We analyzed 2.1k pieces of influencer content sponsored by Bratz over the last 12 months.
This report breaks down where & how Bratz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bratz, see here: Bratz influencers.
Bratz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bratz's sponsored post volume peaks in May with 427 posts, 140% higher than the monthly average of 178. March recorded the lowest activity at 51 posts, 71% below average. This may indicate a spring and summer campaign focus.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bratz's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bratz.
Here are 3 examples of Bratz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
20| youtube (119k+),snapchat(385k+) 📮- workwithvriddhi@gmail.com
Collaboration metrics
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Influencer bio
#MenosHateMásDonetting 🍩🍩🍩🍩🍩🍩🍩🍩
Collaboration metrics
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Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bratz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.1% of partnerships featuring creators averaging 1K-5K views, Bratz's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 22.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (529.6k avg views/post):
Influencer bio
Doll designer California @Август
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
Influencer bio
Collection y games 💞 My life 📩 nerea202020@gmail.com📩
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 24 of them (2%) posted content for Bratz in 3 or more separate calendar months. The most consistent partner is @iamsimplymorgan, who has collaborated across 9 months with 30 total posts.
Here are 3 examples of Bratz's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bratz had the most influencer activity. 43.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bratz collaborating with an influencer in United States.
Bratz competes in collectible, nostalgia-driven toy and fandom culture where social trends and creator unboxings drive renewed demand. Sanrio and Youtooz are strong comparables because they similarly monetize character fandoms through collectibles and influencer-powered community moments.
Total sponsored posts tracked (last 12 months)
Sanrio leads with 5.4k sponsored posts, significantly outpacing Bratz (2.1k posts) and Youtooz (268 posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Sanrio has more than twice as many total posts as Bratz and far more than Youtooz.
Sponsored posts by platform
Among these brands, Sanrio leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Sanrio at 4k, Bratz at 992, Youtooz at 99 posts. Sanrio's activity is particularly concentrated on Instagram. On Instagram, Sanrio has about four times as many posts as Bratz and far more than Youtooz.
Estimated sponsored posts in Bratz's top markets
Sanrio has the highest estimated sponsored-post volume in Japan (1.5k posts, 27.7%), United States (1.4k posts, 26.2%), Brazil (625 posts, 11.5%), while Bratz has the highest estimated sponsored-post volume in Thailand (152 posts, 7.1%), Mexico (131 posts, 6.1%), while Youtooz has the highest estimated sponsored-post volume in United Kingdom (27 posts, 9.9%), Canada (15 posts, 5.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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