We analyzed 6.8k pieces of influencer content sponsored by HOVERAir over the last 12 months.
This report breaks down where & how HOVERAir invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with HOVERAir, see here: HOVERAir influencers.
HOVERAir's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
HOVERAir's influencer output appears relatively consistent throughout the year, averaging about 561 sponsored posts per month. November recorded the highest volume at 793 posts (41% above average), while February was the quietest at 242 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of HOVERAir's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for HOVERAir.
Here are 3 examples of HOVERAir's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🏃🏽♀️ Track & Field 🇩🇪 German living in Nice🇫🇷 👩🏽🔬 BSc Biochem 📧 Collab | Marsha.dunkel@outlook.com
Collaboration metrics
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Influencer bio
✨TikTok FASHION-LIFESTYLE✨ 📩 pattydarnell@gmail.com 👉Ig @pattyvegus Madrid📍
Collaboration metrics
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Influencer bio
Discovering the coolest things 🌍‼️ Business 📧: kylekruegerbiz@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers HOVERAir are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.6% of partnerships featuring creators averaging 10K-50K views, HOVERAir's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.0M avg views/post):
Influencer bio
• Viviendo en un caserío vasco en la montaña • Interiorismo en @mountime_deco 🌿 Bizkaia ✉️ unacasitaenlamontana@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Director | Photographer Based in Vancouver, Canada tobiah@tobiahlui.com
Collaboration metrics
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Out of 3k unique influencers in our dataset, 354 of them (12%) posted content for HOVERAir in 3 or more separate calendar months. The most consistent partner is @anita_gonzale.z, who has collaborated across 11 months with 18 total posts.
Here are 3 examples of HOVERAir's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where HOVERAir had the most influencer activity. 26.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of HOVERAir collaborating with an influencer in United States.
PGYTECH and Ulanzi are strong competitors to HOVERAir because they target the same creator and mobile filmmaking audience with camera/drone-adjacent accessories and stabilization/rigging gear. Their products overlap in use-cases like travel shooting, action content, and social video creation, making them realistic alternatives for similar buyers.
Total sponsored posts tracked (last 12 months)
HOVERAir leads with 6.8k sponsored posts, significantly outpacing Ulanzi (2k posts) and PGYTECH (514 posts). Across all three brands, the average volume is 3.1k posts, indicating mature, scaled influencer programs. HOVERAir has more total posts than PGYTECH and Ulanzi combined.
Sponsored posts by platform
HOVERAir leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with HOVERAir at 4.7k, Ulanzi at 2k, PGYTECH at 201 posts. Ulanzi's activity is particularly concentrated on Instagram. On TikTok and YouTube, HOVERAir has several times more posts than PGYTECH, and Ulanzi has no posts.
Estimated sponsored posts in HOVERAir's top markets
HOVERAir has the highest estimated sponsored-post volume in United States (1.8k posts, 26.7%), Japan (1.4k posts, 20.4%), Spain (509 posts, 7.5%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (224 posts, 11.2%), Indonesia (174 posts, 8.7%). Looking at United States specifically, the split is HOVERAir at 1.8k posts (26.7%), Ulanzi at 307 posts (15.3%), PGYTECH at 113 posts (21.9%). HOVERAir's strength in United States and Japan may indicate a home-market focus, while Ulanzi shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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