ONE SIZE BEAUTY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.9k pieces of influencer content sponsored by ONE SIZE BEAUTY over the last 12 months.
This report breaks down where & how ONE SIZE BEAUTY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ONE SIZE BEAUTY, see here: ONE SIZE BEAUTY influencers.
Influencer activity throughout the year
ONE SIZE BEAUTY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
ONE SIZE BEAUTY's influencer activity by month
Number of sponsored posts
ONE SIZE BEAUTY's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. June recorded the highest volume at 1.6k posts (49% above average), while April was the quietest at 620 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ONE SIZE BEAUTY's sponsored influencer collaborations break down by social platform:
- TikTok: 12.9k posts (100%)
ONE SIZE BEAUTY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ONE SIZE BEAUTY.
Here are 1 examples of ONE SIZE BEAUTY's recent sponsored collaborations (one each for TikTok).
parisberelc x ONE SIZE BEAUTY
![TikTok post by @parisberelc for ONE SIZE BEAUTY. Caption reads: [...] adding to cart 💅🏽 @K18 Hair @ONE SIZE....](https://images.od.modash.io/8e19f27cb23076529c2a7aca9d30e46a1e4ccbbf)
Influencer bio
"HER" music video out now 🥀 @ellise
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.6%
- Carousels: 5.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ONE SIZE BEAUTY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ONE SIZE BEAUTY's influencers average views (TikTok)
Based on each influencer's average views per post
With 36% of partnerships featuring creators averaging <1K views, ONE SIZE BEAUTY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.1M avg views/post):
patricepugh x ONE SIZE BEAUTY
![TikTok post by @patricepugh for ONE SIZE BEAUTY. Caption reads: [...] the link to get yours nowwww 😍✨....](https://images.od.modash.io/61e97f4cb134fa150f994c83680886af96ecf6ff)
Influencer bio
Pro makeup artist, DIY Queen 🎨💄 IG @Pattielepugh PatricePugh.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
funnypenjs x ONE SIZE BEAUTY
![TikTok post by @funnypenjs for ONE SIZE BEAUTY. Caption reads: [...] #erikaavalos @Benefit Cosmetics @ONE SIZE....](https://images.od.modash.io/ecc7fe7f937f7832191ffb6754397c0c076742f3)
Influencer bio
wa 𖠰 ⋆˚࿔ ݁ | @erika 🫦 💌 erikaabusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ONE SIZE BEAUTY's repeat partnerships
Out of 5.5k unique influencers in our dataset, 556 of them (10%) posted content for ONE SIZE BEAUTY in 3 or more separate calendar months. The most consistent partner is @psychictexas, who has collaborated across 12 months with 170 total posts.
Here are 3 examples of ONE SIZE BEAUTY's repeat influencer partnerships, with links to the sponsored content.
psychictexas x ONE SIZE BEAUTY
![TikTok post by @psychictexas for ONE SIZE BEAUTY. Caption reads: [...] these setting sprays from @ONE SIZE BEAUTY....](https://images.od.modash.io/7c1ccd4a18ac7390b23a21f1d9db2a5dfcf540eb)
![TikTok post by @psychictexas for ONE SIZE BEAUTY. Caption reads: [...] airbrushed powder from one size beauty I am....](https://images.od.modash.io/8c7f00df6b729cb4898e30fb5b1e17665d9fb809)
patrickstarrr x ONE SIZE BEAUTY
![TikTok post by @patrickstarrr for ONE SIZE BEAUTY. Caption reads: [...] your makeup 💖💦. Meet @ONE SIZE BEAUTY’s....](https://images.od.modash.io/04ca1b07425a174ed5bd673360e8f1ad6a2bb961)
![TikTok post by @patrickstarrr for ONE SIZE BEAUTY. Caption reads: [...] know the meaning behind @ONE SIZE BEAUTY....](https://images.od.modash.io/5817071a2dc401935808cfda61aeed3e482a408b)
mora_alyss x ONE SIZE BEAUTY
![TikTok post by @mora_alyss for ONE SIZE BEAUTY. Caption reads: [...] sculpted, glowing cheeks @ONE SIZE BEAUTY....](https://images.od.modash.io/df32d7305fd39a50159918142b339699c4d370d9)
![TikTok post by @mora_alyss for ONE SIZE BEAUTY. Caption reads: [...] their best 3D life 🔥 @ONE SIZE BEAUTY....](https://images.od.modash.io/d53b58ab5fb2e7de6fc9b032a7b878d864e9e4fa)
![TikTok post by @mora_alyss for ONE SIZE BEAUTY. Caption reads: [...] main character glow 🌸 @ONE SIZE BEAUTY....](https://images.od.modash.io/90b1b0f2e58a5207dc1dc0c23823c965aa6ac9f4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
ONE SIZE BEAUTY's influencer activity vs. related brands
ONE SIZE BEAUTY competes with MAKEUP BY MARIO and Patrick Ta as pro-artist-founded makeup brands built for high-performance results and social-ready looks. They share a similar influencer ecosystem of tutorials, technique-led education, and product-first artistry content.
Total influencer content
ONE SIZE BEAUTY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 20.9k sponsored posts, significantly outpacing MAKEUP BY MARIO (15.7k posts) and ONE SIZE BEAUTY (12.9k posts). Across all three brands, the average volume is 16.5k posts, indicating mature, scaled influencer programs.
By social platform
ONE SIZE BEAUTY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Patrick Ta leads on Instagram and TikTok and MAKEUP BY MARIO leads on YouTube. The gap is most notable on TikTok, with Patrick Ta at 17.1k, ONE SIZE BEAUTY at 12.9k, MAKEUP BY MARIO at 12.2k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. ONE SIZE BEAUTY activity appears concentrated on TikTok, with no posts shown on Instagram or YouTube while the other brands have posts on those platforms.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Momcozy's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
- Chomps's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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