Cécred Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.7k pieces of influencer content sponsored by Cécred over the last 12 months.

This report breaks down where & how Cécred invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Cécred, see here: Cécred influencers.

Influencer activity throughout the year

Cécred's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Cécred's sponsored post volume peaks in April with 999 posts, 78% higher than the monthly average of 561. June recorded the lowest activity at 161 posts, 71% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cécred's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (55.4%)
• Instagram: 2.9k posts (43%)
• YouTube: 111 posts (1.6%)

TikTok influencer marketing is a clear focus for Cécred.

Here are 3 examples of Cécred's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ty_cash09 x Cécred

ty_cash09

@ty_cash09

06 Oct, 25

3.7M

626.6k

@culturecon was a vibe 🔥🕺🏾 Lmao my friend is mad loud inna background @ay0nnah 😂😂😂 @beyonce @mstinaknowles @cecred #cecredpartner

Influencer bio

KING OF THE SHOULDERS 📍NYC CEO: @giftofdance_clothingline Performer | Artist | Model Credits : Diddy, King Combs,AGT, Coi Leray G.O.D OUT NOW⬇️

Collaboration metrics

Post views3.7M

Post EMV $173.8k

More influencer data

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badgaledie x Cécred

badgaledie

@badgaledie

25 Sep, 25

17.9M

14.6k

[...] protective styles, you need this 🎀 the @CÉCRED scalp refreshing spray is an instant [...]

Influencer bio

beauty, books, & the art of intentional living 🕯️ yale grad · model · nyc / ldn 📍 💌 vy@jabberhaus.com

Collaboration metrics

Post views17.9M

Post EMV $358.7k

More influencer data

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PaparazziAllure x Cécred

PaparazziAllure

@PaparazziAllure

27 Sep, 25

9.8k

61

Prep the @cecred fermented rice & rose protein ritual with me! In just two easy steps you’re closer to healthy and stronger hair✨ After one treatment your hair will feel and look amazing. With consistency You will get amazing results too. Appointments are available!! Shop Cecred use my one-time code PAPARAZZIALLURE and get $10 off your $50 order!! #cecredproaffiliate #cecredpro #cecred #miramarhairstylist #hair #washday #cecredwashday #miami

Influencer bio

Welcome to my channel my name is Princess Nadine I am the Owner of Paparazzi Allure Salon + Products & Extensions. I am also a #cecredproaffiliate…use my link below to receive $10 off a $50 order. cecred.com/paparazziallure. Subscribe to my channel for more hair tutorials, beauty products, fashion and whatever else comes to my mind lol. FOR BUSINESS: paparazziallure@yahoo.com P.O.Box: Nadine Stlouis P.o.Box 820003 Pembroke Pines, Fl 33082

Collaboration metrics

Post views9.8k

Post EMV $301

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 37.9% of partnerships featuring creators averaging 1K-5K views, Cécred's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (277.8k avg views/post):

ridge.x x Cécred

ridge.x

@ridge.x

18 Mar, 26

384.7k

67.8k

[...] be the best way to take out braids @CÉCRED #braid #hair #hairtok #musthave #viral

Influencer bio

P.O. Box 125 Gravel Pike Unit 713 Green Lane PA 18054 RidgexMarketing@gmail.com

Collaboration metrics

Post views384.7k

Post EMV $11.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

_amrenee x Cécred

_amrenee

@_amrenee

27 Sep, 25

7.2k

142

[...] ALL THE STOPS. #seborrheicdermatitis @CÉCRED @Design Essentials Hair @Mielle Organics

Influencer bio

Copper Curls + Beauty + Life ✨ 📍Baton Rouge YT: itsamber_renee 📺 📧: am.reneewalk@gmail.com

Collaboration metrics

Post views7.2k

Post EMV $151

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Cécred's repeat partnerships

bluebeybleed x Cécred

bluebeybleed

@bluebeybleed

22 Oct, 25

5.3k

209

#Repost @cecred WHO’S IN THE CÉCRED SALON? @briannehowey, star of [...]

