We analyzed 14.3k pieces of influencer content sponsored by Cardo Systems over the last 12 months.
This report breaks down where & how Cardo Systems invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cardo Systems, see here: Cardo Systems influencers.
Cardo Systems's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Cardo Systems's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. April recorded the highest volume at 1.5k posts (30% above average), while February was the quietest at 394 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cardo Systems's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Cardo Systems.
Here are 3 examples of Cardo Systems's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Germany 🇩🇪 | Based in Frankfurt 🚩 Moto Vlogger & Rider 🏍 Email for collaborations 💌 Partners & Exclusive discount codes ⬇️
Collaboration metrics
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Influencer bio
camp, hike, climb, ski type 2 fun Tahoe based adventureaddictsbooking@gmail.com
Collaboration metrics
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Influencer bio
Welcome to the official Honda Motor Europe YouTube channel. At Honda, we make motorcycles. But that isn’t the only thing we build. Because we’re also in the business of building dreams. So dive deep into our latest releases, racing ambassadors and ultimate Honda experiences. Find what moves you. If you engage with us on YouTube, we use information you provide us in accordance with our Privacy Notice (http://www.honda.co.uk/motorcycles/useful-links/privacy-policy.html).
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Cardo Systems are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Cardo Systems's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.7M avg views/post):
Influencer bio
Hike ▲ Ski ▲ Travel ▲ Photography ┄ Home is Vancouver 🌊🏔️ 💌errincasa@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.7k avg views/post):
Influencer bio
Collaboration metrics
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Out of 2k unique influencers in our dataset, 240 of them (12%) posted content for Cardo Systems in 3 or more separate calendar months. The most consistent partner is @dirtbiketv1, who has collaborated across 13 months with 94 total posts.
Here are 3 examples of Cardo Systems's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Cardo Systems had the most influencer activity. 41.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Cardo Systems collaborating with an influencer in United States.
Cardo Systems competes with Shokz and JLab in audio gear targeted to active and on-the-go users, where creator reviews and real-world testing are key to trust and differentiation.
Total sponsored posts tracked (last 12 months)
Cardo Systems leads with 14.3k sponsored posts, notably outpacing JLab (11.5k posts) and Shokz (4.6k posts). Across all three brands, the average volume is 10.1k posts, indicating mature, scaled influencer programs. Cardo Systems has the highest total post count, well ahead of Shokz and JLab.
Sponsored posts by platform
Cardo Systems leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10.9k, Shokz at 825, Cardo Systems at 435 posts. Cardo Systems's activity is particularly concentrated on Instagram. Cardo Systems posts far more on Instagram than Shokz and JLab, while JLab posts far more on TikTok than Cardo Systems and Shokz.
Estimated sponsored posts in Cardo Systems's top markets
JLab has the highest estimated sponsored-post volume in United States (7.7k posts, 66.5%), United Kingdom (727 posts, 6.3%), India (473 posts, 4.1%), while Shokz has the highest estimated sponsored-post volume in Japan (1.2k posts, 26.2%), Thailand (365 posts, 7.9%), suggesting a Asia focus, while Cardo Systems has the highest estimated sponsored-post volume in Germany (1.1k posts, 7.9%), France (1.1k posts, 7.8%), suggesting a Europe focus. Looking at United States specifically, the split is JLab at 7.7k posts (66.5%), Cardo Systems at 5.9k posts (41.2%), Shokz at 1.4k posts (31%). Cardo Systems's strength in Germany and France may indicate a home-market focus, while JLab shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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