ILIA Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.3k pieces of influencer content sponsored by ILIA Beauty over the last 12 months.
This report breaks down where & how ILIA Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ILIA Beauty, see here: ILIA Beauty influencers.
Influencer activity throughout the year
ILIA Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ILIA Beauty's influencer activity by month
Number of sponsored posts
ILIA Beauty's influencer activity appears to have tapered over the year, from 972 posts in January down to 473 in December. January was the busiest month at 972 posts, 84% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ILIA Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (72%)
- Instagram: 1.7k posts (27.5%)
- YouTube: 32 posts (0.5%)
ILIA Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ILIA Beauty.
Here are 3 examples of ILIA Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lenkalul x ILIA Beauty
![Instagram post by @lenkalul for ILIA Beauty. Caption reads: [...] The Multiple in shade ‘swing’ @iliabeauty....](https://images.od.modash.io/0b18e8d88a8778a9ba6995054b40914ee3001351)
Influencer bio
• Tik Tok: lenkalul (3M+) • UK 🇬🇧 • Business & PR - info@lenkalul.com • Managed by @thebloggeragent
Collaboration metrics
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alli.aliviaaa x ILIA Beauty
![TikTok post by @alli.aliviaaa for ILIA Beauty. Caption reads: [...] #therapy #outfitoftheday #onsale @ILIA....](https://images.od.modash.io/3d7870accfd334f5070a77ceb5f1976299ea473e)
Influencer bio
Just a girl & her boys 🤍 Lifestyle + motherhood 💌alalivia29@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ByKristinaStudio x ILIA Beauty
![YouTube post by @ByKristinaStudio for ILIA Beauty. Caption reads: [...] Beauty Powder Blushes Haus Labs Kosas Ilia....](https://images.od.modash.io/2356e2e23e720250bb9262c2ef874b96127bc24b)
Influencer bio
Hi! I'm Kristina and I post weekly videos on my experiences with all things makeup, skincare and haircare. First and foremost a beauty consumer who is constantly looking to see if products live up to the hype. If you're curious about new launches or want to see a real person's experience, make sure to subscribe to my channel! INSTAGRAM: https://www.instagram.com/bykristinastudio TIKTOK: https://www.tiktok.com/@bykristinastudio EMAILS FOR SERIOUS BUSINESS INQUIRIES ONLY. I DO NOT CREATE VIDEO CONTENT IN EXCHANGE FOR PRODUCT/GIFTING. CREATORS SHOULD BE PAID WHAT THEY ARE WORTH.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97%
- Carousels: 3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ILIA Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ILIA Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 1K-5K views, ILIA Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 28%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (650.6k avg views/post):
loverlucylol x ILIA Beauty
![TikTok post by @loverlucylol for ILIA Beauty. Caption reads: [...] eyelashes smudge proof mascara @ILIA Beauty....](https://images.od.modash.io/e70f67a6c5f79fe0bcd53eb4c0563524586bf3f3)
Influencer bio
shopping, makeup, & yapping 😌💖😭 💌 loverlucylol@gmail.com 💌 📍nyc
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.7k avg views/post):
jaxxsophia x ILIA Beauty
Influencer bio
Unfiltered Beauty News Miss Humboldt Park IL USA 🇵🇷 Latina in📍Chicago 💌: jaxx.sophia@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ILIA Beauty's repeat partnerships
Out of 3.9k unique influencers in our dataset, 117 of them (3%) posted content for ILIA Beauty in 3 or more separate calendar months. The most consistent partner is @anna_annora, who has collaborated across 9 months with 12 total posts.
Here are 3 examples of ILIA Beauty's repeat influencer partnerships, with links to the sponsored content.
anna_annora x ILIA Beauty
![TikTok post by @anna_annora for ILIA Beauty. Caption reads: [...] Focus Blurring Blush from @ILIA Beauty....](https://images.od.modash.io/85d30ca8832327b04a63cf99062c96b50be83aac)
daniellalopez9988 x ILIA Beauty
![TikTok post by @daniellalopez9988 for ILIA Beauty. Caption reads: [...] Beauty @tarte cosmetics @ILIA Beauty....](https://images.od.modash.io/7abe5cf304beb2c82df733358569205d19434d47)
![TikTok post by @daniellalopez9988 for ILIA Beauty. Caption reads: [...] #eyebrowtutorial @ILIA Beauty @Rare Beauty.](https://images.od.modash.io/85a4d917d0c6a8db3a22fac75a583f3b657bc974)
![TikTok post by @daniellalopez9988 for ILIA Beauty. Caption reads: [...] #makeup #makeupfavorites @ILIA Beauty....](https://images.od.modash.io/3383abbd654922391e9be85f0450bb93036ff377)
haileejonesmua x ILIA Beauty
![TikTok post by @haileejonesmua for ILIA Beauty. Caption reads: [...] eye makeup look with @ILIA Beauty ✨ These....](https://images.od.modash.io/77c727b9b8af1924dd75fc67848fc76fd68c6606)
![TikTok post by @haileejonesmua for ILIA Beauty. Caption reads: [...] Baked Face Palette “Light” @ILIA Beauty This....](https://images.od.modash.io/455045f59d8bc45ccfc2ed15b5375419daf0d5d9)
![TikTok post by @haileejonesmua for ILIA Beauty. Caption reads: [...] additions to the lineup. @ILIA Beauty Ilia....](https://images.od.modash.io/ab461505a8498ecdf6836e3a0543d5f389beddb9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ILIA Beauty had the most influencer activity. 58.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.8%)
- Canada (5%)
- France (4.7%)
ILIA Beauty's influencer activity by market
Here is another example of ILIA Beauty collaborating with an influencer in United States.
brooklynnmccray x ILIA Beauty
![Instagram post by @brooklynnmccray for ILIA Beauty. Caption reads: [...] Ilia now at the Sephora Savings Event....](https://images.od.modash.io/3ce9011e247ad54d7fb6533315983d24276c98b3)
ILIA Beauty's influencer activity vs. related brands
ILIA Beauty competes closely with Kosas and Saie hello in clean-leaning, skin-first makeup, where creators drive adoption through natural-finish tutorials and everyday routine integration.
Total influencer content
ILIA Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 16.3k sponsored posts, significantly outpacing Saie hello (6.8k posts) and ILIA Beauty (6.3k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs. Kosas has more than twice as many posts as ILIA Beauty and Saie hello.
By social platform
ILIA Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.9k, Saie hello at 6.7k, ILIA Beauty at 4.6k posts. ILIA Beauty's activity is particularly concentrated on TikTok. On TikTok, Kosas has more than twice as many posts as ILIA Beauty and Saie hello.
By geographical market
ILIA Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in ILIA Beauty's top markets
Kosas has the highest estimated sponsored-post volume in United States (7.7k posts, 47.4%), United Kingdom (1.4k posts, 8.9%), Thailand (635 posts, 3.9%), while Saie hello leads in Canada with 799 posts (11.8%). Looking at United States specifically, the split is Kosas at 7.7k posts (47.4%), Saie hello at 4.8k posts (71.3%), ILIA Beauty at 3.7k posts (58.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kosas's Influencer Marketing Strategy
- Saie hello's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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