We analyzed 3.1k pieces of influencer content sponsored by RENPHO over the last 12 months.
This report breaks down where & how RENPHO invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with RENPHO, see here: RENPHO influencers.
RENPHO's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
RENPHO's sponsored post volume appears to trend upward over the 12-month period, rising from 351 posts in January to 534 in December. The peak month, December, reached 534 posts, 109% higher than the monthly average of 255.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of RENPHO's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for RENPHO.
Here are 3 examples of RENPHO's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
✨Sharing my favorite Amazon finds & more!✨ My links & Amazon Storefront👇 Affiliate links
Collaboration metrics
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Influencer bio
"Let's go to Hell & Back" Health & Fitness bframpton.biz@gmail.com
Collaboration metrics
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Influencer bio
Amazon finds + ASMR + Packing + Disney Vlogs
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers RENPHO are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 62.1% of partnerships featuring creators averaging <1K views, RENPHO's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (120.7k avg views/post):
Influencer bio
Media inquiries: jennifer@jenniferbrownthomas.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.0k avg views/post):
Influencer bio
FL ☀️ IF YOU’RE READING THIS, ILY boy mom, June 2026!! 💙 samanatorcollab@gmail.com
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 84 of them (5%) posted content for RENPHO in 3 or more separate calendar months. The most consistent partner is @ladymawa, who has collaborated across 8 months with 31 total posts.
Here are 3 examples of RENPHO's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where RENPHO had the most influencer activity. 53.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of RENPHO collaborating with an influencer in United States.
RENPHO targets at-home wellness and fitness-adjacent tech that performs well in routine and progress content. WalkingPad and YESOUL FITNESS compete for the same home-fitness buyer and use similar influencer demonstrations and lifestyle positioning.
Total sponsored posts tracked (last 12 months)
RENPHO leads with 3.1k sponsored posts, significantly outpacing WalkingPad (1.4k posts) and YESOUL FITNESS (1.3k posts). Across all three brands, the average volume is 1.9k posts, suggesting established influencer marketing investments. RENPHO has more than twice as many total posts as WalkingPad and YESOUL FITNESS.
Sponsored posts by platform
RENPHO leads on TikTok, while YESOUL FITNESS has the most activity on Instagram and WalkingPad has the most activity on YouTube. The gap is most notable on TikTok, with RENPHO at 2.7k, WalkingPad at 127, YESOUL FITNESS at 0 posts. RENPHO's activity is particularly concentrated on TikTok. TikTok posts are concentrated with RENPHO, which has far more than WalkingPad, while YESOUL FITNESS has none.
Estimated sponsored posts in RENPHO's top markets
RENPHO has the highest estimated sponsored-post volume in United States (1.6k posts, 53.7%), United Kingdom (232 posts, 7.6%), Brazil (171 posts, 5.6%), while WalkingPad leads in France with 234 posts (16.6%), while YESOUL FITNESS leads in India with 75 posts (5.8%). Looking at United States specifically, the split is RENPHO at 1.6k posts (53.7%), YESOUL FITNESS at 664 posts (51.5%), WalkingPad at 610 posts (43.2%). RENPHO's strength in United States and United Kingdom may indicate a home-market focus, while YESOUL FITNESS shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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