Sacheu Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 35.0k pieces of influencer content sponsored by Sacheu over the last 12 months.
This report breaks down where & how Sacheu invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sacheu, see here: Sacheu influencers.
Influencer activity throughout the year
Sacheu's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sacheu's influencer activity by month
Number of sponsored posts
Sacheu's sponsored post volume appears to trend upward over the 12-month period, rising from 3.1k posts in January to 3.2k in December. The peak month, November, reached 5.2k posts, 80% higher than the monthly average of 2.9k.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sacheu's sponsored influencer collaborations break down by social platform:
- TikTok: 32.9k posts (94.1%)
- Instagram: 2.0k posts (5.7%)
- YouTube: 84 posts (0.2%)
Sacheu's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sacheu.
Here are 3 examples of Sacheu's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alexisoakley x Sacheu
![Instagram post by @alexisoakley for Sacheu. Caption reads: [...] pass the test to go in my kit......](https://images.od.modash.io/2f53a2807c01c6cd6e9d4f60259a70c5ce2271e3)
Influencer bio
💄 Celebrity Makeup Artist + Beauty Content Creator 📍 Los Angeles Management: alexis@ostalent.com
Collaboration metrics
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watchkimshop x Sacheu
Influencer bio
Beauty and Makeup are my thing Former makeup artist and esti Over 40 Club🥂 AZ
Collaboration metrics
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AlexandraAnele x Sacheu
![YouTube post by @AlexandraAnele for Sacheu. Caption reads: [...] the support! ●●●●● PRODUCTS MENTIONED:....](https://images.od.modash.io/9b33a4f972cdcd4dddd48bd254be71bfbaa1389a)
Influencer bio
Oh hayyyyyyyy Basically if you're looking for in-depth makeup and beauty how-tos, tutorials, reviews, etc.; from someone who has a chill personality and a BFA in painting...then you belong here. JOIN US 🙃😈 https://linktr.ee/alexandraanele Business Inquiries: Alexandra@INFAgency.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.4%
- Carousels: 4.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sacheu are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sacheu's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.7% of partnerships featuring creators averaging <1K views, Sacheu's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.4M avg views/post):
joannawindrammua x Sacheu
![TikTok post by @joannawindrammua for Sacheu. Caption reads: [...] is this stick and your ready to leave!!....](https://images.od.modash.io/54d419926bb2be06cf876b3ca58effeca5516014)
Influencer bio
PR/COLLABS : lianaplastiras@thebloggeragent.co.uk 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
jazz.ornelas x Sacheu
![TikTok post by @jazz.ornelas for Sacheu. Caption reads: [...] the sun kissed you personally ☀️🫦✨ @SACHEU....](https://images.od.modash.io/6173ae73c97427fa01c33578751c12d2a05f5ec4)
Influencer bio
🇲🇽 Latina. Wellness. Beauty & Cultura. 💌 jazzornelas.info@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sacheu's repeat partnerships
Out of 12.9k unique influencers in our dataset, 1.7k of them (13%) posted content for Sacheu in 3 or more separate calendar months. The most consistent partner is @watchkimshop, who has collaborated across 13 months with 69 total posts.
Here are 3 examples of Sacheu's repeat influencer partnerships, with links to the sponsored content.
watchkimshop x Sacheu
![TikTok post by @watchkimshop for Sacheu. Caption reads: [...] Cain Finally back in stock!! @SACHEU Beauty....](https://images.od.modash.io/7766fc14dc9dee4ebb582bffb351ca29d9691613)
![TikTok post by @watchkimshop for Sacheu. Caption reads: @SACHEU Beauty US [...].](https://images.od.modash.io/88c10e3bd06ae99b84776aa4993129f75f0cc72d)
meg_reilly x Sacheu
![TikTok post by @meg_reilly for Sacheu. Caption reads: [...] and I have 0 complaints @SACHEU UK shade....](https://images.od.modash.io/fed902d87a4bed31d19f9e4f5eafa0399fa5e6db)
![TikTok post by @meg_reilly for Sacheu. Caption reads: [...] obsessed with.. I'll wait @SACHEU UK....](https://images.od.modash.io/ce98f2649a33fe5a231398863ff61b4c3a984202)
tedddyyyxo x Sacheu
![TikTok post by @tedddyyyxo for Sacheu. Caption reads: @SACHEU Beauty US in muahve 💋 #makeup [...].](https://images.od.modash.io/1971e352161fba1c8a07fbfabc20becfe34087b1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sacheu had the most influencer activity. 68% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9.5%)
- Canada (3.3%)
- India (2.6%)
Sacheu's influencer activity by market
Here is another example of Sacheu collaborating with an influencer in United States.
herecis x Sacheu
![TikTok post by @herecis for Sacheu. Caption reads: [...] @remyxgordon #Eyeliner #eyelinerstayn....](https://images.od.modash.io/e5fe3c9c6dbbbdea3b85cc44181db938682d3f8a)
Sacheu's influencer activity vs. related brands
Saie hello and DIBS Beauty are both modern, influencer-forward beauty brands competing for a similar Gen Z/Millennial audience with viral, social-first product launches. Their focus on accessible makeup essentials and strong creator partnerships makes them realistic peers for Sacheu.
Total influencer content
Sacheu vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Sacheu leads with 35k sponsored posts, significantly outpacing DIBS Beauty (8.8k posts) and Saie hello (6.8k posts). Across all three brands, the average volume is 16.9k posts, indicating mature, scaled influencer programs. Sacheu has several times more total posts than Saie hello and DIBS Beauty.
By social platform
Sacheu vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sacheu leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Sacheu at 32.9k, DIBS Beauty at 7.3k, Saie hello at 6.7k posts. Sacheu's activity is particularly concentrated on TikTok. On Instagram, Sacheu has more posts while Saie hello has none.
By geographical market
Sacheu vs. related brands influencer activity (by country)
Estimated sponsored posts in Sacheu's top markets
Sacheu has the highest estimated sponsored-post volume in United States (24k posts, 68%), United Kingdom (3.3k posts, 9.5%), Canada (1.2k posts, 3.3%), suggesting a North America focus, while Saie hello leads in India with 878 posts (13%), while DIBS Beauty leads in Brazil with 387 posts (4.4%). Looking at United States specifically, the split is Sacheu at 24k posts (68%), DIBS Beauty at 6.8k posts (77%), Saie hello at 3.9k posts (57.5%). Sacheu's strength in United States and United Kingdom may indicate a home-market focus, while Saie hello shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Saie hello's Influencer Marketing Strategy
- DIBS Beauty's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- PEPPERMAYO's Influencer Marketing Strategy
- Dr. Squatch's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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