PatPat Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.7k pieces of influencer content sponsored by PatPat over the last 12 months.

This report breaks down where & how PatPat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PatPat, see here: PatPat influencers.

Influencer activity throughout the year

PatPat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

PatPat's sponsored post volume appears to trend upward over the 12-month period, rising from 247 posts in January to 496 in December. The peak month, November, reached 1.1k posts, 253% higher than the monthly average of 306.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PatPat's sponsored influencer collaborations break down by social platform:

• TikTok: 3.4k posts (91.9%)
• Instagram: 296 posts (8.1%)

TikTok influencer marketing is a clear focus for PatPat.

Here are 2 examples of PatPat's recent sponsored collaborations (one each for Instagram, TikTok).

ayseizol.home x PatPat

ayseizol.home

@ayseizol.home

11 Sep, 25

652.3k

✨ Cozy nights just got better with @patpat_clothing ✨ We’re loving these soft and [...]

Influencer bio

✨ Smart Home • FamilyTech 📍 Austin, Texas🇺🇸 Previously: amerika_gunluklerim 🎥 Real-life tech that actually works 📩Partnerships:ayseekiz.izol@gmail.com

Collaboration metrics

Post views652.3k

Post EMV $19.6k

More influencer data

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angie.mmyers x PatPat

angie.mmyers

@angie.mmyers

23 Oct, 25

1.3M

4.7k

[...] snag yours before they’re gone! 🎄❤️ @PatPat #patpat #patpatchristmaspajamas [...]

Influencer bio

SAHM | TTS | Fashion Finds Latina 💃🏻✨ NC📍⭐️Creator⭐️ Angelinemmyers1@gmail.com

Collaboration metrics

Post views1.3M

Post EMV $26.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 54.6% of partnerships featuring creators averaging <1K views, PatPat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.1k avg views/post):

lafamiliareale x PatPat

lafamiliareale

@lafamiliareale

15 Sep, 25

249.3k

1.2k

PatPat Bamboo brings affordable softness, [...]

Influencer bio

✨Únete a nuestras aventuras ✨ 💌 lafamiliareale@jakerosenentertainment.com

Collaboration metrics

Post views249.3k

Post EMV $5.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

gabynunezqui x PatPat

gabynunezqui

@gabynunezqui

29 Jan, 26

18.3k

177

[...] #babyoutfit #newbornbaby #pijamas @PatPat Official

Influencer bio

Mom & home | TTShopfinds 🛒 Collabs ➡️ contactgabynunez@gmail.com 📍TN

Collaboration metrics

Post views18.3k

Post EMV $375

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PatPat's repeat partnerships

caittaimee x PatPat

caittaimee

@caittaimee

13 Feb, 26

47.3k

152

@PatPat Official [...]

caittaimee

@caittaimee

15 Jan, 26

8.2k

37

@PatPat Official [...]

caittaimee

@caittaimee

24 Jan, 26

6.2k

29

@PatPat Official [...]

raisingthepays x PatPat

raisingthepays

@raisingthepays

27 Oct, 25

4.7k

499

[...] meltdown 😅 These jeans from @patpat_clothing are actually [...]

raisingthepays

@raisingthepays

19 Jun, 25

3.5k

153

[...] love everything we get from @patpat_clothing and these adorable [...]

raisingthepays

@raisingthepays

12 Aug, 25

2k

[...] to get this jacket from @patpat_clothing . 𝐂𝐎𝐃𝐄: Pays15 [...]

martis.raya x PatPat

martis.raya

@martis.raya

18 Mar, 26

5.1k

[...] for spring & summer thanks to @patpat_clothing Floaties* Use code: [...]

martis.raya

@martis.raya

09 Jul, 25

2k

[...] wearing the cutest dress from @patpat_clothing Use code: Martha 15 [...]

martis.raya

@martis.raya

16 Jun, 25

1.1k

[...] They are super comfy! @patpat_clothing #PatPatBamboo [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (15.6%)
• Italy (7.4%)
• United Kingdom (7.3%)

Here is another example of PatPat collaborating with an influencer in United States.

bestiekayylee x PatPat

bestiekayylee

@bestiekayylee

24 Sep, 25

1.3M

2.9k

[...] to worry about this holiday season @PatPat Family Matching #holidaypajamas [...]

PatPat's influencer activity vs. related brands

PatPat shares a family and kids shopping audience with Momcozy and Caden Lane, where parenting creators influence purchases via hauls, matching sets, and practical product reviews.

Total influencer content

Momcozy leads with 22.6k sponsored posts, significantly outpacing PatPat (3.7k posts) and Caden Lane (920 posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs. Momcozy has far more total social posts than PatPat and Caden Lane.

By social platform

Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.6k, PatPat at 3.4k, Caden Lane at 209 posts. PatPat's activity is particularly concentrated on TikTok. On TikTok, Momcozy and PatPat have far more posts than Caden Lane, and Caden Lane has more Instagram posts than PatPat.

By geographical market

Momcozy has the highest estimated sponsored-post volume in United States (11k posts, 48.9%), France (2.4k posts, 10.4%), United Kingdom (1.6k posts, 7.2%), suggesting a Europe focus, while PatPat has the highest estimated sponsored-post volume in Brazil (573 posts, 15.6%), Italy (272 posts, 7.4%), while Caden Lane leads in Canada with 35 posts (3.8%). Looking at United States specifically, the split is Momcozy at 11k posts (48.9%), PatPat at 1.5k posts (40.2%), Caden Lane at 753 posts (81.8%).