We analyzed 11.5k pieces of influencer content sponsored by Cardo Systems over the last 12 months.
This report breaks down where & how Cardo Systems invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cardo Systems, see here: Cardo Systems influencers.
Cardo Systems's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Cardo Systems's influencer output appears relatively consistent throughout the year, averaging about 957 sponsored posts per month. July recorded the highest volume at 1.3k posts (40% above average), while June was the quietest at 285 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cardo Systems's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Cardo Systems.
Here are 3 examples of Cardo Systems's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Germany 🇩🇪 | Based in Frankfurt 🚩 Moto&Car Creator Email for collaborations 💌 ⬇️ MY MERCH & DISCOUNT CODES ⬇️
Collaboration metrics
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Influencer bio
Faccio video su YouTube ma qui devo esserci me lo ha detto Jakidale
Collaboration metrics
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Influencer bio
Motorrad Content Creator. Jeden Tag Content.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Cardo Systems are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.9% of partnerships featuring creators averaging 10K-50K views, Cardo Systems's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.3M avg views/post):
Influencer bio
Your spot for Insta360 on two wheels 🏍️ #Insta360RideSeason is live! 🔥
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
▪️Tokyo, Japan🗼 ▪️DUCATI Scrambler1100 TributePro ▪️HONDA LittleCub ▪️148cm, 陰キャ ▪️私の旅とバイクの記録 🛵🍃
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 203 of them (13%) posted content for Cardo Systems in 3 or more separate calendar months. The most consistent partner is @tiptoesammie, who has collaborated across 12 months with 392 total posts.
Here are 3 examples of Cardo Systems's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Cardo Systems had the most influencer activity. 41% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Cardo Systems collaborating with an influencer in United States.
Cardo Systems competes in audio communication and wearable sound with Shokz and JLab, targeting active and on-the-go users where creator reviews and real-world testing are key to consideration.
Total sponsored posts tracked (last 12 months)
Cardo Systems leads with 11.5k sponsored posts, marginally ahead of JLab (10.7k posts) and Shokz (7.2k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Cardo Systems leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10k, Shokz at 916, Cardo Systems at 321 posts. Cardo Systems's activity is particularly concentrated on Instagram. JLab posts far more on TikTok than Cardo Systems and Shokz, while Cardo Systems posts far more on YouTube than Shokz and JLab.
Estimated sponsored posts in Cardo Systems's top markets
JLab leads in United States with 6.9k posts (64.5%), while Cardo Systems has the highest estimated sponsored-post volume in India (988 posts, 8.6%), United Kingdom (793 posts, 6.9%), while Shokz has the highest estimated sponsored-post volume in Japan (972 posts, 13.5%), France (432 posts, 6%). Looking at United States specifically, the split is JLab at 6.9k posts (64.5%), Cardo Systems at 4.7k posts (41%), Shokz at 2k posts (28%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.