The 7 Virtues Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 307 pieces of influencer content sponsored by The 7 Virtues over the last 12 months.
This report breaks down where & how The 7 Virtues invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The 7 Virtues, see here: The 7 Virtues influencers.
Influencer activity throughout the year
The 7 Virtues's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
The 7 Virtues's influencer activity by month
Number of sponsored posts
The 7 Virtues's sponsored post volume peaks in May with 44 posts, 69% higher than the monthly average of 26. February recorded the lowest activity at 5 posts, 81% below average.
The 7 Virtues's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 760.4k, while February recorded the least at 32.4k. Across all tracked posts in the 12-month window, average views per post were 9.5k. Interestingly, the highest-view month (March) does not align with peak post volume (May), which could indicate performance differences across months. The top-performing tracked post, by @emma__jordyn, generated 461.8k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The 7 Virtues's sponsored influencer collaborations break down by social platform:
- Instagram: 205 posts (66.8%)
- TikTok: 101 posts (32.9%)
- YouTube: 1 posts (0.3%)
The 7 Virtues's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The 7 Virtues.
Here are 3 examples of The 7 Virtues's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maryamishtiaq x The 7 Virtues
![Instagram post by @maryamishtiaq for The 7 Virtues. Caption reads: [...] would be this 🤍 Buttercream Haze by....](https://images.od.modash.io/9d651c67f739dde0c712946b9c648b850ba05ad4)
Influencer bio
Chef | Founder @itsactuallyco S4 🔪 @nextlevelcheffox Collabs: maryam@underscoretalent.com
Collaboration metrics
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emma__jordyn x The 7 Virtues
![TikTok post by @emma__jordyn for The 7 Virtues. Caption reads: [...] Badescu @cocokind @caliray beauty @The 7....](https://images.od.modash.io/60b5615ae825a2721973ed41a07ff0d528ed7850)
Influencer bio
🎀 for the girls 🎀 💌 Emmaj@linkcreatormgmt.com 📍CAN & NYC
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Mamabearperfumechannel x The 7 Virtues
![YouTube post by @Mamabearperfumechannel for The 7 Virtues. Caption reads: [...] as much as I enjoyed making it! 😘
The 7....](https://images.od.modash.io/50bce0f8a5aa3c142e0f6eb57eddea5a1323a064)
Influencer bio
Hello to all my fragrance fanatic friends and beauty besties 🙋🏻♀️My name is Jamie🤓If you have a love for perfumes, then this is the channel for you😋 In addition to perfumes, I like to talk about all things girly, including makeup and skin care💅🏼I hope you enjoy my videos🥰
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 61%
- Posts: 39%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The 7 Virtues are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The 7 Virtues's influencers average views (Instagram)
Based on each influencer's average views per post
The 7 Virtues's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (71.3k avg views/post, 32.1k followers):
audweee x The 7 Virtues
Influencer bio
ppl, places, & things i love & hope u love them too. HTX. @byaudreymuse
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.8k avg views/post, 188.6k followers):
gayfatfriend x The 7 Virtues
Influencer bio
I’m not your regular gay friend, I’m your gay fat friend! Also I don’t pay for a blue check and I need you to know that. Need. NEED.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The 7 Virtues's repeat partnerships
Out of 231 unique influencers in our dataset, 13 of them (6%) posted content for The 7 Virtues in 3 or more separate calendar months. The most consistent partner is @scent_seeker, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of The 7 Virtues's repeat influencer partnerships, with links to the sponsored content.
scent_seeker x The 7 Virtues
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] (PR)
- Candied Lychee by @the7virtues (PR)
-....](https://images.od.modash.io/793124b9b1999238fdfba7ebcdd11203f1d923b5)
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...]
Candied Lychee by @the7virtues (PR)
Missing....](https://images.od.modash.io/df29c6995207d12121632f2ef2f5bf703dedea8b)
thatfrenchislandgirl x The 7 Virtues
![Instagram post by @thatfrenchislandgirl for The 7 Virtues. Caption reads: [...] fresh, uplifting scent of @the7virtues....](https://images.od.modash.io/d2b6e0e9927f1caa7579ceceec6a80a376d8cb23)
![Instagram post by @thatfrenchislandgirl for The 7 Virtues. Caption reads: [...] my darling, Clementine! 🍊
@the7virtues’....](https://images.od.modash.io/5be12eb44505c3bdc8c54e940f4d3300ecf31c98)
![Instagram post by @thatfrenchislandgirl for The 7 Virtues. Caption reads: [...] on your list 🎁✨
Discover @the7virtues....](https://images.od.modash.io/b07078c6abd978097cbb5c92db8964cc2c429c2f)
kristinfragrances x The 7 Virtues
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] Green Stravaganza
🌸 @the7virtues
Vanilla....](https://images.od.modash.io/c7dee73d44f7c5c49fb4263bdc11a1c5e25c5b32)
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...]
Amber Vanilla 🧖🏻♀️ @the7virtues
Vanille....](https://images.od.modash.io/79d9e1066605085677c51da3698e5f52753644a5)
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] Amande hand care
@the7virtues Amber [...].](https://images.od.modash.io/561f41bf51841e62798885f48fe912c0cb529c65)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The 7 Virtues had the most influencer activity. 59.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (11.4%)
- United Kingdom (8.7%)
- India (3.5%)
The 7 Virtues's influencer activity by market
Here is another example of The 7 Virtues collaborating with an influencer in United States.
zachdeparfum x The 7 Virtues
![TikTok post by @zachdeparfum for The 7 Virtues. Caption reads: [...] vanilla woods 💙 y’all know i love @The 7....](https://images.od.modash.io/b8443a2bbe213c9d5cb8ddab9346fe8e70ca5188)
The 7 Virtues's influencer activity vs. related brands
The 7 Virtues competes in modern fragrance with a values-led, story-driven approach that performs well in creator scent reviews. Ellis Brooklyn and Snif are close peers in DTC/clean-leaning fragrance discovery and influencer storytelling.
Total influencer content
The 7 Virtues vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 1.4k sponsored posts, marginally ahead of Snif (1.4k posts) and The 7 Virtues (307 posts). Across all three brands, the average volume is 1k posts, suggesting established influencer marketing investments. Ellis Brooklyn and Snif have each published more than four times as many total posts as The 7 Virtues.
By social platform
The 7 Virtues vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram and Snif leads on TikTok and YouTube. The gap is most notable on TikTok, with Snif at 1.3k, Ellis Brooklyn at 902, The 7 Virtues at 101 posts. Snif's activity is particularly concentrated on TikTok. On TikTok, Snif has more than twelve times as many posts as The 7 Virtues, and Ellis Brooklyn has nearly nine times as many.
By geographical market
The 7 Virtues vs. related brands influencer activity (by country)
Estimated sponsored posts in The 7 Virtues's top markets
Snif leads in United States with 1.1k posts (80.2%), while Ellis Brooklyn has the highest estimated sponsored-post volume in United Kingdom (118 posts, 8.2%), Canada (63 posts, 4.4%). Looking at United States specifically, the split is Snif at 1.1k posts (80.2%), Ellis Brooklyn at 968 posts (67.2%), The 7 Virtues at 182 posts (59.4%).
Read more influencer strategy breakdowns
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