Fanttik Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.1k pieces of influencer content sponsored by Fanttik over the last 12 months.
This report breaks down where & how Fanttik invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fanttik, see here: Fanttik influencers.
Influencer activity throughout the year
Fanttik's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Fanttik's influencer activity by month
Number of sponsored posts
Fanttik's sponsored post volume appears to trend upward over the 12-month period, rising from 723 posts in January to 2K in December. The peak month, November, reached 2.9K posts, 248% higher than the monthly average of 840.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fanttik's sponsored influencer collaborations break down by social platform:
- TikTok: 10.0k posts (99.2%)
- YouTube: 85 posts (0.8%)
Fanttik's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Fanttik.
Here are 2 examples of Fanttik's recent sponsored collaborations (one each for TikTok, YouTube).
milanoseni x Fanttik
![TikTok post by @milanoseni for Fanttik. Caption reads: [...] Aufbereitung mit dem Staubsauger von....](https://images.od.modash.io/621f8b0f67edf8081bf896e08054d66e4dbd27ab)
Influencer bio
Ich kaufe und teste Produkte für euch 🎁 ⬇️Schau dir mein Showcase an⬇️
Collaboration metrics
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Samcrac x Fanttik
![YouTube post by @Samcrac for Fanttik. Caption reads: [...] a complete money pit? Let’s find out!....](https://images.od.modash.io/1b7fdc6d4a5e38edd91ec19c55625b8c88562d5c)
Influencer bio
I'm Sam! I like cars, and chickens. Check out my automotive projects, and stories.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.6%
- Carousels: 5.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Fanttik are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Fanttik's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.6% of partnerships featuring creators averaging <1K views, Fanttik's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (364.9k avg views/post):
juma.tv x Fanttik
Influencer bio
Ich teste Sachen aus dem TikTok Shop! ➖Und mehr➖
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
shopwithalexander x Fanttik
Influencer bio
Tech/Gadgets/Homegoods #shopwithalex Contact: 📧shopwithalexander33@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Fanttik's repeat partnerships
Out of 3.4K unique influencers in our dataset, 425 of them (12%) posted content for Fanttik in 3 or more separate calendar months. The most consistent partner is @kuntzfabrication, who has collaborated across 12 months with 45 total posts.
Here are 3 examples of Fanttik's repeat influencer partnerships, with links to the sponsored content.
kuntzfabrication x Fanttik
![TikTok post by @kuntzfabrication for Fanttik. Caption reads: [...] more useful than I expected. @Fanttik....](https://images.od.modash.io/96abdd2048b9c4f63eab26fc96fec346066c3896)
![TikTok post by @kuntzfabrication for Fanttik. Caption reads: [...] 3D prints by hand? The Fanttik F2 Master....](https://images.od.modash.io/b822203477e622e0dfb0a040c4da95209f358172)
![TikTok post by @kuntzfabrication for Fanttik. Caption reads: [...] fiber molded part with the Fanttik F2 Master....](https://images.od.modash.io/fe8470151524ddab090161c0a7d5c3b6edd91e92)
suprafinds x Fanttik
![TikTok post by @suprafinds for Fanttik. Caption reads: [...] a garage sale so let’s use my @Fanttik....](https://images.od.modash.io/fbdd623f8111c31d9d850c01b9643a3f9011accb)
![TikTok post by @suprafinds for Fanttik. Caption reads: [...] most advanced tape measurer! @Fanttik....](https://images.od.modash.io/48f49bf23e18fa7366c36178e5c6ae397a7cf350)
![TikTok post by @suprafinds for Fanttik. Caption reads: This Fanttik car vacuum is small enough to [...].](https://images.od.modash.io/7aa414679f949ea82ef1bed74814110bae1b5774)
milanoseni x Fanttik
![TikTok post by @milanoseni for Fanttik. Caption reads: Fanttik V8 Apex Auto Staubsauger auto [...].](https://images.od.modash.io/dc9db117a833687d7a63541094fb48f6c39f47bf)
![TikTok post by @milanoseni for Fanttik. Caption reads: Fanttik V8 Apex Auto Staubsauger [...].](https://images.od.modash.io/176bb69c8d56e41f54c9aa091029deabefde8526)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Fanttik had the most influencer activity. 63.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.3%)
- Canada (5.6%)
- Germany (4.9%)
Fanttik's influencer activity by market
Here is another example of Fanttik collaborating with an influencer in United States.
kuntzfabrication x Fanttik
Fanttik's influencer activity vs. related brands
Fanttik’s gadget-forward tools and lifestyle devices overlap with RYOBI Tools in the consumer tool space and RENPHO in app-enabled home devices, making both strong benchmarks for creator-led product demos and performance marketing.
Total influencer content
Fanttik vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fanttik leads with 10.1K sponsored posts, significantly outpacing RENPHO (3.1K posts) and RYOBI Tools (2.4K posts). Across all three brands, the average volume is 5.2K posts, indicating mature, scaled influencer programs. Fanttik has multiple times more total posts than RYOBI Tools and RENPHO.
By social platform
Fanttik vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Fanttik leads on TikTok, while RYOBI Tools has the most activity on Instagram and RENPHO has the most activity on YouTube. The gap is most notable on TikTok, with Fanttik at 10K, RENPHO at 2.5K, RYOBI Tools at 577 posts. Fanttik's activity is particularly concentrated on TikTok. Fanttik has multiple times more TikTok posts than RYOBI Tools and RENPHO.
By geographical market
Fanttik vs. related brands influencer activity (by country)
Estimated sponsored posts in Fanttik's top markets
Fanttik has the highest estimated sponsored-post volume in United States (6.4K posts, 63.3%), United Kingdom (638 posts, 6.3%), Canada (567 posts, 5.6%), suggesting a North America focus, while RYOBI Tools leads in Poland with 167 posts (6.9%). Looking at United States specifically, the split is Fanttik at 6.4K posts (63.3%), RENPHO at 1.8K posts (60.1%), RYOBI Tools at 1.3K posts (52.1%). Fanttik's strength in United States and United Kingdom may indicate a home-market focus, while RYOBI Tools shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- RYOBI Tools's Influencer Marketing Strategy
- RENPHO's Influencer Marketing Strategy
- TLF Apparel's Influencer Marketing Strategy
- Mike's Hot Honey's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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