Cécred Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.6k pieces of influencer content sponsored by Cécred over the last 12 months.
This report breaks down where & how Cécred invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Cécred, see here: Cécred influencers.
Influencer activity throughout the year
Cécred's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Cécred's influencer activity by month
Number of sponsored posts
Cécred's influencer activity appears to have tapered over the year, from 468 posts in January down to 319 in December. April was the busiest month at 1k posts, 120% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Cécred's sponsored influencer collaborations break down by social platform:
- TikTok: 3.8k posts (67.8%)
- Instagram: 1.7k posts (30.3%)
- YouTube: 111 posts (2%)
Cécred's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Cécred.
Here are 3 examples of Cécred's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
skylarmarshai x Cécred
Influencer bio
dedicated to the art of living. / multidisciplinary storyteller, dreamer. nyc + beyond
Collaboration metrics
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badgaledie x Cécred
![TikTok post by @badgaledie for Cécred. Caption reads: [...] protective styles, you need this 🎀 the....](https://images.od.modash.io/129ae07978826c05fd9ae9f2f75b4d274f4794ee)
Influencer bio
beauty n books yale 24 · model · nyc 📍 / ldn 💌 edenbray@kensingtongrey.co
Collaboration metrics
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flotjehaircare x Cécred
![YouTube post by @flotjehaircare for Cécred. Caption reads: [...] Serum Pantene Abundant & Strong Serum →....](https://images.od.modash.io/0761b4c07dbdb79f5065ff62830d801b06c739ed)
Influencer bio
Women in STEM ✨ I get way too deep into hair and beauty science... so now I make YouTube videos about it.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Cécred are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Cécred's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 1K-5K views, Cécred's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (277.8k avg views/post):
ridge.x x Cécred
![TikTok post by @ridge.x for Cécred. Caption reads: [...] be the best way to take out braids @CÉCRED....](https://images.od.modash.io/b494c903dfbe1c9dab32c8291fac071c7d747121)
Influencer bio
P.O. Box 125 Gravel Pike Unit 713 Green Lane PA 18054 RidgexMarketing@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
_amrenee x Cécred
![TikTok post by @_amrenee for Cécred. Caption reads: [...] ALL THE STOPS. #seborrheicdermatitis @CÉCRED....](https://images.od.modash.io/3b0211724a1bf1dcc4943a00cad771501dd09d08)
Influencer bio
Copper Curls + Beauty + Life ✨ 📍Baton Rouge YT: itsamber_renee 📺 📧: am.reneewalk@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Cécred's repeat partnerships
Out of 2.8k unique influencers in our dataset, 97 of them (3%) posted content for Cécred in 3 or more separate calendar months. The most consistent partner is @caymoneistyles, who has collaborated across 11 months with 72 total posts.
Here are 3 examples of Cécred's repeat influencer partnerships, with links to the sponsored content.
caymoneistyles x Cécred
theehairdoc x Cécred
![TikTok post by @theehairdoc for Cécred. Caption reads: Somebody tag @CÉCRED for me! The new styling [...].](https://images.od.modash.io/2c323fa8b9cf1f619d60adc002fca6a777d86d13)
![TikTok post by @theehairdoc for Cécred. Caption reads: [...] year round over here🙂↔️ @CÉCRED foundation....](https://images.od.modash.io/a230a25d5a370cfb4ea1b57735b460009e5415ab)
![TikTok post by @theehairdoc for Cécred. Caption reads: [...] & FLOW 🌬️ Dryer: @Pattern @CÉCRED flexible....](https://images.od.modash.io/a3578dbb987fa6ebeff799fce51465d56df77803)
claire.cundieff x Cécred
![TikTok post by @claire.cundieff for Cécred. Caption reads: CÉCRED styling collection out TOMORROW [...].](https://images.od.modash.io/dee9b05231ba6734e5eedc6dc6d4d86ec3b043ef)
![TikTok post by @claire.cundieff for Cécred. Caption reads: [...] the heat. Body the look. Using CÉCRED’s new....](https://images.od.modash.io/dbfdc839bd1cb40b4da1297c9d913889e2494c41)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Cécred had the most influencer activity. 81.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.7%)
- Brazil (2.9%)
- Canada (1.8%)
Cécred's influencer activity by market
Here is another example of Cécred collaborating with an influencer in United States.
theehairdoc x Cécred
Cécred's influencer activity vs. related brands
Cécred competes with OUAI and Briogeo in prestige haircare targeting routine-driven consumers, where influencer-led wash day content, styling tutorials, and product education are central to growth.
Total influencer content
Cécred vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.9k sponsored posts, marginally ahead of Cécred (5.6k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs.
By social platform
Cécred vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Cécred leads on Instagram and YouTube, while OUAI leads on TikTok. The gap is most notable on TikTok, with OUAI at 4.4k, Cécred at 3.8k, Briogeo at 1.1k posts. OUAI's activity is particularly concentrated on TikTok. On YouTube, Cécred has more posts than OUAI and Briogeo combined.
By geographical market
Cécred vs. related brands influencer activity (by country)
Estimated sponsored posts in Cécred's top markets
Cécred has the highest estimated sponsored-post volume in United States (4.6k posts, 81.5%), Brazil (163 posts, 2.9%), while OUAI has the highest estimated sponsored-post volume in United Kingdom (521 posts, 8.8%), Canada (237 posts, 4%). Looking at United States specifically, the split is Cécred at 4.6k posts (81.5%), OUAI at 3.3k posts (55.8%), Briogeo at 1.2k posts (64.2%). Cécred's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
- Lovevook's Influencer Marketing Strategy
- TOGETHXR's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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