Youtooz Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 268 pieces of influencer content sponsored by Youtooz over the last 12 months.
This report breaks down where & how Youtooz invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Youtooz, see here: Youtooz influencers.
Influencer activity throughout the year
Youtooz's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Youtooz's influencer activity by month
Number of sponsored posts
Youtooz's sponsored post volume appears to trend upward over the 12-month period, rising from 17 posts in January to 42 in December. The peak month, December, reached 42 posts, 91% higher than the monthly average of 22.
Youtooz's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 9.4M, while March recorded the least at 891.9k. Across all tracked posts in the 12-month window, average views per post were 137.4k. Interestingly, the highest-view month (April) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @VanilBean, generated 3.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Youtooz's sponsored influencer collaborations break down by social platform:
- YouTube: 149 posts (55.6%)
- Instagram: 99 posts (36.9%)
- TikTok: 20 posts (7.5%)
Youtooz's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Youtooz.
Here are 3 examples of Youtooz's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
deerstalkerpictures x Youtooz
![Instagram post by @deerstalkerpictures for Youtooz. Caption reads: [...] in the new limited edition from by @youtooz....](https://images.od.modash.io/91eab8a24802c67917bd83f45f202267e97d3bd1)
Influencer bio
We make films! 🎥🎬 Creators of #1ForAllDnD Director: @Technotropism Cinematographer: @Vysanthe Sydney, Australia 🇦🇺✨
Collaboration metrics
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migolitow x Youtooz
Influencer bio
🇵🇭 I make skits and videos of dancing horror characters. 🔞MDNI🔞
Collaboration metrics
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VanilBean x Youtooz
![YouTube post by @VanilBean for Youtooz. Caption reads: [...]
Get the VANILBEAN VINYL FIGURE on....](https://images.od.modash.io/8ef40f91125e3e21f90cc6f542a5f8a0afbc6007)
Influencer bio
💖 trend starter, something new every day 💖 PROFESSIONAL RAGE QUITTER www.vanilbean.com Support me by using ⭐STAR CODE VANI⭐ I get a lil commission from Roblox every time you use it SOCIALS! Roblox user: VanilBean Roblox group: Vanil's Beans Instagram: Vanilbeanz TikTok: Vanilbean ✉️vanilbean@ellify.com
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 59.7%
- Shorts: 40.3%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Youtooz are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Youtooz's influencers average views (YouTube)
Based on each influencer's average views per post
With 44.6% of partnerships featuring creators averaging 100K-500K views, Youtooz's strategy suggests a reach-oriented approach with established creators.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.5M avg views/post):
Wondernat x Youtooz
Influencer bio
Hi! I like to draw and play games :D Luke 6:27-28
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (8.5k avg views/post):
PaulieEsther x Youtooz
![YouTube post by @PaulieEsther for Youtooz. Caption reads: [...] on socials about DBD. New DBD Youtooz....](https://images.od.modash.io/e42f04418f3c615cf843c7aa2b88d3cb206a676f)
Influencer bio
Paulie is an old man in the gaming world, but if there's one thing that we learned from that instant classic Adam Sandler movie "Pixels" it is that old men gamers can still hang, nay, they can SAVE THE FRICKING WORLD, YO! ;) I'm just a simple guy who works from home so that I can take care of my disabled son. Sometimes I feel like I don't get to interact with the outside world as much as a "normal" person, so this is my outlet to connect with peeps who share our interest in gaming. You can watch me stream live here on Youtube and Twitch most nights at https://www.twitch.tv/paulieesther Use my Linktree to visit all my links related to me: https://linktr.ee/paulieesther Fog Whisperers with links to their channels in this Dead By Daylight official website article: https://deadbydaylight.com/en/news/fog-whisperers-program Want to send me some snail mail? I have a Post Office Box set up now! PAULIE ESTHER P.O. BOX 37016 STANLEY PARK MALL PO KITCHENER, ON N2A 4A7 CANADA
Collaboration metrics
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Youtooz's repeat partnerships
Out of 124 unique influencers in our dataset, 3 of them (2%) posted content for Youtooz in 3 or more separate calendar months. The most consistent partner is @funkopopsnews, who has collaborated across 10 months with 47 total posts. @bdlegendcoc alone accounts for 26% of all tracked sponsored content.
