We analyzed 5.9k pieces of influencer content sponsored by Eadem over the last 12 months.
This report breaks down where & how Eadem invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Eadem, see here: Eadem influencers.
Eadem's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Eadem's sponsored post volume peaks in January with 1.4k posts, 184% higher than the monthly average of 479. March recorded the lowest activity at 99 posts, 79% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Eadem's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Eadem.
Here are 2 examples of Eadem's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
beauty•fitness• TikTok shop creator Other Acc : @Officialorafit My AB Program👇🏽
Collaboration metrics
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Influencer bio
hello my cookies🍪🥛this is not your typical skincare ⋆𐙚₊˚⊹ 🥛glass of dewy skin ⋆𐙚₊˚⊹♡ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Eadem are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37.3% of partnerships featuring creators averaging 1K-5K views, Eadem's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 32.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (455.1k avg views/post):
Influencer bio
The Abbey Yung Method™ Certified Trichologist who loves all things beauty YouTube & Links ⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
wellness • lifestyle • beauty • fashion presley.best@gmail.com
Collaboration metrics
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Out of 2.7k unique influencers in our dataset, 248 of them (9%) posted content for Eadem in 3 or more separate calendar months. The most consistent partner is @findsbykyi, who has collaborated across 11 months with 62 total posts.
Here are 3 examples of Eadem's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Eadem had the most influencer activity. 77.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Eadem collaborating with an influencer in United States.
Eadem is a modern skincare brand often compared on ingredient efficacy and targeted concerns, making TOPICALS and Naturium strong competitors. All three win customers through educational creator content and visible skin-improvement narratives.
Total sponsored posts tracked (last 12 months)
Naturium leads with 10.8k sponsored posts, significantly outpacing TOPICALS (8k posts) and Eadem (5.9k posts). Across all three brands, the average volume is 8.2k posts, indicating mature, scaled influencer programs. Naturium has far more total posts than Eadem.
Sponsored posts by platform
Among these brands, Naturium leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Naturium at 1.5k, Eadem at 0, TOPICALS at 0 posts. Eadem's activity is particularly concentrated on TikTok. Naturium has far more TikTok posts than Eadem.
Estimated sponsored posts in Eadem's top markets
Naturium has the highest estimated sponsored-post volume in United States (6.7k posts, 61.9%), United Kingdom (1.1k posts, 9.9%), while TOPICALS leads in Canada with 454 posts (5.7%). Looking at United States specifically, the split is Naturium at 6.7k posts (61.9%), TOPICALS at 6.4k posts (79.9%), Eadem at 4.6k posts (77.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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