Dae Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 300 pieces of influencer content sponsored by Dae Hair over the last 12 months.
This report breaks down where & how Dae Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dae Hair, see here: Dae Hair influencers.
Influencer activity throughout the year
Dae Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Dae Hair's influencer activity by month
Number of sponsored posts
Dae Hair's sponsored post volume peaks in July with 42 posts, 68% higher than the monthly average of 25. March recorded the lowest activity at 12 posts, 52% below average.
Dae Hair's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 2.9M, while September recorded the least at 102.4k. Across all tracked posts in the 12-month window, average views per post were 40.8k. Interestingly, the highest-view month (January) does not align with peak post volume (July), which could indicate performance differences across months. The top-performing tracked post, by @emiliekiser, generated 2.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dae Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 259 posts (86.3%)
- Instagram: 39 posts (13%)
- YouTube: 2 posts (0.7%)
Dae Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dae Hair.
Here are 3 examples of Dae Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
yujolie x Dae Hair
Influencer bio
It’s YOU-Jolie 💫 but you can call me Jolie 🙂↕️ 💌 management@yujolie.de
Collaboration metrics
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emiliekiser x Dae Hair
Influencer bio
27🧚🏼♀️🍓🩰✨ JUST SHARING MY LIFE! 💌 teamemilie@smithsaint.com ON IG & YT🫶🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
cadencestringer x Dae Hair
![YouTube post by @cadencestringer for Dae Hair. Caption reads: [...] off your first Dae Hair purchase: [...].](https://images.od.modash.io/f4336857a157af5e8bdc595d6a8194a17e2bb271)
Influencer bio
obsessed with making health and fitness fun 🌷🧘🏼♀️💫🍵🎧🍓 25 // salt lake city 🏔️ certified personal trainer 👟 here to help you become your best self... whether you like it or not 😌 business inquiries: cadencestringerinquiries@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dae Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dae Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.8% of partnerships featuring creators averaging <1K views, Dae Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (592.6k avg views/post):
sydnie_green x Dae Hair
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] SEASON HAIR🌸✨🌵🪩 #festivalseason #daehair....](https://images.od.modash.io/8164308e8c425ff6cff73aa05371a7aaff333042)
Influencer bio
Hi🫶I'm Syd! UT Yes, my hair color is natural. 💌teamsyd@modernmediaservices.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.8k avg views/post):
savconsidine x Dae Hair
![TikTok post by @savconsidine for Dae Hair. Caption reads: [...] #youngmom #momsunder30 #CapCut @Dae Hair .](https://images.od.modash.io/c4220d24737ee1c766ea32402bdcb19ce9371f0c)
Influencer bio
Cool, Cozy, & Collected 💌 sav@thebookd.com 🔻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dae Hair's repeat partnerships
Out of 270 unique influencers in our dataset, 3 of them (1%) posted content for Dae Hair in 3 or more separate calendar months. The most consistent partner is @jennaevelynnn, who has collaborated across 3 months with 3 total posts.
Here are 3 examples of Dae Hair's repeat influencer partnerships, with links to the sponsored content.
jennaevelynnn x Dae Hair
![TikTok post by @jennaevelynnn for Dae Hair. Caption reads: [...] the texture and volume with @Dae Hair Fairy....](https://images.od.modash.io/a9538dabde3fb0aa18e69b1b45e00e2c78e0ba6c)
![TikTok post by @jennaevelynnn for Dae Hair. Caption reads: [...] Beaming Body Wash from @Dae Hair 🍊💗🌵 You....](https://images.od.modash.io/6a5c1939d7cb93e4b0bf21cf6578ccfb0c3bcfe5)
maeg_thompson x Dae Hair
![Instagram post by @maeg_thompson for Dae Hair. Caption reads: [...] affiliated with Instagram. @daehair....](https://images.od.modash.io/5f71317502c80ad1524f1aa07100e59cf9f83e24)
![Instagram post by @maeg_thompson for Dae Hair. Caption reads: [...] @shopstaykation @yslbeauty @daehair....](https://images.od.modash.io/8baa54a439b8dd818ff9e9307fabd23ac44629b2)
sydnie_green x Dae Hair
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] peachy & perfect 🍑✨🧚♀️ @Dae Hair....](https://images.od.modash.io/e4d3ad89b69fea3c78be87f221c1fdad67108f9d)
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] giddy over this new @Dae Hair sunsetter....](https://images.od.modash.io/2d035e9f22422da5f258215a70ca17a331cbc594)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dae Hair had the most influencer activity. 74.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.8%)
- United Kingdom (4.4%)
- Brazil (3.1%)
Dae Hair's influencer activity by market
Here is another example of Dae Hair collaborating with an influencer in United States.
peyton.koch x Dae Hair
![TikTok post by @peyton.koch for Dae Hair. Caption reads: [...] @CeraVe @Saie @New Balance @Dae Hair....](https://images.od.modash.io/d02a2cd44edfde9daa2a377d60e7b8dbc8bdf75d)
Dae Hair's influencer activity vs. related brands
Dae competes with OUAI and IGK in premium, aesthetic-driven haircare where creator routines and styling tutorials drive discovery. Their audiences overlap across “effortless hair” positioning and social-first product launches.
Total influencer content
Dae Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
IGK Hair leads with 2.2k sponsored posts, significantly outpacing OUAI (1k posts) and Dae Hair (300 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. IGK Hair has multiple times more total posts than Dae Hair and OUAI.
By social platform
Dae Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OUAI leads on Instagram and YouTube and IGK Hair leads on TikTok. The gap is most notable on TikTok, with IGK Hair at 2.1k, OUAI at 639, Dae Hair at 259 posts. Dae Hair's activity is particularly concentrated on TikTok. On TikTok, IGK Hair has multiple times more posts than Dae Hair and OUAI.
By geographical market
Dae Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in Dae Hair's top markets
IGK Hair has the highest estimated sponsored-post volume in United States (1.7k posts, 74.7%), Brazil (96 posts, 4.3%), while OUAI has the highest estimated sponsored-post volume in United Kingdom (119 posts, 11.5%), Canada (44 posts, 4.2%). Looking at United States specifically, the split is IGK Hair at 1.7k posts (74.7%), OUAI at 558 posts (53.8%), Dae Hair at 224 posts (74.7%).
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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