bareMinerals Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 5.7k pieces of influencer content sponsored by bareMinerals over the last 12 months.
This report breaks down where & how bareMinerals invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with bareMinerals, see here: bareMinerals influencers.
Influencer activity throughout the year
bareMinerals's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
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bareMinerals's influencer activity by month
Number of sponsored posts
bareMinerals's influencer output appears relatively consistent throughout the year, averaging about 470 sponsored posts per month. February recorded the highest volume at 667 posts (42% above average), while July was the quietest at 253 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of bareMinerals's sponsored influencer collaborations break down by social platform:
Hi there, my name is Kjersti Flaa. I hope you enjoy my channel!
I am an Entertainment Reporter and Multimedia Producer originally from Norway. On my channel I share some of my good and bad experiences working in Hollywood and interviewing celebrities.
For business inquiries:
FlaawsomeTalk@gmail.com
Support FlaawsomeTalk
https://www.paypal.com/donate/?hosted_button_id=5MS4P9ZBAW9EY
#BrandBacker
Collaboration metrics
Post views248.8k
Post EMV $9.0k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
For their top social platform (TikTok), here is a breakdown of the type of influencers bareMinerals are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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bareMinerals's influencers average views (TikTok)
Based on each influencer's average views per post
<1K65.8%
1K-5K20.0%
5K-10K4.3%
10K-50K6.6%
50K-100K1.6%
100K-500K1.2%
500K+0.5%
With 65.8% of partnerships featuring creators averaging <1K views, bareMinerals's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (109.5k avg views/post):
Get a free trial to find more data on influencer audiences, performance, and collaborations.
bareMinerals's repeat partnerships
Out of 3.2k unique influencers in our dataset, 190 of them (6%) posted content for bareMinerals in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 12 months with 111 total posts.
Here are 3 examples of bareMinerals's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x bareMinerals
MorganTurnerMakeup
@MorganTurnerMakeup
26 Oct, 25
32.8k
2k
Mentioned M. ph Underpainting Face Highlight & Contour Palette Makeup Forever HD Skin Full Cover Concealer (1N10) Huda Beauty Easy Bake Duo (Cherry Peach) Givenchy Prisme Libre Bronzing Powder (001) Charlotte Tilbury Airbrush Flawless Setting Spray Matte Blur Danessa Myricks Lightwork Volume VII Freedom Palette Danessa Myricks Colorfix Stix (Duo 4) M. Ph The Overliner Lip Pencil (Skinny Dip) The 7 Virtues Buttercream Haze Foundation: Dior Forever Hydra Nude Foundation (2N) ▶▶ Which were the BEST products of 2024? • TOP 10 EYESHADOW PALETTES of 2024 ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morganturner" 10% off Odens Eye! CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends
MorganTurnerMakeup
@MorganTurnerMakeup
19 Jun, 26
29.8k
1.9k
Thank you to Laifen for sponsoring todays video Get up to 40% OFF during Laifen's Early Prime Day Sale! Laifen Official (Code: KeyolPD) SE 2: SE Lite: Amazon: SE 2: (Code: LFPD40LF) SE Lite: â ¶ Mentioned It Cosmetics Do It all Sheer Tint Face Balm (Light Neutral) M.ph Le SkinLe Skin Weightless Serum Foundation (Light 60C) Essence Silky Blur Hydrating Concealer (130) Hung Vanngo Transculpt Bronzing Contour Balm (Present) Essence Soft Touch Butter Bronzer (Whipped Buttercup) Jones Road Blushing Stick Patrick Ta Transition Blurring Blush Duo Patrick Ta For Transition Brush Natasha Denona Tan Palette Marc Jacobs