We analyzed 3.2k pieces of influencer content sponsored by Loop Earplugs over the last 12 months.
This report breaks down where & how Loop Earplugs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Loop Earplugs, see here: Loop Earplugs influencers.
Loop Earplugs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Loop Earplugs's influencer output appears relatively consistent throughout the year, averaging about 266 sponsored posts per month. September recorded the highest volume at 369 posts (39% above average), while February was the quietest at 151 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Loop Earplugs's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Loop Earplugs.
Here are 3 examples of Loop Earplugs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
raves, solo travel, thrift, vegan food, vlogs🦋 Collabs: depopfestieboutique@gmail.com Home page @renovationstyled MCR 🇬🇧 (470k tiktok👇🏽)
Collaboration metrics
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Influencer bio
affordable skincare & beauty finds focused on self care as a SAHM w/ 2 toddlers
Collaboration metrics
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Influencer bio
documenting 🤳🏾
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Loop Earplugs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.4% of partnerships featuring creators averaging <1K views, Loop Earplugs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (601.7k avg views/post):
Influencer bio
thestrawberrvy@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
📍 Midwest USA 📧: midwesthomesteadllc@gmail.com
Collaboration metrics
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Out of 2.2k unique influencers in our dataset, 75 of them (3%) posted content for Loop Earplugs in 3 or more separate calendar months. The most consistent partner is @cinmi.does.makeup, who has collaborated across 10 months with 11 total posts.
Here are 3 examples of Loop Earplugs's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Loop Earplugs had the most influencer activity. 37.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Loop Earplugs collaborating with an influencer in United States.
Loop Earplugs competes for audio and hearing-related lifestyle use cases where JLab and Shokz also play through earbuds and ear-worn products. All three target similar audiences around commuting, focus, live events, and everyday comfort.
Total sponsored posts tracked (last 12 months)
JLab leads with 11.6k sponsored posts, significantly outpacing Shokz (7k posts) and Loop Earplugs (3.2k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. JLab has several times more total posts than Loop Earplugs.
Sponsored posts by platform
Among these brands, Shokz leads on Instagram and YouTube and JLab leads on TikTok. The gap is most notable on TikTok, with JLab at 10.9k, Loop Earplugs at 2k, Shokz at 828 posts. JLab's activity is particularly concentrated on TikTok. Shokz has several times more Instagram posts than Loop Earplugs and JLab, and JLab has several times more TikTok posts than Loop Earplugs and Shokz.
Estimated sponsored posts in Loop Earplugs's top markets
JLab has the highest estimated sponsored-post volume in United States (8.1k posts, 70.1%), United Kingdom (673 posts, 5.8%), Taiwan (511 posts, 4.4%), while Shokz has the highest estimated sponsored-post volume in Japan (1.2k posts, 17.7%), France (517 posts, 7.4%), while Loop Earplugs leads in India with 337 posts (10.5%). Looking at United States specifically, the split is JLab at 8.1k posts (70.1%), Shokz at 1.9k posts (26.7%), Loop Earplugs at 1.2k posts (37.2%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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