Give Me Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Give Me Cosmetics over the last 12 months.
This report breaks down where & how Give Me Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Give Me Cosmetics, see here: Give Me Cosmetics influencers.
Influencer activity throughout the year
Give Me Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Give Me Cosmetics's influencer activity by month
Number of sponsored posts
Give Me Cosmetics's sponsored post volume peaks in December with 225 posts, 52% higher than the monthly average of 148. October recorded the lowest activity at 61 posts, 59% below average.
Give Me Cosmetics's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 9.1M, while October recorded the least at 181.2k. Across all tracked posts in the 12-month window, average views per post were 20.4k. Interestingly, the highest-view month (June) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @donna1rhodes, generated 6.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Give Me Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (90.5%)
- Instagram: 168 posts (9.4%)
- YouTube: 1 posts (0.1%)
Give Me Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Give Me Cosmetics.
Here are 3 examples of Give Me Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
miss_safiyya_ x Give Me Cosmetics
Influencer bio
👼Angel mommy Azaylia 👩🎓 🦁 Founder & Trustee @theazayliafoundation 🌟 inspirational influencer 📖 Sunday times Best seller Enquires-Kath@wearesn.com
Collaboration metrics
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donna1rhodes x Give Me Cosmetics
Influencer bio
A page full of products that I genuinely love... trying everything for you first
Collaboration metrics
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LIFEOFMIYU x Give Me Cosmetics
Influencer bio
instagram@life_of_miyu » https://www.instagram.com/life_of_miyu/ lifeofmiyu@gmail.com お仕事のご依頼はこちらからお願い致します。
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Give Me Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Give Me Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.6% of partnerships featuring creators averaging <1K views, Give Me Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (394.1k avg views/post):
emmastephensonn x Give Me Cosmetics
![TikTok post by @emmastephensonn for Give Me Cosmetics. Caption reads: [...] leave my hair looking so shiny! ✨ @Give Me....](https://images.od.modash.io/c838cdd794966157f3c2ba1c9216dde18c0a28d4)
Influencer bio
Managed by @connectmanagement 🤍 💌Elisha@connectmgt.com 🍓🍋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
elliepritchardd x Give Me Cosmetics
![TikTok post by @elliepritchardd for Give Me Cosmetics. Caption reads: [...] Heatless Curls with me 🤍💁🏽♀️ @Give Me....](https://images.od.modash.io/fce97d4d4b77b1fe57154b145860f610c817d644)
Influencer bio
Newcastle📍 @SkinSculpted
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Give Me Cosmetics's repeat partnerships
Out of 1.1k unique influencers in our dataset, 72 of them (7%) posted content for Give Me Cosmetics in 3 or more separate calendar months. The most consistent partner is @thissinglemamaofficial, who has collaborated across 7 months with 11 total posts.
Here are 3 examples of Give Me Cosmetics's repeat influencer partnerships, with links to the sponsored content.
thissinglemamaofficial x Give Me Cosmetics
![TikTok post by @thissinglemamaofficial for Give Me Cosmetics. Caption reads: [...] of haircare today is the @Give Me Cosmetics....](https://images.od.modash.io/6f07b57d36c1642239edf581a7ffbc5b817b6578)
![TikTok post by @thissinglemamaofficial for Give Me Cosmetics. Caption reads: [...] care! ❄️🎄☃️🎅⛸️🦌 The @Give Me Cosmetics....](https://images.od.modash.io/96cddc137754dd57da1d252b04342ffa0afd9351)
![TikTok post by @thissinglemamaofficial for Give Me Cosmetics. Caption reads: [...] the Bundle! 🤩 #beautybox #givemecosmetics....](https://images.od.modash.io/3f63c06bdb2106b8c0eb492d7258acdf9313ebb2)
cazz2698 x Give Me Cosmetics
![TikTok post by @cazz2698 for Give Me Cosmetics. Caption reads: [...] yours deal drops are on @Give Me Cosmetics....](https://images.od.modash.io/1569269705e0fdab62316367fa053563411fc4a8)
![TikTok post by @cazz2698 for Give Me Cosmetics. Caption reads: [...] the link to pick your up @Give Me Cosmetics....](https://images.od.modash.io/b0324af96f1e80dfff96b1b9ed94821603e7205c)
![TikTok post by @cazz2698 for Give Me Cosmetics. Caption reads: [...] right here it’s on offer @Give Me Cosmetics....](https://images.od.modash.io/f88981e80a2acd8f74326c32950600c796a05247)
jadeybabexo x Give Me Cosmetics
![TikTok post by @jadeybabexo for Give Me Cosmetics. Caption reads: [...] - Sensitive Scalp @Give Me Cosmetics With....](https://images.od.modash.io/4191df13597e77638d62cb38f4878797b8f094ce)
![TikTok post by @jadeybabexo for Give Me Cosmetics. Caption reads: @Give Me Cosmetics Premium Mystery Mothers [...].](https://images.od.modash.io/f4a0c5600be67e43fc95a91c7091c980d04a4823)
![TikTok post by @jadeybabexo for Give Me Cosmetics. Caption reads: @Give Me Cosmetics Shampoo and conditioner [...].](https://images.od.modash.io/c3cdd631ae64a078dff5828219b7ddfe8e6545bc)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Give Me Cosmetics had the most influencer activity. 61% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (16.7%)
- India (2.4%)
- Spain (2.4%)
Give Me Cosmetics's influencer activity by market
Here is another example of Give Me Cosmetics collaborating with an influencer in United Kingdom.
demijones x Give Me Cosmetics
![TikTok post by @demijones for Give Me Cosmetics. Caption reads: [...] These new Glazed Lip Oils from @Give Me....](https://images.od.modash.io/4f7f4200591966e00a4e2fbec322d000de3f0f77)
Give Me Cosmetics's influencer activity vs. related brands
Give Me Cosmetics sits in the influencer-friendly color cosmetics space, overlapping with BPerfect Cosmetics and MADE BY MITCHELL for bold looks and high-UGC product demos. Each competes through tutorial-first creators and viral launches within beauty communities.
Total influencer content
Give Me Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 4.7k sponsored posts, marginally ahead of MADE BY MITCHELL (4.7k posts) and Give Me Cosmetics (1.8k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. BPerfect Cosmetics and MADE BY MITCHELL have more than double the total number of posts compared with Give Me Cosmetics.
By social platform
Give Me Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, BPerfect Cosmetics leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 4.6k, BPerfect Cosmetics at 4k, Give Me Cosmetics at 1.6k posts. Give Me Cosmetics's activity is particularly concentrated on TikTok. On TikTok, BPerfect Cosmetics and MADE BY MITCHELL each have more than double the number of posts compared with Give Me Cosmetics.
By geographical market
Give Me Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in Give Me Cosmetics's top markets
BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 40.8%), Ireland (716 posts, 15.1%), suggesting a Europe focus, while MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (1.9k posts, 40.4%), Brazil (197 posts, 4.2%), while Give Me Cosmetics leads in India with 43 posts (2.4%). Looking at United Kingdom specifically, the split is BPerfect Cosmetics at 1.9k posts (40.8%), MADE BY MITCHELL at 1.5k posts (31.7%), Give Me Cosmetics at 1.1k posts (61%).
Read more influencer strategy breakdowns
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