EcoFlow Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.0k pieces of influencer content sponsored by EcoFlow over the last 12 months.
This report breaks down where & how EcoFlow invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EcoFlow, see here: EcoFlow influencers.
Influencer activity throughout the year
EcoFlow's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
EcoFlow's influencer activity by month
Number of sponsored posts
EcoFlow's sponsored post volume appears to trend upward over the 12-month period, rising from 142 posts in January to 172 in December. The peak month, November, reached 284 posts, 73% higher than the monthly average of 164.
EcoFlow's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 14.9M, while February recorded the least at 306.5k. Across all tracked posts in the 12-month window, average views per post were 49.5k. Interestingly, the highest-view month (October) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @go4x4media, generated 4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EcoFlow's sponsored influencer collaborations break down by social platform:
- YouTube: 1.3k posts (66.4%)
- TikTok: 495 posts (25.1%)
- Instagram: 167 posts (8.5%)
EcoFlow's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for EcoFlow.
Here are 3 examples of EcoFlow's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
canabeibi x EcoFlow
Influencer bio
Mexican Climber & Photographer 🏳️🌈🇲🇽 🧗♀️ El Salto Nuevo León @mountain.bites.mx 🤘🏾
Collaboration metrics
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kikocolionne x EcoFlow
Influencer bio
Cubano🇨🇺 35años✌️ Aries♈️ Felizmente casado😍 @Los machi 😍
Collaboration metrics
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go4x4media x EcoFlow
![YouTube post by @go4x4media for EcoFlow. Caption reads: [...] for a reliable Power Station check out....](https://images.od.modash.io/2d9301e9c52491b50fc4b3fc11acf1fae0de00aa)
Influencer bio
We love camping, offroading and we love videography. You keep watching and we keep filming. Our new Series "Sounds of Camping" is all about nature, epic camping places, nice campfire food cooking, tent, hammock camping, tarp shelters, couple and solo camping trip and of course camping with our Dog "Ted" --- Mailing address: Eugen Schledewitz Parcel Collect 10026 66452 Salisbury East Shopping Centre 32 Ainsworth Street Salisbury QLD 4107
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 94%
- Shorts: 6%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers EcoFlow are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EcoFlow's influencers average views (YouTube)
Based on each influencer's average views per post
With 37.5% of partnerships featuring creators averaging 10K-50K views, EcoFlow's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (809.3k avg views/post):
TheRealLifeGuys x EcoFlow
![YouTube post by @TheRealLifeGuys for EcoFlow. Caption reads: [...] zum System findet ihr unter:....](https://images.od.modash.io/a818414794616b06010e1afe2650dbac864c7519)
Influencer bio
Hi! Nach unserem Abi haben wir uns vorgenommen, alle unsere verrückten Ideen und Kindheitsträume zu verwirklichen. Hier auf unserem Kanal findet ihr ganz verschiedene verrückte Real Life DIY Projekte, von einem selbstgebauten U-Boot bis zu unserer Raketenbadewanne :D Wir hoffen, dass wir euch ein bisschen inspirieren können, selber raus zu gehen und etwas im Real Life zu erleben! Unsere Videos laden wir meistens montags um 16 Uhr hoch, wenn wir es schaffen - die meisten Projekte sind ziemlich aufwändig und dauern länger als gedacht. Über eure kreativen Ideen und ein Abo würden würden wir uns freuen! Eure Real Life Guys Life is for strange adventures - in Real Life!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (9.9k avg views/post):
Technikfieber x EcoFlow
Influencer bio
Ich mache Videos über Technik die ich selbst liebe und nutze 😁 Kontakt- und Kooperationsanfragen: mail@technikfieber.de Impressum Leslie Wittkowski In Gerderhahn 105 F 41812 Erkelenz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EcoFlow's repeat partnerships
Out of 827 unique influencers in our dataset, 118 of them (14%) posted content for EcoFlow in 3 or more separate calendar months. The most consistent partner is @AvantionTour, who has collaborated across 11 months with 96 total posts. @AvantionTour alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of EcoFlow's repeat influencer partnerships, with links to the sponsored content.
AvantionTour x EcoFlow
![YouTube post by @AvantionTour for EcoFlow. Caption reads: [...] the discount code VVPROMO.
