ILIA Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.4k pieces of influencer content sponsored by ILIA Beauty over the last 12 months.

This report breaks down where & how ILIA Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with ILIA Beauty, see here: ILIA Beauty influencers.

Influencer activity throughout the year

ILIA Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

ILIA Beauty's sponsored post volume peaks in June with 1.1k posts, 76% higher than the monthly average of 609. February recorded the lowest activity at 323 posts, 47% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ILIA Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 6.0k posts (81.6%)
• Instagram: 1.3k posts (17.2%)
• YouTube: 87 posts (1.2%)

TikTok influencer marketing is a clear focus for ILIA Beauty.

Here are 3 examples of ILIA Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

makeupdanielle x ILIA Beauty

makeupdanielle

@makeupdanielle

17 Jun, 26

1.6M

Mascara of my dreams💫✨ @iliabeauty #iliabeauty #iliapartner @sephora

Influencer bio

makeup artist @thewallgroup for bookings/partnerships hfragen@thewallgroup.com NYFW 9/8-9/15

Collaboration metrics

Post views1.6M

Post EMV $48.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

daniellejinadu x ILIA Beauty

daniellejinadu

@daniellejinadu

07 Aug, 26

8.4M

15.6k

[...] super serum skin tint from @ILIA Beauty #iliabeauty #iliapartner @sephora

Influencer bio

style & advocacy, just me 🫶🏿 IG: daniellejinadu danielle@scenagency

Collaboration metrics

Post views8.4M

Post EMV $169.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JuliaAdamsMUA x ILIA Beauty

JuliaAdamsMUA

@JuliaAdamsMUA

05 Apr, 26

29.1k

2k

[...] | True to Myself Foundation - 8: ILIA BEAUTY | Skin Blur Serum Concealer - 5N [...]

Influencer bio

Makeup Artist

Collaboration metrics

Post views29.1k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49% of partnerships featuring creators averaging <1K views, ILIA Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (753.2k avg views/post):

tracey_white_ x ILIA Beauty

tracey_white_

@tracey_white_

22 Jan, 26

1.5M

1.1k

[...] with 24 hour hydration, yes please! @ILIA Beauty Overglaze hydrating lip gloss will [...]

Influencer bio

Hi 👋🏼 I'm Tracey Petite fashion | Beauty | Holidays Collab - tracey.white100@hotmail.co.uk

Collaboration metrics

Post views1.5M

Post EMV $30.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

dimorggan x ILIA Beauty

dimorggan

@dimorggan

19 Jan, 26

2.1k

108

@ILIA Beauty 🤎🤎 *produit offert - [...]

Influencer bio

xoxo, your favorite french girl 💋 fashion, beauty & daily life 💌 : morgan@agencemusthave.com 🧚🏼‍♀️ ig : @dimorggan | sc : @dimorggan1

Collaboration metrics

Post views2.1k

Post EMV $48

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ILIA Beauty's repeat partnerships

ellaa.wall x ILIA Beauty

ellaa.wall

@ellaa.wall

07 Jun, 26

831

74

[...] #routine #highschool @ILIA Beauty @Roller Rabbit @Stanley 1913

ellaa.wall

@ellaa.wall

05 Jun, 26

686

82

[...] #routine #hairinspo @Kosas @ILIA Beauty @rhode skin

ellaa.wall

@ellaa.wall

24 Jun, 26

445

58

[...] #cleanmakeup @Kosas @ILIA Beauty @rhode skin @Hourglass [...]

itsabbyak x ILIA Beauty

itsabbyak

@itsabbyak

04 Aug, 26

15.2k

44

@ILIA Beauty #iliabeauty #iliablush [...]

itsabbyak

@itsabbyak

04 Dec, 25

10.9k

27

[...] & eye friendly? Sign me up @ILIA Beauty #cleanbeautytok #iliabeauty [...]

itsabbyak

@itsabbyak

25 Jul, 26

8.9k

25

@ILIA Beauty #iliablush #iliabeauty [...]

alanahutto x ILIA Beauty

alanahutto

@alanahutto

12 Jan, 26

969

3

@ILIA Beauty STOP blush from settling [...]

alanahutto

@alanahutto

02 Jan, 26

819

13

@ILIA Beauty soft focus blurring blush [...]

alanahutto

@alanahutto

28 Dec, 25

782

3

@ILIA Beauty STOP blush from settling [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.5%)
• Canada (6.5%)
• Brazil (4%)

Here is another example of ILIA Beauty collaborating with an influencer in United States.

fletchxer x ILIA Beauty

fletchxer

@fletchxer

11 Jun, 26

2.8M

1.9k

The best! @ILIA Beauty #iliabeauty #iliapartner

ILIA Beauty's influencer activity vs. related brands

ILIA Beauty competes directly with Kosas and Saie hello in clean-leaning, skin-first makeup, where influencer GRWMs, complexion wear tests, and ingredient storytelling drive preference.

Total influencer content

Kosas leads with 17.4k sponsored posts, significantly outpacing ILIA Beauty (7.4k posts) and Saie hello (6.2k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs. Kosas has more than twice as many total posts as ILIA Beauty and Saie hello.

By social platform

Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.5k, Saie hello at 6.1k, ILIA Beauty at 6k posts. ILIA Beauty's activity is particularly concentrated on TikTok. On Instagram, ILIA Beauty and Kosas have posts while Saie hello has none.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (7.9k posts, 45.5%), United Kingdom (1.4k posts, 7.8%), Italy (748 posts, 4.3%), suggesting a Europe focus, while Saie hello leads in Greece with 641 posts (10.3%), while ILIA Beauty leads in Canada with 480 posts (6.5%). Looking at United States specifically, the split is Kosas at 7.9k posts (45.5%), ILIA Beauty at 4.1k posts (55.9%), Saie hello at 4k posts (63.5%).