Dae Hair Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.8k pieces of influencer content sponsored by Dae Hair over the last 12 months.
This report breaks down where & how Dae Hair invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Dae Hair, see here: Dae Hair influencers.
Influencer activity throughout the year
Dae Hair's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Dae Hair's influencer activity by month
Number of sponsored posts
Dae Hair's influencer output appears relatively consistent throughout the year, averaging about 404 sponsored posts per month. July recorded the highest volume at 570 posts (41% above average), while April was the quietest at 195 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Dae Hair's sponsored influencer collaborations break down by social platform:
- TikTok: 3.6k posts (74.7%)
- Instagram: 1.2k posts (25.2%)
- YouTube: 6 posts (0.1%)
Dae Hair's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Dae Hair.
Here are 3 examples of Dae Hair's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
josslynabel x Dae Hair
![Instagram post by @josslynabel for Dae Hair. Caption reads: [...] IS THAT MAD FACE😭😭😂😂 @waterboycan....](https://images.od.modash.io/119a33e2573394b27daa838b0a3242252656263d)
Influencer bio
young mom life + lifestyle ⭐️ tx girly ⭐️ 20 yr old teen mom 💌 : josslyn@linkcreatormgmt.com tiktok + amazon storefront 👇🏼
Collaboration metrics
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emmycombss x Dae Hair
![TikTok post by @emmycombss for Dae Hair. Caption reads: [...] & hold protectant spray is from Dae @Dae....](https://images.od.modash.io/f99833d1f35a8a68fabcd7bfc22b0af1e7ba4bde)
Influencer bio
Licensed Cosmetologist & Pro MUA with Alopecia🫶🏻💄 Founder & CEO @Beauty Beyond Barriers
Collaboration metrics
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Sephora x Dae Hair
Influencer bio
Welcome to the official Sephora YouTube channel. Subscribe for beauty news, inspiration, and makeup tips from our PROs and brands. Browse hundreds of hair and makeup tutorials to learn how to create a range of looks—from everyday and natural to dramatic and smoky. Get the inside scoop on your favorite products and discover the latest innovations in beauty.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Dae Hair are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Dae Hair's influencers average views (TikTok)
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, Dae Hair's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (767.6k avg views/post):
ally.put x Dae Hair
![TikTok post by @ally.put for Dae Hair. Caption reads: [...] #curlyhairstyles #curls #curly @Dae Hair.](https://images.od.modash.io/a22651d9b28fa307ba3a602271d45a70a4aa9dd9)
Influencer bio
Curly Mom cosplay tn 👼🧸🎀🤍✨ 💌 allyputnam@grail-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
blasianliv x Dae Hair
![TikTok post by @blasianliv for Dae Hair. Caption reads: [...] #hairtutorial #summerhair @Dae Hair....](https://images.od.modash.io/e6c1f4c7416de358b3bc41497b700690dd675a90)
Influencer bio
beauty & lifestyle 🌺 Charlotte NC blasianlivbookings@gmail.com Everything 🔗 in LTK⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Dae Hair's repeat partnerships
Out of 2.6k unique influencers in our dataset, 75 of them (3%) posted content for Dae Hair in 3 or more separate calendar months. The most consistent partner is @jennaevelynnn, who has collaborated across 12 months with 55 total posts.
Here are 3 examples of Dae Hair's repeat influencer partnerships, with links to the sponsored content.
jennaevelynnn x Dae Hair
![TikTok post by @jennaevelynnn for Dae Hair. Caption reads: [...] the texture and volume with @Dae Hair Fairy....](https://images.od.modash.io/a9538dabde3fb0aa18e69b1b45e00e2c78e0ba6c)
![TikTok post by @jennaevelynnn for Dae Hair. Caption reads: [...] Beaming Body Wash from @Dae Hair 🍊💗🌵 You....](https://images.od.modash.io/6a5c1939d7cb93e4b0bf21cf6578ccfb0c3bcfe5)
sydnie_green x Dae Hair
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] now at Sephora!! 🍦🍋✨ #daehair....](https://images.od.modash.io/b5fa6ec95329b86d185fd0201b9326650dbb40b5)
![TikTok post by @sydnie_green for Dae Hair. Caption reads: [...] texture spray 🧚♀️💫🦋 @Dae Hair Now....](https://images.od.modash.io/466e709d8e6e3477fe29dfbac6b568d8e7eac839)
leslieecatherine x Dae Hair
![TikTok post by @leslieecatherine for Dae Hair. Caption reads: [...] limited edition scent!!✨🍑🌵@Dae Hair....](https://images.od.modash.io/33222e7cc9852ae33e6dc59059f725f544889ff7)
![TikTok post by @leslieecatherine for Dae Hair. Caption reads: [...] without volume again💓✨🫶🏼 @Dae Hair #ad....](https://images.od.modash.io/78e8c48fcff5539ef71b08887ed9ddd30d8a1ebd)
![TikTok post by @leslieecatherine for Dae Hair. Caption reads: [...] wand is a life saver 🤩💓 @Dae Hair #ad....](https://images.od.modash.io/7399d51c4a9cbeac235ebd8361282210c45da6d4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Dae Hair had the most influencer activity. 73.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.7%)
- Canada (4%)
- India (3.1%)
Dae Hair's influencer activity by market
Here is another example of Dae Hair collaborating with an influencer in United States.
emiliekiser x Dae Hair
Dae Hair's influencer activity vs. related brands
Dae Hair overlaps with OUAI and Briogeo in premium, routine-based haircare, competing for the same audience through wash-day content, scent/texture storytelling, and creator-led regimens.
Total influencer content
Dae Hair vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.7k sponsored posts, notably outpacing Dae Hair (4.8k posts) and Briogeo (2.1k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.
By social platform
Dae Hair vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OUAI leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OUAI at 4.2k, Dae Hair at 3.6k, Briogeo at 1.3k posts. Dae Hair's activity is particularly concentrated on TikTok.
By geographical market
Dae Hair vs. related brands influencer activity (by country)
Estimated sponsored posts in Dae Hair's top markets
Dae Hair has the highest estimated sponsored-post volume in United States (3.6k posts, 73.6%), Canada (194 posts, 4%), suggesting a North America focus, while OUAI has the highest estimated sponsored-post volume in United Kingdom (583 posts, 10.2%), Indonesia (291 posts, 5.1%), while Briogeo leads in Brazil with 152 posts (7.3%). Looking at United States specifically, the split is Dae Hair at 3.6k posts (73.6%), OUAI at 3.3k posts (57.6%), Briogeo at 1.4k posts (64.8%). Dae Hair's strength in United States may indicate a home-market focus, while OUAI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- Briogeo's Influencer Marketing Strategy
- HEYDUDE's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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