ECOFLOW: [...].](https://images.od.modash.io/335770759ff92e47f2c876f10570d04d433d0d19)
![YouTube post by @AvantionTour for EcoFlow. Caption reads: [...] 5% off the entire range.
... ECOFLOW: [...].](https://images.od.modash.io/4b14e20c47576eba16e92fbe567a0b08eab2d2d5)
![YouTube post by @AvantionTour for EcoFlow. Caption reads: [...] VR5OFF.
https://www.vevor.de
ECOFLOW:....](https://images.od.modash.io/9b51d080a6d99b5c4e094df7230260761caa3071)
thousandlanes x EcoFlow
![YouTube post by @thousandlanes for EcoFlow. Caption reads: [...] discount at Ecoflow! Order via the following....](https://images.od.modash.io/b65e7032612a2f988482ca03bf7f7ab5088513e2)
![YouTube post by @thousandlanes for EcoFlow. Caption reads: [...] discount at Ecoflow! Order via the following....](https://images.od.modash.io/4e9063006e91cfe12d54eb709218a2b49a351967)
![YouTube post by @thousandlanes for EcoFlow. Caption reads: [...] discount at Ecoflow! Order via the following....](https://images.od.modash.io/32197c1335b6468e1248021aeec64fa047f97b91)
MajinCyril x EcoFlow
![YouTube post by @MajinCyril for EcoFlow. Caption reads: [...] promo code -5%: H88696
🔋 ECOFLOW promo code....](https://images.od.modash.io/482a5843234f62de495f9843d5ad2f60d13c4fdb)
![YouTube post by @MajinCyril for EcoFlow. Caption reads: [...] code -3%: PNH8SFAVZZMBP
🔋 ECOFLOW promo....](https://images.od.modash.io/90d1d5c9b871d5df8dfb2d4676d9ebbdffdf607f)
![YouTube post by @MajinCyril for EcoFlow. Caption reads: [...] code - 3%: PNH8SFAVZMBP
🔋 ECOFLOW promo....](https://images.od.modash.io/ef339ece6417eca1f00b79d1488bb611cf072fa0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EcoFlow had the most influencer activity. 26.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (11.5%)
- Germany (9.1%)
- United Kingdom (6.5%)
EcoFlow's influencer activity by market
Here is another example of EcoFlow collaborating with an influencer in United States.
CboysTV x EcoFlow
![YouTube post by @CboysTV for EcoFlow. Caption reads: [...] Mentioned:
EcoFlow 950Wh Portable Power....](https://images.od.modash.io/f1f3cf2731ea9105b9db1f45873442577ac3e361)
EcoFlow's influencer activity vs. related brands
EcoFlow’s core category is portable power stations and home backup solutions, where Jackery and BLUETTI are two of the most direct and frequently compared alternatives. All three compete for the same outdoor, van-life, and emergency-prep creator audiences.
Total influencer content
EcoFlow vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EcoFlow leads with 2k sponsored posts, significantly outpacing BLUETTI (787 posts) and Jackery (556 posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. EcoFlow has more than twice as many total posts as BLUETTI and more than three times as many as Jackery.
By social platform
EcoFlow vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EcoFlow leads on TikTok and YouTube, while BLUETTI leads on Instagram. The gap is most notable on YouTube, with EcoFlow at 1.3k, BLUETTI at 253, Jackery at 214 posts. On YouTube, EcoFlow has more than five times as many posts as BLUETTI and more than six times as many as Jackery.
By geographical market
EcoFlow vs. related brands influencer activity (by country)
Estimated sponsored posts in EcoFlow's top markets
EcoFlow has the highest estimated sponsored-post volume in United States (519 posts, 26.3%), Japan (227 posts, 11.5%), Germany (180 posts, 9.1%), while Jackery leads in United Kingdom with 65 posts (11.7%), while BLUETTI has the highest estimated sponsored-post volume in France (61 posts, 7.7%), Australia (56 posts, 7.1%). Looking at United States specifically, the split is EcoFlow at 519 posts (26.3%), Jackery at 280 posts (50.4%), BLUETTI at 276 posts (35.1%). EcoFlow's strength in United States, Japan, and Germany may indicate a home-market focus, while BLUETTI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
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