PINK PALM PUFF Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 164 pieces of influencer content sponsored by PINK PALM PUFF over the last 12 months.
This report breaks down where & how PINK PALM PUFF invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PINK PALM PUFF, see here: PINK PALM PUFF influencers.
Influencer activity throughout the year
PINK PALM PUFF's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
PINK PALM PUFF's influencer activity by month
Number of sponsored posts
PINK PALM PUFF's sponsored post volume appears to trend upward over the 12-month period, rising from 14 posts in January to 15 in December. The peak month, August, reached 27 posts, 108% higher than the monthly average of 13.
PINK PALM PUFF's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 20.3M, while November recorded the least at 98.1k. Across all tracked posts in the 12-month window, average views per post were 177.3k. Interestingly, the highest-view month (April) does not align with peak post volume (August), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @lucyk_ate_, generated 20.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PINK PALM PUFF's sponsored influencer collaborations break down by social platform:
- TikTok: 129 posts (78.7%)
- Instagram: 34 posts (20.7%)
- YouTube: 1 posts (0.6%)
PINK PALM PUFF's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PINK PALM PUFF.
Here are 3 examples of PINK PALM PUFF's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kalanigoldman x PINK PALM PUFF
Influencer bio
dance teacher. mental health. AZ. 25. Nate💍 💌 kalani@slashmgmt.com kalanihillikerteam@blondepr.com
Collaboration metrics
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lucyk_ate_ x PINK PALM PUFF
![TikTok post by @lucyk_ate_ for PINK PALM PUFF. Caption reads: [...] works SO GOOD dc:@kc GO BUY NEW @PINK PALM....](https://images.od.modash.io/dd5fa39a4d86d6decd8c2ef38417f1e2629fd81e)
Influencer bio
💌 @lucy.kate.montague@gmail.com 💵🐆🤍📸🪩 ⬇️depop⬇️
Collaboration metrics
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Sportycraftinista x PINK PALM PUFF
![YouTube post by @Sportycraftinista for PINK PALM PUFF. Caption reads: [...] #reel #memes #music #edit ##5klikes....](https://images.od.modash.io/b43803c2f7d7c409c264843e2fbcddbc9f313573)
Influencer bio
✨open this✨ Hello!i try to do a mixture of different dances and more also this channel is kid friendly(no bad words)hope you like my vids!!🫶 TikTok: https://www.tiktok.com/@sportyc2?_t=8rpfRtpy2IM&_r=1 Sportycraftinista@gmail.com (For brands ONLY) PR or collab Sub goals Dream goal 100k 1k✅ (Giveaway) 2k✅ 5k 10k 20k 30k 40k 50k 60k
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 88.4%
- Carousels: 11.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PINK PALM PUFF are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PINK PALM PUFF's influencers average views (TikTok)
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, PINK PALM PUFF's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (933.0k avg views/post):
its_sophia.alice x PINK PALM PUFF
![TikTok post by @its_sophia.alice for PINK PALM PUFF. Caption reads: [...] #pr #haul #foryoupage #justkass @PINK PALM....](https://images.od.modash.io/2ba6c714c9e641bd836602335d59c26e7d86d03a)
Influencer bio
parent managed grwm 💌 its.sophia.alice@gmail.com @sophia alice SPAM🌸
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
_laurenrpeters x PINK PALM PUFF
Influencer bio
IG l _laurenrpeterson 💌laurenrosep2@gmail.com snap: laurenp_93 📍MN
Collaboration metrics
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Geographical breakdown
In our dataset, United States is where PINK PALM PUFF had the most influencer activity. 74.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.5%)
- Canada (4.6%)
- Brazil (3%)
PINK PALM PUFF's influencer activity by market
Here is another example of PINK PALM PUFF collaborating with an influencer in United States.
giannamjoyce x PINK PALM PUFF
![TikTok post by @giannamjoyce for PINK PALM PUFF. Caption reads: [...] to the sponsors: @medicube global @PINK....](https://images.od.modash.io/48f2f4fb875dd735c5c5b2b174ecd0f1e3eec4b1)
PINK PALM PUFF's influencer activity vs. related brands
Like Pink Palm Puff, both Pink Lily and White Fox Boutique are influencer-forward women’s fashion brands competing for a similar trendy, social-first audience. They’re strong benchmarks for comparable creator seeding and outfit-led content strategies.
Total influencer content
PINK PALM PUFF vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
White Fox Boutique leads with 7.4k sponsored posts, significantly outpacing Pink Lily (473 posts) and PINK PALM PUFF (164 posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. White Fox Boutique has many more total posts than both PINK PALM PUFF and Pink Lily.
By social platform
PINK PALM PUFF vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, White Fox Boutique leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with White Fox Boutique at 3.7k, Pink Lily at 130, PINK PALM PUFF at 34 posts. PINK PALM PUFF's activity is particularly concentrated on TikTok. On Instagram and TikTok, White Fox Boutique has many more posts than PINK PALM PUFF and Pink Lily.
By geographical market
PINK PALM PUFF vs. related brands influencer activity (by country)
Estimated sponsored posts in PINK PALM PUFF's top markets
White Fox Boutique has the highest estimated sponsored-post volume in United States (3.6k posts, 47.9%), United Kingdom (1.4k posts, 19%), Australia (1k posts, 13.5%), while Pink Lily leads in Canada with 17 posts (3.5%). Looking at United States specifically, the split is White Fox Boutique at 3.6k posts (47.9%), Pink Lily at 400 posts (84.5%), PINK PALM PUFF at 122 posts (74.5%).
Read more influencer strategy breakdowns
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