Better Alt Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.7k pieces of influencer content sponsored by Better Alt over the last 12 months.

This report breaks down where & how Better Alt invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Better Alt, see here: Better Alt influencers.

Influencer activity throughout the year

Better Alt's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Better Alt's sponsored post volume appears to trend upward over the 12-month period, rising from 537 posts in January to 470 in December. The peak month, August, reached 1.2k posts, 155% higher than the monthly average of 474.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Better Alt's sponsored influencer collaborations break down by social platform:

• TikTok: 5.7k posts (100%)
• YouTube: 1 posts (0%)

TikTok influencer marketing is a clear focus for Better Alt.

Here are 1 examples of Better Alt's recent sponsored collaborations (one each for TikTok).

julianafiorela_ x Better Alt

julianafiorela_

@julianafiorela_

07 Aug, 25

1.9M

18k

[...] #tiktokmademebuyit #tastetest @Better Alt

Influencer bio

That curly girl w/the gap🦷 ✨Hot girl wellness ✨ 💖

Collaboration metrics

Post views1.9M

Post EMV $38.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 83.3% of partnerships featuring creators averaging <1K views, Better Alt's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (62.6k avg views/post):

yvette__lawless x Better Alt

yvette__lawless

@yvette__lawless

19 Sep, 25

182k

2.1k

Para ese 🍑 tuyo! #betteralt #betteraltcreatine @Better Alt

Influencer bio

Hi 🤗 Best tiktok shop deals

Collaboration metrics

Post views182.0k

Post EMV $3.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

din_xo x Better Alt

din_xo

@din_xo

22 Jun, 26

25.7k

59

[...] then GET TO KNOW thank me later xxx @Better Alt #iykyk #hormoneimbalance [...]

Influencer bio

Mum life & yap ☕️💁🏽‍♀️ PR: din230893@gmail.com ✨ Or DM to collab 💅💫

Collaboration metrics

Post views25.7k

Post EMV $517

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Better Alt's repeat partnerships

graveyardgoonz x Better Alt

graveyardgoonz

@graveyardgoonz

06 Sep, 25

167.9k

992

@Better Alt is the real deal #shilajit [...]

graveyardgoonz

@graveyardgoonz

23 Nov, 25

111.9k

1.1k

[...] #tiktokshopblackfriday @Better Alt *Results may vary from [...]

graveyardgoonz

@graveyardgoonz

22 Dec, 25

52.5k

320

[...] #christmasgiftideas @Better Alt *Results may vary from [...]

feral_and_free x Better Alt

feral_and_free

@feral_and_free

04 Apr, 26

12k

89

[...] #summerbodyloading @Better Alt @Feral_Harry

feral_and_free

@feral_and_free

02 Feb, 26

5.5k

39

[...] over a year ago with @Better Alt #marriage #marriagegoals [...]

feral_and_free

@feral_and_free

16 Aug, 25

2.3k

44

[...] #newflavor #honeyshilajit @Better Alt #healthsupplements

recetas.de.la.abuela x Better Alt

recetas.de.la.abuela

@recetas.de.la.abuela

22 Oct, 25

24.6k

35

#betteralt #betteraltshilajit #shilajit [...]

recetas.de.la.abuela

@recetas.de.la.abuela

27 Dec, 25

3.1k

9

#betteralt #betteraltshilajit #shilajit [...]

recetas.de.la.abuela

@recetas.de.la.abuela

05 Jan, 26

2.9k

8

[...] #shilajithoneysticks #betteralthoneysticks #mangoshilajit [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Better Alt's influencer activity vs. related brands

Better Alt competes for the same health-optimization consumer as Huel and AG1 within the broader nutrition and supplement ecosystem. Their influencer playbooks often emphasize routine adoption, benefits storytelling, and measurable lifestyle outcomes.

Total influencer content

Better Alt leads with 5.7k sponsored posts, notably outpacing Huel (4.7k posts) and AG1 (2.9k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Better Alt has more total posts than Huel and AG1.

By social platform

Better Alt leads on TikTok, while Huel has the most activity on Instagram and AG1 has the most activity on YouTube. The gap is most notable on TikTok, with Better Alt at 5.7k, Huel at 1.8k, AG1 at 257 posts. Better Alt's activity is particularly concentrated on TikTok. Better Alt’s posts are almost entirely on TikTok, while Huel and AG1 have substantial posting activity on Instagram and YouTube.