Club L London Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 460 pieces of influencer content sponsored by Club L London over the last 12 months.
This report breaks down where & how Club L London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Club L London, see here: Club L London influencers.
Influencer activity throughout the year
Club L London's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Club L London's influencer activity by month
Number of sponsored posts
Club L London's influencer activity appears to have tapered over the year, from 30 posts in January down to 32 in December. June was the busiest month at 62 posts, 63% above the monthly average.
Club L London's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 5.7M, while February recorded the least at 370.7k. Across all tracked posts in the 12-month window, average views per post were 64.5k. Interestingly, the highest-view month (March) does not align with peak post volume (June), which could indicate performance differences across months. The top-performing tracked post, by @barbaraolivav, generated 2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Club L London's sponsored influencer collaborations break down by social platform:
- Instagram: 395 posts (85.9%)
- TikTok: 65 posts (14.1%)
Club L London's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Club L London.
Here are 2 examples of Club L London's recent sponsored collaborations (one each for Instagram, TikTok).
merve.gorgoz x Club L London
Influencer bio
Based in Paris ✨ Fashion & Beauty Lover Founder: @fraiche.care 💌merve@samecompany.fr
Collaboration metrics
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barbaraolivav x Club L London
Influencer bio
🇨🇺🇨🇳 📧: barbaraolivavcollab@gmail.com @Fashion Nova Ambassador 👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 52.9%
- Reels: 47.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Club L London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Club L London's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.1% of partnerships featuring creators averaging 10K-50K views, Club L London's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 26.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (698.8k avg views/post):
sosazerafa x Club L London
![Instagram post by @sosazerafa for Club L London. Caption reads: [...] for inspo) ✨ /ad Which is your fave....](https://images.od.modash.io/0bf5fbd3ad1ec4f25c2a8739f72a75bfd489bfa0)
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌sarahzerafa23@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.8k avg views/post):
victoria.tropacheva x Club L London
![Instagram post by @victoria.tropacheva for Club L London. Caption reads: [...] this dreamy look from @vogacloset &....](https://images.od.modash.io/331385e13e19e321ff92bc23d244f469ada5d9ba)
Influencer bio
🤍 Guided by love, gratitude & creativity ⚡ Building stories for brands through marketing & social media 📥 contact@victoriatropacheva.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Club L London's repeat partnerships
Out of 353 unique influencers in our dataset, 13 of them (4%) posted content for Club L London in 3 or more separate calendar months. The most consistent partner is @theresa.schiffhauer, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of Club L London's repeat influencer partnerships, with links to the sponsored content.
theresa.schiffhauer x Club L London
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] 2: @elliatt
dress 3: @clubllondon
dress 4:....](https://images.od.modash.io/d21fe8c6ebfeef6fa65b6ff3d9b79da6ae451748)
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...]
dress 2: @asos
dress 3: @clubllondon
dress....](https://images.od.modash.io/75977aefa0c43c55b8c115fac501eca4c7d8024a)
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...]
Look 2: swimsuit @clubllondon
Look 3:....](https://images.od.modash.io/69721623e7c7e3895cbac178db6cfcb2e049a6a7)
yasminbright x Club L London
![Instagram post by @yasminbright for Club L London. Caption reads: [...] wardrobe in full swing🤍 @clubllondon ad.](https://images.od.modash.io/97df5ebb907f2bf9f68479513aa8409e5bfbf063)
![Instagram post by @yasminbright for Club L London. Caption reads: [...] madeee for an Italy trip💙 @clubllondon ad.](https://images.od.modash.io/53c244d1a6f2a047361af619562095e0eef7dc9a)
![Instagram post by @yasminbright for Club L London. Caption reads: [...] co-ord dream location🫒✨ @clubllondon ad.](https://images.od.modash.io/cb3d74396ff4ed261e2a4e1f701b61149425d08b)
zuzannafoch x Club L London
![Instagram post by @zuzannafoch for Club L London. Caption reads: [...] in my heart, summer
Dress @clubllondon ad.](https://images.od.modash.io/0d2681efcb5c92b05caf5e1480afdb356c4eb8f0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Club L London had the most influencer activity. 30.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27.3%)
- France (4.1%)
- India (4.1%)
Club L London's influencer activity by market
Here is another example of Club L London collaborating with an influencer in United Kingdom.
summerjadestyle x Club L London
![TikTok post by @summerjadestyle for Club L London. Caption reads: [...] dresses in full swing🎀 all from....](https://images.od.modash.io/107cbe8bc0aa14ec77bfe4095214de57cc6adbf5)
Club L London's influencer activity vs. related brands
Club L London overlaps strongly with Oh Polly and Meshki in the occasionwear/going-out dress space, targeting similar fashion-forward shoppers. These brands compete heavily on Instagram and TikTok via creator-led styling, launches, and discount-code activations.
Total influencer content
Club L London vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 1.3k sponsored posts, notably outpacing Meshki (1.1k posts) and Club L London (460 posts). Across all three brands, the average volume is 950 posts, suggesting moderate but consistent investment.
By social platform
Club L London vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram and YouTube and Meshki leads on TikTok. The gap is most notable on Instagram, with OH POLLY at 1.1k, Meshki at 807, Club L London at 395 posts. Club L London's activity is particularly concentrated on Instagram.
By geographical market
Club L London vs. related brands influencer activity (by country)
Estimated sponsored posts in Club L London's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (518 posts, 40.1%), United Kingdom (245 posts, 19%), India (53 posts, 4.1%), while Meshki leads in Australia with 72 posts (6.5%), while Club L London leads in France with 19 posts (4.1%). Looking at United States specifically, the split is OH POLLY at 518 posts (40.1%), Meshki at 501 posts (45.5%), Club L London at 141 posts (30.6%). Club L London's strength in France may indicate a home-market focus, while Meshki shows broader regional investment.
Read more influencer strategy breakdowns
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