EcoFlow Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by EcoFlow over the last 12 months.
This report breaks down where & how EcoFlow invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EcoFlow, see here: EcoFlow influencers.
Influencer activity throughout the year
EcoFlow's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
EcoFlow's influencer activity by month
Number of sponsored posts
EcoFlow's sponsored post volume appears to trend upward over the 12-month period, rising from 271 posts in January to 360 in December. The peak month, November, reached 536 posts, 131% higher than the monthly average of 232.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EcoFlow's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (61.4%)
- Instagram: 792 posts (28.4%)
- YouTube: 284 posts (10.2%)
EcoFlow's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EcoFlow.
Here are 3 examples of EcoFlow's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
canabeibi x EcoFlow
Influencer bio
Mexican Climber & Photographer 🏳️🌈🇲🇽 🧗♀️ El Salto Nuevo León @mountain.bites.mx 🤘🏾
Collaboration metrics
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yaina1202 x EcoFlow
Influencer bio
LA FE ES LA CERTEZA DE LO QUE SE ESPERA LA CONVICCIÓN DE LO QUE NO SE VE ⬇️MÁS OFERTAS⬇️
Collaboration metrics
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go4x4media x EcoFlow
![YouTube post by @go4x4media for EcoFlow. Caption reads: [...] for a reliable Power Station check out....](https://images.od.modash.io/2d9301e9c52491b50fc4b3fc11acf1fae0de00aa)
Influencer bio
We love camping, offroading and we love videography. You keep watching and we keep filming. Our new Series "Sounds of Camping" is all about nature, epic camping places, nice campfire food cooking, tent, hammock camping, tarp shelters, couple and solo camping trip and of course camping with our Dog "Ted" --- Mailing address: Eugen Schledewitz Parcel Collect 10026 66452 Salisbury East Shopping Centre 32 Ainsworth Street Salisbury QLD 4107
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 88.9%
- Carousels: 11.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EcoFlow are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EcoFlow's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.3% of partnerships featuring creators averaging <1K views, EcoFlow's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (204.8k avg views/post):
thereallifeguys x EcoFlow
Influencer bio
Wir veranstalten im August ein eigenes Festival 🛠🛁😂 Sei unbedingt mit dabei!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
sandrabosque1999 x EcoFlow
Influencer bio
🇨🇺Fashion, Outfits, Tips y reviews de productos. 🇺🇸
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EcoFlow's repeat partnerships
Out of 984 unique influencers in our dataset, 76 of them (8%) posted content for EcoFlow in 3 or more separate calendar months. The most consistent partner is @how_to_dad, who has collaborated across 12 months with 209 total posts. @how_to_dad alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of EcoFlow's repeat influencer partnerships, with links to the sponsored content.
how_to_dad x EcoFlow
![TikTok post by @how_to_dad for EcoFlow. Caption reads: [...] off grid living #delta3ultra #ecoflowdelta....](https://images.od.modash.io/17d6e43c52dcd73770cd71183b1f477122a42c39)
![TikTok post by @how_to_dad for EcoFlow. Caption reads: [...] form factor #outdoorfun #ecoflowriver3....](https://images.od.modash.io/81fa8f74fb08328fb0092c041f805ec6c15d2061)
sandrabosque99 x EcoFlow
![TikTok post by @sandrabosque99 for EcoFlow. Caption reads: Delta 3 Classic #ecoflow #portablepowerbank [...].](https://images.od.modash.io/cd4b7409a0d6e32c7677bd4a430783fbcbea281f)
![TikTok post by @sandrabosque99 for EcoFlow. Caption reads: Ecoflow 2 #ecoflow #portablepowerbank [...].](https://images.od.modash.io/bee4bbf08983c2ceb541e3dd09a660d37d2ec115)
![TikTok post by @sandrabosque99 for EcoFlow. Caption reads: Ecoflow Delta 3 classic con panel [...].](https://images.od.modash.io/016a240114a683edef4e6c683cb153d0a857de35)
kaladlafeofficial x EcoFlow
![TikTok post by @kaladlafeofficial for EcoFlow. Caption reads: [...] #tiktokshopcreatorpicks @EcoFlow.US @EcoFlow....](https://images.od.modash.io/192a43ea65fdadb0343946fa5bc2a1dcf38664fc)
![TikTok post by @kaladlafeofficial for EcoFlow. Caption reads: [...] #cuba #tiktokviral @EcoFlow.US @EcoFlow....](https://images.od.modash.io/49404459dca568b78772dc8a03059238e1f938fc)
![TikTok post by @kaladlafeofficial for EcoFlow. Caption reads: [...] #cuba #tiktokviral @EcoFlow.US @EcoFlow....](https://images.od.modash.io/c3e34b000d450275578453926eff2febc14a546c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EcoFlow had the most influencer activity. 30.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (13.1%)
- Mexico (4.8%)
- Australia (4.3%)
EcoFlow's influencer activity by market
Here is another example of EcoFlow collaborating with an influencer in United States.
EverydayChris x EcoFlow
EcoFlow's influencer activity vs. related brands
EcoFlow competes head-to-head with Jackery and BLUETTI in portable power stations and energy solutions, targeting the same outdoor, emergency-prep, and van-life creator ecosystems.
Total influencer content
EcoFlow vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EcoFlow leads with 2.8k sponsored posts, marginally ahead of BLUETTI (2.8k posts) and Jackery (2.7k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
EcoFlow vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EcoFlow leads on TikTok, while BLUETTI has the most activity on Instagram and Jackery has the most activity on YouTube. The gap is most notable on TikTok, with EcoFlow at 1.7k, BLUETTI at 615, Jackery at 449 posts. Jackery's activity is particularly concentrated on YouTube. TikTok and YouTube show large differences in post volume, with EcoFlow posting far more on TikTok than Jackery and BLUETTI, while Jackery posts far more on YouTube than EcoFlow and BLUETTI.
By geographical market
EcoFlow vs. related brands influencer activity (by country)
Estimated sponsored posts in EcoFlow's top markets
Jackery has the highest estimated sponsored-post volume in United States (1.2k posts, 44.2%), United Kingdom (273 posts, 10.3%), while EcoFlow has the highest estimated sponsored-post volume in Japan (365 posts, 13.1%), Mexico (134 posts, 4.8%), while BLUETTI leads in France with 176 posts (6.4%). Looking at United States specifically, the split is Jackery at 1.2k posts (44.2%), BLUETTI at 975 posts (35.4%), EcoFlow at 858 posts (30.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Jackery's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- Native's Influencer Marketing Strategy
- First Aid Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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