Better Alt Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Better Alt over the last 12 months.
This report breaks down where & how Better Alt invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Better Alt, see here: Better Alt influencers.
Influencer activity throughout the year
Better Alt's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Better Alt's influencer activity by month
Number of sponsored posts
Better Alt's sponsored post volume appears to trend upward over the 12-month period, rising from 151 posts in January to 140 in December. The peak month, July, reached 391 posts, 111% higher than the monthly average of 185.
Better Alt's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 14.1M, while January recorded the least at 86.4k. Across all tracked posts in the 12-month window, average views per post were 11k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @travelsntrends, generated 5.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Better Alt's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (100%)
Better Alt's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Better Alt.
Here are 1 examples of Better Alt's recent sponsored collaborations (one each for TikTok).
travelsntrends x Better Alt
![TikTok post by @travelsntrends for Better Alt. Caption reads: [...] #energyboost #naturalremedy @Better Alt this....](https://images.od.modash.io/5c65a418b1cb474b199c9309a06e0d8a12f503f6)
Influencer bio
Millennial ✨ Nurse 🩺 courtsward23@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Better Alt are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Better Alt's influencers average views (TikTok)
Based on each influencer's average views per post
With 80.5% of partnerships featuring creators averaging <1K views, Better Alt's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (438.1k avg views/post):
sinceramente_bea x Better Alt
![TikTok post by @sinceramente_bea for Better Alt. Caption reads: [...] a usar la miel de SHE-lajit de @Better Alt ....](https://images.od.modash.io/4e73bd9252bfc28e482140c9a50a296232722dd8)
Influencer bio
Occult Obsessed Couple that LIVE Prank Calls people from a Graveyard on YouTube
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.5k avg views/post):
graveyardgoonz x Better Alt
![TikTok post by @graveyardgoonz for Better Alt. Caption reads: [...] #tiktokshopspringglowup @Better Alt *Results....](https://images.od.modash.io/d03f3319cfb0d08851957fa2dbed6c6a8ba1dd4b)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Better Alt's repeat partnerships
Out of 1.2k unique influencers in our dataset, 45 of them (4%) posted content for Better Alt in 3 or more separate calendar months. The most consistent partner is @teammunroe, who has collaborated across 9 months with 64 total posts.
Here are 3 examples of Better Alt's repeat influencer partnerships, with links to the sponsored content.
teammunroe x Better Alt
![TikTok post by @teammunroe for Better Alt. Caption reads: [...] in each honey stick @Better Alt #shilajit....](https://images.od.modash.io/9475b1260898fb3364e6c853bd916c72ae93be63)
![TikTok post by @teammunroe for Better Alt. Caption reads: [...] honey sticks are on sale. @Better Alt ....](https://images.od.modash.io/3f70088aee2b50c9ac6cbb388aa271b1180c6608)
![TikTok post by @teammunroe for Better Alt. Caption reads: [...] before this deal goes away! @Better Alt ....](https://images.od.modash.io/75084996b5f62942d86f087a10e177533653a1b4)
jciarasreviews x Better Alt
![TikTok post by @jciarasreviews for Better Alt. Caption reads: [...] out. They're everywhere! @Better Alt Kids....](https://images.od.modash.io/05014470b739b6d53bbfa8b365a6d33915f9134c)
![TikTok post by @jciarasreviews for Better Alt. Caption reads: @Better Alt Black Seed Oil Gummies, [...].](https://images.od.modash.io/0330572543e39965c284b06d3fe1689b57629ecd)
mahoganytaurus x Better Alt
![TikTok post by @mahoganytaurus for Better Alt. Caption reads: [...] honey sticks. Not only are @Better Alt honey....](https://images.od.modash.io/b3a1a6ac4d5538ca15761ce0fec68f0d844c2231)
![TikTok post by @mahoganytaurus for Better Alt. Caption reads: @Better Alt Ashwagandha Honey Sticks are [...].](https://images.od.modash.io/b5aede44ca2dfdb0ff6d9a4e9d27a8a0cf0c07c7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Better Alt's influencer activity vs. related brands
Better Alt competes in supplements with a focus on functional wellness ingredients, aligning closely with Micro Ingredients and NAKED nutrition’s ingredient-forward offerings. These brands target similar value-and-efficacy shoppers and compete through education-heavy creator content.
Total influencer content
Better Alt vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Micro Ingredients leads with 4.6k sponsored posts, significantly outpacing Better Alt (2.2k posts) and NAKED nutrition (940 posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Micro Ingredients has more than double the total posts of Better Alt and nearly five times the total posts of NAKED nutrition.
By social platform
Better Alt vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NAKED nutrition leads on Instagram and YouTube and Micro Ingredients leads on TikTok. The gap is most notable on TikTok, with Micro Ingredients at 4.6k, Better Alt at 2.2k, NAKED nutrition at 180 posts. Better Alt's activity is particularly concentrated on TikTok. On Instagram, NAKED nutrition has far more posts than Better Alt and Micro Ingredients, while on TikTok Micro Ingredients has more than double the posts of Better Alt and over twenty-five times the posts of NAKED nutrition.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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