ONE SIZE BEAUTY Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by ONE SIZE BEAUTY over the last 12 months.
This report breaks down where & how ONE SIZE BEAUTY invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with ONE SIZE BEAUTY, see here: ONE SIZE BEAUTY influencers.
Influencer activity throughout the year
ONE SIZE BEAUTY's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
ONE SIZE BEAUTY's influencer activity by month
Number of sponsored posts
ONE SIZE BEAUTY's sponsored post volume appears to trend upward over the 12-month period, rising from 41 posts in January to 34 in December. The peak month, July, reached 873 posts, 506% higher than the monthly average of 144.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of ONE SIZE BEAUTY's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (100%)
ONE SIZE BEAUTY's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for ONE SIZE BEAUTY.
Here are 1 examples of ONE SIZE BEAUTY's recent sponsored collaborations (one each for TikTok).
dorianstacey x ONE SIZE BEAUTY
![TikTok post by @dorianstacey for ONE SIZE BEAUTY. Caption reads: [...] person 🤣🤣 GOLD All 🔗 s in my LTK @ONE....](https://images.od.modash.io/585a335d35b1eb19aabfd044625dca79ca57a391)
Influencer bio
Beauty|Fashion|lifestyle 💌collabs/Lovestaceymakeup@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers ONE SIZE BEAUTY are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
ONE SIZE BEAUTY's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.4% of partnerships featuring creators averaging <1K views, ONE SIZE BEAUTY's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 30.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.1M avg views/post):
patricepugh x ONE SIZE BEAUTY
![TikTok post by @patricepugh for ONE SIZE BEAUTY. Caption reads: [...] the link to get yours nowwww 😍✨....](https://images.od.modash.io/61e97f4cb134fa150f994c83680886af96ecf6ff)
Influencer bio
Pro makeup artist, DIY Queen 🎨💄 IG @Pattielepugh PatricePugh.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.3k avg views/post):
helia.heli x ONE SIZE BEAUTY
![TikTok post by @helia.heli for ONE SIZE BEAUTY. Caption reads: [...] glow @Kylie Cosmetics skin tint @ONE SIZE....](https://images.od.modash.io/7186248bc73f3d4d310799d5ebcae193bedb314f)
Influencer bio
Birmingham📍 Beauty • Fashion • lifestyle helia@eminencemanagement.co.uk
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ONE SIZE BEAUTY's repeat partnerships
Out of 1.4k unique influencers in our dataset, 7 of them (0%) posted content for ONE SIZE BEAUTY in 3 or more separate calendar months. The most consistent partner is @thespencerhedges, who has collaborated across 4 months with 5 total posts.
Here are 3 examples of ONE SIZE BEAUTY's repeat influencer partnerships, with links to the sponsored content.
thespencerhedges x ONE SIZE BEAUTY
![TikTok post by @thespencerhedges for ONE SIZE BEAUTY. Caption reads: [...] building together at @ONE SIZE BEAUTY....](https://images.od.modash.io/345308c03051ba23cb639bbc0b553ee67972a7b9)
kristians_makeup1 x ONE SIZE BEAUTY
![TikTok post by @kristians_makeup1 for ONE SIZE BEAUTY. Caption reads: [...] powder on my T-Shirt🤯 @ONE SIZE BEAUTY VS....](https://images.od.modash.io/71f1a35b85da50e529819f348fd3c6182d488597)
![TikTok post by @kristians_makeup1 for ONE SIZE BEAUTY. Caption reads: @ONE SIZE BEAUTY OIL SUCKER IS BACK JUST IN [...].](https://images.od.modash.io/c84ab8d8ba31cc490e3c388ed346965317c098f4)
![TikTok post by @kristians_makeup1 for ONE SIZE BEAUTY. Caption reads: [...] HAVE IS BACK IN STOCK☀️ @ONE SIZE BEAUTY oil....](https://images.od.modash.io/478b3dac0af422e7c8248569119b67e4a0e08238)
influencedqueens x ONE SIZE BEAUTY
![TikTok post by @influencedqueens for ONE SIZE BEAUTY. Caption reads: [...] up bc you know sometimes @ONE SIZE BEAUTY is....](https://images.od.modash.io/dcd0befc97c1bbd674ccd0f336bb22bb20d7dd45)
![TikTok post by @influencedqueens for ONE SIZE BEAUTY. Caption reads: @ONE SIZE BEAUTY you are doing this [...].](https://images.od.modash.io/8bb140880ce3191831a8a74313913e64fb7dd41d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
ONE SIZE BEAUTY's influencer activity vs. related brands
ONE SIZE BEAUTY competes with MAKEUP BY MARIO and Patrick Ta in pro-artist, performance makeup, where influencer artistry, technique-led demos, and product wear tests are core to differentiation.
Total influencer content
ONE SIZE BEAUTY vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Patrick Ta leads with 21.7k sponsored posts, notably outpacing MAKEUP BY MARIO (17.2k posts) and ONE SIZE BEAUTY (1.8k posts). Across all three brands, the average volume is 13.6k posts, indicating mature, scaled influencer programs. MAKEUP BY MARIO and Patrick Ta have about ten times more total posts than ONE SIZE BEAUTY.
By social platform
ONE SIZE BEAUTY vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, MAKEUP BY MARIO leads on Instagram and YouTube and Patrick Ta leads on TikTok. The gap is most notable on TikTok, with Patrick Ta at 18.3k, MAKEUP BY MARIO at 13.5k, ONE SIZE BEAUTY at 1.8k posts. ONE SIZE BEAUTY's activity is particularly concentrated on TikTok. On TikTok, MAKEUP BY MARIO and Patrick Ta each have many times more posts than ONE SIZE BEAUTY.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Patrick Ta's Influencer Marketing Strategy
- Momcozy's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
- Chomps's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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