Give Me Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by Give Me Cosmetics over the last 12 months.

This report breaks down where & how Give Me Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Give Me Cosmetics, see here: Give Me Cosmetics influencers.

Influencer activity throughout the year

Give Me Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Give Me Cosmetics's influencer posting pattern appears irregular, with notable fluctuations month to month. December saw the highest output at 579 posts (122% above the 261 monthly average), while August was the quietest at 48 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Give Me Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 3.0k posts (93.1%)
• Instagram: 220 posts (6.9%)

TikTok influencer marketing is a clear focus for Give Me Cosmetics.

Here are 2 examples of Give Me Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok).

tinaob83 x Give Me Cosmetics

tinaob83

@tinaob83

30 Jun, 26

970.7K

11.5K

Anyone else’s hair not quite what it used to be? First time using @giveme.cosmetics and it’s brought mine back to life! 😍 #ad

Influencer bio

✉️ beth@alphatalentgroup.com @coronationstreet, @thedramamob

Collaboration metrics

Post views970.7k

Post EMV $30.3k

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suzyelliott4 x Give Me Cosmetics

suzyelliott4

@suzyelliott4

15 Feb, 26

1.7M

5K

Hair wash routine for greasy hair @Give Me Cosmetics #givemecosmetics #greasyhair [...]

Influencer bio

Mum, hairdresser, all things hair, beauty, skincare 🛍️ TT shop finds 💌 collabs: suzy.waite@googlemail.com

Collaboration metrics

Post views1.7M

Post EMV $34.3k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 48.5% of partnerships featuring creators averaging <1K views, Give Me Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (362.8k avg views/post):

helennjohnson x Give Me Cosmetics

helennjohnson

@helennjohnson

14 Apr, 26

654.9K

11K

[...] with my hair washed thanks to @Give Me Cosmetics 😂 #family #pregnant #helen #chet [...]

Influencer bio

Mum of five to my beautiful children Ocean, Elvis, Peach, Honey & Texas Raising 5 babies in 6 years | managed by @connectmgt Email - maddie@connectmgt.com 📩

Collaboration metrics

Post views654.9k

Post EMV $13.6k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

alishareviews4u x Give Me Cosmetics

alishareviews4u

@alishareviews4u

16 May, 26

100.7K

430

[...] underway 🤭🤣 #givemecostmetics #givemecosmeticsmystery #mysterybox #unboxing [...]

Influencer bio

🎀 your online shopping bestie ✨ beauty • lifestyle • honest finds 💕 ✨ 1M+ viral product videos 📩 alishab.ttshopreviews@gmail.com

Collaboration metrics

Post views100.7k

Post EMV $2.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Give Me Cosmetics's repeat partnerships

miss_safiyya_ x Give Me Cosmetics

miss_safiyya_

@miss_safiyya_

25 Aug, 26

873.5K

4.2K

There’s just something about a proper hair wash that makes you feel like a new girllll 🫧🎀💗 After Bali & Barcelona, all the sunshine, sea and slick backs… she was definitely ready for some extra love 🥹🌸 Everything shower, fresh soft glossy hair, skincare done, cute little outfit on… and suddenly I’m feeling like me again 🥰✨🎀 The ultimate girly reset with @giveme.cosmetics 💗🫧 Use code SAFIYYA10 for 10% off! Ad

miss_safiyya_

@miss_safiyya_

11 May, 26

682.5K

4.9K

Wasn’t the wake up I was expecting chickens cock-a-doodle-doo!🐔 😂 It did however allow me to have a gentle start with a lovely bath and a full hair reset using give me four curls full hair care set, so happy I’ve found the right products to suit my curls and embrace my natural hair with confidence 🤍 my code SAFIYYA10 gets you 10% off! @giveme.cosmetics Ad

miss_safiyya_

@miss_safiyya_

01 Dec, 25

549.2K

6.6K

Time to give me some TLC 👑 I’ve been loving the new Volume Hair Range by @giveme.cosmetics especially this time of year when I want ALL the volume! It’s the easiest routine to follow and the products actually do their job which makes getting ready so much more enjoyable! If you’re in the market for a product that actually does what it says on the bottle, I’d highly recommend The Give Me Volume Range - I’m so happy with my results! I’ve managed to speak to the Give Me team and they have given me a code that gets my followers 10% off today! Use SAFIYYA10 at checkout to get 10% off and treat yourself or someone else for Christmas! 😘🎁 ad

styleover50withcazz x Give Me Cosmetics

styleover50withcazz

@styleover50withcazz

27 Jan, 26

74.7K

91

[...] and conditioner from give me cosmetics to keep your blonde hair [...]

styleover50withcazz

@styleover50withcazz

20 Feb, 26

4.2K

10

Give me cosmetics greasy hair bundle with [...]

styleover50withcazz

@styleover50withcazz

15 Jun, 26

3.6K

7

[...] Try this shampoo form @Give Me Cosmetics with tea free and coconut [...]

safiyyavorajee x Give Me Cosmetics

safiyyavorajee

@safiyyavorajee

07 Nov, 25

157.6K

873

[...] a deal you can’t miss! @Give Me Cosmetics Black Friday bundle is [...]

safiyyavorajee

@safiyyavorajee

17 Aug, 26

148.3K

4.1K

[...] I’m OBSESSED with the @Give Me Cosmetics Slick Back range keeps [...]

safiyyavorajee

@safiyyavorajee

22 Apr, 26

46.9K

455

[...] was enough 😂 using @Give Me Cosmetics I’ve linked it below for [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (15.3%)
• Japan (8.8%)
• India (2.7%)

Here is another example of Give Me Cosmetics collaborating with an influencer in United Kingdom.

sashamoorex x Give Me Cosmetics

sashamoorex

@sashamoorex

11 Sep, 26

983K

6.5K

[...] this set!! Get all 7 products from Give Me Cosmetics for just £17.50 + free delivery 💖 [...]

Give Me Cosmetics's influencer activity vs. related brands

Give Me Cosmetics competes in affordable, trend-driven makeup; BPerfect Cosmetics and Collection Cosmetics share similar price accessibility and influencer-led discovery through tutorials and product hauls.

Total influencer content

BPerfect Cosmetics leads with 13.5K sponsored posts, significantly outpacing Give Me Cosmetics (3.2K posts) and Collection Cosmetics (2.2K posts). Across all three brands, the average volume is 6.3K posts, indicating mature, scaled influencer programs. BPerfect Cosmetics has several times more total posts than Give Me Cosmetics and Collection Cosmetics.

By social platform

Among these brands, BPerfect Cosmetics leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BPerfect Cosmetics at 11.8K, Give Me Cosmetics at 3K, Collection Cosmetics at 1.4K posts. Give Me Cosmetics's activity is particularly concentrated on TikTok. On Instagram and TikTok, BPerfect Cosmetics has several times more posts than Give Me Cosmetics and Collection Cosmetics.

By geographical market

BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (6.4K posts, 47.5%), United States (2.5K posts, 18.6%), Ireland (1.8K posts, 13%), suggesting a Europe focus, while Give Me Cosmetics leads in Japan with 279 posts (8.8%), while Collection Cosmetics leads in India with 65 posts (2.9%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 6.4K posts (47.5%), Give Me Cosmetics at 1.8K posts (56.8%), Collection Cosmetics at 1.3K posts (58.2%). Give Me Cosmetics's strength in Japan may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.