Simple Modern Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.6k pieces of influencer content sponsored by Simple Modern over the last 12 months.
This report breaks down where & how Simple Modern invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Simple Modern, see here: Simple Modern influencers.
Influencer activity throughout the year
Simple Modern's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Simple Modern's influencer activity by month
Number of sponsored posts
Simple Modern's sponsored post volume peaks in January with 737 posts, 94% higher than the monthly average of 380. March recorded the lowest activity at 137 posts, 64% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Simple Modern's sponsored influencer collaborations break down by social platform:
- TikTok: 4.0k posts (88.4%)
- Instagram: 515 posts (11.2%)
- YouTube: 14 posts (0.3%)
Simple Modern's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Simple Modern.
Here are 3 examples of Simple Modern's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ashleighbarger_ x Simple Modern
![Instagram post by @ashleighbarger_ for Simple Modern. Caption reads: [...] School season is almost here &....](https://images.od.modash.io/bd5731bf4ca24af5c989f57021ee4ea301b064cf)
Influencer bio
navigating life as a mama of 4 ⋒ ☼ motherhood, travel, interior design Partnerships - ashleighbarger@hotmail.com
Collaboration metrics
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authenticallydeb x Simple Modern
![TikTok post by @authenticallydeb for Simple Modern. Caption reads: [...] #travelingwithkids #mom @Simple Modern.](https://images.od.modash.io/adb29655368a47a45dd3bad233de475a96ea9d01)
Influencer bio
navigating life as a single mama🤍 coparenting | UGC & TTS wins | surrogacy 🍍 💌 Deb.ttmama@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Minainyork x Simple Modern
Influencer bio
nyc vlog & fitness 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.6%
- Carousels: 3.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Simple Modern are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Simple Modern's influencers average views (TikTok)
Based on each influencer's average views per post
With 55.2% of partnerships featuring creators averaging <1K views, Simple Modern's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (558.4k avg views/post):
amarycan_pie x Simple Modern
![TikTok post by @amarycan_pie for Simple Modern. Caption reads: [...] to see them open it!!!!!!!! 🤪🤩🩷 @Simple....](https://images.od.modash.io/2336bd0b4f497957a1960b6282cb8522d99009c6)
Influencer bio
Just a girl with a spicy nervous system trying to live her best life 🫠🥴🤪
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
lifewmalani x Simple Modern
![TikTok post by @lifewmalani for Simple Modern. Caption reads: [...] @Dutch Bros Coffee @BAGSMART @Simple Modern....](https://images.od.modash.io/8701b23d4c6537215b5c82589a5a47bcc5d17df4)
Influencer bio
mama×¹ corporate girly beauty • skincare • lifestyle malaniabilacollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Simple Modern's repeat partnerships
Out of 2k unique influencers in our dataset, 156 of them (8%) posted content for Simple Modern in 3 or more separate calendar months. The most consistent partner is @kellys.corner.99, who has collaborated across 9 months with 11 total posts.
Here are 3 examples of Simple Modern's repeat influencer partnerships, with links to the sponsored content.
kellys.corner.99 x Simple Modern
![TikTok post by @kellys.corner.99 for Simple Modern. Caption reads: [...] #outdoorwaterbottle #simplemodernwaterbottle....](https://images.od.modash.io/85f25424c22ebbedea98107919d49b84b10967a3)
![TikTok post by @kellys.corner.99 for Simple Modern. Caption reads: Simple Modern Voyager Spillproof Mug [...].](https://images.od.modash.io/ad3de7aaf2535dae743901745b497fb2fac53925)
jlynn1421 x Simple Modern
![TikTok post by @jlynn1421 for Simple Modern. Caption reads: [...] procrastinator😅@Simple Modern #backpack....](https://images.od.modash.io/d74241a282cfb0efb854db1bfb86e3b8d29f6f7f)
![TikTok post by @jlynn1421 for Simple Modern. Caption reads: [...] wait-order them NOW🎒🚌 @Simple Modern....](https://images.od.modash.io/44449417457f5b9405a097f014b37d2415cfd34d)
![TikTok post by @jlynn1421 for Simple Modern. Caption reads: [...] their backpacks from @Simple Modern and....](https://images.od.modash.io/559c20fd023d498146324b82b7d473a1d6cbecea)
cookinwithkristin x Simple Modern
![TikTok post by @cookinwithkristin for Simple Modern. Caption reads: #simplemodern #tumbler #tiktokmademebuyit [...].](https://images.od.modash.io/5875dccaddb116a7cace8a38bc11d887ce628919)
![TikTok post by @cookinwithkristin for Simple Modern. Caption reads: #simplemodern #tumbler [...].](https://images.od.modash.io/d69a6dd7085ecbd6f1a868c6eed591c991b3713e)
![TikTok post by @cookinwithkristin for Simple Modern. Caption reads: #simplemodern #tumbler [...].](https://images.od.modash.io/a8e5ed3dfe85cf3fae7c4d21ac338beceb245a5e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Simple Modern had the most influencer activity. 81.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.2%)
- United Kingdom (3.5%)
- Brazil (2.3%)
Simple Modern's influencer activity by market
Here is another example of Simple Modern collaborating with an influencer in United States.
shellyugc x Simple Modern
![TikTok post by @shellyugc for Simple Modern. Caption reads: [...] is all that needs to be said of the @Simple....](https://images.od.modash.io/f6af4c3f687cdde8960f0e8de036406ed066968d)
Simple Modern's influencer activity vs. related brands
Simple Modern competes in insulated drinkware and lifestyle hydration; Stanley 1913 and Owala target the same on-the-go consumer and are frequent competitors in influencer-driven product recommendation cycles.
Total influencer content
Simple Modern vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Owala leads with 6k sponsored posts, significantly outpacing Simple Modern (4.6k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 4.6k posts, indicating mature, scaled influencer programs.
By social platform
Simple Modern vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Stanley 1913 leads on Instagram and YouTube and Owala leads on TikTok. The gap is most notable on TikTok, with Owala at 6k, Simple Modern at 4k, Stanley 1913 at 2.5k posts. Simple Modern's activity is particularly concentrated on TikTok. On TikTok, Owala has more than twice as many posts as Simple Modern and Stanley 1913.
By geographical market
Simple Modern vs. related brands influencer activity (by country)
Estimated sponsored posts in Simple Modern's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (3.7k posts, 81.5%), Canada (238 posts, 5.2%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (473 posts, 14.1%), United Kingdom (319 posts, 9.5%). Looking at United States specifically, the split is Simple Modern at 3.7k posts (81.5%), Stanley 1913 at 1.3k posts (39.7%). Simple Modern's strength in United States may indicate a home-market focus, while Stanley 1913 shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
- Huel's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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