Cécred Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.5k pieces of influencer content sponsored by Cécred over the last 12 months.

This report breaks down where & how Cécred invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Cécred, see here: Cécred influencers.

Influencer activity throughout the year

Cécred's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Cécred's sponsored post volume peaks in April with 793 posts, 75% higher than the monthly average of 453. February recorded the lowest activity at 249 posts, 45% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cécred's sponsored influencer collaborations break down by social platform:

• TikTok: 3.8k posts (69.5%)
• Instagram: 1.6k posts (28.7%)
• YouTube: 98 posts (1.8%)

TikTok influencer marketing is a clear focus for Cécred.

Here are 3 examples of Cécred's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

skylarmarshai x Cécred

skylarmarshai

@skylarmarshai

20 May, 26

624.3k

51k

Stiff, where? Wind, rain, and not a single hair out of place. Frizz control, humidity resistance, and 450 degrees of heat protection. All thanks to @cecred’s Styling Collection. Hair sculpted by @brittvny.lee 🤍 #cecred #cecredpartner

Influencer bio

dedicated to the art of living. / multidisciplinary storyteller, dreamer. nyc + beyond / behind the lens @tolutemi

Collaboration metrics

Post views624.3k

Post EMV $23.8k

More influencer data

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theehairdoc x Cécred

theehairdoc

@theehairdoc

05 Jun, 26

9.7M

164.5k

Somebody tag @CÉCRED for me! The new styling collection is [...]

Influencer bio

Collab/PR-theehairdoc@yahoo.com AADP BOARD CERTIFIED TRICHOLOGIST Self care | Hair Care | Master Stylist & Educator Katy TX

Collaboration metrics

Post views9.7M

Post EMV $202.2k

More influencer data

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flotjehaircare x Cécred

flotjehaircare

@flotjehaircare

18 Jul, 26

15.2k

595

[...] Serum Pantene Abundant & Strong Serum → Cécred Edges Drops (cecred.com) Kérastase [...]

Influencer bio

Women in STEM ✨ I get way too deep into hair and beauty science... so now I make YouTube videos about it.

Collaboration metrics

Post views15.2k

Post EMV $514

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35.8% of partnerships featuring creators averaging 1K-5K views, Cécred's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (367.0k avg views/post):

princewilliyumm x Cécred

princewilliyumm

@princewilliyumm

07 Jun, 26

8.6k

419

[...] been asking — here’s my men’s @CÉCRED routine for moisture and hair growth [...]

Influencer bio

Content Creator ⚡️

Collaboration metrics

Post views8.6k

Post EMV $194

More influencer data

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And here is another example with a smaller creator on TikTok (9.5k avg views/post):

meauxonline x Cécred

meauxonline

@meauxonline

04 Oct, 25

6.2k

71

Product Comparison of the @CÉCRED Restoring Hair & Edge Drops @PRSPR Root [...]

Influencer bio

Actor | Motivator | Tarot Reader | Social Commentator 📍Savannah/Atlanta, Ga Meauxonline@gmail.com ⬇️ book a ✨tarot reading✨ below ⬇️

Collaboration metrics

Post views6.2k

Post EMV $127

More influencer data

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Cécred's repeat partnerships

caymoneistyles x Cécred

caymoneistyles

@caymoneistyles

16 Jul, 26

655.9k

79.1k

Teaching you how to do your mans hair Use code: CAYMONEISTYLES on Cecred.com/caymoneistyles for $$$ off Located in Bowie, MD • • • • #dmvloctician #dmvhairstylist #locstyles #starterlocs #cecredproaffiliate

caymoneistyles

@caymoneistyles

01 Apr, 26

79.5k

2.6k

His hair took a hour to detangle Use code: CAYMONEISTYLES on Cecred.com for $$$ off Located in Bowie, MD • • • • #dmvloctician #dmvhairstylist #locstyles #starterlocs

caymoneistyles

@caymoneistyles

24 Jul, 26

31.5k

2.7k

Barrel Ponytail on a Year Old Locs Use code: CAYMONEISTYLES on Cecred.com/caymoneistyles for $$$ off Located in Bowie, MD • • • • #dmvloctician #dmvhairstylist #locstyles #starterlocs #cecredproaffiliate

claire.cundieff x Cécred

claire.cundieff

@claire.cundieff

15 Aug, 26

91.7k

14.9k

Thank you CÉCRED for this beautiful PR box 😮‍💨 [...]

claire.cundieff

@claire.cundieff

18 Mar, 26

22.2k

4.8k

CÉCRED styling collection out TOMORROW [...]

claire.cundieff

@claire.cundieff

06 Apr, 26

14.2k

2.5k

Pick up your CÉCRED favs at ulta NOW 🩶@CÉCRED [...]

leilaostria x Cécred

leilaostria

@leilaostria

18 Mar, 26

14.9k

1.9k

SHOP @CÉCRED STYLING COLLECTION STARTING [...]

leilaostria

@leilaostria

05 May, 26

4.2k

542

[...] this night! 🤍 @Tina Knowles @CÉCRED #cecred #cecredhaircare [...]

leilaostria

@leilaostria

15 Aug, 26

1.5k

191

@Cecred NEW Restoring Lash & Brow Builder PR unboxing!🤍 how incredible is this PR package likeeee literally obsessed #cecred #cecredhaircare #cecredbybeyonce #beyonce #beyhive

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.1%)
• Brazil (3%)
• Canada (2%)

Here is another example of Cécred collaborating with an influencer in United States.

abigaillinnn x Cécred

abigaillinnn

@abigaillinnn

19 May, 26

1.7M

45.9k

[...] Topcoat Smoothing Hair Serum ☀️ @CÉCRED Thermal Shield Mist #ubcollective [...]

Cécred's influencer activity vs. related brands

Cécred operates in haircare with a strong brand story and routine education focus; Camille Rose and MONDAY Haircare compete for haircare audiences through creator tutorials, wash-day content, and product-led routines.

Total influencer content

Cécred leads with 5.5k sponsored posts, significantly outpacing Camille Rose (2.5k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs. Cécred has more than double the total posts of the next-highest brand.

By social platform

Cécred leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Cécred at 3.8k, Camille Rose at 1.7k, MONDAY Haircare at 818 posts. On TikTok, Cécred has more than double the posts of the next-highest brand.

By geographical market

Cécred has the highest estimated sponsored-post volume in United States (4.4k posts, 79.9%), United Kingdom (280 posts, 5.1%), Brazil (165 posts, 3%), while MONDAY Haircare leads in Canada with 121 posts (7%), while Camille Rose leads in South Africa with 74 posts (3%). Looking at United States specifically, the split is Cécred at 4.4k posts (79.9%), Camille Rose at 2k posts (81.9%), MONDAY Haircare at 825 posts (47.7%). Cécred's strength in United States and United Kingdom may indicate a home-market focus, while MONDAY Haircare shows broader regional investment.