BAGGU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by BAGGU over the last 12 months.
This report breaks down where & how BAGGU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BAGGU, see here: BAGGU influencers.
Influencer activity throughout the year
BAGGU's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BAGGU's influencer activity by month
Number of sponsored posts
BAGGU's influencer output appears relatively consistent throughout the year, averaging about 284 sponsored posts per month. March recorded the highest volume at 483 posts (70% above average), while November was the quietest at 188 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BAGGU's sponsored influencer collaborations break down by social platform:
- TikTok: 2.5k posts (74.2%)
- Instagram: 855 posts (25.1%)
- YouTube: 24 posts (0.7%)
BAGGU's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BAGGU.
Here are 3 examples of BAGGU's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
akko325 x BAGGU
Influencer bio
156cm I '81 I mom I ▶︎大人カジュアル ▶︎骨格ストレート その他コーディネート&お買い物はこちら🛒 ⇩⇩⇩
Collaboration metrics
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mmotherem x BAGGU
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] clock out and clock IN . . @Yeokou @Gap....](https://images.od.modash.io/2ecd017c2536a3566f0ee817b1ae1d53c2c39b66)
Influencer bio
31, 5'2, styling all of your accessible fashion in CO emily@platformtalent.com LTK ⬇️💕
Collaboration metrics
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DailyHelenJ x BAGGU
![YouTube post by @DailyHelenJ for BAGGU. Caption reads: [...] options) → Bottega inspired pouch Others....](https://images.od.modash.io/cc59f7f1691e318cbb32d6844e27e5fa096a6b4e)
Influencer bio
Style YouTuber sharing outfits you can recreate & tips to maximise your wardrobe.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.7%
- Carousels: 7.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BAGGU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BAGGU's influencers average views (TikTok)
Based on each influencer's average views per post
With 42% of partnerships featuring creators averaging 1K-5K views, BAGGU's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (137.8k avg views/post):
momentsofemi x BAGGU
![TikTok post by @momentsofemi for BAGGU. Caption reads: [...] @Varmilo Zhh @Nespresso @Poppy & Peonies....](https://images.od.modash.io/9063e6d58e059d329654cab5ed7ec09d13b78c80)
Influencer bio
lil moments of me and my keeb 🍵✨💭🎧👩🏻💻 💌: momentsofemi@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.8k avg views/post):
angelinerichard x BAGGU
Influencer bio
Where memories stay tangible Physical Media • Nostalgia • Fandoms collabwithangeline@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BAGGU's repeat partnerships
Out of 1.8k unique influencers in our dataset, 42 of them (2%) posted content for BAGGU in 3 or more separate calendar months. The most consistent partner is @ntomm, who has collaborated across 12 months with 89 total posts.
Here are 3 examples of BAGGU's repeat influencer partnerships, with links to the sponsored content.
paulajudithm x BAGGU
![TikTok post by @paulajudithm for BAGGU. Caption reads: [...] (my needoh) tagged: @Protémoa @BAGGU @SCUSTY....](https://images.od.modash.io/69675db0bac99e141c615edaec740b812823c200)
mmotherem x BAGGU
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] #ootdinspo #fashiontiktok #baggu....](https://images.od.modash.io/83f8575ee3f7c31a85e747ac5410ad2d0f6160f1)
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] . . @Gap @Free People @Nike @BAGGU....](https://images.od.modash.io/0a93b847dab199dd36e415a8f6b28b8c2d55e41d)
milliewearsit x BAGGU
![TikTok post by @milliewearsit for BAGGU. Caption reads: 🍊 the @BAGGU Mandarin Orange bag charm [...].](https://images.od.modash.io/8d42c4da2ba4ad9d3a8747d8991ac68d0d67bcc8)
![TikTok post by @milliewearsit for BAGGU. Caption reads: [...] be an Keep+Kind haul without @BAGGU of....](https://images.od.modash.io/743547c93e00a5d56dfcfbe1e447b7fb689e9fd6)
![TikTok post by @milliewearsit for BAGGU. Caption reads: [...] come true paired with my gorg @BAGGU from....](https://images.od.modash.io/6b884ff859d81226833b071d3f72978cab7edff9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BAGGU had the most influencer activity. 68.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (5.9%)
- United Kingdom (5.1%)
- Canada (3.5%)
BAGGU's influencer activity by market
Here is another example of BAGGU collaborating with an influencer in United States.
lilyelz17 x BAGGU
BAGGU's influencer activity vs. related brands
BAGGU, Beyond The Vines, and Dagne Dover compete in functional, design-forward bags and accessories that are highly visible in everyday carry content. Their audiences overlap around practicality, colorways, and lifestyle styling on social.
Total influencer content
BAGGU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BAGGU leads with 3.4k sponsored posts, significantly outpacing Beyond The Vines (1.4k posts) and Dagne Dover (684 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. BAGGU has over twice as many total posts as Beyond The Vines and about five times as many as Dagne Dover.
By social platform
BAGGU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BAGGU leads on TikTok and YouTube, while Beyond The Vines leads on Instagram. The gap is most notable on TikTok, with BAGGU at 2.5k, Dagne Dover at 275, Beyond The Vines at 230 posts. BAGGU's activity is particularly concentrated on TikTok. On TikTok, BAGGU has over nine times as many posts as either Beyond The Vines or Dagne Dover.
By geographical market
BAGGU vs. related brands influencer activity (by country)
Estimated sponsored posts in BAGGU's top markets
BAGGU has the highest estimated sponsored-post volume in United States (2.4k posts, 68.9%), United Kingdom (174 posts, 5.1%), while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (382 posts, 28.1%), Indonesia (305 posts, 22.4%), Japan (276 posts, 20.3%), suggesting a Asia focus, while Dagne Dover has the highest estimated sponsored-post volume in Brazil (27 posts, 4%), Canada (23 posts, 3.4%). Looking at United States specifically, the split is BAGGU at 2.4k posts (68.9%), Dagne Dover at 539 posts (78.8%). BAGGU's strength in United States and United Kingdom may indicate a home-market focus, while Beyond The Vines shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beyond The Vines's Influencer Marketing Strategy
- Dagne Dover's Influencer Marketing Strategy
- BUTTONSCARVES's Influencer Marketing Strategy
- Frankies Bikinis's Influencer Marketing Strategy
- Dossier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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