Pacifica Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Pacifica Beauty over the last 12 months.
This report breaks down where & how Pacifica Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pacifica Beauty, see here: Pacifica Beauty influencers.
Influencer activity throughout the year
Pacifica Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pacifica Beauty's influencer activity by month
Number of sponsored posts
Pacifica Beauty's influencer output appears relatively consistent throughout the year, averaging about 267 sponsored posts per month. March recorded the highest volume at 453 posts (70% above average), while August was the quietest at 144 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pacifica Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (69.7%)
- Instagram: 920 posts (28.6%)
- YouTube: 54 posts (1.7%)
Pacifica Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pacifica Beauty.
Here are 3 examples of Pacifica Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
garbo.zhu x Pacifica Beauty
![Instagram post by @garbo.zhu for Pacifica Beauty. Caption reads: [...] under $15 and honestly obsessed ✨....](https://images.od.modash.io/4166432d7319103d2d8ba06491b82c56be5bb8fc)
Influencer bio
hot pottery mom garbo@evmglobal.co @tinkiu.official ♥️ NYC popup ⬇️
Collaboration metrics
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bretmanrock x Pacifica Beauty
![TikTok post by @bretmanrock for Pacifica Beauty. Caption reads: [...] She knows me 💅🌈 #pacificapartner....](https://images.od.modash.io/ef51d9911f8f3efb01e66e82f5c089f987416c4f)
Influencer bio
legend 🧿 Host of @DaBaddest Radio 🐢
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JacyandKacy x Pacifica Beauty
Influencer bio
We're sisters & best friends. Thank you to everyone who watches our videos and supports us. We are so happy to be sharing our journey with you! Love & Hugs! Contact: jacyandkacy@thesociablesociety.com Our Store: Shopseabeyond.com Here's our mailing address.... Jacy & Kacy 212 E Hillsboro Blvd #317 Deerfield Beach, FL 33441 Instagram http://instagram.com/itsjacylee http://instagram.com/itskacylee http://instagram.com/jacyandkacy http://instagram.com/seabeyondco Tiktok https://www.tiktok.com/@jacyxlee https://www.tiktok.com/@kacylee Twitter https://twitter.com/jacyandkacy Facebook https://www.facebook.com/jacyandkacy https://www.facebook.com/craftlifeusa Here's the link to the Craft Life channel.... https://www.youtube.com/user/liveacraftlife All of our videos have Copyrights © 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 Jacy and Kacy
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.4%
- Carousels: 2.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pacifica Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pacifica Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 62.2% of partnerships featuring creators averaging <1K views, Pacifica Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
angelaxrenee x Pacifica Beauty
Influencer bio
for the girls ✨ Dallas ✉️ : angelarenee@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
exploringholistically x Pacifica Beauty
![TikTok post by @exploringholistically for Pacifica Beauty. Caption reads: [...] lip balm ( honey plum, pink) •....](https://images.od.modash.io/1206e36fa0616e87ece4984e06882027421900f3)
Influencer bio
📍 nj content creator 🫶🏻 sober ⸰ gluten free ⸰ dairy free 💌 exploringholistically@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pacifica Beauty's repeat partnerships
Out of 1.8k unique influencers in our dataset, 112 of them (6%) posted content for Pacifica Beauty in 3 or more separate calendar months. The most consistent partner is @__m00nbeam__, who has collaborated across 8 months with 25 total posts.
Here are 3 examples of Pacifica Beauty's repeat influencer partnerships, with links to the sponsored content.
