Fanttik Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Fanttik over the last 12 months.
This report breaks down where & how Fanttik invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fanttik, see here: Fanttik influencers.
Influencer activity throughout the year
Fanttik's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Fanttik's influencer activity by month
Number of sponsored posts
Fanttik's sponsored post volume appears to trend upward over the 12-month period, rising from 68 posts in January to 196 in December. The peak month, November, reached 277 posts, 192% higher than the monthly average of 95.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fanttik's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (96.4%)
- YouTube: 41 posts (3.6%)
Fanttik's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Fanttik.
Here are 2 examples of Fanttik's recent sponsored collaborations (one each for TikTok, YouTube).
signedandsilk x Fanttik
![TikTok post by @signedandsilk for Fanttik. Caption reads: [...] #rideon #kidsactivity #christmas....](https://images.od.modash.io/70df42ed339b9e032ca397ea9fc2965bf224adf2)
Influencer bio
Functional FINDS that make you feel good on a budget 💕🏁🤎🎀
Collaboration metrics
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Tronicsfix x Fanttik
Influencer bio
Welcome to the TronicsFix Youtube channel! We believe that repair matters. In an age where it seems like everything is becoming less repairable we're here to show you how to fix it anyway! We think that there's no reason to throw something away if it can be fixed. On our channel, we'll show you what's inside some of the latest tech (and sometimes the old stuff too!), teach you how to fix your own stuff, and also give you an idea of what it takes to make some money on the side if that's what you're into. We think that broken sucks and we're here to show that repair matters. So if you'd like to learn, fix, and/or earn we'd love to have you as a subscriber. -Advertise with us: TronicsFix@clickmedia.group - Learn to Solder: www.gameconsolerepairschool.com - Ask Your Repair Questions: www.tronicsfixforum.com Please Note: Our TronicsFix YouTube videos and posts contain Amazon and eBay affiliate links for which we may be compensated.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.2%
- Carousels: 8.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fanttik are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fanttik's influencers average views (TikTok)
Based on each influencer's average views per post
With 45% of partnerships featuring creators averaging <1K views, Fanttik's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 39.1%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (61.8k avg views/post):
marjojorigole x Fanttik
![TikTok post by @marjojorigole for Fanttik. Caption reads: [...] #voitureelectriqueenfant #fanttik @Fanttik....](https://images.od.modash.io/42300d630398a9ba28bcec5d7a9388e0e32ac4cd)
Influencer bio
Mes produits fav du quotidien 🛍️ marjojocollabs@gmail.com -10% à vie sur ton abo Carouscale ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.6k avg views/post):
erinragancooper x Fanttik
Influencer bio
Doctor of Physical therapy Fitness, fashion, mom finds Shop my favorites 👇🏽👇🏽👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fanttik's repeat partnerships
Out of 545 unique influencers in our dataset, 46 of them (8%) posted content for Fanttik in 3 or more separate calendar months. The most consistent partner is @heymelaniej, who has collaborated across 6 months with 13 total posts.
Here are 3 examples of Fanttik's repeat influencer partnerships, with links to the sponsored content.
heymelaniej x Fanttik
![TikTok post by @heymelaniej for Fanttik. Caption reads: These @FanttikRide ride-ons are the only [...].](https://images.od.modash.io/e44dd52e0de011209288ebd2a9a302a3a1cd63e5)
![TikTok post by @heymelaniej for Fanttik. Caption reads: [...] that right! The brand new @FanttikRide....](https://images.od.modash.io/60950e55e9c0694a82a57bf083b0a0d4dd04d434)
caitvio88 x Fanttik
![TikTok post by @caitvio88 for Fanttik. Caption reads: [...] electric wiggle car by FanttikRide is....](https://images.od.modash.io/0b0a38faeaa128bf69ed4a93023d39fd05ed7b9b)
![TikTok post by @caitvio88 for Fanttik. Caption reads: [...] compartment under the seat.....](https://images.od.modash.io/d82d3ea205179f5ed60a23e5da24f25666a69992)
![TikTok post by @caitvio88 for Fanttik. Caption reads: [...] great Black Friday sale. @@Fanttik....](https://images.od.modash.io/eee129c57c413a2ee4d24355331caa35419d5a00)
sam_sweet_brummom x Fanttik
![TikTok post by @sam_sweet_brummom for Fanttik. Caption reads: @Fanttik Luxe rotary tool, great diy [...].](https://images.od.modash.io/5a91fe567094ac018ac71ec7524f036339df62e9)
![TikTok post by @sam_sweet_brummom for Fanttik. Caption reads: [...] #tools #tiktokmademebuylt @Fanttik Luxe.](https://images.od.modash.io/5ddf46dc1c6f3f9213391756c5c012f89fd5d270)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fanttik had the most influencer activity. 61.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8%)
- Canada (6.7%)
- Germany (6%)
Fanttik's influencer activity by market
Here is another example of Fanttik collaborating with an influencer in United States.
jordandepascale x Fanttik
Fanttik's influencer activity vs. related brands
Fanttik’s gadget-forward, utilitarian product lineup overlaps with RENPHO’s consumer device audience and RYOBI Tools’ practical DIY customer base, making both relevant competitive benchmarks for performance-driven influencer content.
Total influencer content
Fanttik vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
RENPHO leads with 3.1k sponsored posts, significantly outpacing RYOBI Tools (2.1k posts) and Fanttik (1.1k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
By social platform
Fanttik vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, RYOBI Tools leads on Instagram and RENPHO leads on TikTok and YouTube. The gap is most notable on TikTok, with RENPHO at 2.6k, Fanttik at 1.1k, RYOBI Tools at 513 posts. Fanttik's activity is particularly concentrated on TikTok. TikTok accounts for nearly all of Fanttik’s posts, while RYOBI Tools posts far more on Instagram than the other brands.
By geographical market
Fanttik vs. related brands influencer activity (by country)
Estimated sponsored posts in Fanttik's top markets
RENPHO has the highest estimated sponsored-post volume in United States (1.6k posts, 53.2%), United Kingdom (303 posts, 9.8%), Japan (139 posts, 4.5%), while RYOBI Tools leads in Poland with 143 posts (6.7%), while Fanttik leads in Canada with 77 posts (6.7%). Looking at United States specifically, the split is RENPHO at 1.6k posts (53.2%), RYOBI Tools at 1.1k posts (51.4%), Fanttik at 702 posts (61.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- RENPHO's Influencer Marketing Strategy
- RYOBI Tools's Influencer Marketing Strategy
- TLF Apparel's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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