Frankies Bikinis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 104 pieces of influencer content sponsored by Frankies Bikinis over the last 12 months.
This report breaks down where & how Frankies Bikinis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Frankies Bikinis, see here: Frankies Bikinis influencers.
Influencer activity throughout the year
Frankies Bikinis's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Frankies Bikinis's influencer activity by month
Number of sponsored posts
Frankies Bikinis's influencer activity appears to have tapered over the year, from 1 posts in January down to 5 in December. July was the busiest month at 21 posts, 133% above the monthly average.
Frankies Bikinis's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 532.1k, while January recorded the least at 780. Across all tracked posts in the 12-month window, average views per post were 12.2k. Views appear to be largely volume-driven, tracking closely with post output across the year. Views appear strongest in late spring and early summer, with top-performing months concentrated from May to July. The top-performing tracked post, by @georgiahjobson, generated 380.1k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Frankies Bikinis's sponsored influencer collaborations break down by social platform:
- Instagram: 67 posts (64.4%)
- TikTok: 37 posts (35.6%)
Frankies Bikinis's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Frankies Bikinis.
Here are 2 examples of Frankies Bikinis's recent sponsored collaborations (one each for Instagram, TikTok).
mathilde_et_sligo x Frankies Bikinis
Influencer bio
@mentallystable.podcast host🎙️🩷 🐴 Sligo, Khaleesi and GQ ✈️ travelling the world to meet horses 🎬 Présentatrice Kavalkades @france.tv 📖 Mes livres ⬇️
Collaboration metrics
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georgiahjobson x Frankies Bikinis
Influencer bio
I make clothes @A VINTAGE FIT
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 80.6%
- Reels: 19.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Frankies Bikinis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Frankies Bikinis's influencers average views (Instagram)
Based on each influencer's average views per post
Frankies Bikinis's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (42.1k avg views/post):
orebella x Frankies Bikinis
![Instagram post by @orebella for Frankies Bikinis. Caption reads: [...] the limited edition swimsuit and frankies....](https://images.od.modash.io/1c76d3cce95123c884cfbb7cb57a7501356a9952)
Influencer bio
Reveal your alchemy ✨ Skin parfum collection by @bellahadid. Hydrating. Alcohol-free. Available at @ultabeauty @theofficialselfridges @theperfumeshop
Collaboration metrics
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And here is another example with a smaller creator on Instagram (844 avg views/post):
nursenousha x Frankies Bikinis
![Instagram post by @nursenousha for Frankies Bikinis. Caption reads: [...] swimwear to wear in bora bora is....](https://images.od.modash.io/a0d9cfdfbb17fd2fe9fd7d133202eaff1bb5eb9f)
Influencer bio
Celebrity Skincare Expert, Registered Nurse, Facial Rejuvenation Artist, Reiki Master, Holistic Health + Wellness ✍🏼 @vogue @people @elleusa & more
Collaboration metrics
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Geographical breakdown
In our dataset, United States is where Frankies Bikinis had the most influencer activity. 64.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.1%)
- United Kingdom (5%)
- Canada (3.2%)
Frankies Bikinis's influencer activity by market
Here is another example of Frankies Bikinis collaborating with an influencer in United States.
taynnabrito x Frankies Bikinis
![TikTok post by @taynnabrito for Frankies Bikinis. Caption reads: [...] got my dream package in the mail....](https://images.od.modash.io/0e815f8575aaf428eac9717dcb6688fd3fb596b7)
Frankies Bikinis's influencer activity vs. related brands
Frankies Bikinis and Monday Swimwear both sit in the influencer-native swimwear space, competing for the same beachwear audience. Cupshe is a major swimwear competitor that overlaps on style content, hauls, and seasonal demand.
Total influencer content
Frankies Bikinis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 4.5k sponsored posts, significantly outpacing Frankies Bikinis (104 posts) and Monday Swimwear (54 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. Cupshe has far more total posts than Frankies Bikinis and Monday Swimwear.
By social platform
Frankies Bikinis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 2.7k, Frankies Bikinis at 37, Monday Swimwear at 6 posts. Monday Swimwear's activity is particularly concentrated on Instagram. On TikTok and Instagram, Cupshe has many more posts than Frankies Bikinis and Monday Swimwear.
By geographical market
Frankies Bikinis vs. related brands influencer activity (by country)
Estimated sponsored posts in Frankies Bikinis's top markets
Cupshe has the highest estimated sponsored-post volume in United States (2.6k posts, 57.4%), United Kingdom (353 posts, 7.8%), France (253 posts, 5.6%), suggesting a Europe focus, while Frankies Bikinis leads in Brazil with 5 posts (5.1%), while Monday Swimwear leads in Australia with 4 posts (6.7%). Looking at United States specifically, the split is Cupshe at 2.6k posts (57.4%), Frankies Bikinis at 67 posts (64.9%), Monday Swimwear at 27 posts (50.9%).
Read more influencer strategy breakdowns
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