We analyzed 3.0k pieces of influencer content sponsored by PINK PALM PUFF over the last 12 months.
This report breaks down where & how PINK PALM PUFF invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PINK PALM PUFF, see here: PINK PALM PUFF influencers.
PINK PALM PUFF's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PINK PALM PUFF's sponsored post volume peaks in June with 483 posts, 93% higher than the monthly average of 250. May recorded the lowest activity at 160 posts, 36% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PINK PALM PUFF's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PINK PALM PUFF.
Here are 1 examples of PINK PALM PUFF's recent sponsored collaborations (one each for TikTok).
Influencer bio
🪞💐🫶🏼 💌: adelaide.isabella09@gmail.com @uhh
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers PINK PALM PUFF are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.5% of partnerships featuring creators averaging 10K-50K views, PINK PALM PUFF's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
Influencer bio
utah 💗🙂🙂 ✉️ tristyngreen@myyahoo.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
NYC 🗽 Business email: nataliepereira170@gmail.com YOUTUBE LINK 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.3k unique influencers in our dataset, 56 of them (4%) posted content for PINK PALM PUFF in 3 or more separate calendar months. The most consistent partner is @.ella.elephant, who has collaborated across 11 months with 42 total posts.
Here are 3 examples of PINK PALM PUFF's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
PINK PALM PUFF overlaps with White Fox Boutique and Hello Molly in influencer-led women’s fashion, where haul content, outfit styling, and drop-based campaigns drive rapid demand.
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 25.8k sponsored posts, significantly outpacing PINK PALM PUFF (3k posts) and Hello Molly (1.6k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs. White Fox Boutique has far more total posts than PINK PALM PUFF and Hello Molly.
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with White Fox Boutique at 12.1k, Hello Molly at 836, PINK PALM PUFF at 0 posts. PINK PALM PUFF's activity is particularly concentrated on TikTok. On Instagram and TikTok, White Fox Boutique has many more posts than the other brands.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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