Pacifica Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by Pacifica Beauty over the last 12 months.

This report breaks down where & how Pacifica Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pacifica Beauty, see here: Pacifica Beauty influencers.

Influencer activity throughout the year

Pacifica Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pacifica Beauty's influencer activity appears to have tapered over the year, from 343 posts in January down to 271 in December. March was the busiest month at 461 posts, 72% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pacifica Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 2.1k posts (64.1%)
• Instagram: 1.0k posts (31.7%)
• YouTube: 136 posts (4.2%)

TikTok influencer marketing is a clear focus for Pacifica Beauty.

Here are 3 examples of Pacifica Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

garbo.zhu x Pacifica Beauty

garbo.zhu

@garbo.zhu

12 Mar, 26

494.4K

12.3K

[...] under $15 and honestly obsessed ✨ @pacificabeauty @walmart #pacificapartner

Influencer bio

hot pottery mom garbo@evmglobal.co @tinkiu.official

Collaboration metrics

Post views494.4k

Post EMV $16.1k

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bretmanrock x Pacifica Beauty

bretmanrock

@bretmanrock

15 Mar, 26

21.1M

86.5K

[...] She knows me 💅🌈 #pacificapartner @pacificabeauty @Walmart

Influencer bio

legend 🧿 Host of @DaBaddest Radio 🐢

Collaboration metrics

Post views21.1M

Post EMV $426.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JacyandKacy x Pacifica Beauty

JacyandKacy

@JacyandKacy

03 Apr, 26

856.3K

14K

Always keeping our essentials with us, especially our @PacificaChannel perfumes which are now available at @Walmart !🌸✨ #pacificapartner

Influencer bio

We're sisters & best friends. Thank you to everyone who watches our videos and supports us. We are so happy to be sharing our journey with you! Love & Hugs! Contact: jacyandkacy@thesociablesociety.com Our Store: Shopseabeyond.com Here's our mailing address.... Jacy & Kacy 212 E Hillsboro Blvd #317 Deerfield Beach, FL 33441 Instagram http://instagram.com/itsjacylee http://instagram.com/itskacylee http://instagram.com/jacyandkacy http://instagram.com/seabeyondco Tiktok https://www.tiktok.com/@jacyxlee https://www.tiktok.com/@kacylee Twitter https://twitter.com/jacyandkacy Facebook https://www.facebook.com/jacyandkacy https://www.facebook.com/craftlifeusa Here's the link to the Craft Life channel.... https://www.youtube.com/user/liveacraftlife All of our videos have Copyrights © 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 Jacy and Kacy

Collaboration metrics

Post views856.3k

Post EMV $27.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 62.6% of partnerships featuring creators averaging <1K views, Pacifica Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

lisi.shops x Pacifica Beauty

lisi.shops

@lisi.shops

13 Jul, 26

2M

53.4K

[...] Acid Spray 🙌🏼🙌🏼🙌🏼 #pacifica #pacificabeauty #dayinmylife #dayinthelife

Influencer bio

founder of @BunandCovy all links on lisishops.com 🫶🏼🫶🏼🫶🏼 💌: collab@lisishops.com

Collaboration metrics

Post views2.0M

Post EMV $42.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

azul.river x Pacifica Beauty

azul.river

@azul.river

22 Feb, 26

37.3K

373

[...] and hydrating! I’m obsessed ✨ @pacificabeauty @Ulta Beauty #pacificabeauty #ulta [...]

Influencer bio

Collaboration metrics

Post views37.3k

Post EMV $764

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pacifica Beauty's repeat partnerships

talkintoya247 x Pacifica Beauty

talkintoya247

@talkintoya247

12 Sep, 26

1.5K

177

[...] stain (rich peach)* @pacificabeauty- jasmine milk glazing [...]

talkintoya247

@talkintoya247

08 Jun, 26

1.1K

441

[...] to add to your bag. @pacificabeauty (gifted) This cocoa scent [...]

talkintoya247

@talkintoya247

29 Oct, 25

980

332

[...] )*#colourpophalloween @pacificabeauty- eyeliner (mint) [...]

__m00nbeam__ x Pacifica Beauty

__m00nbeam__

@__m00nbeam__

29 Aug, 26

517

4

Las Vegas Perfume Line Up @Pacifica @Vacation Inc. #vacation #lasvegas #perfume

__m00nbeam__

@__m00nbeam__

15 Oct, 25

461

7

@pacificabeauty This vanilla has me [...]

__m00nbeam__

@__m00nbeam__

15 Jan, 26

428

18

[...] SO good. Thank you again @pacificabeauty #pacifica #perfume #pnw [...]

loricichanowicz x Pacifica Beauty

loricichanowicz

@loricichanowicz

27 Dec, 25

3.7K

249

[...] #spotlightfinds #pacificabeauty #travelessentials [...]

loricichanowicz

@loricichanowicz

11 Jan, 26

3.6K

226

[...] #GlowRoutine #SkincareTok #PacificaBeauty @pacificabeauty

loricichanowicz

@loricichanowicz

12 Apr, 26

3K

15

[...] #detangler #hairroutine #pacificabeauty @Pacifica

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7%)
• Canada (5.3%)
• India (3.3%)

Here is another example of Pacifica Beauty collaborating with an influencer in United States.

baileysarian x Pacifica Beauty

baileysarian

@baileysarian

17 Dec, 25

15.3M

99.6K

[...] + Glow Baby Booster Serum duo from @pacificabeauty . Bright, hydrated, and radiant even [...]

Pacifica Beauty's influencer activity vs. related brands

Pacifica Beauty’s accessible, trend-driven beauty assortment competes well with Cocokind’s clean skincare focus and Pixi Beauty’s mass-prestige staples, all relying on high-volume influencer seeding and tutorials.

Total influencer content

Pixi Beauty leads with 15.6K sponsored posts, significantly outpacing Cocokind (6.2K posts) and Pacifica Beauty (3.2K posts). Across all three brands, the average volume is 8.3K posts, indicating mature, scaled influencer programs. Pixi Beauty has multiple times more total posts than Pacifica Beauty and Cocokind.

By social platform

Among these brands, Pixi Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 8.6K, Cocokind at 1.6K, Pacifica Beauty at 1K posts. Cocokind's activity is particularly concentrated on TikTok. On Instagram, Pixi Beauty has multiple times more posts than Pacifica Beauty and Cocokind.

By geographical market

Pixi Beauty has the highest estimated sponsored-post volume in United States (4.7K posts, 30.3%), India (1.7K posts, 10.9%), United Kingdom (1.4K posts, 9.2%), while Cocokind leads in Canada with 295 posts (4.8%). Looking at United States specifically, the split is Pixi Beauty at 4.7K posts (30.3%), Cocokind at 4.5K posts (73.4%), Pacifica Beauty at 2.2K posts (69.1%).