PINK PALM PUFF Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by PINK PALM PUFF over the last 12 months.
This report breaks down where & how PINK PALM PUFF invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PINK PALM PUFF, see here: PINK PALM PUFF influencers.
Influencer activity throughout the year
PINK PALM PUFF's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PINK PALM PUFF's influencer activity by month
Number of sponsored posts
PINK PALM PUFF's sponsored post volume peaks in August with 443 posts, 87% higher than the monthly average of 237. June recorded the lowest activity at 122 posts, 49% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PINK PALM PUFF's sponsored influencer collaborations break down by social platform:
- TikTok: 2.9k posts (100%)
PINK PALM PUFF's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PINK PALM PUFF.
Here are 1 examples of PINK PALM PUFF's recent sponsored collaborations (one each for TikTok).
giannamjoyce x PINK PALM PUFF
![TikTok post by @giannamjoyce for PINK PALM PUFF. Caption reads: [...] to the sponsors: @medicube global @PINK PALM....](https://images.od.modash.io/48f2f4fb875dd735c5c5b2b174ecd0f1e3eec4b1)
Influencer bio
You are loved 🫶 📧 gianna@tiddle.io @notgjoyce
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PINK PALM PUFF are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PINK PALM PUFF's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.1% of partnerships featuring creators averaging 10K-50K views, PINK PALM PUFF's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 28.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
urlocalutahblonde101 x PINK PALM PUFF
Influencer bio
utah 💗🙂🙂 ✉️ tristyngreen@myyahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ava.estradaa x PINK PALM PUFF
Influencer bio
@Avaaa @avaandlyla_ 💌: avae0711@gmail.com I'm taken you creeps @londy_pundy_ venmo: Ava-Estrada-6
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PINK PALM PUFF's repeat partnerships
Out of 1.2k unique influencers in our dataset, 57 of them (5%) posted content for PINK PALM PUFF in 3 or more separate calendar months. The most consistent partner is @mia_vw_, who has collaborated across 11 months with 24 total posts.
Here are 3 examples of PINK PALM PUFF's repeat influencer partnerships, with links to the sponsored content.
.ella.elephant x PINK PALM PUFF
![TikTok post by @.ella.elephant for PINK PALM PUFF. Caption reads: [...] sent me stuff! @Evereden @PINK PALM PUFF....](https://images.od.modash.io/ac4f6a0ce19c5656f108a8afd91a6a5b3c2dfe42)
sydneyyyking x PINK PALM PUFF
![TikTok post by @sydneyyyking for PINK PALM PUFF. Caption reads: [...] pink but I’m loving it @PINK PALM PUFF....](https://images.od.modash.io/9c3e85171467c0d7de0b4fd8d62176e45c978689)
![TikTok post by @sydneyyyking for PINK PALM PUFF. Caption reads: @PINK PALM PUFF @Morphe Cosmetics @Morphe [...].](https://images.od.modash.io/16ae05bacf71fefa1daefb2ec6b392b7f6ca157e)
khloe.loves.summer x PINK PALM PUFF
![TikTok post by @khloe.loves.summer for PINK PALM PUFF. Caption reads: [...] @Ryane Roy @paultooreall @PINK PALM PUFF....](https://images.od.modash.io/e3f354cde14e37f54640e69b561f648c0ab53de0)
![TikTok post by @khloe.loves.summer for PINK PALM PUFF. Caption reads: [...] @Ryane Roy @Glow Recipe @PINK PALM PUFF @PPP....](https://images.od.modash.io/5ac7ab056df1c9e1852febc507217774ea0a5657)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
PINK PALM PUFF's influencer activity vs. related brands
PINK PALM PUFF’s social-first women’s apparel positioning aligns with Pink Lily and White Fox Boutique, which target similar audiences through haul, styling, and trend content. These brands compete for the same influencer-driven discovery and impulse purchase behavior.
Total influencer content
PINK PALM PUFF vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 26.1k sponsored posts, significantly outpacing PINK PALM PUFF (2.9k posts) and Pink Lily (1.8k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs. White Fox Boutique has far more total posts than both PINK PALM PUFF and Pink Lily.
By social platform
PINK PALM PUFF vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with White Fox Boutique at 12.3k, Pink Lily at 674, PINK PALM PUFF at 0 posts. PINK PALM PUFF's activity is particularly concentrated on TikTok. On Instagram and TikTok, White Fox Boutique posts far more than both PINK PALM PUFF and Pink Lily.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Pink Lily's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- Yepoda's Influencer Marketing Strategy
- BELLAMI Hair's Influencer Marketing Strategy
- COVERGIRL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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