ALDO Shoes Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.0k pieces of influencer content sponsored by ALDO Shoes over the last 12 months.

This report breaks down where & how ALDO Shoes invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with ALDO Shoes, see here: ALDO Shoes influencers.

Influencer activity throughout the year

ALDO Shoes's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

ALDO Shoes's influencer activity appears to have tapered over the year, from 204 posts in January down to 53 in December. April was the busiest month at 478 posts, 94% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ALDO Shoes's sponsored influencer collaborations break down by social platform:

• Instagram: 2.1k posts (68.1%)
• TikTok: 957 posts (31.6%)
• YouTube: 11 posts (0.4%)

Instagram influencer marketing is a clear focus for ALDO Shoes.

Here are 3 examples of ALDO Shoes's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

arthurtparra x ALDO Shoes

arthurtparra

@arthurtparra

27 Feb, 26

2M

1.1k

That feeling of a fresh new pair of loafers @aldo_shoes #ALDOCrew #ad​

Influencer bio

Fashion & Lifestyle 📍los angeles 📧 arthur@mvetalent.com New YouTube Video 👇🏼

Collaboration metrics

Post views2.0M

Post EMV $61.2k

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valeriafloriancas x ALDO Shoes

valeriafloriancas

@valeriafloriancas

04 Sep, 25

9.3M

3.7k

[...] probar algo nuevo, esta colección de @ALDO Shoes ya está disponible en @El Palacio de [...]

Influencer bio

Instagram: @valeriaflorianc

Collaboration metrics

Post views9.3M

Post EMV $186.2k

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NickAlexanderr x ALDO Shoes

NickAlexanderr

@NickAlexanderr

11 Jul, 26

9.7k

492

[...] Alt: Outfit 3: SS Shirt: REISS Pants: ALDO Shoes: The Best Summer Shoes That Aren't [...]

Influencer bio

The Art of Dressing & Living Well for the Modern Gent. I'm Nick Alexander and welcome to my channel. This channel is a place for men who believe class is timeless and good taste never goes out of fashion. I talk about elevated, elegant, timeless style; luxury experiences; and a wide variety of other classy topics. I have a background in the fashion industry where I worked for two different suit companies. My channel is dedicated to helping people develop taste in how they dress, how they carry themselves, and how they live. Hope you'll join me on the journey and click subscribe! I share content crafted for men aged 25–45 in the US, Canada, UK, Australia, and Europe.

Collaboration metrics

Post views9.7k

Post EMV $339

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.5% of partnerships featuring creators averaging 10K-50K views, ALDO Shoes's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (968.7k avg views/post):

taylorjphillips x ALDO Shoes

taylorjphillips

@taylorjphillips

25 May, 26

92.2k

3.2k

Stepping into summer with @aldo_shoes … see what I did there? A new season means warmer morning walks, opening the garden, and sunsets at the beach. What does your summer kick-off look like? #ALDOTryEveryThing #Ad

Influencer bio

here, there and everywhere founder @goodparknyc business inquires: teamtaylor@pontefirm.com taylor@goodparknyc.com

Collaboration metrics

Post views92.2k

Post EMV $3.1k

More influencer data

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And here is another example with a smaller creator on Instagram (9.6k avg views/post):

loconinja x ALDO Shoes

loconinja

@loconinja

02 Mar, 26

7.7k

1.1k

Thank you @aldo_shoes for styling me in these “Ybalein” Shoes for the nyc @screammovies premiere, I love the #pillowwalk comfort! 🖤 #aldo #aldocrew #scream

Influencer bio

👑King, kween & everything in between💕 📧: LocoNinjabookings@gmail.com

Collaboration metrics

Post views7.7k

Post EMV $336

More influencer data

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ALDO Shoes's repeat partnerships

brittbratstyles x ALDO Shoes

brittbratstyles

@brittbratstyles

09 Nov, 25

72.2k

2k

Look at the damage 💔 @AKIRA #akira #boots #zebraprint #styleinspo #fallfashion

brittbratstyles

@brittbratstyles

06 Jan, 26

5.3k

281

These boots are the baddest @AKIRA #denim #boots #barreljeans #fashion #wedgeheels

brittbratstyles

@brittbratstyles

20 Apr, 26

4.8k

89

Brunch Outfit #ootd #style #chic #barreljeans #denim

orxlevari x ALDO Shoes

orxlevari

@orxlevari

20 Jul, 26

82.7k

1.9k

[...] המותג 🤝 בשיתוף ממומן עם @aldoshoes_il

orxlevari

@orxlevari

31 Mar, 26

58.2k

2.1k

[...] עם ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪@aldoshoes_il‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬⁩⁩⁩⁩⁩ [...]

orxlevari

@orxlevari

20 Aug, 26

56.5k

1.9k

[...] :) בשיתוף ממומן עם אלדו @aldoshoes_il

down_forkimmy x ALDO Shoes

down_forkimmy

@down_forkimmy

27 Mar, 26

29.6k

736

[...] perfect denim shoulder bag @ALDO Shoes does exist! The charms alone [...]

down_forkimmy

@down_forkimmy

18 Sep, 25

7.3k

362

Not that I need another @ALDO Shoes leopard print bag but I [...]

down_forkimmy

@down_forkimmy

02 Sep, 25

6.9k

611

[...] is calling and these new @ALDO Shoes shoe arrivals are an [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (18%)
• South Africa (6.3%)
• Portugal (4.7%)

Here is another example of ALDO Shoes collaborating with an influencer in United States.

april_lockhart x ALDO Shoes

april_lockhart

@april_lockhart

06 Sep, 25

3.2M

77.9k

[...] and i remember my go-to was always @ALDO Shoes or new, funky shoes that fit my [...]

ALDO Shoes's influencer activity vs. related brands

ALDO Shoes, Nine West, and callitspring compete in accessible fashion footwear for similar mall-to-online shoppers. Their influencer strategies often focus on seasonal styling, occasion dressing, and value-forward trend adoption.

Total influencer content

ALDO Shoes leads with 3k sponsored posts, significantly outpacing Nine West (1.3k posts) and callitspring (1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. ALDO Shoes has more than twice the total posts of Nine West and callitspring.

By social platform

ALDO Shoes leads on Instagram and TikTok, while Nine West leads on YouTube. The gap is most notable on Instagram, with ALDO Shoes at 2.1k, Nine West at 933, callitspring at 796 posts. Nine West's activity is particularly concentrated on Instagram. On TikTok, ALDO Shoes has nearly three times as many posts as callitspring.

By geographical market

ALDO Shoes has the highest estimated sponsored-post volume in United States (727 posts, 24%), India (546 posts, 18%), South Africa (191 posts, 6.3%), while callitspring leads in Canada with 358 posts (34.9%), while Nine West leads in Australia with 77 posts (5.9%). Looking at United States specifically, the split is ALDO Shoes at 727 posts (24%), Nine West at 645 posts (49.7%), callitspring at 247 posts (24.1%). ALDO Shoes's strength in United States may indicate a home-market focus, while callitspring shows broader regional investment.