Daniel Wellington Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Daniel Wellington over the last 12 months.
This report breaks down where & how Daniel Wellington invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Daniel Wellington, see here: Daniel Wellington influencers.
Influencer activity throughout the year
Daniel Wellington's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Daniel Wellington's influencer activity by month
Number of sponsored posts
Daniel Wellington's sponsored post volume appears to trend upward over the 12-month period, rising from 143 posts in January to 185 in December. The peak month, November, reached 232 posts, 55% higher than the monthly average of 150.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Daniel Wellington's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (83.9%)
- TikTok: 291 posts (16.1%)
Daniel Wellington's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Daniel Wellington.
Here are 2 examples of Daniel Wellington's recent sponsored collaborations (one each for Instagram, TikTok).
shillpakatariasingh x Daniel Wellington
![Instagram post by @shillpakatariasingh for Daniel Wellington. Caption reads: [...] and laughing till it hurts — our....](https://images.od.modash.io/45a4f6a8b1467e54fe8ddf8ab400b26567d68174)
Influencer bio
#Travel #Fashion #Beauty #Lifestyle #Guestlisting Gladrags Mrs India 2006 Mrs.India Globe 2007
Collaboration metrics
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rinya_official x Daniel Wellington
Influencer bio
お洋服作ってる人⭐︎ 配信始めました初心者🎀🔰 instaメイン:@rinya_official
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 69%
- Reels: 31%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Daniel Wellington are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Daniel Wellington's influencers average views (Instagram)
Based on each influencer's average views per post
Daniel Wellington's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (206.5k avg views/post):
aitopr1 x Daniel Wellington
![Instagram post by @aitopr1 for Daniel Wellington. Caption reads: [...] #suomi #suomitiktok #fry #raha....](https://images.od.modash.io/9e856c016844cc47713be407f5eefe94e0e7d4a8)
Influencer bio
| TikTok +75K | Already living my dream in my twenties. ➡️ pronecollab@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.8k avg views/post):
55osh x Daniel Wellington
![Instagram post by @55osh for Daniel Wellington. Caption reads: [...] Summer Sale ☀️✨ 여름휴가 아이템 준비 하러~....](https://images.od.modash.io/3c09e88462270f4cace8e1779633b580e58a71d0)
Influencer bio
#fashionblogger
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Daniel Wellington's repeat partnerships
Out of 1.1k unique influencers in our dataset, 71 of them (7%) posted content for Daniel Wellington in 3 or more separate calendar months. The most consistent partner is @thisis_kata, who has collaborated across 12 months with 31 total posts.
Here are 3 examples of Daniel Wellington's repeat influencer partnerships, with links to the sponsored content.
thisis_kata x Daniel Wellington
![TikTok post by @thisis_kata for Daniel Wellington. Caption reads: [...] OUTLET STEAL IS ON! 🛍️ @DanielWellington....](https://images.od.modash.io/164b06c37edfb3b60c00d38e1a61bab803c64d6c)
![TikTok post by @thisis_kata for Daniel Wellington. Caption reads: The @DanielWellington Summer Sale is still [...].](https://images.od.modash.io/5c54f0b2fc3cef47426e240a68dc91cefc43f6f6)
tonitachatz x Daniel Wellington
![Instagram post by @tonitachatz for Daniel Wellington. Caption reads: [...] my code DWTONIAXMAS ❤️✨ @danielwellington +....](https://images.od.modash.io/8e1733c1fd9777a6a283d0a3048aa9eb7d6b6563)
![Instagram post by @tonitachatz for Daniel Wellington. Caption reads: [...] day in my life with DW🩵 @danielwellington....](https://images.od.modash.io/22e3a51200bbaa92bc0c538e65f6fa71f8a07794)
alexandra_petram x Daniel Wellington
![Instagram post by @alexandra_petram for Daniel Wellington. Caption reads: [...] 20% off 📌FORYOU2 code @danielwellington....](https://images.od.modash.io/c6337a7cfedb0d59ec1f62f330e6ee265c6e1d17)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, India is where Daniel Wellington had the most influencer activity. 18.6% of their live influencer content in the last 12 months was posted by Indian influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (11.9%)
- United States (10.7%)
- Malaysia (5.1%)
Daniel Wellington's influencer activity by market
Here is another example of Daniel Wellington collaborating with an influencer in India.
deveshreddyy x Daniel Wellington
![Instagram post by @deveshreddyy for Daniel Wellington. Caption reads: [...] the right time for style ⌚ Wearing....](https://images.od.modash.io/7844b833b4fe70eac33d4810ff9473601d274b1c)
Daniel Wellington's influencer activity vs. related brands
Daniel Wellington, CLUSE, and ana luisa all sell minimalist, giftable accessories marketed heavily through creators, making them direct peers for influencer-led conversion and lifestyle positioning.
Total influencer content
Daniel Wellington vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Daniel Wellington leads with 1.8k sponsored posts, significantly outpacing ana luisa (667 posts) and CLUSE (500 posts). Across all three brands, the average volume is 990 posts, suggesting moderate but consistent investment. Daniel Wellington has more than twice as many total posts as CLUSE and ana luisa.
By social platform
Daniel Wellington vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Daniel Wellington leads on Instagram, while ana luisa has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Daniel Wellington at 1.5k, CLUSE at 403, ana luisa at 343 posts. Daniel Wellington's activity is particularly concentrated on Instagram. On Instagram, Daniel Wellington has more than four times as many posts as ana luisa.
By geographical market
Daniel Wellington vs. related brands influencer activity (by country)
Estimated sponsored posts in Daniel Wellington's top markets
ana luisa has the highest estimated sponsored-post volume in United States (374 posts, 56.1%), United Kingdom (57 posts, 8.6%), Canada (38 posts, 5.7%), suggesting a North America focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (335 posts, 18.6%), Japan (215 posts, 11.9%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (119 posts, 23.8%), Italy (68 posts, 13.5%), Spain (54 posts, 10.7%), suggesting a Europe focus. Looking at United States specifically, the split is ana luisa at 374 posts (56.1%), Daniel Wellington at 193 posts (10.7%). Daniel Wellington's strength in Japan may indicate a home-market focus, while CLUSE shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- CLUSE's Influencer Marketing Strategy
- ana luisa's Influencer Marketing Strategy
- LAWLESS Beauty's Influencer Marketing Strategy
- NEEWER's Influencer Marketing Strategy
- Levoit's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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