GOOD AMERICAN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 722 pieces of influencer content sponsored by GOOD AMERICAN over the last 12 months.
This report breaks down where & how GOOD AMERICAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GOOD AMERICAN, see here: GOOD AMERICAN influencers.
Influencer activity throughout the year
GOOD AMERICAN's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
GOOD AMERICAN's influencer activity by month
Number of sponsored posts
GOOD AMERICAN's influencer activity appears to have tapered over the year, from 292 posts in January down to 70 in December. January was the busiest month at 292 posts, 496% above the monthly average.
GOOD AMERICAN's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 3.4M, while November recorded the least at 231.6k. Across all tracked posts in the 12-month window, average views per post were 19.4k. Interestingly, the highest-view month (August) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @annaliseestewart, generated 2.8M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GOOD AMERICAN's sponsored influencer collaborations break down by social platform:
- TikTok: 530 posts (73.4%)
- Instagram: 190 posts (26.3%)
- YouTube: 2 posts (0.3%)
GOOD AMERICAN's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GOOD AMERICAN.
Here are 3 examples of GOOD AMERICAN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
artofstylemona x GOOD AMERICAN
![Instagram post by @artofstylemona for GOOD AMERICAN. Caption reads: [...] “DATE OUTFIT” & I’ll DM you the 🔗....](https://images.od.modash.io/a0d226e99cfceec589baa52020f0eb1ae63bfa76)
Influencer bio
Fashion, Beauty, & Lifestyle Creator Elevated, timeless everyday style 📍Los Angeles/New York 📩 Partnerships: PR@ARTOFSTYLENYC.COM 👇🏽 Shop my looks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
annaliseestewart x GOOD AMERICAN
![TikTok post by @annaliseestewart for GOOD AMERICAN. Caption reads: [...] 🤎 #falloutfitinspo #size10fashion @GOOD....](https://images.od.modash.io/dc451139280fd5bb0d096200cfce457552e07d0d)
Influencer bio
NJ size 8/10 fashion + lifestyle 💌Annalise.stewart97@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TheDiaryOfACEO x GOOD AMERICAN
![YouTube post by @TheDiaryOfACEO for GOOD AMERICAN. Caption reads: [...] like SKIMS with Kim Kardashian, Good....](https://images.od.modash.io/13ee4263179d4bb7e7ef14c9a7c4f134a53d4b6a)
Influencer bio
64% of our viewers don't realise they don't subscribe, please double check, thank you!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers GOOD AMERICAN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
GOOD AMERICAN's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.5% of partnerships featuring creators averaging 1K-5K views, GOOD AMERICAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 33.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (28.0k avg views/post):
mylittlelovenest x GOOD AMERICAN
Influencer bio
✨desperately seeking dopamine✨ SELFLOVE🤍GLP💉AuDHD🍼Everett's Mom Over 40 Plus Size Fashion & Beauty faves COLLABS: Rachael@lovenestcollection.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
thatgirlifollow x GOOD AMERICAN
Influencer bio
Probably laughing 😂 Family Motto ~ Act Normal 😏 💌 lindsay@thatgirlifollow.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GOOD AMERICAN's repeat partnerships
Out of 323 unique influencers in our dataset, 5 of them (2%) posted content for GOOD AMERICAN in 3 or more separate calendar months. The most consistent partner is @beachtownmamacrown, who has collaborated across 4 months with 4 total posts. @briannametzger1 alone accounts for 22% of all tracked sponsored content.
Here are 3 examples of GOOD AMERICAN's repeat influencer partnerships, with links to the sponsored content.
beachtownmamacrown x GOOD AMERICAN
![TikTok post by @beachtownmamacrown for GOOD AMERICAN. Caption reads: @GOOD AMERICAN #obsessed they are all my [...].](https://images.od.modash.io/a2b488f61a5294dd20147db8aae5a1991121f483)
![TikTok post by @beachtownmamacrown for GOOD AMERICAN. Caption reads: @GOOD AMERICAN good legs stretch jeans . [...].](https://images.od.modash.io/2bdb8a3c5bc5edce31471598de79ccdd992083a2)
briannametzger1 x GOOD AMERICAN
![TikTok post by @briannametzger1 for GOOD AMERICAN. Caption reads: [...] jeans fit like a GLOVE #goodamerican #denim....](https://images.od.modash.io/88b81f2dcd0ea35ca42286b0a6e7a39bd16aba32)
![TikTok post by @briannametzger1 for GOOD AMERICAN. Caption reads: Good American jeans are 10/10. Wearing a [...].](https://images.od.modash.io/aeed7a1d77abc346466f6f5448847ca18d74b4ab)
![TikTok post by @briannametzger1 for GOOD AMERICAN. Caption reads: [...] 26.5” waist, 36.5” hips). #goodamerican....](https://images.od.modash.io/01e442756a04579c9d2a4bc0e8684e7dbcde7935)
chamley_teaches x GOOD AMERICAN
![TikTok post by @chamley_teaches for GOOD AMERICAN. Caption reads: [...] DOWN MY FAV SWEATPANTS 🖤 @GOOD AMERICAN....](https://images.od.modash.io/3d94640f59e1939aecc2f2229f694ba2498cbed1)
![TikTok post by @chamley_teaches for GOOD AMERICAN. Caption reads: ILY @GOOD AMERICAN FOR THESE 🖤🖤 #jeans [...].](https://images.od.modash.io/11ce38ad118790fd531156966313b39429b7e344)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where GOOD AMERICAN had the most influencer activity. 75.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5%)
- Brazil (3.1%)
- Canada (2.8%)
GOOD AMERICAN's influencer activity by market
Here is another example of GOOD AMERICAN collaborating with an influencer in United States.
cristina.noh x GOOD AMERICAN
GOOD AMERICAN's influencer activity vs. related brands
Good American competes in curve-friendly, body-focused essentials alongside SKIMS and SPANX, all targeting similar consumers through fit, comfort, and confidence-forward influencer storytelling.
Total influencer content
GOOD AMERICAN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SPANX leads with 1.1k sponsored posts, marginally ahead of Skims (1.1k posts) and GOOD AMERICAN (722 posts). Across all three brands, the average volume is 981 posts, suggesting moderate but consistent investment.
By social platform
GOOD AMERICAN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
GOOD AMERICAN leads on TikTok, while Skims has the most activity on Instagram and SPANX has the most activity on YouTube. The gap is most notable on TikTok, with GOOD AMERICAN at 530, SPANX at 115, Skims at 0 posts. GOOD AMERICAN's activity is particularly concentrated on TikTok. Skims and SPANX have far more Instagram posts, while GOOD AMERICAN has far more TikTok posts.
By geographical market
GOOD AMERICAN vs. related brands influencer activity (by country)
Estimated sponsored posts in GOOD AMERICAN's top markets
SPANX has the highest estimated sponsored-post volume in United States (848 posts, 75.1%), Canada (51 posts, 4.5%), suggesting a North America focus, while Skims has the highest estimated sponsored-post volume in United Kingdom (82 posts, 7.5%), Brazil (43 posts, 3.9%). Looking at United States specifically, the split is SPANX at 848 posts (75.1%), Skims at 662 posts (60.6%), GOOD AMERICAN at 548 posts (75.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.