TLF Apparel Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.5k pieces of influencer content sponsored by TLF Apparel over the last 12 months.
This report breaks down where & how TLF Apparel invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with TLF Apparel, see here: TLF Apparel influencers.
Influencer activity throughout the year
TLF Apparel's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
TLF Apparel's influencer activity by month
Number of sponsored posts
TLF Apparel's sponsored post volume peaks in June with 586 posts, 56% higher than the monthly average of 376. April recorded the lowest activity at 72 posts, 81% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of TLF Apparel's sponsored influencer collaborations break down by social platform:
- Instagram: 3.5k posts (77.6%)
- TikTok: 973 posts (21.6%)
- YouTube: 38 posts (0.8%)
TLF Apparel's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for TLF Apparel.
Here are 3 examples of TLF Apparel's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
laura.roskein x TLF Apparel
![Instagram post by @laura.roskein for TLF Apparel. Caption reads: [...] to do this with 😏set is from @tlfapparel....](https://images.od.modash.io/d02550c06b3ad231b6f1115c8e3aa4489749b131)
Influencer bio
South Florida gym girl💅 ✨workout inspo | cute fits | motivation✨ @tlfapparel: TLF-LR @aybl: LAURAR10 @dfyne.official & @ehplabs: LAURAR
Collaboration metrics
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ronniecoleman8x x TLF Apparel
![TikTok post by @ronniecoleman8x for TLF Apparel. Caption reads: [...] how we do it in the FLEX!! ⚡️Apparel:....](https://images.od.modash.io/d4d3393f389d19783d59e6dd41cd83344a7a6daf)
Influencer bio
💪🏿 OFFICIAL TIKTOK 🏆 8x Mr "O" RCSS | @TLFapparel | @Panatta_Official
Collaboration metrics
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RonnieColeman8 x TLF Apparel
Influencer bio
Get a glimpse into Ronnie Coleman's Past, Present & Future. Enjoy his Official YouTube Channel with Workouts, Motivation, Supplementation, Exclusive interviews on Nothin' But A Podcast, all of his unseen footage and more! Ronnie Coleman Signature Series™ is owned and operated by 8X Mr.Olympia Ronnie Coleman. 🏆 Subscribe to discover his most incredible experiences in the world of Bodybuilding and Check out the Store. Yeah Buddy! 💪🏿
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.4%
- Posts: 41.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers TLF Apparel are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
TLF Apparel's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.8% of partnerships featuring creators averaging 1K-5K views, TLF Apparel's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (214.3k avg views/post):
arianaa_isabel x TLF Apparel
Influencer bio
@FashionNova Booking/shoot inquires Bookingsarianaisabel@gmail.com TransformU 6 week program ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
gabegarciiaa x TLF Apparel
![Instagram post by @gabegarciiaa for TLF Apparel. Caption reads: @tlfapparel isn’t just a gym brand Use code [...].](https://images.od.modash.io/eea9a0dcbc14b00b94ba3258288db9f1f76d5d4d)
Influencer bio
💪🏼Online Coach ✝️Jesus and Fitness Here to make fitness and nutrition simple to make your life easier and healthier DM “FAITH” to work with me
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
TLF Apparel's repeat partnerships
Out of 752 unique influencers in our dataset, 129 of them (17%) posted content for TLF Apparel in 3 or more separate calendar months. The most consistent partner is @countrygurl_tyler, who has collaborated across 12 months with 75 total posts.
Here are 3 examples of TLF Apparel's repeat influencer partnerships, with links to the sponsored content.
countrygurl_tyler x TLF Apparel
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...] Dc: TLF-TYLER saves 🤑 @tlfapparel #sponsor....](https://images.od.modash.io/2c8345f917235eb0e09270bb5f7c6cb33e74ad02)
![Instagram post by @countrygurl_tyler for TLF Apparel. Caption reads: [...] TLF-TYLER 💕🔗in bio 🥰 @tlfapparel....](https://images.od.modash.io/bfd1cbfb123f71a450dc38178e96b842cf1cb779)
mattgreggo x TLF Apparel
![Instagram post by @mattgreggo for TLF Apparel. Caption reads: [...] first fitness selfie 😅 . @tlfapparel....](https://images.od.modash.io/6e405e4d297828a430d746daed39040f81e01fe3)
jpetfitnis x TLF Apparel
![Instagram post by @jpetfitnis for TLF Apparel. Caption reads: @tlfapparel has answered our prayers!!! [...].](https://images.od.modash.io/00aa013f39249475053c0e3c44bc1d274e2b60d0)
![Instagram post by @jpetfitnis for TLF Apparel. Caption reads: @tlfapparel Black Friday is LIVE !!! 50% [...].](https://images.od.modash.io/28090e865743159adb9ec49dd0074a87e4249ba3)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where TLF Apparel had the most influencer activity. 71.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5%)
- United Kingdom (4.1%)
- Canada (4.1%)
TLF Apparel's influencer activity by market
Here is another example of TLF Apparel collaborating with an influencer in United States.
michaeldean2.0 x TLF Apparel
![Instagram post by @michaeldean2.0 for TLF Apparel. Caption reads: [...] your core 🙏 Your back will thank you....](https://images.od.modash.io/00050cdc5b0d625f04e66fcbc3365a809ebb9186)
TLF Apparel's influencer activity vs. related brands
TLF Apparel, Gymshark, and YoungLA compete in gym and lifestyle activewear, where fitness creators, training content, and athlete-style ambassadors drive brand preference.
Total influencer content
TLF Apparel vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 37.7k sponsored posts, notably outpacing YoungLA (32.3k posts) and TLF Apparel (4.5k posts). Across all three brands, the average volume is 24.8k posts, indicating mature, scaled influencer programs. Gymshark and YoungLA each have several times more total posts than TLF Apparel.
By social platform
TLF Apparel vs. related brands influencer activity (by social platform)
Sponsored posts by platform
TLF Apparel leads on YouTube, while YoungLA has the most activity on Instagram and Gymshark has the most activity on TikTok. The gap is most notable on TikTok, with Gymshark at 24.8k, YoungLA at 8.7k, TLF Apparel at 973 posts. TLF Apparel's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark and YoungLA each have several times more posts than TLF Apparel.
By geographical market
TLF Apparel vs. related brands influencer activity (by country)
Estimated sponsored posts in TLF Apparel's top markets
YoungLA has the highest estimated sponsored-post volume in United States (21k posts, 63.8%), Brazil (1.8k posts, 5.5%), Mexico (1.7k posts, 5.4%), suggesting a North America focus, while Gymshark leads in United Kingdom with 5.9k posts (15.8%). Looking at United States specifically, the split is YoungLA at 21k posts (63.8%), Gymshark at 20k posts (54.2%), TLF Apparel at 3.2k posts (71.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
- OLEHENRIKSEN's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- LSKD's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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