cleanskinclub Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.7k pieces of influencer content sponsored by cleanskinclub over the last 12 months.

This report breaks down where & how cleanskinclub invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with cleanskinclub, see here: cleanskinclub influencers.

Influencer activity throughout the year

cleanskinclub's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

cleanskinclub's influencer activity appears to have tapered over the year, from 3.2k posts in January down to 2.4k in December. January was the busiest month at 3.2k posts, 181% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of cleanskinclub's sponsored influencer collaborations break down by social platform:

• TikTok: 13.6k posts (99.3%)
• YouTube: 95 posts (0.7%)

TikTok influencer marketing is a clear focus for cleanskinclub.

Here are 2 examples of cleanskinclub's recent sponsored collaborations (one each for TikTok, YouTube).

mikaylanogueira x cleanskinclub

mikaylanogueira

@mikaylanogueira

07 Mar, 26

7.2M

106.3k

[...] get these @Ulta Beauty! #cscpartner #cleanskinclub #skincare #skincareroutine

Influencer bio

MUA | Masshole | Pug Mom | Founder @Point of View Beauty | Launching in @sephora SEPT 3. Business/PR: haley.walsh@thedigitalbrandarchitects.com

Collaboration metrics

Post views7.2M

Post EMV $149.3k

More influencer data

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EmmaMacDonald x cleanskinclub

EmmaMacDonald

@EmmaMacDonald

12 May, 26

34.4k

786

[...] Zyme Face Mask: CLEAN SKIN CLUB (CLEANSKINCLUB.COM) | Small Towels: EMI JAY | Lil [...]

Influencer bio

Hi, I’m Emma! I’m 24 and living in Boston, Massachusetts, sharing my everyday life from fitness and health to fashion and everything in between. This channel is all about becoming your best self, romanticizing the little moments, and creating a life that feels good inside and out. you can also find me here: instagram : @emmapritchard tik tok : @eemmamacdonald contact for business inquires: raelyn@kellymediagroup.co

Collaboration metrics

Post views34.4k

Post EMV $1.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 79.5% of partnerships featuring creators averaging <1K views, cleanskinclub's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (404.3k avg views/post):

chelsea_surls_ x cleanskinclub

chelsea_surls_

@chelsea_surls_

23 Jan, 26

792.7k

3.4k

[...] skin it has cleared my acne so much #cleanskinclub #fypシ゚viral #acne @Clean Skin Club

Influencer bio

💌 Chelseasurls@icloud.com

Collaboration metrics

Post views792.7k

Post EMV $16.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

stephanie_stimson x cleanskinclub

stephanie_stimson

@stephanie_stimson

29 Dec, 25

18.2k

145

[...] = clean skin every time #cscpartner #cleanskinclub #cleanskincare #skincaretool #acne [...]

Influencer bio

God ✝️ 45 📩 stephanie@taboost.me Nurse➡️Realtor➡️ TTS Star Creator ⭐️SKINCARE 💆‍♀️ BEAUTY👗FASHION

Collaboration metrics

Post views18.2k

Post EMV $371

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

cleanskinclub's repeat partnerships

HappyStylishMommy x cleanskinclub

HappyStylishMommy

@HappyStylishMommy

21 Oct, 25

7.3k

Levis Black tank Brown Jacket Ugg Slippers Boys Joggers Boys Hoodies Boys Long Sleeve Tee Projector Tote Bag Reusable bags Discount Codes! Ritual get 25% off your first month Nécessaire Use code (HAPPYSTYLISH) get 10% off Shop Clean Skin Club Use code "HSM20" get 20% off Caraway Cookware INSTAGRAM FOR BUSINESS INQUIRIES happystylishmommy8@gmail **Some links above are affiliate links from which I get a small commission. This does not affect you as a customer at all, but helps me keep on making videos for you guys! All opinions are my own :) Join this channel to get access to perks:

HappyStylishMommy

@HappyStylishMommy

25 Jul, 26

7.1k

Move My Way — Made to Move with You 💪 Build your own sports charm set. Tennis. Basketball. Fitness. Your move. Your health. Your way. Jeulia's Special 15% code For you "SHAN6M15" 💫 Discover Jeulia's Move My Way Sport Collection 💍 Link to the previous reviewed Jeulia pieces #jeuliajewelry #JeuliaNew #JeuliaMoveMyWay Join the HSM INSIDER channel ❤️ Discount Codes! Yvette Sports Best Seller Use Code "SHANNA20" Ritual get 25% off your first month Nécessaire Use code (HAPPYSTYLISH) get 10% off Shop Clean Skin Club Caraway Cookware INSTAGRAM FOR BUSINESS INQUIRIES happystylishmommy8@gmail **Some links above are affiliate links from which I get a small commission. This does not affect you as a customer at all, but helps me keep on making videos for you guys! All opinions are my own :)

