Sacheu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 32.7k pieces of influencer content sponsored by Sacheu over the last 12 months.
This report breaks down where & how Sacheu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sacheu, see here: Sacheu influencers.
Influencer activity throughout the year
Sacheu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sacheu's influencer activity by month
Number of sponsored posts
Sacheu's sponsored post volume peaks in November with 5.3k posts, 92% higher than the monthly average of 2.7k. July recorded the lowest activity at 1.1k posts, 59% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sacheu's sponsored influencer collaborations break down by social platform:
- TikTok: 30.7k posts (93.8%)
- Instagram: 1.9k posts (5.9%)
- YouTube: 81 posts (0.2%)
Sacheu's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sacheu.
Here are 3 examples of Sacheu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alexisoakley x Sacheu
![Instagram post by @alexisoakley for Sacheu. Caption reads: [...] pass the test to go in my kit......](https://images.od.modash.io/2f53a2807c01c6cd6e9d4f60259a70c5ce2271e3)
Influencer bio
💄 Celebrity Makeup Artist + Beauty Content Creator 📍 Los Angeles Management: alexis@ostalent.com
Collaboration metrics
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emiliekiser x Sacheu
![TikTok post by @emiliekiser for Sacheu. Caption reads: [...] ROUTINE IN UNDER 5 MIN👏🏼✨🦢🍰💛 #Ad....](https://images.od.modash.io/2ba873ce51135e4e4241015ea93d564950d2d0c5)
Influencer bio
27🧚🏼♀️🍓🩰✨ JUST SHARING MY LIFE! Mom to Trigg & Teddy 💌 teamemilie@smithsaint.com ON IG & YT🫶🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AlexandraAnele x Sacheu
![YouTube post by @AlexandraAnele for Sacheu. Caption reads: [...] the support! ●●●●● PRODUCTS MENTIONED:....](https://images.od.modash.io/9b33a4f972cdcd4dddd48bd254be71bfbaa1389a)
Influencer bio
Oh hayyyyyyyy Basically if you're looking for in-depth makeup and beauty how-tos, tutorials, reviews, etc.; from someone who has a chill personality and a BFA in painting...then you belong here. JOIN US 🙃😈 https://linktr.ee/alexandraanele Business Inquiries: Alexandra@INFAgency.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sacheu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sacheu's influencers average views (TikTok)
Based on each influencer's average views per post
With 58% of partnerships featuring creators averaging <1K views, Sacheu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.3M avg views/post):
funnypenjs x Sacheu
![TikTok post by @funnypenjs for Sacheu. Caption reads: @SACHEU Beauty US #sacheubeauty #ultabeauty [...].](https://images.od.modash.io/a153850bd6c16f14c9767d8af3aaa256639a1675)
Influencer bio
Wa 𖠰 ⋆˚࿔ ݁ | @𝐸 💌 erikaabusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
izzyybellex x Sacheu
![TikTok post by @izzyybellex for Sacheu. Caption reads: [...] lasts all day, it genuinely does 🫶🏻....](https://images.od.modash.io/c3c1dc30997ae08402873f95a70595ff5696b583)
Influencer bio
✨ Retail gorl & Nail tech💅 🌍 Travel | Fashion | Lifestyle 📍Documenting my fab life Instagram izzyybelle.x 💌Isobelelizabeth0@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sacheu's repeat partnerships
Out of 12.3k unique influencers in our dataset, 1.5k of them (13%) posted content for Sacheu in 3 or more separate calendar months. The most consistent partner is @watchkimshop, who has collaborated across 13 months with 83 total posts.
Here are 3 examples of Sacheu's repeat influencer partnerships, with links to the sponsored content.
watchkimshop x Sacheu
![TikTok post by @watchkimshop for Sacheu. Caption reads: [...] Cain Finally back in stock!! @SACHEU Beauty....](https://images.od.modash.io/7766fc14dc9dee4ebb582bffb351ca29d9691613)
![TikTok post by @watchkimshop for Sacheu. Caption reads: @SACHEU Beauty US [...].](https://images.od.modash.io/88c10e3bd06ae99b84776aa4993129f75f0cc72d)
![TikTok post by @watchkimshop for Sacheu. Caption reads: @SACHEU Beauty US [...].](https://images.od.modash.io/ee180e4fd47b216c0e5141a06c6050a1f156e8a1)
tedddyyyxo x Sacheu
![TikTok post by @tedddyyyxo for Sacheu. Caption reads: @SACHEU Beauty US in muahve 💋 #makeup [...].](https://images.od.modash.io/1971e352161fba1c8a07fbfabc20becfe34087b1)
meg_reilly x Sacheu
![TikTok post by @meg_reilly for Sacheu. Caption reads: [...] and I have 0 complaints @SACHEU UK shade....](https://images.od.modash.io/fed902d87a4bed31d19f9e4f5eafa0399fa5e6db)
![TikTok post by @meg_reilly for Sacheu. Caption reads: [...] obsessed with.. I'll wait @SACHEU UK....](https://images.od.modash.io/ce98f2649a33fe5a231398863ff61b4c3a984202)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sacheu had the most influencer activity. 58.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.8%)
- India (4.5%)
- Brazil (3.8%)
Sacheu's influencer activity by market
Here is another example of Sacheu collaborating with an influencer in United States.
yina.daniela x Sacheu
![TikTok post by @yina.daniela for Sacheu. Caption reads: [...] lip combo for the holiday season!!🎄❄️....](https://images.od.modash.io/96127f175e31d93952801ee5c16c5940ce2b23d2)
Sacheu's influencer activity vs. related brands
Touchland and Glamnetic compete with Sacheu in viral, accessory-like beauty products that sell through social proof and repeatable routines. Each brand is well suited to short-form demos, creator seeding, and trend-driven product moments.
Total influencer content
Sacheu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sacheu leads with 32.7k sponsored posts, significantly outpacing Glamnetic (20.4k posts) and Touchland (10k posts). Across all three brands, the average volume is 21k posts, indicating mature, scaled influencer programs. Sacheu has more total posts than Touchland and Glamnetic.
By social platform
Sacheu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sacheu leads on TikTok, while Glamnetic has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Sacheu at 30.7k, Glamnetic at 18.1k, Touchland at 8.4k posts. Sacheu's activity is particularly concentrated on TikTok. On TikTok, Sacheu has several times more posts than Touchland and more than Glamnetic.
By geographical market
Sacheu vs. related brands influencer activity (by country)
Estimated sponsored posts in Sacheu's top markets
Sacheu has the highest estimated sponsored-post volume in United States (19k posts, 58.9%), United Kingdom (3.5k posts, 10.8%), India (1.5k posts, 4.5%), while Glamnetic leads in Canada with 694 posts (3.4%). Looking at United States specifically, the split is Sacheu at 19k posts (58.9%), Glamnetic at 14k posts (70.2%), Touchland at 7.2k posts (72.7%). Sacheu's strength in United States and United Kingdom may indicate a home-market focus, while Glamnetic shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Touchland's Influencer Marketing Strategy
- Glamnetic's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- Dr. Squatch's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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