philosophy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by philosophy over the last 12 months.

This report breaks down where & how philosophy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with philosophy, see here: philosophy influencers.

Influencer activity throughout the year

philosophy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

philosophy's sponsored post volume appears to trend upward over the 12-month period, rising from 200 posts in January to 276 in December. The peak month, September, reached 554 posts, 104% higher than the monthly average of 272.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of philosophy's sponsored influencer collaborations break down by social platform:

• TikTok: 2.5k posts (72.2%)
• Instagram: 935 posts (27.4%)
• YouTube: 12 posts (0.4%)

TikTok influencer marketing is a clear focus for philosophy.

Here are 3 examples of philosophy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

milan.mathew x philosophy

milan.mathew

@milan.mathew

11 Sep, 26

623.3k

4.4k

[...] make your perfume last all day‼️#philosophypartner The key is ✨layering✨ [...]

Influencer bio

Beauty • Fashion • Lifestyle • Culture 📍Houston 💌 milanm@thesociablesociety.com Tap me ⬇️

Collaboration metrics

Post views623.3k

Post EMV $19.1k

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kaitlynbristowe x philosophy

kaitlynbristowe

@kaitlynbristowe

16 Jan, 26

33.8M

56.6k

[...] what I’ve been looking for ❤️ With @philosophy’s Cleansing Balm, everything melts [...]

Influencer bio

Off the Vine pod host. DWTS 🏆. Founder of Spade&Sparrows.com. Weirdo🤘🏼

Collaboration metrics

Post views33.8M

Post EMV $678.7k

More influencer data

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ForeverCryssy x philosophy

ForeverCryssy

@ForeverCryssy

11 Dec, 25

8.9k

409

Some gifts last a lifetime. Thanks ​⁠@philosophy ✨ There’s something about giving back [...]

Influencer bio

Hi Babes! I'm Crystiana also known as ForeverCryssy. Subscribe to my channel for all things beauty. NEW PLANT CHANNEL: https://www.youtube.com/@UCJJ0iWOahKr4yQLL1f8S3mA For New and Lightly Used Custom Units! Visit: ForeverCryssy.com --------------------------------------------------------- ◦ S O C I A L S ◦ Instagram: @ForeverCryssy https://www.instagram.com/forevercryssy/?hl=en Tiktok: @ForeverCryssy https://www.tiktok.com/@forevercryssy?s_from_webapp=1&sender_device=pc ▬▬▬▬ S H O P M Y S T O R E S ▬▬▬▬ ♥Website: https://www.forevercryssy.com ♥Amazon Store: https://www.amazon.com/shop/forevercryssy ♥MUST HAVES: https://shop.howl.me/ForeverCryssy ▬▬▬▬ F A Q S ▬▬▬▬ Location: Atlanta, Ga Height: 5'2 Main Camera: Canon T7I Vlog Camera: Canon g7x Mark III If you're a company and want to contact me, please email: forevercryssy@davismgtgroup.com ***BUSINESS ONLY***

Collaboration metrics

Post views8.9k

Post EMV $307

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 58.3% of partnerships featuring creators averaging <1K views, philosophy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.5M avg views/post):

kellyrosesarno x philosophy

kellyrosesarno

@kellyrosesarno

17 Nov, 25

7M

8.2k

AD | @philosophy Fresh Cream Warm Cashmere smells like [...]

Influencer bio

📍 Boston / NYC 350+ Mascara Reviews. Truth over hype.

Collaboration metrics

Post views7.0M

Post EMV $140.4k

More influencer data

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And here is another example with a smaller creator on TikTok (8.8k avg views/post):

ygrullonr x philosophy

ygrullonr

@ygrullonr

07 Apr, 26

17.6k

1.1k

[...] Worker Lift & Firm Face & Neck Serum @philosophy @Ulta Beauty #retinolserum #faceserum [...]

Influencer bio

💚 Beauty, motherhood & real life — from a Dominican mom in NJ 🇩🇴🇺🇸 |Brand Collabs • PR | IG ygrullonr 💌 | email YGRULLONR@GMAIL.COM

Collaboration metrics

Post views17.6k

Post EMV $406

More influencer data

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philosophy's repeat partnerships

brittbratstyles x philosophy

brittbratstyles

@brittbratstyles

11 May, 26

3.9k

112

Happy Mother's Day #ootd #feminine #chic #casual #sundress

brittbratstyles

@brittbratstyles

21 Mar, 26

2.9k

38

He sniffing the sheets @Saltxo #bodycareroutine #smellinggood #fragrance #perfumetok #hygiene

brittbratstyles

@brittbratstyles

30 Apr, 26

2.1k

112

casual OOTD #style #chic

anasfragranceoutlet x philosophy

anasfragranceoutlet

@anasfragranceoutlet

16 Apr, 26

4.9k

362

[...] @Mona Monica Kattan🧸 @philosophy @NEST New York [...]

anasfragranceoutlet

@anasfragranceoutlet

29 Mar, 26

3.6k

376

[...] USA @Lattafa Perfumes @philosophy #fragrancetiktok [...]

anasfragranceoutlet

@anasfragranceoutlet

14 Apr, 26

3k

376

[...] Brooklyn @SAND AND FOG @philosophy #fragrancetiktok [...]

tracie03 x philosophy

tracie03

@tracie03

10 Feb, 26

1k

3

[...] Beauty & Personal Care @philosophy @Sol de Janeiro @eos [...]

tracie03

@tracie03

04 Feb, 26

926

11

[...] Beauty & Personal Care @philosophy @Secret Deodorant @Fenty [...]

tracie03

@tracie03

28 Jan, 26

704

7

[...] Beauty & Personal Care @philosophy @byrosiejane @Secret [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.9%)
• Canada (2.8%)
• India (2.6%)

Here is another example of philosophy collaborating with an influencer in United States.

taylorfrankiepaul x philosophy

taylorfrankiepaul

@taylorfrankiepaul

16 Jan, 26

17.3M

92.8k

[...] but I finally found my perfect match…@philosophy NEW Purity Cleansing Balm melts away [...]

philosophy's influencer activity vs. related brands

philosophy competes in accessible prestige skincare and body care with routine-based messaging; First Aid Beauty and OLEHENRIKSEN target similar shoppers and are strong peers for influencer “morning/night routine” content.

Total influencer content

OLEHENRIKSEN leads with 14.4k sponsored posts, significantly outpacing First Aid Beauty (6.3k posts) and philosophy (3.4k posts). Across all three brands, the average volume is 8k posts, indicating mature, scaled influencer programs. OLEHENRIKSEN has several times more total posts than philosophy and First Aid Beauty.

By social platform

Among these brands, OLEHENRIKSEN leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLEHENRIKSEN at 12.6k, First Aid Beauty at 5.3k, philosophy at 2.5k posts. philosophy's activity is particularly concentrated on TikTok. On TikTok, OLEHENRIKSEN and First Aid Beauty have several times more posts than philosophy.

By geographical market

OLEHENRIKSEN has the highest estimated sponsored-post volume in United States (7.1k posts, 49.1%), United Kingdom (2k posts, 13.7%), Canada (678 posts, 4.7%), suggesting a North America focus. Looking at United States specifically, the split is OLEHENRIKSEN at 7.1k posts (49.1%), First Aid Beauty at 3.3k posts (53.5%), philosophy at 2.5k posts (72.8%).