TLF Apparel Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by TLF Apparel over the last 12 months.

This report breaks down where & how TLF Apparel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with TLF Apparel, see here: TLF Apparel influencers.

Influencer activity throughout the year

TLF Apparel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

TLF Apparel's influencer activity appears to have tapered over the year, from 112 posts in January down to 110 in December. April was the busiest month at 322 posts, 74% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TLF Apparel's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (46.9%)
• TikTok: 945 posts (42.2%)
• YouTube: 243 posts (10.9%)

Instagram influencer marketing is a clear focus for TLF Apparel.

Here are 3 examples of TLF Apparel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

ronniecoleman8 x TLF Apparel

ronniecoleman8

@ronniecoleman8

03 Mar, 26

2.3M

93.7k

[...] ain’t nothing but a peanut! #TLF #TLFapparel 💥Apparel: @tlfapparel (Code: RONNIE)

Influencer bio

➖ OFFICIAL INSTAGRAM ➖ 8x Mr "O"🏆 ➖ Owner-Ronnie Coleman Signature Series™ ➖ @rcss_supplements 💊 ➖ @tlfapparel | Code: Ronnie ➖ @panattaofficial

Collaboration metrics

Post views2.3M

Post EMV $79.0k

More influencer data

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ronniecoleman8x x TLF Apparel

ronniecoleman8x

@ronniecoleman8x

19 Feb, 26

13.9M

514.2k

[...] how we do it in the FLEX!! ⚡️Apparel: @tlfapparel (Code: Ronnie)

Influencer bio

💪🏿 OFFICIAL TIKTOK 🏆 8x Mr "O" RCSS | @TLFapparel | @Panatta_Official

Collaboration metrics

Post views13.9M

Post EMV $303.7k

More influencer data

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RonnieColeman8 x TLF Apparel

RonnieColeman8

@RonnieColeman8

23 Dec, 25

382.2k

6.2k

Shop TLF Now: 15% off - Code: Ronnie

Influencer bio

Get a glimpse into Ronnie Coleman's Past, Present & Future. Enjoy his Official YouTube Channel with Workouts, Motivation, Supplementation, Exclusive interviews on Nothin' But A Podcast, all of his unseen footage and more! Ronnie Coleman Signature Series™ is owned and operated by 8X Mr.Olympia Ronnie Coleman. 🏆 Subscribe to discover his most incredible experiences in the world of Bodybuilding and Check out the Store. Yeah Buddy! 💪🏿

Collaboration metrics

Post views382.2k

Post EMV $12.1k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.8% of partnerships featuring creators averaging 1K-5K views, TLF Apparel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (114.5k avg views/post, 42.9k followers):

nattynas_ x TLF Apparel

nattynas_

@nattynas_

07 Mar, 26

186.7k

11k

Chicken legs 🍗 in a calorie deficit ? ⬇️ . . . Most of the time it’s not actual muscle loss. It’s mainly just glycogen and water. Leg muscles store a large amount of glycogen, and every gram of glycogen holds roughly *** three to four *** grams of water inside the muscle. When calories drop, especially carbohydrates, glycogen levels fall. Less glycogen means less water in the muscle, which makes the legs look flatter and smaller. That’s why legs can look noticeably smaller within just a few days of starting a cut. Muscle tissue does not disappear that quickly. The other factor is training performance. In a calorie deficit energy availability is much lower, which can reduce strength and overall training output. If mechanical tension decreases, the hypertrophy signal decreases as well. This is why effective cutting phases still emphasize higher carbohydrates, moderate protein intake, and heavy resistance training. When those stay in place, actual muscle loss is usually minimal. Your legs aren’t smaller… they’re just flatter 🥞 #legs #quads #caloriedeficit #ramadan #tlfpartner

Influencer bio

Logistics Broker 🌎 Online-Fitness Coach Apply for Coaching 👇

Collaboration metrics

Post views186.7k

Post EMV $6.7k

More influencer data

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And here is another example with a smaller creator on Instagram (9.7k avg views/post, 9.3k followers):

fitbykimmie x TLF Apparel

fitbykimmie

@fitbykimmie

29 Jun, 26

13.9k

194

[...] gym fits??? YES PLEASE ❤️🤍💙 @tlfapparel @tlfwomen are having their 35% off [...]

