We analyzed 7.9k pieces of influencer content sponsored by Better Alt over the last 12 months.
This report breaks down where & how Better Alt invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Better Alt, see here: Better Alt influencers.
Better Alt's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Better Alt's sponsored post volume appears to trend upward over the 12-month period, rising from 528 posts in January to 438 in December. The peak month, July, reached 1.3k posts, 97% higher than the monthly average of 650.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Better Alt's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Better Alt.
Here are 2 examples of Better Alt's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Road to 100k Followers
Collaboration metrics
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Influencer bio
🌟 Welcome to AI Sparrow Sagas 🌟 Step into a world of wisdom, inspiration, and storytelling where timeless folktales, fables, and life lessons come to life! 💡 At AI Sparrow Sagas, we bring you motivational stories, heartfelt lessons, and uplifting narratives designed to inspire you and unlock your true potential. 🔥 Join our growing community 👥, hit subscribe, and embark on a journey of growth, kindness, and resilience. Together, we’ll explore the power of stories that teach, uplift, and transform—one tale at a time. Let’s learn, grow, and thrive together! 🏆✨ Business Inquiries: sparrowbusiness67@gmail.com My Tiktok Account https://www.tiktok.com/@aisparrowsagas?_t=ZN-8xGG63oYREM&_r=1
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Better Alt are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 79.4% of partnerships featuring creators averaging <1K views, Better Alt's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (566.4k avg views/post):
Influencer bio
UGC creator/TTshop❤️join me!Business inq: rosemason0401@gmail.com IG Callmer0se_
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.2k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 3k unique influencers in our dataset, 254 of them (8%) posted content for Better Alt in 3 or more separate calendar months. The most consistent partner is @sweetsuncut, who has collaborated across 12 months with 104 total posts.
Here are 3 examples of Better Alt's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Better Alt competes in modern health and nutrition products, with Huel and AG1 serving as strong benchmarks for influencer-led education, routine building, and subscription-style conversion.
Total sponsored posts tracked (last 12 months)
Better Alt leads with 7.9k sponsored posts, significantly outpacing Huel (5.1k posts) and AG1 (3.6k posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. Better Alt has 7,852 total posts, which is more than Huel (5,095) and AG1 (3,639).
Sponsored posts by platform
Better Alt leads on TikTok, while Huel has the most activity on Instagram and AG1 has the most activity on YouTube. The gap is most notable on TikTok, with Better Alt at 7.9k, Huel at 1.3k, AG1 at 175 posts. Better Alt's activity is particularly concentrated on TikTok. Better Alt has 7,851 TikTok posts compared with 1,327 for Huel and 175 for AG1, while it has 0 Instagram posts and 1 YouTube post compared with much higher counts for Huel and AG1.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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