Frankies Bikinis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Frankies Bikinis over the last 12 months.
This report breaks down where & how Frankies Bikinis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Frankies Bikinis, see here: Frankies Bikinis influencers.
Influencer activity throughout the year
Frankies Bikinis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Frankies Bikinis's influencer activity by month
Number of sponsored posts
Frankies Bikinis's sponsored post volume peaks in July with 263 posts, 92% higher than the monthly average of 137. October recorded the lowest activity at 59 posts, 57% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Frankies Bikinis's sponsored influencer collaborations break down by social platform:
- Instagram: 893 posts (54.2%)
- TikTok: 750 posts (45.5%)
- YouTube: 4 posts (0.2%)
Frankies Bikinis's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Frankies Bikinis.
Here are 2 examples of Frankies Bikinis's recent sponsored collaborations (one each for Instagram, TikTok).
mathilde_et_sligo x Frankies Bikinis
Influencer bio
@mentallystable.podcast host🎙️🩷 🐴 Sligo, Khaleesi and GQ ✈️ travelling the world to meet horses 🎬 Présentatrice Kavalkades @france.tv 📖 Mes livres ⬇️
Collaboration metrics
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georgiahjobson x Frankies Bikinis
Influencer bio
I make clothes @A VINTAGE FIT
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 72.6%
- Reels: 27.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Frankies Bikinis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Frankies Bikinis's influencers average views (Instagram)
Based on each influencer's average views per post
With 31% of partnerships featuring creators averaging 10K-50K views, Frankies Bikinis's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 23.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (54.1k avg views/post):
madisonsvetz x Frankies Bikinis
![Instagram post by @madisonsvetz for Frankies Bikinis. Caption reads: [...] my LTK ⬇ #ltkseasonal #ltkstyletip....](https://images.od.modash.io/fb069154de1968d6469239639ea4c14bbb505ca1)
Influencer bio
💌 madisonsvetz@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.8k avg views/post):
_taylormcallister x Frankies Bikinis
![Instagram post by @_taylormcallister for Frankies Bikinis. Caption reads: [...] is the @bellahadid collection with....](https://images.od.modash.io/40884561afcbe5a6f929b6635b7b6afd3292a033)
Influencer bio
Player 138 🦑 @squidgamenetflix 📍Dallas🍸 mcallistertaylor3@gmail.com @itmodelmanagement @wilhelmina_rockymountains @heffnermanagement
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Frankies Bikinis's repeat partnerships
Out of 1.2k unique influencers in our dataset, 11 of them (1%) posted content for Frankies Bikinis in 3 or more separate calendar months. The most consistent partner is @xocaitlin11, who has collaborated across 5 months with 9 total posts.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Frankies Bikinis had the most influencer activity. 63.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.9%)
- Brazil (4.6%)
- Mexico (3.1%)
Frankies Bikinis's influencer activity by market
Here is another example of Frankies Bikinis collaborating with an influencer in United States.
taynnabrito x Frankies Bikinis
![TikTok post by @taynnabrito for Frankies Bikinis. Caption reads: [...] got my dream package in the mail....](https://images.od.modash.io/0e815f8575aaf428eac9717dcb6688fd3fb596b7)
Frankies Bikinis's influencer activity vs. related brands
Frankies Bikinis competes with Monday Swimwear and Cupshe in swimwear, targeting similar beach-and-vacation lifestyle audiences amplified through creator shoots and seasonal drops.
Total influencer content
Frankies Bikinis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 12.2k sponsored posts, significantly outpacing Monday Swimwear (2.5k posts) and Frankies Bikinis (1.6k posts). Across all three brands, the average volume is 5.4k posts, indicating mature, scaled influencer programs. Cupshe has far more total posts than Frankies Bikinis and Monday Swimwear.
By social platform
Frankies Bikinis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cupshe at 8k, Frankies Bikinis at 750, Monday Swimwear at 573 posts. Monday Swimwear's activity is particularly concentrated on Instagram. On TikTok and YouTube, Cupshe has far more posts than Frankies Bikinis and Monday Swimwear.
By geographical market
Frankies Bikinis vs. related brands influencer activity (by country)
Estimated sponsored posts in Frankies Bikinis's top markets
Cupshe has the highest estimated sponsored-post volume in United States (7k posts, 57.2%), United Kingdom (903 posts, 7.4%), France (757 posts, 6.2%), suggesting a Europe focus, while Monday Swimwear leads in Australia with 159 posts (6.5%), while Frankies Bikinis leads in Brazil with 76 posts (4.6%). Looking at United States specifically, the split is Cupshe at 7k posts (57.2%), Monday Swimwear at 1.3k posts (51.2%), Frankies Bikinis at 1k posts (63.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Monday Swimwear's Influencer Marketing Strategy
- Cupshe's Influencer Marketing Strategy
- Cécred's Influencer Marketing Strategy
- Jisulife's Influencer Marketing Strategy
- MADE BY MITCHELL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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