Ooni Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Ooni over the last 12 months.
This report breaks down where & how Ooni invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ooni, see here: Ooni influencers.
Influencer activity throughout the year
Ooni's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ooni's influencer activity by month
Number of sponsored posts
Ooni's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 248 posts (48% above the 168 monthly average), while February was the quietest at 40 posts. No sponsored posts were tracked in March, which may suggest a planned pause in influencer activity.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ooni's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (80.9%)
- TikTok: 306 posts (16.6%)
- YouTube: 46 posts (2.5%)
Ooni's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ooni.
Here are 3 examples of Ooni's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
natashas_baking x Ooni
![Instagram post by @natashas_baking for Ooni. Caption reads: [...] a spiral mixer. Made this batch with my Ooni....](https://images.od.modash.io/328c200e3ffec6153e9ab2d391b8be03a2219086)
Influencer bio
Sourdough and the Science Behind Baking Learn more ⬇️⬇️⬇️
Collaboration metrics
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_lacebakes_ x Ooni
![TikTok post by @_lacebakes_ for Ooni. Caption reads: [...] but let’s make it in the brand new @Ooni....](https://images.od.modash.io/90b5c114d87f66f284a2eedc28cfd00267a36bc8)
Influencer bio
• focaccia • pizza • bread tutorials • FOCACCIA FUNDAMENTALS guide 👇🏻
Collaboration metrics
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LifebyMikeG x Ooni
![YouTube post by @LifebyMikeG for Ooni. Caption reads: [...] in this video were made in the brand new....](https://images.od.modash.io/e5614f9482cb63319f3b52681e9475ccb97b8f5c)
Influencer bio
I’m a home cook, gardener and dad sharing the things that inspire me the most in life. Come join along on the journey and stay motivated with weekly videos!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.4%
- Posts: 18.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ooni are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ooni's influencers average views (Instagram)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging 10K-50K views, Ooni's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (469.9k avg views/post):
diamondcrystalsalt x Ooni
![Instagram post by @diamondcrystalsalt for Ooni. Caption reads: [...] This viral classic is back, made in my ooni....](https://images.od.modash.io/7ad66e08726ad6e5b0b88b1ae52bd06ae466150d)
Influencer bio
Pure and natural since 1886 - Happy 140 Years! 🧁 Recipes & tips for the at-home chef Stay Salty!
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.6k avg views/post):
biancaeatalot x Ooni
![Instagram post by @biancaeatalot for Ooni. Caption reads: [...] in dough balls. Calculated using the Ooni....](https://images.od.modash.io/e3dc14fa9e141d5c5e3fc69c38764d16de8ab8c2)
Influencer bio
Norge- Norway 🇳🇴 Ambassador: @oonihq 🍕🥩🍔🥯🥨🍳🍞 @minimed_nordics 💙💪 🍕Products
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ooni's repeat partnerships
Out of 608 unique influencers in our dataset, 47 of them (8%) posted content for Ooni in 3 or more separate calendar months. The most consistent partner is @dough_and_behold, who has collaborated across 11 months with 98 total posts. @7thfloorpizza alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Ooni's repeat influencer partnerships, with links to the sponsored content.
dough_and_behold x Ooni
![Instagram post by @dough_and_behold for Ooni. Caption reads: [...] cutter a little to fit into my Ooni Volt. If....](https://images.od.modash.io/45844ee6f776d3d13a188406191db7b9991f2102)
![Instagram post by @dough_and_behold for Ooni. Caption reads: [...] sarnies these days using my Ooni Volt....](https://images.od.modash.io/506ee7ae5c765557f276f49949ea504c886542ed)
![Instagram post by @dough_and_behold for Ooni. Caption reads: [...] for 5-6mins at 350°c in my @oonihq Volt.....](https://images.od.modash.io/3b5a82cff84c581c114892df7e616e5dab8227cd)
scottspizzaproject x Ooni
![Instagram post by @scottspizzaproject for Ooni. Caption reads: [...] 💪🏼 • #scottspizzaproject #ooniambassador....](https://images.od.modash.io/f2d10b67c7e4318c66f99ed9994786e843510e3f)
![Instagram post by @scottspizzaproject for Ooni. Caption reads: [...] dough? Get yourself the new @oonihq Halo Pro....](https://images.od.modash.io/86063fc34a5263d111ad1fb39431be2b2103c04f)
![Instagram post by @scottspizzaproject for Ooni. Caption reads: [...] with one of the new range of @oonihq pizza....](https://images.od.modash.io/281f723b5855624d931555c275156a73eb18de7d)
theoneeighthitalian x Ooni
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] - @basile_imports 🔥 Baked in Ooni Koda 16....](https://images.od.modash.io/ff6c801ad0ff94d5f6fa720f553e6193166cfc88)
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] the amazing papas out there!!! @oonihq....](https://images.od.modash.io/0f538a53e524c19563461a6c5b84218d8f8379dd)
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] ever eat!!! 🔥 Baked in the Ooni Koda 16....](https://images.od.modash.io/389e370d6fa717e8ce659593e25435fdf22c89be)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ooni had the most influencer activity. 42.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (16.4%)
- France (5.9%)
- Australia (5.9%)
Ooni's influencer activity by market
Here is another example of Ooni collaborating with an influencer in United States.
j.kenji.lopezalt x Ooni
![TikTok post by @j.kenji.lopezalt for Ooni. Caption reads: [...] a pizza bake from start to finish in my....](https://images.od.modash.io/704546944515884efe9a7d96dd02b36aca5a8617)
Ooni's influencer activity vs. related brands
Ooni competes in at-home cooking appliances where creators showcase recipes, parties, and product performance. Ninja Kitchen and COSORI are prominent kitchen brands with similar demo-heavy influencer content and comparable buyer intent.
Total influencer content
Ooni vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 22.1k sponsored posts, significantly outpacing COSORI (7.7k posts) and Ooni (1.8k posts). Across all three brands, the average volume is 10.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than Ooni and COSORI.
By social platform
Ooni vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COSORI leads on Instagram and YouTube and Ninja Kitchen leads on TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 17.1k, COSORI at 2.5k, Ooni at 306 posts. Ooni's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has far more posts than Ooni and COSORI.
By geographical market
Ooni vs. related brands influencer activity (by country)
Estimated sponsored posts in Ooni's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (14k posts, 64.5%), Australia (1.6k posts, 7.2%), United Kingdom (1.1k posts, 4.8%), while COSORI has the highest estimated sponsored-post volume in Germany (1.1k posts, 14.2%), Spain (785 posts, 10.2%), suggesting a Europe focus, while Ooni leads in France with 109 posts (5.9%). Looking at United States specifically, the split is Ninja Kitchen at 14k posts (64.5%), COSORI at 1.6k posts (20.5%), Ooni at 778 posts (42.1%). Ooni's strength in France may indicate a home-market focus, while Ninja Kitchen shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- COSORI's Influencer Marketing Strategy
- boandtee's Influencer Marketing Strategy
- Fable and Mane's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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