Sacheu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 29.5k pieces of influencer content sponsored by Sacheu over the last 12 months.
This report breaks down where & how Sacheu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sacheu, see here: Sacheu influencers.
Influencer activity throughout the year
Sacheu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sacheu's influencer activity by month
Number of sponsored posts
Sacheu's sponsored post volume peaks in November with 5.3k posts, 114% higher than the monthly average of 2.5k. September recorded the lowest activity at 756 posts, 69% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sacheu's sponsored influencer collaborations break down by social platform:
- TikTok: 27.5k posts (92.9%)
- Instagram: 2.0k posts (6.8%)
- YouTube: 99 posts (0.3%)
Sacheu's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Sacheu.
Here are 3 examples of Sacheu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alexisoakley x Sacheu
![Instagram post by @alexisoakley for Sacheu. Caption reads: [...] pass the test to go in my kit......](https://images.od.modash.io/2f53a2807c01c6cd6e9d4f60259a70c5ce2271e3)
Influencer bio
celebrity makeup artist, beauty content creator + host of @whosinmyglamchair Management: haleigh@ostalent.com
Collaboration metrics
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meganodoch x Sacheu
![TikTok post by @meganodoch for Sacheu. Caption reads: [...] liners are so creamy and easy to use!!....](https://images.od.modash.io/faf4426565d0187f23b51b4487fbdf6f5b496d67)
Influencer bio
slick back, lip combo + lash queen 💋 ig @meganodoch 💌megan@representlondonpr.com ⬇️amazon storefront ⬇️
Collaboration metrics
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AlexandraAnele x Sacheu
![YouTube post by @AlexandraAnele for Sacheu. Caption reads: [...] the support! ●●●●● PRODUCTS MENTIONED:....](https://images.od.modash.io/9b33a4f972cdcd4dddd48bd254be71bfbaa1389a)
Influencer bio
Oh hayyyyyyyy Basically if you're looking for in-depth makeup and beauty how-tos, tutorials, reviews, etc.; from someone who has a chill personality and a BFA in painting...then you belong here. JOIN US 🙃😈 https://linktr.ee/alexandraanele Business Inquiries: Alexandra@INFAgency.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sacheu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sacheu's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.8% of partnerships featuring creators averaging <1K views, Sacheu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.2M avg views/post):
quymaile x Sacheu
![TikTok post by @quymaile for Sacheu. Caption reads: [...] gamechanger, shop them now @Ulta Beauty....](https://images.od.modash.io/b8c8ee00b15b24421559028dc920d647911a0c84)
Influencer bio
just me <3 bay area 💌 byquymai@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
therealjasminr x Sacheu
![TikTok post by @therealjasminr for Sacheu. Caption reads: [...] nOohde #beautytok #liptok #lipcombo....](https://images.od.modash.io/8ef782a8d069272957a57e6134da5b9a333efd5a)
Influencer bio
Motherhood • Food • Lifestyle 📧therealjasminecollabs@gmail.com 📍ARIZONA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sacheu's repeat partnerships
Out of 11.3k unique influencers in our dataset, 1.3k of them (12%) posted content for Sacheu in 3 or more separate calendar months. The most consistent partner is @tedddyyyxo, who has collaborated across 12 months with 103 total posts.
Here are 3 examples of Sacheu's repeat influencer partnerships, with links to the sponsored content.
tedddyyyxo x Sacheu
watchkimshop x Sacheu
![TikTok post by @watchkimshop for Sacheu. Caption reads: @SACHEU Beauty US #sacheubeauty [...].](https://images.od.modash.io/f06887a6343273a6f2a48dab8cd40d87452164ed)
![TikTok post by @watchkimshop for Sacheu. Caption reads: @SACHEU Beauty US [...].](https://images.od.modash.io/88c10e3bd06ae99b84776aa4993129f75f0cc72d)
![TikTok post by @watchkimshop for Sacheu. Caption reads: @SACHEU Beauty US [...].](https://images.od.modash.io/ee180e4fd47b216c0e5141a06c6050a1f156e8a1)
kinsylbell x Sacheu
![TikTok post by @kinsylbell for Sacheu. Caption reads: @SACHEU Beauty US #sacheueyelinerstayn [...].](https://images.od.modash.io/366b1ab1fac704ecf00b536d9540e6dc6d67716b)
![TikTok post by @kinsylbell for Sacheu. Caption reads: @SACHEU Beauty US [...].](https://images.od.modash.io/159d210280f33e72e39e8bd7bad4ae089484f5c3)
![TikTok post by @kinsylbell for Sacheu. Caption reads: [...] really make your eyes pop @SACHEU Beauty US....](https://images.od.modash.io/50771e62bdcc73f52dfb1209831a85f82c87c0f8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sacheu had the most influencer activity. 59.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.2%)
- India (5%)
- Canada (3.9%)
Sacheu's influencer activity by market
Here is another example of Sacheu collaborating with an influencer in United States.
amandamccants x Sacheu
![TikTok post by @amandamccants for Sacheu. Caption reads: [...] has lots of time to go to @Ulta Beauty....](https://images.od.modash.io/339483576265d7cec5361e63348dbf9f7a0ce187)
Sacheu's influencer activity vs. related brands
MADE BY MITCHELL and Collection Cosmetics both compete with Sacheu in trend-led color cosmetics that spread through TikTok-first tutorials and product hacks. They target similar audiences looking for affordable, viral beauty staples.
Total influencer content
Sacheu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sacheu leads with 29.5k sponsored posts, significantly outpacing MADE BY MITCHELL (14.6k posts) and Collection Cosmetics (2.2k posts). Across all three brands, the average volume is 15.5k posts, indicating mature, scaled influencer programs. Sacheu has about twice as many total posts as MADE BY MITCHELL and far more than Collection Cosmetics.
By social platform
Sacheu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sacheu leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Sacheu at 27.5k, MADE BY MITCHELL at 13.1k, Collection Cosmetics at 1.4k posts. Sacheu's activity is particularly concentrated on TikTok. On TikTok, Sacheu has about twice as many posts as MADE BY MITCHELL and far more than Collection Cosmetics.
By geographical market
Sacheu vs. related brands influencer activity (by country)
Estimated sponsored posts in Sacheu's top markets
Sacheu has the highest estimated sponsored-post volume in United States (18k posts, 59.8%), India (1.5k posts, 5%), while MADE BY MITCHELL has the highest estimated sponsored-post volume in United Kingdom (4k posts, 27.5%), Brazil (571 posts, 3.9%). Looking at United States specifically, the split is Sacheu at 18k posts (59.8%), MADE BY MITCHELL at 5.9k posts (40.2%), Collection Cosmetics at 457 posts (20.3%). Sacheu's strength in United States may indicate a home-market focus, while MADE BY MITCHELL shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- Hello Molly's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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