Dae Hair Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.9k pieces of influencer content sponsored by Dae Hair over the last 12 months.

This report breaks down where & how Dae Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Dae Hair, see here: Dae Hair influencers.

Influencer activity throughout the year

Dae Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Dae Hair's influencer output appears relatively consistent throughout the year, averaging about 406 sponsored posts per month. May recorded the highest volume at 603 posts (49% above average), while August was the quietest at 271 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dae Hair's sponsored influencer collaborations break down by social platform:

• TikTok: 3.7k posts (75.3%)
• Instagram: 1.2k posts (24.2%)
• YouTube: 25 posts (0.5%)

TikTok influencer marketing is a clear focus for Dae Hair.

Here are 3 examples of Dae Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

emmakwillman x Dae Hair

emmakwillman

@emmakwillman

11 Jul, 26

706.9k

14.8k

What better day to have a great hair Dae @daehair @sephora #daepartner

Influencer bio

charleston | @uv8swim | 👩🏼‍🦱 📧emmakwillman@dulcedo.com

Collaboration metrics

Post views706.9k

Post EMV $22.7k

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emiliekiser x Dae Hair

emiliekiser

@emiliekiser

20 Jan, 26

3M

335.9k

The NEW Dae Hair texturizing spray is exactly what the [...]

Influencer bio

27🧚🏼‍♀️🍓🩰✨ JUST SHARING MY LIFE! Mom to Trigg & Teddy 💌 teamemilie@smithsaint.com ON IG & YT🫶🏻

Collaboration metrics

Post views3.0M

Post EMV $76.8k

More influencer data

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cadencestringer x Dae Hair

cadencestringer

@cadencestringer

26 Jun, 26

7.6k

350

[...] Active purchase: 15% off your first Dae Hair purchase:

Influencer bio

american living in sydney, australia 🇦🇺 documenting life abroad, figuring out my 20s, and everything in between: health, fitness, goal-setting, planning (perhaps... over-planning), & learning as I go. new videos every week! 🎥 business inquiries: cadencestringerinquiries@gmail.com 💌

Collaboration metrics

Post views7.6k

Post EMV $264

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 35.9% of partnerships featuring creators averaging 1K-5K views, Dae Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (440.1k avg views/post):

rali_zabeth x Dae Hair

rali_zabeth

@rali_zabeth

15 Aug, 25

873.7k

4.9k

[...] @Not Your Mother's dry shampoo and @Dae Hair sunsetter hair spray #b2swithwavytalk [...]

Influencer bio

short hair + style ✨ thanks for being here 🌬 hello@ohsheslovely.com

Collaboration metrics

Post views873.7k

Post EMV $17.7k

More influencer data

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

glabeautystylist x Dae Hair

glabeautystylist

@glabeautystylist

02 Sep, 25

10k

978

[...] Los coquíes from Puerto Rico @Dae Hair #daehair #daehairproducts #beautytip [...]

Influencer bio

Mamá&hija••Makeup•hair•tips✨Jesús❤️‍🩹 PR🇵🇷 glabeautystylist@gmail.com

Collaboration metrics

Post views10.0k

Post EMV $248

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Dae Hair's repeat partnerships

sydnie_green x Dae Hair

sydnie_green

@sydnie_green

12 Jun, 26

667.7k

2k

[...] 🤭🤩✨ just restocked on my @Dae Hair styling cream from @sephora [...]

sydnie_green

@sydnie_green

11 May, 26

251.1k

805

[...] on the @sephora app 5.14 !! @Dae Hair #daepartner #daehair [...]

sydnie_green

@sydnie_green

23 Mar, 26

167.9k

1.8k

[...] now at Sephora!! 🍦🍋✨ #daehair #daehairparner #slickback [...]

leslieecatherine x Dae Hair

leslieecatherine

@leslieecatherine

09 May, 26

1.7M

37.2k

[...] 5/14 to the @sephora app!!🍦✨@Dae Hair #ad #daehair [...]

leslieecatherine

@leslieecatherine

31 Aug, 25

406.9k

7.8k

[...] limited edition scent!!✨🍑🌵@Dae Hair #daehair #ad [...]

leslieecatherine

@leslieecatherine

21 Jan, 26

192.1k

1.2k

[...] without volume again💓✨🫶🏼 @Dae Hair #ad #powerponytail [...]

a_user765 x Dae Hair

a_user765

@a_user765

05 May, 26

9.9k

343

[...] #whatsinmybag #cutestorage @Dae Hair @Gisou @Summer Fridays @Glow [...]

a_user765

@a_user765

17 Jul, 26

6.9k

71

[...] #girlything #elflipbalm @Dae Hair @eos Products @Gisou @Summer [...]

a_user765

@a_user765

07 Jun, 26

2k

28

[...] @EADEM @Summer Fridays @Dae Hair @rhode skin @Glow Recipe [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.5%)
• Canada (4%)
• Brazil (3.7%)

Here is another example of Dae Hair collaborating with an influencer in United States.

laurenlovelessss x Dae Hair

laurenlovelessss

@laurenlovelessss

09 Jul, 26

2.3M

34.7k

[...] tutorial earlier but now I can because @Dae Hair Dreamriser Volumizing Mousse is coming [...]

Dae Hair's influencer activity vs. related brands

Dae Hair competes with OUAI and Briogeo in prestige haircare that blends aesthetic branding with performance claims. These brands target similar consumers and rely on creator routines, wash-day content, and product layering education.

Total influencer content

OUAI leads with 5.9k sponsored posts, notably outpacing Dae Hair (4.9k posts) and Briogeo (1.9k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, OUAI leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OUAI at 4.4k, Dae Hair at 3.7k, Briogeo at 1.1k posts. Dae Hair's activity is particularly concentrated on TikTok.

By geographical market

Dae Hair leads in United States with 3.7k posts (76.2%), while OUAI has the highest estimated sponsored-post volume in United Kingdom (521 posts, 8.8%), Canada (237 posts, 4%), while Briogeo leads in Brazil with 146 posts (7.9%). Looking at United States specifically, the split is Dae Hair at 3.7k posts (76.2%), OUAI at 3.3k posts (55.8%), Briogeo at 1.2k posts (64.2%). Dae Hair's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.