PatPat Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.9k pieces of influencer content sponsored by PatPat over the last 12 months.

This report breaks down where & how PatPat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PatPat, see here: PatPat influencers.

Influencer activity throughout the year

PatPat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

PatPat's sponsored post volume appears to trend upward over the 12-month period, rising from 253 posts in January to 507 in December. The peak month, November, reached 1.1k posts, 169% higher than the monthly average of 403.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PatPat's sponsored influencer collaborations break down by social platform:

• TikTok: 4.4k posts (88.9%)
• Instagram: 522 posts (10.6%)
• YouTube: 21 posts (0.4%)

TikTok influencer marketing is a clear focus for PatPat.

Here are 3 examples of PatPat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

wander_with_angela x PatPat

wander_with_angela

@wander_with_angela

30 Mar, 26

604.8k

10.6k

Splash into summer fun! ☀️💦 @patpat_clothing s Disney Princess swimsuits [...]

Influencer bio

Apps ✨Lifestyle✨Home ✨Fashion✨Travel Collab📥 angelalifesyle@gmail.com Influencer |Content creator

Collaboration metrics

Post views604.8k

Post EMV $19.2k

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angie.mmyers x PatPat

angie.mmyers

@angie.mmyers

23 Oct, 25

1.3M

4.7k

[...] snag yours before they’re gone! 🎄❤️ @PatPat #patpat #patpatchristmaspajamas [...]

Influencer bio

short girl fashion + comfy bra finds ☁️✨ mom ✨creator✨ latina💃🏻 NC📍 💌Angelinemmyers1@gmail.com If u know me IRL no you don't 🫣

Collaboration metrics

Post views1.3M

Post EMV $26.2k

More influencer data

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stefannikolov78 x PatPat

stefannikolov78

@stefannikolov78

30 Apr, 26

15.5k

266

WARNING! Before performing a hard reset, make sure you know your Google login and password. If you cannot provide this information during the setup process, you won't be able to use the device ! If you reset your phone, all your data will be lost!!! After Reset, if your phone is Google Account locked, use method from this video to unlock: Please like and subscribe for more videos! Cool Goods is here: Affiliate marketing ☺️ Follow me on Instagram: Please Support my channel for more solutions.1$ or 1€ Thanks!!! how, to, hard, reset, remove, erase, delete, bypass, skip, pass, code, pin, pattern, lock, locked, user, screen, forgot, forgotten, cant, cannot, enter, recovery, mode, wipe, data, factory, settings, turn, off, shut, down, without, como, home, button, buttons, formatar, resetar, resetear, eliminar, cuenta, quitar, restablecer, desbloquear, сброс, обход, разлочить, разлочка, пароли, удалит, сбросит, open, owner, previously, security, solution, honor 400 lite hard reset, honor 400 Lite unlock, abr-nx1, abr-n31c1 #honor_400_lite_hardreset #unlock_honor_400_lite #remove #delete #bypasslock #honor_magic_factoryreset #honor_screenlock_remove #pin #pincode #password #pattern #abrnx1_hard_reset #abrn31c1_unlock

Influencer bio

Unlock and sofware repair

Collaboration metrics

Post views15.5k

Post EMV $492

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 61.5% of partnerships featuring creators averaging <1K views, PatPat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (101.8k avg views/post):

asantewaaaaa x PatPat

asantewaaaaa

@asantewaaaaa

22 Nov, 25

176.8k

10.8k

@PatPat #patpatchristmaspajamas

Influencer bio

Not on Facebook!!!! 📧 martinadwamena599@gmail.com

Collaboration metrics

Post views176.8k

Post EMV $4.1k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

gabynunezqui x PatPat

gabynunezqui

@gabynunezqui

29 Jan, 26

18.3k

177

[...] #babyoutfit #newbornbaby #pijamas @PatPat Official

Influencer bio

Pretty home finds & cozy motherhood ✨ 📩 contactgabynunez@gmail.com 📍TN

Collaboration metrics

Post views18.3k

Post EMV $375

More influencer data

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PatPat's repeat partnerships

ashleylendrum x PatPat

ashleylendrum

@ashleylendrum

28 Dec, 25

3k

23

[...] @Disney stitch jacket from @PatPat Official the high quality is [...]

ashleylendrum

@ashleylendrum

28 Apr, 26

2.2k

26

[...] family matching outfits from @PatPat Family Matching ! All linked [...]

ashleylendrum

@ashleylendrum

28 Dec, 25

2k

25

@Disney @PatPat Official made the most [...]

stephsteeed x PatPat

stephsteeed

@stephsteeed

03 Nov, 25

2.1k

13

#patpat #blackfriday [...]

stephsteeed

@stephsteeed

04 Nov, 25

1k

6

[...] #blackfriday #patpat @PatPat

stephsteeed

@stephsteeed

13 Jan, 26

939

3

#bamboo #bamboobabyclothes #patpat #patpatbambooonesies [...]

caittaimee x PatPat

caittaimee

@caittaimee

13 Feb, 26

47.3k

152

@PatPat Official [...]

caittaimee

@caittaimee

15 Jan, 26

8.2k

37

@PatPat Official [...]

caittaimee

@caittaimee

24 Jan, 26

6.2k

29

@PatPat Official [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8%)
• Brazil (7.9%)
• Germany (3.6%)

Here is another example of PatPat collaborating with an influencer in United States.

yasminin.usa x PatPat

yasminin.usa

@yasminin.usa

08 Jul, 26

602.6k

7.7k

[...] Wayfinder adventure started with the PatPat Disney Moana Collection 🌺🌊 From the [...]

PatPat's influencer activity vs. related brands

PatPat overlaps with Caden Lane and PinkBlush Maternity in family and parent-focused apparel and gifting, targeting similar households shopping online. Influencers in this space drive discovery through kids’ outfits, family styling, and practical try-ons.

Total influencer content

PatPat leads with 4.9k sponsored posts, significantly outpacing Caden Lane (1.2k posts) and PinkBlush Maternity (1.2k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. PatPat has several times more total posts than Caden Lane and PinkBlush Maternity.

By social platform

PatPat leads on TikTok and YouTube, while Caden Lane leads on Instagram. The gap is most notable on TikTok, with PatPat at 4.4k, PinkBlush Maternity at 365, Caden Lane at 305 posts. PatPat's activity is particularly concentrated on TikTok. On TikTok, PatPat has several times more posts than Caden Lane and PinkBlush Maternity.

By geographical market

PatPat has the highest estimated sponsored-post volume in United States (2.8k posts, 56.6%), United Kingdom (393 posts, 8%), Brazil (388 posts, 7.9%), while PinkBlush Maternity leads in Canada with 69 posts (5.8%). Looking at United States specifically, the split is PatPat at 2.8k posts (56.6%), Caden Lane at 1k posts (82.9%), PinkBlush Maternity at 955 posts (79.7%). PatPat's strength in United States and United Kingdom may indicate a home-market focus, while PinkBlush Maternity shows broader regional investment.