Beauty Born Star Eyeshadow (Shady) Versed Lip Frame Pat McGrath Labs Lip Sculpt + Shade Contour Duo Pacifica Sugared Apricot What Else Im Wearing Rare Beauty Eyebrow Gel ABH Brow Wiz (Dark Brown) Huda Beauty Easy Bake Loose Setting Powder (Pound Cake) Kulfi Khili Khili Glow Mist Ardell 424 Lashes â BUYING LINKS & CODES ð Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off â ¶ My Gear ð ¹ Camera: ð Lens: ð ¥ S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. ð ¤ I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ YouTube Chapters 00:00 Intro + favorites roundup 01:06 Laifen SE Lite + SE2 04:13 IT Cosmetics + M.ph Le Skin foundations 06:28 Essence Silky Blur concealer 07:41 Hung Vanngo + Essence bronzers 09:54 Jones Road + Patrick Ta blush 13:43 Natasha Denona + Marc Jacobs eyeshadow 17:06 Versed + Pat McGrath lip products 19:19 Pacifica Sugared Apricot perfume 20:11 Final thoughts #MorganTurner #MakeupFavorites #BestOf2026 #Laifen #EssenceMakeup #PatrickTa #NatashaDenona #MarcJacobsBeauty
MorganTurnerMakeup
@MorganTurnerMakeup
13 Aug, 25
26.7k
2k
MENTIONED Kulfi Serum Primer Farmacy Lip Smoothie (Strawberry) Benefit the Porefessional Foundation (6W) Beauty Creations Snatchural Cream Blend Palettes (Sand) Summer Fridays Blush Butter Balm (Wearing Sweet Rose) Fenty Beauty Bright Fix Powder (Rose Quartz) Laneige Neo Essential Blurring Finish Powder Glaminatrix Grounded Palette Covergirl Lash Blast Bond Mascara Rimmel Lasting Finish Lip Liner (Cappuccino) Beauty Creations Tinted Lip Oil (Headliner) What Else Im Wearing Benefit Brow Setter Merit Brow 1990 (Light Brown) NARS Radiant Creamy Concealer (Cannelle) ▶▶ Which were the BEST products of 2024? • TOP 10 EYESHADOW PALETTES of 2024 ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morganturner" 10% off Odens Eye! CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off Anthropologie - ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends
hanbeauty101 x bareMinerals
hanbeauty101
@hanbeauty101
06 Feb, 26
10.7k
373
Reformulated, Estee Lauder double wear foundation versus original formula New Estee Lauder double wear foundation: UK Coming to SEPHORA US on February 23 PUMPS: Disclosure: Some products featured may have been gifted. Where this is the case, it will always be clearly stated. Many of the links below are affiliate links, which means I may earn a small commission if you choose to shop through them, at no extra cost to you. Not all links are affiliate links. My earrings: ⭐️Abbot Lyon Pale Pink Opal Heart Huggie Earrings (Silver) Pearl Clover Stud Earrings (Silver) My nails Glamnetic Pearl Me Softly Get 15% off with HANBEAUTY Uk US Other Makeup I’m wearing: ⭐️Au Lait Contour Stick Westman Atelier ⭐️Charlotte Tilbury Airbrush Flawless Blur Concealer in shade 1 & 2 US UK ⭐️Glossier Cloud Paint Plush Blush FLOAT ⭐️ JONES ROAD The Bronzer Dusty Rose ⭐️Byredo VESUVIO EYESHADOW PALETTE US Uk ⭐️ Natasha Denona I NEED A NUDE LIP CRAYON 15% off with HANNAHBEVANMOHAFFEL Cherry Blossom - NEW! ⭐️ Natasha Denona HY-GLOSS LIP GLOSS & BALM - fresh mauve 15% off with HANNAHBEVANMOHAFFEL Buying affiliate links & Discounts: My Brushes: ⭐️BK Beauty: ⭐️Rephr: 15% off with HANNAH15 ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4 US UK Makeup: ⭐️Bare Minerals, you get 15% off with HANBEAUTY101 Shop here ⭐️Chanel: ⭐️Charlotte Tilbury. US UK 15% off hanbeauty101SM8X1 ⭐️Delilah Cosmetics 22% off with HANBEAUTY22 ⭐️Dior US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20% off with HANBEAUTY101 ⭐️MAC Cosmetics: ⭐️Merit Beauty : ⭐️Natasha Denona 15% off with HANNAHBEVANMOHAFFEL ⭐️Surrat: 15% off with HANNAH15 YSL: ⭐️Sweed Beauty 20% off HANNAHB-20 ⭐️Victoria Beckham Beauty - ⭐️Cult Beauty: ⭐️Boots: ⭐️Look Fantastic: ⭐️⭐️22% off with LFTHANBEAUTY ⭐️Selfridges:
hanbeauty101
@hanbeauty101
03 May, 26
9.5k
