We analyzed 2.0k pieces of influencer content sponsored by Youtooz over the last 12 months.
This report breaks down where & how Youtooz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Youtooz, see here: Youtooz influencers.
Youtooz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Youtooz's influencer output appears relatively consistent throughout the year, averaging about 166 sponsored posts per month. October recorded the highest volume at 238 posts (43% above average), while February was the quietest at 104 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Youtooz's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Youtooz.
Here are 3 examples of Youtooz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
We make films! 🎥🎬 Creators of #1ForAllDnD Director: @Technotropism Cinematographer: @Vysanthe Sydney, Australia 🇦🇺✨
Collaboration metrics
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Influencer bio
🇵🇭 I make skits and videos of dancing horror characters. 🔞MDNI🔞
Collaboration metrics
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Influencer bio
💖 trend starter, something new every day 💖 PROFESSIONAL RAGE QUITTER www.vanilbean.com Support me by using ⭐STAR CODE VANI⭐ I get a lil commission from Roblox every time you use it SOCIALS! Roblox user: VanilBean Roblox group: Vanil's Beans Instagram: Vanilbeanz TikTok: Vanilbean ✉️vanilbean@ellify.com
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Youtooz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 29.7% of partnerships featuring creators averaging 100K-500K views, Youtooz's strategy suggests a reach-oriented approach with established creators. The 10K-50K views segment is also prominent at 25.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.5M avg views/post):
Influencer bio
Hi! I like to draw and play games :D Luke 6:27-28
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.0k avg views/post):
Influencer bio
Psychostick is a heavy band for heavy people. We make comedy metal songs and videos about how our day went. We do metal and hardcore covers sometimes too. Thank you for reading the about section.
Collaboration metrics
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Out of 683 unique influencers in our dataset, 17 of them (2%) posted content for Youtooz in 3 or more separate calendar months. The most consistent partner is @AlveusSanctuary, who has collaborated across 12 months with 44 total posts. @bdlegendcoc alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Youtooz's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Youtooz had the most influencer activity. 65.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Youtooz collaborating with an influencer in United States.
Youtooz competes in collectibles and creator-driven drops; Makeship is the closest like-for-like in influencer collab merch, while Bratz represents a comparable character collectible ecosystem competing for fan attention.
Total sponsored posts tracked (last 12 months)
Bratz leads with 2.1k sponsored posts, marginally ahead of Makeship (2.1k posts) and Youtooz (2k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
Sponsored posts by platform
Among these brands, Bratz leads on Instagram and TikTok and Makeship leads on YouTube. The gap is most notable on TikTok, with Bratz at 1.1k, Youtooz at 213, Makeship at 102 posts. Makeship's activity is particularly concentrated on YouTube. Bratz has far more TikTok posts than Youtooz and Makeship, and Makeship has far more YouTube posts than Youtooz and Bratz.
Estimated sponsored posts in Youtooz's top markets
Makeship has the highest estimated sponsored-post volume in United States (1.3k posts, 62.7%), Canada (127 posts, 6%), suggesting a North America focus, while Youtooz leads in United Kingdom with 201 posts (10.1%), while Bratz has the highest estimated sponsored-post volume in Thailand (152 posts, 7.1%), Mexico (131 posts, 6.1%). Looking at United States specifically, the split is Makeship at 1.3k posts (62.7%), Youtooz at 1.3k posts (65.7%), Bratz at 927 posts (43.2%). Youtooz's strength in United Kingdom may indicate a home-market focus, while Bratz shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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