TLF Apparel Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by TLF Apparel over the last 12 months.
This report breaks down where & how TLF Apparel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TLF Apparel, see here: TLF Apparel influencers.
Influencer activity throughout the year
TLF Apparel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TLF Apparel's influencer activity by month
Number of sponsored posts
TLF Apparel's influencer output appears relatively consistent throughout the year, averaging about 361 sponsored posts per month. July recorded the highest volume at 496 posts (37% above average), while June was the quietest at 180 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TLF Apparel's sponsored influencer collaborations break down by social platform:
- Instagram: 3.2k posts (72.7%)
- TikTok: 942 posts (21.7%)
- YouTube: 242 posts (5.6%)
TLF Apparel's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TLF Apparel.
Here are 3 examples of TLF Apparel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
laura.roskein x TLF Apparel
![Instagram post by @laura.roskein for TLF Apparel. Caption reads: [...] to do this with 😏set is from @tlfapparel....](https://images.od.modash.io/d02550c06b3ad231b6f1115c8e3aa4489749b131)
Influencer bio
South Florida gym girl💅 ✨workout inspo | cute fits | motivation✨ @tlfapparel: TLF-LR @aybl: LAURAR10 @dfyne.official & @ehplabs: LAURAR
Collaboration metrics
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ronniecoleman8x x TLF Apparel
![TikTok post by @ronniecoleman8x for TLF Apparel. Caption reads: [...] how we do it in the FLEX!! ⚡️Apparel:....](https://images.od.modash.io/d4d3393f389d19783d59e6dd41cd83344a7a6daf)
Influencer bio
💪🏿 OFFICIAL TIKTOK 🏆 8x Mr "O" RCSS | @TLFapparel | @Panatta_Official
Collaboration metrics
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RonnieColeman8 x TLF Apparel
Influencer bio
Get a glimpse into Ronnie Coleman's Past, Present & Future. Enjoy his Official YouTube Channel with Workouts, Motivation, Supplementation, Exclusive interviews on Nothin' But A Podcast, all of his unseen footage and more! Ronnie Coleman Signature Series™ is owned and operated by 8X Mr.Olympia Ronnie Coleman. 🏆 Subscribe to discover his most incredible experiences in the world of Bodybuilding and Check out the Store. Yeah Buddy! 💪🏿
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.7%
- Posts: 41.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TLF Apparel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TLF Apparel's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.9% of partnerships featuring creators averaging 1K-5K views, TLF Apparel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (324.3k avg views/post):
baylee_gill.fit x TLF Apparel
Influencer bio
Helping women lose 40-100lbs sustainably. consistency > motivation Join the Fit with Baylee team⬇️ @dfyne.official -BAYLEE @oxyshred @aybl -BAYLEE10
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
chaunesseabailey x TLF Apparel
![Instagram post by @chaunesseabailey for TLF Apparel. Caption reads: [...] choice matters🫶🏼 Training In: @tlfapparel....](https://images.od.modash.io/f5637b53702d0e09a89fcae1fa5fb8b7497ea69c)
Influencer bio
Cali🌴| @gymshark Cbailey10 | @oxyshred Cbailey @tlfapparel tlf-Cbailey | @wolfpak.official Cbailey Mama ♡ Helping women build strength + confidence✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TLF Apparel's repeat partnerships
Out of 738 unique influencers in our dataset, 126 of them (17%) posted content for TLF Apparel in 3 or more separate calendar months. The most consistent partner is @cenatricardofit, who has collaborated across 13 months with 126 total posts.
Here are 3 examples of TLF Apparel's repeat influencer partnerships, with links to the sponsored content.
cenatricardofit x TLF Apparel
![Instagram post by @cenatricardofit for TLF Apparel. Caption reads: [...] " ▪️" Gym outfit : @tlfapparel "TLF-CENAT"....](https://images.od.modash.io/aaf94f856c4676a64598e07fa01c1d201e373ce8)
![Instagram post by @cenatricardofit for TLF Apparel. Caption reads: [...] . . . #cenatricardofit #tlfapparel #tlf....](https://images.od.modash.io/8dd93d519146378ee3134b09e33bfdd1ea5e3db8)
![Instagram post by @cenatricardofit for TLF Apparel. Caption reads: [...] " ▪️" Gym outfit : @tlfapparel "TLF-CENAT"....](https://images.od.modash.io/c22ee62dbae255766d61599db2859f85320ef86c)
countrygurl_tyler x TLF Apparel
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...] Dc: TLF-TYLER saves 🤑 @tlfapparel #sponsor....](https://images.od.modash.io/2c8345f917235eb0e09270bb5f7c6cb33e74ad02)
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...] TLF-TYLER 💕🔗in bio 🥰 @tlfapparel....](https://images.od.modash.io/bfd1cbfb123f71a450dc38178e96b842cf1cb779)
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...] in bio ! #ad #sponsor #tlf #tlfapparel....](https://images.od.modash.io/97f1218cf67533be93d50708f904d4663eb28673)
mattgreggo x TLF Apparel
![Instagram post by @mattgreggo for TLF Apparel. Caption reads: [...] first fitness selfie 😅 . @tlfapparel....](https://images.od.modash.io/6e405e4d297828a430d746daed39040f81e01fe3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TLF Apparel had the most influencer activity. 71.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (4.9%)
- Brazil (4.8%)
- United Kingdom (4.7%)
TLF Apparel's influencer activity by market
Here is another example of TLF Apparel collaborating with an influencer in United States.
michaeldean2.0 x TLF Apparel
![Instagram post by @michaeldean2.0 for TLF Apparel. Caption reads: [...] your core 🙏 Your back will thank you....](https://images.od.modash.io/00050cdc5b0d625f04e66fcbc3365a809ebb9186)
TLF Apparel's influencer activity vs. related brands
TLF Apparel competes with Gymshark and YoungLA in gym and lifestyle performance wear, targeting similar fitness communities through athlete partnerships, transformation content, and discount-code affiliates.
Total influencer content
TLF Apparel vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, notably outpacing YoungLA (33.6k posts) and TLF Apparel (4.3k posts). Across all three brands, the average volume is 25.7k posts, indicating mature, scaled influencer programs. Gymshark and YoungLA have several times more total social posts than TLF Apparel.
By social platform
TLF Apparel vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, YoungLA leads on Instagram and YouTube and Gymshark leads on TikTok. The gap is most notable on TikTok, with Gymshark at 26.5k, YoungLA at 8.9k, TLF Apparel at 942 posts. TLF Apparel's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark and YoungLA post several times more than TLF Apparel, and on YouTube, YoungLA posts several times more than both TLF Apparel and Gymshark.
By geographical market
TLF Apparel vs. related brands influencer activity (by country)
Estimated sponsored posts in TLF Apparel's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), while YoungLA leads in Mexico with 1.8k posts (5.4%), while TLF Apparel has the highest estimated sponsored-post volume in Canada (212 posts, 4.9%), Brazil (208 posts, 4.8%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), YoungLA at 21k posts (63.9%), TLF Apparel at 3.1k posts (71.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
- OLEHENRIKSEN's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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