We analyzed 6.2k pieces of influencer content sponsored by ILIA Beauty over the last 12 months.
This report breaks down where & how ILIA Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ILIA Beauty, see here: ILIA Beauty influencers.
ILIA Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
ILIA Beauty's sponsored post volume peaks in January with 991 posts, 96% higher than the monthly average of 505. February recorded the lowest activity at 320 posts, 37% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ILIA Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ILIA Beauty.
Here are 3 examples of ILIA Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
• Tik Tok: lenkalul (3M+) • UK 🇬🇧 • Business & PR - info@lenkalul.com • Managed by @thebloggeragent
Collaboration metrics
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Influencer bio
hiiiiiii
Collaboration metrics
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Influencer bio
im happy ur here :)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers ILIA Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
ILIA Beauty's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
Influencer bio
IG: chey.gren YT: cheyennegrenaway cheyenne@hermitage.nyc
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
xoxo, your favorite french girl 💋 fashion, beauty & daily life 💌 : morgan@agencemusthave.com 🧚🏼♀️ ig : @dimorggan | sc : @dimorggan1
Collaboration metrics
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Out of 3.8k unique influencers in our dataset, 130 of them (3%) posted content for ILIA Beauty in 3 or more separate calendar months. The most consistent partner is @welprdotcom, who has collaborated across 9 months with 31 total posts.
Here are 3 examples of ILIA Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where ILIA Beauty had the most influencer activity. 61.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of ILIA Beauty collaborating with an influencer in United States.
ILIA Beauty competes with Saie and Kosas in clean-leaning, skin-first makeup, where influencer tutorials and complexion-focused comparisons shape consideration.
Total sponsored posts tracked (last 12 months)
Saie hello leads with 12.3k sponsored posts, marginally ahead of Kosas (12.2k posts) and ILIA Beauty (6.2k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Kosas leads on Instagram and YouTube and Saie hello leads on TikTok. The gap is most notable on TikTok, with Saie hello at 12.2k, Kosas at 7.8k, ILIA Beauty at 4.3k posts. Saie hello's activity is particularly concentrated on TikTok. On Instagram, Kosas has more than twice as many posts as ILIA Beauty, while Saie hello has none.
Estimated sponsored posts in ILIA Beauty's top markets
Saie hello has the highest estimated sponsored-post volume in United States (8k posts, 65.3%), India (1.4k posts, 11.6%), United Kingdom (1.2k posts, 9.5%), while Kosas leads in Canada with 538 posts (4.4%). Looking at United States specifically, the split is Saie hello at 8k posts (65.3%), Kosas at 6.2k posts (50.9%), ILIA Beauty at 3.8k posts (61.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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