The Frankie Shop Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 272 pieces of influencer content sponsored by The Frankie Shop over the last 12 months.
This report breaks down where & how The Frankie Shop invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The Frankie Shop, see here: The Frankie Shop influencers.
Influencer activity throughout the year
The Frankie Shop's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
The Frankie Shop's influencer activity by month
Number of sponsored posts
The Frankie Shop's sponsored post volume appears to trend upward over the 12-month period, rising from 25 posts in January to 23 in December. The peak month, November, reached 41 posts, 78% higher than the monthly average of 23.
The Frankie Shop's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 3.4M, while August recorded the least at 65.3k. Across all tracked posts in the 12-month window, average views per post were 31k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @vicmontanari, generated 1.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The Frankie Shop's sponsored influencer collaborations break down by social platform:
- Instagram: 244 posts (89.7%)
- TikTok: 24 posts (8.8%)
- YouTube: 4 posts (1.5%)
The Frankie Shop's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The Frankie Shop.
Here are 3 examples of The Frankie Shop's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
vicmontanari x The Frankie Shop
Influencer bio
a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com
Collaboration metrics
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meg.ofitness x The Frankie Shop
Influencer bio
not a chef, just hungry ✉️ megoneil@outreachtalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sheerluxe x The Frankie Shop
![YouTube post by @sheerluxe for The Frankie Shop. Caption reads: [...]
Frankie Shop Jumpsuit |....](https://images.od.modash.io/5291918e17604c7b34a6e783aaaf81baa8ec1595)
Influencer bio
Over half a million readers rely on SheerLuxe to stay informed about everything relevant to the modern woman – from the latest fashion and interiors trends to the coolest new restaurant openings. Your guide to a more stylish life. https://sheerluxe.com/ https://www.instagram.com/sheerluxe/ https://www.tiktok.com/@sheerluxe?lang=en
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 75.4%
- Reels: 24.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The Frankie Shop are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The Frankie Shop's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.5% of partnerships featuring creators averaging 10K-50K views, The Frankie Shop's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (748.4k avg views/post):
dressingleeloo x The Frankie Shop
![Instagram post by @dressingleeloo for The Frankie Shop. Caption reads: [...] et un perfecto de foliiiiie @thefrankieshop....](https://images.od.modash.io/1a700528b801b7f45663d2754f00285a44df1314)
Influencer bio
Stylist/DA & Parisian Fashion/lifestyle Influencer ❤️ leeloo@foll-ow.com Co founder @ricoleeloostudio 💥 📸 @romain_guintard
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.5k avg views/post):
katiemaxwellstylist x The Frankie Shop
![Instagram post by @katiemaxwellstylist for The Frankie Shop. Caption reads: [...] 🍸
Look 1. Skirt @maisxfrida
Coat....](https://images.od.modash.io/5da51bf7345d8cc5fa401276606843e5154a984d)
Influencer bio
Feel good fashion 🚀 Find confidence in your clothes Follow for everyday outfit inspiration info@katiemaxwellstylist.com @londoncollegeofstyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The Frankie Shop's repeat partnerships
Out of 155 unique influencers in our dataset, 19 of them (12%) posted content for The Frankie Shop in 3 or more separate calendar months. The most consistent partner is @fashionstylistmb, who has collaborated across 9 months with 15 total posts. @fashionstylistmb alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of The Frankie Shop's repeat influencer partnerships, with links to the sponsored content.
fashionstylistmb x The Frankie Shop
makaas x The Frankie Shop
dizeudaniele x The Frankie Shop
![Instagram post by @dizeudaniele for The Frankie Shop. Caption reads: [...] morning … Love my dress @thefrankieshop.](https://images.od.modash.io/4d832518b769aaa21da40fd8da212ffdecc55149)
![Instagram post by @dizeudaniele for The Frankie Shop. Caption reads: [...] in its timelessness @thefrankieshop.](https://images.od.modash.io/e0f286cd048d9ef6c3a64699043ebb423958f9b8)
![Instagram post by @dizeudaniele for The Frankie Shop. Caption reads: [...] never go wrong with it. @thefrankieshop.](https://images.od.modash.io/e270ad955e0cb6a582b1afeb7d0960d4fc4ce5a4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The Frankie Shop had the most influencer activity. 31.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (10.5%)
- United Kingdom (9.8%)
- Italy (7%)
The Frankie Shop's influencer activity by market
Here is another example of The Frankie Shop collaborating with an influencer in United States.
khiiarii x The Frankie Shop
![TikTok post by @khiiarii for The Frankie Shop. Caption reads: [...] sorrysorrysorrysorry Hoodie: @The Frankie....](https://images.od.modash.io/b4a23c2981640e690e24a8ac42842bfb35a44993)
The Frankie Shop's influencer activity vs. related brands
The Frankie Shop competes in modern minimalist fashion staples popular with style influencers and capsule-wardrobe content. Everlane is a close peer in elevated basics, while STAUD overlaps on contemporary, fashion-forward dressing.
Total influencer content
The Frankie Shop vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Everlane leads with 559 sponsored posts, significantly outpacing The Frankie Shop (272 posts) and STAUD (76 posts). Across all three brands, the average volume is 302 posts, indicating limited or experimental influencer activity. Everlane has about twice as many total posts as The Frankie Shop, while STAUD has far fewer.
By social platform
The Frankie Shop vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Everlane leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Everlane at 388, The Frankie Shop at 244, STAUD at 58 posts. The Frankie Shop's activity is particularly concentrated on Instagram. On TikTok, Everlane has many more posts than The Frankie Shop and STAUD.
By geographical market
The Frankie Shop vs. related brands influencer activity (by country)
Estimated sponsored posts in The Frankie Shop's top markets
Everlane has the highest estimated sponsored-post volume in United States (394 posts, 70.4%), United Kingdom (42 posts, 7.6%), Canada (30 posts, 5.3%), suggesting a North America focus, while The Frankie Shop leads in France with 29 posts (10.5%), while STAUD leads in Brazil with 3 posts (4.1%). Looking at United States specifically, the split is Everlane at 394 posts (70.4%), The Frankie Shop at 86 posts (31.8%), STAUD at 50 posts (65.3%). The Frankie Shop's strength in France may indicate a home-market focus, while Everlane shows broader regional investment.
Read more influencer strategy breakdowns
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