Club L London Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Club L London over the last 12 months.
This report breaks down where & how Club L London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Club L London, see here: Club L London influencers.
Influencer activity throughout the year
Club L London's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Club L London's influencer activity by month
Number of sponsored posts
Club L London's influencer output appears relatively consistent throughout the year, averaging about 201 sponsored posts per month. May recorded the highest volume at 300 posts (49% above average), while September was the quietest at 150 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Club L London's sponsored influencer collaborations break down by social platform:
- Instagram: 1.8k posts (73%)
- TikTok: 647 posts (26.7%)
- YouTube: 8 posts (0.3%)
Club L London's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Club L London.
Here are 3 examples of Club L London's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
louyourboo x Club L London
![Instagram post by @louyourboo for Club L London. Caption reads: [...] to celebrate babygirl 🍓🍒🫐🌸 dress....](https://images.od.modash.io/c4b02faca4ae5b287d29dfbb206a1844961a7dd7)
Influencer bio
girl mom 🎀 cooking | lifestyle | fashion 💌 louisa@almazagency.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
styledby_aniiie x Club L London
Influencer bio
Edmonton | Montreal 📍 IG: Styledby_anie Business inquiries | PR : styledbyanie.pr@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
DaniWalker x Club L London
Influencer bio
Helping women turn visibility into real-world presence. I’m Dani Walker, former Miss Montana USA, pageant coach, and content creator helping women elevate how they show up in style and online. I help women go from winning crowns to winning rooms through confidence, presence, and a personal brand that creates opportunities. I share wardrobe strategies to build elevated style, plus how to grow visibility, build a personal brand, and turn content into opportunities. If you struggle with what to wear, staying consistent online, or confidence, this channel is for you. ✨ New videos on: • Style & wardrobe essentials • Capsule wardrobes & shopping • Confidence, communication & presence • Content creation & personal branding Shop my wardrobe → https://www.shopltk.com/explore/DaniWalker Build your visibility → https://daniwalkerofficial.com/product/consumer-to-creator/ Free Visibility Map → https://dani-walker.kit.com/visibility-map
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 53.2%
- Reels: 46.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Club L London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Club L London's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.2% of partnerships featuring creators averaging 10K-50K views, Club L London's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (613.2k avg views/post):
alexxcoll x Club L London
![Instagram post by @alexxcoll for Club L London. Caption reads: [...] helping you get prepped with these....](https://images.od.modash.io/a99e037b4298b4b244116ca6ace141a1d71e958a)
Influencer bio
Alex Welford | Timeless style for every setting Fashion • Lifestyle• Equestrian 🇬🇧
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
ruthyoungx x Club L London
Influencer bio
🌸🛁🧺🍵🧥 160k+ on tiktok work enquiries- ruth@flairmgmt.com @ruthyoungsocials 👩🏼💻 links ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Club L London's repeat partnerships
Out of 1.8k unique influencers in our dataset, 20 of them (1%) posted content for Club L London in 3 or more separate calendar months. The most consistent partner is @sophieannestyles_, who has collaborated across 8 months with 16 total posts.
Here are 3 examples of Club L London's repeat influencer partnerships, with links to the sponsored content.
sophieannestyles_ x Club L London
![Instagram post by @sophieannestyles_ for Club L London. Caption reads: [...] #eveningdress #clubllondon #dress.](https://images.od.modash.io/ea9d84b183c8d243ad30e021741b7f64b5f1ceeb)
![Instagram post by @sophieannestyles_ for Club L London. Caption reads: [...] out my story for links 🔗 #clubllondon....](https://images.od.modash.io/7babc35c5929d844aa464c450cabe39fd8aa396a)
sostylishsoph x Club L London
![Instagram post by @sostylishsoph for Club L London. Caption reads: [...] only for us our first EVER @clubllondon....](https://images.od.modash.io/4d96324ecda7e386ebdb01804e84e7c3465c6239)
![Instagram post by @sostylishsoph for Club L London. Caption reads: [...] the comments 1,2,3 or 4? ⤵️ @clubllondon ad.](https://images.od.modash.io/6da0e04138cb8743eb16abc7cd3e02772a024d9f)
![Instagram post by @sostylishsoph for Club L London. Caption reads: [...] night.. & can also confirm @clubllondon....](https://images.od.modash.io/f05f9c60427fd57c78e67bbca36f89f40e909c6d)
styledby_aniiie x Club L London
![TikTok post by @styledby_aniiie for Club L London. Caption reads: @ClubLLondon New Era 🤍 which look is [...].](https://images.od.modash.io/0e57e2313d020de3072d421ea575b6fca0092d6b)
![TikTok post by @styledby_aniiie for Club L London. Caption reads: @ClubLLondon 🤍 The Summer Dress Edit [...].](https://images.od.modash.io/7a49845f9a317f93f869a3618b939833364eddbd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Club L London had the most influencer activity. 30.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (27%)
- India (4.3%)
- France (3.4%)
Club L London's influencer activity by market
Here is another example of Club L London collaborating with an influencer in United Kingdom.
perriesian x Club L London
![Instagram post by @perriesian for Club L London. Caption reads: [...] HAUL 🪩🎄 I’m sorry wow wow wow wow....](https://images.od.modash.io/98c8d038e469e83249fc5fba67720ae386785245)
Club L London's influencer activity vs. related brands
Club L London targets occasionwear and going-out dresses with a social-first aesthetic; OH POLLY and Meshki compete for the same glam, eveningwear audience and are natural peers for influencer styling content.
Total influencer content
Club L London vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 7.2k sponsored posts, notably outpacing Meshki (5.7k posts) and Club L London (2.4k posts). Across all three brands, the average volume is 5.1k posts, indicating mature, scaled influencer programs. OH POLLY and Meshki have more than twice as many total posts as Club L London.
By social platform
Club L London vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OH POLLY leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OH POLLY at 3.1k, Meshki at 2.1k, Club L London at 1.8k posts. Club L London's activity is particularly concentrated on Instagram. On TikTok, OH POLLY and Meshki have more than five times as many posts as Club L London.
By geographical market
Club L London vs. related brands influencer activity (by country)
Estimated sponsored posts in Club L London's top markets
OH POLLY has the highest estimated sponsored-post volume in United States (2.6k posts, 36.1%), United Kingdom (1.5k posts, 21.2%), India (326 posts, 4.5%), while Meshki leads in Australia with 360 posts (6.3%). Looking at United States specifically, the split is OH POLLY at 2.6k posts (36.1%), Meshki at 2.1k posts (36.2%), Club L London at 742 posts (30.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Meshki's Influencer Marketing Strategy
- PinkyParadise's Influencer Marketing Strategy
- ARZOPA's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.