Youtooz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 982 pieces of influencer content sponsored by Youtooz over the last 12 months.
This report breaks down where & how Youtooz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Youtooz, see here: Youtooz influencers.
Influencer activity throughout the year
Youtooz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Youtooz's influencer activity by month
Number of sponsored posts
Youtooz's influencer output appears relatively consistent throughout the year, averaging about 82 sponsored posts per month. February recorded the highest volume at 124 posts (51% above average), while April was the quietest at 35 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Youtooz's sponsored influencer collaborations break down by social platform:
- Instagram: 649 posts (66.1%)
- TikTok: 256 posts (26.1%)
- YouTube: 77 posts (7.8%)
Youtooz's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Youtooz.
Here are 3 examples of Youtooz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
deerstalkerpictures x Youtooz
![Instagram post by @deerstalkerpictures for Youtooz. Caption reads: [...] in the new limited edition from by @youtooz....](https://images.od.modash.io/91eab8a24802c67917bd83f45f202267e97d3bd1)
Influencer bio
We make films! 🎥🎬 Creators of #1ForAllDnD Director: @Technotropism Cinematographer: @Vysanthe Sydney, Australia 🇦🇺✨
Collaboration metrics
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migolitow x Youtooz
Influencer bio
🇵🇭 I make skits and videos of dancing horror characters. 🔞MDNI🔞
Collaboration metrics
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bdlegendcoc x Youtooz
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] by using this link: Editor: Use My Youtooz....](https://images.od.modash.io/71d4069ee9c0655f26a872e81a88c1ff97816e5f)
Influencer bio
Focused on Clash of Clans Content, Clash of clans attack strategies, clash of clans tips and tricks, clash of clans tutorials and clash of clans updates. Looking to help the people in the clash world by creating valuable content and bringing smiles to people's faces. Brands: bdlegend@amg.gg Stats Archive: Age: 25 Date Started: Friday August 13th, 2021 Started Playing Clash: 2014 Current Clash Phase Started: June 2021 ---Subscriber Tracker--- 0 - August 13th, 2021 100 - December 19th, 2021 (128 Days) 250 - December 28th, 2021 (137 Days) 500 - January 5th, 2022 (145 Days) 1000 - April 24th, 2022 (254 Days) 2500 - December 24th, 2022 (498 Days) 5000 - April 4th, 2023 (600 Days) 10k - May 12th, 2023 (628 Days) 25k - December 6th, 2023 (836 Days) 50k - July 20th, 2024 (1063 Days) 100k - January 22nd, 2025 (1258 Days) 250k -
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 61.9%
- Reels: 38.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Youtooz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Youtooz's influencers average views (Instagram)
Based on each influencer's average views per post
With 48% of partnerships featuring creators averaging 10K-50K views, Youtooz's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (96.5k avg views/post, 40.3k followers):
cozy.cess x Youtooz
![Instagram post by @cozy.cess for Youtooz. Caption reads: [...] Collection is now available at Youtooz!💛....](https://images.od.modash.io/33799d6d8a54e1b4070ff818f453ad9c40ac0cbf)
Influencer bio
4”11 girlie & her side quests ✨ I love cute & cozy things 🎀📍Croatia 🇭🇷🇵🇭 tech • gaming • desk setups • life for collabs 💌 contact.cozycess@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.1k avg views/post, 898.6k followers):
raven_alternative x Youtooz
![Instagram post by @raven_alternative for Youtooz. Caption reads: [...] ready to meet you 🖤 my official @youtooz....](https://images.od.modash.io/203f95dc17796b3c025e38731ea879efb513920d)
Influencer bio
25 🎂 INTJ 📏 Wales 🏴 Anime 🌸 Metal 🤟🏻 Kpop 🇰🇷 Twitch Partner 💜 Powered by @gamersupps ⚡️ Magazine published 📖 AltStar 2x winner🏅
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Youtooz's repeat partnerships
Out of 452 unique influencers in our dataset, 7 of them (2%) posted content for Youtooz in 3 or more separate calendar months. The most consistent partner is @funkopopsnews, who has collaborated across 9 months with 39 total posts. @letstalkanime alone accounts for 7% of all tracked sponsored content.
Here are 2 examples of Youtooz's repeat influencer partnerships, with links to the sponsored content.
funkopopsnews x Youtooz
![Instagram post by @funkopopsnews for Youtooz. Caption reads: YouTooz teases their new Stranger [...].](https://images.od.modash.io/52216411e42dab658ea981bee4fe0c7a70670d6c)
bdlegendcoc x Youtooz
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/322d133c45d5eda8778e18414cf3fa5d387960a6)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/7957e010b4bb174ddba130ce9ae62d4db42b0c48)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Youtooz had the most influencer activity. 67% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.1%)
- Canada (4.4%)
- Brazil (3.7%)
Youtooz's influencer activity by market
Here is another example of Youtooz collaborating with an influencer in United States.
weapogames x Youtooz
![TikTok post by @weapogames for Youtooz. Caption reads: [...] your greatest adversaries are coming to....](https://images.od.modash.io/4da4ac8111aff592968e019e50a18fa943686cfb)
Youtooz's influencer activity vs. related brands
Youtooz competes with Makeship in limited-edition, internet-culture collectibles driven by creator fandoms and drop mechanics. Bratz is a strong adjacent benchmark in collectible toy culture where community nostalgia and social buzz influence demand.
Total influencer content
Youtooz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bratz leads with 2.1k sponsored posts, significantly outpacing Youtooz (982 posts) and Makeship (561 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. Bratz has over twice as many total posts as Youtooz and Makeship.
By social platform
Youtooz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Bratz leads on Instagram and TikTok and Makeship leads on YouTube. The gap is most notable on TikTok, with Bratz at 1.2k, Youtooz at 256, Makeship at 97 posts. On TikTok, Bratz has several times more posts than Youtooz and Makeship.
By geographical market
Youtooz vs. related brands influencer activity (by country)
Estimated sponsored posts in Youtooz's top markets
Bratz has the highest estimated sponsored-post volume in United States (880 posts, 41.6%), Thailand (127 posts, 6%), Brazil (102 posts, 4.8%), while Youtooz has the highest estimated sponsored-post volume in United Kingdom (89 posts, 9.1%), Canada (43 posts, 4.4%). Looking at United States specifically, the split is Bratz at 880 posts (41.6%), Youtooz at 658 posts (67%), Makeship at 367 posts (65.4%). Youtooz's strength in United Kingdom may indicate a home-market focus, while Bratz shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Makeship's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- Melissa & Doug's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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