Youtooz Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by Youtooz over the last 12 months.

This report breaks down where & how Youtooz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Youtooz, see here: Youtooz influencers.

Influencer activity throughout the year

Youtooz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Youtooz's influencer posting pattern appears irregular, with notable fluctuations month to month. February saw the highest output at 238 posts (46% above the 163 monthly average), while July was the quietest at 59 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Youtooz's sponsored influencer collaborations break down by social platform:

• Instagram: 865 posts (44%)
• YouTube: 806 posts (41%)
• TikTok: 294 posts (15%)

Instagram influencer marketing is a clear focus for Youtooz.

Here are 3 examples of Youtooz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

portablemoose x Youtooz

portablemoose

@portablemoose

17 Dec, 25

544.2k

90k

[...] a friend 🐱 the all new #sallyface x youtooz collection 🤘available 4 weeks only [...]

Influencer bio

Indie game developer | Creator of #SallyFace | Also with @wither.studios

Collaboration metrics

Post views544.2k

Post EMV $25.3k

More influencer data

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deerstalkerpictures x Youtooz

deerstalkerpictures

@deerstalkerpictures

08 Aug, 25

827.7k

24.8k

Gather your party today at #bg3 #baldursgate3

Influencer bio

Creators of #1ForAllDnD #1ForAllSeries on YouTube ⚔️ Watch full episodes here:

Collaboration metrics

Post views827.7k

Post EMV $17.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

deathbattle x Youtooz

deathbattle

@deathbattle

05 Apr, 26

1.6M

92k

[...] Thanks Raycon for sponsoring! Get my Youtooz → ►Get extra perks as a Death Battle [...]

Influencer bio

Death Battle is the show that answers the question "Who would win in a fight?" between your favorite pop culture characters! ►Get extra perks as a Death Battle CHAMPION: https://www.youtube.com/deathbattle/join ►Click to SUBSCRIBE: http://bit.ly/SubToDeathBattle ►Check out our NEW website at https://www.deathbattle.gg OFFICIAL DEATH BATTLE SUGGESTION FORM: https://bit.ly/DBSuggest2425 Connect with the team: Ben B. Singer - https://twitter.com/BenBSinger Chad James - https://twitter.com/ChadJamesRT Sam Mitchell - https://twitter.com/ScrewAttackSam Austin Harper - https://bsky.app/profile/potatohound.bsky.social

Collaboration metrics

Post views1.6M

Post EMV $56.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44.1% of partnerships featuring creators averaging 10K-50K views, Youtooz's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (120.8k avg views/post, 1.5M followers):

hellaverseonprime x Youtooz

hellaverseonprime

@hellaverseonprime

03 Feb, 26

48.8k

[...] know that 👼 the all new #hazbinhotel x youtooz collection drops feb 6th at 3pm est 🪽 [...]

Influencer bio

Home for all things HELLUVA BOSS and HAZBIN HOTEL on Prime Video 😈

Collaboration metrics

Post likes48.8k

Post EMV $4.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.5k avg views/post, 323.5k followers):

buscemi_cat x Youtooz

buscemi_cat

@buscemi_cat

18 Feb, 26

13.3k

We partnered with Youtooz to bring our girl to life!! 🎁 Giveaway [...]

Influencer bio

I'm Marla your favorite famous cat! 💖 Be Kind 💖 🐾Adopt Don’t Shop🐾 !Do not use videos without permission!

Collaboration metrics

Post likes13.3k

Post EMV $1.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Youtooz's repeat partnerships

bdlegendcoc x Youtooz

bdlegendcoc

@bdlegendcoc

13 Sep, 25

569.7k

21k

[...] this link: Editor: Use My Youtooz link for 10% Discount on CoC [...]

bdlegendcoc

@bdlegendcoc

26 Nov, 25

545.5k

25k

[...] this link: Editor: Use My Youtooz link for 10% Discount on CoC [...]

bdlegendcoc

@bdlegendcoc

18 Jun, 26

500k

16k

[...] this link: Editor: Use My Youtooz link for 10% Discount on CoC [...]

funkopopsnews x Youtooz

funkopopsnews

@funkopopsnews

22 Nov, 25

1.3k

Things are getting Strange .. YouTooz teases their new Stranger [...]

funkopopsnews

@funkopopsnews

25 Dec, 25

949

YouTooz teases their new Stranger [...]

funkopopsnews

@funkopopsnews

02 Feb, 26

807

First peek at the new YouTooz AstroBot figures! With these [...]

