We analyzed 35.1k pieces of influencer content sponsored by Sacheu over the last 12 months.
This report breaks down where & how Sacheu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sacheu, see here: Sacheu influencers.
Sacheu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Sacheu's sponsored post volume appears to trend upward over the 12-month period, rising from 3.1k posts in January to 3.2k in December. The peak month, November, reached 5.3k posts, 82% higher than the monthly average of 2.9k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sacheu's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sacheu.
Here are 3 examples of Sacheu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Arizona On & off duty runway model 🪽faith@skyedirectmanagement.com
Collaboration metrics
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Influencer bio
Beauty and Makeup are my thing Trying new things and sharing favs Over 40 Club🥂 AZ
Collaboration metrics
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Influencer bio
Oh hayyyyyyyy Basically if you're looking for in-depth makeup and beauty how-tos, tutorials, reviews, etc.; from someone who has a chill personality and a BFA in painting...then you belong here. JOIN US 🙃😈 https://linktr.ee/alexandraanele Business Inquiries: Alexandra@INFAgency.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Sacheu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 58.2% of partnerships featuring creators averaging <1K views, Sacheu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):
Influencer bio
(mostly k-) skincare · beauty · food · lifestyle 📍LA/OC🇰🇷 - 💌clarahyee.c@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Hi hi:) 1 corinthians 13:7 Friend of Jesus ☼ Phx Suns Dancer ☼ 💌:leilajanederolf@gmail.com
Collaboration metrics
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Out of 12.9k unique influencers in our dataset, 1.8k of them (14%) posted content for Sacheu in 3 or more separate calendar months. The most consistent partner is @kseniasenn, who has collaborated across 12 months with 107 total posts.
Here are 3 examples of Sacheu's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Sacheu had the most influencer activity. 69% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Sacheu collaborating with an influencer in United States.
Sacheu competes with Glamnetic and Kaja Beauty in viral, trend-led beauty accessories and easy-to-demo products that thrive on short-form content. Their audiences overlap around playful experimentation, quick transformations, and impulse-friendly launches.
Total sponsored posts tracked (last 12 months)
Sacheu leads with 35.1k sponsored posts, significantly outpacing Glamnetic (16.3k posts) and Kaja Beauty (4.5k posts). Across all three brands, the average volume is 18.6k posts, indicating mature, scaled influencer programs. Sacheu has more than twice the total posts of Glamnetic and far more than Kaja Beauty.
Sponsored posts by platform
Sacheu leads on TikTok and YouTube, while Glamnetic leads on Instagram. The gap is most notable on TikTok, with Sacheu at 33.3k, Glamnetic at 14.1k, Kaja Beauty at 4k posts. Sacheu's activity is particularly concentrated on TikTok. On TikTok, Sacheu has more than twice the posts of Glamnetic, and only Sacheu has any YouTube posts.
Estimated sponsored posts in Sacheu's top markets
Sacheu has the highest estimated sponsored-post volume in United States (24k posts, 69%), United Kingdom (3.6k posts, 10.3%), Canada (1.8k posts, 5%), suggesting a North America focus, while Kaja Beauty leads in India with 228 posts (5.1%). Looking at United States specifically, the split is Sacheu at 24k posts (69%), Glamnetic at 11k posts (70.3%), Kaja Beauty at 2.5k posts (54.8%). Sacheu's strength in United States and United Kingdom may indicate a home-market focus, while Kaja Beauty shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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