PatPat Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 884 pieces of influencer content sponsored by PatPat over the last 12 months.
This report breaks down where & how PatPat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PatPat, see here: PatPat influencers.
Influencer activity throughout the year
PatPat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
PatPat's influencer activity by month
Number of sponsored posts
PatPat's sponsored post volume appears to trend upward over the 12-month period, rising from 60 posts in January to 140 in December. The peak month, November, reached 231 posts, 212% higher than the monthly average of 74.
PatPat's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 2.5M, while July recorded the least at 59.1k. Across all tracked posts in the 12-month window, average views per post were 9.5k. Interestingly, the highest-view month (September) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @angie.mmyers, generated 1.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PatPat's sponsored influencer collaborations break down by social platform:
- TikTok: 762 posts (86.2%)
- Instagram: 118 posts (13.3%)
- YouTube: 4 posts (0.5%)
PatPat's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PatPat.
Here are 3 examples of PatPat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
amerika_gunluklerim x PatPat
Influencer bio
✨ Lifestyle | Mom 🤍 📍 Austin, Texas 🇺🇸 📩Partnerships: ayseekiz.izol@gmail.com 🏡Real family life & Smart Home | CES 🤖EduTech & FamilyTech
Collaboration metrics
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angie.mmyers x PatPat
![TikTok post by @angie.mmyers for PatPat. Caption reads: [...] snag yours before they’re gone! 🎄❤️ @PatPat....](https://images.od.modash.io/2ba19accdb6184f1c9765c3353cdccd0f1a0d805)
Influencer bio
SAHM x 3| Mini Vlogs| TTS Finds Latina 💃🏻✨ NC📍⭐️Creator⭐️ Angelinemmyers1@gmail.com
Collaboration metrics
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MeganFoxUnlocked x PatPat
![YouTube post by @MeganFoxUnlocked for PatPat. Caption reads: [...] #girlchat #cookiebaking
Checkout PatPat and....](https://images.od.modash.io/0166db29bb94fb15d541a43d31f647159b930d61)
Influencer bio
I am a Mennonite mom from Lancaster County, PA and YES-- that's my name! Megan Fox. Click around on my channel and see what I'm all about! I make videos that will hopefully encourage, inspire, and inform you about topics related to life as a mom of littles. Content on my channel includes homemaking, DIY's, cooking, decorating, modest outfit ideas, DITL, travel vlogs, and informative lifestyle videos. I want to spread positivity and productivity on my channel. I love being a mom, and you can too! I hope you enjoy learning more about my life as a Mennonite. Follow me on Instagram @meganfoxunlocked! Or shop my brand at meganfoxunlocked.com So glad to have you here! My PO Box: P.O. BOX 9 Akron, PA 17501 #AvantLink
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PatPat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PatPat's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.3% of partnerships featuring creators averaging <1K views, PatPat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (101.8k avg views/post):
asantewaaaaa x PatPat
Influencer bio
Not on Facebook!!!! Snap: asantewaaaaxoxo 📧 martinadwamena599@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
madiroseofficial x PatPat
Influencer bio
Motherhood is a wild ride, buckle up! Seattle 🫶 💌Madiroseofficial@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PatPat's repeat partnerships
Out of 633 unique influencers in our dataset, 12 of them (2%) posted content for PatPat in 3 or more separate calendar months. The most consistent partner is @ouraddisonlife, who has collaborated across 5 months with 8 total posts.
Here are 3 examples of PatPat's repeat influencer partnerships, with links to the sponsored content.
ouraddisonlife x PatPat
![Instagram post by @ouraddisonlife for PatPat. Caption reads: [...] pick I love both. These are @patpat_clothing....](https://images.od.modash.io/d1d20796badb14fd2afaf0d2e5b541fee2b82b21)
acsyrup x PatPat
raisingthepays x PatPat
![Instagram post by @raisingthepays for PatPat. Caption reads: [...] meltdown 😅
These jeans from....](https://images.od.modash.io/39ebe0af67e2e6bdf37cab0fd2be0e0aa19826aa)
![Instagram post by @raisingthepays for PatPat. Caption reads: [...] love everything we get from @patpat_clothing....](https://images.od.modash.io/cf408149c8e124cedb2f9430046c70a589c7f9ce)
![Instagram post by @raisingthepays for PatPat. Caption reads: [...] to get this jacket from @patpat_clothing .....](https://images.od.modash.io/03d99aef0499899411e0453ccecdea98377c92ab)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PatPat had the most influencer activity. 39.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.2%)
- Brazil (9.6%)
- Italy (7%)
PatPat's influencer activity by market
Here is another example of PatPat collaborating with an influencer in United States.
wearejustthe3ofus x PatPat
![Instagram post by @wearejustthe3ofus for PatPat. Caption reads: [...] first?
Make sure to check out PatPat’s....](https://images.od.modash.io/24af715ff9f70f5daf4660e25137d5a900b278a3)
PatPat's influencer activity vs. related brands
PatPat targets parents and families, overlapping with Momcozy and Baby Brezza in the broader baby/parenting commerce space. These brands compete for the same caregiver audience and use similar influencer formats like family lifestyle demos and registry content.
Total influencer content
PatPat vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 7.8k sponsored posts, significantly outpacing Baby Brezza (1.1k posts) and PatPat (884 posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than PatPat and Baby Brezza.
By social platform
PatPat vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 5.8k, PatPat at 762, Baby Brezza at 476 posts. PatPat's activity is particularly concentrated on TikTok. On Instagram and TikTok, Momcozy has several times more posts than PatPat and Baby Brezza.
By geographical market
PatPat vs. related brands influencer activity (by country)
Estimated sponsored posts in PatPat's top markets
Momcozy has the highest estimated sponsored-post volume in United States (3.7k posts, 46.8%), United Kingdom (585 posts, 7.5%), France (507 posts, 6.5%), suggesting a Europe focus, while PatPat leads in Brazil with 85 posts (9.6%), while Baby Brezza leads in India with 58 posts (5.2%). Looking at United States specifically, the split is Momcozy at 3.7k posts (46.8%), Baby Brezza at 695 posts (62.8%), PatPat at 347 posts (39.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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