__m00nbeam__ x Pacifica Beauty
![TikTok post by @__m00nbeam__ for Pacifica Beauty. Caption reads: @pacificabeauty This vanilla has me [...].](https://images.od.modash.io/a42ba5ba14c3da7278600679f326643a94a94482)
![TikTok post by @__m00nbeam__ for Pacifica Beauty. Caption reads: [...] SO good. Thank you again @pacificabeauty....](https://images.od.modash.io/0b7b07c6d4abef7b7dccc5f3bfb1050c0f7650e9)
![TikTok post by @__m00nbeam__ for Pacifica Beauty. Caption reads: [...] know how much I LOVE @pacificabeauty Now....](https://images.od.modash.io/fd256cb000f8cfd17c5de1c17ac4f1d7a8b055c1)
talkintoya247 x Pacifica Beauty
![Instagram post by @talkintoya247 for Pacifica Beauty. Caption reads: [...] to add to your bag. @pacificabeauty (gifted)....](https://images.od.modash.io/4f7b24de2c4f1e999e5de09bcd8954fbfd9f4d2e)
![Instagram post by @talkintoya247 for Pacifica Beauty. Caption reads: [...] )*#colourpophalloween @pacificabeauty-....](https://images.od.modash.io/ea434ee1210d38b4977a3be284f4a505a49a2e51)
![Instagram post by @talkintoya247 for Pacifica Beauty. Caption reads: [...] take long to put on. @pacificabeauty....](https://images.od.modash.io/dc1bf43e3d0cf5ea5e6948e9c3ceffb2e4e6bcbe)
erin_micklow x Pacifica Beauty
![TikTok post by @erin_micklow for Pacifica Beauty. Caption reads: [...] Starrr @YB Cosmetics @pacificabeauty @Polite....](https://images.od.modash.io/d867980a4c1a941b7e878ab30bd6baee6022adc9)
![TikTok post by @erin_micklow for Pacifica Beauty. Caption reads: [...] TikTok shop! Fragrance: @pacificabeauty....](https://images.od.modash.io/edcfe8a0179da20bbc808f6a46ea9f6a0984ee6f)
![TikTok post by @erin_micklow for Pacifica Beauty. Caption reads: [...] BEAUTY @KVD Vegan Beauty @pacificabeauty @YB....](https://images.od.modash.io/18c1c3df11d7c1ba87318d787b1974fc89d9f3a1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pacifica Beauty had the most influencer activity. 67.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.5%)
- Canada (4.3%)
- Brazil (3.2%)
Pacifica Beauty's influencer activity by market
Here is another example of Pacifica Beauty collaborating with an influencer in United States.
nvcnicole x Pacifica Beauty
Pacifica Beauty's influencer activity vs. related brands
Pacifica Beauty competes with Pixi Beauty and Milani Cosmetics in accessible, mass-leaning beauty where influencer campaigns often center on affordable favorites, full-face routines, and retail-driven product discovery.
Total influencer content
Pacifica Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pixi Beauty leads with 14.9k sponsored posts, significantly outpacing Milani Cosmetics (6.4k posts) and Pacifica Beauty (3.2k posts). Across all three brands, the average volume is 8.2k posts, indicating mature, scaled influencer programs. Pixi Beauty has several times more total posts than Pacifica Beauty and Milani Cosmetics.
By social platform
Pacifica Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Pixi Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 7.7k, Milani Cosmetics at 1.5k, Pacifica Beauty at 920 posts. Milani Cosmetics's activity is particularly concentrated on TikTok. On Instagram, Pixi Beauty has several times more posts than Pacifica Beauty and Milani Cosmetics.
By geographical market
Pacifica Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Pacifica Beauty's top markets
Pixi Beauty has the highest estimated sponsored-post volume in United States (4.8k posts, 31.9%), India (1.8k posts, 11.9%), United Kingdom (1.5k posts, 10%), while Pacifica Beauty leads in Canada with 138 posts (4.3%). Looking at United States specifically, the split is Pixi Beauty at 4.8k posts (31.9%), Milani Cosmetics at 4.1k posts (64%), Pacifica Beauty at 2.2k posts (67.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Pixi Beauty's Influencer Marketing Strategy
- Milani Cosmetics's Influencer Marketing Strategy
- THATSSOFETCH.COM.AU's Influencer Marketing Strategy
- Monos's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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