Give Me Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.8k pieces of influencer content sponsored by Give Me Cosmetics over the last 12 months.

This report breaks down where & how Give Me Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Give Me Cosmetics, see here: Give Me Cosmetics influencers.

Influencer activity throughout the year

Give Me Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Give Me Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 506 posts in January to 578 in December. The peak month, December, reached 578 posts, 81% higher than the monthly average of 319.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Give Me Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 3.5k posts (91.2%)
• Instagram: 339 posts (8.8%)
• YouTube: 1 posts (0%)

TikTok influencer marketing is a clear focus for Give Me Cosmetics.

Here are 3 examples of Give Me Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

miss_safiyya_ x Give Me Cosmetics

miss_safiyya_

@miss_safiyya_

11 May, 26

641.4k

4.9k

Wasn’t the wake up I was expecting chickens cock-a-doodle-doo!🐔 😂 It did however allow me to have a gentle start with a lovely bath and a full hair reset using give me four curls full hair care set, so happy I’ve found the right products to suit my curls and embrace my natural hair with confidence 🤍 my code SAFIYYA10 gets you 10% off! @giveme.cosmetics Ad

Influencer bio

👼Azaylia 🦁 Founder & Trustee @theazayliafoundation 🏆 Inspirational Influencer ‘25 📖 Sunday Times Best Seller Author Enquires - Kath@wearesn.com

Collaboration metrics

Post views641.4k

Post EMV $19.7k

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romymorris.x x Give Me Cosmetics

romymorris.x

@romymorris.x

02 Jul, 25

1.8M

51k

[...] grip into your hair👱🏼‍♀️🙌🏼 @Give Me Cosmetics ad #slickback #shorthairstyles [...]

Influencer bio

24 Beauty|Fashion|Dance romy.morris@outreachtalentgroup.com My outfits

Collaboration metrics

Post views1.8M

Post EMV $38.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

LIFEOFMIYU x Give Me Cosmetics

LIFEOFMIYU

@LIFEOFMIYU

06 Jul, 25

13.6k

246

💋Give Me Cosmetics Use coupon code [MIYU15] to get 15% [...]

Influencer bio

instagram@life_of_miyu » https://www.instagram.com/life_of_miyu/ lifeofmiyu@gmail.com お仕事のご依頼はこちらからお願い致します。

Collaboration metrics

Post views13.6k

Post EMV $431

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 42.7% of partnerships featuring creators averaging <1K views, Give Me Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 39.7%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (519.2k avg views/post):

maggieanne.n x Give Me Cosmetics

maggieanne.n

@maggieanne.n

24 Aug, 25

769.2k

12.8k

[...] only heatless curler I use now! @Give Me Cosmetics killedddd it with this one 🔥 [...]

Influencer bio

UK beauty content girly 💅 🩰 🇬🇧 maggie@outreachtalentgroup.com

Collaboration metrics

Post views769.2k

Post EMV $16.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

elliepritchardd x Give Me Cosmetics

elliepritchardd

@elliepritchardd

20 Jul, 25

18.4k

68

[...] Heatless Curls with me 🤍💁🏽‍♀️ @Give Me Cosmetics absolute game changer 🫶🏽 [...]

Influencer bio

🤍 First-time boy mum 📍 Newcastle ✨ Lifestyle | Beauty | Fashion | Mum life

Collaboration metrics

Post views18.4k

Post EMV $371

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Give Me Cosmetics's repeat partnerships

styleover50withcazz x Give Me Cosmetics

styleover50withcazz

@styleover50withcazz

27 Jan, 26

32.3k

50

[...] and conditioner from give me cosmetics to keep your blonde hair [...]

cazz2698

@cazz2698

20 Aug, 25

7.1k

69

[...] yours deal drops are on @Give Me Cosmetics #dealdrop [...]

styleover50withcazz

@styleover50withcazz

20 Feb, 26

4.2k

10

Give me cosmetics greasy hair bundle with [...]

