We analyzed 1.7k pieces of influencer content sponsored by Frankies Bikinis over the last 12 months.
This report breaks down where & how Frankies Bikinis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Frankies Bikinis, see here: Frankies Bikinis influencers.
Frankies Bikinis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Frankies Bikinis's sponsored post volume peaks in July with 280 posts, 100% higher than the monthly average of 140. October recorded the lowest activity at 64 posts, 54% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Frankies Bikinis's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Frankies Bikinis.
Here are 2 examples of Frankies Bikinis's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
🕊 inquiries: eva@therisegrp.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
I make clothes @A VINTAGE FIT
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Frankies Bikinis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.2% of partnerships featuring creators averaging 10K-50K views, Frankies Bikinis's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (62.4k avg views/post):
Influencer bio
💌 madisonsvetz@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.8k avg views/post):
Influencer bio
Player 138 🦑 @squidgamenetflix @thedragonsmanagement 📍Dallas🍸🐄 contact@taylormcallister.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.2k unique influencers in our dataset, 13 of them (1%) posted content for Frankies Bikinis in 3 or more separate calendar months. The most consistent partner is @rawdorable, who has collaborated across 7 months with 10 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Frankies Bikinis had the most influencer activity. 64.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Frankies Bikinis collaborating with an influencer in United States.
Frankies Bikinis competes directly with Monday Swimwear and Bright Swimwear in fashion-forward swim where fit and styling content drives conversion. These brands share similar audiences across Instagram and TikTok and rely on seasonal creator campaigns and try-ons.
Total sponsored posts tracked (last 12 months)
Monday Swimwear leads with 2.4k sponsored posts, significantly outpacing Frankies Bikinis (1.7k posts) and Bright Swimwear (1.6k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Frankies Bikinis leads on TikTok, while Monday Swimwear has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Monday Swimwear at 1.9k, Bright Swimwear at 1.2k, Frankies Bikinis at 932 posts. Monday Swimwear's activity is particularly concentrated on Instagram. Monday Swimwear has more than twice as many Instagram posts as Frankies Bikinis and Bright Swimwear.
Estimated sponsored posts in Frankies Bikinis's top markets
Monday Swimwear has the highest estimated sponsored-post volume in United States (1.3k posts, 53.4%), United Kingdom (232 posts, 9.7%), while Bright Swimwear leads in Australia with 202 posts (12.8%), while Frankies Bikinis leads in Brazil with 67 posts (4%). Looking at United States specifically, the split is Monday Swimwear at 1.3k posts (53.4%), Frankies Bikinis at 1.1k posts (64.3%), Bright Swimwear at 955 posts (60.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.