ILIA Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by ILIA Beauty over the last 12 months.
This report breaks down where & how ILIA Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ILIA Beauty, see here: ILIA Beauty influencers.
Influencer activity throughout the year
ILIA Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
ILIA Beauty's influencer activity by month
Number of sponsored posts
ILIA Beauty's sponsored post volume peaks in January with 223 posts, 128% higher than the monthly average of 98. February recorded the lowest activity at 58 posts, 41% below average.
ILIA Beauty's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 18.1M, while September recorded the least at 1.2M. Across all tracked posts in the 12-month window, average views per post were 65.1k. Interestingly, the highest-view month (March) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @maddieziegler, generated 9.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ILIA Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 851 posts (72.3%)
- Instagram: 323 posts (27.4%)
- YouTube: 3 posts (0.3%)
ILIA Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ILIA Beauty.
Here are 3 examples of ILIA Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
herosheemaz x ILIA Beauty
![Instagram post by @herosheemaz for ILIA Beauty. Caption reads: [...] by @maybelline
Under eye stick by....](https://images.od.modash.io/e085b24afb20e0aeeed3a6a6ff600c81fee83a24)
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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maddieziegler x ILIA Beauty
Influencer bio
hiiiiiii
Collaboration metrics
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SamanthaNicole222 x ILIA Beauty
![YouTube post by @SamanthaNicole222 for ILIA Beauty. Caption reads: [...] CLEAN SUPER SERUM SKIN TINT FROM....](https://images.od.modash.io/5a88382f1714b4732c1261d0287f8c14610a76dc)
Influencer bio
im happy ur here :)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ILIA Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ILIA Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.3% of partnerships featuring creators averaging <1K views, ILIA Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (550.6k avg views/post):
loverlucylol x ILIA Beauty
![TikTok post by @loverlucylol for ILIA Beauty. Caption reads: [...] eyelashes smudge proof mascara @ILIA Beauty....](https://images.od.modash.io/e70f67a6c5f79fe0bcd53eb4c0563524586bf3f3)
Influencer bio
shopping, makeup, & yapping 😌💖😭 💌 loverlucylol@gmail.com 💌 📍nyc
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (3.2k avg views/post):
itstaylorbuck x ILIA Beauty
![TikTok post by @itstaylorbuck for ILIA Beauty. Caption reads: [...] to💓 @Medicube Global @Anua Store US @ILIA....](https://images.od.modash.io/6ee7fc90a5e408224723c730d881865a7896a708)
Influencer bio
💐🌸⛪️🌲🩺🤟🏻🎀 boy mama & wife taylor31800@gmail.com💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ILIA Beauty's repeat partnerships
Out of 868 unique influencers in our dataset, 25 of them (3%) posted content for ILIA Beauty in 3 or more separate calendar months. The most consistent partner is @anna_annora, who has collaborated across 6 months with 8 total posts.
Here are 3 examples of ILIA Beauty's repeat influencer partnerships, with links to the sponsored content.
anna_annora x ILIA Beauty
![TikTok post by @anna_annora for ILIA Beauty. Caption reads: [...] color and skincare benefits @ILIA Beauty....](https://images.od.modash.io/e4644748fa07c81cc5a221a2764a2ea54031a078)
![TikTok post by @anna_annora for ILIA Beauty. Caption reads: [...] Limitless Lash from @ILIA Beauty now comes....](https://images.od.modash.io/fb02d0be7c7214b95bf453946e8da48d99b7eaa9)
alli.aliviaaa x ILIA Beauty
![TikTok post by @alli.aliviaaa for ILIA Beauty. Caption reads: [...] #outfitoftheday #onsale @ILIA Beauty @Good....](https://images.od.modash.io/3d7870accfd334f5070a77ceb5f1976299ea473e)
![TikTok post by @alli.aliviaaa for ILIA Beauty. Caption reads: [...] Pure @Skylar Clean Beauty @ILIA Beauty .](https://images.od.modash.io/229c2a1f394eab95b65bf0f88ee15ca0c0dbd5cc)
![TikTok post by @alli.aliviaaa for ILIA Beauty. Caption reads: [...] @Good Molecules @ILIA Beauty @Skylar Clean....](https://images.od.modash.io/994bbc04261d8998d5af352031589a2fb13da085)
itsiumyd x ILIA Beauty
![TikTok post by @itsiumyd for ILIA Beauty. Caption reads: [...] Face Palette in Medium @ILIA Beauty ....](https://images.od.modash.io/bb94d539bfde8bbee1e9ce2f7f631be757570d40)
![TikTok post by @iumyd for ILIA Beauty. Caption reads: [...] favorite obsession is the @ILIA Beauty Lip....](https://images.od.modash.io/41bef3ef37a46e190159b038dedd2f684c1dd21c)
![TikTok post by @iumyd for ILIA Beauty. Caption reads: [...] this highlighter is 🤌🏼✨ @ILIA Beauty....](https://images.od.modash.io/c8bad07b31ea8f0a7f5e57f70b80cad535138c9f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ILIA Beauty had the most influencer activity. 58% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.8%)
- France (5.3%)
- Canada (5.2%)
ILIA Beauty's influencer activity by market
Here is another example of ILIA Beauty collaborating with an influencer in United States.
anna_annora x ILIA Beauty
ILIA Beauty's influencer activity vs. related brands
ILIA, Saie, and Kosas compete in the clean, skin-first makeup category that performs well in tutorial and GRWM creator content. Their overlap in audience and positioning makes them natural peers for influencer strategy comparison.
Total influencer content
ILIA Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saie hello leads with 2.5k sponsored posts, marginally ahead of Kosas (2.3k posts) and ILIA Beauty (1.2k posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. Saie and Kosas have roughly double the total posts as ILIA Beauty.
By social platform
ILIA Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram and YouTube and Saie hello leads on TikTok. The gap is most notable on TikTok, with Saie hello at 2.2k, Kosas at 1.8k, ILIA Beauty at 851 posts. ILIA Beauty's activity is particularly concentrated on TikTok. On TikTok, Saie and Kosas have roughly double the posts as ILIA Beauty.
By geographical market
ILIA Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in ILIA Beauty's top markets
Saie hello has the highest estimated sponsored-post volume in United States (1.6k posts, 61%), United Kingdom (211 posts, 8.3%), Canada (119 posts, 4.7%), suggesting a North America focus, while Kosas leads in Brazil with 81 posts (3.5%), while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is Saie hello at 1.6k posts (61%), Kosas at 1.1k posts (48%), ILIA Beauty at 683 posts (58%). ILIA Beauty's strength in France may indicate a home-market focus, while Saie hello shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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