Nadine Merabi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 792 pieces of influencer content sponsored by Nadine Merabi over the last 12 months.
This report breaks down where & how Nadine Merabi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nadine Merabi, see here: Nadine Merabi influencers.
Influencer activity throughout the year
Nadine Merabi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nadine Merabi's influencer activity by month
Number of sponsored posts
Nadine Merabi's sponsored post volume peaks in December with 132 posts, 100% higher than the monthly average of 66. July recorded the lowest activity at 24 posts, 64% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nadine Merabi's sponsored influencer collaborations break down by social platform:
- Instagram: 641 posts (80.9%)
- TikTok: 150 posts (18.9%)
- YouTube: 1 posts (0.1%)
Nadine Merabi's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nadine Merabi.
Here are 2 examples of Nadine Merabi's recent sponsored collaborations (one each for Instagram, TikTok).
whatemwore x Nadine Merabi
![Instagram post by @whatemwore for Nadine Merabi. Caption reads: [...] 🤍🥂 which is your favourite? ☺️ the....](https://images.od.modash.io/dcd80058a5bdc6c9eeb508a14b56c45db0f041bb)
Influencer bio
either choosing an outfit or out for a run 🏃🏽♀️🛍️ @goodbasicsclub my brand 🤎 ✉️ whatemwore@thevta.com
Collaboration metrics
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instyle x Nadine Merabi
![TikTok post by @instyle for Nadine Merabi. Caption reads: [...] @kevinphyunh Micky is wearing @Nadine Merabi....](https://images.od.modash.io/fa3442cca33b9af5871ca3f9a618e0f680c6af87)
Influencer bio
InStyle NOW
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 52.6%
- Reels: 47.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nadine Merabi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nadine Merabi's influencers average views (Instagram)
Based on each influencer's average views per post
With 31% of partnerships featuring creators averaging 10K-50K views, Nadine Merabi's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (147.0k avg views/post, 224.7k followers):
leonorasmee x Nadine Merabi
![Instagram post by @leonorasmee for Nadine Merabi. Caption reads: [...] #ltkfestive Aff links Dress - @nadinemerabi....](https://images.od.modash.io/00758a25fdcfa3a98d58c8e58044892ae5f3d973)
Influencer bio
Luxury lifestyle in the English countryside Effortless elegance meets heritage Savouring beauty in the everyday Founder of Luxury by Leonora
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.5k avg views/post, 250.7k followers):
oliviacharlotteburton x Nadine Merabi
![Instagram post by @oliviacharlotteburton for Nadine Merabi. Caption reads: [...] be styling up this party season from....](https://images.od.modash.io/76f03b8ea74f643a97f3cdca9b7c32532b8636da)
Influencer bio
Fashion • Beauty • Lifestyle Manchester | UK Home account @oliviaburtonhome oliviaburtoncollab@gmail.com Shop my outfits below
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nadine Merabi's repeat partnerships
Out of 580 unique influencers in our dataset, 8 of them (1%) posted content for Nadine Merabi in 3 or more separate calendar months. The most consistent partner is @sophiemoulds, who has collaborated across 5 months with 5 total posts.
Here are 3 examples of Nadine Merabi's repeat influencer partnerships, with links to the sponsored content.
sophiemoulds x Nadine Merabi
![Instagram post by @sophiemoulds for Nadine Merabi. Caption reads: [...] with my ❤️ wearing my favs @nadinemerabi 🥀.](https://images.od.modash.io/5ab4b6c29292b54d3a33c24ed176a2f3c45997f0)
![Instagram post by @sophiemoulds for Nadine Merabi. Caption reads: [...] dress for the occasion @nadinemerabi I’ve....](https://images.od.modash.io/1542b69fa8b5ee1254db3e579efe8ffe8a0e465a)
whatemwore x Nadine Merabi
![Instagram post by @whatemwore for Nadine Merabi. Caption reads: [...] incredible dresses from @nadinemerabi new....](https://images.od.modash.io/bddd33ec3d894f443e8c44080184d8bbb55d749a)
![Instagram post by @whatemwore for Nadine Merabi. Caption reads: [...] season dress 👗🪩 from @nadinemerabi of....](https://images.od.modash.io/294eb70cb159b68d9866a13f250a37c2b85aadbc)
indiaamoon x Nadine Merabi
![Instagram post by @indiaamoon for Nadine Merabi. Caption reads: [...] outfit ideas part 1 @nadinemerabi wow wow....](https://images.od.modash.io/9e23b579610a0c7813196c3460043060900b2fc0)
![Instagram post by @indiaamoon for Nadine Merabi. Caption reads: [...] this dress just arrived!!! @nadinemerabi....](https://images.od.modash.io/f3f2049deb6779db041452bd1058eb09fd4ab709)
![Instagram post by @indiaamoon for Nadine Merabi. Caption reads: [...] 🥹🌼🩵🦋 how beautiful!!!! @nadinemerabi a....](https://images.od.modash.io/66b0ea309bb3900fdb93ba660cce802c8d9be4e7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nadine Merabi had the most influencer activity. 34.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27.8%)
- India (5.9%)
- Brazil (5.3%)
Nadine Merabi's influencer activity by market
Here is another example of Nadine Merabi collaborating with an influencer in United Kingdom.
yasmindevonport_ x Nadine Merabi
Nadine Merabi's influencer activity vs. related brands
Nadine Merabi targets statement occasionwear and party looks; OH POLLY and Club L London are close competitors that win similar audiences through event styling, try-ons, and glamorous creator content.
Total influencer content
Nadine Merabi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 7.4k sponsored posts, significantly outpacing Club L London (2.3k posts) and Nadine Merabi (792 posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. OH POLLY has several times more total posts than Nadine Merabi and Club L London.
By social platform
Nadine Merabi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OH POLLY at 4.3k, Club L London at 650, Nadine Merabi at 150 posts. Nadine Merabi's activity is particularly concentrated on Instagram. On TikTok, OH POLLY has several times more posts than Nadine Merabi and Club L London.
By geographical market
Nadine Merabi vs. related brands influencer activity (by country)
Estimated sponsored posts in Nadine Merabi's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (2.5k posts, 33.9%), United Kingdom (1.9k posts, 25.1%), India (251 posts, 3.4%). Looking at United States specifically, the split is OH POLLY at 2.5k posts (33.9%), Club L London at 749 posts (31.9%), Nadine Merabi at 271 posts (34.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- bareMinerals's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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