Pacifica Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Pacifica Beauty over the last 12 months.

This report breaks down where & how Pacifica Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pacifica Beauty, see here: Pacifica Beauty influencers.

Influencer activity throughout the year

Pacifica Beauty's sponsored post volume peaks in January with 170 posts, 59% higher than the monthly average of 107. September recorded the lowest activity at 54 posts, 50% below average.

July generated the most views at 16.5M, while October recorded the least at 655.4k. Across all tracked posts in the 12-month window, average views per post were 79.7k. Interestingly, the highest-view month (July) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @444bnkroll, generated 11.3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pacifica Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 982 posts (73.8%)
• Instagram: 335 posts (25.2%)
• YouTube: 13 posts (1%)

TikTok influencer marketing is a clear focus for Pacifica Beauty.

Here are 3 examples of Pacifica Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

leahkateb x Pacifica Beauty

leahkateb

@leahkateb

18 Feb, 25

1.3M

[...] it is effective? Yes, please! 💜🐌 @pacificabeauty #pacificapartner

Influencer bio

re-founder + chief creative officer @skylar☁️ྀི

Collaboration metrics

Post views 1.3M

Post EMV $39.6k

More influencer data

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444bnkroll x Pacifica Beauty

444bnkroll

@444bnkroll

01 Jul, 25

11.3M

117.5k

little post pilates reset ✨ ft. @pacificabeauty’s glow baby booster serum [...]

Influencer bio

25 | philly + nyc ✉️ nicole@fromatoztalent.com sub to my yt ♡

Collaboration metrics

Post views 11.3M

Post EMV $231.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BaileySarian x Pacifica Beauty

BaileySarian

@BaileySarian

17 Dec, 25

106.7k

5.5k

My winter skin secret = Glow Baby Brightening Peel Pads & Glow Baby Booster Serum duo from @PacificaChannel. On repeat all season, get it @UltaBeauty This sells out quickly! Available on Amazon as well! #Pacificapartner

Influencer bio

Hi my name is Bailey Sarian and I am here to talk about History, True Crime & Makeup. Yes its an odd combination, but I am a curious cat myself and love learning. Im here to share stories, gain knowledge, enjoy makeup, and tell stories. Hope you have a good day and make good choices xo ☆ M Y S O C i A L S H E R E : https://linktr.ee/baileysarian ♡

Collaboration metrics

Post views 106.7k

Post EMV $3.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 69.7% of partnerships featuring creators averaging <1K views, Pacifica Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):

yaknowme_hitomi222 x Pacifica Beauty

yaknowme_hitomi222

@yaknowme_hitomi222

14 Feb, 25

2.2M

4k

@pacificabeauty hydrodew slime keeping me glowy and [...]

Influencer bio

Forest nymph 🐉 Hatha Yogi IG: yaknowme_hitomi

Collaboration metrics

Post views 2.2M

Post EMV $44.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (6.4k avg views/post):

angeline.eeya x Pacifica Beauty

angeline.eeya

@angeline.eeya

01 May, 25

9.7k

328

[...] , starting with Glowy Skin with @pacificabeauty Glow Baby Booster Serum 🤍 [...]

Influencer bio

Chicago 🤍🇨🇲 lifestyle | wellness | beauty inquiries: angelineeeya@dulcedo.com

Collaboration metrics

Post views 9.7k

Post EMV $211

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pacifica Beauty's repeat partnerships

justina.phom x Pacifica Beauty

justina.phom

@justina.phom

26 Feb, 25

7.1k

72

[...] but make it cute 🤩💜 @pacificabeauty #ttshopfinds [...]

justina.phom

@justina.phom

23 Sep, 25

2k

287

[...] grateful 🫶🏼 @Tatcha US @pacificabeauty @MIXIK SKIN @Armani beauty [...]

justina.phom

@justina.phom

18 Jul, 25

1.2k

173

[...] for me 🫶🏼 @Beekman 1802 @pacificabeauty @Armani beauty [...]

maya.craven x Pacifica Beauty

maya.craven

@maya.craven

10 Nov, 25

1.4k

19

[...] #minivlog #fy @CeraVe @pacificabeauty @Crest @AquaphorUS

maya.craven

@maya.craven

28 Oct, 25

854

50

[...] @NESCAFÉ USA @Torani @pacificabeauty @CeraVe

maya.craven

@maya.craven

24 Jul, 25

741

22

[...] @CeraVe @Nike @ehplabs @pacificabeauty

conniekiatipis_2 x Pacifica Beauty

conniekiatipis_2

@conniekiatipis_2

02 Feb, 26

271

#gifted ✨Pacifica Beauty ✨Hydrating Body Mist in [...]

conniekiatipis_2

@conniekiatipis_2

15 Dec, 25

252

[...] Now available @walmart @pacificabeauty Thank you! natural [...]

conniekiatipis_2

@conniekiatipis_2

10 Oct, 25

225

[...] 🌱New hair products by Pacifica Beauty ✨Rosemary Mint Scalp [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.5%)
• Canada (5%)
• Brazil (3.8%)

Here is another example of Pacifica Beauty collaborating with an influencer in United States.

lyssielooloo x Pacifica Beauty

lyssielooloo

@lyssielooloo

06 May, 25

5.4M

350.3k

[...] braids, a cat in a dress, and @pacificabeauty to romanticize your life 🌟 [...]

Pacifica Beauty's influencer activity vs. related brands

Pacifica Beauty is a mass-accessible beauty brand that competes on trend-led product drops and social-first storytelling. Milani Cosmetics and e.l.f. Cosmetics target similar audiences and are strong comparators for influencer seeding and tutorial-driven demand.

Total influencer content

e.l.f. Cosmetics leads with 13.6k sponsored posts, significantly outpacing Pacifica Beauty (1.3k posts) and Milani Cosmetics (314 posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. e.l.f. Cosmetics has several times more total posts than Pacifica Beauty and Milani Cosmetics.

By social platform

Among these brands, e.l.f. Cosmetics leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with e.l.f. Cosmetics at 12.2k, Pacifica Beauty at 982, Milani Cosmetics at 0 posts. Pacifica Beauty's activity is particularly concentrated on TikTok. On TikTok, e.l.f. Cosmetics has many times more posts than Pacifica Beauty, while Milani Cosmetics has none.

By geographical market

e.l.f. Cosmetics has the highest estimated sponsored-post volume in United States (7.7k posts, 56.5%), India (1.2k posts, 8.9%), United Kingdom (802 posts, 5.9%), while Pacifica Beauty leads in Canada with 67 posts (5%). Looking at United States specifically, the split is e.l.f. Cosmetics at 7.7k posts (56.5%), Pacifica Beauty at 871 posts (65.5%), Milani Cosmetics at 202 posts (64.2%).