The 7 Virtues Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by The 7 Virtues over the last 12 months.
This report breaks down where & how The 7 Virtues invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The 7 Virtues, see here: The 7 Virtues influencers.
Influencer activity throughout the year
The 7 Virtues's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The 7 Virtues's influencer activity by month
Number of sponsored posts
The 7 Virtues's sponsored post volume peaks in October with 230 posts, 105% higher than the monthly average of 112. July recorded the lowest activity at 58 posts, 48% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The 7 Virtues's sponsored influencer collaborations break down by social platform:
- Instagram: 968 posts (71.3%)
- TikTok: 368 posts (27.1%)
- YouTube: 22 posts (1.6%)
The 7 Virtues's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The 7 Virtues.
Here are 3 examples of The 7 Virtues's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maryamishtiaq x The 7 Virtues
![Instagram post by @maryamishtiaq for The 7 Virtues. Caption reads: [...] would be this 🤍 Buttercream Haze by....](https://images.od.modash.io/9d651c67f739dde0c712946b9c648b850ba05ad4)
Influencer bio
Chef | Founder @itsactuallyco S4 🔪 @nextlevelcheffox S3 🍴24 in 24 @foodnetwork Collabs: maryam@underscoretalent.com
Collaboration metrics
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hadeelelmadhoon x The 7 Virtues
![TikTok post by @hadeelelmadhoon for The 7 Virtues. Caption reads: [...] you haven’t tried Vanilla Woods by @The 7....](https://images.od.modash.io/6fb2a39c29f5c41ee0eddd3743864b791283f991)
Influencer bio
what I'm wearing and cooking vancouver — hi@hadeelelmadhoon.com
Collaboration metrics
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LaurenMaeBeauty x The 7 Virtues
Influencer bio
Beauty + Makeup + Lifestyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 66.2%
- Posts: 33.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The 7 Virtues are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The 7 Virtues's influencers average views (Instagram)
Based on each influencer's average views per post
The 7 Virtues's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (38.3k avg views/post):
lovezoepotter x The 7 Virtues
Influencer bio
✨ making everyday life a little cozier 🇨🇦 mom | fashion | foodie | lifestyle 🫶🏻 self-love looks good on you 💌 zoepotter@shinetalentgroup.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
zeebabar x The 7 Virtues
![Instagram post by @zeebabar for The 7 Virtues. Caption reads: [...] or night. Available now at Sephora.....](https://images.od.modash.io/d5258052c046be16fd9fd18e0832606884984f28)
Influencer bio
toronto | zee@dulcedo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The 7 Virtues's repeat partnerships
Out of 846 unique influencers in our dataset, 39 of them (5%) posted content for The 7 Virtues in 3 or more separate calendar months. The most consistent partner is @barbstegemann, who has collaborated across 12 months with 59 total posts.
Here are 3 examples of The 7 Virtues's repeat influencer partnerships, with links to the sponsored content.
scent_seeker x The 7 Virtues
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] apple - Blackberry Lily by @the7virtues (PR)....](https://images.od.modash.io/fc61509d812b853ffe9d3bf6af8b69c3ee16e053)
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] Clementine Dream by @the7virtues (PR) Crème....](https://images.od.modash.io/a3033dfc68a49beb31a2b2bf02d38f2764280c15)
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] to Clementine Dream by @the7virtues....](https://images.od.modash.io/b98415ad92997a1d3a0e79d000a0dac4b103ab3b)
lovezoepotter x The 7 Virtues
alittleskincarelove x The 7 Virtues
![Instagram post by @alittleskincarelove for The 7 Virtues. Caption reads: [...] de lait à l’huile d’amande @the7virtues....](https://images.od.modash.io/a8e16b047e5cf1d13e979fe866642c0aa3f20f38)
![Instagram post by @alittleskincarelove for The 7 Virtues. Caption reads: [...] born in Roma @the7virtues vanilla woods....](https://images.od.modash.io/45d2fbcd4aaa57b5dcc750166374b015ba987fc8)
![Instagram post by @alittleskincarelove for The 7 Virtues. Caption reads: [...] @miumiu Miutine (gifted) @the7virtues....](https://images.od.modash.io/1726733aebe893f07bd170663c6e22442efcb893)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The 7 Virtues had the most influencer activity. 56.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (11.9%)
- United Kingdom (8.7%)
- Brazil (3.7%)
The 7 Virtues's influencer activity by market
Here is another example of The 7 Virtues collaborating with an influencer in United States.
zachdeparfum x The 7 Virtues
![TikTok post by @zachdeparfum for The 7 Virtues. Caption reads: [...] long lasting perfumes at @sephora 🥹 @The 7....](https://images.od.modash.io/d20af71fd9a67ab12051f5f5d3cc88f57f19b0f2)
The 7 Virtues's influencer activity vs. related brands
The 7 Virtues, Ellis Brooklyn, and Snif all play in modern, DTC-friendly fragrance with strong storytelling and community-driven launches. They compete for a similar audience that discovers scents via creator reviews, layering content, and sampling.
Total influencer content
The 7 Virtues vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 6k sponsored posts, marginally ahead of Snif (5.8k posts) and The 7 Virtues (1.4k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Ellis Brooklyn and Snif have each published over four times as many posts as The 7 Virtues.
By social platform
The 7 Virtues vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram and Snif leads on TikTok and YouTube. The gap is most notable on TikTok, with Snif at 5.6k, Ellis Brooklyn at 3.8k, The 7 Virtues at 368 posts. The 7 Virtues's activity is particularly concentrated on Instagram. Snif has 0 Instagram posts while Ellis Brooklyn and The 7 Virtues each have hundreds, and on YouTube Snif has far more posts than either brand.
By geographical market
The 7 Virtues vs. related brands influencer activity (by country)
Estimated sponsored posts in The 7 Virtues's top markets
Snif has the highest estimated sponsored-post volume in United States (4.7k posts, 81.1%), Canada (350 posts, 6%), suggesting a North America focus, while Ellis Brooklyn leads in United Kingdom with 498 posts (8.3%). Looking at United States specifically, the split is Snif at 4.7k posts (81.1%), Ellis Brooklyn at 3.9k posts (65.8%), The 7 Virtues at 770 posts (56.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ellis Brooklyn's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- cleanskinclub's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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