We analyzed 5.5k pieces of influencer content sponsored by bareMinerals over the last 12 months.
This report breaks down where & how bareMinerals invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with bareMinerals, see here: bareMinerals influencers.
bareMinerals's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
bareMinerals's influencer output appears relatively consistent throughout the year, averaging about 448 sponsored posts per month. October recorded the highest volume at 657 posts (47% above average), while April was the quietest at 272 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of bareMinerals's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for bareMinerals.
Here are 3 examples of bareMinerals's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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Influencer bio
✨ Olive-skin glam & glitter 💄 Pro MUA | Licensed Cosmetologist 🌾 Farm life, but sparkly 📍 Fresno • LA • SF | Ulta Beauty Collective ’25
Collaboration metrics
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Influencer bio
Hi there, my name is Kjersti Flaa. I hope you enjoy my channel! I am an Entertainment Reporter and Multimedia Producer originally from Norway. On my channel I share some of my good and bad experiences working in Hollywood and interviewing celebrities. For business inquiries: FlaawsomeTalk@gmail.com Support FlaawsomeTalk https://www.paypal.com/donate/?hosted_button_id=5MS4P9ZBAW9EY #BrandBacker
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers bareMinerals are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 62.4% of partnerships featuring creators averaging <1K views, bareMinerals's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (416.2k avg views/post):
Influencer bio
ur nyc bff (+ host of @sweatnspill) marketing 9-5, wellness, + skincare 📧 jack@fromatoztalent.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
Influencer bio
miami beauty・₊♡🪽⊹₊ morgan@genflow.com yt channel ⤹
Collaboration metrics
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Out of 2.9k unique influencers in our dataset, 192 of them (7%) posted content for bareMinerals in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 12 months with 161 total posts.
Here are 3 examples of bareMinerals's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where bareMinerals had the most influencer activity. 40.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of bareMinerals collaborating with an influencer in United States.
bareMinerals competes in complexion and ‘clean-leaning’ makeup, where ILIA Beauty and Kosas are direct peers targeting similar ingredient-conscious shoppers. Both are strong benchmarks for complexion demos, shade matching, and skincare-makeup hybrid messaging.
Total sponsored posts tracked (last 12 months)
Kosas leads with 12.2k sponsored posts, significantly outpacing ILIA Beauty (6.2k posts) and bareMinerals (5.5k posts). Across all three brands, the average volume is 7.9k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
bareMinerals leads on YouTube, while Kosas has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Kosas at 7.8k, ILIA Beauty at 4.3k, bareMinerals at 3.9k posts. bareMinerals's activity is particularly concentrated on TikTok. On YouTube, bareMinerals has substantially more posts than ILIA Beauty and Kosas.
Estimated sponsored posts in bareMinerals's top markets
Kosas has the highest estimated sponsored-post volume in United States (6.2k posts, 50.9%), United Kingdom (1k posts, 8.4%), Canada (538 posts, 4.4%), suggesting a North America focus, while bareMinerals leads in Japan with 1.1k posts (21.1%). Looking at United States specifically, the split is Kosas at 6.2k posts (50.9%), ILIA Beauty at 3.8k posts (61.2%), bareMinerals at 2.2k posts (40.9%). bareMinerals's strength in Japan may indicate a home-market focus, while Kosas shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.