bareMinerals Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.5k pieces of influencer content sponsored by bareMinerals over the last 12 months.

This report breaks down where & how bareMinerals invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with bareMinerals, see here: bareMinerals influencers.

Influencer activity throughout the year

bareMinerals's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

bareMinerals's influencer output appears relatively consistent throughout the year, averaging about 452 sponsored posts per month. February recorded the highest volume at 647 posts (43% above average), while September was the quietest at 276 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of bareMinerals's sponsored influencer collaborations break down by social platform:

• TikTok: 4.3k posts (79.4%)
• Instagram: 788 posts (14.4%)
• YouTube: 335 posts (6.1%)

TikTok influencer marketing is a clear focus for bareMinerals.

Here are 3 examples of bareMinerals's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

samispalter x bareMinerals

samispalter

@samispalter

13 Aug, 26

3.8M

[...] up every single day !!! loving my @bareminerals complexion rescue! [...]

Influencer bio

sunny’s mom ☼ co-founder @form + @shopform co-host @transform

Collaboration metrics

Post views3.8M

Post EMV $114.1k

More influencer data

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tristingracerowell x bareMinerals

tristingracerowell

@tristingracerowell

02 Jun, 26

16.9M

1.1M

[...] @haruharu wonder Official US @bareMinerals @Essencecosmetics.com @Primally Pure [...]

Influencer bio

19 | wife & soon to be mama vlogs, coffee & outfits business owner - @Be Social | Social Media 💌tristingracerowell@sageandsocialco.com

Collaboration metrics

Post views16.9M

Post EMV $393.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Flaawsometalk x bareMinerals

Flaawsometalk

@Flaawsometalk

23 Jan, 26

248.8k

15.2k

[...] HOURGLASS - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free Powder [...]

Influencer bio

Hi there, my name is Kjersti Flaa. I hope you enjoy my channel! I am an Entertainment Reporter and Multimedia Producer originally from Norway. On my channel I share some of my good and bad experiences working in Hollywood and interviewing celebrities. For business inquiries: FlaawsomeTalk@gmail.com Support FlaawsomeTalk https://www.paypal.com/donate/?hosted_button_id=5MS4P9ZBAW9EY #BrandBacker

Collaboration metrics

Post views248.8k

Post EMV $9.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68.7% of partnerships featuring creators averaging <1K views, bareMinerals's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (203.5k avg views/post):

adityamadiraju x bareMinerals

adityamadiraju

@adityamadiraju

03 Nov, 25

652.3k

35.4k

5 reasons why the @bareMinerals OG Loose Powder Foundation is [...]

Influencer bio

the makeup nerd & certified makeup artist New Jersey 🏳️‍🌈

Collaboration metrics

Post views652.3k

Post EMV $14.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (7.9k avg views/post):

brittbratstyles x bareMinerals

brittbratstyles

@brittbratstyles

31 May, 26

14.8k

201

Quick 15 makeup #makeup #glam #nomakeupmakeup #sweatproofmakeup #makeuptutorial

Influencer bio

WIFE | MOM | BEAUTY | FASHION 📧 brittbratstyles@gmail.com Baby on the way🤰🏽

Collaboration metrics

Post views14.8k

Post EMV $306

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

bareMinerals's repeat partnerships

MorganTurnerMakeup x bareMinerals

MorganTurnerMakeup

@MorganTurnerMakeup

29 Jul, 26

93.7k

3.6k

Mentioned Hard Candy Blush On Lock Cream & Powder Duo Patrick Ta Double Take Creme & Powder Blush Duo (She Goes To The Gym) Essence Radiant Light Face Palette Hourglass Ambient Lighting Edit Palettes Ulta Beauty Collection Magic Marker (wearing Pink Haze) Huda Beauty Lip Contour Stain Ulta Beauty Collection Lifes A Blur (Blink & Blur) YSL LoveNude Lip Blusher (6) Ulta Beauty Collection Ultra Gloss Fenty Beauty Gloss Bomb What else im wearing Essence Jelly Grip Hydrating Primer Loreal TrueMatch Foundation (N3) Loreal Infallible Concealer (YN01) Physicians Formula Butter Glow Contour Wand Catrice Soft Blur Soft Blur Setting Powder (Translucent) Ulta Beauty Brow Gel NYX Micro Brow Pencil (Ash Brown) Loreal Infallible Grip Liner (Brown Denim) Covergirl Lash Blast Bond Mascara ELF Cream Glide Lip Liner (Baddest Beige) Colourpop Fresh Kiss Jelly Donut Lip Mask ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ 00:00 Intro 00:10 Blush duo 00:20 Face palettes 00:30 Lip markers 00:41 Blurred lips 00:51 Glosses #MorganTurner #MakeupDupes #DrugstoreMakeup #AffordableMakeup #HourglassDupes #BlushDupes #LipStainReview #UltaBeauty #EssenceMakeup #HardCandyMakeup

