Framar Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.7k pieces of influencer content sponsored by Framar over the last 12 months.

This report breaks down where & how Framar invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Framar, see here: Framar influencers.

Influencer activity throughout the year

Framar's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Framar's influencer output appears relatively consistent throughout the year, averaging about 140 sponsored posts per month. January recorded the highest volume at 170 posts (21% above average), while June was the quietest at 68 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Framar's sponsored influencer collaborations break down by social platform:

• TikTok: 864 posts (51.4%)
• Instagram: 812 posts (48.3%)
• YouTube: 5 posts (0.3%)

TikTok influencer marketing is a clear focus for Framar.

Here are 3 examples of Framar's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

melaniemhasson x Framar

melaniemhasson

@melaniemhasson

09 Sep, 25

5.6M

63.3k

[...] the cutest espresso martini foils from Framar with bows and we both loved the results [...]

Influencer bio

educator, creator + mentor ❤️‍🔥 founder @revival.salonnyc helping stylists grow confidently ↓ claim your content archetype @lorealpro + @modern_foil

Collaboration metrics

Post views5.6M

Post EMV $174.1k

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sharstylescurls x Framar

sharstylescurls

@sharstylescurls

16 Oct, 25

546k

25.4k

[...] Power Performance Ionic Blow Dryer @framar Detangling Brush @framar Sectioning [...]

Influencer bio

BABYYY... 📍WPG | TO | MTL Every product I recommend = tested IRL..

Collaboration metrics

Post views546.0k

Post EMV $12.2k

More influencer data

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GentsScents x Framar

GentsScents

@GentsScents

18 Aug, 25

111.8k

3.3k

Hey friends, today I'm going over different S tier fragrances from my collection and explaining why each deserves that tier. Thanks for watching! FRAGRANCES FEATURED Dior Homme Intense 2011 - Roberto Cavalli Uomo Parfum - Born In Roma Intense - Zenith Tobacco - CH For Man - Al Nashama Caprice - Encre Noire A L’Extreme - Versace Man Eau Fraiche - Kenzo Jungle - Torino 2021 - Code EDP - L’homme Ideal Extreme - Neroli Amara - TURATHI BLUE - Luna Rossa Black - 🚨 BIGGEST FRAGRANCE DISCOUNTS – LIMITED TIME 🚨 🔥 JOMASHOP – APP-ONLY CODES 🔥 📱 GS10 – $10 OFF $180+ 📱 GS15 – $15 OFF $250+ 📱 GS30 – $30 OFF $500+ 📱 GS60 – $60 OFF $1000+ 📱 GS100 – $100 OFF $3000+ 💥 OTHER EXCLUSIVE CODES 💥 🔗 GiftExpress – 15% OFF $400+ / 10% OFF under $400 → – Code: GENTS15 🔗 The Perfume Box – 10% OFF → – Code: GENTSSCENTS 🔗 Fragrance Lord – 10% OFF → – Code: GentsScents10 🔗 Intense Oud – 15% OFF → – Code: GENTS15 🔗 Maple Prime – 5% OFF → – Code: GENTS5 🔗 MaxAroma – 10% OFF → – Code: GENTSCENTS10 🔗 BeautyHouse – 5% OFF → – Code: GENTS 🔗 Best Brands Perfume – 10% OFF → – Code: GENTS 🔗 FragFlex – 11% OFF → – Code: GS11 – OR $10 OFF $99+ → Code: GS10 🔗 Michael Malul – – Code: GENTSCENTS 🔗 Triple Traders – 10% OFF → – Code: GENTSSCENTS 🔗 Twisted Lily – 10% OFF sitewide → – Code: GENTS10 🔗 So Avant Garde – 10% OFF → – Code: ASHTON10 Social Media Email - gentsscentsonline@gmail.com Instagram - www.instagram.com/gents_scents TikTok - @gentsscents Thanks everyone! ♫Music By♫ www.epidemicsound.com #gentsscents #cologne #mensfragrances FTC Disclosure: All opinions expressed in this video are entirely my own. Some of the above links are affiliate links, which earn me a small commission on purchases made. Thank you for reading Join this channel to get access to perks: / @gentsscents

Influencer bio

Welcome to Gents Scents! Here you'll find fragrance lists and reviews to help you discover the best fragrances for any situation. For business inquiries please reach out at the email address below!

