We analyzed 4.8k pieces of influencer content sponsored by Dae Hair over the last 12 months.
This report breaks down where & how Dae Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dae Hair, see here: Dae Hair influencers.
Dae Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Dae Hair's influencer output appears relatively consistent throughout the year, averaging about 394 sponsored posts per month. July recorded the highest volume at 583 posts (48% above average), while February was the quietest at 295 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dae Hair's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dae Hair.
Here are 3 examples of Dae Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Hi I’m Jolien 💫 💌 management@yujolie.de
Collaboration metrics
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Influencer bio
Licensed Cosmetologist & Professional Makeup Artist with Alopecia🫶🏻💄 📍LA
Collaboration metrics
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Influencer bio
obsessed with making health and fitness fun 🌷🧘🏼♀️💫🍵🎧🍓 25 // salt lake city 🏔️ certified personal trainer 👟 here to help you become your best self... whether you like it or not 😌 business inquiries: cadencestringerinquiries@gmail.com 💌
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Dae Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging 1K-5K views, Dae Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (566.5k avg views/post):
Influencer bio
Hi🫶I'm Syd! UT Yes, my hair color is natural. 💌teamsyd@modernmediaservices.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.5k avg views/post):
Influencer bio
my life as a mom 🩷💫👼 💌 lainey.baldwin@grail-talent.com
Collaboration metrics
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Out of 2.5k unique influencers in our dataset, 64 of them (3%) posted content for Dae Hair in 3 or more separate calendar months. The most consistent partner is @jennaevelynnn, who has collaborated across 12 months with 54 total posts.
Here are 3 examples of Dae Hair's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Dae Hair had the most influencer activity. 70.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Dae Hair collaborating with an influencer in United States.
Dae Hair sits in prestige, influencer-led haircare, making OUAI and BondiBoost natural benchmarks for similar audiences and routines-based content. All three compete for shoppers seeking aesthetic branding, sensorial products, and visible hair results.
Total sponsored posts tracked (last 12 months)
BondiBoost leads with 8.3k sponsored posts, significantly outpacing OUAI (5.9k posts) and Dae Hair (4.8k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. BondiBoost has notably more total posts than Dae Hair and OUAI.
Sponsored posts by platform
Among these brands, OUAI leads on Instagram and YouTube and BondiBoost leads on TikTok. The gap is most notable on TikTok, with BondiBoost at 7.5k, OUAI at 4k, Dae Hair at 3.5k posts. Dae Hair's activity is particularly concentrated on TikTok. BondiBoost has notably more TikTok posts than Dae Hair and OUAI.
Estimated sponsored posts in Dae Hair's top markets
BondiBoost has the highest estimated sponsored-post volume in United States (5.1k posts, 61.4%), Australia (1k posts, 12.4%), United Kingdom (868 posts, 10.5%), while Dae Hair leads in Canada with 333 posts (7%), while OUAI leads in India with 290 posts (4.9%). Looking at United States specifically, the split is BondiBoost at 5.1k posts (61.4%), Dae Hair at 3.4k posts (70.9%), OUAI at 3.2k posts (54.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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