Here are 3 examples of Youtooz's repeat influencer partnerships, with links to the sponsored content.
funkopopsnews x Youtooz
![Instagram post by @funkopopsnews for Youtooz. Caption reads: [...] new Invincible VS Conquest YouTooz figure ~....](https://images.od.modash.io/1591d3dfef2a104e5e2922962c590bf9c335cb34)
bdlegendcoc x Youtooz
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...]
Editor:
Use My Youtooz link for 10%....](https://images.od.modash.io/71d4069ee9c0655f26a872e81a88c1ff97816e5f)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...]
Editor:
Use My Youtooz link for 10%....](https://images.od.modash.io/322d133c45d5eda8778e18414cf3fa5d387960a6)
![YouTube post by @bdlegendcoc for Youtooz. Caption reads: [...]
Editor:
Use My Youtooz link for 10%....](https://images.od.modash.io/466fb4cc050364a9c4c12ec3dce9c570165d1869)
MYSTlC7 x Youtooz
![YouTube post by @MYSTlC7 for Youtooz. Caption reads: [...] Merch - Coming Soon
🧸 YouTooz - [...].](https://images.od.modash.io/8c1b95855030532832b1b8c4e369e2051875e1e0)
![YouTube post by @MYSTlC7 for Youtooz. Caption reads: [...] http://mysticrips.com
🧸 YouTooz - [...].](https://images.od.modash.io/6c9a3df68de87305f0444ff778e7fb39777f97a0)
![YouTube post by @MYSTlC7 for Youtooz. Caption reads: [...] Merch - Coming Soon
🧸 YouTooz - [...].](https://images.od.modash.io/4b8e76e40f10f41012d1bb8d260a378fc53c67a9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Youtooz had the most influencer activity. 66.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.9%)
- Canada (5.5%)
- Australia (3.2%)
Youtooz's influencer activity by market
Here is another example of Youtooz collaborating with an influencer in United States.
deathbattle x Youtooz
![YouTube post by @deathbattle for Youtooz. Caption reads: Get my Youtooz → [...].](https://images.od.modash.io/2ea5cba6cf924a05118de66663a64d6bde5f7663)
Youtooz's influencer activity vs. related brands
Youtooz competes in collectible, fandom-driven merchandise, similar to Makeship’s creator-led drops and Sanrio’s character-based collectibles. All three target online communities where influencer partnerships and limited releases drive demand.
Total influencer content
Youtooz vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sanrio leads with 499 sponsored posts, significantly outpacing Youtooz (268 posts) and Makeship (112 posts). Across all three brands, the average volume is 293 posts, indicating limited or experimental influencer activity.
By social platform
Youtooz vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Youtooz leads on YouTube, while Sanrio has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Sanrio at 337, Youtooz at 99, Makeship at 18 posts. Makeship's activity is particularly concentrated on YouTube. Sanrio has multiple times more Instagram and TikTok posts than Youtooz and Makeship, while Youtooz has multiple times more YouTube posts than Sanrio.
By geographical market
Youtooz vs. related brands influencer activity (by country)
Estimated sponsored posts in Youtooz's top markets
Sanrio has the highest estimated sponsored-post volume in United States (189 posts, 37.8%), Japan (123 posts, 24.6%), Mexico (21 posts, 4.2%), suggesting a North America focus, while Youtooz has the highest estimated sponsored-post volume in United Kingdom (27 posts, 9.9%), Canada (15 posts, 5.5%). Looking at United States specifically, the split is Sanrio at 189 posts (37.8%), Youtooz at 178 posts (66.3%), Makeship at 70 posts (62.2%). Youtooz's strength in United Kingdom may indicate a home-market focus, while Sanrio shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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