Cécred Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.0k pieces of influencer content sponsored by Cécred over the last 12 months.
This report breaks down where & how Cécred invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cécred, see here: Cécred influencers.
Influencer activity throughout the year
Cécred's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cécred's influencer activity by month
Number of sponsored posts
Cécred's influencer output appears relatively consistent throughout the year, averaging about 497 sponsored posts per month. March recorded the highest volume at 679 posts (37% above average), while June was the quietest at 314 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cécred's sponsored influencer collaborations break down by social platform:
- TikTok: 3.5k posts (57.7%)
- Instagram: 2.5k posts (41%)
- YouTube: 76 posts (1.3%)
Cécred's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cécred.
Here are 3 examples of Cécred's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ty_cash09 x Cécred
Influencer bio
KING OF THE SHOULDERS 📍NYC CEO: @giftofdance_clothingline Performer | Artist | Model Credits : Diddy, King Combs,AGT, Coi Leray G.O.D OUT NOW⬇️
Collaboration metrics
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badgaledie x Cécred
![TikTok post by @badgaledie for Cécred. Caption reads: [...] protective styles, you need this 🎀 the....](https://images.od.modash.io/129ae07978826c05fd9ae9f2f75b4d274f4794ee)
Influencer bio
beauty, books, & the art of intentional living 🕯️ yale grad · model · nyc 📍/ ldn 💌 aleksandra@jabberhaus.com
Collaboration metrics
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PaparazziAllure x Cécred
Influencer bio
Welcome to my channel my name is Princess Nadine I am the Owner of Paparazzi Allure Salon + Products & Extensions. I am also a #cecredproaffiliate…use my link below to receive $10 off a $50 order. cecred.com/paparazziallure. Subscribe to my channel for more hair tutorials, beauty products, fashion and whatever else comes to my mind lol. FOR BUSINESS: paparazziallure@yahoo.com P.O.Box: Nadine Stlouis P.o.Box 820003 Pembroke Pines, Fl 33082
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96%
- Carousels: 4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cécred are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cécred's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 1K-5K views, Cécred's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.2M avg views/post):
mattloveshair x Cécred
![TikTok post by @mattloveshair for Cécred. Caption reads: [...] this was such a mega beauty haul!! The....](https://images.od.modash.io/239c1ba8e4ebd32d44f2d2d5b0c5a23390b0be5d)
Influencer bio
✨Hairstylist✨ For collabs 📧 haley.walsh@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
kail4yn x Cécred
![TikTok post by @kail4yn for Cécred. Caption reads: [...] but super sleek and defined using: ✨@CÉCRED....](https://images.od.modash.io/8094d014f912fe3878ba77651d1707794e654ab0)
Influencer bio
Natural Hair • Beauty • Lifestyle Orlando, FL 🏰✨🤎 💌: kailyn416@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cécred's repeat partnerships
Out of 3.1k unique influencers in our dataset, 126 of them (4%) posted content for Cécred in 3 or more separate calendar months. The most consistent partner is @niaraalexis_, who has collaborated across 12 months with 45 total posts.
Here are 3 examples of Cécred's repeat influencer partnerships, with links to the sponsored content.
bluebeybleed x Cécred
missdonnabella x Cécred
![Instagram post by @missdonnabella for Cécred. Caption reads: [...] days? Never met her thanks to Cécred’s....](https://images.od.modash.io/0a9cf9f16a0394f34785894d9722751aabebec51)
claire.cundieff x Cécred
![TikTok post by @claire.cundieff for Cécred. Caption reads: [...] the pop up in New York !! #cécred #haircare....](https://images.od.modash.io/8c535bbbeb78fd14d9426c846ddeab0e980f8bb6)
![TikTok post by @claire.cundieff for Cécred. Caption reads: CÉCRED styling collection out TOMORROW [...].](https://images.od.modash.io/dee9b05231ba6734e5eedc6dc6d4d86ec3b043ef)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cécred had the most influencer activity. 80.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.9%)
- United Kingdom (3%)
- Canada (2%)
Cécred's influencer activity by market
Here is another example of Cécred collaborating with an influencer in United States.
_nataliemichelle_ x Cécred
Cécred's influencer activity vs. related brands
Cécred competes with OLAPLEX and Briogeo in premium haircare focused on repair, strength, and regimen-based routines. These brands target similar consumers through creator-led wash-day content, before/after results, and ingredient education.
Total influencer content
Cécred vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 11.6k sponsored posts, significantly outpacing Cécred (6k posts) and Briogeo (2.1k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. OLAPLEX has more total posts than Cécred and Briogeo combined.
By social platform
Cécred vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cécred leads on YouTube, while OLAPLEX has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with OLAPLEX at 7.1k, Cécred at 3.5k, Briogeo at 1.3k posts. On Instagram and TikTok, OLAPLEX has about twice as many posts as Cécred.
By geographical market
Cécred vs. related brands influencer activity (by country)
Estimated sponsored posts in Cécred's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (5.5k posts, 47.3%), United Kingdom (744 posts, 6.4%), India (570 posts, 4.9%), while Cécred leads in Brazil with 293 posts (4.9%). Looking at United States specifically, the split is OLAPLEX at 5.5k posts (47.3%), Cécred at 4.8k posts (80.4%), Briogeo at 1.4k posts (64.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
- COOFANDY's Influencer Marketing Strategy
- Liquid Death's Influencer Marketing Strategy
- Sports Research's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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