Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Framar Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 154 sponsored posts from Framar across TikTok, Instagram and YouTube over the last 12 months.
See where Framar invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, December was 63.6% more active in terms of posting frequency.
Social platforms breakdown
Where Framar's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Framar's accounts
TikTok88
Instagram65
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
38.3%
Instagram · Feed Posts
3.9%
TikTok · Posts
57.1%
YouTube · Long-form
0.6%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
38.3%
Instagram · Feed Posts
3.9%
TikTok · Posts
57.1%
YouTube · Long-form
0.6%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Framar's sponsored posts perform
Reach and engagement across all 154 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
24K
Average views per post
3.8K
Median views per post
3.3M
Total views
$89.7K
Estimated media value
4.5%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@sharstylescurlsView on TikTok ↗
[...] Power Performance Ionic Blow Dryer @framar Detangling Brush @framar Sectioning [...]
546K Post views
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@sarahzstylzView on Instagram ↗
[...] 2x more resistant to breakage Tools ⚒️ @framar @pinkpewter #haireducation #hairreels [...]
445.4K Post views
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@maggiemhView on Instagram ↗
[...] check out these foils from @redken x @framar ✨ Look how cute the #redkenshadeseq [...]
273.7K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Framar works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Framar's influencers by average views per post
Share of the 105 creators in this dataset
<1K
14.3%
1K-5K
44.8%
5K-10K
9.5%
10K-50K
20.0%
50K-100K
4.8%
100K-500K
5.7%
500K+
1.0%
Top influencers Framar works with
Framar's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@sharstylescurlsTikTok1546K
2
@sarahzstylzInstagram3445.4K
3
@maggiemhInstagram1273.7K
4
@hautehairTikTok1190.8K
5
@hairbycaitieeTikTok6178.4K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Framar works with creators once, or builds an ongoing roster.
Repeat creators make up 14.4% of Framar's creator network and generate 29.3% of total reach. The charts below show how often those partnerships recur and how much of Framar's audience reach they account for.
Repeat creators make up 14.4% of Framar's creator network and generate 29.3% of total reach. The charts below show how often those partnerships recur and how much of Framar's audience reach they account for.
One-off vs. repeat creators
Share of 111 creators
Months active
Repeat creators only
2 months
62.5%
3 months
18.8%
4+ months
18.8%
Repeat partnerships at a glance
29.3%
of total reach comes from repeat creators
3.4
average posts per repeat creator
5 months
longest running partnership
Creators Framar works with repeatedly
@hairbycaitieeView on TikTok ↗
[...] collection you need!! 🤍🌸 shop now. @framar #20yearoldhairstylist [...]
102.1K Post views
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@beautybybellanoelleView on Instagram ↗
[...] with a BANGGGG ❤️❤️❤️❤️ ft the NEWWW @framar diet coke foils!!! yes pls
5.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@johvonsalonView on TikTok ↗
[...] @Redken Pro @Schwarzkopf Professional @framar @Modern Salon @Cosmo Prof Beauty
1.1K Post views
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Framar's most loyal creators
@hairbycaitiee
Months active5
Posts6
Total engagement5K
@blondedbybellanoelle
Months active4
Posts8
Total engagement837
@johvonsalon
Months active4
Posts5
Total engagement78
Geographical breakdown
The markets where Framar's sponsored creators are based. 100.0% of sponsored posts came from creators based in 3 markets. United States and Canada lead at 92.6% and 3.7%.
Sponsored posts by creator location
Top 3 markets
United States
92.6%
Canada
3.7%
United Kingdom
3.7%
Framar vs. related brands
How Framar's influencer activity compares with other beauty brands.
Sponsored posts, last 12 months
Framar vs. related brands
844 posts
154 posts
74 posts
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