BAGGU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by BAGGU over the last 12 months.
This report breaks down where & how BAGGU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BAGGU, see here: BAGGU influencers.
Influencer activity throughout the year
BAGGU's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BAGGU's influencer activity by month
Number of sponsored posts
BAGGU's influencer output appears relatively consistent throughout the year, averaging about 284 sponsored posts per month. March recorded the highest volume at 453 posts (60% above average), while November was the quietest at 184 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BAGGU's sponsored influencer collaborations break down by social platform:
- TikTok: 2.7k posts (78.5%)
- Instagram: 719 posts (21%)
- YouTube: 17 posts (0.5%)
BAGGU's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BAGGU.
Here are 3 examples of BAGGU's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
planzee_ x BAGGU
![Instagram post by @planzee_ for BAGGU. Caption reads: [...] @mango @drmartensofficial @drmartensusa....](https://images.od.modash.io/4db95d0567e4fea7950f0e0bd8272ace5b2d21e2)
Influencer bio
same outfit, different font final boss ✦5ft tall✦ 💌: zzkayyy1@gmail.com outfit links ⋰˚⤵︎
Collaboration metrics
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mmotherem x BAGGU
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] clock out and clock IN . . @Yeokou @Gap....](https://images.od.modash.io/2ecd017c2536a3566f0ee817b1ae1d53c2c39b66)
Influencer bio
30, 5'2, styling all of your accessible fashion in CO emily@platformtalent.com LTK ⬇️💕
Collaboration metrics
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AutumnBeckman x BAGGU
![YouTube post by @AutumnBeckman for BAGGU. Caption reads: [...] planner pages Shop this video. Baggu bowlers....](https://images.od.modash.io/ec7534178511b0df412bcd5960d26167497f2f3c)
Influencer bio
Autumn Beckman || Luxury Living on a Budget Like many of you, I enjoy a variety of luxuries but my bank account isn't always in sync with my tastes. Raised in poverty, I gained an appreciation for bargain shopping and over the years I've been able to grow a collection of luxury items and have even been able to begin traveling. My channel is all about sharing my collection with you, how I acquired each piece, and how it has worked in my life. I feature items from luxury houses such as Louis Vuitton, Fendi, Chanel, and Hermes as well as contemporary brands like Coach and Baggu plus tips on how to find discounts on these pieces. This, I hope, will help you grow your own collections that make you smile each day. If you enjoy my videos and would like to see more please SUBSCRIBE. Thanks for watching! www.bio.site/autumnbeckman www.autumnbeckman.com LTK @AutumnBeckman Instagram @autumnbeckman TikTok @autumnbeckmanlux autumnbeckman@gmail.com Much love, Autumn Beckman
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.3%
- Carousels: 8.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BAGGU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BAGGU's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.8% of partnerships featuring creators averaging 1K-5K views, BAGGU's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (311.6k avg views/post):
mycatbobby x BAGGU
Influencer bio
ur fave tiktok shop recs ❤️🔥 oliviajmoreno@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
yoojinjeong x BAGGU
![TikTok post by @yoojinjeong for BAGGU. Caption reads: [...] @Retrospekt Shop @the crème shop @BAGGU....](https://images.od.modash.io/82eb286eb216bfd57b084a5663e1cd810fc6b3c1)
Influencer bio
meow 📧 yoojin@amietalents.com youtube.com/yoojinslife
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BAGGU's repeat partnerships
Out of 1.7k unique influencers in our dataset, 33 of them (2%) posted content for BAGGU in 3 or more separate calendar months. The most consistent partner is @ntomm, who has collaborated across 13 months with 85 total posts.
