Sacheu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.7k pieces of influencer content sponsored by Sacheu over the last 12 months.
This report breaks down where & how Sacheu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sacheu, see here: Sacheu influencers.
Influencer activity throughout the year
Sacheu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sacheu's influencer activity by month
Number of sponsored posts
Sacheu's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.4k in December. The peak month, June, reached 1.7k posts, 64% higher than the monthly average of 1.1k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sacheu's sponsored influencer collaborations break down by social platform:
- TikTok: 12.5k posts (98.7%)
- Instagram: 156 posts (1.2%)
- YouTube: 4 posts (0%)
Sacheu's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sacheu.
Here are 3 examples of Sacheu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alexisoakley x Sacheu
![Instagram post by @alexisoakley for Sacheu. Caption reads: [...] pass the test to go in my kit......](https://images.od.modash.io/2f53a2807c01c6cd6e9d4f60259a70c5ce2271e3)
Influencer bio
💄 Celebrity Makeup Artist + Beauty Content Creator 📍 Los Angeles Management: haleigh@ostalent.com
Collaboration metrics
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watchkimshop x Sacheu
Influencer bio
Beauty and Makeup are my thing Trying new things and sharing favs Over 40 Club🥂 AZ
Collaboration metrics
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vickyj x Sacheu
![YouTube post by @vickyj for Sacheu. Caption reads: My lip combo of the day : Sacheu lip liner [...].](https://images.od.modash.io/9046aec59472b796506d4454b178fe0ad6f66867)
Influencer bio
beauty • vlogs • lifestyle 📧 vickyjofficialbrand@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sacheu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sacheu's influencers average views (TikTok)
Based on each influencer's average views per post
With 64.6% of partnerships featuring creators averaging <1K views, Sacheu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.9M avg views/post):
emxclark x Sacheu
![TikTok post by @emxclark for Sacheu. Caption reads: [...] long wearing makeup routine using @SACHEU....](https://images.od.modash.io/8181db3ffe97e6ec57f654cf8a4aaf0da65af2c5)
Influencer bio
♡ beauty favs & mom life (ivf mama) ✉️ emilyclark@thesociablesociety.com VA/DC/NYC
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
jennivenegass x Sacheu
![TikTok post by @jennivenegass for Sacheu. Caption reads: [...] to @mikaila_ag shade 03 P-INKED🎀 @SACHEU....](https://images.od.modash.io/1845641494024531f7362d8ba16051c2a3f3af50)
Influencer bio
˗ˏˋ ✞ ˎˊ˗ Austin TX I'm young , handsome & saved 💌Jenni@imftalent.com @ehplabs JENNI
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sacheu's repeat partnerships
Out of 6.5k unique influencers in our dataset, 520 of them (8%) posted content for Sacheu in 3 or more separate calendar months. The most consistent partner is @meg_reilly, who has collaborated across 10 months with 117 total posts.
Here are 3 examples of Sacheu's repeat influencer partnerships, with links to the sponsored content.
meg_reilly x Sacheu
![TikTok post by @meg_reilly for Sacheu. Caption reads: [...] and I have 0 complaints @SACHEU UK shade....](https://images.od.modash.io/fed902d87a4bed31d19f9e4f5eafa0399fa5e6db)
![TikTok post by @meg_reilly for Sacheu. Caption reads: [...] obsessed with.. I'll wait @SACHEU UK....](https://images.od.modash.io/ce98f2649a33fe5a231398863ff61b4c3a984202)
endicottmua x Sacheu
![TikTok post by @endicottmua for Sacheu. Caption reads: [...] BLUSH AS SOMEONE VERY PALE👻 @SACHEU Beauty....](https://images.od.modash.io/09fb25efa6cb69e405b83452d0762c84b9c885a5)
![TikTok post by @endicottmua for Sacheu. Caption reads: @SACHEU Beauty US NEW [...].](https://images.od.modash.io/ca3376ce66d0eeb163902c4814954aaace6f9d87)
![TikTok post by @endicottmua for Sacheu. Caption reads: [...] TRY ON AND SWATCHES👻👻👻 @SACHEU Beauty US....](https://images.od.modash.io/86c36c0a26713e8e2d7b3da81285e69ab137dcea)
aroselens x Sacheu
![TikTok post by @aroselens for Sacheu. Caption reads: Sacheu Beauty glow Stayn is [...].](https://images.od.modash.io/247fb010fc1501734fa24852ea60c40672492fc5)
![TikTok post by @aroselens for Sacheu. Caption reads: Sacheu beauty glow stayn is [...].](https://images.od.modash.io/83720d14af1be4ac7ce872662908009085bf45bd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sacheu had the most influencer activity. 68.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.5%)
- Canada (4%)
- Brazil (2.7%)
Sacheu's influencer activity by market
Here is another example of Sacheu collaborating with an influencer in United States.
herecis x Sacheu
![TikTok post by @herecis for Sacheu. Caption reads: [...] @remyxgordon #Eyeliner #eyelinerstayn....](https://images.od.modash.io/e5fe3c9c6dbbbdea3b85cc44181db938682d3f8a)
Sacheu's influencer activity vs. related brands
Sacheu competes with MADE BY MITCHELL and OFRA Cosmetics in color cosmetics that perform well through trend-driven creator formats like swatches and quick tutorials. All three fight for similar attention in TikTok-first makeup discovery.
Total influencer content
Sacheu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sacheu leads with 12.7k sponsored posts, significantly outpacing MADE BY MITCHELL (4.7k posts) and OFRA Cosmetics (668 posts). Across all three brands, the average volume is 6k posts, indicating mature, scaled influencer programs. Sacheu has far more total posts than MADE BY MITCHELL and OFRA Cosmetics combined.
By social platform
Sacheu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sacheu leads on TikTok, while OFRA Cosmetics has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Sacheu at 12.5k, MADE BY MITCHELL at 4.6k, OFRA Cosmetics at 243 posts. Sacheu's activity is particularly concentrated on TikTok. Sacheu has far more TikTok posts than MADE BY MITCHELL and OFRA Cosmetics.
By geographical market
Sacheu vs. related brands influencer activity (by country)
Estimated sponsored posts in Sacheu's top markets
Sacheu has the highest estimated sponsored-post volume in United States (8.7k posts, 68.8%), Canada (506 posts, 4%), suggesting a North America focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United Kingdom (1.4k posts, 30.4%), Brazil (196 posts, 4.2%), while OFRA Cosmetics leads in Japan with 160 posts (24%). Looking at United States specifically, the split is Sacheu at 8.7k posts (68.8%), MADE BY MITCHELL at 1.9k posts (40.5%), OFRA Cosmetics at 275 posts (41.2%). Sacheu's strength in United States may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Showpo's Influencer Marketing Strategy
- AMIRI's Influencer Marketing Strategy
- TIRTIR's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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