We analyzed 47.0k pieces of influencer content sponsored by Fashion Nova over the last 12 months.
This report breaks down where & how Fashion Nova invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Fashion Nova, see here: Fashion Nova influencers.
Fashion Nova's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Fashion Nova's sponsored post volume appears to trend upward over the 12-month period, rising from 8.9k posts in January to 11k in December. The peak month, November, reached 12.5k posts, 35% higher than the monthly average of 9.3k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Fashion Nova's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Fashion Nova.
Here are 1 examples of Fashion Nova's recent sponsored collaborations (one each for Instagram).
Influencer bio
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Fashion Nova are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.9% of partnerships featuring creators averaging 1K-5K views, Fashion Nova's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 23.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.5M avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 10.7k unique influencers in our dataset, 1.7k of them (16%) posted content for Fashion Nova in 3 or more separate calendar months. The most consistent partner is @millybunnie, who has collaborated across 6 months with 155 total posts.
Here are 3 examples of Fashion Nova's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Like Fashion Nova, both Shein and Forever21 compete in fast-fashion womenswear with trend-led, value-driven assortments and heavy social commerce. They also overlap strongly on influencer-heavy customer acquisition targeting Gen Z and young millennials.
Total sponsored posts tracked (last 12 months)
Shein leads with 260.7k sponsored posts, significantly outpacing Fashion Nova (47k posts) and Forever21 (1.4k posts). Across all three brands, the average volume is 103k posts, indicating mature, scaled influencer programs. Shein has several times more total posts than Fashion Nova and Forever21.
Sponsored posts by platform
Among these brands, Shein leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Shein at 182.3k, Fashion Nova at 47k, Forever21 at 1k posts. Fashion Nova's activity is particularly concentrated on Instagram. On TikTok and YouTube, Shein has tens of thousands more posts than Fashion Nova and Forever21.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.