The 7 Virtues Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by The 7 Virtues over the last 12 months.
This report breaks down where & how The 7 Virtues invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The 7 Virtues, see here: The 7 Virtues influencers.
Influencer activity throughout the year
The 7 Virtues's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The 7 Virtues's influencer activity by month
Number of sponsored posts
The 7 Virtues's sponsored post volume appears to trend upward over the 12-month period, rising from 101 posts in January to 126 in December. The peak month, October, reached 247 posts, 101% higher than the monthly average of 123.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The 7 Virtues's sponsored influencer collaborations break down by social platform:
- Instagram: 948 posts (64.4%)
- TikTok: 500 posts (33.9%)
- YouTube: 25 posts (1.7%)
The 7 Virtues's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The 7 Virtues.
Here are 3 examples of The 7 Virtues's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maryamishtiaq x The 7 Virtues
![Instagram post by @maryamishtiaq for The 7 Virtues. Caption reads: [...] would be this 🤍 Buttercream Haze by....](https://images.od.modash.io/9d651c67f739dde0c712946b9c648b850ba05ad4)
Influencer bio
Chef | Founder @itsactuallyco S4 🔪 @nextlevelcheffox Collabs: maryam@underscoretalent.com
Collaboration metrics
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hadeelelmadhoon x The 7 Virtues
![TikTok post by @hadeelelmadhoon for The 7 Virtues. Caption reads: [...] you haven’t tried Vanilla Woods by @The 7....](https://images.od.modash.io/6fb2a39c29f5c41ee0eddd3743864b791283f991)
Influencer bio
what I'm wearing and cooking vancouver — hi@hadeelelmadhoon.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LaurenMaeBeauty x The 7 Virtues
Influencer bio
Beauty + Makeup + Lifestyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 64.3%
- Posts: 35.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The 7 Virtues are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The 7 Virtues's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging 1K-5K views, The 7 Virtues's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 26.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (50.5k avg views/post, 101.1k followers):
glowdaily__ x The 7 Virtues
![Instagram post by @glowdaily__ for The 7 Virtues. Caption reads: [...] frizz reduction, and shine. ** @the7virtues....](https://images.od.modash.io/41446e1848a0ecbc58fb0f3adaf33f1e9d10193e)
Influencer bio
🌟 skincare | makeup | fragrance 💌 glowdaily@myself.com 📍 🇨🇦
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.8k avg views/post, 8.9k followers):
gayfatfriend x The 7 Virtues
Influencer bio
I’m not your regular gay friend, I’m your gay fat friend! Also I don’t pay for a blue check and I need you to know that. Need. NEED.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The 7 Virtues's repeat partnerships
Out of 901 unique influencers in our dataset, 42 of them (5%) posted content for The 7 Virtues in 3 or more separate calendar months. The most consistent partner is @barbstegemann, who has collaborated across 11 months with 50 total posts.
Here are 3 examples of The 7 Virtues's repeat influencer partnerships, with links to the sponsored content.
scent_seeker x The 7 Virtues
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] (PR) - Candied Lychee by @the7virtues (PR) -....](https://images.od.modash.io/793124b9b1999238fdfba7ebcdd11203f1d923b5)
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] Candied Lychee by @the7virtues (PR) Missing....](https://images.od.modash.io/df29c6995207d12121632f2ef2f5bf703dedea8b)
kristinfragrances x The 7 Virtues
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] DBIR Green Stravaganza 🌸 @the7virtues....](https://images.od.modash.io/c7dee73d44f7c5c49fb4263bdc11a1c5e25c5b32)
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] Amber Vanilla 🧖🏻♀️ @the7virtues Vanille....](https://images.od.modash.io/79d9e1066605085677c51da3698e5f52753644a5)
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] @loccitane Amande hand care @the7virtues....](https://images.od.modash.io/561f41bf51841e62798885f48fe912c0cb529c65)
scentedcloud18 x The 7 Virtues
![Instagram post by @scentedcloud18 for The 7 Virtues. Caption reads: [...] 🥞 Buttercream Haze @the7virtues 🎄 Let’s....](https://images.od.modash.io/e7bfe8cf21b1519f157f9ab7faed63f5d6f59965)
![Instagram post by @scentedcloud18 for The 7 Virtues. Caption reads: [...] Buttercream Haze* @the7virtues Delicious....](https://images.od.modash.io/50a240e11a43094b3905d741d1e65fa3d4774673)
![Instagram post by @scentedcloud18 for The 7 Virtues. Caption reads: [...] 🍰 #perfume #perfumes #the7virtues....](https://images.od.modash.io/c2d793fd830dc9432ccba8846a8094a1d6c2afb2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The 7 Virtues had the most influencer activity. 58.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (11.3%)
- United Kingdom (8.5%)
- India (3.7%)
The 7 Virtues's influencer activity by market
Here is another example of The 7 Virtues collaborating with an influencer in United States.
zachdeparfum x The 7 Virtues
![TikTok post by @zachdeparfum for The 7 Virtues. Caption reads: [...] vanilla woods 💙 y’all know i love @The 7....](https://images.od.modash.io/b8443a2bbe213c9d5cb8ddab9346fe8e70ca5188)
The 7 Virtues's influencer activity vs. related brands
The 7 Virtues competes in fragrance with an identity- and story-led angle that performs well in review content. Ellis Brooklyn and Olfactory NYC appeal to similar clean/modern scent shoppers and rely on influencer discovery and layering education.
Total influencer content
The 7 Virtues vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.5k sponsored posts, significantly outpacing The 7 Virtues (1.5k posts) and Olfactory NYC (860 posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has several times more total posts than The 7 Virtues and Olfactory NYC.
By social platform
The 7 Virtues vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Ellis Brooklyn at 3.6k, The 7 Virtues at 500, Olfactory NYC at 331 posts. On TikTok, Ellis Brooklyn has several times more posts than The 7 Virtues and Olfactory NYC.
By geographical market
The 7 Virtues vs. related brands influencer activity (by country)
Estimated sponsored posts in The 7 Virtues's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (3.7k posts, 66%), United Kingdom (466 posts, 8.4%), Canada (305 posts, 5.5%), suggesting a North America focus, while Olfactory NYC leads in Brazil with 23 posts (2.7%). Looking at United States specifically, the split is Ellis Brooklyn at 3.7k posts (66%), The 7 Virtues at 868 posts (58.9%), Olfactory NYC at 680 posts (79.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ellis Brooklyn's Influencer Marketing Strategy
- Olfactory NYC's Influencer Marketing Strategy
- Beyond The Vines's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Loop Earplugs's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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