Frankies Bikinis Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Frankies Bikinis over the last 12 months.
This report breaks down where & how Frankies Bikinis invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Frankies Bikinis, see here: Frankies Bikinis influencers.
Influencer activity throughout the year
Frankies Bikinis's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Frankies Bikinis's influencer activity by month
Number of sponsored posts
Frankies Bikinis's influencer activity appears to have tapered over the year, from 83 posts in January down to 94 in December. March was the busiest month at 240 posts, 69% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Frankies Bikinis's sponsored influencer collaborations break down by social platform:
- Instagram: 954 posts (55.1%)
- TikTok: 766 posts (44.2%)
- YouTube: 12 posts (0.7%)
Frankies Bikinis's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Frankies Bikinis.
Here are 3 examples of Frankies Bikinis's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hallesimons_ x Frankies Bikinis
![Instagram post by @hallesimons_ for Frankies Bikinis. Caption reads: [...] the new limited edition @vspink x....](https://images.od.modash.io/b86b61018853c232e6c6a9751c0d8a964b2da5ac)
Influencer bio
22 | UT⭐️ digital scrapbook of my life!!🧚♀️✨ 💌hallesimonscollab@gmail.com @therealdba
Collaboration metrics
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ermpiit x Frankies Bikinis
Influencer bio
beaching & a side of shopaholic ❣️emmaermpit@gmail.com❣️
Collaboration metrics
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aspynovard x Frankies Bikinis
Influencer bio
@aspynovard 🫶🏼
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 71.7%
- Reels: 28.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Frankies Bikinis are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Frankies Bikinis's influencers average views (Instagram)
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 10K-50K views, Frankies Bikinis's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (39.0k avg views/post):
faythefae x Frankies Bikinis
![Instagram post by @faythefae for Frankies Bikinis. Caption reads: [...] and acceptance 🌞 Top is @nuuly....](https://images.od.modash.io/a8b6fa632abf72ec40127cbbb477a9969d9bad16)
Influencer bio
Comedy|Education|My Life ♿️♾️🦻🏻🐕🦺🏳️🌈 ✡️ Check me out on TikTok & YouTube LA🌞 @zuriagencyadults 🎨-@Faydoodles 🦄-@chaotic.bling
Collaboration metrics
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And here is another example with a smaller creator on Instagram (1.0k avg views/post):
kim.jennie.news x Frankies Bikinis
![Instagram post by @kim.jennie.news for Frankies Bikinis. Caption reads: [INFO] 260328 — @frankiesbikinis instagram update....](https://images.od.modash.io/52d82c6f6c12e658a106c1c6593ee6308fed16d6)
Influencer bio
For our Shining Solo JENNIE | @jennierubyjane | @lesyeuxdenini | @oddatelier |
Collaboration metrics
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Frankies Bikinis's repeat partnerships
Out of 1.3K unique influencers in our dataset, 7 of them (1%) posted content for Frankies Bikinis in 3 or more separate calendar months. The most consistent partner is @tiaradib, who has collaborated across 7 months with 8 total posts.
Here are 1 examples of Frankies Bikinis's repeat influencer partnerships, with links to the sponsored content.
marthebratz x Frankies Bikinis
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Frankies Bikinis had the most influencer activity. 62.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.2%)
- United Kingdom (4.4%)
- India (3%)
Frankies Bikinis's influencer activity by market
Here is another example of Frankies Bikinis collaborating with an influencer in United States.
richcaroline x Frankies Bikinis
![TikTok post by @richcaroline for Frankies Bikinis. Caption reads: [...] my life. thank you so much PINK by Frankies....](https://images.od.modash.io/e8b5938aaf9d810d58710dd41cdf670b39fac770)
Frankies Bikinis's influencer activity vs. related brands
Frankies Bikinis is a social-first swim brand; Monday Swimwear and Kulani Kinis compete for the same beachwear audience with creator-led styling, fit checks, and seasonal drops.
Total influencer content
Frankies Bikinis vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Monday Swimwear leads with 2.9K sponsored posts, significantly outpacing Frankies Bikinis (1.7K posts) and Kulani Kinis (1.6K posts). Across all three brands, the average volume is 2.1K posts, indicating mature, scaled influencer programs.
By social platform
Frankies Bikinis vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Frankies Bikinis leads on TikTok, while Monday Swimwear has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Monday Swimwear at 2.3K, Kulani Kinis at 1.1K, Frankies Bikinis at 954 posts. Monday Swimwear's activity is particularly concentrated on Instagram. Monday Swimwear has roughly twice as many Instagram posts as Frankies Bikinis and Kulani Kinis.
By geographical market
Frankies Bikinis vs. related brands influencer activity (by country)
Estimated sponsored posts in Frankies Bikinis's top markets
Monday Swimwear has the highest estimated sponsored-post volume in United States (1.5K posts, 53%), United Kingdom (271 posts, 9.5%), Australia (180 posts, 6.3%), while Frankies Bikinis leads in Brazil with 90 posts (5.2%). Looking at United States specifically, the split is Monday Swimwear at 1.5K posts (53%), Frankies Bikinis at 1.1K posts (62.2%), Kulani Kinis at 990 posts (61.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Monday Swimwear's Influencer Marketing Strategy
- Kulani Kinis's Influencer Marketing Strategy
- EcoFlow's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- Unilever's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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