Simple Modern Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.1k pieces of influencer content sponsored by Simple Modern over the last 12 months.
This report breaks down where & how Simple Modern invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Simple Modern, see here: Simple Modern influencers.
Influencer activity throughout the year
Simple Modern's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Simple Modern's influencer activity by month
Number of sponsored posts
Simple Modern's sponsored post volume appears to trend upward over the 12-month period, rising from 314 posts in January to 65 in December. The peak month, July, reached 751 posts, 192% higher than the monthly average of 257.
Simple Modern's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 14.8M, while December recorded the least at 266.2k. Across all tracked posts in the 12-month window, average views per post were 13.4k. Views appear to be largely volume-driven, tracking closely with post output across the year. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @kellysjb, generated 5.3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Simple Modern's sponsored influencer collaborations break down by social platform:
- TikTok: 2.8k posts (92.3%)
- Instagram: 224 posts (7.3%)
- YouTube: 14 posts (0.5%)
Simple Modern's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Simple Modern.
Here are 3 examples of Simple Modern's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
hannahwiththelipstick x Simple Modern
![Instagram post by @hannahwiththelipstick for Simple Modern. Caption reads: [...] and it’s my favorite. 🫶🏻 @shopsimplemodern....](https://images.od.modash.io/f76f97cf9c7a3ab43165b4f5e50607cd8372be57)
Influencer bio
Marriage • Motherhood • Faith Sharing real life + connection in marriage hannahcases@neonroseagency.com 🎁 Free weekly check-in tool for couples 👇
Collaboration metrics
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kellysjb x Simple Modern
![TikTok post by @kellysjb for Simple Modern. Caption reads: [...] #footballseason #footballsunday @Simple....](https://images.od.modash.io/7e9779e838dbb5893486016914e35d5ca0e9c52d)
Influencer bio
Home Finds | Plus Size Fashion | Beauty 🇭🇹 workwithkellyjb@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Minainyork x Simple Modern
![YouTube post by @Minainyork for Simple Modern. Caption reads: [...] (같은제품은 단종인가봐요 흑흑)....](https://images.od.modash.io/91ee12d2f76702d5b31d17049eb6033b572d62f1)
Influencer bio
nyc vlog & fitness 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Simple Modern are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Simple Modern's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.2% of partnerships featuring creators averaging <1K views, Simple Modern's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (122.8k avg views/post):
kelsiecloak x Simple Modern
![TikTok post by @kelsiecloak for Simple Modern. Caption reads: [...] broken, it’s the best one.😂👏🏼 @Simple....](https://images.od.modash.io/3bf4c8ee147a1007f2b26f4fff46d4d5bf20ffdf)
Influencer bio
pov: sharing everything i love 🫶🏻 💌kelsiecollab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
thethriftwitch x Simple Modern
Influencer bio
✨Cozy🧸Vlogs🧺Recipes☕️Thrifting🕵🏻♀️Outfits👗 📧: thethriftwitchofficial@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Simple Modern's repeat partnerships
Out of 1.7k unique influencers in our dataset, 87 of them (5%) posted content for Simple Modern in 3 or more separate calendar months. The most consistent partner is @countingthecoynes, who has collaborated across 7 months with 25 total posts.
Here are 3 examples of Simple Modern's repeat influencer partnerships, with links to the sponsored content.
countingthecoynes x Simple Modern
![TikTok post by @countingthecoynes for Simple Modern. Caption reads: [...] “I don’t need another cup” Simple Modern....](https://images.od.modash.io/45f9b575975288c4ee4e1d4198a0b12b376e58fe)
![TikTok post by @countingthecoynes for Simple Modern. Caption reads: [...] My new everyday go-to 🧊🤎 @Simple Modern ....](https://images.od.modash.io/9d66b3d324757d9d0d3c033924fc3938d3042461)
![TikTok post by @countingthecoynes for Simple Modern. Caption reads: [...] totally adult-approved! 💧 @Simple Modern ....](https://images.od.modash.io/3d5c86b3b8afb9b457a4aed503579c1c75768e48)
realmombestie x Simple Modern
![TikTok post by @realmombestie for Simple Modern. Caption reads: @Simple Modern #retrocheckered [...].](https://images.od.modash.io/6cb2664dd045e4dbe4429b62853d1eeb13818006)
![TikTok post by @realmombestie for Simple Modern. Caption reads: Ok @Simple Modern you got me 😩😍 This [...].](https://images.od.modash.io/03a7f2cf2f4c538984919017e6c14b15b3f319e3)
![TikTok post by @realmombestie for Simple Modern. Caption reads: @Simple Modern #voyagercup [...].](https://images.od.modash.io/1446b860af2ee4377b094e72f2701c154965e248)
chantlycaree x Simple Modern
![TikTok post by @chantlycaree for Simple Modern. Caption reads: Get the @Simple Modern rally squeeze! 💕💦 [...].](https://images.od.modash.io/c88c97dc79320915673c346d889921b15ffa0cf4)
![TikTok post by @chantlycaree for Simple Modern. Caption reads: @Simple Modern ceramic coffee tumbler but [...].](https://images.od.modash.io/d1c35848a2d57feb52238c548c942ebcdfdfbbc6)
![TikTok post by @chantlycaree for Simple Modern. Caption reads: @Simple Modern backpack >>> [...].](https://images.od.modash.io/d499749e58deacd573cf40aa4bee9275f426b003)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Simple Modern had the most influencer activity. 80.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.8%)
- United Kingdom (4.2%)
- Brazil (2.4%)
Simple Modern's influencer activity by market
Here is another example of Simple Modern collaborating with an influencer in United States.
rossflst x Simple Modern
![TikTok post by @rossflst for Simple Modern. Caption reads: [...] the car mommas⚡️🚘 🏁 #waterbottle....](https://images.od.modash.io/5a527a60d7d7002dc240b8444b09ea09d79f8521)
Simple Modern's influencer activity vs. related brands
Simple Modern competes in insulated drinkware with strong personalization and everyday utility. Owala and Stanley 1913 target the same hydration and lifestyle audience and are common comparison points in creator reviews and “what bottle should I buy?” content.
Total influencer content
Simple Modern vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Simple Modern leads with 3.1k sponsored posts, significantly outpacing Owala (1.7k posts) and Stanley 1913 (917 posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. Simple Modern has nearly twice as many total posts as Owala and more than three times as many as Stanley 1913.
By social platform
Simple Modern vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Simple Modern leads on TikTok and YouTube, while Stanley 1913 leads on Instagram. The gap is most notable on TikTok, with Simple Modern at 2.8k, Owala at 1.6k, Stanley 1913 at 197 posts. Simple Modern's activity is particularly concentrated on TikTok. On Instagram and TikTok, Simple Modern leads Owala by a wide margin, while Stanley 1913 has far more posts than both on Instagram.
By geographical market
Simple Modern vs. related brands influencer activity (by country)
Estimated sponsored posts in Simple Modern's top markets
Simple Modern has the highest estimated sponsored-post volume in United States (2.5k posts, 80.1%), Canada (179 posts, 5.8%), United Kingdom (129 posts, 4.2%), suggesting a North America focus, while Stanley 1913 leads in Japan with 40 posts (4.4%). Looking at United States specifically, the split is Simple Modern at 2.5k posts (80.1%), Owala at 1.2k posts (74.3%), Stanley 1913 at 470 posts (51.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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