July 12, 2026

HOVERAir Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.4k pieces of influencer content sponsored by HOVERAir over the last 12 months.

This report breaks down where & how HOVERAir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with HOVERAir, see here: HOVERAir influencers.

Influencer activity throughout the year

HOVERAir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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HOVERAir's influencer activity by month

Number of sponsored posts

642Jul'25554Aug'25574Sep'25544Oct'25766Nov'25783Dec'25570Jan'26405Feb'26473Mar'26358Apr'26405May'26325Jun'26

HOVERAir's influencer output appears relatively consistent throughout the year, averaging about 533 sponsored posts per month. December recorded the highest volume at 783 posts (47% above average), while June was the quietest at 325 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HOVERAir's sponsored influencer collaborations break down by social platform:

  • Instagram: 4.0k posts (63.1%)
  • TikTok: 1.9k posts (29%)
  • YouTube: 505 posts (7.9%)
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HOVERAir's influencer activity by platform

Share of sponsored content by social network

4.0kInstagram1.9kTikTok505YouTube

Instagram influencer marketing is a clear focus for HOVERAir.

Here are 3 examples of HOVERAir's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

citizen_theartist x HOVERAir

citizen_theartist
@citizen_theartist
01 Apr, 26
5.5M
279.5k
Filmed using the orbit feature on the HOVERAir X1 PROMAX from @hoverair_global #ad [...]

Influencer bio

No label, just me ⚓️ **No AI used in my work** “OVER IT” out now 🎧

Collaboration metrics

Post views5.5M
Post EMV $191.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

agentoflaughter x HOVERAir

agentoflaughter
@agentoflaughter
05 Feb, 26
7M
655.6k
the gift 😂🔥 #viral #hoverair #hoverairx1promax @HOVERAir Official [...]

Influencer bio

Horror Just Got Funny! 😂 ✉️ agentoflaughter@gmail.com Cuktech CP25 Powerbank ⬇️

Collaboration metrics

Post views7.0M
Post EMV $172.8k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KyleKrueger x HOVERAir

KyleKrueger
@KyleKrueger
08 Jul, 25
1.2M
47k
[...] Don’t miss the best deals ever on HOVERAir! Enjoy up to 30% off from July 8 to July [...]

Influencer bio

Discovering the coolest things 🌍‼️ Business 📧: kylekruegerbiz@gmail.com

Collaboration metrics

Post views1.2M
Post EMV $41.0k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 97.2%
  • Posts: 2.8%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers HOVERAir are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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HOVERAir's influencers average views (Instagram)

Based on each influencer's average views per post

<1K1.2%
1K-5K10.2%
5K-10K15.6%
10K-50K43.3%
50K-100K12.5%
100K-500K14.5%
500K+2.8%

With 43.3% of partnerships featuring creators averaging 10K-50K views, HOVERAir's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):

megaamerican x HOVERAir

megaamerican
@megaamerican
28 Mar, 26
745.7k
23.8k
exploring the salt flats with my @hoverair_global self flying drone #hoverair [...]

Influencer bio

nature mogging psalm 19:1 partnerships@groupmega.net

Collaboration metrics

Post views745.7k
Post EMV $24.7k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

chika6375 x HOVERAir

chika6375
@chika6375
11 Aug, 25
12.3k
509
[...] また違う景色に感動しました🌿 相棒のドローンは、 #HOVERAir ✨ AI飛行モードが豊富で、 初心者でも感覚的に操縦できるのが魅力です! [...]

Influencer bio

📍神戸|東京カメラ部10選2021 ✈️ 飛行機と夜景と炎が好き   📸フォトコン審査員  #カメラと旅する神戸 📸フォトツアー講師 📸イベント / 宣材 / 企画撮影 👩‍✈️二等無人航空機操縦士(目視外・夜間◎)   📩 お仕事のご相談はDMへ (美容関係はお受けできません)

Collaboration metrics

Post views12.3k
Post EMV $420

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HOVERAir's repeat partnerships

Out of 3k unique influencers in our dataset, 305 of them (10%) posted content for HOVERAir in 3 or more separate calendar months. The most consistent partner is @anita_gonzale.z, who has collaborated across 12 months with 17 total posts.

