Framar Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by Framar over the last 12 months.

This report breaks down where & how Framar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Framar, see here: Framar influencers.

Influencer activity throughout the year

Framar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Framar's influencer output appears relatively consistent throughout the year, averaging about 145 sponsored posts per month. May recorded the highest volume at 188 posts (30% above average), while July was the quietest at 76 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Framar's sponsored influencer collaborations break down by social platform:

• TikTok: 914 posts (52.4%)
• Instagram: 826 posts (47.3%)
• YouTube: 5 posts (0.3%)

TikTok influencer marketing is a clear focus for Framar.

Here are 3 examples of Framar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

melaniemhasson x Framar

melaniemhasson

@melaniemhasson

09 Sep, 25

5.6M

63.3k

[...] the cutest espresso martini foils from Framar with bows and we both loved the results [...]

Influencer bio

educator, creator + mentor ❤️‍🔥 founder @revival.salonnyc helping stylists grow confidently ↓ claim your content archetype @lorealpro + @modern_foil

Collaboration metrics

Post views5.6M

Post EMV $174.1k

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sharstylescurls x Framar

sharstylescurls

@sharstylescurls

16 Oct, 25

546k

25.4k

[...] Power Performance Ionic Blow Dryer @framar Detangling Brush @framar Sectioning [...]

Influencer bio

BABYYY... 📍WPG | TO | MTL Every product I recommend = tested IRL..

Collaboration metrics

Post views546.0k

Post EMV $12.2k

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GentsScents x Framar

GentsScents

@GentsScents

18 Aug, 25

111.8k

3.3k

Hey friends, today I'm going over different S tier fragrances from my collection and explaining why each deserves that tier. Thanks for watching! FRAGRANCES FEATURED Dior Homme Intense 2011 - Roberto Cavalli Uomo Parfum - Born In Roma Intense - Zenith Tobacco - CH For Man - Al Nashama Caprice - Encre Noire A L’Extreme - Versace Man Eau Fraiche - Kenzo Jungle - Torino 2021 - Code EDP - L’homme Ideal Extreme - Neroli Amara - TURATHI BLUE - Luna Rossa Black - 🚨 BIGGEST FRAGRANCE DISCOUNTS – LIMITED TIME 🚨 🔥 JOMASHOP – APP-ONLY CODES 🔥 📱 GS10 – $10 OFF $180+ 📱 GS15 – $15 OFF $250+ 📱 GS30 – $30 OFF $500+ 📱 GS60 – $60 OFF $1000+ 📱 GS100 – $100 OFF $3000+ 💥 OTHER EXCLUSIVE CODES 💥 🔗 GiftExpress – 15% OFF $400+ / 10% OFF under $400 → – Code: GENTS15 🔗 The Perfume Box – 10% OFF → – Code: GENTSSCENTS 🔗 Fragrance Lord – 10% OFF → – Code: GentsScents10 🔗 Intense Oud – 15% OFF → – Code: GENTS15 🔗 Maple Prime – 5% OFF → – Code: GENTS5 🔗 MaxAroma – 10% OFF → – Code: GENTSCENTS10 🔗 BeautyHouse – 5% OFF → – Code: GENTS 🔗 Best Brands Perfume – 10% OFF → – Code: GENTS 🔗 FragFlex – 11% OFF → – Code: GS11 – OR $10 OFF $99+ → Code: GS10 🔗 Michael Malul – – Code: GENTSCENTS 🔗 Triple Traders – 10% OFF → – Code: GENTSSCENTS 🔗 Twisted Lily – 10% OFF sitewide → – Code: GENTS10 🔗 So Avant Garde – 10% OFF → – Code: ASHTON10 Social Media Email - gentsscentsonline@gmail.com Instagram - www.instagram.com/gents_scents TikTok - @gentsscents Thanks everyone! ♫Music By♫ www.epidemicsound.com #gentsscents #cologne #mensfragrances FTC Disclosure: All opinions expressed in this video are entirely my own. Some of the above links are affiliate links, which earn me a small commission on purchases made. Thank you for reading Join this channel to get access to perks: / @gentsscents

Influencer bio

Welcome to Gents Scents! Here you'll find fragrance lists and reviews to help you discover the best fragrances for any situation. For business inquiries please reach out at the email address below!

