Eadem Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.4k pieces of influencer content sponsored by Eadem over the last 12 months.

This report breaks down where & how Eadem invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Eadem, see here: Eadem influencers.

Influencer activity throughout the year

Eadem's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Eadem's influencer activity appears to have tapered over the year, from 1.4K posts in January down to 648 in December. March was the busiest month at 1.7K posts, 57% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Eadem's sponsored influencer collaborations break down by social platform:

• TikTok: 13.3k posts (99%)
• YouTube: 134 posts (1%)

TikTok influencer marketing is a clear focus for Eadem.

Here are 2 examples of Eadem's recent sponsored collaborations (one each for TikTok, YouTube).

muneerapage x Eadem

muneerapage

@muneerapage

16 Apr, 26

5.2M

1.7K

[...] with some of my fav must haves from @EADEM skincare kit @Makeup By Mario eyeshadow [...]

Influencer bio

Electrical Engineer to Content Creator IG : @muneerapage 💌 info@muneerapage.com

Collaboration metrics

Post views5.2M

Post EMV $104.1k

More influencer data

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milkydew x Eadem

milkydew

@milkydew

03 Feb, 26

16.8M

195K

[...] do you prefer? MIST @dr.althea_official @eadem CLEANSER @Arencia @PTRskin TONER [...]

Influencer bio

hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew

Collaboration metrics

Post views16.8M

Post EMV $524.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41% of partnerships featuring creators averaging <1K views, Eadem's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 33%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (552.3k avg views/post):

jennalitner x Eadem

jennalitner

@jennalitner

04 Aug, 26

1.1M

2.3K

[...] Le Chouchou for the 100000th time today @EADEM @sephora #eadempartner

Influencer bio

call me sporty spice! fashion, beauty, sports NYC jennalitner@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $22.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

skinbygill x Eadem

skinbygill

@skinbygill

28 May, 26

12.3K

195

[...] it makes reapplying sunscreen so easy! @EADEM @sephora #eadempartner #sunscreen [...]

Influencer bio

Ur skincare big sis Licensed Esthetician ❤️‍🩹 nyc

Collaboration metrics

Post views12.3k

Post EMV $256

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Eadem's repeat partnerships

skinwithhav x Eadem

skinwithhav

@skinwithhav

06 Nov, 25

25.4K

789

The MOTHER for your skin!!! 🍼 @EADEM ad #esthetician #eademcommunity [...]

skinwithhav

@skinwithhav

19 Jun, 26

9.3K

947

the bag !!!!! ugh so good @EADEM @Summer Fridays @Josie Maran [...]

skinwithhav

@skinwithhav

03 Jul, 26

9.5K

241

[...] One of my alllll time favs 👄 @EADEM #esthetician #lipbalm [...]

vivianamorreno x Eadem

vivianamorreno

@vivianamorreno

17 Feb, 26

1.2M

88.6K

[...] #girltok #girlthings #lipbalm @EADEM

vivianamorreno

@vivianamorreno

29 Nov, 25

736.5K

10.4K

[...] before they’re gone🤭🥐🍫 @EADEM #girltok

vivianamorreno

@vivianamorreno

17 Dec, 25

339.9K

4.7K

[...] lip balm to be exact!❤️‍🔥 @EADEM #girltok

caressmd x Eadem

caressmd

@caressmd

05 May, 26

57.6K

2.5K

@EADEM sunsuede daily sunscreen and [...]

caressmd

@caressmd

03 Nov, 25

32.5K

5.8K

[...] luminous cashmere skin using @EADEM cashmere peel exfoliating [...]

caressmd

@caressmd

30 Jun, 26

29K

811

[...] a forever staple in my routine @EADEM le chouchou lip softening balm [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (7.2%)
• United Kingdom (6.9%)
• India (2.5%)

Here is another example of Eadem collaborating with an influencer in United States.

alicianyelle1 x Eadem

alicianyelle1

@alicianyelle1

08 Mar, 26

4M

79.5K

🍧💗😍 @EADEM #eadem #lipbalm

Eadem's influencer activity vs. related brands

Eadem’s modern skincare approach and community-led storytelling align closely with Topicals and INNBEAUTY PROJECT, which also compete for ingredient-conscious consumers via education-heavy creator routines.

Total influencer content

Eadem leads with 13.4K sponsored posts, significantly outpacing TOPICALS (4.3K posts) and INNBEAUTY PROJECT (2.8K posts). Across all three brands, the average volume is 6.8K posts, indicating mature, scaled influencer programs. Eadem has more than three times as many total posts as TOPICALS and INNBEAUTY PROJECT.

By social platform

Eadem leads on TikTok and YouTube, while INNBEAUTY PROJECT leads on Instagram. The gap is most notable on TikTok, with Eadem at 13.3K, TOPICALS at 4.3K, INNBEAUTY PROJECT at 2.2K posts. Eadem's activity is particularly concentrated on TikTok. On TikTok, Eadem has more than three times as many posts as TOPICALS and more than six times as many as INNBEAUTY PROJECT.

By geographical market

Eadem has the highest estimated sponsored-post volume in United States (10K posts, 75.6%), Canada (964 posts, 7.2%), United Kingdom (924 posts, 6.9%), suggesting a North America focus, while TOPICALS leads in Nigeria with 369 posts (8.6%). Looking at United States specifically, the split is Eadem at 10K posts (75.6%), TOPICALS at 3.1K posts (73.2%), INNBEAUTY PROJECT at 1.9K posts (70%). Eadem's strength in United States and United Kingdom may indicate a home-market focus, while TOPICALS shows broader regional investment.