We analyzed 5.4k pieces of influencer content sponsored by TLF Apparel over the last 12 months.
This report breaks down where & how TLF Apparel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TLF Apparel, see here: TLF Apparel influencers.
TLF Apparel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
TLF Apparel's influencer output appears relatively consistent throughout the year, averaging about 452 sponsored posts per month. March recorded the highest volume at 641 posts (42% above average), while February was the quietest at 169 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TLF Apparel's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TLF Apparel.
Here are 3 examples of TLF Apparel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Lose Weight & Improve Mobility🔥 Athlete @muscletech | @tlfapparel 🙏 It's not always easy, but it is simple
Collaboration metrics
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Influencer bio
💪🏿 OFFICIAL TIKTOK 🏆 8x Mr "O" RCSS | @TLFapparel | @Panatta_Official
Collaboration metrics
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Influencer bio
Get a glimpse into Ronnie Coleman's Past, Present & Future. Enjoy his Official YouTube Channel with Workouts, Motivation, Supplementation, Exclusive interviews on Nothin' But A Podcast, all of his unseen footage and more! Ronnie Coleman Signature Series™ is owned and operated by 8X Mr.Olympia Ronnie Coleman. 🏆 Subscribe to discover his most incredible experiences in the world of Bodybuilding and Check out the Store. Yeah Buddy! 💪🏿
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers TLF Apparel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 42.6% of partnerships featuring creators averaging 1K-5K views, TLF Apparel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (552.7k avg views/post):
Influencer bio
Atleta: @megaplexstars ⭐️ @tlfapparel @tlfwomen Código: TLF-NATHALIA Te ayudo a sentirte fuerte y saludable 🏋🏻♀️ @bynathaliam
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.0k avg views/post):
Influencer bio
📍Miami Collabs 📩Jessikatalent@ml-agency.co
Collaboration metrics
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Out of 859 unique influencers in our dataset, 151 of them (18%) posted content for TLF Apparel in 3 or more separate calendar months. The most consistent partner is @tlfwomen, who has collaborated across 13 months with 73 total posts.
Here are 3 examples of TLF Apparel's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where TLF Apparel had the most influencer activity. 72.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of TLF Apparel collaborating with an influencer in United States.
TLF Apparel competes with Gymshark and YoungLA in gym and lifestyle training apparel aimed at fitness-focused audiences. All three are strong influencer marketing players built around athlete creators, transformation content, and community-driven drops.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing YoungLA (33.5k posts) and TLF Apparel (5.4k posts). Across all three brands, the average volume is 42.9k posts, indicating mature, scaled influencer programs. Gymshark has far more total social posts than TLF Apparel and YoungLA.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram and TikTok and YoungLA leads on YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, YoungLA at 25.7k, TLF Apparel at 4.2k posts. TLF Apparel's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark has far more posts than TLF Apparel and YoungLA.
Estimated sponsored posts in TLF Apparel's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while TLF Apparel leads in Brazil with 255 posts (4.7%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), YoungLA at 22k posts (64.4%), TLF Apparel at 3.9k posts (72.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.