Collaboration metrics

Post views111.8k

Post EMV $3.7k

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 33% of partnerships featuring creators averaging 1K-5K views, Framar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.4%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (557.2k avg views/post):

walmarthairstylist x Framar

walmarthairstylist

@walmarthairstylist

08 Jan, 26

27.2k

2.9k

PR Unboxing!!! 😍✨ @framar @gammastylecraftpro @minervabeauty #fyp [...]

Influencer bio

Cosmetologist & Creator Luxury beauty on a budget ✨ Tutorials • Transformations • Vlogs • Fashion

Collaboration metrics

Post views27.2k

Post EMV $690

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And here is another example with a smaller creator on TikTok (9.4k avg views/post):

kyndal_bret x Framar

kyndal_bret

@kyndal_bret

19 Feb, 26

12.8k

908

[...] out on something special @Redken @framar #shadesalk #redkenpartner #redkenprotok [...]

Influencer bio

i have a thing for hair KB Haven | UnionCity, TN📍 kyndalbchandler@gmail.com💌

Collaboration metrics

Post views12.8k

Post EMV $301

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Framar's repeat partnerships

_jennymendoza x Framar

_jennymendoza

@_jennymendoza

26 Nov, 25

57.4k

5.2k

12 days of @framar Christmas foils day 3! I’m [...]

_jennymendoza

@_jennymendoza

03 Jan, 26

15.1k

1.3k

Day 12 of @framar 12 days of foils!! This one is [...]

_jennymendoza

@_jennymendoza

21 Dec, 25

13.4k

1.2k

Day 8 of 12 Days of @framar Christmas foils! I’m [...]

sarahzstylz x Framar

sarahzstylz

@sarahzstylz

23 Nov, 25

445.4k

4.1k

[...] to breakage Tools ⚒️ @framar @pinkpewter #haireducation [...]

sarahzstylz

@sarahzstylz

21 Aug, 25

94.3k

931

[...] to breakage Tools ⚒️ @framar @pinkpewter @joico [...]

sarahzstylz

@sarahzstylz

19 Jun, 26

50.4k

865

[...] and antioxidants. tools ⚒️- @framar @pinkpewter [...]

kyndal_bret x Framar

kyndal_bret

@kyndal_bret

19 Feb, 26

12.8k

908

[...] on something special @Redken @framar #shadesalk #redkenpartner [...]

kyndal_bret

@kyndal_bret

15 Feb, 26

8.4k

1.2k

[...] #ditl #salonlife @framar

kyndal_bret

@kyndal_bret

23 Dec, 25

3.9k

209

[...] for the @Redken x @framar foils with a purchase of 15+ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.4%)
• Canada (4.6%)
• Brazil (4.1%)

Here is another example of Framar collaborating with an influencer in United States.

sarahzstylz x Framar

sarahzstylz

@sarahzstylz

23 Nov, 25

445.4k

4.1k

[...] 2x more resistant to breakage Tools ⚒️ @framar @pinkpewter #haireducation #hairreels [...]

Framar's influencer activity vs. related brands

Framar competes most directly with hair-focused beauty brands that target salon and at-home styling consumers. Color Wow Hair and OLAPLEX overlap strongly in haircare/styling routines and influencer-driven education, making them realistic benchmark competitors.

Total influencer content

Color Wow Hair leads with 19.5k sponsored posts, significantly outpacing OLAPLEX (12.8k posts) and Framar (1.7k posts). Across all three brands, the average volume is 11.3k posts, indicating mature, scaled influencer programs. Color Wow Hair has far more total posts than Framar and OLAPLEX.

By social platform

Among these brands, OLAPLEX leads on Instagram and Color Wow Hair leads on TikTok and YouTube. The gap is most notable on TikTok, with Color Wow Hair at 19.5k, OLAPLEX at 8.1k, Framar at 914 posts. Color Wow Hair's activity is particularly concentrated on TikTok. On TikTok, Color Wow Hair has far more posts than Framar and OLAPLEX.

By geographical market

Color Wow Hair has the highest estimated sponsored-post volume in United States (14k posts, 69.5%), United Kingdom (2k posts, 10.3%), Russia (1.3k posts, 6.7%), suggesting a Europe focus, while OLAPLEX leads in India with 613 posts (4.8%), while Framar leads in Canada with 80 posts (4.6%). Looking at United States specifically, the split is Color Wow Hair at 14k posts (69.5%), OLAPLEX at 6.1k posts (47.6%), Framar at 1.3k posts (74%).