BAGGU Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by BAGGU over the last 12 months.
This report breaks down where & how BAGGU invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BAGGU, see here: BAGGU influencers.
Influencer activity throughout the year
BAGGU's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BAGGU's influencer activity by month
Number of sponsored posts
BAGGU's sponsored post volume peaks in May with 364 posts, 52% higher than the monthly average of 239. March recorded the lowest activity at 6 posts, 97% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BAGGU's sponsored influencer collaborations break down by social platform:
- TikTok: 2.2k posts (76.2%)
- Instagram: 655 posts (22.8%)
- YouTube: 27 posts (0.9%)
BAGGU's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BAGGU.
Here are 3 examples of BAGGU's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
planzee_ x BAGGU
![Instagram post by @planzee_ for BAGGU. Caption reads: [...] @mango @drmartensofficial @drmartensusa....](https://images.od.modash.io/4db95d0567e4fea7950f0e0bd8272ace5b2d21e2)
Influencer bio
same outfit, different font final boss ✦5ft tall✦ 💌: zzkayyy1@gmail.com outfit links ⋰˚⤵︎
Collaboration metrics
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emmababii x BAGGU
![TikTok post by @emmababii for BAGGU. Caption reads: [...] #outfitinspo #fyp @Valleyeyewear @BAGGU.](https://images.od.modash.io/1c76bee281f9005fe0babd2fede94330fd453870)
Influencer bio
Your anxiety is lying to you LA | 🇲🇽🥀✨🖤 💌: laemma1988@gmail.com
Collaboration metrics
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brookemiccio x BAGGU
![YouTube post by @brookemiccio for BAGGU. Caption reads: [...] - jurassic park tee - hola sneakers.- baggu....](https://images.od.modash.io/36e8d72858ec01602abba498e10477d5fa18470d)
Influencer bio
I'm Brooke, a 28 year old lifestyle vlogger + co-host of the Gals on the Go podcast. I live in New York City (Brooklyn!!) + I make a ton of videos involving week in my life vlogs, real life/advice chats and more lifestyle focused content around food, fashion and beauty. Make sure you subscribe so you don't miss out on any videos, listen to my podcast Gals on The Go (new episodes every Wednesday!) and also follow me on my social media such as Twitter and Instagram to stay even more connected with me! See ya soon! ;)
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.5%
- Carousels: 8.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BAGGU are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BAGGU's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.2% of partnerships featuring creators averaging 1K-5K views, BAGGU's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (311.6k avg views/post):
mycatbobby x BAGGU
Influencer bio
ur fave tiktok shop recs ❤️🔥 oliviajmoreno@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
_hellaella_ x BAGGU
Influencer bio
ella bay area 💌 ellaalcantarr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BAGGU's repeat partnerships
Out of 1.4k unique influencers in our dataset, 28 of them (2%) posted content for BAGGU in 3 or more separate calendar months. The most consistent partner is @ntomm, who has collaborated across 11 months with 68 total posts.
Here are 3 examples of BAGGU's repeat influencer partnerships, with links to the sponsored content.
planzee_ x BAGGU
![TikTok post by @planzee_ for BAGGU. Caption reads: [...] Polly @gap @Dr. Martens @BAGGU #drmartens....](https://images.od.modash.io/4bc8aadf793190089316a5aa5bc7469e94dab986)
![TikTok post by @planzee_ for BAGGU. Caption reads: [...] @asos @Mango @Gap @Dr. Martens @BAGGU....](https://images.od.modash.io/984f68a9ff3d410e77b4d8eab95497b0ca9e8ee3)
![TikTok post by @planzee_ for BAGGU. Caption reads: [...] USA dress @Dr. Martens @asos @BAGGU @Urban....](https://images.od.modash.io/0a8010ab1f7a1afbe4ff2dbe213189240e4e2ee1)
mmotherem x BAGGU
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] and clock IN . . @Yeokou @Gap @BAGGU....](https://images.od.modash.io/2ecd017c2536a3566f0ee817b1ae1d53c2c39b66)
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] #ootdinspo #fashiontiktok #baggu....](https://images.od.modash.io/83f8575ee3f7c31a85e747ac5410ad2d0f6160f1)
![TikTok post by @mmotherem for BAGGU. Caption reads: [...] . . @Gap @Free People @Nike @BAGGU....](https://images.od.modash.io/0a93b847dab199dd36e415a8f6b28b8c2d55e41d)
nashlyvazquez x BAGGU
![TikTok post by @nashlyvazquez for BAGGU. Caption reads: [...] 🩷🩷 @Crocs @Levi’s @target @BAGGU #fyp....](https://images.od.modash.io/9c6dfc472d87fdca67259393d432e66150509a95)
![TikTok post by @nashlyvazquez for BAGGU. Caption reads: [...] #ootd #weeknd #clogs #casual @BAGGU @God’s....](https://images.od.modash.io/1ff70e0e449dfce1e37342e800ade7e810153a34)
![TikTok post by @nashlyvazquez for BAGGU. Caption reads: [...] #winter @Dr. Scholl's Shoes @BAGGU @madewell.](https://images.od.modash.io/f63c9eeb2d6147be9bc567bafa20411cec7e28df)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BAGGU had the most influencer activity. 68.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.7%)
- Japan (4.5%)
- Canada (3.6%)
BAGGU's influencer activity by market
Here is another example of BAGGU collaborating with an influencer in United States.
mmotherem x BAGGU
BAGGU's influencer activity vs. related brands
BAGGU competes in everyday accessories that are design-forward, collectible, and highly shareable in lifestyle content. Kitsch and Wildflower Cases target similar shoppers who buy colorful accessories via UGC, drops, and creator collaborations.
Total influencer content
BAGGU vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kitsch leads with 13.6k sponsored posts, significantly outpacing BAGGU (2.9k posts) and Wildflower Cases (1.9k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs. Kitsch has several times more total posts than BAGGU and Wildflower Cases.
By social platform
BAGGU vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kitsch leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kitsch at 11.9k, BAGGU at 2.2k, Wildflower Cases at 1.9k posts. BAGGU's activity is particularly concentrated on TikTok. On TikTok, Kitsch has several times more posts than BAGGU and Wildflower Cases.
By geographical market
BAGGU vs. related brands influencer activity (by country)
Estimated sponsored posts in BAGGU's top markets
Kitsch has the highest estimated sponsored-post volume in United States (10k posts, 74.7%), United Kingdom (777 posts, 5.7%), Brazil (505 posts, 3.7%), while Wildflower Cases has the highest estimated sponsored-post volume in South Korea (199 posts, 10.5%), Canada (148 posts, 7.8%), while BAGGU leads in Japan with 129 posts (4.5%). Looking at United States specifically, the split is Kitsch at 10k posts (74.7%), BAGGU at 2k posts (68.5%), Wildflower Cases at 1.2k posts (61%). BAGGU's strength in Japan may indicate a home-market focus, while Kitsch shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kitsch's Influencer Marketing Strategy
- Wildflower Cases's Influencer Marketing Strategy
- Youtooz's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- GameSir's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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