ALDO Shoes Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 637 pieces of influencer content sponsored by ALDO Shoes over the last 12 months.
This report breaks down where & how ALDO Shoes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ALDO Shoes, see here: ALDO Shoes influencers.
Influencer activity throughout the year
ALDO Shoes's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
ALDO Shoes's influencer activity by month
Number of sponsored posts
ALDO Shoes's sponsored post volume appears to trend upward over the 12-month period, rising from 26 posts in January to 48 in December. The peak month, September, reached 115 posts, 117% higher than the monthly average of 53.
ALDO Shoes's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 25M, while July recorded the least at 617.3k. Across all tracked posts in the 12-month window, average views per post were 157.5k. Interestingly, the highest-view month (October) does not align with peak post volume (September), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @sosazerafa, generated 22.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ALDO Shoes's sponsored influencer collaborations break down by social platform:
- Instagram: 524 posts (82.3%)
- TikTok: 110 posts (17.3%)
- YouTube: 3 posts (0.5%)
ALDO Shoes's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for ALDO Shoes.
Here are 3 examples of ALDO Shoes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sosazerafa x ALDO Shoes
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌sarahzerafa23@gmail.com
Collaboration metrics
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architasirii x ALDO Shoes
![TikTok post by @architasirii for ALDO Shoes. Caption reads: [...] ชอบมากทั้ง 2 คู่เลย 🎁👠 @ALDO Shoes....](https://images.od.modash.io/e08dce30cf2564eaa00db611af302b93a6fcec59)
Influencer bio
architasiri@gmail.com (For work)
Collaboration metrics
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down_forkimmy x ALDO Shoes
Influencer bio
ootd & shoe hauls • beauty reviews • lifestyle vlogs Welcome Kimmy babes💅🏾 Let’s transform into fashion baddies, curate stunning makeup looks, review must have beauty products, and explore the best things to do in Atlanta or other cities. Subscribe now and become part of the KB community! You can also catch me on Instagram, LTK, Patreon, Threads, and TikTok 💫 For business inquiries: kimmycreative216@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.2%
- Posts: 41.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers ALDO Shoes are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ALDO Shoes's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 10K-50K views, ALDO Shoes's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.9M avg views/post):
janhvikapoor x ALDO Shoes
![Instagram post by @janhvikapoor for ALDO Shoes. Caption reads: [...] is coming your way. Stay tuned! #ALDOShoes....](https://images.od.modash.io/ad2284fa71cdfbe8f91d2cd842f0fe8f7eb13d69)
Influencer bio
#Peddi first single out now ❤️❤️ #ChikiriChikiri 🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
sanafarhansardar x ALDO Shoes
Influencer bio
Part time model • Fashion Enthusiast • Globetrotter Dm for shoots and PR! 📧sanasardar97@outlook.com 📍Karachi 🇵🇰
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ALDO Shoes's repeat partnerships
Out of 517 unique influencers in our dataset, 16 of them (3%) posted content for ALDO Shoes in 3 or more separate calendar months. The most consistent partner is @sosazerafa, who has collaborated across 7 months with 7 total posts.
Here are 3 examples of ALDO Shoes's repeat influencer partnerships, with links to the sponsored content.
sosazerafa x ALDO Shoes
thornetheus x ALDO Shoes
randa_shita x ALDO Shoes
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where ALDO Shoes had the most influencer activity. 30.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (22.8%)
- Indonesia (5.2%)
- Canada (2.9%)
ALDO Shoes's influencer activity by market
Here is another example of ALDO Shoes collaborating with an influencer in United States.
ethandiazzee x ALDO Shoes
![TikTok post by @ethandiazzee for ALDO Shoes. Caption reads: [...] something new. #ALDOTryEveryThing @ALDO....](https://images.od.modash.io/76b408531ff1c6895b11f672ce74a3568008a8a2)
ALDO Shoes's influencer activity vs. related brands
ALDO Shoes, Steve Madden, and callitspring all compete in fashion footwear and accessories with trend-forward, mall-to-online shoppers. Their influencer strategies typically target similar style-focused audiences and seasonal drops.
Total influencer content
ALDO Shoes vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 1.6k sponsored posts, significantly outpacing ALDO Shoes (637 posts) and callitspring (211 posts). Across all three brands, the average volume is 808 posts, suggesting moderate but consistent investment. Steve Madden has more than twice as many total posts as ALDO Shoes and callitspring.
By social platform
ALDO Shoes vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 810, ALDO Shoes at 110, callitspring at 24 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has more than seven times as many posts as ALDO Shoes and more than thirty times as many as callitspring.
By geographical market
ALDO Shoes vs. related brands influencer activity (by country)
Estimated sponsored posts in ALDO Shoes's top markets
Steve Madden leads in United States with 915 posts (58.1%), while ALDO Shoes has the highest estimated sponsored-post volume in India (145 posts, 22.8%), Indonesia (33 posts, 5.2%), suggesting a Asia focus, while callitspring leads in Canada with 74 posts (35.3%). Looking at United States specifically, the split is Steve Madden at 915 posts (58.1%), ALDO Shoes at 193 posts (30.3%), callitspring at 57 posts (27%).
Read more influencer strategy breakdowns
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