philosophy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by philosophy over the last 12 months.
This report breaks down where & how philosophy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with philosophy, see here: philosophy influencers.
Influencer activity throughout the year
philosophy's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
philosophy's influencer activity by month
Number of sponsored posts
philosophy's sponsored post volume appears to trend upward over the 12-month period, rising from 120 posts in January to 166 in December. The peak month, November, reached 348 posts, 138% higher than the monthly average of 146.
philosophy's influencer activity by month (views)
Total views on sponsored video posts
August generated the most views at 76.3M, while May recorded the least at 205.9k. Across all tracked posts in the 12-month window, average views per post were 150.4k. Interestingly, the highest-view month (August) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @kaitlynbristowe, generated 29.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of philosophy's sponsored influencer collaborations break down by social platform:
- TikTok: 1.1k posts (59.9%)
- Instagram: 732 posts (39.9%)
- YouTube: 3 posts (0.2%)
philosophy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for philosophy.
Here are 3 examples of philosophy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nickviall x philosophy
![Instagram post by @nickviall for philosophy. Caption reads: [...] of love with Coconut Rush from....](https://images.od.modash.io/843a91a42ae2a3f1c11e960ca90f2f08b9fb7036)
Influencer bio
Husband to @nnataliejjoy Father to River Rose 🎙Host of @viallfiles Buy Book Here! ⬇️
Collaboration metrics
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kaitlynbristowe x philosophy
![TikTok post by @kaitlynbristowe for philosophy. Caption reads: [...] what I’ve been looking for ❤️ With....](https://images.od.modash.io/806844f3f352323245bb3a41dbda8e98ad6c13d0)
Influencer bio
Off the Vine pod host. DWTS 🏆. Founder of Spade&Sparrows.com. Weirdo🤘🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ForeverCryssy x philosophy
Influencer bio
Hi Babes! I'm Crystiana also known as ForeverCryssy. Subscribe to my channel for all things beauty. NEW PLANT CHANNEL: https://www.youtube.com/@UCJJ0iWOahKr4yQLL1f8S3mA For New and Lightly Used Custom Units! Visit: ForeverCryssy.com --------------------------------------------------------- ◦ S O C I A L S ◦ Instagram: @ForeverCryssy https://www.instagram.com/forevercryssy/?hl=en Tiktok: @ForeverCryssy https://www.tiktok.com/@forevercryssy?s_from_webapp=1&sender_device=pc ▬▬▬▬ S H O P M Y S T O R E S ▬▬▬▬ ♥Website: https://www.forevercryssy.com ♥Amazon Store: https://www.amazon.com/shop/forevercryssy ♥MUST HAVES: https://shop.howl.me/ForeverCryssy ▬▬▬▬ F A Q S ▬▬▬▬ Location: Atlanta, Ga Height: 5'2 Main Camera: Canon T7I Vlog Camera: Canon g7x Mark III If you're a company and want to contact me, please email: forevercryssy@davismgtgroup.com ***BUSINESS ONLY***
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.1%
- Carousels: 0.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers philosophy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
philosophy's influencers average views (TikTok)
Based on each influencer's average views per post
With 65.1% of partnerships featuring creators averaging <1K views, philosophy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.0M avg views/post):
not.eg x philosophy
![TikTok post by @not.eg for philosophy. Caption reads: [...] Give the gift of Amazing Grace by....](https://images.od.modash.io/16590c8c52522abd1c2094c0517175cd64d7bd3c)
Influencer bio
EG & MEMAMA💝 follow our insta:@emmagraceandmemama 📧emmagrace@socialcasaco.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.7k avg views/post):
makeupbysharonjoy x philosophy
Influencer bio
AGE 20'S Real Essence Latte Cushion
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
philosophy's repeat partnerships
Out of 1.4k unique influencers in our dataset, 75 of them (6%) posted content for philosophy in 3 or more separate calendar months. The most consistent partner is @thecosmoconnie, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of philosophy's repeat influencer partnerships, with links to the sponsored content.
thecosmoconnie x philosophy
![TikTok post by @thecosmoconnie for philosophy. Caption reads: NEW from @philosophy 💚✨ #lovephilosophy [...].](https://images.od.modash.io/c2e92ff2a4c8784db15136516ef5e25d73273dc9)
![TikTok post by @thecosmoconnie for philosophy. Caption reads: @philosophy amazing grace is my go to [...].](https://images.od.modash.io/0cb10d4784d1509ace2c2e23c0bee365b91f8421)
![TikTok post by @thecosmoconnie for philosophy. Caption reads: [...] that keeps my skin calm! @philosophy....](https://images.od.modash.io/58b724a4a1300c9e5cf8fcdc3a660d68dac20339)
jazzyyxo_ x philosophy
![TikTok post by @jazzyyxo_ for philosophy. Caption reads: 🥥🍊🤍 @philosophy #lovephilosophy #bodymist [...].](https://images.od.modash.io/4cdf73244ef44000cb9816054372e38aa3996dc8)
![TikTok post by @jazzyyxo_ for philosophy. Caption reads: [...] scent you’ll want to try 💗 @philosophy....](https://images.od.modash.io/8e25ec234292ff954408b1b4285a96daf4071cbc)
snugzmeow x philosophy
![TikTok post by @snugzmeow for philosophy. Caption reads: [...] every day from now on 🤭 @philosophy has....](https://images.od.modash.io/22730c9b5f1b3a85029b151a049a7c6761ca663f)
![TikTok post by @snugzmeow for philosophy. Caption reads: [...] gentle Purity Cleanser from @philosophy is....](https://images.od.modash.io/912eff5755672d7e9b20b3ee9f943a7db11a6052)
![TikTok post by @snugzmeow for philosophy. Caption reads: [...] graceful, it’s no wonder @philosophy’s....](https://images.od.modash.io/35353586fa1a88048851e4afd0f7affa7a7513d4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where philosophy had the most influencer activity. 63.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.6%)
- Canada (3.7%)
- Brazil (3.6%)
philosophy's influencer activity by market
Here is another example of philosophy collaborating with an influencer in United States.
lyssamariexo_ x philosophy
![TikTok post by @lyssamariexo_ for philosophy. Caption reads: [...] fragrances in my collection 🌸🍊🫦✨....](https://images.od.modash.io/fd89728f847a25a22acbfc7dd771aee5c45c5754)
philosophy's influencer activity vs. related brands
philosophy competes with skincare staples like First Aid Beauty and OLEHENRIKSEN that are often featured in routine videos and product roundups. All three target a broad skincare audience looking for dependable, results-oriented formulas.
Total influencer content
philosophy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLEHENRIKSEN leads with 4.2k sponsored posts, significantly outpacing philosophy (1.8k posts) and First Aid Beauty (1.2k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has more than double the total posts of philosophy and First Aid Beauty.
By social platform
philosophy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
philosophy leads on Instagram, while OLEHENRIKSEN has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 3.7k, philosophy at 1.1k, First Aid Beauty at 996 posts. First Aid Beauty's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN has more than triple the posts of philosophy and First Aid Beauty.
By geographical market
philosophy vs. related brands influencer activity (by country)
Estimated sponsored posts in philosophy's top markets
OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (2.1k posts, 49.8%), United Kingdom (517 posts, 12.2%), France (246 posts, 5.8%), suggesting a Europe focus, while philosophy leads in Canada with 68 posts (3.7%). Looking at United States specifically, the split is OLEHENRIKSEN at 2.1k posts (49.8%), philosophy at 1.2k posts (63.2%), First Aid Beauty at 648 posts (52.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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