ALDO Shoes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by ALDO Shoes over the last 12 months.
This report breaks down where & how ALDO Shoes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ALDO Shoes, see here: ALDO Shoes influencers.
Influencer activity throughout the year
ALDO Shoes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ALDO Shoes's influencer activity by month
Number of sponsored posts
ALDO Shoes's influencer output appears relatively consistent throughout the year, averaging about 330 sponsored posts per month. September recorded the highest volume at 561 posts (70% above average), while January was the quietest at 253 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ALDO Shoes's sponsored influencer collaborations break down by social platform:
- Instagram: 3.1k posts (77%)
- TikTok: 917 posts (23%)
ALDO Shoes's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ALDO Shoes.
Here are 2 examples of ALDO Shoes's recent sponsored collaborations (one each for Instagram, TikTok).
sosazerafa x ALDO Shoes
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌sarahzerafa23@gmail.com
Collaboration metrics
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valeriafloriancas x ALDO Shoes
![TikTok post by @valeriafloriancas for ALDO Shoes. Caption reads: [...] probar algo nuevo, esta colección de @ALDO....](https://images.od.modash.io/0a0197fde4173ccb455455cf474b5d594bc72618)
Influencer bio
Instagram: @valeriaflorianc
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 52.9%
- Posts: 47.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ALDO Shoes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ALDO Shoes's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.9% of partnerships featuring creators averaging 10K-50K views, ALDO Shoes's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
rashathadani x ALDO Shoes
![Instagram post by @rashathadani for ALDO Shoes. Caption reads: [...] their Black Friday Sale! 🛍 Head to....](https://images.od.modash.io/01b8d8b6f26fa3692d015dcb7c12a6e3f5e9b3a5)
Influencer bio
always smiling :) Laikey Laikaa ❤️🌟
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
__inthira x ALDO Shoes
![Instagram post by @__inthira for ALDO Shoes. Caption reads: [...] ⚡️ @aldo_shoes #ALDOCrew #ALDOShoesTH.](https://images.od.modash.io/ef768b9d5619b3198fab008dd4f5b8a2622c1d37)
Influencer bio
Contact for Work : 0954659494 K.Ann 0954928293 K.Paaty (ปาตี้) ._____________.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ALDO Shoes's repeat partnerships
Out of 2.7k unique influencers in our dataset, 67 of them (3%) posted content for ALDO Shoes in 3 or more separate calendar months. The most consistent partner is @sash_lives_life, who has collaborated across 12 months with 48 total posts.
Here are 3 examples of ALDO Shoes's repeat influencer partnerships, with links to the sponsored content.
sash_lives_life x ALDO Shoes
![Instagram post by @sash_lives_life for ALDO Shoes. Caption reads: [...] cute ! Cold weather check in @aldoshoes_sa....](https://images.od.modash.io/e85bb6185473fb4d0e347db21cfb5e05b1d12093)
![Instagram post by @sash_lives_life for ALDO Shoes. Caption reads: [...] Crew? ✨ #AldoCrew #ALDOSA #AldoShoesSA.](https://images.od.modash.io/9a9acc0d47b2a2b5b2c8d8e2ebdb3b4a987c22af)
zoliswa_gm x ALDO Shoes
![Instagram post by @zoliswa_gm for ALDO Shoes. Caption reads: [...] outfit 😍 Accessories @aldoshoes_sa #ad.](https://images.od.modash.io/0d2b6bfc80dd7ed3e29702410bc3fd0a23bc4df7)
brittbratstyles x ALDO Shoes
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ALDO Shoes had the most influencer activity. 25.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (19.9%)
- Indonesia (9.2%)
- South Africa (3.4%)
ALDO Shoes's influencer activity by market
Here is another example of ALDO Shoes collaborating with an influencer in United States.
bezafrehiwot x ALDO Shoes
ALDO Shoes's influencer activity vs. related brands
ALDO Shoes competes closely with callitspring and Nine West in accessible fashion footwear and accessories aimed at style-conscious, value-driven shoppers. These brands often leverage similar influencer styling content around seasonal trends, events, and outfit pairings.
Total influencer content
ALDO Shoes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 4k sponsored posts, significantly outpacing Nine West (1k posts) and callitspring (965 posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments. ALDO Shoes has about four times as many total posts as callitspring and Nine West.
By social platform
ALDO Shoes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
ALDO Shoes leads on Instagram and TikTok, while Nine West leads on YouTube. The gap is most notable on Instagram, with ALDO Shoes at 3.1k, callitspring at 786, Nine West at 752 posts. ALDO Shoes's activity is particularly concentrated on Instagram. ALDO Shoes has about four times as many Instagram posts as callitspring and Nine West.
By geographical market
ALDO Shoes vs. related brands influencer activity (by country)
Estimated sponsored posts in ALDO Shoes's top markets
ALDO Shoes has the highest estimated sponsored-post volume in United States (1k posts, 25.9%), India (794 posts, 19.9%), Indonesia (367 posts, 9.2%), suggesting a Asia focus, while callitspring leads in Canada with 327 posts (33.9%), while Nine West leads in Australia with 51 posts (4.9%). Looking at United States specifically, the split is ALDO Shoes at 1k posts (25.9%), Nine West at 525 posts (50.8%), callitspring at 254 posts (26.3%). ALDO Shoes's strength in United States may indicate a home-market focus, while callitspring shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- callitspring's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- EZ Tattoo Supply's Influencer Marketing Strategy
- BAGGU's Influencer Marketing Strategy
- DUSK's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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