We analyzed 2.2k pieces of influencer content sponsored by The Frankie Shop over the last 12 months.
This report breaks down where & how The Frankie Shop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Frankie Shop, see here: The Frankie Shop influencers.
The Frankie Shop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
The Frankie Shop's influencer posting pattern appears irregular, with notable fluctuations month to month. November saw the highest output at 261 posts (44% above the 181 monthly average), while February was the quietest at 98 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Frankie Shop's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The Frankie Shop.
Here are 3 examples of The Frankie Shop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com
Collaboration metrics
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Influencer bio
not a chef, just hungry ✉️ megoneil@outreachtalentgroup.com
Collaboration metrics
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Influencer bio
Hello les filles 🫶🏻, Je suis Sarra, passionnée de mode, de déco, de sport et d'alimentation saine. Je suis aussi maman d'un grand garçon de 12 ans et épouse du meilleur homme de l'univers 😍! J'ai créée ma chaîne RoseandMusc avec une seule intention: partager! Partager des leçons de vie, des trucs de nanas, des astuces beauté, du makeup, de la mode, du bien manger. Bref, tout ce qui peut nous rendre la vie plus facile et plus belle 😊. Et si vous aussi, vous voulez partager des choses, abonnez-vous et laissez des commentaires 💋. Vous pouvez aussi me retrouver ici: Instagram: RoseandMusc Ma chaine anglaise : https://www.youtube.com/channel/UCn_Wl5znnsGP1s4VL_6HNwQ Business contact : roseandmusc@e-idols.com Je vous embrasse, Sarra
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers The Frankie Shop are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 10K-50K views, The Frankie Shop's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (876.7k avg views/post):
Influencer bio
Stylist/DA & Parisian Fashion/lifestyle Influencer ❤️ leeloo@foll-ow.com Co founder @ricoleeloostudio 💥 📸 @romain_guintard
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.1k avg views/post):
Influencer bio
✨Digital Creator | Model 🎨Designer foulards en soie @silkofsiam 📍Paris
Collaboration metrics
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Out of 1.3k unique influencers in our dataset, 27 of them (2%) posted content for The Frankie Shop in 3 or more separate calendar months. The most consistent partner is @lemonde2siam, who has collaborated across 11 months with 40 total posts.
Here are 3 examples of The Frankie Shop's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where The Frankie Shop had the most influencer activity. 31.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of The Frankie Shop collaborating with an influencer in United States.
The Frankie Shop competes in the modern-minimal, elevated basics lane where Everlane and ZARA are frequent alternatives for similar outfit aesthetics. All three benefit from creator styling content that drives “capsule wardrobe” inspiration and purchase intent.
Total sponsored posts tracked (last 12 months)
ZARA leads with 7.4k sponsored posts, significantly outpacing The Frankie Shop (2.2k posts) and Everlane (559 posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs. ZARA has several times more total posts than The Frankie Shop and Everlane.
Sponsored posts by platform
Among these brands, ZARA leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with ZARA at 6.6k, The Frankie Shop at 1.6k, Everlane at 388 posts. The Frankie Shop's activity is particularly concentrated on Instagram. On Instagram, ZARA has several times more posts than The Frankie Shop and Everlane.
Estimated sponsored posts in The Frankie Shop's top markets
ZARA has the highest estimated sponsored-post volume in United States (1.9k posts, 25.5%), India (786 posts, 10.6%), Japan (511 posts, 6.9%), suggesting a Asia focus, while The Frankie Shop has the highest estimated sponsored-post volume in France (262 posts, 12%), United Kingdom (230 posts, 10.5%), suggesting a Europe focus, while Everlane leads in Canada with 30 posts (5.3%). Looking at United States specifically, the split is ZARA at 1.9k posts (25.5%), The Frankie Shop at 693 posts (31.7%), Everlane at 394 posts (70.4%). The Frankie Shop's strength in France and United Kingdom may indicate a home-market focus, while ZARA shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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