's Influencer Marketing Strategy
- G4Free's Influencer Marketing Strategy
- Epomaker's Influencer Marketing Strategy
- Twopagescurtains's Influencer Marketing Strategy
- The Frankie Shop's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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