philosophy Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by philosophy over the last 12 months.
This report breaks down where & how philosophy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with philosophy, see here: philosophy influencers.
Influencer activity throughout the year
philosophy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
philosophy's influencer activity by month
Number of sponsored posts
philosophy's sponsored post volume appears to trend upward over the 12-month period, rising from 283 posts in January to 434 in December. The peak month, November, reached 681 posts, 97% higher than the monthly average of 346.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of philosophy's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (63.1%)
- Instagram: 1.5k posts (36.7%)
- YouTube: 8 posts (0.2%)
philosophy's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for philosophy.
Here are 3 examples of philosophy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
paulreactss x philosophy
Influencer bio
King Of Gourmands Paul@NightingaleMGMT.co | @nightingalemgmt 🧿
Collaboration metrics
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nickviall x philosophy
![TikTok post by @nickviall for philosophy. Caption reads: [...] a rush of love with Coconut Rush from....](https://images.od.modash.io/bad634ab64489ee7663e05b63f95c35ce7656289)
Influencer bio
Under construction
Collaboration metrics
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ForeverCryssy x philosophy
Influencer bio
Hi Babes! I'm Crystiana also known as ForeverCryssy. Subscribe to my channel for all things beauty. NEW PLANT CHANNEL: https://www.youtube.com/@UCJJ0iWOahKr4yQLL1f8S3mA For New and Lightly Used Custom Units! Visit: ForeverCryssy.com --------------------------------------------------------- ◦ S O C I A L S ◦ Instagram: @ForeverCryssy https://www.instagram.com/forevercryssy/?hl=en Tiktok: @ForeverCryssy https://www.tiktok.com/@forevercryssy?s_from_webapp=1&sender_device=pc ▬▬▬▬ S H O P M Y S T O R E S ▬▬▬▬ ♥Website: https://www.forevercryssy.com ♥Amazon Store: https://www.amazon.com/shop/forevercryssy ♥MUST HAVES: https://shop.howl.me/ForeverCryssy ▬▬▬▬ F A Q S ▬▬▬▬ Location: Atlanta, Ga Height: 5'2 Main Camera: Canon T7I Vlog Camera: Canon g7x Mark III If you're a company and want to contact me, please email: forevercryssy@davismgtgroup.com ***BUSINESS ONLY***
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.3%
- Carousels: 3.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers philosophy are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
philosophy's influencers average views (TikTok)
Based on each influencer's average views per post
With 47.9% of partnerships featuring creators averaging <1K views, philosophy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.5M avg views/post):
maggiexawbrey x philosophy
![TikTok post by @maggiexawbrey for philosophy. Caption reads: @philosophy fresh cream warm cashmere is the [...].](https://images.od.modash.io/4bbaab880608943cbd157249c872ca88158df6b3)
Influencer bio
💌 teammaggie@smithsaint.com beauty, fashion, & interior design connoisseur
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.4k avg views/post):
likeag6but10 x philosophy
Influencer bio
QVC OG Affiliate & Shopper AGcreativecollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
philosophy's repeat partnerships
Out of 2.6k unique influencers in our dataset, 157 of them (6%) posted content for philosophy in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 10 months with 21 total posts.
Here are 3 examples of philosophy's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x philosophy
cat_____lady x philosophy
![Instagram post by @cat_____lady for philosophy. Caption reads: [...] . 𝓣𝓱𝓪𝓷𝓴 𝔂𝓸𝓾 @lovephilosophy....](https://images.od.modash.io/917e027ce34eb855877251aa45a609809d5622c6)
![Instagram post by @cat_____lady for philosophy. Caption reads: [...] . 𝓣𝓱𝓪𝓷𝓴 𝔂𝓸𝓾 @lovephilosophy....](https://images.od.modash.io/fcbe2fa11dabaab372753ea7a6306db92fd2b1b1)
![Instagram post by @cat_____lady for philosophy. Caption reads: [...] too good to skip! And it’s Philosophy’s 30th....](https://images.od.modash.io/6ad60f9df918f46501b64663dc6923327df36e78)
haleyyypaul x philosophy
![TikTok post by @haleyyypaul for philosophy. Caption reads: [...] like fall 🍁🍨🤎 the NEW @philosophy body &....](https://images.od.modash.io/79f2458fce5955bdf7ba1c9c1bbf7119162995dd)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where philosophy had the most influencer activity. 63.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.4%)
- Brazil (3.6%)
- India (3.2%)
philosophy's influencer activity by market
Here is another example of philosophy collaborating with an influencer in United States.
alyssa_nicolee x philosophy
philosophy's influencer activity vs. related brands
philosophy competes with First Aid Beauty and Peter Thomas Roth in skincare and body care that balances efficacy with mass-premium accessibility. These brands often benchmark each other on influencer-led routine content and hero-product education.
Total influencer content
philosophy vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Peter Thomas Roth leads with 13.2k sponsored posts, significantly outpacing First Aid Beauty (4.5k posts) and philosophy (4.1k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Peter Thomas Roth has a notably higher total post count than philosophy and First Aid Beauty.
By social platform
philosophy vs. related brands influencer activity (by social platform)
Sponsored posts by platform
philosophy leads on Instagram, while Peter Thomas Roth has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Peter Thomas Roth at 12.4k, First Aid Beauty at 3.8k, philosophy at 2.6k posts. First Aid Beauty's activity is particularly concentrated on TikTok. On TikTok, Peter Thomas Roth has far more posts than philosophy and First Aid Beauty.
By geographical market
philosophy vs. related brands influencer activity (by country)
Estimated sponsored posts in philosophy's top markets
Peter Thomas Roth has the highest estimated sponsored-post volume in United States (8.1k posts, 61.8%), United Kingdom (776 posts, 5.9%), Canada (592 posts, 4.5%), suggesting a North America focus, while First Aid Beauty leads in France with 268 posts (6%), while philosophy leads in Brazil with 149 posts (3.6%). Looking at United States specifically, the split is Peter Thomas Roth at 8.1k posts (61.8%), philosophy at 2.6k posts (63.8%), First Aid Beauty at 2.4k posts (53.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- First Aid Beauty's Influencer Marketing Strategy
- Peter Thomas Roth's Influencer Marketing Strategy
- BloomChic's Influencer Marketing Strategy
- Dae Hair's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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