We analyzed 6.4k pieces of influencer content sponsored by HOVERAir over the last 12 months.
This report breaks down where & how HOVERAir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HOVERAir, see here: HOVERAir influencers.
HOVERAir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
HOVERAir's influencer output appears relatively consistent throughout the year, averaging about 533 sponsored posts per month. December recorded the highest volume at 783 posts (47% above average), while June was the quietest at 325 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HOVERAir's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for HOVERAir.
Here are 3 examples of HOVERAir's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
No label, just me ⚓️ **No AI used in my work** “OVER IT” out now 🎧
Collaboration metrics
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Influencer bio
Horror Just Got Funny! 😂 ✉️ agentoflaughter@gmail.com Cuktech CP25 Powerbank ⬇️
Collaboration metrics
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Influencer bio
Discovering the coolest things 🌍‼️ Business 📧: kylekruegerbiz@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers HOVERAir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 43.3% of partnerships featuring creators averaging 10K-50K views, HOVERAir's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
Influencer bio
nature mogging psalm 19:1 partnerships@groupmega.net
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
📍神戸|東京カメラ部10選2021 ✈️ 飛行機と夜景と炎が好き 📸フォトコン審査員 #カメラと旅する神戸 📸フォトツアー講師 📸イベント / 宣材 / 企画撮影 👩✈️二等無人航空機操縦士(目視外・夜間◎) 📩 お仕事のご相談はDMへ (美容関係はお受けできません)
Collaboration metrics
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Out of 3k unique influencers in our dataset, 305 of them (10%) posted content for HOVERAir in 3 or more separate calendar months. The most consistent partner is @anita_gonzale.z, who has collaborated across 12 months with 17 total posts.
Here are 3 examples of HOVERAir's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where HOVERAir had the most influencer activity. 26.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of HOVERAir collaborating with an influencer in United States.
HOVERAir targets tech and content-creation enthusiasts similarly to Polaroid’s creator-friendly imaging products and COROS’s performance-tech audience, making them practical peers for influencer-led demo and lifestyle adoption.
Total sponsored posts tracked (last 12 months)
HOVERAir leads with 6.4k sponsored posts, marginally ahead of COROS (5.7k posts) and Polaroid (796 posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. HOVERAir and COROS have far more total posts than Polaroid.
Sponsored posts by platform
HOVERAir leads on TikTok and YouTube, while COROS leads on Instagram. The gap is most notable on TikTok, with HOVERAir at 1.9k, COROS at 266, Polaroid at 241 posts. COROS's activity is particularly concentrated on Instagram. On Instagram, TikTok, and YouTube, HOVERAir and COROS have far more posts than Polaroid.
Estimated sponsored posts in HOVERAir's top markets
COROS has the highest estimated sponsored-post volume in United States (1.7k posts, 30.3%), United Kingdom (743 posts, 13%), France (497 posts, 8.7%), suggesting a Europe focus, while HOVERAir leads in Japan with 954 posts (14.9%). Looking at United States specifically, the split is COROS at 1.7k posts (30.3%), HOVERAir at 1.7k posts (26.3%), Polaroid at 341 posts (42.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.