Youtooz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.1k pieces of influencer content sponsored by Youtooz over the last 12 months.
This report breaks down where & how Youtooz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Youtooz, see here: Youtooz influencers.
Influencer activity throughout the year
Youtooz's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Youtooz's influencer activity by month
Number of sponsored posts
Youtooz's influencer output appears relatively consistent throughout the year, averaging about 172 sponsored posts per month. February recorded the highest volume at 238 posts (38% above average), while June was the quietest at 83 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Youtooz's sponsored influencer collaborations break down by social platform:
- YouTube: 891 posts (43.2%)
- Instagram: 869 posts (42.2%)
- TikTok: 301 posts (14.6%)
Youtooz's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Youtooz.
Here are 3 examples of Youtooz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
portablemoose x Youtooz
![Instagram post by @portablemoose for Youtooz. Caption reads: [...] a friend 🐱 the all new #sallyface x youtooz....](https://images.od.modash.io/6c2649072fa562192490cfd6b68dbc07b6b74e95)
Influencer bio
Indie game developer | Creator of #SallyFace | Also with @wither.studios
Collaboration metrics
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deerstalkerpictures x Youtooz
Influencer bio
Creators of #1ForAllDnD #1ForAllSeries on YouTube ⚔️ Watch full episodes here:
Collaboration metrics
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deathbattle x Youtooz
![YouTube post by @deathbattle for Youtooz. Caption reads: [...] Thanks Raycon for sponsoring! Get my Youtooz....](https://images.od.modash.io/c694e612b609e1f85f700f396b72fe2adae46bd4)
Influencer bio
Death Battle is the show that answers the question "Who would win in a fight?" between your favorite pop culture characters! ►Get extra perks as a Death Battle CHAMPION: https://www.youtube.com/deathbattle/join ►Click to SUBSCRIBE: http://bit.ly/SubToDeathBattle ►Check out our NEW website at https://www.deathbattle.gg OFFICIAL DEATH BATTLE SUGGESTION FORM: https://bit.ly/DBSuggest2425 Connect with the team: Ben B. Singer - https://twitter.com/BenBSinger Chad James - https://twitter.com/ChadJamesRT Sam Mitchell - https://twitter.com/ScrewAttackSam Austin Harper - https://bsky.app/profile/potatohound.bsky.social
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 76.7%
- Shorts: 23.3%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Youtooz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Youtooz's influencers average views (YouTube)
Based on each influencer's average views per post
With 32.7% of partnerships featuring creators averaging 10K-50K views, Youtooz's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 26.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (598.3k avg views/post, 728.0k followers):
FuhNaff x Youtooz
![YouTube post by @FuhNaff for Youtooz. Caption reads: [...] :) Use code FUHNAFF for 5% OFF ALL FNAF....](https://images.od.modash.io/7dbc858df84645e09e174f0dc4974c45497c33cf)
Influencer bio
Hi I'm John :)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (5.1k avg views/post, 35.0k followers):
RubberBandGames x Youtooz
![YouTube post by @RubberBandGames for Youtooz. Caption reads: [...] Feb! 👀 Wobbly Life has partnered with....](https://images.od.modash.io/e5398c70544e1f8951462dd6cad2560641f8a749)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Youtooz's repeat partnerships
Out of 732 unique influencers in our dataset, 17 of them (2%) posted content for Youtooz in 3 or more separate calendar months. The most consistent partner is @MYSTlC7, who has collaborated across 11 months with 35 total posts.
Here are 3 examples of Youtooz's repeat influencer partnerships, with links to the sponsored content.
bdlegendcoc x Youtooz
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/71d4069ee9c0655f26a872e81a88c1ff97816e5f)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/322d133c45d5eda8778e18414cf3fa5d387960a6)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...] this link: Editor: Use My Youtooz link for....](https://images.od.modash.io/466fb4cc050364a9c4c12ec3dce9c570165d1869)
funkopopsnews x Youtooz
![Instagram post by @funkopopsnews for Youtooz. Caption reads: YouTooz teases their new Stranger [...].](https://images.od.modash.io/52216411e42dab658ea981bee4fe0c7a70670d6c)
PaulieEsther x Youtooz
![YouTube post by @PaulieEsther for Youtooz. Caption reads: [...] JU and DBD for a brand new Youtooz, and some....](https://images.od.modash.io/207b07d43ff4edef41566a0098ee49e2fab59b08)
![YouTube post by @PaulieEsther for Youtooz. Caption reads: [...] an eye open for the new DBD Youtooz figures....](https://images.od.modash.io/4278b0e58d81d52e642d173bf5aa612177eef6d6)
![YouTube post by @PaulieEsther for Youtooz. Caption reads: [...] latest Grimoire voting. New YouTooz....](https://images.od.modash.io/ee53a4e8ebc91f9d037eb022864c5e3276e95e5c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Youtooz had the most influencer activity. 65.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.5%)
- Canada (5.4%)
- Australia (3.2%)
Youtooz's influencer activity by market
Here is another example of Youtooz collaborating with an influencer in United States.
isaacwhyy x Youtooz
Youtooz's influencer activity vs. related brands
Youtooz competes with Makeship in creator- and fandom-driven collectibles launched via limited drops. Bratz is a strong adjacent benchmark for pop-culture collectibles and nostalgia-led influencer activation.
Total influencer content
Youtooz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Youtooz leads with 2.1k sponsored posts, marginally ahead of Makeship (1.9k posts) and Bratz (1.8k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
Youtooz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Youtooz leads on Instagram, while Bratz has the most activity on TikTok and Makeship has the most activity on YouTube. The gap is most notable on TikTok, with Bratz at 1.1k, Youtooz at 301, Makeship at 110 posts. Makeship's activity is particularly concentrated on YouTube. On TikTok, Bratz has 1110 posts, which is several times higher than Youtooz (301) and Makeship (110).
By geographical market
Youtooz vs. related brands influencer activity (by country)
Estimated sponsored posts in Youtooz's top markets
Youtooz has the highest estimated sponsored-post volume in United States (1.4k posts, 65.6%), United Kingdom (196 posts, 9.5%), Canada (111 posts, 5.4%), suggesting a North America focus, while Bratz leads in Mexico with 96 posts (5.4%). Looking at United States specifically, the split is Youtooz at 1.4k posts (65.6%), Makeship at 1.2k posts (62.1%), Bratz at 766 posts (43.3%). Youtooz's strength in United States and United Kingdom may indicate a home-market focus, while Bratz shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Makeship's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- La La Land Kind Cafe's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- Melissa & Doug's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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