HOVERAir Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by HOVERAir over the last 12 months.
This report breaks down where & how HOVERAir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HOVERAir, see here: HOVERAir influencers.
Influencer activity throughout the year
HOVERAir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
HOVERAir's influencer activity by month
Number of sponsored posts
HOVERAir's sponsored post volume peaks in June with 512 posts, 92% higher than the monthly average of 267. August recorded the lowest activity at 148 posts, 45% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HOVERAir's sponsored influencer collaborations break down by social platform:
- TikTok: 1.9k posts (59.6%)
- Instagram: 737 posts (22.9%)
- YouTube: 566 posts (17.6%)
HOVERAir's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for HOVERAir.
Here are 3 examples of HOVERAir's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alina_shalin x HOVERAir
Influencer bio
𝓣𝓻𝓪𝓿𝓮𝓵𝓵𝓸𝓿𝓮𝓻 𝔀𝓲𝓽𝓱 𝓪𝓷 𝓞𝓬𝓮𝓪𝓷𝓼𝓸𝓾𝓵 🌊 Living life on boards 🏄♀️ & Creating DIYs 𓇼 ♡ Co-Founder @preciousea_jewelry 🐚 ad 💌alina.shalin@gmx.de Impr👇🏽
Collaboration metrics
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agentoflaughter x HOVERAir
Influencer bio
Horror Just Got Funny! 😂 ✉️ agentoflaughter@gmail.com
Collaboration metrics
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hughabroad x HOVERAir
Influencer bio
Sharing my travel experiences. New upload every Sunday.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.7%
- Carousels: 2.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers HOVERAir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
HOVERAir's influencers average views (TikTok)
Based on each influencer's average views per post
HOVERAir's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (823.9k avg views/post):
loann.clb x HOVERAir
![TikTok post by @loann.clb for HOVERAir. Caption reads: @HOVERAir Official m’aide à le retrouver 😠 [...].](https://images.od.modash.io/1ead74d85a58974eb8958879c8ab8446d9e273d1)
Influencer bio
Smoothie Family 🧉 📩: loancollaborations@gmail.com (NO AGENCY) 👻Loo.prv 📸 loann.clb
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
hopeeashley x HOVERAir
Influencer bio
cowgirl in training 💌: hopeeashleycollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
HOVERAir's repeat partnerships
Out of 1.6k unique influencers in our dataset, 117 of them (7%) posted content for HOVERAir in 3 or more separate calendar months. The most consistent partner is @anita_gonzale.z, who has collaborated across 10 months with 14 total posts. @gabesgreatdeals alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of HOVERAir's repeat influencer partnerships, with links to the sponsored content.
anita_gonzale.z x HOVERAir
![TikTok post by @anita_gonzale.z for HOVERAir. Caption reads: [...] todo. Me encanta el HoverAir x1 Pro Max....](https://images.od.modash.io/2ba90b552b7c9d8fea0a9ddf3b1a9dce0134e2e2)
![TikTok post by @anita_gonzale.z for HOVERAir. Caption reads: [...] en todo que hago 🛸 🥰 Ahora HOVERAir en el....](https://images.od.modash.io/647eef4d394931fc2c8841cd0cf01e1db89fbe21)
![TikTok post by @anita_gonzale.z for HOVERAir. Caption reads: [...] y está en Lanzarote 🏝️ 🌋 @HOVERAir....](https://images.od.modash.io/494a992968fcb0b05908583a17ec2e268302f5a5)
diamondsnatched x HOVERAir
![TikTok post by @diamondsnatch23 for HOVERAir. Caption reads: @HOVERAir Official #hoverairx1 [...].](https://images.od.modash.io/51587f7d37bab36566156f4cba796aa6e3cb7b44)
![TikTok post by @diamondsnatch23 for HOVERAir. Caption reads: @HOVERAir Official #hoverairx1 [...].](https://images.od.modash.io/9e58770c24b93ba3d374067c4efdbee1efb9f131)
![TikTok post by @diamondsnatch23 for HOVERAir. Caption reads: @HOVERAir Official #hoverairx1promax [...].](https://images.od.modash.io/a42a988691c73b4aa39c306c5c3eb3a4637632de)
ytsteepsteep x HOVERAir
![TikTok post by @ytsteepsteep for HOVERAir. Caption reads: [...] up your Ski shots with the @HOVERAir....](https://images.od.modash.io/abd418a3a356d87613a71756de29a0b2f0d6827c)
![TikTok post by @ytsteepsteep for HOVERAir. Caption reads: @HOVERAir Official X1 PROMAX — the [...].](https://images.od.modash.io/c4072f2c256c2975efab7a3cb2145a3d747498db)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where HOVERAir had the most influencer activity. 28.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (13.6%)
- Germany (7.9%)
- United Kingdom (6.6%)
HOVERAir's influencer activity by market
Here is another example of HOVERAir collaborating with an influencer in United States.
citizen_theartist x HOVERAir
HOVERAir's influencer activity vs. related brands
HOVERAir competes for creator attention and consumer spend within capture-and-share lifestyle tech, similar to Polaroid’s social-ready imaging and COROS’s adventure/active content ecosystem. All three benefit from influencer demonstrations that showcase real-world use cases.
Total influencer content
HOVERAir vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COROS leads with 5.5k sponsored posts, significantly outpacing HOVERAir (3.2k posts) and Polaroid (888 posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs.
By social platform
HOVERAir vs. related brands influencer activity (by social platform)
Sponsored posts by platform
HOVERAir leads on TikTok and YouTube, while COROS leads on Instagram. The gap is most notable on Instagram, with COROS at 5.2k, HOVERAir at 737, Polaroid at 626 posts. Polaroid's activity is particularly concentrated on Instagram. COROS has far more Instagram posts than HOVERAir and Polaroid, while HOVERAir has far more TikTok and YouTube posts than Polaroid and COROS.
By geographical market
HOVERAir vs. related brands influencer activity (by country)
Estimated sponsored posts in HOVERAir's top markets
COROS has the highest estimated sponsored-post volume in United States (1.7k posts, 30.2%), United Kingdom (676 posts, 12.3%), France (560 posts, 10.2%), suggesting a Europe focus, while HOVERAir has the highest estimated sponsored-post volume in Japan (438 posts, 13.6%), Germany (255 posts, 7.9%). Looking at United States specifically, the split is COROS at 1.7k posts (30.2%), HOVERAir at 906 posts (28.1%), Polaroid at 391 posts (44%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Polaroid's Influencer Marketing Strategy
- COROS's Influencer Marketing Strategy
- Ohuhu's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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