The Frankie Shop Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by The Frankie Shop over the last 12 months.
This report breaks down where & how The Frankie Shop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Frankie Shop, see here: The Frankie Shop influencers.
Influencer activity throughout the year
The Frankie Shop's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The Frankie Shop's influencer activity by month
Number of sponsored posts
The Frankie Shop's influencer posting pattern appears irregular, with notable fluctuations month to month. October saw the highest output at 226 posts (45% above the 156 monthly average), while April was the quietest at 65 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Frankie Shop's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (74.3%)
- TikTok: 468 posts (25%)
- YouTube: 14 posts (0.7%)
The Frankie Shop's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The Frankie Shop.
Here are 3 examples of The Frankie Shop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vicmontanari x The Frankie Shop
Influencer bio
a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com
Collaboration metrics
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meg.ofitness x The Frankie Shop
Influencer bio
not a chef, just hungry ✉️ megoneil@outreachtalentgroup.com
Collaboration metrics
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Kiimandersen x The Frankie Shop
![YouTube post by @Kiimandersen for The Frankie Shop. Caption reads: [...] Velour Garment, Haikure, and The Frankie....](https://images.od.modash.io/07900ffc96f138253bf404375584e74bfdf4bc97)
Influencer bio
Weekly videos about menswear and my life in Copenhagen Kim Andersen Copenhagen, Denmark Contact: Kimxandersen@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59.6%
- Reels: 40.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The Frankie Shop are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Frankie Shop's influencers average views (Instagram)
Based on each influencer's average views per post
With 39.4% of partnerships featuring creators averaging 10K-50K views, The Frankie Shop's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (576.6k avg views/post):
dressingleeloo x The Frankie Shop
![Instagram post by @dressingleeloo for The Frankie Shop. Caption reads: [...] vidéo avec une tenue avec la new co....](https://images.od.modash.io/0fa8a393744d98e26d13498169f7205cf1be1176)
Influencer bio
Stylist/DA & Parisian Fashion/lifestyle Influencer ❤️ leeloo@foll-ow.com Co founder @ricoleeloostudio 💥 📸 @romain_guintard
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.6k avg views/post):
katiemaxwellstylist x The Frankie Shop
![Instagram post by @katiemaxwellstylist for The Frankie Shop. Caption reads: [...] 🍸 Look 1. Skirt @maisxfrida Coat....](https://images.od.modash.io/5da51bf7345d8cc5fa401276606843e5154a984d)
Influencer bio
40+ Stylist & content creator Mum of 3 Chic outfits with a side of comfort Helping you feel confident in clothes again 🚀 Book styling session below👇🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Frankie Shop's repeat partnerships
Out of 1.2k unique influencers in our dataset, 23 of them (2%) posted content for The Frankie Shop in 3 or more separate calendar months. The most consistent partner is @lemonde2siam, who has collaborated across 11 months with 41 total posts.
Here are 3 examples of The Frankie Shop's repeat influencer partnerships, with links to the sponsored content.
fashionstylistmb x The Frankie Shop
bbtlb x The Frankie Shop
![Instagram post by @bbtlb for The Frankie Shop. Caption reads: [...] spot 💼 Full look from @thefrankieshop 🤍....](https://images.od.modash.io/ba39fe0d0af241feaa8e0bd28e330cc184b6b5d8)
![Instagram post by @bbtlb for The Frankie Shop. Caption reads: [...] #frenchaesthetic #thefrankieshop....](https://images.od.modash.io/5007c815accf4c4d3e37d3382d764851ddc84d02)
![Instagram post by @bbtlb for The Frankie Shop. Caption reads: [...] details: Kürk / Fur: @thefrankieshop Kazak &....](https://images.od.modash.io/9981fe7e356b25206071fae544a5ad8e2a483f58)
maroobii_ x The Frankie Shop
![Instagram post by @maroobii_ for The Frankie Shop. Caption reads: [...] of texture and contrast @thefrankieshop look....](https://images.od.modash.io/107f67f49a6a86a25b8e988e3fad7ba30b756a64)
![Instagram post by @maroobii_ for The Frankie Shop. Caption reads: [...] with the hayla jeans @thefrankieshop ♡ •••....](https://images.od.modash.io/8f64f4ef3ce7d36730ad943f6513cfc93e4cf04f)
![Instagram post by @maroobii_ for The Frankie Shop. Caption reads: [...] refined, everyday uniform @thefrankieshop,....](https://images.od.modash.io/acd4fc3d47c3d941d35a3f50f9154556bc53db77)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Frankie Shop had the most influencer activity. 28.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (12.8%)
- United Kingdom (9.6%)
- Brazil (7.5%)
The Frankie Shop's influencer activity by market
Here is another example of The Frankie Shop collaborating with an influencer in United States.
kanchanalle x The Frankie Shop
The Frankie Shop's influencer activity vs. related brands
The Frankie Shop, Everlane, and STAUD sit in a contemporary fashion lane where minimalist styling, elevated basics, and outfit-content creators are key to influencing purchase decisions.
Total influencer content
The Frankie Shop vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
The Frankie Shop leads with 1.9k sponsored posts, notably outpacing Everlane (1.5k posts) and STAUD (959 posts). Across all three brands, the average volume is 1.5k posts, suggesting established influencer marketing investments.
By social platform
The Frankie Shop vs. related brands influencer activity (by social platform)
Sponsored posts by platform
The Frankie Shop leads on Instagram, while Everlane has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with The Frankie Shop at 1.4k, Everlane at 958, STAUD at 679 posts. The Frankie Shop's activity is particularly concentrated on Instagram. YouTube activity differs widely, with Everlane posting far more than The Frankie Shop and STAUD.
By geographical market
The Frankie Shop vs. related brands influencer activity (by country)
Estimated sponsored posts in The Frankie Shop's top markets
Everlane has the highest estimated sponsored-post volume in United States (1.1k posts, 69.2%), Canada (77 posts, 5%), suggesting a North America focus, while The Frankie Shop has the highest estimated sponsored-post volume in France (240 posts, 12.8%), United Kingdom (180 posts, 9.6%), suggesting a Europe focus, while STAUD leads in Brazil with 41 posts (4.3%). Looking at United States specifically, the split is Everlane at 1.1k posts (69.2%), STAUD at 628 posts (65.5%), The Frankie Shop at 540 posts (28.8%). The Frankie Shop's strength in France and United Kingdom may indicate a home-market focus, while Everlane shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Everlane's Influencer Marketing Strategy
- STAUD's Influencer Marketing Strategy
- Saltair's Influencer Marketing Strategy
- Chillab's Influencer Marketing Strategy
- Taste Salud's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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