Simple Modern Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 8.3k pieces of influencer content sponsored by Simple Modern over the last 12 months.

This report breaks down where & how Simple Modern invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Simple Modern, see here: Simple Modern influencers.

Influencer activity throughout the year

Simple Modern's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

Simple Modern's sponsored post volume appears to trend upward over the 12-month period, rising from 720 posts in January to 197 in December. The peak month, July, reached 1.7k posts, 152% higher than the monthly average of 691.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Simple Modern's sponsored influencer collaborations break down by social platform:

• TikTok: 7.7k posts (92.3%)
• Instagram: 626 posts (7.5%)
• YouTube: 16 posts (0.2%)

TikTok influencer marketing is a clear focus for Simple Modern.

Here are 3 examples of Simple Modern's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 44.2% of partnerships featuring creators averaging <1K views, Simple Modern's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 39.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (814.5k avg views/post):

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

Simple Modern's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.6%)
• United Kingdom (3.5%)
• India (1.6%)

Here is another example of Simple Modern collaborating with an influencer in United States.

Simple Modern's influencer activity vs. related brands

Simple Modern competes in reusable bottles and tumblers with Stanley 1913 and Owala, brands that target the same hydration-focused lifestyle audience and viral social shopping behavior.

Total influencer content

Simple Modern leads with 8.3k sponsored posts, notably outpacing Owala (7k posts) and Stanley 1913 (4.6k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. Simple Modern has more total posts than Stanley 1913.

By social platform

Simple Modern leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on Instagram, with Stanley 1913 at 3.4k, Simple Modern at 626, Owala at 0 posts. Simple Modern's activity is particularly concentrated on TikTok. Stanley 1913 has several times more Instagram posts than Simple Modern, and only Simple Modern and Stanley 1913 have YouTube posts.

By geographical market

Simple Modern has the highest estimated sponsored-post volume in United States (6.9k posts, 82.5%), Canada (466 posts, 5.6%), suggesting a North America focus, while Stanley 1913 has the highest estimated sponsored-post volume in United Kingdom (377 posts, 8.2%), Brazil (225 posts, 4.9%). Looking at United States specifically, the split is Simple Modern at 6.9k posts (82.5%), Stanley 1913 at 2.7k posts (59.4%). Simple Modern's strength in United States may indicate a home-market focus, while Stanley 1913 shows broader regional investment.