We analyzed 3.0k pieces of influencer content sponsored by Club L London over the last 12 months.
This report breaks down where & how Club L London invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Club L London, see here: Club L London influencers.
Club L London's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Club L London's sponsored post volume peaks in June with 387 posts, 56% higher than the monthly average of 248. February recorded the lowest activity at 98 posts, 60% below average. This may indicate a spring and summer campaign focus.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Club L London's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Club L London.
Here are 2 examples of Club L London's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
co founder - @reasn @canibecandidpod 🎙️💖 Contact - hannah.lamden@finerymedia.com Shop my outfits below ⤵️
Collaboration metrics
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Influencer bio
🇨🇺🇨🇳 📧: barbaraolivavcollab@gmail.com @Fashion Nova Ambassador 👇
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Club L London are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 32.5% of partnerships featuring creators averaging 10K-50K views, Club L London's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (698.8k avg views/post):
Influencer bio
#fashion - #lifestyle @fashionnova girlie 🥰💫 💌sarahzerafa23@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.1k avg views/post):
Influencer bio
FASHION | BEAUTY | LIFESTYLE | HOST Pop the balloon UK 🇬🇧 form 👇🏾
Collaboration metrics
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Out of 2k unique influencers in our dataset, 41 of them (2%) posted content for Club L London in 3 or more separate calendar months. The most consistent partner is @theresa.schiffhauer, who has collaborated across 7 months with 13 total posts.
Here are 3 examples of Club L London's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Club L London had the most influencer activity. 29% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Club L London collaborating with an influencer in France.
Club L London’s occasionwear and bodycon party styles sit in the same social-first fast-fashion lane as OH POLLY and Meshki, making them direct competitors for the same night-out shopper.
Total sponsored posts tracked (last 12 months)
Meshki leads with 11.4k sponsored posts, marginally ahead of OH POLLY (10.1k posts) and Club L London (3k posts). Across all three brands, the average volume is 8.2k posts, indicating mature, scaled influencer programs. OH POLLY and Meshki have posted more than three times as much as Club L London overall.
Sponsored posts by platform
Among these brands, Meshki leads on Instagram and OH POLLY leads on TikTok and YouTube. The gap is most notable on Instagram, with Meshki at 8.3k, OH POLLY at 6.9k, Club L London at 2.2k posts. Club L London's activity is particularly concentrated on Instagram. On Instagram, OH POLLY and Meshki have posted more than three times as much as Club L London.
Estimated sponsored posts in Club L London's top markets
Meshki has the highest estimated sponsored-post volume in United States (5.1k posts, 44.8%), Australia (980 posts, 8.6%), while OH POLLY has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 23.3%), Brazil (374 posts, 3.7%), while Club L London leads in France with 116 posts (3.9%). Looking at United States specifically, the split is Meshki at 5.1k posts (44.8%), OH POLLY at 4.1k posts (40.2%), Club L London at 865 posts (29%). Club L London's strength in France may indicate a home-market focus, while Meshki shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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