MorganTurnerMakeup

@MorganTurnerMakeup

08 Sep, 26

53.5k

1.6k

SHOP HOURGLASS HOLIDAY 2026 HERE Custom Palette Wish Palette Hope Palette Luck Palette Shop at Sephora Shop At Ulta Love affiliate links ✔ BUYING LINKS & CODES 🛒 Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morganturner" 10% off Odens Eye! CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off Anthropologie - ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ CHAPTERS 00:00 Intro 02:38 Palette Designs 05:34 Collection Overview 07:32 Love Palette 07:54 Palette Pricing 11:16 Luck Palette 12:35 Wish Palette 14:03 Hope Palette 16:01 Holiday Brush & Artwork 18:20 Final thoughts #MorganTurner #HourglassCosmetics #HourglassHoliday2026 #AmbientLightingEdit #HourglassPalettes #HolidayMakeup #ShopOrDrop

MorganTurnerMakeup

@MorganTurnerMakeup

02 Sep, 26

52.7k

2k

▶ Mentioned It Cosmetics Do It All Sheer Tint Face Balm (Light Neutral 210) Rare Beauty Natural Matte Foundation (Shade 9) M.ph Le Skin Foundation (Light 60C) ▶▶ Which were the BEST products of 2024? ✔ BUYING LINKS & CODES 🛒 Odens Eye Code MorganTurner for 10% off Laura Mercier 20% OFF code MORGAN20 Buxom 20% OFF Code MORGAN Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte Tilbury 15% off ESUM Cosmetics Rephr Brushes || rephr.com/?vr=dfseea Sigma Beauty code morganturner10 Vegamour Nomad Cosmetics // code MORGANTURNER for 10% off CODE "morgan10" 10% off at bkbeauty (unaffiliated) Haleys Beauty MORGANTURNER for 15% off ▶ My Gear 📹 Camera: 🔭 Lens: 👥 S O C I A L S Instragram || instagram.com/morganturnermakeup/ TikTok || tiktok.com/@morganturnermakeup Business || morganturner@dulcedo.com *Some of the links above are affiliate links. I do receive a small commission with NO extra cost. All earnings go back into improving the content on my channel. However, feel no pressure to use them. 🤗 I use MagicLinks for all my ready-to-shop product links. Check it out here || magiclinks.org/rewards/referral/morganturn/ #MorganTurner #Makeup #Sephora #Ulta #ViralMakeup #NewMakeup #NatashaDenona #PatMcGrath #MAC #Beauty #Luxury #HighEndMakeup #Celebrities #NewLaunches #MakeupReleases #MakeupTutorial #BestMakeup #UltaBeauty #NewatSephora #WorstMakeup #Viral #Makeup2024 #Makeup2025 #MakeupTrends

