We analyzed 416 pieces of influencer content sponsored by Vograce over the last 12 months.
This report breaks down where & how Vograce invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vograce, see here: Vograce influencers.
Vograce's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
Vograce's sponsored post volume appears to trend upward over the 12-month period, rising from 25 posts in January to 40 in December. The peak month, November, reached 56 posts, 60% higher than the monthly average of 35.
Total views on sponsored video posts
November generated the most views at 3.1M, while January recorded the least at 164.9k. Across all tracked posts in the 12-month window, average views per post were 26.4k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @bolzanpaula, generated 715k views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vograce's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Vograce.
Here are 3 examples of Vograce's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🩷2D Animator | Illustrator 💛ENTJ | LVL28 | ATL | ♑︎ ♌︎ ♎︎ 💙 Support me on my P🔞treon!
Collaboration metrics
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Influencer bio
Subo videos 🇦🇷🧉🎨 contactopaubolzan@gmail.com
Collaboration metrics
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Influencer bio
I'm Chilly!! (not literally.. usually) I do art stuff!! business inquires email: chillysflops@gmail.com banner art by: @Papa_appliepie
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Vograce are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 53.9% of partnerships featuring creators averaging 10K-50K views, Vograce's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K and 500K+ segments.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (295.7k avg views/post):
Influencer bio
18 chilenaa ola escuchen mi playlist porfsvor
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.3k avg views/post):
Influencer bio
🥖REPOST WITH CREDITS 🍞🇵🇪 / AQP
Collaboration metrics
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Out of 369 unique influencers in our dataset, 5 of them (1%) posted content for Vograce in 3 or more separate calendar months. The most consistent partner is @hyunsdojo, who has collaborated across 3 months with 4 total posts.
Here are 3 examples of Vograce's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Vograce had the most influencer activity. 54.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Vograce collaborating with an influencer in United States.
Vograce caters to fandom and creator communities with customizable merch-style products, often promoted through social platforms and artist collaborations. Makeship and Youtooz similarly monetize online fandoms and creators with collectible/merch drops, making them natural competitors for audience attention and influencer-led growth.
Total sponsored posts tracked (last 12 months)
Vograce leads with 416 sponsored posts, significantly outpacing Youtooz (193 posts) and Makeship (122 posts). Across all three brands, the average volume is 244 posts, indicating limited or experimental influencer activity.
Sponsored posts by platform
Vograce leads on Instagram and TikTok, while Youtooz leads on YouTube. The gap is most notable on Instagram, with Vograce at 289, Youtooz at 45, Makeship at 17 posts. Makeship's activity is particularly concentrated on YouTube. Vograce has several times more Instagram posts than Makeship and Youtooz, while Makeship and Youtooz have about twice as many YouTube posts as Vograce.
Estimated sponsored posts in Vograce's top markets
Vograce has the highest estimated sponsored-post volume in United States (228 posts, 54.7%), Mexico (36 posts, 8.7%), Brazil (27 posts, 6.4%), suggesting a North America focus, while Youtooz has the highest estimated sponsored-post volume in United Kingdom (20 posts, 10.3%), Canada (11 posts, 5.7%). Looking at United States specifically, the split is Vograce at 228 posts (54.7%), Youtooz at 127 posts (66%), Makeship at 76 posts (62%). Vograce's strength in United States may indicate a home-market focus, while Youtooz shows broader regional investment.
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.