ALDO Shoes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by ALDO Shoes over the last 12 months.
This report breaks down where & how ALDO Shoes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ALDO Shoes, see here: ALDO Shoes influencers.
Influencer activity throughout the year
ALDO Shoes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ALDO Shoes's influencer activity by month
Number of sponsored posts
ALDO Shoes's influencer activity appears to have tapered over the year, from 265 posts in January down to 112 in December. April was the busiest month at 464 posts, 102% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ALDO Shoes's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (64%)
- TikTok: 989 posts (35.7%)
- YouTube: 10 posts (0.4%)
ALDO Shoes's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ALDO Shoes.
Here are 3 examples of ALDO Shoes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
arthurtparra x ALDO Shoes
Influencer bio
Fashion & Lifestyle 📍los angeles 📧 arthur@mvetalent.com New YouTube Video 👇🏼
Collaboration metrics
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valeriafloriancas x ALDO Shoes
![TikTok post by @valeriafloriancas for ALDO Shoes. Caption reads: [...] probar algo nuevo, esta colección de @ALDO....](https://images.od.modash.io/0a0197fde4173ccb455455cf474b5d594bc72618)
Influencer bio
Instagram: @valeriaflorianc
Collaboration metrics
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down_forkimmy x ALDO Shoes
Influencer bio
ootd & shoe hauls • beauty reviews • lifestyle vlogs Welcome to my channel Kimmy babes💅🏾 Let’s transform into fashion baddies, create gorgeous makeup looks, review must-have beauty products, and explore the best things to do in Atlanta and other cities. Subscribe and become part of the KB community! Connect with me on Instagram, LTK, Threads, and TikTok🤎 For business inquiries: kimmycreative216@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.1%
- Posts: 47.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ALDO Shoes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ALDO Shoes's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.7% of partnerships featuring creators averaging 10K-50K views, ALDO Shoes's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (967.8k avg views/post):
taylorjphillips x ALDO Shoes
Influencer bio
here, there and everywhere founder @goodparknyc business inquires: teamtaylor@pontefirm.com taylor@goodparknyc.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.5k avg views/post):
loconinja x ALDO Shoes
Influencer bio
👑King, kween & everything in between💕 📧: LocoNinjabookings@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ALDO Shoes's repeat partnerships
Out of 2k unique influencers in our dataset, 24 of them (1%) posted content for ALDO Shoes in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 10 months with 24 total posts.
Here are 3 examples of ALDO Shoes's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x ALDO Shoes
emily_kuper x ALDO Shoes
down_forkimmy x ALDO Shoes
![TikTok post by @down_forkimmy for ALDO Shoes. Caption reads: [...] perfect denim shoulder bag @ALDO Shoes does....](https://images.od.modash.io/47190729e3d9b39f935e3c65ae38c27741982a1c)
![TikTok post by @down_forkimmy for ALDO Shoes. Caption reads: [...] is calling and these new @ALDO Shoes shoe....](https://images.od.modash.io/73ab2beb88cb59cfe90ba1d8acbdd5fde56f1dbf)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ALDO Shoes had the most influencer activity. 24.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (18.1%)
- South Africa (6.4%)
- Portugal (4.3%)
ALDO Shoes's influencer activity by market
Here is another example of ALDO Shoes collaborating with an influencer in United States.
april_lockhart x ALDO Shoes
![TikTok post by @april_lockhart for ALDO Shoes. Caption reads: [...] and i remember my go-to was always @ALDO....](https://images.od.modash.io/616bcd5f55a78092fe6f1b47740f9b5a15348406)
ALDO Shoes's influencer activity vs. related brands
ALDO Shoes overlaps with callitspring and Nine West in accessible, fashion-forward footwear, competing for the same occasion and work-to-weekend customer via influencer styling and seasonal trend pushes.
Total influencer content
ALDO Shoes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 2.8k sponsored posts, significantly outpacing Nine West (1.3k posts) and callitspring (1k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. ALDO Shoes has more than double the total posts of callitspring and Nine West.
By social platform
ALDO Shoes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
ALDO Shoes leads on Instagram and TikTok, while Nine West leads on YouTube. The gap is most notable on Instagram, with ALDO Shoes at 1.8k, Nine West at 891, callitspring at 783 posts. callitspring's activity is particularly concentrated on Instagram. On TikTok, ALDO Shoes has nearly three times the posts of Nine West and more than four times callitspring.
By geographical market
ALDO Shoes vs. related brands influencer activity (by country)
Estimated sponsored posts in ALDO Shoes's top markets
ALDO Shoes has the highest estimated sponsored-post volume in United States (671 posts, 24.2%), India (502 posts, 18.1%), South Africa (177 posts, 6.4%), while callitspring leads in Canada with 357 posts (35.4%), while Nine West has the highest estimated sponsored-post volume in Australia (91 posts, 7.3%), Turkey (73 posts, 5.8%). Looking at United States specifically, the split is ALDO Shoes at 671 posts (24.2%), Nine West at 573 posts (45.8%), callitspring at 253 posts (25.1%). ALDO Shoes's strength in United States may indicate a home-market focus, while callitspring shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- callitspring's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- KARL LAGERFELD's Influencer Marketing Strategy
- GOOD AMERICAN's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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