GOOD AMERICAN Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by GOOD AMERICAN over the last 12 months.
This report breaks down where & how GOOD AMERICAN invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with GOOD AMERICAN, see here: GOOD AMERICAN influencers.
Influencer activity throughout the year
GOOD AMERICAN's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
GOOD AMERICAN's influencer activity by month
Number of sponsored posts
GOOD AMERICAN's influencer activity appears to have tapered over the year, from 667 posts in January down to 202 in December. January was the busiest month at 667 posts, 162% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of GOOD AMERICAN's sponsored influencer collaborations break down by social platform:
- TikTok: 2.4k posts (76.3%)
- Instagram: 726 posts (23.1%)
- YouTube: 17 posts (0.5%)
GOOD AMERICAN's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for GOOD AMERICAN.
Here are 3 examples of GOOD AMERICAN's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
__larrbearrrr x GOOD AMERICAN
![Instagram post by @__larrbearrrr for GOOD AMERICAN. Caption reads: [...] are still jumping. Thank you @goodamerican ✨....](https://images.od.modash.io/8e94c963d3c2a4579be3e1444ec7a4dc8669f251)
Influencer bio
📍New York City 💌: larrystansbury17@gmail.com beauty @essence Words @voguemagazine @elleusa @cosmopolitan @newbeauty create content @linesbylarry
Collaboration metrics
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taylorbatoria x GOOD AMERICAN
Influencer bio
Believer, SAHM, GA📍 Comfy Casual Style All things tiktokshop💖 taylorbatoria@grail-talent.com
Collaboration metrics
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MakeupByTiffanyD x GOOD AMERICAN
Influencer bio
One Girl's Thoughts on All Things Beauty. SUBSCRIBE (its FREE) For Makeup Tutorials, Hauls, Fashion Tips, and MUCH MORE!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.3%
- Carousels: 1.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers GOOD AMERICAN are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
GOOD AMERICAN's influencers average views (TikTok)
Based on each influencer's average views per post
With 40% of partnerships featuring creators averaging 1K-5K views, GOOD AMERICAN's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 36.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (116.9k avg views/post):
lovelexiemarie x GOOD AMERICAN
![TikTok post by @lovelexiemarie for GOOD AMERICAN. Caption reads: [...] one as these are super stretchy! @GOOD....](https://images.od.modash.io/be1d4ada301f63405a140c4adb486c00b7579e73)
Influencer bio
Mama of 3 California📍 we have no niche here 🫶🏼 💌: lovelexiemarie@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
cicihaskill x GOOD AMERICAN
![TikTok post by @cicihaskill for GOOD AMERICAN. Caption reads: [...] #tiktokshopcreatorpicks @GOOD AMERICAN.](https://images.od.modash.io/4becf710625339bf6f5beed660e6e482e2747c27)
Influencer bio
PT Healthcare •FT content creator •Your Skincare Girl cicihaskill@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
GOOD AMERICAN's repeat partnerships
Out of 1.2k unique influencers in our dataset, 77 of them (6%) posted content for GOOD AMERICAN in 3 or more separate calendar months. The most consistent partner is @briannametzger1, who has collaborated across 11 months with 425 total posts. @briannametzger1 alone accounts for 14% of all tracked sponsored content.
Here are 3 examples of GOOD AMERICAN's repeat influencer partnerships, with links to the sponsored content.
briannametzger1 x GOOD AMERICAN
![TikTok post by @briannametzger1 for GOOD AMERICAN. Caption reads: [...] jeans fit like a GLOVE #goodamerican #denim....](https://images.od.modash.io/88b81f2dcd0ea35ca42286b0a6e7a39bd16aba32)
![TikTok post by @briannametzger1 for GOOD AMERICAN. Caption reads: Good American jeans are 10/10. Wearing a [...].](https://images.od.modash.io/aeed7a1d77abc346466f6f5448847ca18d74b4ab)
![TikTok post by @briannametzger1 for GOOD AMERICAN. Caption reads: [...] #denim #goodamerican #straightlegjeans @GOOD....](https://images.od.modash.io/d244a9d59573af82115e5dd73ad543336626f3c2)
evachapmann x GOOD AMERICAN
![TikTok post by @evachapmann for GOOD AMERICAN. Caption reads: [...] fluctuates! SO GENIUS @GOOD AMERICAN....](https://images.od.modash.io/38b9ff1e477a29358f249779637b78e5c08b409c)
![TikTok post by @evachapmann for GOOD AMERICAN. Caption reads: [...] also have bigger sizes! @GOOD AMERICAN....](https://images.od.modash.io/57f092ee8c6d1d8a1724b5b78aab15a68640151b)
__okayas__ x GOOD AMERICAN
![TikTok post by @__okayas__ for GOOD AMERICAN. Caption reads: [...] i can’t get over them @GOOD AMERICAN....](https://images.od.modash.io/13ddaf40754a63e36db372af4037068fab31690c)
![TikTok post by @__okayas__ for GOOD AMERICAN. Caption reads: [...] 90s straight leg jeans @GOOD AMERICAN.](https://images.od.modash.io/20d6ebd5c54fd32ab61be3dec57137e962750f51)
![TikTok post by @__okayas__ for GOOD AMERICAN. Caption reads: [...] bootcut jeans ever @GOOD AMERICAN....](https://images.od.modash.io/b850e20f43a249a18d6c6536ad294a2d9b650331)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where GOOD AMERICAN had the most influencer activity. 75.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.6%)
- Brazil (3%)
- Canada (2.8%)
GOOD AMERICAN's influencer activity by market
Here is another example of GOOD AMERICAN collaborating with an influencer in United States.
thewinsomegivesomefoundation x GOOD AMERICAN
![Instagram post by @thewinsomegivesomefoundation for GOOD AMERICAN. Caption reads: [...] @brwnsugarbabe @danessa_myricks....](https://images.od.modash.io/ce8eaebb8b1db366da8f1c8ba57cdf5ff105b6f2)
GOOD AMERICAN's influencer activity vs. related brands
GOOD AMERICAN competes directly with Skims and SPANX in size-inclusive, figure-flattering apparel and shapewear. These brands target similar shoppers who respond strongly to creator-led fit reviews, styling, and confidence messaging.
Total influencer content
GOOD AMERICAN vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 14.1k sponsored posts, significantly outpacing SPANX (3.3k posts) and GOOD AMERICAN (3.1k posts). Across all three brands, the average volume is 6.9k posts, indicating mature, scaled influencer programs. Skims has more than four times the total posts of GOOD AMERICAN and SPANX.
By social platform
GOOD AMERICAN vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.7k, GOOD AMERICAN at 2.4k, SPANX at 516 posts. GOOD AMERICAN's activity is particularly concentrated on TikTok. On TikTok and YouTube, Skims has multiple times more posts than GOOD AMERICAN and SPANX.
By geographical market
GOOD AMERICAN vs. related brands influencer activity (by country)
Estimated sponsored posts in GOOD AMERICAN's top markets
Skims has the highest estimated sponsored-post volume in United States (7.9k posts, 55.8%), United Kingdom (1.3k posts, 9.1%), Canada (551 posts, 3.9%), suggesting a North America focus, while GOOD AMERICAN leads in Brazil with 94 posts (3%). Looking at United States specifically, the split is Skims at 7.9k posts (55.8%), SPANX at 2.5k posts (75%), GOOD AMERICAN at 2.4k posts (75.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
- CLUSE's Influencer Marketing Strategy
- Bala's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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