Eadem Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.9k pieces of influencer content sponsored by Eadem over the last 12 months.
This report breaks down where & how Eadem invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Eadem, see here: Eadem influencers.
Influencer activity throughout the year
Eadem's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Eadem's influencer activity by month
Number of sponsored posts
Eadem's influencer activity appears to have tapered over the year, from 1.4k posts in January down to 647 in December. March was the busiest month at 1.7k posts, 87% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Eadem's sponsored influencer collaborations break down by social platform:
- TikTok: 10.8k posts (99%)
- YouTube: 106 posts (1%)
Eadem's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Eadem.
Here are 2 examples of Eadem's recent sponsored collaborations (one each for TikTok, YouTube).
muneerapage x Eadem
![TikTok post by @muneerapage for Eadem. Caption reads: [...] with some of my fav must haves from @EADEM....](https://images.od.modash.io/a5dfc296394edc03ecaf9173c070174d7cc0676d)
Influencer bio
Electrical Engineer to Content Creator IG : @muneerapage 💌 info@muneerapage.com
Collaboration metrics
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milkydew x Eadem
![YouTube post by @milkydew for Eadem. Caption reads: [...] do you prefer? MIST @dr.althea_official....](https://images.od.modash.io/fd30e0df7cfd4f03fca45323cd51483c983a52e6)
Influencer bio
hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.3%
- Carousels: 2.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Eadem are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Eadem's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging <1K views, Eadem's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (487.9k avg views/post):
asianndra x Eadem
![TikTok post by @asianndra for Eadem. Caption reads: [...] and over again on how much I love the @EADEM....](https://images.od.modash.io/f9d9b114ac6265b910a26e0a388c1ac4060bc2bb)
Influencer bio
your fav lil viet sister ✨ los angeles // detroit sephora squad '26 ✎ alexandra@jadegroup.co ↓ shop new e.l.f. haircare!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
isabellacarr x Eadem
Influencer bio
New York legend
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Eadem's repeat partnerships
Out of 5.2k unique influencers in our dataset, 464 of them (9%) posted content for Eadem in 3 or more separate calendar months. The most consistent partner is @vivianamorreno, who has collaborated across 11 months with 76 total posts.
Here are 3 examples of Eadem's repeat influencer partnerships, with links to the sponsored content.
vivianamorreno x Eadem
![TikTok post by @vivianamorreno for Eadem. Caption reads: [...] #girltok #girlthings #lipbalm @EADEM.](https://images.od.modash.io/8db4bbb982e0987f488dfd447b621565cef473b8)
![TikTok post by @vivianamorreno for Eadem. Caption reads: [...] before they’re gone🤭🥐🍫 @EADEM #girltok.](https://images.od.modash.io/dfec0dafa165c608c3c7813a8a6a74aa31f38be9)
![TikTok post by @vivianamorreno for Eadem. Caption reads: [...] lip balm to be exact!❤️🔥 @EADEM #girltok.](https://images.od.modash.io/1f479b27901465824f49f57f0e1cba1c59903bd8)
skinwithhav x Eadem
![TikTok post by @skinwithhav for Eadem. Caption reads: [...] such a good haul 😭😭😭😭👀 @EADEM....](https://images.od.modash.io/4f74ad259de650d4cb0da8aa97d93ec7e2d332c7)
![TikTok post by @skinwithhav for Eadem. Caption reads: [...] can get it now Sephora.com and EADEM.co !....](https://images.od.modash.io/7945a280f25557faf02c98421de21f8a6b186ad6)
danelynnn x Eadem
![TikTok post by @danelynnn for Eadem. Caption reads: [...] Brooklyn dear sky perfume @EADEM Shakura....](https://images.od.modash.io/2eeacad0ba9c292c04fb6a2a9a2fbbd04210e372)
![TikTok post by @danelynnn for Eadem. Caption reads: [...] sponsored @One Skin @Eatflings @EADEM @Biom....](https://images.od.modash.io/073fb8ec6b075a8a38c7ce4e457ef5565076fc79)
![TikTok post by @danelynnn for Eadem. Caption reads: [...] belt @adidas spezials @EADEM sakura shaved....](https://images.od.modash.io/5573e4d728fdf1aece8722a60c907e283e5cd34a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Eadem had the most influencer activity. 80.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.4%)
- United Kingdom (5.2%)
- India (2.1%)
Eadem's influencer activity by market
Here is another example of Eadem collaborating with an influencer in United States.
alicianyelle1 x Eadem
Eadem's influencer activity vs. related brands
Eadem’s modern skincare positioning aligns closely with Topicals and Cocokind—brands that win with ingredient education, skin-concern messaging, and creator credibility in skincare routines and reviews.
Total influencer content
Eadem vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Eadem leads with 10.9k sponsored posts, significantly outpacing Cocokind (5.7k posts) and TOPICALS (5.3k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs. Eadem shows about twice as many total posts as TOPICALS and Cocokind.
By social platform
Eadem vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Eadem leads on TikTok and YouTube, while Cocokind leads on Instagram. The gap is most notable on TikTok, with Eadem at 10.8k, TOPICALS at 5.3k, Cocokind at 4.3k posts. Eadem's activity is particularly concentrated on TikTok. Eadem and TOPICALS show no Instagram posts here, while Cocokind shows 1402.
By geographical market
Eadem vs. related brands influencer activity (by country)
Estimated sponsored posts in Eadem's top markets
Eadem has the highest estimated sponsored-post volume in United States (8.8k posts, 80.6%), Canada (701 posts, 6.4%), United Kingdom (569 posts, 5.2%), suggesting a North America focus. Looking at United States specifically, the split is Eadem at 8.8k posts (80.6%), Cocokind at 4.2k posts (72.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TOPICALS's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Shapellx's Influencer Marketing Strategy
- Uwowo Cosplay's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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