TLF Apparel Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by TLF Apparel over the last 12 months.
This report breaks down where & how TLF Apparel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TLF Apparel, see here: TLF Apparel influencers.
Influencer activity throughout the year
TLF Apparel's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
TLF Apparel's influencer activity by month
Number of sponsored posts
TLF Apparel's sponsored post volume appears to trend upward over the 12-month period, rising from 63 posts in January to 103 in December. The peak month, October, reached 181 posts, 83% higher than the monthly average of 99.
TLF Apparel's influencer activity by month (views)
Total views on sponsored video posts
March generated the most views at 15.5M, while May recorded the least at 446.5k. Across all tracked posts in the 12-month window, average views per post were 50.5k. Interestingly, the highest-view month (March) does not align with peak post volume (October), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @michaeldean2.0, generated 13.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TLF Apparel's sponsored influencer collaborations break down by social platform:
- Instagram: 969 posts (81.5%)
- TikTok: 198 posts (16.7%)
- YouTube: 22 posts (1.9%)
TLF Apparel's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TLF Apparel.
Here are 3 examples of TLF Apparel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
michaeldean2.0 x TLF Apparel
![Instagram post by @michaeldean2.0 for TLF Apparel. Caption reads: [...] them with intention.
Micro mesh set....](https://images.od.modash.io/6095ea374a95964ec76661c8f79c1a2da6bb247f)
Influencer bio
Lose Weight & Improve Mobility🔥 Athlete @muscletech | @tlfapparel 📩 DM for FREE metabolism kickstarter plan
Collaboration metrics
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cori_rae x TLF Apparel
![TikTok post by @cori_rae for TLF Apparel. Caption reads: [...] #vlog #wellness @BioBabe @Solawave....](https://images.od.modash.io/228e8f19c90dc1fdf02032a982fc6180917270cc)
Influencer bio
1up nutrition athlete: cori 💌: coriraefit@gmail.com Biobabe mouth tape💋💕⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
RonnieColeman8 x TLF Apparel
Influencer bio
Get a glimpse into Ronnie Coleman's Past, Present & Future. Enjoy his Official YouTube Channel with Workouts, Motivation, Supplementation, Exclusive interviews on Nothin' But A Podcast, all of his unseen footage and more! Ronnie Coleman Signature Series™ is owned and operated by 8X Mr.Olympia Ronnie Coleman. 🏆 Subscribe to discover his most incredible experiences in the world of Bodybuilding and Check out the Store. Yeah Buddy! 💪🏿
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58.8%
- Reels: 41.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TLF Apparel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TLF Apparel's influencers average views (Instagram)
Based on each influencer's average views per post
With 51.4% of partnerships featuring creators averaging 1K-5K views, TLF Apparel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (910.9k avg views/post, 416.8k followers):
mattgreggo x TLF Apparel
Influencer bio
✖️ NEW YORK | DETROIT | TAMPA CHAMP 🏆 ✖️ @axeandsledge @tlfapparel @gymreapers ✖️ Code GREGGO ✖️ COACH of @teamelevatecoaching
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post, 299.4k followers):
jessikakolosovas x TLF Apparel
Influencer bio
📍Miami Collabs 📩Jessikatalent@ml-agency.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TLF Apparel's repeat partnerships
Out of 287 unique influencers in our dataset, 79 of them (28%) posted content for TLF Apparel in 3 or more separate calendar months. The most consistent partner is @chaunesseabailey, who has collaborated across 12 months with 28 total posts.
Here are 3 examples of TLF Apparel's repeat influencer partnerships, with links to the sponsored content.
chaunesseabailey x TLF Apparel
![Instagram post by @chaunesseabailey for TLF Apparel. Caption reads: [...] 3xamrap
Wearing @tlfapparel tempo....](https://images.od.modash.io/3242a2adb1a11db6038f3cc39e172b032269b48d)
![Instagram post by @chaunesseabailey for TLF Apparel. Caption reads: [...] my all time fave @tlfapparel scrunch butt....](https://images.od.modash.io/1df5b8b31e7faefffb37dabc53f4bd8d8606b723)
![Instagram post by @chaunesseabailey for TLF Apparel. Caption reads: [...] my current fave set from @tlfapparel
Tempo....](https://images.od.modash.io/e2e31891be7c2db7e6001f55fc4ce5911acd81ae)
laurenlf x TLF Apparel
![Instagram post by @laurenlf for TLF Apparel. Caption reads: [...] #gdwm #gymfits #tlfpartner #tlfapparel.](https://images.od.modash.io/1def34cfc22c6d596ecf65c8e002a37956c7afaf)
![Instagram post by @laurenlf for TLF Apparel. Caption reads: [...] my workouts <3
Fit check ✨ @tlfapparel....](https://images.od.modash.io/2dcf2902e60319487f0ab7ac794f9d1e2f3371cc)
countrygurl_tyler x TLF Apparel
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...]
Dc: TLF-TYLER saves 🤑
@tlfapparel #sponsor....](https://images.od.modash.io/2c8345f917235eb0e09270bb5f7c6cb33e74ad02)
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...] TLF-TYLER
💕🔗in bio 🥰
@tlfapparel....](https://images.od.modash.io/bfd1cbfb123f71a450dc38178e96b842cf1cb779)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TLF Apparel had the most influencer activity. 71.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.1%)
- United Kingdom (4.2%)
- Canada (4.1%)
TLF Apparel's influencer activity by market
Here is another example of TLF Apparel collaborating with an influencer in United States.
heloisehut x TLF Apparel
![Instagram post by @heloisehut for TLF Apparel. Caption reads: [...] this leg day 🤓🤓 my code TLF-HELOISE....](https://images.od.modash.io/887bf13cc22afc8ee1df85057b7b3227fe809525)
TLF Apparel's influencer activity vs. related brands
TLF Apparel targets gym and training consumers, overlapping strongly with YoungLA’s fitness-community positioning and Gymshark’s scaled influencer/athlete-led strategy in performance apparel.
Total influencer content
TLF Apparel vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 11.2k sponsored posts, significantly outpacing YoungLA (1.7k posts) and TLF Apparel (1.2k posts). Across all three brands, the average volume is 4.7k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than TLF Apparel and YoungLA.
By social platform
TLF Apparel vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 8.3k, YoungLA at 1k, TLF Apparel at 969 posts. TLF Apparel's activity is particularly concentrated on Instagram. Gymshark has far more Instagram posts than TLF Apparel and YoungLA.
By geographical market
TLF Apparel vs. related brands influencer activity (by country)
Estimated sponsored posts in TLF Apparel's top markets
Gymshark has the highest estimated sponsored-post volume in United States (5.7k posts, 50.9%), United Kingdom (1.6k posts, 13.9%), Mexico (404 posts, 3.6%), suggesting a North America focus, while TLF Apparel leads in Brazil with 61 posts (5.1%). Looking at United States specifically, the split is Gymshark at 5.7k posts (50.9%), YoungLA at 1.1k posts (65.1%), TLF Apparel at 849 posts (71.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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