Youtooz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by Youtooz over the last 12 months.
This report breaks down where & how Youtooz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Youtooz, see here: Youtooz influencers.
Influencer activity throughout the year
Youtooz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Youtooz's influencer activity by month
Number of sponsored posts
Youtooz's influencer output appears relatively consistent throughout the year, averaging about 119 sponsored posts per month. April recorded the highest volume at 169 posts (42% above average), while November was the quietest at 76 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Youtooz's sponsored influencer collaborations break down by social platform:
- Instagram: 945 posts (64.8%)
- TikTok: 313 posts (21.5%)
- YouTube: 200 posts (13.7%)
Youtooz's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Youtooz.
Here are 3 examples of Youtooz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
portablemoose x Youtooz
![Instagram post by @portablemoose for Youtooz. Caption reads: [...] a friend 🐱 the all new #sallyface x youtooz....](https://images.od.modash.io/6c2649072fa562192490cfd6b68dbc07b6b74e95)
Influencer bio
Indie game developer | Creator of #SallyFace | Also with @wither.studios
Collaboration metrics
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migolitow x Youtooz
Influencer bio
🇵🇭 I make skits and videos of dancing horror characters. 🔞MDNI🔞
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Blooprint x Youtooz
Influencer bio
Home to some of Rust's greatest stories. Subscribe! Welcome to my channel! Since I started playing Rust in 2016 it's been my favorite game. Over those years of enjoying Rust and the one of a kind content it has to offer, I've slowly been evolving my craft as a self-taught editor and content creator. I've edited and/or creative directed every single one of my main channel videos and I intend to do so for the foreseeable future. So if my schedule seems a little inconsistent, just know so much love is put into every second, and that the process takes time. Thank you so much for watching! My Links Twitch - https://www.twitch.tv/blooprint Twitter - https://twitter.com/blooprintgames Discord - https://discord.gg/blooprint Merch/Website - https://blooprintgaming.com Bloo's Bunker - https://www.youtube.com/c/blooprintsbunker Blooprint and affiliated Blooprint logos are trademarks of Blooprint Gaming Inc. in the United States.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 63%
- Reels: 37%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Youtooz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Youtooz's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.9% of partnerships featuring creators averaging 10K-50K views, Youtooz's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (93.7k avg views/post, 430.3k followers):
bunnlops x Youtooz
![Instagram post by @bunnlops for Youtooz. Caption reads: [...] will be announced soon! Thank you @youtooz....](https://images.od.modash.io/403009e2b4ae1ce33a82d7c78e6b8bd1afb0f445)
Influencer bio
🔞 🐰 creators of “The Trepanation of Bunnyborn Lops” 🪓 business inquiries → bunnlopsart@gmail.com 🚫 DO NOT repost/trace/heavily reference our art 🚫
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post, 319.3k followers):
buscemi_cat x Youtooz
Influencer bio
I'm Marla your favorite famous cat! 💖 Be Kind 💖 🐾Adopt Don’t Shop🐾 !Do not use videos without permission!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Youtooz's repeat partnerships
Out of 638 unique influencers in our dataset, 10 of them (2%) posted content for Youtooz in 3 or more separate calendar months. The most consistent partner is @spindlehorsetoons, who has collaborated across 9 months with 43 total posts. @letstalkanime alone accounts for 5% of all tracked sponsored content.
Here are 2 examples of Youtooz's repeat influencer partnerships, with links to the sponsored content.
funkopopsnews x Youtooz
![Instagram post by @funkopopsnews for Youtooz. Caption reads: YouTooz teases their new Stranger [...].](https://images.od.modash.io/52216411e42dab658ea981bee4fe0c7a70670d6c)
bdlegendcoc x Youtooz
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/5deb9c02554bb6f4b4cfb84453b95c697fb39a5a)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/9f97ffb2193b05d55f763bb26053d8e0a7ba734b)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/5305b1cfc1cbc3888fd67aec755c9777eb26717e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Youtooz had the most influencer activity. 67.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.4%)
- Brazil (4.4%)
- Canada (4.2%)
Youtooz's influencer activity by market
Here is another example of Youtooz collaborating with an influencer in United States.
nikkicarreon x Youtooz
Youtooz's influencer activity vs. related brands
Youtooz and Makeship both monetize internet fandom through limited-run collectibles tied to creators and IP, making them direct competitors for the same audiences. Bratz is a broader collectible/toy brand that competes for shelf share and social buzz in the toys space.
Total influencer content
Youtooz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Makeship leads with 1.8k sponsored posts, marginally ahead of Bratz (1.8k posts) and Youtooz (1.5k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Youtooz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Youtooz leads on Instagram, while Bratz has the most activity on TikTok and Makeship has the most activity on YouTube. The gap is most notable on YouTube, with Makeship at 1.3k, Youtooz at 200, Bratz at 15 posts. Makeship's activity is particularly concentrated on YouTube. On TikTok, Bratz has multiple times more posts than Youtooz and Makeship, while on YouTube, Makeship has multiple times more posts than Youtooz and Bratz.
By geographical market
Youtooz vs. related brands influencer activity (by country)
Estimated sponsored posts in Youtooz's top markets
Makeship has the highest estimated sponsored-post volume in United States (1.1k posts, 63.2%), United Kingdom (167 posts, 9.3%), Canada (106 posts, 5.9%), suggesting a North America focus, while Bratz has the highest estimated sponsored-post volume in Mexico (100 posts, 5.6%), Thailand (98 posts, 5.5%), while Youtooz leads in Brazil with 64 posts (4.4%). Looking at United States specifically, the split is Makeship at 1.1k posts (63.2%), Youtooz at 990 posts (67.9%), Bratz at 805 posts (45.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Makeship's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- Melissa & Doug's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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