Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
The 7 Virtues Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 361 sponsored posts from The 7 Virtues across Instagram, TikTok and YouTube over the last 12 months.
See where The 7 Virtues invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, September was 66.2% more active in terms of posting frequency.
Social platforms breakdown
Where The 7 Virtues's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of The 7 Virtues's accounts
Instagram194
TikTok163
YouTube4
Content format by platform
Share of all sponsored posts.
Instagram · Reels
35.5%
Instagram · Feed Posts
18.3%
TikTok · Posts
45.1%
YouTube · Long-form
1.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
35.5%
Instagram · Feed Posts
18.3%
TikTok · Posts
45.1%
YouTube · Long-form
1.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How The 7 Virtues's sponsored posts perform
Reach and engagement across all 361 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
16.5K
Average views per post
1.8K
Median views per post
4.5M
Total views
$127K
Estimated media value
7.4%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@hadeelelmadhoonView on TikTok ↗
[...] you haven’t tried Vanilla Woods by @The 7 Virtues Perfume you are missing out. This is [...]
996.1K Post views
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@perfumerismView on TikTok ↗
[...] I am in love 🎂⭐ Buttercream Haze by @The 7 Virtues Perfume . Now available to shop [...]
633.8K Post views
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@zachdeparfumView on TikTok ↗
[...] long lasting perfumes at @sephora 🥹 @The 7 Virtues Perfume summer fling mini coffret [...]
221.3K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator The 7 Virtues works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
The 7 Virtues's influencers by average views per post
Share of the 212 creators in this dataset
<1K
42.5%
1K-5K
25.9%
5K-10K
10.8%
10K-50K
14.2%
50K-100K
2.4%
100K-500K
3.3%
500K+
0.9%
Top influencers The 7 Virtues works with
The 7 Virtues's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@hadeelelmadhoonTikTok1996.1K
2
@perfumerismTikTok1633.8K
3
@zachdeparfumTikTok1221.3K
4
@michixo__TikTok1195.6K
5
@maryamishtiaqInstagram1149.3K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether The 7 Virtues works with creators once, or builds an ongoing roster.
Repeat creators make up 14.6% of The 7 Virtues's creator network and generate 14.6% of total reach. The charts below show how often those partnerships recur and how much of The 7 Virtues's audience reach they account for.
Repeat creators make up 14.6% of The 7 Virtues's creator network and generate 14.6% of total reach. The charts below show how often those partnerships recur and how much of The 7 Virtues's audience reach they account for.
One-off vs. repeat creators
Share of 267 creators
Months active
Repeat creators only
2 months
64.1%
3 months
17.9%
4+ months
17.9%
Repeat partnerships at a glance
14.6%
of total reach comes from repeat creators
2.8
average posts per repeat creator
6 months
longest running partnership
Creators The 7 Virtues works with repeatedly
@scentedcloud18View on Instagram ↗
[...] featured: 🥞 Buttercream Haze @the7virtues 🎄 Let’s Make Love on Christmas [...]
23.8K Post views
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@scent_seekerView on Instagram ↗
[...] by @dolcegabbana Clementine Dream by @the7virtues (PR) Crème de Clementine by [...]
2.4K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@pearlaiveeView on Instagram ↗
[...] floral scent. NEW Amber Orchid by @the7virtues 🤍💛 Now available at @sephoracanada [...]
12.6K Post views
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The 7 Virtues's most loyal creators
@scentedcloud18
Months active6
Posts6
Total engagement5.8K
@scent_seeker
Months active4
Posts6
Total engagement1.2K
@raysvanity
Months active4
Posts4
Total engagement1.8K
Geographical breakdown
The markets where The 7 Virtues's sponsored creators are based. 97.8% of sponsored posts came from creators based in 5 markets. United States and Canada lead at 42.7% and 38.9%, with the remaining 2.2% spread across a wider range of countries.
Sponsored posts by creator location
Top 9 markets
United States
42.7%
Canada
38.9%
United Kingdom
10.3%
Italy
5.4%
Norway
0.5%
Denmark
0.5%
Nigeria
0.5%
Finland
0.5%
Sweden
0.5%
The 7 Virtues vs. related brands
How The 7 Virtues's influencer activity compares with other fragrances brands.
Sponsored posts, last 12 months
The 7 Virtues vs. related brands
4.8K posts
2.9K posts
361 posts
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