We analyzed 9.3k pieces of influencer content sponsored by CYKLAR over the last 12 months.
This report breaks down where & how CYKLAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CYKLAR, see here: CYKLAR influencers.
CYKLAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
CYKLAR's sponsored post volume appears to trend upward over the 12-month period, rising from 1.7k posts in January to 1.3k in December. The peak month, January, reached 1.7k posts, 124% higher than the monthly average of 768.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CYKLAR's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CYKLAR.
Here are 2 examples of CYKLAR's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
NYC | 25 synngrace@gmail.com - collabs
Collaboration metrics
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Influencer bio
NEW VIDEOS GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatment questions, share honest skincare product reviews, and give you a peek into my life as a dermatologist. Find me on Instagram: https://www.instagram.com/drsamanthaellis
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers CYKLAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 58.2% of partnerships featuring creators averaging <1K views, CYKLAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.8M avg views/post):
Influencer bio
YOUNG MOM LIFESTYLE + FASHION 🪩✨✈️🌺🐚👱🏼♀️👧🏼 20 yr old momma | tx girly 💌collabs: josslyn@linkcreatormgmt.com linktree + amazon storefront👇🏼
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
WIFE & MOM X3 🩷💙💙 TikTok shop finds💫
Collaboration metrics
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Out of 3.3k unique influencers in our dataset, 558 of them (17%) posted content for CYKLAR in 3 or more separate calendar months. The most consistent partner is @gracesynod_, who has collaborated across 11 months with 141 total posts.
Here are 3 examples of CYKLAR's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where CYKLAR had the most influencer activity. 70.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CYKLAR collaborating with an influencer in United States.
CYKLAR competes in outdoor and adventure-adjacent products where performance proof and lifestyle creators are key. EcoFlow and Jackery are strong comparables because they dominate the portable power/outdoor gear conversation and compete for similar adventure-minded consumers.
Total sponsored posts tracked (last 12 months)
CYKLAR leads with 9.3k sponsored posts, significantly outpacing EcoFlow (6.3k posts) and Jackery (556 posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs. CYKLAR has multiple times more total posts than EcoFlow and Jackery.
Sponsored posts by platform
CYKLAR leads on TikTok, while EcoFlow has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with CYKLAR at 9.3k, EcoFlow at 1.8k, Jackery at 166 posts. CYKLAR's activity is particularly concentrated on TikTok. CYKLAR has far more TikTok posts than EcoFlow and Jackery, while EcoFlow has multiple times more Instagram and YouTube posts than CYKLAR and Jackery.
Estimated sponsored posts in CYKLAR's top markets
CYKLAR has the highest estimated sponsored-post volume in United States (6.6k posts, 70.9%), United Kingdom (944 posts, 10.1%), Canada (925 posts, 9.9%), suggesting a North America focus, while EcoFlow has the highest estimated sponsored-post volume in Japan (983 posts, 15.7%), Germany (507 posts, 8.1%). Looking at United States specifically, the split is CYKLAR at 6.6k posts (70.9%), EcoFlow at 1.6k posts (24.8%), Jackery at 280 posts (50.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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