The Frankie Shop Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.0k pieces of influencer content sponsored by The Frankie Shop over the last 12 months.

This report breaks down where & how The Frankie Shop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with The Frankie Shop, see here: The Frankie Shop influencers.

Influencer activity throughout the year

The Frankie Shop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

The Frankie Shop's influencer posting pattern appears irregular, with notable fluctuations month to month. October saw the highest output at 235 posts (46% above the 161 monthly average), while July was the quietest at 74 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Frankie Shop's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (77.5%)
• TikTok: 396 posts (20%)
• YouTube: 49 posts (2.5%)

Instagram influencer marketing is a clear focus for The Frankie Shop.

Here are 3 examples of The Frankie Shop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

vicmontanari x The Frankie Shop

vicmontanari

@vicmontanari

30 Nov, 25

1.9M

33.8K

grinch teddy bear @thefrankieshop ad

Influencer bio

a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com

Collaboration metrics

Post views1.9M

Post EMV $60.4k

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danaebessin29 x The Frankie Shop

danaebessin29

@danaebessin29

06 Nov, 25

171.8K

7.5K

Fall outfit inspiration with @The Frankie Shop @polene_paris @Calzedonia *contient [...]

Influencer bio

Oh hey Contact : danae@gisele-paris.fr

Collaboration metrics

Post views171.8k

Post EMV $3.8k

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KarenBritChick x The Frankie Shop

KarenBritChick

@KarenBritChick

01 May, 26

40.2K

3.3K

Shop my curated Musetopia collection here: Use code KAREN for 20% off everything sitewide! ITEMS MENTIONED Pointy Collar Chic Blouse (Size L): $44 with Code KAREN Belted Wide Leg Pants (Size L): $63 with Code KAREN ***** WHERE ELSE TO FIND ME: INSTAGRAM: TIKTOK: SIGN UP TO MY NEWSLETTERS: MY AMAZON STORE FRONT: ****** WHAT I AM WEARING: Cool Tom Boy Look -- It's ZEBRA Zebra Bottega Clutch: Zebra Khaite Flats: -- Genie Pants Black Pants: -- Lightweight Jackets Mango Linen Jacket: , Similar Window Pane Jacket: Red Ballet Flat: Similar Cow Print Jacket: -- Thrift Store Trick Grey Levi 505 : -- Thong Heel Black Mango : Red Mango: Frankie Shop Trench Coat : -- Yellow for Spring Yellow Balenciaga Bag: Yellow Issey Miyake bag: Kelly Green Hermes 28: Vintage Kelly Green Chanel: -- Sunglasses: Similar Chloe Glasses: Phoebe Philo Glasses: Prada Sunglasses: 12PM Studio Sunglasses: Miu Miu Sunglasses: -- Flowy Long Dresses Ulla Johnson Dress: -- Chapters: 04:27 Lots of White 05:42 It's ZEBRA 07:33 Genie Pants 10:47 Lightweight Jackets 19:20 Thrift Store Trick 20:30 Thong Heel 23:42 Yellow for Spring 27:31 Sunglasses 30:07 Flowy Long Dresses 31:52 It Feels Great

Influencer bio

I'm Karen from Where Did U Get That, also known as Karenbritchick. I am back on YouTube and posting videos every week on high/low fashion, style, shopping and the odd beauty piece, basically what we're all interested in. Instagram: https://www.instagram.com/KARENBRITCHICK/ Twitter: https://twitter.com/KarenBritChick Pinterest: https://www.pinterest.com/karenbritchick/ Blog: http://wheredidugetthat.com

Collaboration metrics

Post views40.2k

Post EMV $1.5k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37.1% of partnerships featuring creators averaging 10K-50K views, The Frankie Shop's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (601.7k avg views/post):

dressingleeloo x The Frankie Shop

dressingleeloo

@dressingleeloo

01 May, 26

83.8K

[...] duo que j’adore avec des ensembles @thefrankieshop ma marque pref depuis des années 🩶 [...]

Influencer bio

Stylist/DA & Parisian Fashion/lifestyle Influencer ❤️ ricoleeloo@gmail.com Co founder @ricoleeloostudio 💥 📸 @romain_guintard

Collaboration metrics

Post views83.8k

Post EMV $2.5k

More influencer data

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And here is another example with a smaller creator on Instagram (8.6k avg views/post):

katiemaxwellstylist x The Frankie Shop

katiemaxwellstylist

@katiemaxwellstylist

18 Sep, 26

16.8K

270

[...] Pumps @tonybianco Trench @thefrankieshop Basket bag @scottsamuel.co.uk *post [...]

Influencer bio

40+Stylist & content creator Daily outfits @shade_station brand ambassador Helping you feel confident in clothes again 🚀 Book styling session below👇🏼

Collaboration metrics

Post views16.8k

Post EMV $530

More influencer data

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The Frankie Shop's repeat partnerships

goodmannersstyle x The Frankie Shop

goodmannersstyle

@goodmannersstyle

03 Feb, 26

96K

1.4K

Same Uniqlo barrel leg trousers x 5 different outfits 🫶🏼 Which is your fave? Uniqlo barrel leg, outfit inspo, casual outfits ad(includes pr/current partners) Same Uniqlo barrel leg trousers x 5 different outfits 🫶🏼 Which is your fave? Uniqlo barrel leg, outfit inspo, casual outfits ad(includes pr/current partners) Comment SHOP below to receive a DM with the link to this post on my LTK ⬇

goodmannersstyle

@goodmannersstyle

30 Mar, 26

83K

780

[...] for spring 🫶🏼 Blazer @thefrankieshop Long sleeve top @skims Tee [...]

