We analyzed 3.7k pieces of influencer content sponsored by PatPat over the last 12 months.
This report breaks down where & how PatPat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PatPat, see here: PatPat influencers.
PatPat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
PatPat's sponsored post volume appears to trend upward over the 12-month period, rising from 241 posts in January to 511 in December. The peak month, November, reached 1.1k posts, 252% higher than the monthly average of 308.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PatPat's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PatPat.
Here are 3 examples of PatPat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
✨ Smart Home • FamilyTech 📍 Austin, Texas🇺🇸 Previously: amerika_gunluklerim 🎥 Real-life tech that actually works 📩Partnerships:ayseekiz.izol@gmail.com
Collaboration metrics
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Influencer bio
SAHM | TTS Fashion Finds| Latina 💃🏻✨ NC📍⭐️Creator⭐️ Angelinemmyers1@gmail.com
Collaboration metrics
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Influencer bio
I am a Mennonite mom from Lancaster County, PA and YES-- that's my name! Megan Fox. Click around on my channel and see what I'm all about! I make videos that will hopefully encourage, inspire, and inform you about topics related to life as a mom of littles. Content on my channel includes homemaking, DIY's, cooking, decorating, modest outfit ideas, DITL, travel vlogs, and informative lifestyle videos. I want to spread positivity and productivity on my channel. I love being a mom, and you can too! I hope you enjoy learning more about my life as a Mennonite. Follow me on Instagram @meganfoxunlocked! Or shop my brand at meganfoxunlocked.com So glad to have you here! My PO Box: P.O. BOX 9 Akron, PA 17501 #AvantLink
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers PatPat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 52.8% of partnerships featuring creators averaging <1K views, PatPat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (398.1k avg views/post):
Influencer bio
✨Únete a nuestras aventuras ✨ 💌 lafamiliareale@jakerosenentertainment.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
📍ND | 🩵Boy Mom | TTS Finds 🧡✨ 💌: thatboymom_jordan@yahoo.com MAIN: @Jordan | Boy Mom+Lifestyle 🩵
Collaboration metrics
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Out of 1.9k unique influencers in our dataset, 124 of them (7%) posted content for PatPat in 3 or more separate calendar months. The most consistent partner is @martis.raya, who has collaborated across 8 months with 8 total posts.
Here are 3 examples of PatPat's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where PatPat had the most influencer activity. 41.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of PatPat collaborating with an influencer in United States.
PatPat targets parents shopping for kids and baby products, overlapping strongly with Momcozy and Lovevery in the family and parenting creator ecosystem. While their price points and assortments differ, they compete for the same household decision-makers and social-first discovery.
Total sponsored posts tracked (last 12 months)
Momcozy leads with 23.5k sponsored posts, significantly outpacing PatPat (3.7k posts) and Lovevery (3.5k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than PatPat and Lovevery.
Sponsored posts by platform
Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 18.3k, PatPat at 3.3k, Lovevery at 1.4k posts. PatPat's activity is particularly concentrated on TikTok. On Instagram and TikTok, Momcozy has several times more posts than PatPat and Lovevery.
Estimated sponsored posts in PatPat's top markets
Momcozy has the highest estimated sponsored-post volume in United States (12k posts, 49.5%), France (2.1k posts, 8.8%), United Kingdom (2k posts, 8.4%), suggesting a Europe focus, while PatPat leads in Brazil with 405 posts (10.9%), while Lovevery leads in Australia with 173 posts (5%). Looking at United States specifically, the split is Momcozy at 12k posts (49.5%), Lovevery at 1.6k posts (45.2%), PatPat at 1.5k posts (41.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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