HOVERAir Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.5k pieces of influencer content sponsored by HOVERAir over the last 12 months.

This report breaks down where & how HOVERAir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with HOVERAir, see here: HOVERAir influencers.

Influencer activity throughout the year

HOVERAir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

HOVERAir's sponsored post volume appears to trend upward over the 12-month period, rising from 279 posts in January to 385 in December. The peak month, August, reached 454 posts, 56% higher than the monthly average of 291.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HOVERAir's sponsored influencer collaborations break down by social platform:

• TikTok: 1.9k posts (53.7%)
• Instagram: 879 posts (25%)
• YouTube: 752 posts (21.4%)

TikTok influencer marketing is a clear focus for HOVERAir.

Here are 3 examples of HOVERAir's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

atejee_ x HOVERAir

atejee_

@atejee_

01 Jul, 26

840.5k

21.4k

[...] 100% waterproof self-flying camera. By @hoverair_global 🌅❤️‍🔥 #HOVERAir #HOVERAirAQUA [...]

Influencer bio

📍Mallorca | Ibiza Cinematic Filmmaker & Jetski Tours 📩 Contact: infoateje@gmail.com • Co-Founder @devenum_

Collaboration metrics

Post views840.5k

Post EMV $27.4k

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agentoflaughter x HOVERAir

agentoflaughter

@agentoflaughter

05 Feb, 26

7.2M

673.8k

the gift 😂🔥 #viral #hoverair #hoverairx1promax @HOVERAir Official [...]

Influencer bio

Horror Just Got Funny! 😂 ✉️ agentoflaughter@gmail.com Pre-Save Symphonic One 👇🏻

Collaboration metrics

Post views7.2M

Post EMV $177.9k

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ZoefontheMove x HOVERAir

ZoefontheMove

@ZoefontheMove

17 Jul, 26

8.1M

214.4k

🔥 ALL MY GEAR + MEDIA KIT 👇 ⬇️ PRESS / MEDIA KIT AUXBEAM LIGHTING 💡 €15 OFF | ZFM15 | FLOODLIGHTS → 💡 €15 OFF | ZFM15 | LED BAR → WATTCYCLE BATTERIES ⚡6% OFF | ZOEF → FLEXTAIL GEAR 🔦 HEADLIGHT | -15% | ZOEF15 → 💡 LANTERN | -15% | ZOEF15 → 🚿 SHOWER | -20% | ZOEF20 → 🛏️ MATTRESS | -15 | ZOEF15 → 💨 PUMP | -15% | ZOEF15 → 👜 VACUUM BAGS | -15% | ZOEF15 → ⚡ POWERBANK | -15% | ZOEF15 → 🚁 DRONE | -€15 | HOVER15 CYCPLUS TIRE AIR PUMP AL7 💨 5% OFF | ZOEF → FARAD ROOFBARS 🧳 5% OFF | ZOEF10 → FOSSIBOT POWERSTATION ⚡YTZOEF18 — F1800: €10 OFF ⚡YTZOEF24 — F2400: €20 OFF ⚡YTZOEF36 — F3600 Pro: €30 OFF ⚡YTZOEF58 — FAC580: €20 OFF ANDROID AUTO - UPYOURCARPLAY 🚗 WEBASTO HEATER 🔥 WEBASTO HEATER INSTALLATION: 🔥 • WEBASTO HEATER INSTALLATION FOR SIBERIA 📢 EPIDEMIC SOUND BUY A COFFEE FOR ZOEF ☕ BECOME A CHANNEL MEMBER 🎯 CHAPTERS 0:00 Intro 1:10 Day 22 - Feeding a wolf (NOT A DOG!) 1:48 It's never -64°C in Yakutsk (debunking) 2:51 Halo around the sun! 4:00 No petrol at the fuel station 5:55 -50°C and the clutch oil becomes frozen 8:25 Gearbox oil becomes frozen too 9:08 -45°C is the limit of the car's display 10:18 Cooking inside my tiny car at -50°C 11:52 Alone on a parking at Christmas at -51°C 12:38 How I slept in the car at -51°C 13:12 Checking the oil before starting the car 14:25 Day 23 - Trying to drive in -51°C (square wheels!) 16:34 Fuel consumption in -51°C 18:59 Emergency braking for a sagging road 19:10 The gearbox is protesting in -51°C 20:28 Stranded truck with locked brakes 21:09 Lena river crossing explained 21:38 Refueling and meeting locals in -51°C 23:34 Frozen Lena River crossing by car 25:27 ARRIVING IN YAKUTSK! 26:27 Finding things here is hard... 28:27 Drifting cars around my bed 29:03 Day 24 - Preparing for my 1st day in Yakutsk 29:55 Meeting a local! 30:37 Trying to find a shower (military sent me away) 31:53 Buying winter clothes in Yakutsk 33:02 I need to hurry and go inside! 35:09 Almost accident on crosswalk 35:48 Tested my new winter outfit! 36:42 Meeting Anton, fellow traveler! 37:04 Coldest market in the world -45°C 38:46 Meeting Yakutian people! 40:48 Day 25 - Preparing for my 2nd day in Yakutsk 41:18 Again no petrol at the fuel station 43:26 Yakutian people insulate my car! 44:46 How Yakutian people protect their cars against -50°C 47:41 Car crash in Yakutsk 47:53 Dinner with a stranger from Yakutsk! 50:18 In the next video #roadtrip #solotravel #yakutsk

Influencer bio

ZOEF ON THE MOVE blends real road-trip documentaries with hands-on how-tos for micro-campers. I build and test everything on a VW Up and take it to extremes: North Cape, Dolomites and Siberia (Yakutsk, down to −51°C). Expect 4K/60fps adventure videos, clear tutorials (insulation, power, cold-weather strategy) and honest sponsor installs with real-world results. Transparent about partnerships; discount codes live under each video. Subscribe if you want adventure + practical engineering to go farther in a tiny camper.