PaulieEsther x Youtooz

PaulieEsther

@PaulieEsther

08 Jun, 26

6.8k

386

[...] JU and DBD for a brand new Youtooz, and some JU x DBD apparel [...]

PaulieEsther

@PaulieEsther

19 May, 26

5.3k

266

[...] an eye open for the new DBD Youtooz figures and plushies? You can [...]

PaulieEsther

@PaulieEsther

28 Mar, 26

1.7k

103

[...] latest Grimoire voting. New YouTooz plushies. New All Kill [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.4%)
• Canada (5.5%)
• Brazil (3.4%)

Here is another example of Youtooz collaborating with an influencer in United States.

isaacwhyy x Youtooz

isaacwhyy

@isaacwhyy

27 Nov, 25

1.3M

56.4k

Welcome to Discord MasterChef. A long-awaited sequel to Isaacwhy's Discord Chefs. The competition where Willy, Yumi, Larry, Big T, Grunk, and Grunk's friends all cook together on Discord. This time, with contestants being blind and deaf, others unable to use their hands, and some using tiny utensils, we've taken another step up. Join us today in cooking the WORST dishes known to man, in a gut-wrenching, 1v1, head-to-head contest showdown, here on Discord Masterchef. Who will show the most talent in the kitchen? Watch and find out for yourself ;). ______________ ‼️ 3 NEW ISAACWHY PLUSHIES, 2 PINS, NOW AVAILABLE EXCLUSIVELY AT: ‼️ ______________ Title + concept inspired by ‪@pikauu‬ __________________________________________ SUPPORT MY FRIENDS IN THE VIDEO ‪@Softwilly‬ ‪@Yumi‬ ‪@larrycrotch‬ Tanner: Grunk: Jackson: ______________ 🥛 DOUBLE CUP FINALLY RESTOCKED 🥛 20% OFF TODAY ONLY USING CODE 'GROUP'. _______ SUBSCRIBE TO OUR GAMING CHANNEL: ‪@TheGroupChatGaming‬ _______ JOIN THE OFFICIAL DISCORD (~π MEMBERS): / discord _______ silly blue emojis found at :) _______ Socials: TWITCH: / isaac_why IG: / isaacwhy TWT/X:

Youtooz's influencer activity vs. related brands

Youtooz competes with Makeship and Bratz for collectible-driven fandom spending and social hype. These brands win through limited releases, creator collaborations, and highly shareable unboxing content.

Total influencer content

Youtooz leads with 2k sponsored posts, marginally ahead of Makeship (1.8k posts) and Bratz (1.8k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

Youtooz leads on Instagram, while Bratz has the most activity on TikTok and Makeship has the most activity on YouTube. The gap is most notable on TikTok, with Bratz at 1.1k, Youtooz at 294, Makeship at 129 posts. On TikTok, Bratz has far more posts than Youtooz and Makeship, and on YouTube, Makeship has far more posts than Youtooz and Bratz.

By geographical market

Youtooz has the highest estimated sponsored-post volume in United States (1.3k posts, 65%), United Kingdom (185 posts, 9.4%), Canada (108 posts, 5.5%), suggesting a North America focus, while Bratz leads in Thailand with 118 posts (6.6%). Looking at United States specifically, the split is Youtooz at 1.3k posts (65%), Makeship at 1.1k posts (62.2%), Bratz at 770 posts (43%). Youtooz's strength in United States and United Kingdom may indicate a home-market focus, while Bratz shows broader regional investment.