hanbeauty101 x bareMinerals

hanbeauty101

@hanbeauty101

03 May, 26

10.7k

1k

I don’t think this will surprise anyone, but I collect Guerlain Météorites. I genuinely think they’re some of the most beautiful products in makeup, and honestly, I buy them for the cases half the time 😅 So when I saw that Guerlain had launched these new compact versions, I already knew I was going to buy them… regardless of how they performed. But what really interested me this time is the shades, because if you’ve used Météorites before, you’ll know they can run quite warm, and that’s not always ideal for me. So I picked up both Translucent and Cool, and today I’m going to test them side by side, show you exactly what they look like on the skin, and see if they’re actually as good as they are beautiful. #guerlainmakeup #meteorites #luxurybeauty #newmakeup #makeupreview ⭐️Guerlain Météorites Compacts 01 and 02 Other makeup I’m wearing ⭐️Delilah Wake Up | Radiant Hydrating Skin & Make-up Mist GIFTED 22% off with HANBEAUTY22 US UK ⭐️Delilah Wake Up | Radiant Eye Perfector GIFTED US UK ⭐️Delilah Lip Saviour | Colour Enhancing Lip Oil GIFTED US UK ⭐️Delilah Wake Up| Secret Skin Smoother US UK 22% off with HANBEAUTY22 ⭐️Maybelline Grippy SerumPrimer UK Maybelline Grippy Primer US ⭐️Refy Skin Base Skin Tint in 120C - very light with cool tones (there’s one lighter) US SEPHORA UK ⭐️Chanel LES BEIGES SERUM CONCEALER NATURAL HEALTHY GLOW ⭐️ Vieve SILHOUETTE STICK in fair ⭐️Westman Atelier Sun Tone Bronzing Crème - Soleil Parfait 1 ⭐️ Tom Ford Soleil Glow Highlighter - Capri UK US ⭐️JONES ROAD Blushing Stick Joy UK US ⭐️Violette_FR Plume Eyeshadow Pluie Violette & Charbon Fumé ⭐️ Dior Addict Glass Lipstick in Rose Charms UK US Disclosure: Some products featured may have been gifted. Where this is the case, it will always be clearly stated. Many of the links below are affiliate links, which means I may earn a small commission if you choose to shop through them, at no extra cost to you. Not all links are affiliate links. My jewellery Abbot Lyon UK US My nails Glamnetic in Sky Berry Get 15% off with HANBEAUTY Uk US Buying affiliate links & Discounts: My Brushes: ⭐️BK Beauty: ⭐️Rephr: 15% off with HANNAH15 ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4 US UK Makeup: ⭐️Bare Minerals, you get 15% off with HANBEAUTY101 Shop here ⭐️Chanel: ⭐️Charlotte Tilbury. US UK 15% off hanbeauty101SM8X1 ⭐️Delilah Cosmetics 22% off with HANBEAUTY22 ⭐️Dior US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20% off with HANBEAUTY101 ⭐️MAC Cosmetics: ⭐️Merit Beauty : ⭐️Natasha Denona 15% off with HANNAHBEVANMOHAFFEL ⭐️Surrat: 15% off with HANNAH15 YSL: ⭐️Sweed Beauty 20% off HANNAHB-20 ⭐️Victoria Beckham Beauty - ⭐️Cult Beauty: ⭐️Boots:

hanbeauty101

@hanbeauty101

06 Feb, 26

10.7k

373

Reformulated, Estee Lauder double wear foundation versus original formula New Estee Lauder double wear foundation: UK Coming to SEPHORA US on February 23 PUMPS: Disclosure: Some products featured may have been gifted. Where this is the case, it will always be clearly stated. Many of the links below are affiliate links, which means I may earn a small commission if you choose to shop through them, at no extra cost to you. Not all links are affiliate links. My earrings: ⭐️Abbot Lyon Pale Pink Opal Heart Huggie Earrings (Silver) Pearl Clover Stud Earrings (Silver) My nails Glamnetic Pearl Me Softly Get 15% off with HANBEAUTY Uk US Other Makeup I’m wearing: ⭐️Au Lait Contour Stick Westman Atelier ⭐️Charlotte Tilbury Airbrush Flawless Blur Concealer in shade 1 & 2 US UK ⭐️Glossier Cloud Paint Plush Blush FLOAT ⭐️ JONES ROAD The Bronzer Dusty Rose ⭐️Byredo VESUVIO EYESHADOW PALETTE US Uk ⭐️ Natasha Denona I NEED A NUDE LIP CRAYON 15% off with HANNAHBEVANMOHAFFEL Cherry Blossom - NEW! ⭐️ Natasha Denona HY-GLOSS LIP GLOSS & BALM - fresh mauve 15% off with HANNAHBEVANMOHAFFEL Buying affiliate links & Discounts: My Brushes: ⭐️BK Beauty: ⭐️Rephr: 15% off with HANNAH15 ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4 US UK Makeup: ⭐️Bare Minerals, you get 15% off with HANBEAUTY101 Shop here ⭐️Chanel: ⭐️Charlotte Tilbury. US UK 15% off hanbeauty101SM8X1 ⭐️Delilah Cosmetics 22% off with HANBEAUTY22 ⭐️Dior US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20% off with HANBEAUTY101 ⭐️MAC Cosmetics: ⭐️Merit Beauty : ⭐️Natasha Denona 15% off with HANNAHBEVANMOHAFFEL ⭐️Surrat: 15% off with HANNAH15 YSL: ⭐️Sweed Beauty 20% off HANNAHB-20 ⭐️Victoria Beckham Beauty - ⭐️Cult Beauty: ⭐️Boots: ⭐️Look Fantastic: ⭐️⭐️22% off with LFTHANBEAUTY ⭐️Selfridges:

