philosophy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by philosophy over the last 12 months.

This report breaks down where & how philosophy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with philosophy, see here: philosophy influencers.

Influencer activity throughout the year

philosophy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

philosophy's sponsored post volume peaks in May with 559 posts, 73% higher than the monthly average of 323. March recorded the lowest activity at 123 posts, 62% below average. This may indicate a spring and summer campaign focus.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of philosophy's sponsored influencer collaborations break down by social platform:

• TikTok: 2.9k posts (74.6%)
• Instagram: 974 posts (25.1%)
• YouTube: 12 posts (0.3%)

TikTok influencer marketing is a clear focus for philosophy.

Here are 3 examples of philosophy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nanuka_gedenidze x philosophy

nanuka_gedenidze

@nanuka_gedenidze

02 Jul, 26

765k

4.6k

[...] refreshed 🤍 I’ve been loving the Philosophy Amazing Grace Shower Gel and Firming [...]

Influencer bio

𝐔𝐆𝐂 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 Lifestyle • Beauty • Skincare • Fashion Authentic content that converts 📩 collabs: 𝐆𝐞𝐝𝐞𝐧𝐢𝐝𝐳𝐞𝐧𝐚𝐧𝐮𝐤𝐚@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦

Collaboration metrics

Post views765.0k

Post EMV $23.4k

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kaitlynbristowe x philosophy

kaitlynbristowe

@kaitlynbristowe

16 Jan, 26

33.8M

56.6k

[...] what I’ve been looking for ❤️ With @philosophy’s Cleansing Balm, everything melts [...]

Influencer bio

Off the Vine pod host. DWTS 🏆. Founder of Spade&Sparrows.com. Weirdo🤘🏼

Collaboration metrics

Post views33.8M

Post EMV $678.8k

More influencer data

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ForeverCryssy x philosophy

ForeverCryssy

@ForeverCryssy

11 Dec, 25

8.9k

409

Some gifts last a lifetime. Thanks ​⁠@philosophy ✨ There’s something about giving back [...]

Influencer bio

Hi Babes! I'm Crystiana also known as ForeverCryssy. Subscribe to my channel for all things beauty. NEW PLANT CHANNEL: https://www.youtube.com/@UCJJ0iWOahKr4yQLL1f8S3mA For New and Lightly Used Custom Units! Visit: ForeverCryssy.com --------------------------------------------------------- ◦ S O C I A L S ◦ Instagram: @ForeverCryssy https://www.instagram.com/forevercryssy/?hl=en Tiktok: @ForeverCryssy https://www.tiktok.com/@forevercryssy?s_from_webapp=1&sender_device=pc ▬▬▬▬ S H O P M Y S T O R E S ▬▬▬▬ ♥Website: https://www.forevercryssy.com ♥Amazon Store: https://www.amazon.com/shop/forevercryssy ♥MUST HAVES: https://shop.howl.me/ForeverCryssy ▬▬▬▬ F A Q S ▬▬▬▬ Location: Atlanta, Ga Height: 5'2 Main Camera: Canon T7I Vlog Camera: Canon g7x Mark III If you're a company and want to contact me, please email: forevercryssy@davismgtgroup.com ***BUSINESS ONLY***

Collaboration metrics

Post views8.9k

Post EMV $307

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 55.9% of partnerships featuring creators averaging <1K views, philosophy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.5M avg views/post):

jennycva x philosophy

jennycva

@jennycva

07 Jan, 26

9.8M

2.6k

@philosophy Purity One-Step Cleansing Balm 🫧 [...]

Influencer bio

beauty | ootd | disney los angeles, ca 💌 jxcuev6@gmail.com

Collaboration metrics

Post views9.8M

Post EMV $196.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (8.8k avg views/post):

ygrullonr x philosophy

ygrullonr

@ygrullonr

07 Apr, 26

17.6k

1.1k

[...] Worker Lift & Firm Face & Neck Serum @philosophy @Ulta Beauty #retinolserum #faceserum [...]

Influencer bio

UGC Creator ✨ Beauty | Skincare | Motherhood | US Latina 🇺🇸🇩🇴 NJ | Brand Collabs • Paid Content • PR | IG ygrullonr 💌 | email YGRULLONR@GMAIL.COM

Collaboration metrics

Post views17.6k

Post EMV $406

More influencer data

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philosophy's repeat partnerships

brittbratstyles x philosophy

brittbratstyles

@brittbratstyles

11 May, 26

3.9k

112

Happy Mother's Day #ootd #feminine #chic #casual #sundress

brittbratstyles

@brittbratstyles

21 Mar, 26

2.9k

38

He sniffing the sheets @Saltxo #bodycareroutine #smellinggood #fragrance #perfumetok #hygiene

brittbratstyles

@brittbratstyles

30 Apr, 26

2.1k

112

casual OOTD #style #chic

autumnkatee x philosophy

autumnkatee

@autumnkatee

09 Nov, 25

3.2k

353

[...] @rhode skin @The Ordinary @philosophy @Phlur Fragrances @Native [...]

autumnkatee

@autumnkatee

06 Oct, 25

2k

178

[...] @Bloom Nutrition @Tree Hut @philosophy @medicube global @Phlur [...]

autumnkatee

@autumnkatee

27 Aug, 25

1.1k

25

[...] #fyp @wavytalkofficial @philosophy @REJURAN US @anua_global

haleyyypaul x philosophy

haleyyypaul

@haleyyypaul

17 Nov, 25

1.8k

125

warmth in a bottle 🤎🧺🧸 @philosophy Fresh Cream Warm Cashmere [...]

haleyyypaul

@haleyyypaul

26 Aug, 25

739

66

[...] like fall 🍁🍨🤎 the NEW @philosophy body & hair mist in vanilla [...]

haleyyypaul

@haleyyypaul

16 Sep, 25

514

79

new skincare alert 🤍 @philosophy Hope In A Jar Barrier [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.8%)
• India (3.7%)
• Canada (3.5%)

Here is another example of philosophy collaborating with an influencer in United States.

nickviall x philosophy

nickviall

@nickviall

04 Aug, 25

25.7M

62.5k

[...] a rush of love with Coconut Rush from @philosophy 🥥💖 Shop now at @Ulta Beauty and [...]

philosophy's influencer activity vs. related brands

philosophy competes with First Aid Beauty and OLEHENRIKSEN in broadly accessible skincare and body care sold through major retail and DTC, where reviews and routine content are key influencer drivers.

Total influencer content

OLEHENRIKSEN leads with 16k sponsored posts, significantly outpacing First Aid Beauty (5.1k posts) and philosophy (3.9k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has far more total posts than philosophy and First Aid Beauty.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 14.2k, First Aid Beauty at 4.3k, philosophy at 2.9k posts. philosophy's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN posts several times more than philosophy and First Aid Beauty.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (8k posts, 50.2%), United Kingdom (1.8k posts, 11%), France (959 posts, 6%), suggesting a Europe focus, while philosophy leads in India with 144 posts (3.7%). Looking at United States specifically, the split is OLEHENRIKSEN at 8k posts (50.2%), philosophy at 2.7k posts (70.4%), First Aid Beauty at 2.7k posts (52.5%).