bluebeybleed

@bluebeybleed

05 Dec, 25

4.6k

310

#Repost @cecred Did somebody Cé… Holiday Happens at Ulta Beauty? Founder of @cecred and @beyonceparfums, @beyonce popped into @ultabeauty to shop her faves and get in on the fun everyone’s talking about! Stock up before they sell out.

bluebeybleed

@bluebeybleed

24 Apr, 26

2.1k

166

Via @cecred What’s sacred about Cécred? Thank you, @cecred, for a night that celebrated the power of showing up as your full self, styled and unapologetic and allowing me to serve as your white carpet host! Hair wasn’t just styled… It was honored. Every curl, every edge, every strand carried intention, care, and identity. From the chair to the carpet, it’s about more than the look. It is about the ritual. #CecredPartner

missdonnabella x Cécred

missdonnabella

@missdonnabella

23 Mar, 26

1.6k

Sunday Funday turned into a one on one education about the latest drop from @cecred What’s your favorite product so far? #cecredproaffiliate #beltlineatl #atlhairsalon

missdonnabella

@missdonnabella

16 Apr, 26

1.3k

Breaking necks and hearts this weekend ✨ * * Successfully executed the flip over method I’ve been wanting to try. This braid down, ate it. This custom color on @glowextensionsbar bundles, slayed it. Of course I protected my scalp with @cecred hair and scalp balm, then styled & finished with the newest collection for a sleek but bouncy blow out look. Patting myself on the back for this one. #cecredproaffiliate #atlhairsalon #flipoversewin #customcolor

missdonnabella

@missdonnabella

06 May, 26

1.3k

Achieving the sexiest blowout ever with @cecred new styling collection. The thermal shield mist and flexible hold hairspray are my must haves from the newest collection. Barrel curls never looked so good ✨ What other products can take the heat and body the look at the same time? #cecredstyling #cecredproaffiliate #atlhairsalon

theehairdoc x Cécred

theehairdoc

@theehairdoc

05 Jun, 26

286.8k

35.5k

Somebody tag @CÉCRED for me! The new styling [...]

theehairdoc

@theehairdoc

23 Jan, 26

21.5k

947

[...] properly. I love using @CÉCRED Scalp Refreshing Spray to [...]

theehairdoc

@theehairdoc

07 Jan, 26

11.7k

1k

[...] haircut & style using the @CÉCRED line for the foundation of [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (4.4%)
• United Kingdom (4.1%)
• Canada (1.7%)

Here is another example of Cécred collaborating with an influencer in United States.

_nataliemichelle_ x Cécred

_nataliemichelle_

@_nataliemichelle_

18 Nov, 25

2.1M

95.7k

Hey Bestiessssss ✨ Love the @CÉCRED oil, that’s one of my faves! [...]

Cécred's influencer activity vs. related brands

Cécred competes in premium haircare focused on hair health and repair, where Briogeo and OLAPLEX are major alternatives for similar concerns. These brands are natural benchmarks for influencer education, wash-day routines, and transformation proof points.

Total influencer content

OLAPLEX leads with 12.4k sponsored posts, significantly outpacing Cécred (6.7k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. OLAPLEX has nearly twice as many total posts as Cécred and more than six times as many as Briogeo.

By social platform

Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 7.8k, Cécred at 3.7k, Briogeo at 1.2k posts. On TikTok and Instagram, OLAPLEX has roughly twice as many posts as Cécred and multiple times more than Briogeo.

By geographical market

OLAPLEX has the highest estimated sponsored-post volume in United States (5.9k posts, 47.7%), United Kingdom (1k posts, 8.4%), India (583 posts, 4.7%), while Cécred leads in Brazil with 296 posts (4.4%). Looking at United States specifically, the split is OLAPLEX at 5.9k posts (47.7%), Cécred at 5.4k posts (79.6%), Briogeo at 1.2k posts (64.7%).