Pacifica Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by Pacifica Beauty over the last 12 months.

This report breaks down where & how Pacifica Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Pacifica Beauty, see here: Pacifica Beauty influencers.

Influencer activity throughout the year

Pacifica Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Pacifica Beauty's influencer activity appears to have tapered over the year, from 341 posts in January down to 271 in December. March was the busiest month at 456 posts, 74% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Pacifica Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 2.1k posts (67.4%)
• Instagram: 962 posts (30.5%)
• YouTube: 67 posts (2.1%)

TikTok influencer marketing is a clear focus for Pacifica Beauty.

Here are 3 examples of Pacifica Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

garbo.zhu x Pacifica Beauty

garbo.zhu

@garbo.zhu

12 Mar, 26

494.4k

12.3k

[...] under $15 and honestly obsessed ✨ @pacificabeauty @walmart #pacificapartner

Influencer bio

hot pottery mom garbo@evmglobal.co @tinkiu.official

Collaboration metrics

Post views494.4k

Post EMV $16.1k

More influencer data

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bretmanrock x Pacifica Beauty

bretmanrock

@bretmanrock

15 Mar, 26

21M

84.6k

[...] She knows me 💅🌈 #pacificapartner @pacificabeauty @Walmart

Influencer bio

legend 🧿 Host of @DaBaddest Radio 🐢

Collaboration metrics

Post views21.0M

Post EMV $424.2k

More influencer data

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JacyandKacy x Pacifica Beauty

JacyandKacy

@JacyandKacy

03 Apr, 26

837.2k

13k

Always keeping our essentials with us, especially our @PacificaChannel perfumes which are now available at @Walmart !🌸✨ #pacificapartner

Influencer bio

We're sisters & best friends. Thank you to everyone who watches our videos and supports us. We are so happy to be sharing our journey with you! Love & Hugs! Contact: jacyandkacy@thesociablesociety.com Our Store: Shopseabeyond.com Here's our mailing address.... Jacy & Kacy 212 E Hillsboro Blvd #317 Deerfield Beach, FL 33441 Instagram http://instagram.com/itsjacylee http://instagram.com/itskacylee http://instagram.com/jacyandkacy http://instagram.com/seabeyondco Tiktok https://www.tiktok.com/@jacyxlee https://www.tiktok.com/@kacylee Twitter https://twitter.com/jacyandkacy Facebook https://www.facebook.com/jacyandkacy https://www.facebook.com/craftlifeusa Here's the link to the Craft Life channel.... https://www.youtube.com/user/liveacraftlife All of our videos have Copyrights © 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024 Jacy and Kacy

Collaboration metrics

Post views837.2k

Post EMV $26.4k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 61.4% of partnerships featuring creators averaging <1K views, Pacifica Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.0M avg views/post):

arriiiixo x Pacifica Beauty

arriiiixo

@arriiiixo

03 Nov, 25

1.4M

52.8k

[...] goes from dry to glowy with @pacificabeauty ✨✨✨#PacificaPartner

Influencer bio

25 | SD/LA ✉️arriellasimons@dulcedo.com

Collaboration metrics

Post views1.4M

Post EMV $30.6k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

azul.river x Pacifica Beauty

azul.river

@azul.river

22 Feb, 26

37.3k

373

[...] and hydrating! I’m obsessed ✨ @pacificabeauty @Ulta Beauty #pacificabeauty #ulta [...]

Influencer bio

Collaboration metrics

Post views37.3k

Post EMV $765

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Pacifica Beauty's repeat partnerships

__m00nbeam__ x Pacifica Beauty

__m00nbeam__

@__m00nbeam__

15 Oct, 25

461

7

@pacificabeauty This vanilla has me [...]

__m00nbeam__

@__m00nbeam__

15 Jan, 26

428

18

[...] SO good. Thank you again @pacificabeauty #pacifica #perfume #pnw [...]

__m00nbeam__

@__m00nbeam__

08 Feb, 26

255

9

[...] know how much I LOVE @pacificabeauty Now they have a bundle of [...]

talkintoya247 x Pacifica Beauty

talkintoya247

@talkintoya247

29 Oct, 25

980

332

[...] )*#colourpophalloween @pacificabeauty- eyeliner (mint) [...]

talkintoya247

@talkintoya247

02 Feb, 26

748

342

[...] see me put them to use! @pacificabeauty (gifted) This is my first [...]

talkintoya247

@talkintoya247

24 May, 26

587

298

[...] products and body washes @pacificabeauty (gifted) I have been [...]

erin_micklow x Pacifica Beauty

erin_micklow

@erin_micklow

26 Oct, 25

4.2k

45

[...] Starrr @YB Cosmetics @pacificabeauty @Polite Society Beauty [...]

erin_micklow

@erin_micklow

14 Dec, 25

1.6k

19

[...] TikTok shop! Fragrance: @pacificabeauty #fashion [...]

erin_micklow

@erin_micklow

16 Nov, 25

1.4k

18

[...] BEAUTY @KVD Vegan Beauty @pacificabeauty @YB Cosmetics @Polite [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.4%)
• Canada (4.8%)
• Brazil (4.5%)

Here is another example of Pacifica Beauty collaborating with an influencer in United States.

baileysarian x Pacifica Beauty

baileysarian

@baileysarian

17 Dec, 25

15.3M

99.4k

[...] + Glow Baby Booster Serum duo from @pacificabeauty . Bright, hydrated, and radiant even [...]

Pacifica Beauty's influencer activity vs. related brands

Pacifica Beauty overlaps with Covergirl and Milani in accessible beauty (makeup and everyday staples) and competes for the same mass-market creator ecosystem that drives discovery at scale.

Total influencer content

COVERGIRL leads with 15.2k sponsored posts, significantly outpacing Milani Cosmetics (6.5k posts) and Pacifica Beauty (3.2k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. COVERGIRL has several times more total posts than Pacifica Beauty and Milani Cosmetics.

By social platform

Among these brands, COVERGIRL leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COVERGIRL at 12k, Milani Cosmetics at 4.8k, Pacifica Beauty at 2.1k posts. COVERGIRL's activity is particularly concentrated on TikTok. On TikTok, COVERGIRL has several times more posts than Pacifica Beauty and Milani Cosmetics.

By geographical market

COVERGIRL has the highest estimated sponsored-post volume in United States (10k posts, 68.3%), Canada (546 posts, 3.6%), suggesting a North America focus, while Milani Cosmetics has the highest estimated sponsored-post volume in India (511 posts, 7.9%), United Kingdom (337 posts, 5.2%). Looking at United States specifically, the split is COVERGIRL at 10k posts (68.3%), Milani Cosmetics at 4.1k posts (63.8%), Pacifica Beauty at 2.1k posts (68.1%).