Club L London Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.5k pieces of influencer content sponsored by Club L London over the last 12 months.
This report breaks down where & how Club L London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Club L London, see here: Club L London influencers.
Influencer activity throughout the year
Club L London's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Club L London's influencer activity by month
Number of sponsored posts
Club L London's sponsored post volume peaks in June with 367 posts, 76% higher than the monthly average of 209. May recorded the lowest activity at 135 posts, 35% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Club L London's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (73.7%)
- TikTok: 656 posts (26.2%)
- YouTube: 4 posts (0.2%)
Club L London's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Club L London.
Here are 2 examples of Club L London's recent sponsored collaborations (one each for Instagram, TikTok).
perriesian x Club L London
![Instagram post by @perriesian for Club L London. Caption reads: [...] HAUL 🪩🎄 I’m sorry wow wow wow wow....](https://images.od.modash.io/98c8d038e469e83249fc5fba67720ae386785245)
Influencer bio
co founder - @reasn more life on - @perrieandricci my pod - @canibecandidpod hannah.lamden@finerymedia.com 📧 Shop my outfits below ⤵️
Collaboration metrics
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styledby_aniiie x Club L London
Influencer bio
Edmonton | Montreal 📍 IG: Styledby_anie Business inquiries | PR : anie@theinfluencedistrict.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58.6%
- Reels: 41.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Club L London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Club L London's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.3% of partnerships featuring creators averaging 10K-50K views, Club L London's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (524.1k avg views/post):
jessieblue_ x Club L London
![Instagram post by @jessieblue_ for Club L London. Caption reads: [...] wedding guest dress options from....](https://images.od.modash.io/412b031504ec31252f61b2379b111762ea5f9a8e)
Influencer bio
Nothing to wear? You’ve come to the right place Dubai | Irish 💌Enquiries: jessie@fitz-you.co.uk Shop my outfits ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
ruthyoungx x Club L London
Influencer bio
24, shropshire 🩰🧸🍵⭐️🌷 160k+ on tiktok work enquiries- ruth@flairmgmt.com @ruthyoungsocials for bts
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Club L London's repeat partnerships
Out of 1.9k unique influencers in our dataset, 23 of them (1%) posted content for Club L London in 3 or more separate calendar months. The most consistent partner is @yasminbright, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of Club L London's repeat influencer partnerships, with links to the sponsored content.
yasminbright x Club L London
![Instagram post by @yasminbright for Club L London. Caption reads: [...] co-ord dream location🫒✨ @clubllondon ad.](https://images.od.modash.io/cb3d74396ff4ed261e2a4e1f701b61149425d08b)
![Instagram post by @yasminbright for Club L London. Caption reads: [...] a Marbella wedding💛💛💛 @clubllondon ad.](https://images.od.modash.io/0a12f10d6010ffa800223cea8f63be77e59716a8)
theresa.schiffhauer x Club L London
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] 💛? Both dresses are from @clubllondon....](https://images.od.modash.io/8f2be19beeb6ecfa35234da9450ca8650cf17ab3)
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] 1,2,3 or 4? 🎄✨ Dress 1: @clubllondon Dress....](https://images.od.modash.io/7a86af1099ac4056b1d44d2cb3b2504f0c6e6478)
![Instagram post by @theresa.schiffhauer for Club L London. Caption reads: [...] Dress 3: @elliatt Dress 4: @clubllondon *Ad....](https://images.od.modash.io/f0da5e52a1e1d461f002d91931a9683defada158)
zuzannafoch x Club L London
![Instagram post by @zuzannafoch for Club L London. Caption reads: [...] in my heart, summer Dress @clubllondon ad.](https://images.od.modash.io/0d2681efcb5c92b05caf5e1480afdb356c4eb8f0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Club L London had the most influencer activity. 29.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (28.3%)
- France (5%)
- India (3.6%)
Club L London's influencer activity by market
Here is another example of Club L London collaborating with an influencer in France.
merve.gorgoz x Club L London
Club L London's influencer activity vs. related brands
Club L London competes with OH POLLY and Nadine Merabi in occasionwear and event dressing, targeting the same influencer-led styling moments around parties, weddings, and nights out.
Total influencer content
Club L London vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 9.6k sponsored posts, significantly outpacing Club L London (2.5k posts) and Nadine Merabi (756 posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. OH POLLY has several times more total posts than Club L London and Nadine Merabi.
By social platform
Club L London vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OH POLLY at 6k, Club L London at 1.8k, Nadine Merabi at 591 posts. Club L London's activity is particularly concentrated on Instagram. On Instagram and TikTok, OH POLLY has several times more posts than Club L London and Nadine Merabi.
By geographical market
Club L London vs. related brands influencer activity (by country)
Estimated sponsored posts in Club L London's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (3.8k posts, 39.3%), United Kingdom (2k posts, 20.9%), Australia (335 posts, 3.5%), while Club L London leads in France with 125 posts (5%), while Nadine Merabi leads in India with 42 posts (5.6%). Looking at United States specifically, the split is OH POLLY at 3.8k posts (39.3%), Club L London at 739 posts (29.5%), Nadine Merabi at 242 posts (32%). Club L London's strength in France may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Nadine Merabi's Influencer Marketing Strategy
- Ekouaer's Influencer Marketing Strategy
- ARZOPA's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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