miss_safiyya_ x Give Me Cosmetics

miss_safiyya_

@miss_safiyya_

11 May, 26

641.4k

4.9k

Wasn’t the wake up I was expecting chickens cock-a-doodle-doo!🐔 😂 It did however allow me to have a gentle start with a lovely bath and a full hair reset using give me four curls full hair care set, so happy I’ve found the right products to suit my curls and embrace my natural hair with confidence 🤍 my code SAFIYYA10 gets you 10% off! @giveme.cosmetics Ad

miss_safiyya_

@miss_safiyya_

01 Dec, 25

549.2k

6.6k

Time to give me some TLC 👑 I’ve been loving the new Volume Hair Range by @giveme.cosmetics especially this time of year when I want ALL the volume! It’s the easiest routine to follow and the products actually do their job which makes getting ready so much more enjoyable! If you’re in the market for a product that actually does what it says on the bottle, I’d highly recommend The Give Me Volume Range - I’m so happy with my results! I’ve managed to speak to the Give Me team and they have given me a code that gets my followers 10% off today! Use SAFIYYA10 at checkout to get 10% off and treat yourself or someone else for Christmas! 😘🎁 ad

miss_safiyya_

@miss_safiyya_

23 Mar, 26

434.2k

2k

Sometimes… all it takes is pouring back into YOU 😍 Because feeling confident again? Yeah… sometimes that means taking a moment, resetting, fixing your crown… and stepping back out with a whole new energy. And that’s exactly what I did today. I gave myself a proper reset using the Give Me Full Haircare Set with Argan Oil & Coconut Oil… and listen it did what needed to be DONE. My hair feels good, I feel good… and when you feel like that? Everything shifts. Crown fixed… spring back in my step… we go again 🧡 @giveme.cosmetics AD

amandamilne_88 x Give Me Cosmetics

amandamilne_88

@amandamilne_88

29 Aug, 25

9.5k

281

@Give Me Cosmetics

amandamilne_88

@amandamilne_88

14 Nov, 25

7.8k

101

@Give Me Cosmetics

amandamilne_88

@amandamilne_88

17 Sep, 25

6.6k

176

@Give Me Cosmetics

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (17.2%)
• Japan (10.4%)
• Brazil (2%)

Here is another example of Give Me Cosmetics collaborating with an influencer in United Kingdom.

brandese x Give Me Cosmetics

brandese

@brandese

01 Jul, 25

1.7M

53.6k

[...] I’m honest I looked STUNNIN😏🤩👄 @Give Me Cosmetics #ad

Give Me Cosmetics's influencer activity vs. related brands

Give Me Cosmetics competes with BPerfect Cosmetics and OFRA Cosmetics in social-first color cosmetics that perform well in tutorials and glam looks. They target similar audiences who buy based on pigmentation, finish, and creator demonstrations.

Total influencer content

BPerfect Cosmetics leads with 13.5k sponsored posts, significantly outpacing Give Me Cosmetics (3.8k posts) and OFRA Cosmetics (1.7k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. BPerfect Cosmetics has multiple times more total posts than Give Me Cosmetics and OFRA Cosmetics.

By social platform

Among these brands, BPerfect Cosmetics leads on Instagram and TikTok and OFRA Cosmetics leads on YouTube. The gap is most notable on TikTok, with BPerfect Cosmetics at 11.1k, Give Me Cosmetics at 3.5k, OFRA Cosmetics at 671 posts. Give Me Cosmetics's activity is particularly concentrated on TikTok. On TikTok, BPerfect Cosmetics has multiple times more posts than Give Me Cosmetics and OFRA Cosmetics, while on YouTube, OFRA Cosmetics has multiple times more posts than Give Me Cosmetics and BPerfect Cosmetics.

By geographical market

BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.3k posts, 39%), United States (2.2k posts, 16.3%), Ireland (2k posts, 15.2%), suggesting a Europe focus, while OFRA Cosmetics has the highest estimated sponsored-post volume in Japan (464 posts, 26.8%), South Korea (166 posts, 9.6%), suggesting a Asia focus. Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 5.3k posts (39%), Give Me Cosmetics at 2.1k posts (55%).