Framar Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Framar over the last 12 months.
This report breaks down where & how Framar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Framar, see here: Framar influencers.
Influencer activity throughout the year
Framar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Framar's influencer activity by month
Number of sponsored posts
Framar's influencer output appears relatively consistent throughout the year, averaging about 136 sponsored posts per month. June recorded the highest volume at 166 posts (22% above average), while April was the quietest at 58 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Framar's sponsored influencer collaborations break down by social platform:
- TikTok: 881 posts (53.9%)
- Instagram: 750 posts (45.9%)
- YouTube: 2 posts (0.1%)
Framar's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Framar.
Here are 2 examples of Framar's recent sponsored collaborations (one each for Instagram, TikTok).
melaniemhasson x Framar
![Instagram post by @melaniemhasson for Framar. Caption reads: [...] the cutest espresso martini foils from....](https://images.od.modash.io/467b7aae0734c95d9800c5cdfc08decd5f89507a)
Influencer bio
educator, creator + industry mentor❤️🔥 founder @revival.salonnyc low maintenance // 𝘩𝘪𝘨𝘩 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘴 @lorealpro @modern_foil subscribe #slickbackmafia
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sharstylescurls x Framar
![TikTok post by @sharstylescurls for Framar. Caption reads: [...] Power Performance Ionic Blow Dryer @framar....](https://images.od.modash.io/b69cdd9ac24d604b3be7fdb9ae011d465b10d619)
Influencer bio
BABYYY... 📍WPG | TO | MTL Every product I recommend = tested IRL.. 🎟️Get Your Tickets — The Network Club↙️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.7%
- Carousels: 2.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Framar are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Framar's influencers average views (TikTok)
Based on each influencer's average views per post
With 30.8% of partnerships featuring creators averaging 1K-5K views, Framar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (557.1k avg views/post):
walmarthairstylist x Framar
Influencer bio
Cosmetologist & Creator Luxury beauty on a budget ✨ Tutorials • Transformations • Vlogs • Fashion
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.9k avg views/post):
bleachwaves_hair x Framar
![TikTok post by @bleachwaves_hair for Framar. Caption reads: [...] collection are you stealing first?? #Framar....](https://images.od.modash.io/1baacff4ae08aa4b10e85d7c08f59d06273395da)
Influencer bio
Toni | NJ Hair Stylist IG @toni_traver Toni@bleachwaves.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Framar's repeat partnerships
Out of 583 unique influencers in our dataset, 27 of them (5%) posted content for Framar in 3 or more separate calendar months. The most consistent partner is @_jennymendoza, who has collaborated across 10 months with 26 total posts.
Here are 3 examples of Framar's repeat influencer partnerships, with links to the sponsored content.
_jennymendoza x Framar
johvonsalon x Framar
![TikTok post by @johvonsalon for Framar. Caption reads: [...] #lufkinhairstylist @framar @Braids &....](https://images.od.modash.io/8028751d9bad3f324b4e168cb6c67f9dd9209fd8)
![TikTok post by @johvonsalon for Framar. Caption reads: [...] Pro @Schwarzkopf Professional @framar....](https://images.od.modash.io/3d24941755d4625def19ac771ac2a62800a8d596)
![TikTok post by @johvonsalon for Framar. Caption reads: [...] Pro @Braids & Freckles @framar @Salon....](https://images.od.modash.io/71130ab0646733d5d5104981f48fc3395123e85c)
hairbycaitiee x Framar
![TikTok post by @hairbycaitiee for Framar. Caption reads: [...] you need!! 🤍🌸 shop now. @framar....](https://images.od.modash.io/f6eb5efe4591db9403d5920c4db69130d06a198f)
![TikTok post by @hairbycaitiee for Framar. Caption reads: [...] foiling only around here☁️✨💕 @framar....](https://images.od.modash.io/6e6a005238aa356b111fc40610e22836c91e605c)
![TikTok post by @hairbycaitiee for Framar. Caption reads: [...] this cute collection✨💜🌙 shop FRAMAR✨....](https://images.od.modash.io/1a53181145df984d6ce01e891593af6333dca577)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Framar had the most influencer activity. 72.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.6%)
- Canada (5.8%)
- Brazil (4.3%)
Framar's influencer activity by market
Here is another example of Framar collaborating with an influencer in United States.
sarahzstylz x Framar
![Instagram post by @sarahzstylz for Framar. Caption reads: [...] 2x more resistant to breakage Tools ⚒️....](https://images.od.modash.io/09b981063bbc3335c111d897d393da7a0f4a4f51)
Framar's influencer activity vs. related brands
Framar is a salon-focused hair brand, so Color Wow Hair is a close competitor in pro haircare styling and treatment products. OLAPLEX competes in the hair repair space with strong salon credibility and overlapping consumer audiences.
Total influencer content
Framar vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Color Wow Hair leads with 18.1k sponsored posts, significantly outpacing OLAPLEX (11.6k posts) and Framar (1.6k posts). Across all three brands, the average volume is 10.4k posts, indicating mature, scaled influencer programs. Color Wow Hair has far more total posts than Framar and OLAPLEX.
By social platform
Framar vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram and Color Wow Hair leads on TikTok and YouTube. The gap is most notable on TikTok, with Color Wow Hair at 18k, OLAPLEX at 7.1k, Framar at 881 posts. Color Wow Hair's activity is particularly concentrated on TikTok. Color Wow Hair’s posts are almost entirely on TikTok, while OLAPLEX’s are concentrated on Instagram and TikTok and Framar’s are split mostly between Instagram and TikTok.
By geographical market
Framar vs. related brands influencer activity (by country)
Estimated sponsored posts in Framar's top markets
Color Wow Hair has the highest estimated sponsored-post volume in United States (9.9k posts, 54.8%), India (4.2k posts, 23.1%), United Kingdom (1.4k posts, 8%), while Framar leads in Canada with 95 posts (5.8%). Looking at United States specifically, the split is Color Wow Hair at 9.9k posts (54.8%), OLAPLEX at 5.5k posts (47.3%), Framar at 1.2k posts (72.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Color Wow Hair's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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