HappyStylishMommy

@HappyStylishMommy

16 Apr, 26

5.4k

E'TOILE Vanity Case go.shopmy.us/p-53014605 E'TOILE Brush go.shopmy.us/p-53014784 Sephora Savings Event Use Code SPRINGSALE My Sephora Favorites Facial Cleanser SPF Brow Gel Merit Stick Merit Blush Westman Atelier Blush Dior Bronzing Balm Stick Dior Blush Stick Rhode Blush Eadem lip balm Join the HSM INSIDER channel ❤️ Discount Codes! Ritual get 25% off your first month Nécessaire Use code (HAPPYSTYLISH) get 10% off Shop Clean Skin Club Caraway Cookware INSTAGRAM FOR BUSINESS INQUIRIES happystylishmommy8@gmail **Some links above are affiliate links from which I get a small commission. This does not affect you as a customer at all, but helps me keep on making videos for you guys! All opinions are my own :)

hersimplelife7280 x cleanskinclub

hersimplelife7280

@hersimplelife7280

25 Feb, 26

807

12

[...] Skin Club bamboo box? #cleanskinclub #facetowels [...]

hersimplelife7280

@hersimplelife7280

21 Feb, 26

721

7

[...] your face is feeling 🙌🏻 #cleanskinclub #facetowels [...]

hersimplelife7280

@hersimplelife7280

11 Dec, 25

713

7

[...] breakouts and happy skin! #cleanskinclub #facetowels [...]

lubeerocks x cleanskinclub

lubeerocks

@lubeerocks

26 Dec, 25

14.8k

143

When my skin starts breaking out, I switch to Clean Skin Blemish Control. It helps control blemishes without stripping or irritating my skin—perfect for acne-prone and sensitive skin. Great for beginners who want clearer skin without doing too much 👌🏽 Consistent use = calmer, cleaner-looking skin. @Clean Skin Club

lubeerocks

@lubeerocks

24 Jan, 26

624

52

If you’re breaking out or have sensitive skin, your face towel could be the problem. The Clean Skin Club Sensitive Face Towels are designed for acne-prone and sensitive skin and are infused with aloe + glycerin to help keep skin calm and comfortable. ✔️ One-time use for better hygiene ✔️ Super soft — no harsh rubbing ✔️ Helps reduce irritation after cleansing ✔️ Perfect for sensitive & breakout-prone skin This is an easy switch that makes a big difference in your routine. @Clean Skin Club

lubeerocks

@lubeerocks

09 Mar, 26

573

20

Your face deserves better than your bathroom towel. I switched to disposable face towels and my skin is thanking me.@Clean Skin Club #tiktokshopfinds #skincaretips #cleanskintowels #skincareroutine

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.1%)
• Canada (2.2%)
• France (1%)

Here is another example of cleanskinclub collaborating with an influencer in United States.

lizhendricks x cleanskinclub

lizhendricks

@lizhendricks

03 Dec, 25

1.2M

12.4k

[...] polish applications! #makeuphacks #cleanskinclub #tiktokshopholidayhaul [...]

cleanskinclub's influencer activity vs. related brands

Clean Skin Club sits in skincare/clean beauty essentials, so The INKEY List is a direct competitor with similar problem-solution skincare positioning and strong digital presence. Glow Recipe also competes closely in influencer-led skincare with overlapping audiences seeking gentle, effective routines.

Total influencer content

Glow Recipe leads with 23.1k sponsored posts, significantly outpacing cleanskinclub (13.7k posts) and Theinkeylist (9k posts). Across all three brands, the average volume is 15.3k posts, indicating mature, scaled influencer programs. Glow Recipe has several times more total posts than cleanskinclub and Theinkeylist.

By social platform

Among these brands, Glow Recipe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glow Recipe at 19.5k, cleanskinclub at 13.6k, Theinkeylist at 7.8k posts. cleanskinclub's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has several times more posts than cleanskinclub and Theinkeylist.

By geographical market

cleanskinclub has the highest estimated sponsored-post volume in United States (12k posts, 91.2%), Canada (301 posts, 2.2%), suggesting a North America focus, while Glow Recipe leads in Brazil with 2k posts (8.6%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 20.6%), India (413 posts, 4.6%). Looking at United States specifically, the split is cleanskinclub at 12k posts (91.2%), Glow Recipe at 11k posts (49.7%), Theinkeylist at 3.7k posts (40.7%). cleanskinclub's strength in United States may indicate a home-market focus, while Glow Recipe shows broader regional investment.