BAGGU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 34 pieces of influencer content sponsored by BAGGU over the last 12 months.
This report breaks down where & how BAGGU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BAGGU, see here: BAGGU influencers.
Influencer activity throughout the year
BAGGU's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
BAGGU's influencer activity by month
Number of sponsored posts
BAGGU's influencer activity appears to have tapered over the year, from 6 posts in January down to 4 in December. March was the busiest month at 7 posts, 133% above the monthly average.
BAGGU's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 144k, while April recorded the least at 10.1k. Across all tracked posts in the 12-month window, average views per post were 10.4k. Interestingly, the highest-view month (May) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @planzee_, generated 86.3k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BAGGU's sponsored influencer collaborations break down by social platform:
- Instagram: 34 posts (100%)
BAGGU's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BAGGU.
Here are 1 examples of BAGGU's recent sponsored collaborations (one each for Instagram).
planzee_ x BAGGU
![Instagram post by @planzee_ for BAGGU. Caption reads: [...]
@mango @drmartensofficial @drmartensusa....](https://images.od.modash.io/4db95d0567e4fea7950f0e0bd8272ace5b2d21e2)
Influencer bio
same outfit, different font final boss| 5’0 TikTok: @ zzkayyy
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58.8%
- Reels: 41.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BAGGU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BAGGU's influencers average views (Instagram)
Based on each influencer's average views per post
With 58.3% of partnerships featuring creators averaging 10K-50K views, BAGGU's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.1k avg views/post, 6.1k followers):
whatabbeywore x BAGGU
![Instagram post by @whatabbeywore for BAGGU. Caption reads: [...] lil Edinburgh morning wearing @sezane,....](https://images.od.modash.io/6a07cd49d2e69a775d0eebccde1bde33a624afec)
Influencer bio
always making something new🪡🧶 thrifted, secondhand & sustainable styling👖 chicago📍 email abbeycerek@gmail.com for inquiries ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (590 avg views/post, 3.5k followers):
room334 x BAGGU
![Instagram post by @room334 for BAGGU. Caption reads: [...] shared this on the clock app, but this....](https://images.od.modash.io/b83439decd585441bdb1d7cfa00798b1453550b8)
Influencer bio
Joyful, colorful style 📚: @room334reads Usually talking about books or my dog 📍Orange County, CA 💌 room334blog@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BAGGU's repeat partnerships
Out of 32 unique influencers in our dataset, 1 of them (3%) posted content for BAGGU in 3 or more separate calendar months. The most consistent partner is @whatabbeywore, who has collaborated across 3 months with 3 total posts. @whatabbeywore alone accounts for 9% of all tracked sponsored content.
Here are 1 examples of BAGGU's repeat influencer partnerships, with links to the sponsored content.
whatabbeywore x BAGGU
![Instagram post by @whatabbeywore for BAGGU. Caption reads: [...] sneakers
ALL the @baggu ✨✨
* kindly gifted....](https://images.od.modash.io/1e93aad9e3328a86dfd4eadb76c1894971e3a93b)
![Instagram post by @whatabbeywore for BAGGU. Caption reads: [...]
#bfbestiebag
@baggu (obvi)
@madewell....](https://images.od.modash.io/1f867a112493fc2d3fee42b5607cbdb91535cee2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BAGGU had the most influencer activity. 68.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (5.8%)
- United Kingdom (5.3%)
- Canada (4.2%)
BAGGU's influencer activity by market
Here is another example of BAGGU collaborating with an influencer in United States.
mycuteassfinds x BAGGU
BAGGU's influencer activity vs. related brands
BAGGU and Dagne Dover both compete in everyday carry essentials—totes, bags, and accessories—appealing to a similar urban, style-meets-function audience. Beyond The Vines also targets the casual lifestyle bag market with strong social storytelling, making it a close competitor in influencer channels.
Total influencer content
BAGGU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beyond The Vines leads with 270 sponsored posts, notably outpacing Dagne Dover (215 posts) and BAGGU (34 posts). Across all three brands, the average volume is 173 posts, indicating limited or experimental influencer activity. Dagne Dover and Beyond The Vines have many more total posts than BAGGU.
By social platform
BAGGU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Beyond The Vines leads on Instagram and Dagne Dover leads on TikTok and YouTube. The gap is most notable on Instagram, with Beyond The Vines at 255, Dagne Dover at 168, BAGGU at 34 posts. BAGGU's activity is particularly concentrated on Instagram. On Instagram, Dagne Dover and Beyond The Vines post far more than BAGGU, and BAGGU has no posts on TikTok or YouTube while the others do.
By geographical market
BAGGU vs. related brands influencer activity (by country)
Estimated sponsored posts in BAGGU's top markets
Dagne Dover has the highest estimated sponsored-post volume in United States (169 posts, 78.8%), Brazil (8 posts, 3.7%), Canada (8 posts, 3.6%), suggesting a North America focus, while Beyond The Vines has the highest estimated sponsored-post volume in Thailand (75 posts, 27.8%), Japan (66 posts, 24.4%), Indonesia (48 posts, 17.8%), suggesting a Asia focus, while BAGGU leads in United Kingdom with 2 posts (5.3%). Looking at United States specifically, the split is Dagne Dover at 169 posts (78.8%), BAGGU at 23 posts (68.1%). BAGGU's strength in United Kingdom may indicate a home-market focus, while Beyond The Vines shows broader regional investment.
Read more influencer strategy breakdowns
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