Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
BAGGU Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 250 sponsored posts from BAGGU across TikTok, Instagram and YouTube over the last 12 months.
See where BAGGU invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, July was 39.2% more active in terms of posting frequency.
Social platforms breakdown
Where BAGGU's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of BAGGU's accounts
TikTok200
Instagram43
YouTube7
Content format by platform
Share of all sponsored posts.
Instagram · Reels
9.2%
Instagram · Feed Posts
8.0%
TikTok · Posts
80.0%
YouTube · Long-form
2.8%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
9.2%
Instagram · Feed Posts
8.0%
TikTok · Posts
80.0%
YouTube · Long-form
2.8%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How BAGGU's sponsored posts perform
Reach and engagement across all 250 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
10K
Average views per post
2.6K
Median views per post
2.3M
Total views
$61.3K
Estimated media value
6.5%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@mmotheremView on TikTok ↗
it’s fun!!!! . . @Gap @Free People @Nike @BAGGU @Eyebuydirect @Yeokou . . #ootd #fitcheck [...]
132.4K Post views
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@imjennimView on YouTube ↗
[...] - lazy retro shoulder bag (chocolate): ➥ baggu - medium nylon bowler bag (print [...]
106.8K Post views
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@thefemaleformulaView on TikTok ↗
[...] #outfit @Free People @Urban Outfitters @BAGGU @HOKA AD
104.9K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator BAGGU works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
BAGGU's influencers by average views per post
Share of the 177 creators in this dataset
<1K
20.9%
1K-5K
39.5%
5K-10K
15.8%
10K-50K
19.8%
50K-100K
2.8%
100K-500K
1.1%
500K+
No data
Top influencers BAGGU works with
BAGGU's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@mmotheremTikTok9278K
2
@akko325Instagram4135.5K
3
@imjennimYouTube1106.8K
4
@thefemaleformulaTikTok1104.9K
5
@nashlyvazquezTikTok281K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether BAGGU works with creators once, or builds an ongoing roster.
Repeat creators make up 10.6% of BAGGU's creator network and generate 28.9% of total reach. The charts below show how often those partnerships recur and how much of BAGGU's audience reach they account for.
Repeat creators make up 10.6% of BAGGU's creator network and generate 28.9% of total reach. The charts below show how often those partnerships recur and how much of BAGGU's audience reach they account for.
One-off vs. repeat creators
Share of 199 creators
Months active
Repeat creators only
2 months
61.9%
3 months
28.6%
4+ months
9.5%
Repeat partnerships at a glance
28.9%
of total reach comes from repeat creators
3.2
average posts per repeat creator
6 months
longest running partnership
Creators BAGGU works with repeatedly
@mmotheremView on TikTok ↗
it’s fun!!!! . . @Gap @Free People @Nike @BAGGU @Eyebuydirect @Yeokou . . #ootd #fitcheck [...]
132.4K Post views
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@akko325View on Instagram ↗
【保存すると便利な📝大人カジュアル派コーディネートまとめ】 156am / 骨格ストレート アパレルスタッフ二児の母 最近のコーディネートまとめ📽️ [...]
78K Post views
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@paulajudithmView on TikTok ↗
huge fan of her @BAGGU #bagguloafbag #coffee #ootd #tabis [...]
14.3K Post views
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BAGGU's most loyal creators
@mmotherem
Months active6
Posts9
Total engagement7.1K
@akko325
Months active4
Posts4
Total engagement2.2K
@paulajudithm
Months active3
Posts4
Total engagement2.9K
Geographical breakdown
The markets where BAGGU's sponsored creators are based. 91.2% of sponsored posts came from creators based in 5 markets. United States and Japan lead at 45.7% and 23.9%, with the remaining 8.8% spread across a wider range of countries.
Sponsored posts by creator location
Top 9 markets
United States
45.7%
Japan
23.9%
United Kingdom
13.0%
South Korea
4.3%
Australia
4.3%
Indonesia
2.2%
Germany
2.2%
Canada
2.2%
Puerto Rico
2.2%
BAGGU vs. related brands
How BAGGU's influencer activity compares with other accessories brands.
Sponsored posts, last 12 months
BAGGU vs. related brands
1.9K posts
250 posts
149 posts
Frequently asked questions
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