Here are 3 examples of HOVERAir's repeat influencer partnerships, with links to the sponsored content.

anita_gonzale.z x HOVERAir

anita_gonzale.z
@anita_gonzale.z
13 Aug, 25
193.6k
4.8k
[...] tomas así si no tuviera un @hoverair_global 🙃 Y los modos de [...]
anita_gonzale.z
@anita_gonzale.z
29 Nov, 25
154.7k
4.9k
[...] Es más fácil con el 🛸 HoverAir Pro Max. #hoverairpromax [...]
anita_gonzale.z
@anita_gonzale.z
10 May, 26
83.3k
2.4k
[...] para conseguirlo 🥳 @hoverair_global 🙌🏾 Y mi outfit es [...]

anita_gonzale.z x HOVERAir

anita_gonzale.z
@anita_gonzale.z
16 Jun, 26
29k
836
[...] todo. Me encanta el HoverAir x1 Pro Max porque como ves es [...]
anita_gonzale.z
@anita_gonzale.z
01 Jul, 25
20.7k
977
[...] una niña pequeña 🦋 y mi 🛸 @HOVERAir me captura estás increíbles [...]
anita_gonzale.z
@anita_gonzale.z
07 Nov, 25
6.6k
439
[...] en todo que hago 🛸 🥰 Ahora HOVERAir en el black f. está hasta un [...]

journalofluke x HOVERAir

journalofluke
@journalofluke
04 Oct, 25
2.3M
91.2k
My friends over at @HoverAir_Global make the coolest [...]
journalofluke
@journalofluke
02 Sep, 25
11k
[...] to use the force. With @hoverair_global ‘s dolly-zoom feature, [...]
journalofluke
@journalofluke
19 Apr, 26
9.2k
Meet my best friend 🫵 @hoverair_global The best drones in the [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where HOVERAir had the most influencer activity. 26.3% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Japan (14.9%)
  • United Kingdom (8.3%)
  • Spain (8%)
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HOVERAir's influencer activity by market

United States26.3%
Japan14.9%
United Kingdom8.3%
Spain8.0%
Italy6.6%
Other35.9%

Here is another example of HOVERAir collaborating with an influencer in United States.

journalofluke x HOVERAir

journalofluke
@journalofluke
04 Oct, 25
2.3M
91.2k
My friends over at @HoverAir_Global make the coolest [...]

HOVERAir's influencer activity vs. related brands

HOVERAir targets tech and content-creation enthusiasts similarly to Polaroid’s creator-friendly imaging products and COROS’s performance-tech audience, making them practical peers for influencer-led demo and lifestyle adoption.

Total influencer content

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HOVERAir vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

HOVERAir
Polaroid
COROS
6.4k7965.7k

HOVERAir leads with 6.4k sponsored posts, marginally ahead of COROS (5.7k posts) and Polaroid (796 posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. HOVERAir and COROS have far more total posts than Polaroid.

By social platform

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HOVERAir vs. related brands influencer activity (by social platform)

Sponsored posts by platform

HOVERAir
Polaroid
COROS
4.0k5535.1k1.9k2412665052350InstagramTikTokYouTube

HOVERAir leads on TikTok and YouTube, while COROS leads on Instagram. The gap is most notable on TikTok, with HOVERAir at 1.9k, COROS at 266, Polaroid at 241 posts. COROS's activity is particularly concentrated on Instagram. On Instagram, TikTok, and YouTube, HOVERAir and COROS have far more posts than Polaroid.

By geographical market

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HOVERAir vs. related brands influencer activity (by country)

Estimated sponsored posts in HOVERAir's top markets

HOVERAir
Polaroid
COROS
1.7k3411.7k95458053278743United StatesJapanUnited Kingdom

COROS has the highest estimated sponsored-post volume in United States (1.7k posts, 30.3%), United Kingdom (743 posts, 13%), France (497 posts, 8.7%), suggesting a Europe focus, while HOVERAir leads in Japan with 954 posts (14.9%). Looking at United States specifically, the split is COROS at 1.7k posts (30.3%), HOVERAir at 1.7k posts (26.3%), Polaroid at 341 posts (42.9%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

HOVERAir's top social channel for sponsored influencer content is Instagram (63.1% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.

Yes, there are at least some influencer posts sponsored by HOVERAir that contain discount codes. Here is one example, where "ATEJE" is visible in the caption.

Scaling your influencer program?

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