Collaboration metrics

Post views111.8k

Post EMV $3.7k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 31.6% of partnerships featuring creators averaging 1K-5K views, Framar's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (557.2k avg views/post):

walmarthairstylist x Framar

walmarthairstylist

@walmarthairstylist

08 Jan, 26

27.2k

2.9k

PR Unboxing!!! 😍✨ @framar @gammastylecraftpro @minervabeauty #fyp [...]

Influencer bio

Cosmetologist & Creator Luxury beauty on a budget ✨ Tutorials • Transformations • Vlogs • Fashion

Collaboration metrics

Post views27.2k

Post EMV $690

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

heaven.adier x Framar

heaven.adier

@heaven.adier

06 Apr, 26

5.1k

347

[...] their toners thank you so much matrix/framar! #GiftedbyMatrix #blonde #hairstylist [...]

Influencer bio

💌heaven_adier@yahoo.com 📍MO

Collaboration metrics

Post views5.1k

Post EMV $120

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Framar's repeat partnerships

_jennymendoza x Framar

_jennymendoza

@_jennymendoza

26 Nov, 25

57.4k

5.2k

12 days of @framar Christmas foils day 3! I’m [...]

_jennymendoza

@_jennymendoza

03 Jan, 26

15.1k

1.3k

Day 12 of @framar 12 days of foils!! This one is [...]

_jennymendoza

@_jennymendoza

21 Dec, 25

13.4k

1.2k

Day 8 of 12 Days of @framar Christmas foils! I’m [...]

johvonsalon x Framar

johvonsalon

@johvonsalon

24 Jul, 25

1.3k

5

[...] #lufkinhairstylist @framar @Braids & Freckles @Redken Pro [...]

johvonsalon

@johvonsalon

11 Jan, 26

1.1k

24

[...] Pro @Schwarzkopf Professional @framar @Modern Salon @Cosmo Prof [...]

johvonsalon

@johvonsalon

06 Oct, 25

401

5

[...] @Moroccanoil @Redken @@framar @Schwarzkopf Professional [...]

hairbycaitiee x Framar

hairbycaitiee

@hairbycaitiee

23 Feb, 26

102.1k

2.5k

[...] you need!! 🤍🌸 shop now. @framar #20yearoldhairstylist [...]

hairbycaitiee

@hairbycaitiee

05 Mar, 26

35.4k

966

[...] foiling only around here☁️✨💕 @framar #20yearoldhairstylist [...]

hairbycaitiee

@hairbycaitiee

13 Jan, 26

1.9k

159

[...] this cute collection✨💜🌙 shop FRAMAR✨ #framar #framarunboxing [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.9%)
• Canada (5.3%)
• Brazil (4.1%)

Here is another example of Framar collaborating with an influencer in United States.

sarahzstylz x Framar

sarahzstylz

@sarahzstylz

23 Nov, 25

445.4k

4.1k

[...] 2x more resistant to breakage Tools ⚒️ @framar @pinkpewter #haireducation #hairreels [...]

Framar's influencer activity vs. related brands

Framar targets salon professionals and hair enthusiasts, similar to IGK Hair and Paul Mitchell, which are prominent in salon-adjacent haircare and styling. Their influencer ecosystems often overlap with stylists, educators, and beauty creators.

Total influencer content

IGK Hair leads with 7.5k sponsored posts, significantly outpacing Paul Mitchell (1.9k posts) and Framar (1.7k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs.

By social platform

Framar leads on YouTube, while Paul Mitchell has the most activity on Instagram and IGK Hair has the most activity on TikTok. The gap is most notable on TikTok, with IGK Hair at 7.5k, Framar at 864, Paul Mitchell at 384 posts. IGK Hair's activity is particularly concentrated on TikTok. IGK Hair has far more TikTok posts than Framar and Paul Mitchell.

By geographical market

IGK Hair has the highest estimated sponsored-post volume in United States (2.9k posts, 39.1%), Mexico (1.9k posts, 25.8%), Spain (837 posts, 11.1%), suggesting a North America focus, while Paul Mitchell leads in Germany with 102 posts (5.5%), while Framar has the highest estimated sponsored-post volume in United Kingdom (99 posts, 5.9%), Canada (89 posts, 5.3%). Looking at United States specifically, the split is IGK Hair at 2.9k posts (39.1%), Framar at 1.2k posts (73.7%), Paul Mitchell at 1k posts (56.6%). Framar's strength in United Kingdom may indicate a home-market focus, while IGK Hair shows broader regional investment.