We analyzed 1.1k pieces of influencer content sponsored by Vograce over the last 12 months.
This report breaks down where & how Vograce invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vograce, see here: Vograce influencers.
Vograce's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Vograce's sponsored post volume appears to trend upward over the 12-month period, rising from 83 posts in January to 108 in December. The peak month, September, reached 153 posts, 59% higher than the monthly average of 96.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vograce's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Vograce.
Here are 3 examples of Vograce's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
💌 business@juliagisella.com 15M on TT and 17M YT #jelliegang ⭐️limited drop FLOUFS march 15th↓ Patreon, imprint ↓
Collaboration metrics
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Influencer bio
Comiquitas comicas 📍Valencia 🇻🇪 Contacto👇 martoonstudioficial@gmail.com
Collaboration metrics
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Influencer bio
❦ 𝚃𝙷𝙴 𝙶𝚁𝙸𝙼𝙿𝙾𝚁𝚃 𝙼𝙸𝚂𝙵𝙸𝚃𝚂 ❦ 𝙰 𝚌𝚑𝚊𝚗𝚗𝚎𝚕 𝚍𝚎𝚍𝚒𝚌𝚊𝚝𝚎𝚍 𝚝𝚘 𝚖𝚢 𝚘𝚛𝚒𝚐𝚒𝚗𝚊𝚕 𝚙𝚊𝚜𝚜𝚒𝚘𝚗 𝚙𝚛𝚘𝚓𝚎𝚌𝚝, 𝚃𝚑𝚎 𝙶𝚛𝚒𝚖𝚙𝚘𝚛𝚝 𝙼𝚒𝚜𝚏𝚒𝚝𝚜, 𝚌𝚘𝚗𝚜𝚒𝚜𝚝𝚒𝚗𝚐 𝚘𝚏 𝚝𝚑𝚛𝚎𝚎 𝚌𝚘𝚛𝚛𝚎𝚕𝚊𝚝𝚎𝚍 𝚋𝚘𝚘𝚔 𝚜𝚎𝚛𝚒𝚎𝚜, 𝚒𝚕𝚕𝚞𝚜𝚝𝚛𝚊𝚝𝚒𝚘𝚗𝚜, 𝚊𝚗𝚍 𝚊𝚗𝚒𝚖𝚊𝚝𝚒𝚘𝚗𝚜. 𝚃𝚘 𝚜𝚞𝚙𝚙𝚘𝚛𝚝 𝚝𝚑𝚎 𝚙𝚛𝚘𝚓𝚎𝚌𝚝, 𝚛𝚎𝚊𝚍 𝚜𝚝𝚘𝚛𝚢 𝚕𝚘𝚛𝚎 𝚊𝚗𝚍 𝚏𝚒𝚗𝚍 𝚘𝚝𝚑𝚎𝚛 𝚜𝚘𝚌𝚒𝚊𝚕𝚜, 𝚌𝚑𝚎𝚌𝚔 𝚘𝚞𝚝 𝚝𝚑𝚎 𝚕𝚒𝚗𝚔𝚜!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Vograce are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 43.3% of partnerships featuring creators averaging 10K-50K views, Vograce's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (297.1k avg views/post):
Influencer bio
18 chilenaa ola escuchen mi playlist porfsvor
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.4k avg views/post):
Influencer bio
✘ DO NOT REPOST/REUSE ✘ ✦ ENG/GER/中文 ✦ ✧ Comms || OPEN ✧ ✦ OCs || #mei_bbys ✦ ✧ Comics Acc || @meicomix ✧
Collaboration metrics
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Out of 888 unique influencers in our dataset, 14 of them (2%) posted content for Vograce in 3 or more separate calendar months. The most consistent partner is @effipeonia, who has collaborated across 7 months with 12 total posts.
Here are 3 examples of Vograce's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Vograce had the most influencer activity. 56.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Vograce collaborating with an influencer in United States.
Vograce overlaps with Youtooz and Makeship in creator-centric merch and collectible-style products, where influencer-led launches and fan-community activation are the primary growth engine.
Total sponsored posts tracked (last 12 months)
Makeship leads with 2.1k sponsored posts, marginally ahead of Youtooz (2k posts) and Vograce (1.1k posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Vograce leads on TikTok, while Youtooz has the most activity on Instagram and Makeship has the most activity on YouTube. The gap is most notable on YouTube, with Makeship at 1.6k, Youtooz at 908, Vograce at 39 posts. Vograce's activity is particularly concentrated on Instagram. On YouTube, Makeship and Youtooz have far more posts than Vograce.
Estimated sponsored posts in Vograce's top markets
Makeship has the highest estimated sponsored-post volume in United States (1.3k posts, 62.7%), Canada (127 posts, 6%), suggesting a North America focus, while Youtooz leads in United Kingdom with 201 posts (10.1%), while Vograce has the highest estimated sponsored-post volume in Mexico (99 posts, 8.6%), Brazil (76 posts, 6.6%). Looking at United States specifically, the split is Makeship at 1.3k posts (62.7%), Youtooz at 1.3k posts (65.7%), Vograce at 649 posts (56.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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