We analyzed 3.1k pieces of influencer content sponsored by Pacifica Beauty over the last 12 months.
This report breaks down where & how Pacifica Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Pacifica Beauty, see here: Pacifica Beauty influencers.
Pacifica Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Pacifica Beauty's influencer output appears relatively consistent throughout the year, averaging about 257 sponsored posts per month. January recorded the highest volume at 359 posts (40% above average), while August was the quietest at 158 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pacifica Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Pacifica Beauty.
Here are 3 examples of Pacifica Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Transman, twin AND teen dad trust me, my kids will change the 🌎 jessesulli@palettemgmt.com
Collaboration metrics
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Influencer bio
Insta: @lyssielooloo lyssielooloo@underscoretalent.com
Collaboration metrics
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Influencer bio
⋆｡⋆୨୧˚ Chinese mother of four cats ˚୨୧⋆｡˚ ⟢ listen to my podcast: https://linktr.ee/t4tpodcast ⟢ weekly livestreams: https://www.twitch.tv/freddiechen ⟢ links to products I mention: https://linktr.ee/freddiechen/shop ⟢ jewelry links: https://shopmy.us/shop/collections/724970 ⋆｡⋆୨୧˚ SEND ME MAIL ˚୨୧⋆｡˚ 11301 W. Olympic Blvd STE 121 Box # 538 Los Angeles, CA 90064 ✧･ BUSINESS EMAIL ･✧ ⊳ freddie@dead.center
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Pacifica Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 59.9% of partnerships featuring creators averaging <1K views, Pacifica Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
Influencer bio
all things girly 🎀 second page: @selfcaremindy 🫧 email: tamara@smallscreenmarketing.com ⇣ ALL LINKS HERE ⇣
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
🇧🇩🇬🇧 Arizona State collabs.samahchoudhury@gmail.com
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 93 of them (5%) posted content for Pacifica Beauty in 3 or more separate calendar months. The most consistent partner is @christinakayscheftic, who has collaborated across 9 months with 35 total posts.
Here are 3 examples of Pacifica Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Pacifica Beauty had the most influencer activity. 68.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Pacifica Beauty collaborating with an influencer in United States.
Pacifica Beauty competes in accessible beauty across makeup and personal care, similar to COVERGIRL and Milani Cosmetics. They target overlapping drugstore-to-mass audiences influenced by swatches, routines, and budget-friendly product comparisons.
Total sponsored posts tracked (last 12 months)
COVERGIRL leads with 8.7k sponsored posts, marginally ahead of Milani Cosmetics (7.9k posts) and Pacifica Beauty (3.1k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, COVERGIRL leads on Instagram and YouTube and Milani Cosmetics leads on TikTok. The gap is most notable on Instagram, with COVERGIRL at 3.1k, Milani Cosmetics at 2.1k, Pacifica Beauty at 869 posts. Pacifica Beauty's activity is particularly concentrated on TikTok. On YouTube, Pacifica Beauty has fewer posts than both COVERGIRL and Milani Cosmetics.
Estimated sponsored posts in Pacifica Beauty's top markets
COVERGIRL has the highest estimated sponsored-post volume in United States (5.8k posts, 65.9%), Canada (367 posts, 4.2%), suggesting a North America focus, while Milani Cosmetics has the highest estimated sponsored-post volume in India (739 posts, 9.3%), United Kingdom (461 posts, 5.8%). Looking at United States specifically, the split is COVERGIRL at 5.8k posts (65.9%), Milani Cosmetics at 4.8k posts (60.2%), Pacifica Beauty at 2.1k posts (68.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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