The 7 Virtues Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by The 7 Virtues over the last 12 months.
This report breaks down where & how The 7 Virtues invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with The 7 Virtues, see here: The 7 Virtues influencers.
Influencer activity throughout the year
The 7 Virtues's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
The 7 Virtues's influencer activity by month
Number of sponsored posts
The 7 Virtues's sponsored post volume peaks in October with 228 posts, 98% higher than the monthly average of 115. June recorded the lowest activity at 56 posts, 51% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of The 7 Virtues's sponsored influencer collaborations break down by social platform:
- Instagram: 992 posts (71.8%)
- TikTok: 365 posts (26.4%)
- YouTube: 24 posts (1.7%)
The 7 Virtues's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for The 7 Virtues.
Here are 3 examples of The 7 Virtues's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
maryamishtiaq x The 7 Virtues
![Instagram post by @maryamishtiaq for The 7 Virtues. Caption reads: [...] would be this 🤍 Buttercream Haze by....](https://images.od.modash.io/9d651c67f739dde0c712946b9c648b850ba05ad4)
Influencer bio
Chef | Founder @itsactuallyco S4 🔪 @nextlevelcheffox S3 🍴24 in 24 @foodnetwork Collabs: maryam@underscoretalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
hadeelelmadhoon x The 7 Virtues
![TikTok post by @hadeelelmadhoon for The 7 Virtues. Caption reads: [...] you haven’t tried Vanilla Woods by @The 7....](https://images.od.modash.io/6fb2a39c29f5c41ee0eddd3743864b791283f991)
Influencer bio
what I'm wearing and cooking vancouver — hi@hadeelelmadhoon.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LaurenMaeBeauty x The 7 Virtues
Influencer bio
Beauty + Makeup + Lifestyle
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 65.4%
- Posts: 34.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers The 7 Virtues are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
The 7 Virtues's influencers average views (Instagram)
Based on each influencer's average views per post
The 7 Virtues's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (35.5k avg views/post):
mahnoormtl x The 7 Virtues
![Instagram post by @mahnoormtl for The 7 Virtues. Caption reads: [...] want summer to end 😭🍊✨🎀 @shein_ca....](https://images.od.modash.io/c2dea040f253c90f82302ddd6d3d4bb9adacc93b)
Influencer bio
Growing long healthy hair 🎀 Beauty • Fashion • Lifestyle 📍Montreal Collabs: mahnoormtl@rallycreators.com PR: mahnoormtlofficial@gmail.com @naamaandco
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
fragrancezusje x The 7 Virtues
![Instagram post by @fragrancezusje for The 7 Virtues. Caption reads: [...] Cherry Kokomo* 🍒 @the7virtues Cherry....](https://images.od.modash.io/54bb050c805fe4691fc9b3b267c0310d34d53d3f)
Influencer bio
Perfume enthusiast Rose lover 🌹 +35K on TikTok 𝙒𝙝𝙮 𝙗𝙚 𝙙𝙚𝙥𝙧𝙚𝙨𝙨𝙚𝙙 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙗𝙪𝙮 ✨𝙥𝙚𝙧𝙛𝙪𝙢𝙚✨?
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
The 7 Virtues's repeat partnerships
Out of 839 unique influencers in our dataset, 42 of them (5%) posted content for The 7 Virtues in 3 or more separate calendar months. The most consistent partner is @barbstegemann, who has collaborated across 13 months with 56 total posts.
Here are 3 examples of The 7 Virtues's repeat influencer partnerships, with links to the sponsored content.
scent_seeker x The 7 Virtues
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] apple - Blackberry Lily by @the7virtues (PR)....](https://images.od.modash.io/fc61509d812b853ffe9d3bf6af8b69c3ee16e053)
![Instagram post by @scent_seeker for The 7 Virtues. Caption reads: [...] Clementine Dream by @the7virtues (PR) Crème....](https://images.od.modash.io/a3033dfc68a49beb31a2b2bf02d38f2764280c15)
lovezoepotter x The 7 Virtues
kristinfragrances x The 7 Virtues
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] @loccitane Amande hand care @the7virtues....](https://images.od.modash.io/561f41bf51841e62798885f48fe912c0cb529c65)
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] Amber Vanilla 🧖🏻♀️ @the7virtues Vanille....](https://images.od.modash.io/79d9e1066605085677c51da3698e5f52753644a5)
![Instagram post by @kristinfragrances for The 7 Virtues. Caption reads: [...] Coconut Sun [gifted] 🌴 @the7virtues Maui....](https://images.od.modash.io/8b317e7e208bc2a0e4c41fca72176991b80f51c4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where The 7 Virtues had the most influencer activity. 57.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (12%)
- United Kingdom (9.1%)
- India (3.9%)
The 7 Virtues's influencer activity by market
Here is another example of The 7 Virtues collaborating with an influencer in United States.
zachdeparfum x The 7 Virtues
![TikTok post by @zachdeparfum for The 7 Virtues. Caption reads: [...] long lasting perfumes at @sephora 🥹 @The 7....](https://images.od.modash.io/d20af71fd9a67ab12051f5f5d3cc88f57f19b0f2)
The 7 Virtues's influencer activity vs. related brands
The 7 Virtues competes with Ellis Brooklyn and Olfactory NYC in modern fragrance with strong storytelling, discovery sets, and layering-friendly positioning. Their influencer overlap typically centers on scent reviews, gift guides, and personality-driven fragrance recommendations.
Total influencer content
The 7 Virtues vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ellis Brooklyn leads with 5.9k sponsored posts, significantly outpacing The 7 Virtues (1.4k posts) and Olfactory NYC (988 posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Ellis Brooklyn has several times more total posts than both The 7 Virtues and Olfactory NYC.
By social platform
The 7 Virtues vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ellis Brooklyn leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Ellis Brooklyn at 3.7k, The 7 Virtues at 365, Olfactory NYC at 307 posts. The 7 Virtues's activity is particularly concentrated on Instagram. On TikTok, Ellis Brooklyn has several times more posts than The 7 Virtues and Olfactory NYC.
By geographical market
The 7 Virtues vs. related brands influencer activity (by country)
Estimated sponsored posts in The 7 Virtues's top markets
Ellis Brooklyn has the highest estimated sponsored-post volume in United States (4k posts, 66.5%), United Kingdom (476 posts, 8%), Canada (321 posts, 5.4%), suggesting a North America focus, while Olfactory NYC has the highest estimated sponsored-post volume in India (31 posts, 3.1%), Brazil (26 posts, 2.6%). Looking at United States specifically, the split is Ellis Brooklyn at 4k posts (66.5%), The 7 Virtues at 789 posts (57.1%), Olfactory NYC at 779 posts (78.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ellis Brooklyn's Influencer Marketing Strategy
- Olfactory NYC's Influencer Marketing Strategy
- cleanskinclub's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- Petalandpup's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.