Framar Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.9k pieces of influencer content sponsored by Framar over the last 12 months.

This report breaks down where & how Framar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Framar, see here: Framar influencers.

Influencer activity throughout the year

Framar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Framar's influencer posting pattern appears irregular, with notable fluctuations month to month. June saw the highest output at 214 posts (33% above the 161 monthly average), while March was the quietest at 6 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Framar's sponsored influencer collaborations break down by social platform:

• Instagram: 1.0k posts (53.4%)
• TikTok: 890 posts (46%)
• YouTube: 12 posts (0.6%)

Instagram influencer marketing is a clear focus for Framar.

Here are 3 examples of Framar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

beachblondeboss x Framar

beachblondeboss

@beachblondeboss

27 May, 25

609.8k

1.7k

[...] colors and lighteners And of course @framar foils! ⚡️ [...]

Influencer bio

🖤stylist and owner @bloomhairstudio_oc ▪️Accepting new clients ▪️Blonde & Color Specialist

Collaboration metrics

Post views609.8k

Post EMV $18.5k

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sarahfromframar x Framar

sarahfromframar

@sarahfromframar

21 Jun, 25

755.8k

63.7k

[...] even call him over 💀 @frenchandmatt #framar

Influencer bio

sarah from @framar spaterson@framar.com

Collaboration metrics

Post views755.8k

Post EMV $18.3k

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GentsScents x Framar

GentsScents

@GentsScents

18 Aug, 25

111.8k

3.3k

Hey friends, today I'm going over different S tier fragrances from my collection and explaining why each deserves that tier. Thanks for watching! FRAGRANCES FEATURED Dior Homme Intense 2011 - Roberto Cavalli Uomo Parfum - Born In Roma Intense - Zenith Tobacco - CH For Man - Al Nashama Caprice - Encre Noire A L’Extreme - Versace Man Eau Fraiche - Kenzo Jungle - Torino 2021 - Code EDP - L’homme Ideal Extreme - Neroli Amara - TURATHI BLUE - Luna Rossa Black - 🚨 BIGGEST FRAGRANCE DISCOUNTS – LIMITED TIME 🚨 🔥 JOMASHOP – APP-ONLY CODES 🔥 📱 GS10 – $10 OFF $180+ 📱 GS15 – $15 OFF $250+ 📱 GS30 – $30 OFF $500+ 📱 GS60 – $60 OFF $1000+ 📱 GS100 – $100 OFF $3000+ 💥 OTHER EXCLUSIVE CODES 💥 🔗 GiftExpress – 15% OFF $400+ / 10% OFF under $400 → – Code: GENTS15 🔗 The Perfume Box – 10% OFF → – Code: GENTSSCENTS 🔗 Fragrance Lord – 10% OFF → – Code: GentsScents10 🔗 Intense Oud – 15% OFF → – Code: GENTS15 🔗 Maple Prime – 5% OFF → – Code: GENTS5 🔗 MaxAroma – 10% OFF → – Code: GENTSCENTS10 🔗 BeautyHouse – 5% OFF → – Code: GENTS 🔗 Best Brands Perfume – 10% OFF → – Code: GENTS 🔗 FragFlex – 11% OFF → – Code: GS11 – OR $10 OFF $99+ → Code: GS10 🔗 Michael Malul – – Code: GENTSCENTS 🔗 Triple Traders – 10% OFF → – Code: GENTSSCENTS 🔗 Twisted Lily – 10% OFF sitewide → – Code: GENTS10 🔗 So Avant Garde – 10% OFF → – Code: ASHTON10 Social Media Email - gentsscentsonline@gmail.com Instagram - www.instagram.com/gents_scents TikTok - @gentsscents Thanks everyone! ♫Music By♫ www.epidemicsound.com #gentsscents #cologne #mensfragrances FTC Disclosure: All opinions expressed in this video are entirely my own. Some of the above links are affiliate links, which earn me a small commission on purchases made. Thank you for reading Join this channel to get access to perks: / @gentsscents

Influencer bio

Welcome to Gents Scents! Here you'll find fragrance lists and reviews to help you discover the best fragrances for any situation. For business inquiries please reach out at the email address below!

Collaboration metrics

Post views111.8k

Post EMV $3.7k

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Framar's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (60.5k avg views/post):

danilo.bozic x Framar

danilo.bozic

@danilo.bozic

21 Oct, 25

63.3k

1.2k

[...] than foils. Hope this is helpful 🤗🤗🤗 @framar #framar #redken #redkenpartner #olaplex [...]

