Eadem Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.4k pieces of influencer content sponsored by Eadem over the last 12 months.
This report breaks down where & how Eadem invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Eadem, see here: Eadem influencers.
Influencer activity throughout the year
Eadem's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Eadem's influencer activity by month
Number of sponsored posts
Eadem's influencer activity appears to have tapered over the year, from 1.4k posts in January down to 650 in December. March was the busiest month at 1.7k posts, 137% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Eadem's sponsored influencer collaborations break down by social platform:
- TikTok: 8.3k posts (99.2%)
- YouTube: 69 posts (0.8%)
Eadem's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Eadem.
Here are 2 examples of Eadem's recent sponsored collaborations (one each for TikTok, YouTube).
muneerapage x Eadem
![TikTok post by @muneerapage for Eadem. Caption reads: [...] with some of my fav must haves from @EADEM....](https://images.od.modash.io/a5dfc296394edc03ecaf9173c070174d7cc0676d)
Influencer bio
Electrical Engineer to Content Creator IG : @muneerapage 💌 info@muneerapage.com
Collaboration metrics
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milkydew x Eadem
![YouTube post by @milkydew for Eadem. Caption reads: [...] do you prefer? MIST @dr.althea_official....](https://images.od.modash.io/fd30e0df7cfd4f03fca45323cd51483c983a52e6)
Influencer bio
hello my cookies🍪🥛this is not your typical skincare ⋆𐙚₊˚⊹ 🥛glass of dewy skin ⋆𐙚₊˚⊹♡ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Eadem are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Eadem's influencers average views (TikTok)
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, Eadem's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 35.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (621.8k avg views/post):
kianadalleave x Eadem
![TikTok post by @kianadalleave for Eadem. Caption reads: [...] for calm, smooth, glowing skin from @EADEM....](https://images.od.modash.io/4c5b1d741b4359ffbcb31e2623d2e1c388586dd1)
Influencer bio
Just a girl doing her hair 💌 kianadavis@thesociablesociety.com IG: @_kianad_
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
mariahhutchinson_ x Eadem
![TikTok post by @mariahhutchinson_ for Eadem. Caption reads: [...] a lot for dark spots, but The Mark from....](https://images.od.modash.io/1b13b19d8fd6631862d52d21c4c2017453a2bf9c)
Influencer bio
Welcome to my corner of life 💕 🎙️ @Girls in Real Life mariah@agencycliquish.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Eadem's repeat partnerships
Out of 4k unique influencers in our dataset, 316 of them (8%) posted content for Eadem in 3 or more separate calendar months. The most consistent partner is @skinwithhav, who has collaborated across 10 months with 64 total posts.
Here are 3 examples of Eadem's repeat influencer partnerships, with links to the sponsored content.
skinwithhav x Eadem
![TikTok post by @skinwithhav for Eadem. Caption reads: [...] such a good haul 😭😭😭😭👀 @EADEM....](https://images.od.modash.io/4f74ad259de650d4cb0da8aa97d93ec7e2d332c7)
![TikTok post by @skinwithhav for Eadem. Caption reads: [...] can get it now Sephora.com and EADEM.co !....](https://images.od.modash.io/7945a280f25557faf02c98421de21f8a6b186ad6)
findsbykyi x Eadem
![TikTok post by @findsbykyi for Eadem. Caption reads: this @EADEM le chouchou holiday set is [...].](https://images.od.modash.io/a4efc15697bfec6e9e06ec86e3894231f08b3dcd)
![TikTok post by @findsbykyi for Eadem. Caption reads: [...] the best time to buy the @EADEM le chou....](https://images.od.modash.io/7b3d3d68b8f90c28a2eb8bf2dd1a463fb253584d)
![TikTok post by @findsbykyi for Eadem. Caption reads: [...] brand new limited edition @EADEM le....](https://images.od.modash.io/364a5ea69e6860ee38856fbb1505f7e984f2f811)
chelsearlarson x Eadem
![TikTok post by @chelsearlarson for Eadem. Caption reads: [...] is the shade for the summer!! @EADEM #eadem....](https://images.od.modash.io/1dc1627592d3a0fd9bff80faf0ef3faf9145486d)
![TikTok post by @chelsearlarson for Eadem. Caption reads: [...] to receive this 🫶 @Red Bull @EADEM....](https://images.od.modash.io/14c826a24c6e1cba757f01a623017568d754368a)
![TikTok post by @chelsearlarson for Eadem. Caption reads: [...] @Tower 28 Beauty @COVERGIRL @EADEM #pr....](https://images.od.modash.io/3d7c5019d54e2243f6b73934ab49ad161088591e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Eadem had the most influencer activity. 68.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (11.9%)
- Canada (7.3%)
- United Kingdom (6.1%)
Eadem's influencer activity by market
Here is another example of Eadem collaborating with an influencer in United States.
alicianyelle1 x Eadem
Eadem's influencer activity vs. related brands
Eadem shares a targeted skincare audience with Topicals and Cocokind, competing on problem-solving routines and ingredient education that perform well in dermatologist-adjacent and community-led influencer content.
Total influencer content
Eadem vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Eadem leads with 8.4k sponsored posts, notably outpacing TOPICALS (6.9k posts) and Cocokind (5.7k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs.
By social platform
Eadem vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Eadem leads on TikTok and YouTube, while Cocokind leads on Instagram. The gap is most notable on Instagram, with Cocokind at 1.5k, Eadem at 0, TOPICALS at 0 posts. Eadem's activity is particularly concentrated on TikTok. Cocokind has Instagram posts recorded while Eadem and TOPICALS have none.
By geographical market
Eadem vs. related brands influencer activity (by country)
Estimated sponsored posts in Eadem's top markets
TOPICALS leads in United States with 6k posts (87.1%), while Eadem has the highest estimated sponsored-post volume in India (994 posts, 11.9%), Canada (610 posts, 7.3%), while Cocokind leads in United Kingdom with 414 posts (7.3%). Looking at United States specifically, the split is TOPICALS at 6k posts (87.1%), Eadem at 5.8k posts (68.9%), Cocokind at 4.1k posts (72.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TOPICALS's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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