We analyzed 11.0k pieces of influencer content sponsored by Cardo Systems over the last 12 months.
This report breaks down where & how Cardo Systems invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cardo Systems, see here: Cardo Systems influencers.
Cardo Systems's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Cardo Systems's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 1.4k posts (50% above the 913 monthly average), while April was the quietest at 167 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cardo Systems's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Cardo Systems.
Here are 3 examples of Cardo Systems's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Germany 🇩🇪 | Based in Frankfurt 🚩 Moto Vlogger & Rider 🏍 Email for collaborations 💌 Partners & Exclusive discount codes ⬇️
Collaboration metrics
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Influencer bio
ติดต่องานรีวิว / จองที่พักโฮมสเตย์ Line : aunnoii.123 *อย่าลืมใส่จุด*
Collaboration metrics
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Influencer bio
Welcome to the official Honda Motor Europe YouTube channel. At Honda, we make motorcycles. But that isn’t the only thing we build. Because we’re also in the business of building dreams. So dive deep into our latest releases, racing ambassadors and ultimate Honda experiences. Find what moves you. If you engage with us on YouTube, we use information you provide us in accordance with our Privacy Notice (http://www.honda.co.uk/motorcycles/useful-links/privacy-policy.html).
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Cardo Systems are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 10K-50K views, Cardo Systems's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 24.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.1M avg views/post):
Influencer bio
🔥 Affiliate Links Below! 🔥
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.3k avg views/post):
Influencer bio
#ProyectoAmerica 🏍️🌎 Ushuaia - Alaska En Calafate, Argentina📍
Collaboration metrics
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Out of 1.5k unique influencers in our dataset, 186 of them (13%) posted content for Cardo Systems in 3 or more separate calendar months. The most consistent partner is @tiptoesammie, who has collaborated across 12 months with 396 total posts.
Here are 3 examples of Cardo Systems's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Cardo Systems had the most influencer activity. 41.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Cardo Systems collaborating with an influencer in United States.
Cardo Systems competes for audio and on-the-go communication needs with Shokz and JLab, as all target active users and rely on demo-heavy creator content to explain features and performance.
Total sponsored posts tracked (last 12 months)
JLab leads with 11.6k sponsored posts, marginally ahead of Cardo Systems (11k posts) and Shokz (6.9k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Cardo Systems leads on Instagram and YouTube, while JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10.9k, Shokz at 847, Cardo Systems at 385 posts. Cardo Systems's activity is particularly concentrated on Instagram. Posting volume varies widely by platform, with Cardo Systems far ahead on Instagram and JLab far ahead on TikTok.
Estimated sponsored posts in Cardo Systems's top markets
JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 70.1%), United Kingdom (673 posts, 5.8%), Taiwan (511 posts, 4.4%), while Cardo Systems has the highest estimated sponsored-post volume in India (898 posts, 8.2%), Germany (767 posts, 7%), while Shokz has the highest estimated sponsored-post volume in Japan (862 posts, 12.4%), France (486 posts, 7%). Looking at United States specifically, the split is JLab at 8.1k posts (70.1%), Cardo Systems at 4.6k posts (41.6%), Shokz at 2k posts (29.1%). Cardo Systems's strength in Germany may indicate a home-market focus, while JLab shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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