Give Me Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.6k pieces of influencer content sponsored by Give Me Cosmetics over the last 12 months.

This report breaks down where & how Give Me Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Give Me Cosmetics, see here: Give Me Cosmetics influencers.

Influencer activity throughout the year

Give Me Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Give Me Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 506 posts in January to 579 in December. The peak month, December, reached 579 posts, 93% higher than the monthly average of 300.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Give Me Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 3.3k posts (92.5%)
• Instagram: 272 posts (7.5%)

TikTok influencer marketing is a clear focus for Give Me Cosmetics.

Here are 2 examples of Give Me Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok).

parisfury1 x Give Me Cosmetics

parisfury1

@parisfury1

15 Jul, 26

779.4k

9.2k

For anyone that has wanted to know what I use on my hair - it’s the @giveme.cosmetics Recode range 😊 and yes, it’s all my real hair! #ad

Influencer bio

7 amazing babies, 1 giant husband & a big family that I love Management: Claire@thecangroup.co.uk TikTok www.tiktok.com/@theparisfury

Collaboration metrics

Post views779.4k

Post EMV $24.3k

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suzyelliott4 x Give Me Cosmetics

suzyelliott4

@suzyelliott4

15 Feb, 26

1.7M

5k

Hair wash routine for greasy hair @Give Me Cosmetics #givemecosmetics #greasyhair [...]

Influencer bio

Mum, hairdresser, all things hair, beauty, skincare 🛍️ TT shop finds 💌 collabs: suzy.waite@googlemail.com

Collaboration metrics

Post views1.7M

Post EMV $34.3k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 43.2% of partnerships featuring creators averaging <1K views, Give Me Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 40.4%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (362.8k avg views/post):

helennjohnson x Give Me Cosmetics

helennjohnson

@helennjohnson

14 Apr, 26

654.9k

11k

[...] with my hair washed thanks to @Give Me Cosmetics 😂 #family #pregnant #helen #chet [...]

Influencer bio

Mum of four. managed by @connectmgt Email - maddie@connectmgt.com 📩

Collaboration metrics

Post views654.9k

Post EMV $13.6k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

bethwilliamsstyle x Give Me Cosmetics

bethwilliamsstyle

@bethwilliamsstyle

27 Nov, 25

37.1k

130

[...] to hold volume… try this ✨🫶🏼 @Give Me Cosmetics #hairtok #grwmhair

Influencer bio

cornwall, uk ig: @bethwilliamsstyle mollie.ward@flairmgmt.com

Collaboration metrics

Post views37.1k

Post EMV $749

More influencer data

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Give Me Cosmetics's repeat partnerships

styleover50withcazz x Give Me Cosmetics

styleover50withcazz

@styleover50withcazz

27 Jan, 26

59.9k

77

[...] and conditioner from give me cosmetics to keep your blonde hair [...]

cazz2698

@cazz2698

20 Aug, 25

7.1k

69

[...] yours deal drops are on @Give Me Cosmetics #dealdrop [...]

styleover50withcazz

@styleover50withcazz

20 Feb, 26

4.2k

10

Give me cosmetics greasy hair bundle with [...]

miss_safiyya_ x Give Me Cosmetics

miss_safiyya_

@miss_safiyya_

11 May, 26

682.5k

4.9k

Wasn’t the wake up I was expecting chickens cock-a-doodle-doo!🐔 😂 It did however allow me to have a gentle start with a lovely bath and a full hair reset using give me four curls full hair care set, so happy I’ve found the right products to suit my curls and embrace my natural hair with confidence 🤍 my code SAFIYYA10 gets you 10% off! @giveme.cosmetics Ad

miss_safiyya_

@miss_safiyya_

01 Dec, 25

549.2k

6.6k

Time to give me some TLC 👑 I’ve been loving the new Volume Hair Range by @giveme.cosmetics especially this time of year when I want ALL the volume! It’s the easiest routine to follow and the products actually do their job which makes getting ready so much more enjoyable! If you’re in the market for a product that actually does what it says on the bottle, I’d highly recommend The Give Me Volume Range - I’m so happy with my results! I’ve managed to speak to the Give Me team and they have given me a code that gets my followers 10% off today! Use SAFIYYA10 at checkout to get 10% off and treat yourself or someone else for Christmas! 😘🎁 ad

miss_safiyya_

@miss_safiyya_

23 Mar, 26

434.2k

2k

Sometimes… all it takes is pouring back into YOU 😍 Because feeling confident again? Yeah… sometimes that means taking a moment, resetting, fixing your crown… and stepping back out with a whole new energy. And that’s exactly what I did today. I gave myself a proper reset using the Give Me Full Haircare Set with Argan Oil & Coconut Oil… and listen it did what needed to be DONE. My hair feels good, I feel good… and when you feel like that? Everything shifts. Crown fixed… spring back in my step… we go again 🧡 @giveme.cosmetics AD

amandamilne_88 x Give Me Cosmetics

amandamilne_88

@amandamilne_88

29 Aug, 25

9.5k

281

@Give Me Cosmetics

amandamilne_88

@amandamilne_88

14 Nov, 25

7.8k

101

@Give Me Cosmetics

amandamilne_88

@amandamilne_88

17 Sep, 25

6.6k

176

@Give Me Cosmetics

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (15.9%)
• Japan (7.5%)
• India (2.1%)

Here is another example of Give Me Cosmetics collaborating with an influencer in United Kingdom.

charlyannec x Give Me Cosmetics

charlyannec

@charlyannec

01 Sep, 25

1.6M

32.9k

[...] Using my fave products from give me cosmetics! You can recieve this bundle for [...]

Give Me Cosmetics's influencer activity vs. related brands

Give Me Cosmetics plays in color cosmetics where BPerfect Cosmetics and MADE BY MITCHELL also target trend-driven makeup buyers with bold launches. They’re natural benchmarks for creator-led swatches, tutorial content, and high-engagement product demos.

Total influencer content

MADE BY MITCHELL leads with 14.8k sponsored posts, marginally ahead of BPerfect Cosmetics (13.9k posts) and Give Me Cosmetics (3.6k posts). Across all three brands, the average volume is 10.8k posts, indicating mature, scaled influencer programs. BPerfect Cosmetics and MADE BY MITCHELL have around four times as many total posts as Give Me Cosmetics.

By social platform

Among these brands, BPerfect Cosmetics leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.4k, BPerfect Cosmetics at 11.6k, Give Me Cosmetics at 3.3k posts. Give Me Cosmetics's activity is particularly concentrated on TikTok. On Instagram, BPerfect Cosmetics has around eight times as many posts as Give Me Cosmetics.

By geographical market

MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (6.1k posts, 41.1%), Brazil (771 posts, 5.2%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.9k posts, 42.9%), Ireland (2.1k posts, 15.1%), suggesting a Europe focus, while Give Me Cosmetics leads in Japan with 271 posts (7.5%). Looking at United States specifically, the split is MADE BY MITCHELL at 6.1k posts (41.1%), BPerfect Cosmetics at 2.3k posts (16.6%), Give Me Cosmetics at 574 posts (15.9%). Give Me Cosmetics's strength in Japan may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.