We analyzed 2.1k pieces of influencer content sponsored by Daniel Wellington over the last 12 months.
This report breaks down where & how Daniel Wellington invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Daniel Wellington, see here: Daniel Wellington influencers.
Daniel Wellington's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Daniel Wellington's influencer output appears relatively consistent throughout the year, averaging about 176 sponsored posts per month. November recorded the highest volume at 259 posts (47% above average), while February was the quietest at 86 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Daniel Wellington's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Daniel Wellington.
Here are 3 examples of Daniel Wellington's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Fashion • Beauty • Lifestyle Wearable. Relatable. Viral. Reels | Try-ons | Collabs 📍 Delhi | 📩 toshali.thefametales@gmail.com
Collaboration metrics
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Influencer bio
お洋服作ってる人⭐︎ 配信始めました初心者🎀🔰 3/4日間ランキング58位👑 instaメイン:@rinya_official
Collaboration metrics
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Influencer bio
Добро пожаловать на мой канал! Здесь будут появляться интересные и познавательные видео не только о внутренней и внешней красоте каждой из Нас, а также о моей повседневной жизни за границей. Поделюсь с Вами моим опытом переезда в Польшу и расскажу о реалиях жизни здесь. Контакт: olga.donczenko@gmail.com с Ув.Оля;)
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Daniel Wellington are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Daniel Wellington's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (206.5k avg views/post):
Influencer bio
| TikTok +75K | Already living my dream in my twenties. ➡️ pronecollab@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.0k avg views/post):
Influencer bio
Variety is my niche. @glasshaus_studio
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 71 of them (6%) posted content for Daniel Wellington in 3 or more separate calendar months. The most consistent partner is @irispejkovic.stylefile, who has collaborated across 11 months with 22 total posts.
Here are 3 examples of Daniel Wellington's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Daniel Wellington had the most influencer activity. 18.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Daniel Wellington collaborating with an influencer in Turkey.
Daniel Wellington and CLUSE both play in influencer-friendly fashion watches/jewelry aesthetics, while Nine West competes for similar affordable-accessories consumers across lifestyle channels.
Total sponsored posts tracked (last 12 months)
Daniel Wellington leads with 2.1k sponsored posts, significantly outpacing CLUSE (275 posts) and Nine West (177 posts). Across all three brands, the average volume is 858 posts, suggesting moderate but consistent investment. Daniel Wellington has far more total posts than CLUSE and Nine West.
Sponsored posts by platform
Daniel Wellington leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Daniel Wellington at 1.8k, CLUSE at 254, Nine West at 154 posts. Daniel Wellington's activity is particularly concentrated on Instagram. Daniel Wellington has far more Instagram and TikTok posts than CLUSE and Nine West, and is the only brand here with meaningful YouTube activity.
Estimated sponsored posts in Daniel Wellington's top markets
Daniel Wellington has the highest estimated sponsored-post volume in United States (399 posts, 18.8%), India (335 posts, 15.8%), Japan (219 posts, 10.3%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (65 posts, 23.8%), Italy (36 posts, 13.2%), Germany (29 posts, 10.5%), suggesting a Europe focus, while Nine West has the highest estimated sponsored-post volume in Turkey (10 posts, 5.9%), Australia (10 posts, 5.7%). Looking at United States specifically, the split is Daniel Wellington at 399 posts (18.8%), Nine West at 90 posts (50.7%). Daniel Wellington's strength in United States and Japan may indicate a home-market focus, while CLUSE shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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