cleanskinclub Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.0k pieces of influencer content sponsored by cleanskinclub over the last 12 months.
This report breaks down where & how cleanskinclub invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with cleanskinclub, see here: cleanskinclub influencers.
Influencer activity throughout the year
cleanskinclub's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
cleanskinclub's influencer activity by month
Number of sponsored posts
cleanskinclub's influencer activity appears to have tapered over the year, from 3.2k posts in January down to 2.4k in December. January was the busiest month at 3.2k posts, 217% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of cleanskinclub's sponsored influencer collaborations break down by social platform:
- TikTok: 11.9k posts (99.4%)
- YouTube: 70 posts (0.6%)
cleanskinclub's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for cleanskinclub.
Here are 2 examples of cleanskinclub's recent sponsored collaborations (one each for TikTok, YouTube).
mikaylanogueira x cleanskinclub
![TikTok post by @mikaylanogueira for cleanskinclub. Caption reads: [...] get these @Ulta Beauty! #cscpartner....](https://images.od.modash.io/675c83614ab9293e811e3046bad6ea433c2a1f74)
Influencer bio
MUA | Masshole | Pug Mom | Founder @Point of View Beauty Business/PR: haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
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HappyStylishMommy x cleanskinclub
Influencer bio
Hey everyone, I’m Shanna welcome to my channel! LIFESTYLE • FASHION • FITNESS • BEAUTY
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.6%
- Carousels: 2.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers cleanskinclub are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
cleanskinclub's influencers average views (TikTok)
Based on each influencer's average views per post
With 78.8% of partnerships featuring creators averaging <1K views, cleanskinclub's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (404.3k avg views/post):
chelsea_surls_ x cleanskinclub
![TikTok post by @chelsea_surls_ for cleanskinclub. Caption reads: [...] skin it has cleared my acne so much....](https://images.od.modash.io/f5987ffeb2af51e2f6bc03324f7a5ac52e5c7c04)
Influencer bio
God ✝️ 45 collaboratewithsteph@gmail.com Nurse➡️Realtor➡️ TTS Star Creator ⭐️SKINCARE 💆♀️ BEAUTY👗FASHION
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
stephanie_stimson x cleanskinclub
![TikTok post by @stephanie_stimson for cleanskinclub. Caption reads: [...] = clean skin every time #cscpartner....](https://images.od.modash.io/21b93f1eef7b1fdc243fa6f6f51c44b36c9f3287)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cleanskinclub's repeat partnerships
Out of 5.7k unique influencers in our dataset, 513 of them (9%) posted content for cleanskinclub in 3 or more separate calendar months. The most consistent partner is @deenachelle, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of cleanskinclub's repeat influencer partnerships, with links to the sponsored content.
heyitsjewelz x cleanskinclub
![TikTok post by @julieanamichelle for cleanskinclub. Caption reads: [...]....](https://images.od.modash.io/f0d3d22ab91e79d752ed33c47f6574216d94940f)
![TikTok post by @julieanamichelle for cleanskinclub. Caption reads: [...]....](https://images.od.modash.io/d23ea4100bd4f3a50d0acbf499c4f1000a9abd72)
![TikTok post by @julieanamichelle for cleanskinclub. Caption reads: [...] ready when it restocks! #cleanskinclub....](https://images.od.modash.io/4f6bc4b3c15e716630e8d3570548ce0cec31682d)
beautymadeeasy__ x cleanskinclub
![TikTok post by @beautymadeeasy__ for cleanskinclub. Caption reads: [...] @Clean Skin Club #clean #cleanskinclub....](https://images.od.modash.io/de54bc45d42286a3f20518b764daea9ec12770a9)
![TikTok post by @beautymadeeasy__ for cleanskinclub. Caption reads: [...] up messes and touch up! #cleanskinclub....](https://images.od.modash.io/43f866ee87aaa681e20a72e8dbfdfcefe2df75a8)
kickinitwithkarri x cleanskinclub
![TikTok post by @kickinitwithkarri for cleanskinclub. Caption reads: [...] Club #freesample #skincare #cleanskinclub....](https://images.od.modash.io/09ee7a4b6f2353c7575c93225be24fc3a8fce2ea)
![TikTok post by @kickinitwithkarri for cleanskinclub. Caption reads: [...] #freesample #cleantowels #cleanskinclub.](https://images.od.modash.io/520c33b4093d4c543447a6917bbee01d5f444d37)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where cleanskinclub had the most influencer activity. 83.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7%)
- Canada (4.9%)
- Australia (1.8%)
cleanskinclub's influencer activity by market
Here is another example of cleanskinclub collaborating with an influencer in United States.
kikizcorner x cleanskinclub
cleanskinclub's influencer activity vs. related brands
cleanskinclub shares a practical, routine-driven skincare audience with DRMTLGY and The Inkey List, where problem/solution content and derm-adjacent education are central to creator campaigns.
Total influencer content
cleanskinclub vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
cleanskinclub leads with 12k sponsored posts, marginally ahead of DRMTLGY (10.9k posts) and Theinkeylist (6.8k posts). Across all three brands, the average volume is 9.9k posts, indicating mature, scaled influencer programs.
By social platform
cleanskinclub vs. related brands influencer activity (by social platform)
Sponsored posts by platform
cleanskinclub leads on TikTok and YouTube, while DRMTLGY leads on Instagram. The gap is most notable on TikTok, with cleanskinclub at 11.9k, DRMTLGY at 9.5k, Theinkeylist at 5.8k posts. cleanskinclub's activity is particularly concentrated on TikTok. Cleanskinclub has no Instagram posts recorded here, while DRMTLGY and Theinkeylist each have hundreds.
By geographical market
cleanskinclub vs. related brands influencer activity (by country)
Estimated sponsored posts in cleanskinclub's top markets
cleanskinclub has the highest estimated sponsored-post volume in United States (10k posts, 83.5%), Canada (587 posts, 4.9%), suggesting a North America focus, while Theinkeylist leads in United Kingdom with 1.3k posts (19%). Looking at United States specifically, the split is cleanskinclub at 10k posts (83.5%), DRMTLGY at 7.4k posts (67.9%), Theinkeylist at 2.9k posts (42.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DRMTLGY's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- Comfrt's Influencer Marketing Strategy
- Dolls Kill's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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