987
I don’t think this will surprise anyone, but I collect Guerlain Météorites. I genuinely think they’re some of the most beautiful products in makeup, and honestly, I buy them for the cases half the time 😅 So when I saw that Guerlain had launched these new compact versions, I already knew I was going to buy them… regardless of how they performed. But what really interested me this time is the shades, because if you’ve used Météorites before, you’ll know they can run quite warm, and that’s not always ideal for me. So I picked up both Translucent and Cool, and today I’m going to test them side by side, show you exactly what they look like on the skin, and see if they’re actually as good as they are beautiful. #guerlainmakeup #meteorites #luxurybeauty #newmakeup #makeupreview ⭐️Guerlain Météorites Compacts 01 and 02 Other makeup I’m wearing ⭐️Delilah Wake Up | Radiant Hydrating Skin & Make-up Mist GIFTED 22% off with HANBEAUTY22 US UK ⭐️Delilah Wake Up | Radiant Eye Perfector GIFTED US UK ⭐️Delilah Lip Saviour | Colour Enhancing Lip Oil GIFTED US UK ⭐️Delilah Wake Up| Secret Skin Smoother US UK 22% off with HANBEAUTY22 ⭐️Maybelline Grippy SerumPrimer UK Maybelline Grippy Primer US ⭐️Refy Skin Base Skin Tint in 120C - very light with cool tones (there’s one lighter) US SEPHORA UK ⭐️Chanel LES BEIGES SERUM CONCEALER NATURAL HEALTHY GLOW ⭐️ Vieve SILHOUETTE STICK in fair ⭐️Westman Atelier Sun Tone Bronzing Crème - Soleil Parfait 1 ⭐️ Tom Ford Soleil Glow Highlighter - Capri UK US ⭐️JONES ROAD Blushing Stick Joy UK US ⭐️Violette_FR Plume Eyeshadow Pluie Violette & Charbon Fumé ⭐️ Dior Addict Glass Lipstick in Rose Charms UK US Disclosure: Some products featured may have been gifted. Where this is the case, it will always be clearly stated. Many of the links below are affiliate links, which means I may earn a small commission if you choose to shop through them, at no extra cost to you. Not all links are affiliate links. My jewellery Abbot Lyon UK US My nails Glamnetic in Sky Berry Get 15% off with HANBEAUTY Uk US Buying affiliate links & Discounts: My Brushes: ⭐️BK Beauty: ⭐️Rephr: 15% off with HANNAH15 ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4 US UK Makeup: ⭐️Bare Minerals, you get 15% off with HANBEAUTY101 Shop here ⭐️Chanel: ⭐️Charlotte Tilbury. US UK 15% off hanbeauty101SM8X1 ⭐️Delilah Cosmetics 22% off with HANBEAUTY22 ⭐️Dior US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20% off with HANBEAUTY101 ⭐️MAC Cosmetics: ⭐️Merit Beauty : ⭐️Natasha Denona 15% off with HANNAHBEVANMOHAFFEL ⭐️Surrat: 15% off with HANNAH15 YSL: ⭐️Sweed Beauty 20% off HANNAHB-20 ⭐️Victoria Beckham Beauty - ⭐️Cult Beauty: ⭐️Boots:
hanbeauty101
@hanbeauty101
07 Apr, 26
6.6k
510
Westman Atelier & Victoria Beckham bronzers & Armani lips ⭐️Victoria Beckham Bronze Water Tint - colour wash in Tanline UK US ⭐️Westman Atelier Sun Tone Bronzing Crème - Soleil Parfait 1 ⭐️ WESTMAN ATELIER | Blender II Brush ⭐️ Tom Ford Soleil Glow Highlighter - Capri UK US ⭐️ Sisley Paris L'Orchidee Highlighter Golden Cult Beauty Sisley site ⭐️GIORGIO ARMANI Prisma Flash Lip Balm Sugar Flash 32 Amethyst Flash 50 Lilac Flash 31 Disclosure: Some products featured may have been gifted. Where this is the case, it will always be clearly stated. Many of the links below are affiliate links, which means I may earn a small commission if you choose to shop through them, at no extra cost to you. Not all links are affiliate links. My jewellery Abbot Lyon - clover range UK US My nails Glamnetic in Sky Berry Get 15% off with HANBEAUTY Uk US Other Makeup I’m wearing: ⭐️SUQQU The Liquid Foundation e 110 ⭐️Refy Brow Pomade Medium Brown with a neutral tone ⭐️ Refy CONCEALER 04C Fair with cool tones Hydrating serum based brightening concealer ⭐️Fenty Set it Down Superfine Blurring Setting Powder — Lavender - light