Dae Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.0k pieces of influencer content sponsored by Dae Hair over the last 12 months.
This report breaks down where & how Dae Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dae Hair, see here: Dae Hair influencers.
Influencer activity throughout the year
Dae Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Dae Hair's influencer activity by month
Number of sponsored posts
Dae Hair's influencer output appears relatively consistent throughout the year, averaging about 410 sponsored posts per month. May recorded the highest volume at 614 posts (50% above average), while December was the quietest at 249 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dae Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 3.9k posts (78.6%)
- Instagram: 1.0k posts (20.7%)
- YouTube: 34 posts (0.7%)
Dae Hair's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Dae Hair.
Here are 3 examples of Dae Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kayleemalcolm x Dae Hair
Influencer bio
curls, college, + life | pgh,pa kaylee.malcolm@sixteenth.com
Collaboration metrics
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emiliekiser x Dae Hair
Influencer bio
27š§š¼āāļøšš©°āØ JUST SHARING MY LIFE! Mom to Trigg & Teddy š teamemilie@smithsaint.com ON IG & YTš«¶š»
Collaboration metrics
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allyput x Dae Hair
![YouTube post by @allyput for Dae Hair. Caption reads: [...] what she didnāt knowā¤ļøāš©¹ if only I had Dae....](https://images.od.modash.io/9da26e9207eaea09c54456a2ae2bbeafc720c6e1)
Influencer bio
26 | tn Curly mom cosplay š teamally@linkcreatormgmt.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
š” Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dae Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dae Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 1K-5K views, Dae Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 28.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
beccers_gordonn x Dae Hair
![TikTok post by @beccers_gordonn for Dae Hair. Caption reads: [...] before schoolā if it wasnāt for the @Dae....](https://images.od.modash.io/b054648908b51566033a7ccf20cb9404e93f4e67)
Influencer bio
Utah š 4th grade teacher, skincare, makeup šteamrebecca@linkcreatormgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.5k avg views/post):
noellepell x Dae Hair
![TikTok post by @noellepell for Dae Hair. Caption reads: [...] todayās outfit is @Princess Polly @Dae Hair....](https://images.od.modash.io/3bef205debd5d98cffc3acf302c85d09483fd96f)
Influencer bio
šDFW | IG: noelleaporter Girly lifestyle, beauty, & vlogs! š noellepcollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dae Hair's repeat partnerships
Out of 3k unique influencers in our dataset, 102 of them (3%) posted content for Dae Hair in 3 or more separate calendar months. The most consistent partner is @montana.coles, who has collaborated across 12 months with 44 total posts.
Here are 3 examples of Dae Hair's repeat influencer partnerships, with links to the sponsored content.
montana.coles x Dae Hair
![TikTok post by @montana.coles for Dae Hair. Caption reads: [...] cream that does the most!!! @Dae Hair cactus....](https://images.od.modash.io/35915d35d7f913e1dde5dd4b302e9e0c08c5d525)
![TikTok post by @montana.coles for Dae Hair. Caption reads: [...] the biggest fan of the @Dae Hair 3-in-1....](https://images.od.modash.io/8aa10472b4555aa1aa096dbfcede3c2b806001dc)
![TikTok post by @montana.coles for Dae Hair. Caption reads: [...] by Mindy @chanel.beauty @Dae Hair....](https://images.od.modash.io/62718e7d19121b8394030d1a1481535f000fc27f)
emmybucher x Dae Hair
![TikTok post by @emmybucher for Dae Hair. Caption reads: #daehairpartner consider this your sign [...].](https://images.od.modash.io/7c3825e6127fcd7f796bdf42a3592ace92519d29)
![TikTok post by @emmybucher for Dae Hair. Caption reads: @Dae Hair ily with all my heart!! [...].](https://images.od.modash.io/8233e3d10dcb14e75d1d9bbdc63dcaae7183de54)
![TikTok post by @emmybucher for Dae Hair. Caption reads: [...] #haul #beauty @Shark Beauty @Dae Hair....](https://images.od.modash.io/c8858ef5135e3b25119da3b83dc9bf9890b9ea6e)
sydnie_green x Dae Hair
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] š¤š¤©āØ just restocked on my @Dae Hair styling....](https://images.od.modash.io/ebf770ff7f1c6817b16198b27a39df12453c0b7e)
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] on the @sephora app 5.14 !! @Dae Hair....](https://images.od.modash.io/49db66336024e8259b767768a3bfeb0add4aa6ec)
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] now at Sephora!! š¦šāØ #daehair....](https://images.od.modash.io/b5fa6ec95329b86d185fd0201b9326650dbb40b5)
š” Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dae Hair had the most influencer activity. 77.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.3%)
- Canada (3.8%)
- Mexico (3.1%)
Dae Hair's influencer activity by market
Here is another example of Dae Hair collaborating with an influencer in United States.
mackenziedaviz x Dae Hair
![TikTok post by @mackenziedaviz for Dae Hair. Caption reads: [...] to have a bun that survives class š©°āØ....](https://images.od.modash.io/cbe7bf5e0d388a8f832355838f2baad4efdcd24a)
Dae Hair's influencer activity vs. related brands
Dae Hair competes with OUAI and MONDAY Haircare in modern haircare routines that are highly creator-driven. They share audiences looking for aesthetically branded products and visible hair texture/shine improvements.
Total influencer content
Dae Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.8k sponsored posts, notably outpacing Dae Hair (5k posts) and MONDAY Haircare (1.7k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.
By social platform
Dae Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OUAI leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OUAI at 1.5k, Dae Hair at 1k, MONDAY Haircare at 899 posts. Dae Hair's activity is particularly concentrated on TikTok.
By geographical market
Dae Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in Dae Hair's top markets
Dae Hair has the highest estimated sponsored-post volume in United States (3.8k posts, 77.1%), Canada (188 posts, 3.8%), suggesting a North America focus, while OUAI has the highest estimated sponsored-post volume in United Kingdom (542 posts, 9.3%), Indonesia (425 posts, 7.3%). Looking at United States specifically, the split is Dae Hair at 3.8k posts (77.1%), OUAI at 3k posts (51.4%), MONDAY Haircare at 825 posts (47.7%). Dae Hair's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- MONDAY Haircare's Influencer Marketing Strategy
- HEYDUDE's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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