hanbeauty101

@hanbeauty101

07 Apr, 26

6.6k

510

Westman Atelier & Victoria Beckham bronzers & Armani lips ⭐️Victoria Beckham Bronze Water Tint - colour wash in Tanline UK US ⭐️Westman Atelier Sun Tone Bronzing Crème - Soleil Parfait 1 ⭐️ WESTMAN ATELIER | Blender II Brush ⭐️ Tom Ford Soleil Glow Highlighter - Capri UK US ⭐️ Sisley Paris L'Orchidee Highlighter Golden Cult Beauty Sisley site ⭐️GIORGIO ARMANI Prisma Flash Lip Balm Sugar Flash 32 Amethyst Flash 50 Lilac Flash 31 Disclosure: Some products featured may have been gifted. Where this is the case, it will always be clearly stated. Many of the links below are affiliate links, which means I may earn a small commission if you choose to shop through them, at no extra cost to you. Not all links are affiliate links. My jewellery Abbot Lyon - clover range UK US My nails Glamnetic in Sky Berry Get 15% off with HANBEAUTY Uk US Other Makeup I’m wearing: ⭐️SUQQU The Liquid Foundation e 110 ⭐️Refy Brow Pomade Medium Brown with a neutral tone ⭐️ Refy CONCEALER 04C Fair with cool tones Hydrating serum based brightening concealer ⭐️Fenty Set it Down Superfine Blurring Setting Powder — Lavender - light with cool undertone ⭐️ MAC Studio Fix 24HR Colour Corrector pink UK US ⭐️Diorshow Flash Stick 280 Lucky Clover (green) UK US ⭐️Chanel OMBRÉ ESSENTIELLE - 222 - JADE FACETTÉ Buying affiliate links & Discounts: My Brushes: ⭐️BK Beauty: ⭐️Rephr: 15% off with HANNAH15 ⭐️Victoria Beckham ⭐️Makeup by Mario F1 & F4 US UK Makeup: ⭐️Bare Minerals, you get 15% off with HANBEAUTY101 Shop here ⭐️Chanel: ⭐️Charlotte Tilbury. US UK 15% off hanbeauty101SM8X1 ⭐️Delilah Cosmetics 22% off with HANBEAUTY22 ⭐️Dior US : ⭐️Dior UK ⭐️Fenty: ⭐️Laura Mercier 20% off with HANBEAUTY101 ⭐️MAC Cosmetics: ⭐️Merit Beauty : ⭐️Natasha Denona 15% off with HANNAHBEVANMOHAFFEL ⭐️Surrat: 15% off with HANNAH15 YSL: ⭐️Sweed Beauty 20% off HANNAHB-20 ⭐️Victoria Beckham Beauty - ⭐️Cult Beauty: ⭐️Boots:

Flaawsometalk x bareMinerals

Flaawsometalk

@Flaawsometalk

23 Jan, 26

248.8k

15.2k

[...] - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free [...]

Flaawsometalk

@Flaawsometalk

08 Sep, 26

159.5k

6.1k

[...] - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free [...]

Flaawsometalk

@Flaawsometalk

30 Jul, 26

146.4k

8.1k

[...] - Ambient™ Lighting Blush: BareMinerals Original Loose Talc-Free [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (11.5%)
• Brazil (4.5%)
• India (4.4%)

Here is another example of bareMinerals collaborating with an influencer in United States.

madisenskinner x bareMinerals

madisenskinner

@madisenskinner

10 Feb, 26

10.3M

7.5k

[...] better—and it’s all thanks to the @bareMinerals Complexion Rescue Luminous Skin Tint [...]

bareMinerals's influencer activity vs. related brands

bareMinerals competes with ILIA Beauty and Kosas in complexion and “clean-leaning” makeup that emphasizes skin-like finishes. All three target consumers who want makeup that feels skincare-adjacent and trust creator wear tests and shade demos.

Total influencer content

Kosas leads with 17.4k sponsored posts, significantly outpacing ILIA Beauty (7.4k posts) and bareMinerals (5.5k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Kosas has multiple times more total posts than bareMinerals and ILIA Beauty.

By social platform

bareMinerals leads on YouTube, while Kosas has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Kosas at 11.5k, ILIA Beauty at 6k, bareMinerals at 4.3k posts. bareMinerals's activity is particularly concentrated on TikTok. On Instagram and YouTube, Kosas has multiple times more posts than bareMinerals and ILIA Beauty.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.9k posts, 45.5%), United Kingdom (1.4k posts, 7.8%), Italy (748 posts, 4.3%), suggesting a Europe focus, while ILIA Beauty leads in Canada with 480 posts (6.5%), while bareMinerals leads in Brazil with 245 posts (4.5%). Looking at United States specifically, the split is Kosas at 7.9k posts (45.5%), ILIA Beauty at 4.1k posts (55.9%), bareMinerals at 2.8k posts (51.3%).