Simple Modern Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by Simple Modern over the last 12 months.
This report breaks down where & how Simple Modern invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Simple Modern, see here: Simple Modern influencers.
Influencer activity throughout the year
Simple Modern's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Simple Modern's influencer activity by month
Number of sponsored posts
Simple Modern's sponsored post volume appears to trend upward over the 12-month period, rising from 730 posts in January to 196 in December. The peak month, July, reached 1.7k posts, 165% higher than the monthly average of 656.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Simple Modern's sponsored influencer collaborations break down by social platform:
- TikTok: 7.4k posts (93.7%)
- Instagram: 489 posts (6.2%)
- YouTube: 7 posts (0.1%)
Simple Modern's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Simple Modern.
Here are 3 examples of Simple Modern's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
brittfusilier x Simple Modern
![Instagram post by @brittfusilier for Simple Modern. Caption reads: [...] of their personalities to the t. Simple....](https://images.od.modash.io/68b0786d319224dcb51074015ec9eadc630c8e7f)
Influencer bio
⚜️Louisiana Family Lifestyle Blog Mom of 4 daughters! Wife|LSU🏐alum| Pharmacist Collabs: Everythingfusilier@gmail.com #FamilyLifestyle #Influencer
Collaboration metrics
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kellysjb x Simple Modern
![TikTok post by @kellysjb for Simple Modern. Caption reads: [...] #footballseason #footballsunday @Simple....](https://images.od.modash.io/7e9779e838dbb5893486016914e35d5ca0e9c52d)
Influencer bio
Home Finds | Plus Size Fashion 🇭🇹 | DMV📍 workwithkellyjb@gmail.com
Collaboration metrics
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OK_Breakdown x Simple Modern
![YouTube post by @OK_Breakdown for Simple Modern. Caption reads: [...] ○Use promo code OB35 for 35% off Simple....](https://images.od.modash.io/c6783735ad6cc69965f437017f62720778d2f3b8)
Influencer bio
Gabe Ikard and Teddy Lehman break down the biggest topics in college football, the NFL, the NBA and much more while focusing on what Oklahoma loves: OU Football and the OKC Thunder. Thank you so much for watching!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.3%
- Carousels: 8.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Simple Modern are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Simple Modern's influencers average views (TikTok)
Based on each influencer's average views per post
With 43% of partnerships featuring creators averaging <1K views, Simple Modern's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 41%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (814.5k avg views/post):
chiknnuggiesinmytummy x Simple Modern
![TikTok post by @chiknnuggiesinmytummy for Simple Modern. Caption reads: Okay @Simple Modern I see we came to play [...].](https://images.od.modash.io/bdee2a79a3da9c303866c07c9908b741abda03bd)
Influencer bio
🤠every thought in my brain on video 🌀the wather bothle girl ❤️🔥lots of SJM 💫newly obsessed with Star Wars
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
lvsocia x Simple Modern
![TikTok post by @lvsocia for Simple Modern. Caption reads: [...] doesn’t have to be Back to Basics…....](https://images.od.modash.io/5cd81de15955db651bae31c1de9d175d89c4a165)
Influencer bio
Trying all the new TTShop gadgets and giving you thorough reviews-both good and bad! lvsocia@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Simple Modern's repeat partnerships
Out of 3.2k unique influencers in our dataset, 302 of them (9%) posted content for Simple Modern in 3 or more separate calendar months. The most consistent partner is @bethryan.reed, who has collaborated across 9 months with 19 total posts.
Here are 3 examples of Simple Modern's repeat influencer partnerships, with links to the sponsored content.
bethryan.reed x Simple Modern
![TikTok post by @bethryan.reed for Simple Modern. Caption reads: [...] tiktok shop #tiktokshop #simplemodern....](https://images.od.modash.io/95853d135d3de7ad2f7b58ab5e6f3a2ccee02a30)
jaydee.lauren x Simple Modern
![TikTok post by @jaydee.lauren for Simple Modern. Caption reads: @Simple Modern kids backpacks 🦋 design on [...].](https://images.od.modash.io/cfe518250b249696334acbf33f3612cf5b8d97d6)
![TikTok post by @jaydee.lauren for Simple Modern. Caption reads: [...] or 🕷️ they have it all. @Simple Modern....](https://images.od.modash.io/6bacb4989bfaf2ec487f88adac74e9b7afb8938f)
![TikTok post by @jaydee.lauren for Simple Modern. Caption reads: @Simple Modern cutest kids backpacks for [...].](https://images.od.modash.io/629322e7c0f2a00e6995d5ac78901cc49f8f0df7)
chantlycaree x Simple Modern
![TikTok post by @chantlycaree for Simple Modern. Caption reads: @Simple Modern backpack >>> [...].](https://images.od.modash.io/d499749e58deacd573cf40aa4bee9275f426b003)
![TikTok post by @chantlycaree for Simple Modern. Caption reads: @Simple Modern lunchbox for the win! [...].](https://images.od.modash.io/f850ee223da2376c57f674f52af5a31c0e7fdaca)
![TikTok post by @chantlycaree for Simple Modern. Caption reads: [...] of every new drop, right?! @Simple Modern....](https://images.od.modash.io/7bf26942820ff24c011ff7ffd12918b4dab34901)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Simple Modern had the most influencer activity. 78.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (8%)
- United Kingdom (4%)
- Brazil (2.1%)
Simple Modern's influencer activity by market
Here is another example of Simple Modern collaborating with an influencer in United States.
authenticallydeb x Simple Modern
![TikTok post by @authenticallydeb for Simple Modern. Caption reads: [...] #travelingwithkids #mom @Simple Modern.](https://images.od.modash.io/adb29655368a47a45dd3bad233de475a96ea9d01)
Simple Modern's influencer activity vs. related brands
Simple Modern competes with Stanley 1913 and Owala in insulated bottles and tumblers positioned for everyday lifestyle and colorway-driven purchasing. Their influencer strategies often center on daily carry, hydration habits, and trend-led launches.
Total influencer content
Simple Modern vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 7.9k sponsored posts, marginally ahead of Owala (7k posts) and Stanley 1913 (3.4k posts). Across all three brands, the average volume is 6.1k posts, indicating mature, scaled influencer programs. Simple Modern and Owala have each published more than twice as many posts as Stanley 1913 overall.
By social platform
Simple Modern vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Simple Modern leads on TikTok, while Stanley 1913 has the most activity on Instagram and Owala has the most activity on YouTube. The gap is most notable on Instagram, with Stanley 1913 at 1.8k, Simple Modern at 489, Owala at 0 posts. Simple Modern's activity is particularly concentrated on TikTok. On Instagram, Stanley 1913 has posted several times more than Simple Modern, while Owala has no posts shown.
By geographical market
Simple Modern vs. related brands influencer activity (by country)
Estimated sponsored posts in Simple Modern's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (6.2k posts, 78.9%), Canada (630 posts, 8%), suggesting a North America focus, while Owala has the highest estimated sponsored-post volume in Malaysia (1.3k posts, 18.6%), United Kingdom (669 posts, 9.5%), while Stanley 1913 has the highest estimated sponsored-post volume in Brazil (1.3k posts, 38.9%), Thailand (215 posts, 6.4%). Looking at United States specifically, the split is Simple Modern at 6.2k posts (78.9%), Owala at 3.4k posts (47.8%), Stanley 1913 at 656 posts (19.5%). Simple Modern's strength in United States may indicate a home-market focus, while Owala shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Stanley 1913's Influencer Marketing Strategy
- Owala's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- ROXY's Influencer Marketing Strategy
- Alani Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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