Influencer bio

#hairbydanilo 📍IL #CLASSES ⬇️⬇️⬇️ •Schwarzkopf artistic creative team •8xBTC Finalist •CARBON BOARD ⬇️⬇️⬇️

Collaboration metrics

Post views63.3k

Post EMV $2.0k

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And here is another example with a smaller creator on Instagram (7.1k avg views/post):

lgibsoncolorist x Framar

lgibsoncolorist

@lgibsoncolorist

09 Apr, 25

7.4k

I have been getting a lot DMs on how I schedule out my salon days when i have over 8 guests. I added their appt times to the video so you can see ❤️ I do work with an amazing assistant @bernadettewilsonbeauty who does the blowdries when I am booked and some guests even opt to use the blowdry bar since my service menu is ala carte. It’s 2025, some clients would rather save time and not have to sit for a whole styling session. Especially when they have pickup. It’s their body, their choice ❤️ #asmr #asmrhair #joicoad #hairtutorial #balayageeducator #balayage #hairvideos

Influencer bio

✨Custom Colorist + Balayage + Healthy Hair Specialist 📍@bomanesalon LA DC ATX ✨@MODERNSALON TOP 100

Collaboration metrics

Post views7.4k

Post EMV $221

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Framar's repeat partnerships

_jennymendoza x Framar

_jennymendoza

@_jennymendoza

10 Dec, 25

80.5k

6k

12 days of @framar Christmas foils day 5!! So [...]

_jennymendoza

@_jennymendoza

26 Nov, 25

57.2k

5.2k

12 days of @framar Christmas foils day 3! I’m [...]

_jennymendoza

@_jennymendoza

12 Dec, 25

22.7k

1.9k

Day 6 of @framar 12 days of Christmas foils and [...]

sarahfromframar x Framar

sarahfromframar

@sarahfromframar

21 Jun, 25

755.8k

63.7k

[...] him over 💀 @frenchandmatt #framar

sarahfromframar

@sarahfromframar

06 Jul, 25

98.5k

4.9k

[...] 💀 @Matt @Daniel Cukierski #framar @Sarah_LouWho

sarahfromframar

@sarahfromframar

24 Jul, 25

80.4k

5.4k

[...] @daniel.cukierski @framar #framar

radmanez x Framar

radmanez

@radmanez

01 Jul, 25

80.7k

2.4k

[...] is perfect 😂 NEW FOIL DROP @framar #hairstylist #hairhumor [...]

radmanez

@radmanez

22 Apr, 25

6.2k

234

New @framar dropppppp & it’s giving SUMMER [...]

radmanez

@radmanez

03 Sep, 25

6.2k

139

[...] 😩 Shop the latest drop at @framar @radmanez #hairstylist [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.6%)
• Canada (5.1%)
• Brazil (4.1%)

Here is another example of Framar collaborating with an influencer in United States.

melaniemhasson x Framar

melaniemhasson

@melaniemhasson

09 Sep, 25

628.3k

32.8k

[...] the cutest espresso martini foils from Framar with bows and we both loved the results [...]

Framar's influencer activity vs. related brands

Framar competes most directly with salon and professional haircare-focused brands that win through stylist advocacy and social proof. Color Wow Hair and OLAPLEX overlap strongly in hair category, distribution channels, and influencer-driven education content aimed at both pros and consumers.

Total influencer content

Color Wow Hair leads with 18.1k sponsored posts, significantly outpacing OLAPLEX (9.4k posts) and Framar (1.9k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs. Color Wow Hair has far more total posts than Framar and OLAPLEX.

By social platform

Among these brands, OLAPLEX leads on Instagram and YouTube and Color Wow Hair leads on TikTok. The gap is most notable on TikTok, with Color Wow Hair at 18.1k, OLAPLEX at 4.2k, Framar at 890 posts. Color Wow Hair's activity is particularly concentrated on TikTok. On Instagram, Color Wow Hair has no posts while OLAPLEX has several thousand, and on TikTok, Color Wow Hair has far more posts than Framar and OLAPLEX.

By geographical market

Color Wow Hair has the highest estimated sponsored-post volume in United States (13k posts, 69.7%), United Kingdom (2.7k posts, 14.8%), Canada (1.2k posts, 6.5%), suggesting a North America focus, while OLAPLEX leads in India with 660 posts (7%). Looking at United States specifically, the split is Color Wow Hair at 13k posts (69.7%), OLAPLEX at 4.5k posts (47.2%), Framar at 1.4k posts (72.9%).