EcoFlow Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by EcoFlow over the last 12 months.

This report breaks down where & how EcoFlow invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with EcoFlow, see here: EcoFlow influencers.

Influencer activity throughout the year

EcoFlow's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

EcoFlow's sponsored post volume peaks in November with 610 posts, 87% higher than the monthly average of 327. February recorded the lowest activity at 208 posts, 36% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EcoFlow's sponsored influencer collaborations break down by social platform:

• TikTok: 1.9k posts (47.9%)
• YouTube: 1.1k posts (27.6%)
• Instagram: 964 posts (24.5%)

TikTok influencer marketing is a clear focus for EcoFlow.

Here are 3 examples of EcoFlow's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jonrettinger x EcoFlow

jonrettinger

@jonrettinger

30 Sep, 25

2.2M

2.9k

I checked out the new @ecoflowtech Ocean Pro home battery packs, and [...]

Influencer bio

I used to own a website now I just make videos. Business only: jon@jflnetwork.com

Collaboration metrics

Post views2.2M

Post EMV $66.4k

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yaina1202 x EcoFlow

yaina1202

@yaina1202

29 Sep, 25

1.4M

7.1k

#paratiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii #ecoflow @EcoFlow [...]

Influencer bio

LA FE ES LA CERTEZA DE LO QUE SE ESPERA LA CONVICCIÓN DE LO QUE NO SE VE ⬇️MÁS OFERTAS⬇️

Collaboration metrics

Post views1.4M

Post EMV $28.4k

More influencer data

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minutemansolar x EcoFlow

minutemansolar

@minutemansolar

30 Apr, 26

2.4M

8.2k

►FREE Solar Generator Comparison Chart: ►Delta Pro Ultra X: ►DPUX Expansion Battery: ►Smart Home Panel 3: ►450W Bifacial Solar Panels: ►Portable Panel Stands: ►Generator Inlet: ►50A Cable: I run my entire house, charge my Rivian R1S EV, run a Bitcoin miner, and my business all from this one solar setup that costs me one-fourth as much as having a local solar company do it. And it's all off-grid. 0:00 What Can I Run for $25K? 0:35 3 Types Of Solar 1:27 The Right Solar Setup 2:05 How I Run My House 3:58 Nobody Mentions This 6:50 Price Breakdown 8:58 2 Problems to Know 11:03 The Fix for Problems 12:09 Do This At 1/2 The Cost

Influencer bio

Solar can be complicated. I aim to help simplify it so anyone can enjoy the savings and benefits of using the sun's free energy. Whether it's for backup power for emergencies to run essentials, off-grid power for a cabin or RV, grid-tied power to save on electricity bills, or running anything on solar, such as crypto miners, EVs, well pumps, and much more. Solar can be easy. I call it Simply Complicated. Once it's explained in a simple way, it's easy to understand and use it. I aim to help people save money, be self-reliant, and have all the power they need anywhere they go. My goals are to create, teach, and help.

Collaboration metrics

Post views2.4M

Post EMV $74.2k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 45.8% of partnerships featuring creators averaging <1K views, EcoFlow's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (210.1k avg views/post):

thereallifeguys x EcoFlow

thereallifeguys

@thereallifeguys

23 Sep, 25

347.2k

19.3k

Was sollen wir Euch als nächstes zeigen? @EcoFlow *Anzeige

Influencer bio

Wir veranstalten im August ein eigenes Festival 🛠🛁😂 Sei unbedingt mit dabei!

Collaboration metrics

Post views347.2k

Post EMV $7.9k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

yorditrodriguez x EcoFlow

yorditrodriguez

@yorditrodriguez

09 Nov, 25

213.6k

903

[...] tus proyectos y tu vida diaria con el EcoFlow DELTA 3 Classic, una central eléctrica [...]

Influencer bio

🔥 Productos virales, ofertas reales y hallazgos que valen la pena. Pruebo, comparo y te muestro lo mejor para comprar con confianza. 🚀🛒 🇨🇺🇺🇸

Collaboration metrics

Post views213.6k

Post EMV $4.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

EcoFlow's repeat partnerships

how_to_dad x EcoFlow

how_to_dad

@how_to_dad

25 Oct, 25

168.7k

990

[...] off grid living #delta3ultra #ecoflowdelta #backuppowersupply [...]

how_to_dad

@how_to_dad

25 Oct, 25

57k

160

Check out the new EcoFlow, Delta three ultra, and delta [...]

how_to_dad

@how_to_dad

19 Sep, 25

33.1k

363

The Ecoflow Delta pro 3 quite literally [...]

thousandlanes x EcoFlow

thousandlanes

@thousandlanes

05 Oct, 25

4.2k

117

[...] Race*: 10% discount at Ecoflow! Order via the following [...]

thousandlanes

@thousandlanes

08 Feb, 26

3.2k

130

[...] Race*: 10% Rabatt bei Ecoflow! Bestelle über folgenden [...]

thousandlanes

@thousandlanes

06 Dec, 25

3k

68

[...] Race*: 10% discount at Ecoflow! Order via the following [...]

TheSolarLab x EcoFlow

TheSolarLab

@TheSolarLab

23 Jun, 26

261.9k

1.3k

[...] for an Additional 5% Off 🛒 EcoFlow Deals 🇺🇸 U.S. Official Store [...]

TheSolarLab

@TheSolarLab

06 Jun, 26

61.2k

1.8k

[...] Off with Code THESOLARLAB5 🛒 EcoFlow Delta Pro Ultra ➡ ➡ Get 5% Off [...]

TheSolarLab

@TheSolarLab

27 Dec, 25

45.3k

1.1k

🛒 EcoFlow Delta 3 Air 1000 ➡ EcoFlow [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (13.1%)
• Germany (10.9%)
• France (6.8%)

Here is another example of EcoFlow collaborating with an influencer in United States.

EverydayChris x EcoFlow

EverydayChris

@EverydayChris

13 Oct, 25

1.7M

8.1k

I got my hands on the all new ‪@EcoFlowTech‬ Delta Pro Ultra X & Smart Home [...]

EcoFlow's influencer activity vs. related brands

EcoFlow competes directly with Jackery and BLUETTI in portable power stations and off-grid energy solutions. These brands target the same outdoor, RV, and emergency-prep audiences and are often compared via creator testing and real-world use cases.

Total influencer content

EcoFlow leads with 3.9k sponsored posts, notably outpacing Jackery (3.4k posts) and BLUETTI (3k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

EcoFlow leads on TikTok, while BLUETTI has the most activity on Instagram and Jackery has the most activity on YouTube. The gap is most notable on TikTok, with EcoFlow at 1.9k, Jackery at 777, BLUETTI at 745 posts. On YouTube, Jackery has more than twice the posts of EcoFlow and BLUETTI.

By geographical market

Jackery has the highest estimated sponsored-post volume in United States (1.6k posts, 45.6%), United Kingdom (331 posts, 9.7%), while EcoFlow has the highest estimated sponsored-post volume in Japan (514 posts, 13.1%), Germany (428 posts, 10.9%), while BLUETTI leads in Spain with 208 posts (6.9%). Looking at United States specifically, the split is Jackery at 1.6k posts (45.6%), BLUETTI at 1.1k posts (36.8%), EcoFlow at 950 posts (24.2%). EcoFlow's strength in Japan and Germany may indicate a home-market focus, while BLUETTI shows broader regional investment.