Pacifica Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by Pacifica Beauty over the last 12 months.
This report breaks down where & how Pacifica Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pacifica Beauty, see here: Pacifica Beauty influencers.
Influencer activity throughout the year
Pacifica Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Pacifica Beauty's influencer activity by month
Number of sponsored posts
Pacifica Beauty's sponsored post volume peaks in March with 432 posts, 72% higher than the monthly average of 251. April recorded the lowest activity at 133 posts, 47% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pacifica Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (72.8%)
- Instagram: 789 posts (26.2%)
- YouTube: 29 posts (1%)
Pacifica Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pacifica Beauty.
Here are 3 examples of Pacifica Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
missynjohnson x Pacifica Beauty
![Instagram post by @missynjohnson for Pacifica Beauty. Caption reads: [...] the way my skin feels using these....](https://images.od.modash.io/799a2b6aba6677c912b8b4bfbad5bec7977f3ac4)
Influencer bio
stl ♡ bama alum contactkaitlynjohnson@gmail.com storefront, LTK, & socials ↓
Collaboration metrics
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bretmanrock x Pacifica Beauty
![TikTok post by @bretmanrock for Pacifica Beauty. Caption reads: [...] She knows me 💅🌈 #pacificapartner....](https://images.od.modash.io/ef51d9911f8f3efb01e66e82f5c089f987416c4f)
Influencer bio
legend 🧿 Host of @DaBaddest Radio 🐢
Collaboration metrics
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JacyandKacy x Pacifica Beauty
Influencer bio
We're sisters & best friends. Thank you to everyone who watches our videos and supports us. We are so happy to be sharing our journey with you! Love & Hugs! Contact: jacyandkacy@thesociablesociety.com Our Store: Shopseabeyond.com Here's our mailing address.... Jacy & Kacy 212 E Hillsboro Blvd #317 Deerfield Beach, FL 33441 Instagram http://instagram.com/itsjacylee http://instagram.com/itskacylee http://instagram.com/jacyandkacy http://instagram.com/seabeyondco Tiktok https://www.tiktok.com/@jacyxlee https://www.tiktok.com/@kacylee Twitter https://twitter.com/jacyandkacy Facebook https://www.facebook.com/jacyandkacy https://www.facebook.com/craftlifeusa Here's the link to the Craft Life channel.... https://www.youtube.com/user/liveacraftlife All of our videos have Copyrights © 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 Jacy and Kacy
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.1%
- Carousels: 3.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Pacifica Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Pacifica Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 61.4% of partnerships featuring creators averaging <1K views, Pacifica Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
miabgalvan x Pacifica Beauty
![TikTok post by @miabgalvan for Pacifica Beauty. Caption reads: [...] dead skin sitting underneath ❄️ The....](https://images.od.modash.io/df0ac74709fcf32b2fa9ad185292ae5cce38da30)
Influencer bio
✨ Olive-skin glam & glitter 💄 Pro MUA | Licensed Cosmetologist 🌾 Farm life, but sparkly 📍 Fresno • LA • SF | Ulta Beauty Collective ’25
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
exploringholistically x Pacifica Beauty
![TikTok post by @exploringholistically for Pacifica Beauty. Caption reads: [...] lip balm ( honey plum, pink) •....](https://images.od.modash.io/1206e36fa0616e87ece4984e06882027421900f3)
Influencer bio
📍 nj content creator 🫶🏻 sober ⸰ gluten free ⸰ dairy free 💌 exploringholistically@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Pacifica Beauty's repeat partnerships
Out of 1.8k unique influencers in our dataset, 91 of them (5%) posted content for Pacifica Beauty in 3 or more separate calendar months. The most consistent partner is @christinakayscheftic, who has collaborated across 8 months with 28 total posts.
