ALDO Shoes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by ALDO Shoes over the last 12 months.
This report breaks down where & how ALDO Shoes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ALDO Shoes, see here: ALDO Shoes influencers.
Influencer activity throughout the year
ALDO Shoes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ALDO Shoes's influencer activity by month
Number of sponsored posts
ALDO Shoes's influencer output appears relatively consistent throughout the year, averaging about 338 sponsored posts per month. September recorded the highest volume at 561 posts (66% above average), while June was the quietest at 170 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ALDO Shoes's sponsored influencer collaborations break down by social platform:
- Instagram: 3.1k posts (76.5%)
- TikTok: 947 posts (23.3%)
- YouTube: 10 posts (0.2%)
ALDO Shoes's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ALDO Shoes.
Here are 3 examples of ALDO Shoes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sosazerafa x ALDO Shoes
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌 info@sosazerafa.com
Collaboration metrics
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valeriafloriancas x ALDO Shoes
![TikTok post by @valeriafloriancas for ALDO Shoes. Caption reads: [...] probar algo nuevo, esta colección de @ALDO....](https://images.od.modash.io/0a0197fde4173ccb455455cf474b5d594bc72618)
Influencer bio
Instagram: @valeriaflorianc
Collaboration metrics
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down_forkimmy x ALDO Shoes
Influencer bio
ootd & shoe hauls • beauty reviews • lifestyle vlogs Welcome to my channel Kimmy babes💅🏾 Let’s transform into fashion baddies, create gorgeous makeup looks, review must-have beauty products, and explore the best things to do in Atlanta and other cities. Subscribe and become part of the KB community! Connect with me on Instagram, LTK, Threads, and TikTok🤎 For business inquiries: kimmycreative216@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.6%
- Posts: 47.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ALDO Shoes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ALDO Shoes's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.3% of partnerships featuring creators averaging 10K-50K views, ALDO Shoes's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):
rashathadani x ALDO Shoes
![Instagram post by @rashathadani for ALDO Shoes. Caption reads: [...] their Black Friday Sale! 🛍 Head to....](https://images.od.modash.io/01b8d8b6f26fa3692d015dcb7c12a6e3f5e9b3a5)
Influencer bio
always smiling :) Laikey Laikaa ❤️🌟 Srinivasa Mangapuram🕉️🩵
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.4k avg views/post):
diananabulsii x ALDO Shoes
Influencer bio
مرخصة من دائرة الاقتصاد والسياحة Based in Dubai 🇦🇪 Bachelor of media tv📺 📧 alnabulsidiana@gmail.com snap diananabulsi @trendyol.ar Lifesty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ALDO Shoes's repeat partnerships
Out of 2.7k unique influencers in our dataset, 60 of them (2%) posted content for ALDO Shoes in 3 or more separate calendar months. The most consistent partner is @zoliswa_gm, who has collaborated across 13 months with 45 total posts.
Here are 3 examples of ALDO Shoes's repeat influencer partnerships, with links to the sponsored content.
zoliswa_gm x ALDO Shoes
![Instagram post by @zoliswa_gm for ALDO Shoes. Caption reads: [...] outfit 😍 Accessories @aldoshoes_sa #ad.](https://images.od.modash.io/0d2b6bfc80dd7ed3e29702410bc3fd0a23bc4df7)
sash_lives_life x ALDO Shoes
![Instagram post by @sash_lives_life for ALDO Shoes. Caption reads: [...] Crew? ✨ #AldoCrew #ALDOSA #AldoShoesSA.](https://images.od.modash.io/9a9acc0d47b2a2b5b2c8d8e2ebdb3b4a987c22af)
brittbratstyles x ALDO Shoes
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ALDO Shoes had the most influencer activity. 26.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (23.1%)
- Indonesia (7.4%)
- South Africa (3.9%)
ALDO Shoes's influencer activity by market
Here is another example of ALDO Shoes collaborating with an influencer in United States.
april_lockhart x ALDO Shoes
![TikTok post by @april_lockhart for ALDO Shoes. Caption reads: [...] and i remember my go-to was always @ALDO....](https://images.od.modash.io/616bcd5f55a78092fe6f1b47740f9b5a15348406)
ALDO Shoes's influencer activity vs. related brands
ALDO Shoes competes with Nine West and Dolce Vita for fashion-forward footwear buyers shopping accessible-to-mid price points. All three are common in creator outfit styling content, making them practical benchmarks for influencer-led seasonal trends and conversion.
Total influencer content
ALDO Shoes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 4.1k sponsored posts, notably outpacing Dolce Vita (3.2k posts) and Nine West (1.2k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. ALDO Shoes has posted more than three times as much as Nine West overall.
By social platform
ALDO Shoes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
ALDO Shoes leads on Instagram and TikTok, while Dolce Vita leads on YouTube. The gap is most notable on Instagram, with ALDO Shoes at 3.1k, Dolce Vita at 2.4k, Nine West at 888 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On Instagram, ALDO Shoes has posted more than three times as much as Nine West.
By geographical market
ALDO Shoes vs. related brands influencer activity (by country)
Estimated sponsored posts in ALDO Shoes's top markets
Dolce Vita has the highest estimated sponsored-post volume in United States (2.3k posts, 73.2%), Canada (162 posts, 5.1%), United Kingdom (114 posts, 3.6%), suggesting a North America focus, while ALDO Shoes has the highest estimated sponsored-post volume in India (941 posts, 23.1%), Indonesia (301 posts, 7.4%), suggesting a Asia focus, while Nine West leads in Australia with 76 posts (6.1%). Looking at United States specifically, the split is Dolce Vita at 2.3k posts (73.2%), ALDO Shoes at 1.1k posts (26.1%), Nine West at 591 posts (47.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nine West's Influencer Marketing Strategy
- Dolce Vita's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- Elizabeth Arden's Influencer Marketing Strategy
- Ruggable's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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