Influencer bio

23 | UT 🌷| helping YOU feel like YOUR BEST SELF | mom + wife life | fitness | lifestyle @tlfapparel | TLF-FITBYKIMMIE 1:1 Coaching + Certs. 💌👇🏻

Collaboration metrics

Post views13.9k

Post EMV $436

More influencer data

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TLF Apparel's repeat partnerships

mattgreggo x TLF Apparel

mattgreggo

@mattgreggo

13 Feb, 26

884.5k

42.2k

[...] laterals is the secret 🤝 @TLFapparel ‘GREGGO’ #tlf #partner [...]

mattgreggo

@mattgreggo

02 Mar, 26

162.4k

16.8k

Getting shredded quickly 🫡 @TLFapparel #shoulders #fyp tlfpartner [...]

mattgreggo

@mattgreggo

03 Aug, 25

84k

7.6k

Energy. 🏆 fit @TLFapparel ‘GREGGO’ #mrolympia [...]

laura.roskein x TLF Apparel

laura.roskein

@laura.roskein

22 Oct, 25

161.9k

6.7k

[...] from this routine☺️ wearing @TLFapparel link in bio to shop code: [...]

laura.roskein

@laura.roskein

14 Oct, 25

72.4k

6.3k

[...] next leg day workout💃🫶 @TLFapparel link in bio to shop TLF-LR [...]

laura.roskein

@laura.roskein

17 Oct, 25

64.5k

2.5k

[...] you up for the challenge?😏 @TLFapparel link in bio to shop dc: [...]

gabegarciiaa x TLF Apparel

gabegarciiaa

@gabegarciiaa

14 Jan, 26

33.9k

1.1k

[...] purchases! Link is in bio! @TLFapparel #tlfpartner #tlf #ad

gabegarciiaa

@gabegarciiaa

22 Dec, 25

29.7k

1.1k

[...] I love the way I look💪🏼 @TLFapparel Use code TLF-GABE for a nice [...]

gabegarciiaa

@gabegarciiaa

02 Jun, 26

25.1k

1.5k

Women go check out @TLFapparel latest drop! Use my discount [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (5.5%)
• Canada (4.9%)
• United Kingdom (3.9%)

Here is another example of TLF Apparel collaborating with an influencer in United States.

andreavreyes x TLF Apparel

andreavreyes

@andreavreyes

07 Aug, 25

2.8M

156.5k

[...] diet AND cardio🤭🤤🫰🏻 everything is @TLFapparel dc TLF-ANDREAR #gymtok #abs #abworkout [...]

TLF Apparel's influencer activity vs. related brands

TLF Apparel competes in gym and training apparel with Gymshark’s dominant influencer-led fitness model and DFYNE’s women’s performance/physique-focused positioning. All target similar lifting communities through athlete partnerships, try-ons, and gym-content placement.

Total influencer content

Gymshark leads with 39.6k sponsored posts, notably outpacing DFYNE (30.5k posts) and TLF Apparel (2.2k posts). Across all three brands, the average volume is 24.1k posts, indicating mature, scaled influencer programs. TLF Apparel has far fewer total posts than Gymshark and DFYNE.

By social platform

Among these brands, DFYNE leads on Instagram and YouTube and Gymshark leads on TikTok. The gap is most notable on TikTok, with Gymshark at 27.4k, DFYNE at 2.8k, TLF Apparel at 945 posts. DFYNE's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark and DFYNE each have many more posts than TLF Apparel.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while DFYNE leads in Mexico with 1.4k posts (4.7%), while TLF Apparel leads in Brazil with 123 posts (5.5%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), DFYNE at 15k posts (50.3%), TLF Apparel at 1.6k posts (71.3%).