We analyzed 2.6k pieces of influencer content sponsored by GOOD AMERICAN over the last 12 months.
This report breaks down where & how GOOD AMERICAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GOOD AMERICAN, see here: GOOD AMERICAN influencers.
GOOD AMERICAN's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
GOOD AMERICAN's influencer activity appears to have tapered over the year, from 688 posts in January down to 226 in December. January was the busiest month at 688 posts, 228% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GOOD AMERICAN's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for GOOD AMERICAN.
Here are 3 examples of GOOD AMERICAN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Fashion, Beauty, & Lifestyle Creator Elevated, timeless everyday style 📍Los Angeles/New York 📩 Partnerships: PR@ARTOFSTYLENYC.COM 👇🏽 Shop my looks
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
NJ size 8/10 fashion + lifestyle 💌Annalise.stewart97@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
64% of our viewers don't realise they don't subscribe, please double check, thank you!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers GOOD AMERICAN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.8% of partnerships featuring creators averaging 1K-5K views, GOOD AMERICAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (59.3k avg views/post):
Influencer bio
Yes, the mall has a TikTok. @themall™ #SimonMalls
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
Probably laughing 😂 Family Motto ~ Act Normal 😏 💌 lindsay@thatgirlifollow.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.4k unique influencers in our dataset, 21 of them (2%) posted content for GOOD AMERICAN in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 10 months with 22 total posts. @briannametzger1 alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of GOOD AMERICAN's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where GOOD AMERICAN had the most influencer activity. 77.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of GOOD AMERICAN collaborating with an influencer in United States.
GOOD AMERICAN competes in curve-friendly fashion and body-confident essentials, overlapping strongly with SKIMS and Spanx on fit, comfort, and silhouette messaging. These brands are direct references for try-on content and size-inclusive influencer campaigns.
Total sponsored posts tracked (last 12 months)
Skims leads with 16.2k sponsored posts, significantly outpacing SPANX (3k posts) and GOOD AMERICAN (2.6k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than GOOD AMERICAN and SPANX.
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8k, GOOD AMERICAN at 1.5k, SPANX at 497 posts. SPANX's activity is particularly concentrated on Instagram. On YouTube, Skims has far more posts than GOOD AMERICAN, while SPANX has none.
Estimated sponsored posts in GOOD AMERICAN's top markets
Skims has the highest estimated sponsored-post volume in United States (10k posts, 61.7%), United Kingdom (1.2k posts, 7.4%), Brazil (599 posts, 3.7%), while SPANX leads in Canada with 147 posts (4.9%). Looking at United States specifically, the split is Skims at 10k posts (61.7%), SPANX at 2.3k posts (75.2%), GOOD AMERICAN at 2k posts (77.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.