Daniel Wellington Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Daniel Wellington over the last 12 months.
This report breaks down where & how Daniel Wellington invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Daniel Wellington, see here: Daniel Wellington influencers.
Influencer activity throughout the year
Daniel Wellington's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Daniel Wellington's influencer activity by month
Number of sponsored posts
Daniel Wellington's sponsored post volume peaks in November with 241 posts, 67% higher than the monthly average of 144. October recorded the lowest activity at 37 posts, 74% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Daniel Wellington's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (75.8%)
- TikTok: 359 posts (20.8%)
- YouTube: 59 posts (3.4%)
Daniel Wellington's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Daniel Wellington.
Here are 3 examples of Daniel Wellington's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sharvari x Daniel Wellington
![Instagram post by @sharvari for Daniel Wellington. Caption reads: [...] Braided Mesh in Amber Gold. ✨....](https://images.od.modash.io/a3fa4d0a6b67217e344f60b126e7e6e943a4c628)
Influencer bio
#Vedaa in cinemas NOW! 🥊✨
Collaboration metrics
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rinya_official x Daniel Wellington
Influencer bio
お洋服作ってる人⭐︎ 配信始めました初心者🎀🔰 instaメイン:@rinya_official
Collaboration metrics
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thehella444 x Daniel Wellington
![YouTube post by @thehella444 for Daniel Wellington. Caption reads: [...] All My jewelry is from:....](https://images.od.modash.io/b0cb4fc197632d9332e4e0368e9ca8b1f845520b)
Influencer bio
Hello TheHellaFamily! Welcome to my living alone diaries 🤍💫 I'm Hella, and this is my little corner of the internet where I share my living alone diaries and daily life moments. From cozy mornings, cooking, cleaning, routines, to travelling... come along as I navigate life on my own one day at a time. On this channel, I show what it's really like to live alone as a woman the beautiful moments of independence, the comfort of being a homebody, and even the struggles that come with it. Everything I share is real life no filters, just my authentic daily experiences. Expect relaxing vlogs, home routines, solo adventures, selfcare moments, and a little bit of everything in between. If you love aesthetic vibes, real life experiences, and a chill space to unwind, you're in the right place! ✨ Subscribe & join me on this journey! I post 3 times a week every Wednesday, Friday, and Sunday! ✨
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 67.1%
- Reels: 32.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Daniel Wellington are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Daniel Wellington's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.8% of partnerships featuring creators averaging 10K-50K views, Daniel Wellington's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 22%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (159.9k avg views/post):
lim_boxing x Daniel Wellington
Influencer bio
• 트렌디한 패션템 언박싱📦 • 구매해도 후회없는 아이템 추천❗️ • 패션 정보 • 꿀템 • 코디 공유✨ • 릴스 추천 제품👇🏻
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
makeup.by.asta x Daniel Wellington
![Instagram post by @makeup.by.asta for Daniel Wellington. Caption reads: [...] @schuh Sunglasses @ysl Jewellery....](https://images.od.modash.io/5d853da91966f7e965f05e51f0d0b9e51f1a00df)
Influencer bio
Beauty content that actually works Makeup • Skincare • Pro techniques GRWM • Events • Behind the scenes 📩 Demeter@firstmanagement.ie 📍Ireland
Collaboration metrics
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Daniel Wellington's repeat partnerships
Out of 983 unique influencers in our dataset, 56 of them (6%) posted content for Daniel Wellington in 3 or more separate calendar months. The most consistent partner is @thisis_kata, who has collaborated across 11 months with 27 total posts.
Here are 3 examples of Daniel Wellington's repeat influencer partnerships, with links to the sponsored content.
thisis_kata x Daniel Wellington
![TikTok post by @thisis_kata for Daniel Wellington. Caption reads: [...] ✨ Don’t miss the amazing Daniel Wellington....](https://images.od.modash.io/121013fe947b9fc621e2b1420603e266414402cd)
![TikTok post by @thisis_kata for Daniel Wellington. Caption reads: [...] OUTLET STEAL IS ON! 🛍️ @DanielWellington....](https://images.od.modash.io/164b06c37edfb3b60c00d38e1a61bab803c64d6c)
![TikTok post by @thisis_kata for Daniel Wellington. Caption reads: [...] ✨ Don’t miss the amazing Daniel Wellington....](https://images.od.modash.io/2a23d0b41ba72a94e85d20224f437249a9254e81)
irispejkovic.stylefile x Daniel Wellington
![Instagram post by @irispejkovic.stylefile for Daniel Wellington. Caption reads: @danielwellington details forever and [...].](https://images.od.modash.io/b923881e441a7a0d8ff82f4e64d0bece853956bc)
alexandra_petram x Daniel Wellington
![Instagram post by @alexandra_petram for Daniel Wellington. Caption reads: [...] - 20% 📌SANTADW1 code @DanielWellington....](https://images.od.modash.io/4688003713e7b62677f9f82209fab2610e6b03b8)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, India is where Daniel Wellington had the most influencer activity. 22.9% of their live influencer content in the last 12 months was posted by Indian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (9.9%)
- Indonesia (8.7%)
- South Africa (8.1%)
Daniel Wellington's influencer activity by market
Here is another example of Daniel Wellington collaborating with an influencer in Turkey.
turkusudemirel x Daniel Wellington
![Instagram post by @turkusudemirel for Daniel Wellington. Caption reads: [...] Ve bileğimde her zamanki imzam: Daniel....](https://images.od.modash.io/5b248c14631ad3d060fced457f95b318bf15c23e)
Daniel Wellington's influencer activity vs. related brands
CLUSE and ana luisa are direct-accessories peers competing for the same fashion-forward, minimalist audience that Daniel Wellington targets. Both rely heavily on social/influencer marketing and offer similarly styled watches/jewelry at accessible price points.
Total influencer content
Daniel Wellington vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ana luisa leads with 2.4k sponsored posts, significantly outpacing Daniel Wellington (1.7k posts) and CLUSE (460 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments. Ana Luisa has several times more total posts than Daniel Wellington and CLUSE.
By social platform
Daniel Wellington vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Daniel Wellington leads on Instagram and TikTok, while ana luisa leads on YouTube. The gap is most notable on YouTube, with ana luisa at 1.7k, Daniel Wellington at 59, CLUSE at 3 posts. Daniel Wellington's activity is particularly concentrated on Instagram. On YouTube, Ana Luisa has far more posts than Daniel Wellington and CLUSE.
By geographical market
Daniel Wellington vs. related brands influencer activity (by country)
Estimated sponsored posts in Daniel Wellington's top markets
ana luisa has the highest estimated sponsored-post volume in United States (1.4k posts, 58.5%), United Kingdom (213 posts, 9%), Canada (151 posts, 6.4%), suggesting a North America focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (395 posts, 22.9%), Japan (171 posts, 9.9%), Indonesia (150 posts, 8.7%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (112 posts, 24.4%), Spain (57 posts, 12.4%), Italy (56 posts, 12.1%), suggesting a Europe focus. Daniel Wellington's strength in Japan may indicate a home-market focus, while ana luisa shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CLUSE's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- LAWLESS Beauty's Influencer Marketing Strategy
- NEEWER's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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