ILIA Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by ILIA Beauty over the last 12 months.
This report breaks down where & how ILIA Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ILIA Beauty, see here: ILIA Beauty influencers.
Influencer activity throughout the year
ILIA Beauty's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
ILIA Beauty's influencer activity by month
Number of sponsored posts
ILIA Beauty's influencer activity appears to have tapered over the year, from 28 posts in January down to 19 in December. June was the busiest month at 577 posts, 186% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ILIA Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (55.4%)
- TikTok: 1.0k posts (41.9%)
- YouTube: 67 posts (2.7%)
ILIA Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ILIA Beauty.
Here are 3 examples of ILIA Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
fletchxer x ILIA Beauty
Influencer bio
🇺🇸@theindustryny Fletcher@industrymgmt.com
Collaboration metrics
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carlycushnie x ILIA Beauty
![TikTok post by @carlycushnie for ILIA Beauty. Caption reads: [...] this skin blur serum concealer is by @ILIA....](https://images.od.modash.io/3d4e8e1c344c374a1add358d88a47cac16f50a0a)
Influencer bio
Fashion + Furniture Designer CFDA Board of Directors Founded #CUSHNIE
Collaboration metrics
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JuliaAdamsMUA x ILIA Beauty
![YouTube post by @JuliaAdamsMUA for ILIA Beauty. Caption reads: [...] | True to Myself Foundation - 8: ILIA BEAUTY....](https://images.od.modash.io/b566029d3697b2e4a12c727604a044ddf511023e)
Influencer bio
Makeup Artist
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 84.4%
- Posts: 15.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ILIA Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ILIA Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 10K-50K views, ILIA Beauty's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (320.2k avg views/post):
harrymakesitup x ILIA Beauty
![Instagram post by @harrymakesitup for ILIA Beauty. Caption reads: [...] the new Skin Blur Concealer. #ad @iliabeauty....](https://images.od.modash.io/c907d72cf15e2e044477a14d9b29a6b488b94d72)
Influencer bio
Writer of Harry Styles on @substack Outfit repeater. Bag lady. YT: Harrymakesitup📍LA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
dileinybaron x ILIA Beauty
![Instagram post by @dileinybaron for ILIA Beauty. Caption reads: [...] and the perfect base before makeup....](https://images.od.modash.io/996369774db686b6bfe10c43c64be54c8b627027)
Influencer bio
Over 40 Fashion + Beauty Creator | Model | Entrepreneur | Founder @thecreatorsloftjc PR| Dileiny@lovefashionandfriends.com Agent| Jaclyn@10mgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ILIA Beauty's repeat partnerships
Out of 1.9k unique influencers in our dataset, 14 of them (1%) posted content for ILIA Beauty in 3 or more separate calendar months. The most consistent partner is @lucyycowley, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of ILIA Beauty's repeat influencer partnerships, with links to the sponsored content.
lucyycowley x ILIA Beauty
bri.carney8 x ILIA Beauty
![TikTok post by @bri.carney8 for ILIA Beauty. Caption reads: [...] brown mascara recently! @ILIA Beauty....](https://images.od.modash.io/441847a0ff152e5b65377e43612ffecb764b160f)
hollyrebeccawhite x ILIA Beauty
![Instagram post by @hollyrebeccawhite for ILIA Beauty. Caption reads: [...] daily face SPF 30 • @iliabeauty serum skin....](https://images.od.modash.io/ac93c3099b21ce216dbef1930882465a6200ace0)
![Instagram post by @hollyrebeccawhite for ILIA Beauty. Caption reads: [...] in shade rose thorn • @iliabeauty lip gloss....](https://images.od.modash.io/cc85021e8c8d82581c2d459d1a8c6fdc23fc7841)
![Instagram post by @hollyrebeccawhite for ILIA Beauty. Caption reads: [...] up for the pale girlies 🤍 @iliabeauty *pr....](https://images.od.modash.io/0821cfe72756da0f26b9ea30e496dba09b0ca2b5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ILIA Beauty had the most influencer activity. 56.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.5%)
- Canada (5.6%)
- Brazil (3.8%)
ILIA Beauty's influencer activity by market
Here is another example of ILIA Beauty collaborating with an influencer in United States.
cammypatt x ILIA Beauty
![Instagram post by @cammypatt for ILIA Beauty. Caption reads: [...] just happens to be SPF 🫧🧴🌞 @iliabeauty....](https://images.od.modash.io/72ef8bc86a4208da03b8bae8387e9660fc3a450f)
ILIA Beauty's influencer activity vs. related brands
ILIA Beauty competes closely with Kosas and Saie hello in clean-leaning, skin-first makeup that targets a minimalist beauty audience. These brands often appear in the same creator routines emphasizing natural finishes and ingredient-forward positioning.
Total influencer content
ILIA Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 16.6k sponsored posts, significantly outpacing Saie hello (6.7k posts) and ILIA Beauty (2.5k posts). Across all three brands, the average volume is 8.6k posts, indicating mature, scaled influencer programs. Kosas has several times more total posts than ILIA Beauty and Saie hello.
By social platform
ILIA Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.6k, Saie hello at 6.6k, ILIA Beauty at 1k posts. Saie hello's activity is particularly concentrated on TikTok. On TikTok, Kosas has more than ten times as many posts as ILIA Beauty.
By geographical market
ILIA Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in ILIA Beauty's top markets
Kosas has the highest estimated sponsored-post volume in United States (7.3k posts, 43.9%), United Kingdom (1.5k posts, 9.1%), Thailand (849 posts, 5.1%), while Saie hello leads in Canada with 426 posts (6.4%). Looking at United States specifically, the split is Kosas at 7.3k posts (43.9%), Saie hello at 5k posts (75.2%), ILIA Beauty at 1.4k posts (56.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kosas's Influencer Marketing Strategy
- Saie hello's Influencer Marketing Strategy
- Bright Swimwear's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
- HNB Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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