Give Me Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.3k pieces of influencer content sponsored by Give Me Cosmetics over the last 12 months.

This report breaks down where & how Give Me Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Give Me Cosmetics, see here: Give Me Cosmetics influencers.

Influencer activity throughout the year

Give Me Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Give Me Cosmetics's sponsored post volume peaks in December with 576 posts, 62% higher than the monthly average of 356. April recorded the lowest activity at 72 posts, 80% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Give Me Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 3.8k posts (89.9%)
• Instagram: 430 posts (10.1%)

TikTok influencer marketing is a clear focus for Give Me Cosmetics.

Here are 2 examples of Give Me Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok).

miss_safiyya_ x Give Me Cosmetics

miss_safiyya_

@miss_safiyya_

01 Dec, 25

549.2k

6.6k

Time to give me some TLC 👑 I’ve been loving the new Volume Hair Range by @giveme.cosmetics especially this time of year when I want ALL the volume! It’s the easiest routine to follow and the products actually do their job which makes getting ready so much more enjoyable! If you’re in the market for a product that actually does what it says on the bottle, I’d highly recommend The Give Me Volume Range - I’m so happy with my results! I’ve managed to speak to the Give Me team and they have given me a code that gets my followers 10% off today! Use SAFIYYA10 at checkout to get 10% off and treat yourself or someone else for Christmas! 😘🎁 ad

Influencer bio

👼Azaylia 🦁 Founder & Trustee @theazayliafoundation 🏆 Inspirational Influencer ‘25 📖 Sunday Times Best Seller Author Enquires - Kath@wearesn.com

Collaboration metrics

Post views549.2k

Post EMV $17.1k

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donna1rhodes x Give Me Cosmetics

donna1rhodes

@donna1rhodes

07 Jun, 25

6.7M

57k

This set from @Give Me Cosmetics is gorgeous and amazing value 🤩😍 [...]

Influencer bio

UGC Creator | 18M+ views Beauty • Wellness • Home Viral TikTok content that converts 📩 Email: donna1rhodes@hotmail.com

Collaboration metrics

Post views6.7M

Post EMV $136.8k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 43.9% of partnerships featuring creators averaging <1K views, Give Me Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 38.1%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (519.2k avg views/post):

maggieanne.n x Give Me Cosmetics

maggieanne.n

@maggieanne.n

24 Aug, 25

769.2k

12.8k

[...] only heatless curler I use now! @Give Me Cosmetics killedddd it with this one 🔥 [...]

Influencer bio

UK beauty content girly 💅 🩰 🇬🇧 maggie@outreachtalentgroup.com

Collaboration metrics

Post views769.2k

Post EMV $16.0k

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

lifewithlivs x Give Me Cosmetics

lifewithlivs

@lifewithlivs

24 Jun, 25

11.1k

173

[...] 🫠but this haircare set from @Give Me Cosmetics is actually now only £21 in the [...]

Influencer bio

My digital diary ✨ Angel Mama Collab/PR- Renae@makeitalign.com

Collaboration metrics

Post views11.1k

Post EMV $231

More influencer data

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Give Me Cosmetics's repeat partnerships

thissinglemamaofficial x Give Me Cosmetics

thissinglemamaofficial

@thissinglemamaofficial

03 Sep, 25

473.4k

9.2k

[...] #blackfridaydeals #givemecosmetics #givemecosmeticsbundle [...]

thissinglemamaofficial

@thissinglemamaofficial

12 Jun, 25

386.5k

13.7k

[...] new mystery bundle from @Give Me Cosmetics and you can decide on the [...]

thissinglemamaofficial

@thissinglemamaofficial

18 Aug, 25

286.7k

8.9k

[...] #giftideas #birthdaygift #givemecosmetics #mysterybox @Give Me [...]

styleover50withcazz x Give Me Cosmetics

cazz2698

@cazz2698

20 Aug, 25

7.1k

69

[...] yours deal drops are on @Give Me Cosmetics #dealdrop [...]

styleover50withcazz

@styleover50withcazz

20 Feb, 26

4.2k

10

Give me cosmetics greasy hair bundle with [...]

styleover50withcazz

@styleover50withcazz

13 Feb, 26

3.4k

6

[...] & Conditioner from Give Me Cosmetics is specially formulated [...]

shinyefinds x Give Me Cosmetics

shinyefinds

@shinyefinds

06 Sep, 25

1.1M

18.8k

These lip oils are unreal @Give Me Cosmetics #givemecosmetics #makeup [...]

shinyefinds

@shinyefinds

06 Sep, 25

107.9k

2k

Loveeee them💋 @Give Me Cosmetics #givemecosmetics #lipoil [...]

shinyefinds

@shinyefinds

09 Sep, 25

29.1k

319

Give me, ATE💋✨ @Give Me Cosmetics #lipoil #givemecosmetics [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (16.2%)
• Japan (10.8%)
• India (3%)

Here is another example of Give Me Cosmetics collaborating with an influencer in United Kingdom.

k1rsty67894523 x Give Me Cosmetics

k1rsty67894523

@k1rsty67894523

16 May, 25

3.4M

236.4k

[...] or itching 😭 I actually swear by @Give Me Cosmetics for why my hair is so healthy 😍😍 [...]

Give Me Cosmetics's influencer activity vs. related brands

Give Me Cosmetics competes with Hairburst and BondiBoost in hair-focused beauty, where creators drive sales through growth/repair narratives, routines, and before/after transformations.

Total influencer content

BondiBoost leads with 6.1k sponsored posts, significantly outpacing Give Me Cosmetics (4.3k posts) and Hairburst (1.8k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. BondiBoost has more total posts than Give Me Cosmetics and Hairburst, while Hairburst has the fewest.

By social platform

Among these brands, Hairburst leads on Instagram and BondiBoost leads on TikTok and YouTube. The gap is most notable on TikTok, with BondiBoost at 5.5k, Give Me Cosmetics at 3.8k, Hairburst at 797 posts. Give Me Cosmetics's activity is particularly concentrated on TikTok. Give Me Cosmetics and BondiBoost have several times more TikTok posts than Hairburst, while Hairburst has more Instagram posts than Give Me Cosmetics and BondiBoost.

By geographical market

BondiBoost has the highest estimated sponsored-post volume in United States (3.5k posts, 57.8%), Australia (727 posts, 11.9%), while Give Me Cosmetics has the highest estimated sponsored-post volume in United Kingdom (2.4k posts, 55.3%), Japan (461 posts, 10.8%), while Hairburst has the highest estimated sponsored-post volume in Slovakia (189 posts, 10.6%), France (182 posts, 10.2%). Looking at United States specifically, the split is BondiBoost at 3.5k posts (57.8%), Give Me Cosmetics at 691 posts (16.2%). Give Me Cosmetics's strength in United Kingdom and Japan may indicate a home-market focus, while BondiBoost shows broader regional investment.