goodmannersstyle

@goodmannersstyle

13 Nov, 25

3.3K

Some autumn outfits I love and will be rewearing 🤎🫶🏼 What I love most about autumn is the layers to an outfit even when you wake up and think urgh it’s grey and cold and wet (I live up north!) you can transform the simplest of outfits by adding layers! A neck scarf, some fun jewellery, a cute bag, a hat, a colourful knit! The options are endless! What is your fave winter accessory you can’t live without? Love to know! 🩷🩷 ad(includes previous pr)

bbtlb x The Frankie Shop

bbtlb

@bbtlb

15 Oct, 25

182.5K

[...] spot 💼 Full look from @thefrankieshop 🤍 Wearing the TANSY [...]

bbtlb

@bbtlb

09 Dec, 25

85.8K

[...] #frenchaesthetic #thefrankieshop #boiistudios

bbtlb

@bbtlb

15 Dec, 25

17.7K

[...] details: Kürk / Fur: @thefrankieshop Kazak & Pantolon / Knit & [...]

kanchanalle x The Frankie Shop

kanchanalle

@kanchanalle

15 Dec, 25

896.8K

25.2K

comment “love” to receive the outfits links ⬇ - Everyday outfit inspiration | ootd | aesthetic coffee | cafe mood | fashion influencer | model off duty | casual minimal outfits | chic street style | effortless chic | clean aesthetic | modern cozy looks | Parisian chic | quiet luxury | New Yorker style | NYC street style | American influencer | atlanta influencer | Zara viral leather jacket | YSL-inspired Zara jacket | fall winter outfits | cold weather outfits | Pinterest inspired | coffee shop aesthetic | coffee shop outfits | aesthetic details | cool city girl style | frugal chic | spring outfits | Valentine’s Day

kanchanalle

@kanchanalle

30 Jan, 26

343.9K

13.4K

recent fits…. - Everyday outfit inspiration | ootd | aesthetic coffee | cafe mood | fashion influencer | model off duty | casual minimal outfits | chic street style | effortless chic | clean aesthetic | modern cozy looks | Parisian chic | silent luxury | New Yorker style | NYC street style | American influencer | Zara viral leather jacket| ysl inspired Zara jacket | atlanta influencer | fall winter outfits | winter style | NYFW | PFW | cafe aesthetic | cool city girl style | Pinterest inspired | coffee shop aesthetic | coffee shop outfits | aesthetic details | Valentine’s Day | grunge prep outfit ideas | cold weather outfits | frugal chic

kanchanalle

@kanchanalle

03 Mar, 26

5.1K

Some posts are like good coffee, they take time to brew Comment LOVE below to receive a DM with the link to this post on my LTK ⬇ - Everyday outfit inspiration | ootd | aesthetic coffee | cafe mood | fashion influencer | model off duty | casual minimal outfits | chic street style | effortless chic | clean aesthetic | modern cozy looks | Parisian chic | quiet luxury | New Yorker style | NYC street style | American influencer | atlanta influencer | Zara viral leather jacket | YSL-inspired Zara jacket | fall winter outfits | cold weather outfits | Pinterest inspired | coffee shop aesthetic | coffee shop outfits | aesthetic details | cool city girl style | frugal chic | spring outfits |

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (12.9%)
• United Kingdom (8.8%)
• Italy (7.2%)

Here is another example of The Frankie Shop collaborating with an influencer in United States.

kanchanalle x The Frankie Shop

kanchanalle

@kanchanalle

15 Dec, 25

896.8K

25.2K

comment “love” to receive the outfits links ⬇ - Everyday outfit inspiration | ootd | aesthetic coffee | cafe mood | fashion influencer | model off duty | casual minimal outfits | chic street style | effortless chic | clean aesthetic | modern cozy looks | Parisian chic | quiet luxury | New Yorker style | NYC street style | American influencer | atlanta influencer | Zara viral leather jacket | YSL-inspired Zara jacket | fall winter outfits | cold weather outfits | Pinterest inspired | coffee shop aesthetic | coffee shop outfits | aesthetic details | cool city girl style | frugal chic | spring outfits | Valentine’s Day

The Frankie Shop's influencer activity vs. related brands

The Frankie Shop’s minimalist, elevated staples overlap with Everlane’s modern basics positioning and STAUD’s contemporary fashion audience, making both strong comps for creator styling and outfit-content strategy.

Total influencer content

The Frankie Shop leads with 2K sponsored posts, notably outpacing Everlane (1.6K posts) and STAUD (1.2K posts). Across all three brands, the average volume is 1.6K posts, suggesting established influencer marketing investments.

By social platform

The Frankie Shop leads on Instagram, while Everlane has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with The Frankie Shop at 1.5K, STAUD at 951, Everlane at 931 posts. The Frankie Shop's activity is particularly concentrated on Instagram. On Instagram, The Frankie Shop has notably more posts than Everlane and STAUD.

By geographical market

Everlane has the highest estimated sponsored-post volume in United States (1.1K posts, 67.8%), Canada (80 posts, 5.1%), suggesting a North America focus, while The Frankie Shop has the highest estimated sponsored-post volume in France (255 posts, 12.9%), United Kingdom (174 posts, 8.8%), suggesting a Europe focus, while STAUD leads in Brazil with 54 posts (4.4%). Looking at United States specifically, the split is Everlane at 1.1K posts (67.8%), STAUD at 821 posts (66.5%), The Frankie Shop at 574 posts (29%). The Frankie Shop's strength in France and United Kingdom may indicate a home-market focus, while Everlane shows broader regional investment.