cleanskinclub Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 13.1k pieces of influencer content sponsored by cleanskinclub over the last 12 months.
This report breaks down where & how cleanskinclub invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with cleanskinclub, see here: cleanskinclub influencers.
Influencer activity throughout the year
cleanskinclub's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
cleanskinclub's influencer activity by month
Number of sponsored posts
cleanskinclub's influencer activity appears to have tapered over the year, from 3.2k posts in January down to 2.4k in December. January was the busiest month at 3.2k posts, 191% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of cleanskinclub's sponsored influencer collaborations break down by social platform:
- TikTok: 13.0k posts (99.2%)
- YouTube: 104 posts (0.8%)
cleanskinclub's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for cleanskinclub.
Here are 2 examples of cleanskinclub's recent sponsored collaborations (one each for TikTok, YouTube).
mikaylanogueira x cleanskinclub
![TikTok post by @mikaylanogueira for cleanskinclub. Caption reads: [...] get these @Ulta Beauty! #cscpartner....](https://images.od.modash.io/675c83614ab9293e811e3046bad6ea433c2a1f74)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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EmmaMacDonald x cleanskinclub
![YouTube post by @EmmaMacDonald for cleanskinclub. Caption reads: [...] Zyme Face Mask: CLEAN SKIN CLUB....](https://images.od.modash.io/f4e5d9bac1d1681e95063117cf0433a953584afe)
Influencer bio
Hi, I’m Emma! I’m 24 and living in Boston, Massachusetts, sharing my everyday life from fitness and health to fashion and everything in between. This channel is all about becoming your best self, romanticizing the little moments, and creating a life that feels good inside and out. you can also find me here: instagram : @emmapritchard tik tok : @eemmamacdonald contact for business inquires: raelyn@kellymediagroup.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers cleanskinclub are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
cleanskinclub's influencers average views (TikTok)
Based on each influencer's average views per post
With 79.1% of partnerships featuring creators averaging <1K views, cleanskinclub's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (404.3k avg views/post):
chelsea_surls_ x cleanskinclub
![TikTok post by @chelsea_surls_ for cleanskinclub. Caption reads: [...] skin it has cleared my acne so much....](https://images.od.modash.io/f5987ffeb2af51e2f6bc03324f7a5ac52e5c7c04)
Influencer bio
💌 Chelseasurls@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
stephanie_stimson x cleanskinclub
![TikTok post by @stephanie_stimson for cleanskinclub. Caption reads: [...] = clean skin every time #cscpartner....](https://images.od.modash.io/21b93f1eef7b1fdc243fa6f6f51c44b36c9f3287)
Influencer bio
God ✝️ 45 📩 stephanie@taboost.me Nurse➡️Realtor➡️ TTS Star Creator ⭐️SKINCARE 💆♀️ BEAUTY👗FASHION
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cleanskinclub's repeat partnerships
Out of 6k unique influencers in our dataset, 632 of them (10%) posted content for cleanskinclub in 3 or more separate calendar months. The most consistent partner is @HappyStylishMommy, who has collaborated across 11 months with 24 total posts.
Here are 3 examples of cleanskinclub's repeat influencer partnerships, with links to the sponsored content.
lizhendricks x cleanskinclub
![TikTok post by @lizhendricks for cleanskinclub. Caption reads: [...] applications! #makeuphacks #cleanskinclub....](https://images.od.modash.io/0d359641490d3f3a0d6b05702b6836d20b9e4f27)
![TikTok post by @lizhendricks for cleanskinclub. Caption reads: [...] and won’t break either! #cleanskinclub....](https://images.od.modash.io/0b04c5e48bfe47276aa73bdc6d409c46db9736f4)
![TikTok post by @lizhendricks for cleanskinclub. Caption reads: [...] your applying pressure. #cleanskinclub....](https://images.od.modash.io/8abb667a6ee3a62ba41a516da27ded3786990446)
heyitsjewelz x cleanskinclub
![TikTok post by @julieanamichelle for cleanskinclub. Caption reads: [...]....](https://images.od.modash.io/f0d3d22ab91e79d752ed33c47f6574216d94940f)
![TikTok post by @julieanamichelle for cleanskinclub. Caption reads: [...]....](https://images.od.modash.io/d23ea4100bd4f3a50d0acbf499c4f1000a9abd72)
![TikTok post by @julieanamichelle for cleanskinclub. Caption reads: [...] ready when it restocks! #cleanskinclub....](https://images.od.modash.io/4f6bc4b3c15e716630e8d3570548ce0cec31682d)
beautymadeeasy__ x cleanskinclub
![TikTok post by @beautymadeeasy__ for cleanskinclub. Caption reads: [...] @Clean Skin Club #clean #cleanskinclub....](https://images.od.modash.io/de54bc45d42286a3f20518b764daea9ec12770a9)
![TikTok post by @beautymadeeasy__ for cleanskinclub. Caption reads: [...] up messes and touch up! #cleanskinclub....](https://images.od.modash.io/43f866ee87aaa681e20a72e8dbfdfcefe2df75a8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where cleanskinclub had the most influencer activity. 83.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.2%)
- Canada (3.6%)
- India (3.2%)
cleanskinclub's influencer activity by market
Here is another example of cleanskinclub collaborating with an influencer in United States.
kikizcorner x cleanskinclub
cleanskinclub's influencer activity vs. related brands
Clean Skin Club is a skincare-focused beauty brand, so The INKEY List is a close competitor with similar problem-solution positioning and accessible pricing. Summer Fridays also competes in the modern, influencer-led skincare space with overlapping audience and retail channels.
Total influencer content
cleanskinclub vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Summer Fridays leads with 15.4k sponsored posts, notably outpacing cleanskinclub (13.1k posts) and Theinkeylist (8.1k posts). Across all three brands, the average volume is 12.2k posts, indicating mature, scaled influencer programs.
By social platform
cleanskinclub vs. related brands influencer activity (by social platform)
Sponsored posts by platform
cleanskinclub leads on TikTok and YouTube, while Summer Fridays leads on Instagram. The gap is most notable on Instagram, with Summer Fridays at 5.6k, Theinkeylist at 1k, cleanskinclub at 0 posts. cleanskinclub's activity is particularly concentrated on TikTok. On Instagram, cleanskinclub has no posts while Theinkeylist and Summer Fridays have many.
By geographical market
cleanskinclub vs. related brands influencer activity (by country)
Estimated sponsored posts in cleanskinclub's top markets
cleanskinclub has the highest estimated sponsored-post volume in United States (11k posts, 83.8%), Canada (472 posts, 3.6%), suggesting a North America focus, while Theinkeylist leads in United Kingdom with 1.6k posts (19.6%), while Summer Fridays leads in France with 988 posts (6.4%). Looking at United States specifically, the split is cleanskinclub at 11k posts (83.8%), Summer Fridays at 8.5k posts (55.3%), Theinkeylist at 3.7k posts (45.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- Summer Fridays's Influencer Marketing Strategy
- Cupshe's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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