Club L London Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Club L London over the last 12 months.
This report breaks down where & how Club L London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Club L London, see here: Club L London influencers.
Influencer activity throughout the year
Club L London's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Club L London's influencer activity by month
Number of sponsored posts
Club L London's influencer output appears relatively consistent throughout the year, averaging about 204 sponsored posts per month. July recorded the highest volume at 337 posts (65% above average), while June was the quietest at 97 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Club L London's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (73.4%)
- TikTok: 645 posts (26.3%)
- YouTube: 5 posts (0.2%)
Club L London's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Club L London.
Here are 3 examples of Club L London's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
perriesian x Club L London
![Instagram post by @perriesian for Club L London. Caption reads: [...] HAUL 🪩🎄 I’m sorry wow wow wow wow....](https://images.od.modash.io/98c8d038e469e83249fc5fba67720ae386785245)
Influencer bio
co founder - @reasn more life on - @perrieandricci my pod - @canibecandidpod hannah.lamden@finerymedia.com 📧 Shop my outfits below ⤵️
Collaboration metrics
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styledby_aniiie x Club L London
Influencer bio
Edmonton | Montreal 📍 IG: Styledby_anie Business inquiries | PR : anie@theinfluencedistrict.com
Collaboration metrics
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JodieMay x Club L London
Influencer bio
for the girls 🏹 weekly vlogs, shopping & lifestyle new videos every week! business enquiries 📩jodiemay@niche-commercial.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 56.8%
- Reels: 43.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Club L London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Club L London's influencers average views (Instagram)
Based on each influencer's average views per post
Club L London's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (765.8k avg views/post):
catharinaelisabethx x Club L London
![Instagram post by @catharinaelisabethx for Club L London. Caption reads: [...] #oldmoney #elegantfashion @clubllondon AD.](https://images.od.modash.io/0037cce688006c5062c8d3ea85363eb944b9f9d6)
Influencer bio
Romanticising life through fashion 🤍 You have probably seen me on Pinterest TT: Catharinaelisabethx (1,5M) 💌: Info@catharinaelisabethx.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
fashionbymnp x Club L London
![Instagram post by @fashionbymnp for Club L London. Caption reads: [...] stylish maternity occasion wear🤍🩵🩷....](https://images.od.modash.io/644f1091d1c6f125436d97182495c6e3cbf5a4d0)
Influencer bio
hannah@hscommunications.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Club L London's repeat partnerships
Out of 1.8k unique influencers in our dataset, 24 of them (1%) posted content for Club L London in 3 or more separate calendar months. The most consistent partner is @yasminbright, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of Club L London's repeat influencer partnerships, with links to the sponsored content.
yasminbright x Club L London
![Instagram post by @yasminbright for Club L London. Caption reads: [...] co-ord dream location🫒✨ @clubllondon ad.](https://images.od.modash.io/cb3d74396ff4ed261e2a4e1f701b61149425d08b)
zuzannafoch x Club L London
![Instagram post by @zuzannafoch for Club L London. Caption reads: [...] in my heart, summer Dress @clubllondon ad.](https://images.od.modash.io/0d2681efcb5c92b05caf5e1480afdb356c4eb8f0)
theresa.schiffhauer x Club L London
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] 1,2,3 or 4? 🎄✨ Dress 1: @clubllondon Dress....](https://images.od.modash.io/7a86af1099ac4056b1d44d2cb3b2504f0c6e6478)
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] Dress 3: @elliatt Dress 4: @clubllondon *Ad....](https://images.od.modash.io/f0da5e52a1e1d461f002d91931a9683defada158)
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] 🌲 All dresses are from @clubllondon *AD....](https://images.od.modash.io/4ec1dfded425d55889249dcbc0877d1d908745a7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Club L London had the most influencer activity. 28.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27.6%)
- France (4.5%)
- India (4.1%)
Club L London's influencer activity by market
Here is another example of Club L London collaborating with an influencer in France.
merve.gorgoz x Club L London
Club L London's influencer activity vs. related brands
Club L London sits in the occasionwear and night-out dress space, directly overlapping with OH POLLY’s partywear audience and Nadine Merabi’s elevated event styling. These brands compete heavily on Instagram/TikTok try-ons and glam-focused creator content.
Total influencer content
Club L London vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 10.2k sponsored posts, significantly outpacing Club L London (2.4k posts) and Nadine Merabi (767 posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. OH POLLY has several times more total posts than Club L London and Nadine Merabi.
By social platform
Club L London vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OH POLLY at 6k, Club L London at 1.8k, Nadine Merabi at 609 posts. Club L London's activity is particularly concentrated on Instagram. OH POLLY has several times more posts on Instagram and TikTok than Club L London and Nadine Merabi.
By geographical market
Club L London vs. related brands influencer activity (by country)
Estimated sponsored posts in Club L London's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (4.2k posts, 41.3%), United Kingdom (2.1k posts, 20.7%), Brazil (406 posts, 4%), while Club L London leads in France with 110 posts (4.5%), while Nadine Merabi leads in India with 44 posts (5.8%). Looking at United States specifically, the split is OH POLLY at 4.2k posts (41.3%), Club L London at 703 posts (28.7%), Nadine Merabi at 248 posts (32.3%). Club L London's strength in France may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Nadine Merabi's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- ARZOPA's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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