EcoFlow Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by EcoFlow over the last 12 months.
This report breaks down where & how EcoFlow invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EcoFlow, see here: EcoFlow influencers.
Influencer activity throughout the year
EcoFlow's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EcoFlow's influencer activity by month
Number of sponsored posts
EcoFlow's influencer output appears relatively consistent throughout the year, averaging about 358 sponsored posts per month. November recorded the highest volume at 610 posts (70% above average), while February was the quietest at 208 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EcoFlow's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (42.8%)
- Instagram: 1.2k posts (28.8%)
- YouTube: 1.2k posts (28.5%)
EcoFlow's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for EcoFlow.
Here are 3 examples of EcoFlow's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
felix__goldbach x EcoFlow
Influencer bio
🙋🏼♂️ Felix: zeigt Vorteile und Herausforderungen sauberer Energiequellen. Kontakt@money-for-future.com
Collaboration metrics
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kaladlafeofficial x EcoFlow
![TikTok post by @kaladlafeofficial for EcoFlow. Caption reads: [...] #tiktokshopcreatorpicks @EcoFlow.US @EcoFlow....](https://images.od.modash.io/192a43ea65fdadb0343946fa5bc2a1dcf38664fc)
Influencer bio
🎙️Cantante🎙 🎈Art🎈 Terapista Musical Inst ➡️ @kaladlafe. Kaladlafe@yahoo.com
Collaboration metrics
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UncannyExpeditions x EcoFlow
Influencer bio
Black Site Backpacker | Dry Lake Observer | Moonless Night Enjoyer 🔭🦨 Exploring and documenting clandestine landscapes of the American Southwest known for UFOs, classified military projects, and unknown secrets hidden within vast aerospace test ranges. Official channel of explorer, photographer and videographer Anders Otteson. Works not to be duplicated or distributed without permission. Send tips, sightings, and info drops to: uncannyexpeditions@pm.me
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.3%
- Carousels: 4.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EcoFlow are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EcoFlow's influencers average views (TikTok)
Based on each influencer's average views per post
With 50.4% of partnerships featuring creators averaging <1K views, EcoFlow's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (140.1k avg views/post):
theunboxologist x EcoFlow
![TikTok post by @theunboxologist for EcoFlow. Caption reads: [...] this year at CES. Especially at the Ecoflow....](https://images.od.modash.io/abe16aeb15227f67050ea36e25025be1a9108478)
Influencer bio
Testing the worlds craziest tech🌎🛸 📧: theunboxologistmail@gmail.com Links⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
arjunchuwan x EcoFlow
![TikTok post by @arjunchuwan for EcoFlow. Caption reads: [...] #portablepower #arjunchuwan @EcoFlow....](https://images.od.modash.io/bfa08c1a5ace3919a3642375efb5821c616ad718)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EcoFlow's repeat partnerships
Out of 1.5k unique influencers in our dataset, 129 of them (8%) posted content for EcoFlow in 3 or more separate calendar months. The most consistent partner is @how_to_dad, who has collaborated across 12 months with 122 total posts.
Here are 3 examples of EcoFlow's repeat influencer partnerships, with links to the sponsored content.
how_to_dad x EcoFlow
![TikTok post by @how_to_dad for EcoFlow. Caption reads: [...] off grid living #delta3ultra #ecoflowdelta....](https://images.od.modash.io/17d6e43c52dcd73770cd71183b1f477122a42c39)
![TikTok post by @how_to_dad for EcoFlow. Caption reads: [...] of the first to get the new EcoFlow Delta....](https://images.od.modash.io/db0c38dbcd75a62a8e363dee0789b245b7a93b07)
TheSolarLab x EcoFlow
![YouTube post by @TheSolarLab for EcoFlow. Caption reads: [...] for an Additional 5% Off 🛒 EcoFlow Deals....](https://images.od.modash.io/9fdf46387c4206a23090fde5268c6c69959617c3)
![YouTube post by @TheSolarLab for EcoFlow. Caption reads: [...] Pecron F5000 on Amazon ➡ 🛒 EcoFlow Delta....](https://images.od.modash.io/270eb64e305b06f51b2092067baf82e1550a680e)
![YouTube post by @TheSolarLab for EcoFlow. Caption reads: [...] Off with Code THESOLARLAB5 🛒*EcoFlow:* ➡ 5%....](https://images.od.modash.io/4df129f5d4dcab1c817192ce3587c1346db3a171)
FamilyRossVlog x EcoFlow
![YouTube post by @FamilyRossVlog for EcoFlow. Caption reads: L'EcoFlow Delta III Max est enfin là! 2 [...].](https://images.od.modash.io/af716f6da83e42f068f5b5e28195d39ecaeead01)
![YouTube post by @FamilyRossVlog for EcoFlow. Caption reads: [...] air conditioner powered by an EcoFlow Delta....](https://images.od.modash.io/dcf76ecbdb4b9e39184ffdcec5f7ec5c57918250)
![YouTube post by @FamilyRossVlog for EcoFlow. Caption reads: [...] Great deal! Get 5% off EcoFlow with the code....](https://images.od.modash.io/4cf96ba516048a643f3086dca6ad79dc35f67cdb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EcoFlow had the most influencer activity. 24% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Germany (10.1%)
- Japan (10%)
- United Kingdom (5.4%)
EcoFlow's influencer activity by market
Here is another example of EcoFlow collaborating with an influencer in United States.
minutemansolar x EcoFlow
EcoFlow's influencer activity vs. related brands
EcoFlow competes most directly with Jackery and BLUETTI in portable power stations and home backup energy. All three target outdoor and preparedness audiences and rely on creator tests, wattage comparisons, and real-world use cases.
Total influencer content
EcoFlow vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EcoFlow leads with 4.3k sponsored posts, significantly outpacing Jackery (2.8k posts) and BLUETTI (2.5k posts). Across all three brands, the average volume is 3.2k posts, indicating mature, scaled influencer programs.
By social platform
EcoFlow vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EcoFlow leads on TikTok, while BLUETTI has the most activity on Instagram and Jackery has the most activity on YouTube. The gap is most notable on TikTok, with EcoFlow at 1.8k, BLUETTI at 856, Jackery at 0 posts. Jackery's activity is particularly concentrated on YouTube. On TikTok, EcoFlow and BLUETTI have hundreds of posts while Jackery has none.
By geographical market
EcoFlow vs. related brands influencer activity (by country)
Estimated sponsored posts in EcoFlow's top markets
Jackery has the highest estimated sponsored-post volume in United States (1.2k posts, 43.9%), United Kingdom (276 posts, 9.8%), while EcoFlow has the highest estimated sponsored-post volume in Germany (436 posts, 10.1%), Japan (432 posts, 10%), while BLUETTI leads in Spain with 213 posts (8.4%). Looking at United States specifically, the split is Jackery at 1.2k posts (43.9%), EcoFlow at 1k posts (24%), BLUETTI at 832 posts (32.8%). EcoFlow's strength in Germany and Japan may indicate a home-market focus, while BLUETTI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Jackery's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- Native's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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