PatPat Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.6k pieces of influencer content sponsored by PatPat over the last 12 months.

This report breaks down where & how PatPat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PatPat, see here: PatPat influencers.

Influencer activity throughout the year

PatPat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

PatPat's sponsored post volume appears to trend upward over the 12-month period, rising from 253 posts in January to 506 in December. The peak month, November, reached 1.1k posts, 186% higher than the monthly average of 380.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PatPat's sponsored influencer collaborations break down by social platform:

• TikTok: 4.1k posts (90%)
• Instagram: 432 posts (9.5%)
• YouTube: 25 posts (0.5%)

TikTok influencer marketing is a clear focus for PatPat.

Here are 3 examples of PatPat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ayseizol.home x PatPat

ayseizol.home

@ayseizol.home

11 Sep, 25

652.3k

✨ Cozy nights just got better with @patpat_clothing ✨ We’re loving these soft and [...]

Influencer bio

✨ Smart Home Mom• FamilyTech •AI Tools 📍 Austin, Texas🇺🇸 🎥 Real-life tech that actually works 📩Partnerships:ayseekiz.izol@gmail.com

Collaboration metrics

Post views652.3k

Post EMV $19.6k

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angie.mmyers x PatPat

angie.mmyers

@angie.mmyers

23 Oct, 25

1.3M

4.7k

[...] snag yours before they’re gone! 🎄❤️ @PatPat #patpat #patpatchristmaspajamas [...]

Influencer bio

short girl fashion + comfy bra finds ☁️✨ mom ✨creator✨ latina💃🏻 NC📍 💌Angelinemmyers1@gmail.com If u know me IRL no you don't 🫣

Collaboration metrics

Post views1.3M

Post EMV $26.2k

More influencer data

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stefannikolov78 x PatPat

stefannikolov78

@stefannikolov78

30 Apr, 26

15.5k

266

WARNING! Before performing a hard reset, make sure you know your Google login and password. If you cannot provide this information during the setup process, you won't be able to use the device ! If you reset your phone, all your data will be lost!!! After Reset, if your phone is Google Account locked, use method from this video to unlock: Please like and subscribe for more videos! Cool Goods is here: Affiliate marketing ☺️ Follow me on Instagram: Please Support my channel for more solutions.1$ or 1€ Thanks!!! how, to, hard, reset, remove, erase, delete, bypass, skip, pass, code, pin, pattern, lock, locked, user, screen, forgot, forgotten, cant, cannot, enter, recovery, mode, wipe, data, factory, settings, turn, off, shut, down, without, como, home, button, buttons, formatar, resetar, resetear, eliminar, cuenta, quitar, restablecer, desbloquear, сброс, обход, разлочить, разлочка, пароли, удалит, сбросит, open, owner, previously, security, solution, honor 400 lite hard reset, honor 400 Lite unlock, abr-nx1, abr-n31c1 #honor_400_lite_hardreset #unlock_honor_400_lite #remove #delete #bypasslock #honor_magic_factoryreset #honor_screenlock_remove #pin #pincode #password #pattern #abrnx1_hard_reset #abrn31c1_unlock

Influencer bio

Unlock and sofware repair

Collaboration metrics

Post views15.5k

Post EMV $492

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.8% of partnerships featuring creators averaging <1K views, PatPat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.1k avg views/post):

lafamiliareale x PatPat

lafamiliareale

@lafamiliareale

15 Sep, 25

249.3k

1.2k

PatPat Bamboo brings affordable softness, [...]

Influencer bio

✨Únete a nuestras aventuras ✨ 💌 lafamiliareale@jakerosenentertainment.com

Collaboration metrics

Post views249.3k

Post EMV $5.0k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

gabynunezqui x PatPat

gabynunezqui

@gabynunezqui

29 Jan, 26

18.3k

177

[...] #babyoutfit #newbornbaby #pijamas @PatPat Official

Influencer bio

Pretty home finds & cozy motherhood ✨ 📩 contactgabynunez@gmail.com 📍TN

Collaboration metrics

Post views18.3k

Post EMV $375

More influencer data

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PatPat's repeat partnerships

caittaimee x PatPat

caittaimee

@caittaimee

13 Feb, 26

47.3k

152

@PatPat Official [...]

caittaimee

@caittaimee

15 Jan, 26

8.2k

37

@PatPat Official [...]

caittaimee

@caittaimee

24 Jan, 26

6.2k

29

@PatPat Official [...]

taylorfranke02 x PatPat

taylorfranke02

@taylorfranke02

30 Sep, 25

1.7k

8

[...] soon before they sell out! @PatPat @PatPat Family Matching [...]

taylorfranke02

@taylorfranke02

30 Apr, 26

1.2k

13

Thank you @PatPat Official for the cutest [...]

taylorfranke02

@taylorfranke02

16 Oct, 25

1.1k

24

[...] family Christmas pajamas from @PatPat Family Matching! [...]

stephsteeed x PatPat

stephsteeed

@stephsteeed

03 Nov, 25

2.1k

13

#patpat #blackfriday [...]

stephsteeed

@stephsteeed

04 Nov, 25

1k

6

[...] #blackfriday #patpat @PatPat

stephsteeed

@stephsteeed

13 Jan, 26

939

3

#bamboo #bamboobabyclothes #patpat #patpatbambooonesies [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.2%)
• Brazil (5.2%)
• Turkey (4.6%)

Here is another example of PatPat collaborating with an influencer in United States.

bestiekayylee x PatPat

bestiekayylee

@bestiekayylee

24 Sep, 25

1.3M

2.9k

[...] to worry about this holiday season @PatPat Family Matching #holidaypajamas [...]

PatPat's influencer activity vs. related brands

PatPat overlaps with Momcozy and Caden Lane in the children and baby space, competing for family shoppers and registry budgets. All three are well suited to influencer content like family outfits, newborn essentials, and parenting routine recommendations.

Total influencer content

Momcozy leads with 23.8k sponsored posts, significantly outpacing PatPat (4.6k posts) and Caden Lane (1.2k posts). Across all three brands, the average volume is 9.9k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than PatPat and Caden Lane.

By social platform

Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.9k, PatPat at 4.1k, Caden Lane at 288 posts. PatPat's activity is particularly concentrated on TikTok. On TikTok and Instagram, Momcozy has several times more posts than PatPat and Caden Lane.

By geographical market

Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.9%), France (1.8k posts, 7.4%), United Kingdom (1.6k posts, 6.8%), suggesting a Europe focus, while PatPat leads in Brazil with 238 posts (5.2%), while Caden Lane leads in Canada with 40 posts (3.4%). Looking at United States specifically, the split is Momcozy at 12k posts (49.9%), PatPat at 2.3k posts (51%), Caden Lane at 966 posts (82.3%).