We analyzed 12.7k pieces of influencer content sponsored by Fanttik over the last 12 months.
This report breaks down where & how Fanttik invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fanttik, see here: Fanttik influencers.
Fanttik's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Fanttik's sponsored post volume appears to trend upward over the 12-month period, rising from 713 posts in January to 2k in December. The peak month, November, reached 2.9k posts, 178% higher than the monthly average of 1.1k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fanttik's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Fanttik.
Here are 2 examples of Fanttik's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Let's Collab!: Edenglowca@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
We’re Cody & Kellie. Storytellers, explorers, and full time adventurers chasing wild places and unforgettable moments. Some days we’re deep in the mountains with no signal, and others we’re exploring vibrant cities, local eats, and unexpected gems you won’t find in a guidebook. Whether we’re off grid by a forest creek or grabbing street tacos downtown, this channel is about living fully on the road, in nature, and everywhere in between. If you crave raw adventure, real stories, and freedom.… you’re in the right place. Subscribe and come get lost with us. For partnership opportunities contact: codyandkellie@influint.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Fanttik are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 51.2% of partnerships featuring creators averaging <1K views, Fanttik's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
Influencer bio
I like tech 🤓 Elgato Partner Gaming: @driggsy 📩 driggsy@theblendedgroup.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Driver, mechanic, fabricator, singer, songwriter, husband, and Dad. Gitcha One!!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 4.1k unique influencers in our dataset, 683 of them (17%) posted content for Fanttik in 3 or more separate calendar months. The most consistent partner is @dave_mvc55, who has collaborated across 12 months with 63 total posts.
Here are 3 examples of Fanttik's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Fanttik had the most influencer activity. 73.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Fanttik collaborating with an influencer in United States.
Fanttik’s practical gadget and tool lineup overlaps with RYOBI Tools and RENPHO in the problem-solving, at-home utility space. They compete for DIY and lifestyle audiences drawn to product demos, everyday fixes, and giftable tech.
Total sponsored posts tracked (last 12 months)
Fanttik leads with 12.7k sponsored posts, significantly outpacing RENPHO (1.4k posts) and RYOBI Tools (402 posts). Across all three brands, the average volume is 4.8k posts, indicating mature, scaled influencer programs. Fanttik has far more total posts than RYOBI Tools and RENPHO combined.
Sponsored posts by platform
Fanttik leads on TikTok and YouTube, while RYOBI Tools leads on Instagram. The gap is most notable on TikTok, with Fanttik at 12.7k, RENPHO at 1.2k, RYOBI Tools at 51 posts. Fanttik's activity is particularly concentrated on TikTok. On TikTok, Fanttik has far more posts than RYOBI Tools and RENPHO.
Estimated sponsored posts in Fanttik's top markets
Fanttik has the highest estimated sponsored-post volume in United States (9.3k posts, 73.2%), Canada (852 posts, 6.7%), United Kingdom (801 posts, 6.3%), suggesting a North America focus, while RENPHO leads in Brazil with 79 posts (5.8%), while RYOBI Tools leads in Poland with 27 posts (6.7%). Looking at United States specifically, the split is Fanttik at 9.3k posts (73.2%), RENPHO at 774 posts (56.6%), RYOBI Tools at 239 posts (59.5%). Fanttik's strength in United States and United Kingdom may indicate a home-market focus, while RENPHO shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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