ONE SIZE BEAUTY Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.1k pieces of influencer content sponsored by ONE SIZE BEAUTY over the last 12 months.

This report breaks down where & how ONE SIZE BEAUTY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with ONE SIZE BEAUTY, see here: ONE SIZE BEAUTY influencers.

Influencer activity throughout the year

ONE SIZE BEAUTY's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

ONE SIZE BEAUTY's influencer activity appears to have tapered over the year, from 661 posts in January down to 487 in December. June was the busiest month at 672 posts, 58% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ONE SIZE BEAUTY's sponsored influencer collaborations break down by social platform:

• TikTok: 5.1k posts (100%)

TikTok influencer marketing is a clear focus for ONE SIZE BEAUTY.

Here are 1 examples of ONE SIZE BEAUTY's recent sponsored collaborations (one each for TikTok).

dianaboscan12_ x ONE SIZE BEAUTY

dianaboscan12_

@dianaboscan12_

04 Mar, 25

6.7M

79.3k

Viral setting spray @ONE SIZE BEAUTY

Influencer bio

Síganme en insta

Collaboration metrics

Post views6.7M

Post EMV $138.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 49.5% of partnerships featuring creators averaging <1K views, ONE SIZE BEAUTY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):

trevorbarrett x ONE SIZE BEAUTY

trevorbarrett

@trevorbarrett

19 Apr, 25

39.5k

1.9k

[...] do you think is underrated??🩵 1. @ONE SIZE BEAUTY Point made Eyeliner Pen - Ultra [...]

Influencer bio

Try a new look!💄Makeup teacher🎨❤️ NYC trevor@thelilacagency.com

Collaboration metrics

Post views39.5k

Post EMV $886

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

amglamm x ONE SIZE BEAUTY

amglamm

@amglamm

20 Mar, 25

13.3k

1.2k

[...] #onesize #glitter #settingspray @ONE SIZE BEAUTY

Influencer bio

🖤21🖤 💄Makeup💄 🥹Ty for your love & support🥹 🖤🐰🖤

Collaboration metrics

Post views13.3k

Post EMV $325

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

ONE SIZE BEAUTY's repeat partnerships

mslanilawal x ONE SIZE BEAUTY

mslanilawal

@mslanilawal

19 Aug, 25

75k

8.5k

[...] seduction highlighter @ONE SIZE BEAUTY powder melt setting spray [...]

mslanilawal

@mslanilawal

20 Jul, 25

37.6k

6.4k

[...] concentré moisturiser @ONE SIZE BEAUTY oil sucker primer [...]

mslanilawal

@mslanilawal

15 Jul, 25

17.4k

2.6k

[...] oncentré moisturiser @ONE SIZE BEAUTY oil sucker primer [...]

daniellamagee x ONE SIZE BEAUTY

daniellamagee

@daniellamagee

04 Mar, 25

159k

2.3k

[...] OMG! SHES HERE✨🧚‍♀️💋 @ONE SIZE BEAUTY #tiktokshopspringglowup [...]

daniellamagee

@daniellamagee

01 Jul, 25

70.8k

141

Thank me later 💅 @ONE SIZE BEAUTY #dealsforyoudays [...]

daniellamagee

@daniellamagee

25 Jan, 26

11.9k

9

[...] ultimate makeup set💋💄👛 @ONE SIZE BEAUTY #onesizebeauty [...]

girlsourage x ONE SIZE BEAUTY

girlsourage

@girlsourage

18 Jul, 25

2.3k

9

[...] on all day, is this @ONE SIZE BEAUTY setting spray. I am never [...]

girlsourage

@girlsourage

25 May, 25

1.7k

15

Ok @ONE SIZE BEAUTY I have big expectations of [...]

girlsourage

@girlsourage

18 Jul, 25

1.5k

15

Obsessed with this @ONE SIZE BEAUTY Setting Spray Sunscreen 😎 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.6%)
• Brazil (3.3%)
• Mexico (3%)

Here is another example of ONE SIZE BEAUTY collaborating with an influencer in United States.

the_pinder_home x ONE SIZE BEAUTY

the_pinder_home

@the_pinder_home

04 Sep, 25

2.9M

30.9k

SHOOK!!!!Perfect for mature skin! #onesizebeauty #onesizebouclepowder #settingpowder [...]

ONE SIZE BEAUTY's influencer activity vs. related brands

ONE/SIZE competes with MAKEUP BY MARIO and Patrick Ta in pro-artist makeup designed for high-performance wear and camera-ready looks. These brands share similar influencer strategies centered on tutorials, transformations, and launch buzz.

Total influencer content

ONE SIZE BEAUTY leads with 5.1k sponsored posts, significantly outpacing Patrick Ta (3.5k posts) and MAKEUP BY MARIO (2k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. ONE SIZE BEAUTY has more than 1,500 additional posts than Patrick Ta and more than double MAKEUP BY MARIO.

By social platform

ONE SIZE BEAUTY leads on TikTok, while MAKEUP BY MARIO has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 5.1k, Patrick Ta at 3.1k, MAKEUP BY MARIO at 1.6k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. On TikTok, ONE SIZE BEAUTY has more than 1,900 additional posts than Patrick Ta and more than triple MAKEUP BY MARIO.

By geographical market

ONE SIZE BEAUTY has the highest estimated sponsored-post volume in United States (4.2k posts, 82.5%), Brazil (168 posts, 3.3%), while Patrick Ta has the highest estimated sponsored-post volume in United Kingdom (254 posts, 7.2%), Mexico (211 posts, 6%), while MAKEUP BY MARIO leads in Australia with 113 posts (5.6%). Looking at United States specifically, the split is ONE SIZE BEAUTY at 4.2k posts (82.5%), Patrick Ta at 1.9k posts (54%), MAKEUP BY MARIO at 957 posts (47.6%). ONE SIZE BEAUTY's strength in United States may indicate a home-market focus, while Patrick Ta shows broader regional investment.