Collaboration metrics

Post views8.1M

Post EMV $265.0k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

HOVERAir's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (842.6k avg views/post):

lukemizeltiktok x HOVERAir

lukemizeltiktok

@lukemizeltiktok

21 Jul, 26

18.2k

197

@HOVERAir Official and I make quite the team - [...]

Influencer bio

Bound by the One who saves Pro Parkour Athlete | @Team USA YouTuber (2.3M+)

Collaboration metrics

Post views18.2k

Post EMV $374

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

caro_manning x HOVERAir

caro_manning

@caro_manning

22 Jul, 26

18.2k

136

every runner needs a @HOVERAir Official drone to capture the best [...]

Influencer bio

beauty + running // atlanta, ga RUNNA CODE: CAROLINE2 next: @Chicago Marathon & Marine Corps Marathon 💌 caromanning@iampactmgmt.com

Collaboration metrics

Post views18.2k

Post EMV $371

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HOVERAir's repeat partnerships

anita_gonzale.z x HOVERAir

anita_gonzale.z

@anita_gonzale.z

16 Jun, 26

30.3k

878

[...] todo. Me encanta el HoverAir x1 Pro Max porque como ves es [...]

anita_gonzale.z

@anita_gonzale.z

07 Nov, 25

6.6k

439

[...] en todo que hago 🛸 🥰 Ahora HOVERAir en el black f. está hasta un [...]

anita_gonzale.z

@anita_gonzale.z

14 Oct, 25

5.3k

283

[...] y está en Lanzarote 🏝️ 🌋 @HOVERAir Official #hoverairpromax

diamondsnatched x HOVERAir

diamondsnatch23

@diamondsnatch23

01 Oct, 25

311.1k

5k

@HOVERAir Official #hoverairx1 [...]

diamondsnatch23

@diamondsnatch23

13 Jan, 26

28k

217

@HOVERAir Official #hoverairx1promax [...]

diamondsnatch23

@diamondsnatch23

16 Dec, 25

27.2k

149

@HOVERAir Official #drone #minidrone [...]

europajaro x HOVERAir

europajaro

@europajaro

10 Jul, 26

353.7k

9k

[...] summer with our little buddy, HOVERAir🤭✈️ @HOVERAir Official . [...]

europajaro

@europajaro

21 Jul, 26

201.9k

8.8k

[...] it’s time to get yourself a HOVERAir! @HOVERAir Official will have [...]

europajaro

@europajaro

17 May, 26

142.9k

2.4k

[...] couple shots? this time the HOVERAir X1 Pro Max from @HOVERAir [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (12.3%)
• Germany (6.9%)
• Italy (6.9%)

Here is another example of HOVERAir collaborating with an influencer in United States.

citizen_theartist x HOVERAir

citizen_theartist

@citizen_theartist

01 Apr, 26

6.4M

474.7k

Filmed using the orbit feature on the HOVERAir X1 PROMAX by @HOVERAir Official #ad [...]

HOVERAir's influencer activity vs. related brands

PGYTECH and Ulanzi are strong competitors to HOVERAir because they target the same creator/drone-adjacent audience with camera and filming accessories. Their products are frequently bundled into similar workflows (travel filming, action content, mobile production), making them realistic alternatives shoppers consider.

Total influencer content

Ulanzi leads with 4k sponsored posts, marginally ahead of HOVERAir (3.5k posts) and PGYTECH (2.7k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, PGYTECH leads on Instagram and Ulanzi leads on TikTok and YouTube. The gap is most notable on Instagram, with PGYTECH at 1.7k, Ulanzi at 1.1k, HOVERAir at 879 posts. On YouTube, HOVERAir and Ulanzi have several times more posts than PGYTECH.

By geographical market

HOVERAir has the highest estimated sponsored-post volume in United States (992 posts, 28.2%), Japan (433 posts, 12.3%), Germany (243 posts, 6.9%), while Ulanzi leads in Brazil with 305 posts (7.7%), while PGYTECH has the highest estimated sponsored-post volume in Indonesia (243 posts, 8.9%), India (238 posts, 8.7%), suggesting a Asia focus. Looking at United States specifically, the split is HOVERAir at 992 posts (28.2%), Ulanzi at 769 posts (19.4%), PGYTECH at 640 posts (23.4%). HOVERAir's strength in United States, Japan, and Germany may indicate a home-market focus, while Ulanzi shows broader regional investment.