philosophy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.0k pieces of influencer content sponsored by philosophy over the last 12 months.
This report breaks down where & how philosophy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with philosophy, see here: philosophy influencers.
Influencer activity throughout the year
philosophy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
philosophy's influencer activity by month
Number of sponsored posts
philosophy's sponsored post volume peaks in April with 910 posts, 117% higher than the monthly average of 420. October recorded the lowest activity at 205 posts, 51% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of philosophy's sponsored influencer collaborations break down by social platform:
- TikTok: 2.9k posts (57.1%)
- Instagram: 2.2k posts (42.6%)
- YouTube: 12 posts (0.2%)
philosophy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for philosophy.
Here are 3 examples of philosophy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
paulreactss x philosophy
Influencer bio
King Of Gourmands Las Vegas Paul@NightingaleMGMT.co | @nightingalemgmt 🧿 Shop my fragrance collab with Oakcha 👇🏼
Collaboration metrics
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kaitlynbristowe x philosophy
![TikTok post by @kaitlynbristowe for philosophy. Caption reads: [...] what I’ve been looking for ❤️ With....](https://images.od.modash.io/806844f3f352323245bb3a41dbda8e98ad6c13d0)
Influencer bio
Off the Vine pod host. DWTS 🏆. Founder of Spade&Sparrows.com. Weirdo🤘🏼
Collaboration metrics
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ForeverCryssy x philosophy
Influencer bio
Hi Babes! I'm Crystiana also known as ForeverCryssy. Subscribe to my channel for all things beauty. NEW PLANT CHANNEL: https://www.youtube.com/@UCJJ0iWOahKr4yQLL1f8S3mA For New and Lightly Used Custom Units! Visit: ForeverCryssy.com --------------------------------------------------------- ◦ S O C I A L S ◦ Instagram: @ForeverCryssy https://www.instagram.com/forevercryssy/?hl=en Tiktok: @ForeverCryssy https://www.tiktok.com/@forevercryssy?s_from_webapp=1&sender_device=pc ▬▬▬▬ S H O P M Y S T O R E S ▬▬▬▬ ♥Website: https://www.forevercryssy.com ♥Amazon Store: https://www.amazon.com/shop/forevercryssy ♥MUST HAVES: https://shop.howl.me/ForeverCryssy ▬▬▬▬ F A Q S ▬▬▬▬ Location: Atlanta, Ga Height: 5'2 Main Camera: Canon T7I Vlog Camera: Canon g7x Mark III If you're a company and want to contact me, please email: forevercryssy@davismgtgroup.com ***BUSINESS ONLY***
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.7%
- Carousels: 3.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers philosophy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
philosophy's influencers average views (TikTok)
Based on each influencer's average views per post
With 54.6% of partnerships featuring creators averaging <1K views, philosophy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.4M avg views/post):
kellyrosesarno x philosophy
Influencer bio
📍 Boston / NYC 350+ Mascara Reviews. Truth over hype.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.2k avg views/post):
kendallaellis x philosophy
![TikTok post by @kendallaellis for philosophy. Caption reads: [...] removing your makeup so much easier!....](https://images.od.modash.io/21095df9db70492bdf07dc8c481c2fdb44c7df63)
Influencer bio
i love my life🦋 💌kaellis14@outlook.com OTS | vlogs | beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
philosophy's repeat partnerships
Out of 3k unique influencers in our dataset, 226 of them (8%) posted content for philosophy in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 10 months with 22 total posts.
Here are 3 examples of philosophy's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x philosophy
autumnkatee x philosophy
![TikTok post by @autumnkatee for philosophy. Caption reads: [...] @rhode skin @The Ordinary @philosophy @Phlur....](https://images.od.modash.io/1eb0548a0739847daf3a72d6b4cf6050f5bda733)
![TikTok post by @autumnkatee for philosophy. Caption reads: [...] @Bloom Nutrition @Tree Hut @philosophy....](https://images.od.modash.io/041c54267aa154be4ad5a4043ec0eaec2302079d)
![TikTok post by @autumnkatee for philosophy. Caption reads: [...] #fyp @wavytalkofficial @philosophy @REJURAN....](https://images.od.modash.io/35742fd65dfe265e01705d6556a4568911249bf4)
haleyyypaul x philosophy
![TikTok post by @haleyyypaul for philosophy. Caption reads: [...] like fall 🍁🍨🤎 the NEW @philosophy body &....](https://images.od.modash.io/79f2458fce5955bdf7ba1c9c1bbf7119162995dd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where philosophy had the most influencer activity. 67.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.3%)
- Canada (3.7%)
- Brazil (3.7%)
philosophy's influencer activity by market
Here is another example of philosophy collaborating with an influencer in United States.
nickviall x philosophy
![TikTok post by @nickviall for philosophy. Caption reads: [...] a rush of love with Coconut Rush from....](https://images.od.modash.io/bad634ab64489ee7663e05b63f95c35ce7656289)
philosophy's influencer activity vs. related brands
philosophy competes in skincare and body-care staples with strong routine storytelling, similar to First Aid Beauty and Kate Somerville. These brands target consumers seeking dependable results and are often compared via creator reviews and regimen content.
Total influencer content
philosophy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
philosophy leads with 5k sponsored posts, marginally ahead of First Aid Beauty (4.9k posts) and Kate Somerville (1.2k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. Philosophy and First Aid Beauty have similar total post counts, while Kate Somerville has several times fewer posts than either of them.
By social platform
philosophy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
philosophy leads on Instagram, while First Aid Beauty has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with philosophy at 2.2k, First Aid Beauty at 751, Kate Somerville at 514 posts. First Aid Beauty's activity is particularly concentrated on TikTok. On Instagram, Philosophy has several times more posts than First Aid Beauty and Kate Somerville, while on TikTok, First Aid Beauty has more posts than Philosophy and several times more than Kate Somerville.
By geographical market
philosophy vs. related brands influencer activity (by country)
Estimated sponsored posts in philosophy's top markets
philosophy has the highest estimated sponsored-post volume in United States (3.4k posts, 67.2%), Canada (187 posts, 3.7%), suggesting a North America focus, while First Aid Beauty has the highest estimated sponsored-post volume in United Kingdom (356 posts, 7.2%), France (292 posts, 5.9%), suggesting a Europe focus. Looking at United States specifically, the split is philosophy at 3.4k posts (67.2%), First Aid Beauty at 2.6k posts (51.9%), Kate Somerville at 623 posts (52.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- First Aid Beauty's Influencer Marketing Strategy
- Kate Somerville's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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