with cool undertone ⭐️ MAC Studio Fix 24HR Colour Corrector pink UK US ⭐️Diorshow Flash Stick 280 Lucky Clover (green) UK US ⭐️Chanel OMBRÉ ESSENTIELLE - 222 - JADE FACETTÉ Buying affiliate links & Discounts: My Brushes: ⭐️BK Beauty: ⭐️Rephr: 15% off with HANNAH15 ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4 US UK Makeup: ⭐️Bare Minerals, you get 15% off with HANBEAUTY101 Shop here ⭐️Chanel: ⭐️Charlotte Tilbury. US UK 15% off hanbeauty101SM8X1 ⭐️Delilah Cosmetics 22% off with HANBEAUTY22 ⭐️Dior US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20% off with HANBEAUTY101 ⭐️MAC Cosmetics: ⭐️Merit Beauty : ⭐️Natasha Denona 15% off with HANNAHBEVANMOHAFFEL ⭐️Surrat: 15% off with HANNAH15 YSL: ⭐️Sweed Beauty 20% off HANNAHB-20 ⭐️Victoria Beckham Beauty - ⭐️Cult Beauty: ⭐️Boots:
Flaawsometalk x bareMinerals
Flaawsometalk
@Flaawsometalk
23 Jan, 26
248.8k
15.2k
[...] - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free [...]
Flaawsometalk
@Flaawsometalk
09 Jun, 26
90.6k
6.4k
[...] - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free [...]
Flaawsometalk
@Flaawsometalk
30 Jan, 26
81.7k
7k
[...] - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free [...]
In our dataset, United States is where bareMinerals had the most influencer activity. 56.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
United Kingdom (9.6%)
Brazil (6.5%)
Canada (4.1%)
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bareMinerals's influencer activity by market
United States56.8%
United Kingdom9.6%
Brazil6.5%
Canada4.1%
India3.7%
Other19.3%
Here is another example of bareMinerals collaborating with an influencer in United States.
madisenskinner x bareMinerals
madisenskinner
@madisenskinner
10 Feb, 26
10.3M
7.5k
[...] better—and it’s all thanks to the @bareMinerals Complexion Rescue Luminous Skin Tint [...]
bareMinerals's influencer activity vs. related brands
bareMinerals competes with ILIA Beauty and Kosas in complexion-focused, skin-first makeup that blends performance with ingredient positioning. They target similar consumers influenced by shade matching, wear tests, and natural-finish tutorials.
Total influencer content
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bareMinerals vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
bareMinerals
ILIA Beauty
Kosas
Kosas leads with 16.6k sponsored posts, significantly outpacing bareMinerals (5.7k posts) and ILIA Beauty (2.5k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. Kosas has multiple times more total posts than bareMinerals and ILIA Beauty.
By social platform
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bareMinerals vs. related brands influencer activity (by social platform)
Sponsored posts by platform
bareMinerals
ILIA Beauty
Kosas
bareMinerals leads on YouTube, while Kosas has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Kosas at 11.6k, bareMinerals at 4.4k, ILIA Beauty at 1k posts. bareMinerals's activity is particularly concentrated on TikTok. On TikTok and Instagram, Kosas has multiple times more posts than bareMinerals and ILIA Beauty.
By geographical market
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bareMinerals vs. related brands influencer activity (by country)
Estimated sponsored posts in bareMinerals's top markets
bareMinerals
ILIA Beauty
Kosas
Kosas has the highest estimated sponsored-post volume in United States (7.3k posts, 43.9%), United Kingdom (1.5k posts, 9.1%), Thailand (849 posts, 5.1%), while bareMinerals leads in Brazil with 368 posts (6.5%), while ILIA Beauty leads in Canada with 139 posts (5.6%). Looking at United States specifically, the split is Kosas at 7.3k posts (43.9%), bareMinerals at 3.2k posts (56.8%), ILIA Beauty at 1.4k posts (56.9%).
Read more influencer strategy breakdowns
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