We analyzed 1.2k pieces of influencer content sponsored by Vograce over the last 12 months.
This report breaks down where & how Vograce invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vograce, see here: Vograce influencers.
Vograce's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Vograce's sponsored post volume appears to trend upward over the 12-month period, rising from 90 posts in January to 119 in December. The peak month, September, reached 161 posts, 66% higher than the monthly average of 97.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vograce's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Vograce.
Here are 3 examples of Vograce's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💌 business@juliagisella.com 15M on TT and 17M YT #jelliegang ⭐️my marker set / art course ↓ Patreon, imprint ↓
Collaboration metrics
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Influencer bio
🌸Annie🌸22🌸Digital artist🌸🇻🇪🌸
Collaboration metrics
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Influencer bio
world's most artist. local little guy and unprofessional character designer, animator, and graphic designer ☆ contact me by email @ inkiio@intheblackmedia.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Vograce are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45.3% of partnerships featuring creators averaging 10K-50K views, Vograce's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (399.1k avg views/post, 124.4k followers):
Influencer bio
18 chilenaa ola escuchen mi playlist porfsvor
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.1k avg views/post, 22.4k followers):
Influencer bio
Agender✧* artist ◍DON'T REPOST/COPY/TRACE MY ART◍•° Tqmpol ๑*:・°♡ .∧,,,∧ {\ _/} ( ̳• · • ̳) (´︶` ) / づ ♡ ⊂ ) ☁️Info:
Collaboration metrics
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Out of 945 unique influencers in our dataset, 11 of them (1%) posted content for Vograce in 3 or more separate calendar months. The most consistent partner is @_abracadeborah, who has collaborated across 6 months with 7 total posts.
Here are 3 examples of Vograce's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Vograce had the most influencer activity. 55.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Vograce collaborating with an influencer in United States.
Vograce’s custom merch and accessories compete for creator and fandom budgets alongside Makeship’s limited-run plush drops and Youtooz’s collectible collaborations. These brands win through community-driven launches, preorder mechanics, and unboxing-focused influencer content.
Total sponsored posts tracked (last 12 months)
Youtooz leads with 2.1k sponsored posts, marginally ahead of Makeship (1.9k posts) and Vograce (1.2k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Among these brands, Youtooz leads on Instagram and TikTok and Makeship leads on YouTube. The gap is most notable on YouTube, with Makeship at 1.3k, Youtooz at 891, Vograce at 92 posts. Makeship's activity is particularly concentrated on YouTube. Makeship has far more YouTube posts than Vograce and Youtooz.
Estimated sponsored posts in Vograce's top markets
Youtooz has the highest estimated sponsored-post volume in United States (1.4k posts, 65.6%), United Kingdom (196 posts, 9.5%), while Makeship leads in Canada with 111 posts (5.9%), while Vograce has the highest estimated sponsored-post volume in Mexico (102 posts, 8.8%), Brazil (72 posts, 6.2%). Looking at United States specifically, the split is Youtooz at 1.4k posts (65.6%), Makeship at 1.2k posts (62.1%), Vograce at 646 posts (55.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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