bareMinerals Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by bareMinerals over the last 12 months.
This report breaks down where & how bareMinerals invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with bareMinerals, see here: bareMinerals influencers.
Influencer activity throughout the year
bareMinerals's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
bareMinerals's influencer activity by month
Number of sponsored posts
bareMinerals's sponsored post volume appears to trend upward over the 12-month period, rising from 179 posts in January to 154 in December. The peak month, January, reached 179 posts, 69% higher than the monthly average of 106.
bareMinerals's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 42.1M, while January recorded the least at 556k. Across all tracked posts in the 12-month window, average views per post were 67k. Interestingly, the highest-view month (July) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @miabgalvan, generated 12.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of bareMinerals's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (80.9%)
- Instagram: 234 posts (16.5%)
- YouTube: 36 posts (2.5%)
bareMinerals's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for bareMinerals.
Here are 3 examples of bareMinerals's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
herosheemaz x bareMinerals
![Instagram post by @herosheemaz for bareMinerals. Caption reads: [...]
Primer by @tatcha
Foundation by....](https://images.od.modash.io/639baae8eface291d57c6c215fdb18ed01ce7793)
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
miabgalvan x bareMinerals
Influencer bio
✨ Olive-skin glam & glitter 💄 Pro MUA | Licensed Cosmetologist 🌾 Farm life, but sparkly 📍 Fresno • LA • SF | Ulta Beauty Collective ’25
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MorganTurnerMakeup x bareMinerals
![YouTube post by @MorganTurnerMakeup for bareMinerals. Caption reads: [...] 20% off code MORGAN....](https://images.od.modash.io/60f68befb9abe10b3292c20c3e0cadbd1728552c)
Influencer bio
Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers bareMinerals are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
bareMinerals's influencers average views (TikTok)
Based on each influencer's average views per post
With 78% of partnerships featuring creators averaging <1K views, bareMinerals's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (296.4k avg views/post):
linsmakeuplooks x bareMinerals
![TikTok post by @linsmakeuplooks for bareMinerals. Caption reads: [...] powder shade "cherry blossom cake"....](https://images.od.modash.io/aeaf2cef07ebf8df7eb742886051c61604953c19)
Influencer bio
makeup is still fun here shelby.marra@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.9k avg views/post):
haleybdavis x bareMinerals
![TikTok post by @haleybdavis for bareMinerals. Caption reads: [...]....](https://images.od.modash.io/40dddfb806cc01a8c9eb842316cc76abd0809312)
Influencer bio
Boy mom 🤍 real life & routines TT shop finds we love Family • Home • Everyday Favorites https://benable.com/haleydavis
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
bareMinerals's repeat partnerships
Out of 974 unique influencers in our dataset, 44 of them (5%) posted content for bareMinerals in 3 or more separate calendar months. The most consistent partner is @MorganTurnerMakeup, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of bareMinerals's repeat influencer partnerships, with links to the sponsored content.
MorganTurnerMakeup x bareMinerals
![YouTube post by @MorganTurnerMakeup for bareMinerals. Caption reads: [...] ttps://go.magik.ly/ml/2avzg/
bareMinerals....](https://images.od.modash.io/a8ded2b38d0e4e1059028750674f36886f7ea499)
![YouTube post by @MorganTurnerMakeup for bareMinerals. Caption reads: [...] off code MORGAN....](https://images.od.modash.io/d25e1ff7f091f01183c23e8ce55ee234208babf7)
kristinrealtor13 x bareMinerals
![TikTok post by @kristinrealtor13 for bareMinerals. Caption reads: @bareMinerals blush, and bronzer mixed! [...].](https://images.od.modash.io/e6e89102661c65d711741a314d45234386d5d358)
![TikTok post by @kristinrealtor13 for bareMinerals. Caption reads: @bareMinerals this skin perfecting powder [...].](https://images.od.modash.io/aeb3841b5bf357b9e7441f6c0419b5c7ad0b1faa)
![TikTok post by @kristinrealtor13 for bareMinerals. Caption reads: @bareMinerals this is absolutely [...].](https://images.od.modash.io/bdf252096239dac06bce57d17f5cd9e67e6d8c04)
beautybycassie93 x bareMinerals
![Instagram post by @beautybycassie93 for bareMinerals. Caption reads: [PR] The NEW @bareMinerals Original Mineral Veil....](https://images.od.modash.io/ed8c0c45d90b409b7c783e9d5221d5630f646ee0)
![Instagram post by @beautybycassie93 for bareMinerals. Caption reads: [...] So excited about the NEW @bareMinerals....](https://images.od.modash.io/a99b0fa839d479905900925a7657b7b5669e7f94)
![Instagram post by @beautybycassie93 for bareMinerals. Caption reads: [PR] The NEW @bareMinerals Holiday Collection is....](https://images.od.modash.io/31f9ae27f213e1f376c1ba6a1c4ab7b614aa97d0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where bareMinerals had the most influencer activity. 55.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.4%)
- Brazil (7%)
- Canada (3.7%)
bareMinerals's influencer activity by market
Here is another example of bareMinerals collaborating with an influencer in United States.
bevictoriious x bareMinerals
![TikTok post by @bevictoriious for bareMinerals. Caption reads: [...] + New Original Pressed Powder 🤍....](https://images.od.modash.io/aa341e433627c912ba32a54646104d3d49b7bcf9)
bareMinerals's influencer activity vs. related brands
bareMinerals competes with ILIA Beauty and Kosas in the clean-leaning, complexion-first makeup category. These brands target similar shoppers through influencer foundation tests, ingredient messaging, and natural-finish tutorials.
Total influencer content
bareMinerals vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 2.3k sponsored posts, significantly outpacing bareMinerals (1.4k posts) and ILIA Beauty (1.2k posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments.
By social platform
bareMinerals vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 1.8k, bareMinerals at 1.1k, ILIA Beauty at 851 posts. bareMinerals's activity is particularly concentrated on TikTok. bareMinerals and Kosas have far more TikTok posts than ILIA Beauty.
By geographical market
bareMinerals vs. related brands influencer activity (by country)
Estimated sponsored posts in bareMinerals's top markets
Kosas has the highest estimated sponsored-post volume in United States (1.1k posts, 48%), United Kingdom (209 posts, 9%), while bareMinerals leads in Brazil with 99 posts (7%), while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is Kosas at 1.1k posts (48%), bareMinerals at 786 posts (55.5%), ILIA Beauty at 683 posts (58%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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