We analyzed 10.0k pieces of influencer content sponsored by cleanskinclub over the last 12 months.
This report breaks down where & how cleanskinclub invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with cleanskinclub, see here: cleanskinclub influencers.
cleanskinclub's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
cleanskinclub's sponsored post volume peaks in January with 3.1k posts, 287% higher than the monthly average of 808. September recorded the lowest activity at 158 posts, 80% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of cleanskinclub's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for cleanskinclub.
Here are 2 examples of cleanskinclub's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
a little bit of everything (*ᴗ͈ˬᴗ͈)ꕤ*.ﾟ refounder & cco @Skylar Clean Beauty 💌: LeahKatebTeam@unitedtalent.com
Collaboration metrics
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Influencer bio
Hey everyone, I’m Shanna welcome to my channel! LIFESTYLE • FASHION • FITNESS • BEAUTY
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers cleanskinclub are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 78.2% of partnerships featuring creators averaging <1K views, cleanskinclub's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (404.3k avg views/post):
Influencer bio
💌 Chelseasurls@icloud.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
Influencer bio
God ✝️ 45 collaboratewithsteph@gmail.com Nurse➡️Realtor➡️ TTS Star Creator ⭐️SKINCARE 💆♀️ BEAUTY👗FASHION
Collaboration metrics
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Out of 4.9k unique influencers in our dataset, 364 of them (7%) posted content for cleanskinclub in 3 or more separate calendar months. The most consistent partner is @HappyStylishMommy, who has collaborated across 12 months with 31 total posts.
Here are 3 examples of cleanskinclub's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where cleanskinclub had the most influencer activity. 89.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of cleanskinclub collaborating with an influencer in United States.
cleanskinclub’s skincare and cleansing essentials compete with brands like DRMTLGY and The INKEY List that also win via routine-based education and problem/solution content. These peers are strong benchmarks for creator tutorials and conversion-focused UGC.
Total sponsored posts tracked (last 12 months)
DRMTLGY leads with 12k sponsored posts, notably outpacing cleanskinclub (10k posts) and Theinkeylist (6.4k posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, DRMTLGY leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DRMTLGY at 10.3k, cleanskinclub at 9.9k, Theinkeylist at 5.2k posts. cleanskinclub's activity is particularly concentrated on TikTok. cleanskinclub shows no Instagram posts here, while DRMTLGY and Theinkeylist each have over 1,000.
Estimated sponsored posts in cleanskinclub's top markets
cleanskinclub leads in United States with 8.9k posts (89.1%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 18.3%), India (313 posts, 4.9%), while DRMTLGY leads in Canada with 541 posts (4.5%). Looking at United States specifically, the split is cleanskinclub at 8.9k posts (89.1%), DRMTLGY at 8.1k posts (67.4%), Theinkeylist at 2.8k posts (43.7%). cleanskinclub's strength in United States may indicate a home-market focus, while DRMTLGY shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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