Give Me Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.6k pieces of influencer content sponsored by Give Me Cosmetics over the last 12 months.

This report breaks down where & how Give Me Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Give Me Cosmetics, see here: Give Me Cosmetics influencers.

Influencer activity throughout the year

Give Me Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Give Me Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 377 sponsored posts per month. December recorded the highest volume at 599 posts (59% above average), while April was the quietest at 202 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Give Me Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 4.1k posts (90%)
• Instagram: 458 posts (10%)
• YouTube: 2 posts (0%)

TikTok influencer marketing is a clear focus for Give Me Cosmetics.

Here are 3 examples of Give Me Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41.8% of partnerships featuring creators averaging <1K views, Give Me Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (519.2k avg views/post):

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

Give Me Cosmetics's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (16.6%)
• Japan (9.1%)
• Brazil (3.1%)

Here is another example of Give Me Cosmetics collaborating with an influencer in United Kingdom.

Give Me Cosmetics's influencer activity vs. related brands

Give Me Cosmetics competes with BPerfect Cosmetics and Collection Cosmetics in accessible makeup that performs well in tutorial and transformation content. They target similar beauty shoppers and rely on creators for swatches, wear tests, and trend-driven looks.

Total influencer content

BPerfect Cosmetics leads with 13.6k sponsored posts, significantly outpacing Give Me Cosmetics (4.6k posts) and Collection Cosmetics (700 posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. BPerfect Cosmetics has about three times as many total posts as Give Me Cosmetics and far more than Collection Cosmetics.

By social platform

Among these brands, BPerfect Cosmetics leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with BPerfect Cosmetics at 10.8k, Give Me Cosmetics at 4.1k, Collection Cosmetics at 415 posts. Give Me Cosmetics's activity is particularly concentrated on TikTok. BPerfect Cosmetics has far more posts on Instagram and TikTok than Give Me Cosmetics and Collection Cosmetics, while YouTube activity is minimal across all brands.

By geographical market

BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.2k posts, 38.2%), United States (2.9k posts, 21.6%), Ireland (1.8k posts, 12.9%), suggesting a Europe focus, while Give Me Cosmetics leads in Japan with 418 posts (9.1%), while Collection Cosmetics leads in Brazil with 20 posts (2.8%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 5.2k posts (38.2%), Give Me Cosmetics at 2.6k posts (55.9%), Collection Cosmetics at 417 posts (59.5%). Give Me Cosmetics's strength in Japan may indicate a home-market focus, while BPerfect Cosmetics shows broader regional investment.