Here are 3 examples of Pacifica Beauty's repeat influencer partnerships, with links to the sponsored content.
christinakayscheftic x Pacifica Beauty
![TikTok post by @christinakayscheftic for Pacifica Beauty. Caption reads: I love you @pacificabeauty ✨😘 [...].](https://images.od.modash.io/84b7eae8a0342410fa49cfc94217c4fb4d622106)
![TikTok post by @christinakayscheftic for Pacifica Beauty. Caption reads: [...] #christinakay #fyp @pacificabeauty @Peter....](https://images.od.modash.io/fa42dbcde92fb08080956e0a524d40a57078fcc2)
alis.appetitee x Pacifica Beauty
![TikTok post by @alis.appetitee for Pacifica Beauty. Caption reads: [...] Brown @Serves by L.A. @pacificabeauty @FLEO....](https://images.od.modash.io/7dd6ca823018f274ed4c58f8fa956a8e1450cea6)
![TikTok post by @alis.appetitee for Pacifica Beauty. Caption reads: @pacificabeauty has made my skin so glowy [...].](https://images.od.modash.io/a9aa87b9ebfa6bb80870fd5e3bff5625f631ea58)
![TikTok post by @alis.appetitee for Pacifica Beauty. Caption reads: [...] @Biore Skincare @Tree Hut @pacificabeauty....](https://images.od.modash.io/2c732862c5ea64635587151ee1acd62de44aee32)
__m00nbeam__ x Pacifica Beauty
![TikTok post by @__m00nbeam__ for Pacifica Beauty. Caption reads: @pacificabeauty This vanilla has me [...].](https://images.od.modash.io/a42ba5ba14c3da7278600679f326643a94a94482)
![TikTok post by @__m00nbeam__ for Pacifica Beauty. Caption reads: [...] SO good. Thank you again @pacificabeauty....](https://images.od.modash.io/0b7b07c6d4abef7b7dccc5f3bfb1050c0f7650e9)
![TikTok post by @__m00nbeam__ for Pacifica Beauty. Caption reads: [...] know how much I LOVE @pacificabeauty Now....](https://images.od.modash.io/fd256cb000f8cfd17c5de1c17ac4f1d7a8b055c1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Pacifica Beauty had the most influencer activity. 66.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.5%)
- Canada (5.1%)
- Brazil (3.5%)
Pacifica Beauty's influencer activity by market
Here is another example of Pacifica Beauty collaborating with an influencer in United States.
lyssielooloo x Pacifica Beauty
![TikTok post by @lyssielooloo for Pacifica Beauty. Caption reads: [...] my arms into a crevice buffet and....](https://images.od.modash.io/f4dcddf65677dfed2afd17c133abfe9474f5b6c5)
Pacifica Beauty's influencer activity vs. related brands
Pacifica overlaps strongly with Cocokind and Pixi Beauty in accessible skincare/beauty sold to a similar clean-leaning, ingredient-aware audience. All three rely on routine-based content and product education in influencer campaigns.
Total influencer content
Pacifica Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Pixi Beauty leads with 14.3k sponsored posts, significantly outpacing Cocokind (5.3k posts) and Pacifica Beauty (3k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. Pixi Beauty has multiple times more total posts than Pacifica Beauty and Cocokind.
By social platform
Pacifica Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Pixi Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 7.4k, Cocokind at 1.3k, Pacifica Beauty at 789 posts. Pacifica Beauty's activity is particularly concentrated on TikTok. On Instagram and TikTok, Pixi Beauty has multiple times more posts than Pacifica Beauty.
By geographical market
Pacifica Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Pacifica Beauty's top markets
Pixi Beauty has the highest estimated sponsored-post volume in United States (4.1k posts, 29%), India (2k posts, 14.3%), United Kingdom (1.3k posts, 9.3%), while Cocokind leads in Canada with 306 posts (5.8%). Looking at United States specifically, the split is Pixi Beauty at 4.1k posts (29%), Cocokind at 3.8k posts (71.9%), Pacifica Beauty at 2k posts (66.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Cocokind's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- THATSSOFETCH.COM.AU's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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