We analyzed 1.4k pieces of influencer content sponsored by RENPHO over the last 12 months.
This report breaks down where & how RENPHO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RENPHO, see here: RENPHO influencers.
RENPHO's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
Number of sponsored posts
RENPHO's sponsored post volume peaks in December with 221 posts, 110% higher than the monthly average of 105. May recorded the lowest activity at 55 posts, 48% below average. This could reflect a holiday-focused influencer strategy.
Total views on sponsored video posts
June generated the most views at 5.7M, while February recorded the least at 73.1k. Across all tracked posts in the 12-month window, average views per post were 15.6k. Interestingly, the highest-view month (June) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @blake.frampton, generated 4.8M views.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RENPHO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for RENPHO.
Here are 3 examples of RENPHO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
✨Sharing my favorite Amazon finds & more!✨ My links & Amazon Storefront👇
Collaboration metrics
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Influencer bio
"Let's go to Hell & Back" Health & Fitness bframpton.biz@gmail.com
Collaboration metrics
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Influencer bio
Welcome to our channel! We love to fish, we hope you follow along with us on this journey. Follow me on Instagram @thecastlife
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers RENPHO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 65.3% of partnerships featuring creators averaging <1K views, RENPHO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (43.1k avg views/post):
Influencer bio
your plus size gym bestie 33 | raleigh📍 🏃🏾♀️ 💪🏾 🏋🏾♀️ 💌 chantalinmotion@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.0k avg views/post):
Influencer bio
FL ☀️ IF YOU’RE READING THIS, ILY boy mom, June 2026!! 💙 samanatorcollab@gmail.com
Collaboration metrics
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Out of 898 unique influencers in our dataset, 17 of them (2%) posted content for RENPHO in 3 or more separate calendar months. The most consistent partner is @jackieriso, who has collaborated across 5 months with 16 total posts.
Here are 3 examples of RENPHO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where RENPHO had the most influencer activity. 56.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of RENPHO collaborating with an influencer in United States.
RENPHO sits in at-home wellness and fitness tech that benefits from review-style influencer content. WHOOP competes for quantified-self and wellness tracking audiences, while WalkingPad overlaps with the home-fitness lifestyle segment.
Total sponsored posts tracked (last 12 months)
RENPHO leads with 1.4k sponsored posts, significantly outpacing WHOOP (670 posts) and WalkingPad (435 posts). Across all three brands, the average volume is 824 posts, suggesting moderate but consistent investment. RENPHO has about twice as many total posts as WHOOP and more than three times as many as WalkingPad.
Sponsored posts by platform
RENPHO leads on TikTok, while WalkingPad has the most activity on Instagram and WHOOP has the most activity on YouTube. The gap is most notable on TikTok, with RENPHO at 1.2k, WalkingPad at 42, WHOOP at 36 posts. RENPHO's activity is particularly concentrated on TikTok. RENPHO has far more TikTok posts than WHOOP or WalkingPad, while WHOOP has far more YouTube posts than RENPHO or WalkingPad.
Estimated sponsored posts in RENPHO's top markets
RENPHO has the highest estimated sponsored-post volume in United States (774 posts, 56.6%), United Kingdom (134 posts, 9.8%), Brazil (79 posts, 5.8%), while WalkingPad leads in France with 65 posts (14.9%), while WHOOP leads in Australia with 44 posts (6.5%). Looking at United States specifically, the split is RENPHO at 774 posts (56.6%), WHOOP at 285 posts (42.6%), WalkingPad at 205 posts (47.1%). RENPHO's strength in United States and United Kingdom may indicate a home-market focus, while WHOOP shows broader regional investment.
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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