Here are 3 examples of BAGGU's repeat influencer partnerships, with links to the sponsored content.
planzee_ x BAGGU
![TikTok post by @planzee_ for BAGGU. Caption reads: [...] Polly @gap @Dr. Martens @BAGGU #drmartens....](https://images.od.modash.io/4bc8aadf793190089316a5aa5bc7469e94dab986)
![TikTok post by @planzee_ for BAGGU. Caption reads: [...] @asos @Mango @Gap @Dr. Martens @BAGGU....](https://images.od.modash.io/984f68a9ff3d410e77b4d8eab95497b0ca9e8ee3)
![TikTok post by @planzee_ for BAGGU. Caption reads: [...] USA dress @Dr. Martens @asos @BAGGU @Urban....](https://images.od.modash.io/0a8010ab1f7a1afbe4ff2dbe213189240e4e2ee1)
mmotherem x BAGGU
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] #ootdinspo #fashiontiktok #baggu....](https://images.od.modash.io/83f8575ee3f7c31a85e747ac5410ad2d0f6160f1)
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] . . @Gap @Free People @Nike @BAGGU....](https://images.od.modash.io/0a93b847dab199dd36e415a8f6b28b8c2d55e41d)
shopspookyncute x BAGGU
![TikTok post by @sopookyncute for BAGGU. Caption reads: [...] ♥️♥️ Miffy case linked🔗 @BAGGU @Miffy....](https://images.od.modash.io/1807111fdf1465ece3e49e052bf5df896c7c74b9)
![TikTok post by @sopookyncute for BAGGU. Caption reads: What’s in my Baggu today! 🖤🖤 #baggu [...].](https://images.od.modash.io/7352352bf078093cb1b0914b7c2f3318e837e16d)
![TikTok post by @sopookyncute for BAGGU. Caption reads: [...] Shoes - Doc Martens Bag - Baggu large stripe....](https://images.od.modash.io/fd812be39829dc67a247e436eb5ea9b3ba16e01a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BAGGU had the most influencer activity. 68% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (6.1%)
- United Kingdom (5.8%)
- Canada (3.8%)
BAGGU's influencer activity by market
Here is another example of BAGGU collaborating with an influencer in United States.
sagehatesmilk x BAGGU
![TikTok post by @sagehatesmilk for BAGGU. Caption reads: [...] water spot from washing dishes @Levi’s....](https://images.od.modash.io/2ea5ab413989cfc7a2f5f4522d26843f816a773c)
BAGGU's influencer activity vs. related brands
BAGGU overlaps with Dagne Dover and JW PEI in everyday accessories—bags that balance style, function, and trend appeal. They compete for similar fashion and lifestyle audiences who discover products through outfit and “what’s in my bag” creator content.
Total influencer content
BAGGU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
JW PEI leads with 6.7k sponsored posts, significantly outpacing BAGGU (3.4k posts) and Dagne Dover (728 posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs. JW PEI has far more total posts than BAGGU and Dagne Dover.
By social platform
BAGGU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BAGGU leads on TikTok, while JW PEI has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with JW PEI at 5.4k, BAGGU at 719, Dagne Dover at 390 posts. BAGGU's activity is particularly concentrated on TikTok. On Instagram, JW PEI has far more posts than BAGGU and Dagne Dover, while on TikTok, BAGGU has far more posts than JW PEI and Dagne Dover.
By geographical market
BAGGU vs. related brands influencer activity (by country)
Estimated sponsored posts in BAGGU's top markets
BAGGU has the highest estimated sponsored-post volume in United States (2.3k posts, 68%), Japan (209 posts, 6.1%), United Kingdom (199 posts, 5.8%), while JW PEI has the highest estimated sponsored-post volume in Brazil (973 posts, 14.6%), Mexico (567 posts, 8.5%), while Dagne Dover leads in Canada with 28 posts (3.8%). Looking at United States specifically, the split is BAGGU at 2.3k posts (68%), JW PEI at 1.6k posts (23.9%), Dagne Dover at 571 posts (78.5%). BAGGU's strength in United States, Japan, and United Kingdom may indicate a home-market focus, while JW PEI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Dagne Dover's Influencer Marketing Strategy
- JW PEI's Influencer Marketing Strategy
- BUTTONSCARVES's Influencer Marketing Strategy
- Frankies Bikinis's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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