Ooni Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Ooni over the last 12 months.
This report breaks down where & how Ooni invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ooni, see here: Ooni influencers.
Influencer activity throughout the year
Ooni's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ooni's influencer activity by month
Number of sponsored posts
Ooni's influencer posting pattern appears irregular, with notable fluctuations month to month. October saw the highest output at 154 posts (50% above the 103 monthly average), while August was the quietest at 2 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ooni's sponsored influencer collaborations break down by social platform:
- Instagram: 1.1k posts (89.2%)
- TikTok: 73 posts (5.9%)
- YouTube: 61 posts (4.9%)
Ooni's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ooni.
Here are 3 examples of Ooni's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cook_as_you_feel_it x Ooni
![Instagram post by @cook_as_you_feel_it for Ooni. Caption reads: [...] et origan avec le robot pétrin Halo de ooni.....](https://images.od.modash.io/de7405817b105e4a77986ae1c7188fb4a35e0921)
Influencer bio
Recettes faciles , sans prise de tête ☺️ Colab: Cookasyoufeelit@gmail.com Self-made TIKTOK :@cookasyoufeelit
Collaboration metrics
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forkthepeople x Ooni
![TikTok post by @forkthepeople for Ooni. Caption reads: [...] real restaurant quality pizza, the new @Ooni....](https://images.od.modash.io/5ab560253b1c327083c55199b45d62869f56cbdb)
Influencer bio
Food videos for the people. YT/IG: @forkthepeople 📩: forkthepeople@cuagency.co
Collaboration metrics
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GugaFoods x Ooni
Influencer bio
Hi, Thanks for visiting Guga Foods! I am here too share all my favorite recipes with you. Cooking things me and my family love, BBQ to Unique style meats and my specialty Brazilian Churrasco. I love to hear from you and you are welcome to send me a message or leave a comment on any video. Thanks for stopping by!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 82.3%
- Posts: 17.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ooni are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ooni's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 10K-50K views, Ooni's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (210.5k avg views/post, 10.3k followers):
teds_zaza x Ooni
Influencer bio
📩 tedszaza@loaded.gg 📍NY TikTok: Teds_ZaZa Youtube: teds_zaza
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post, 171.9k followers):
eddiespizza412 x Ooni
![Instagram post by @eddiespizza412 for Ooni. Caption reads: [...] down some #detroitstylepizza with my NEW....](https://images.od.modash.io/f7713dff3675ff4b08c69cc143a060b04c1de07b)
Influencer bio
🏆World Pizza Champion Team 🏆2022 NE Non-Trad’l Div. Int’l Pizza Expo winner 🏆2024-2025 Real California 🍕contest winner @oonihq Ambassador ⬇️ Shop ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ooni's repeat partnerships
Out of 409 unique influencers in our dataset, 41 of them (10%) posted content for Ooni in 3 or more separate calendar months. The most consistent partner is @7thfloorpizza, who has collaborated across 11 months with 95 total posts. @7thfloorpizza alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Ooni's repeat influencer partnerships, with links to the sponsored content.
7thfloorpizza x Ooni
![Instagram post by @7thfloorpizza for Ooni. Caption reads: [...] (4°C) 🔥 Baked in the Ooni Koda 16 at 400°C....](https://images.od.modash.io/4a3f2bd94a66533aa9096fe02d7ba46cdce75616)
![Instagram post by @7thfloorpizza for Ooni. Caption reads: [...] D’Amalfi from @pizzata.co.nz #ooni....](https://images.od.modash.io/dec9a147724835ccaf678492a8df610a3dec7733)
![Instagram post by @7thfloorpizza for Ooni. Caption reads: [...] (4°C) 🔥 Baked in the Ooni Koda 2 Pro at....](https://images.od.modash.io/054b88f0fbe548010c69be82eb4d7b2cc4a16cb3)
theoneeighthitalian x Ooni
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] are amazing!! Baked in the Ooni Koda 2 Pro....](https://images.od.modash.io/f75b0f29e1a4d54dc731de29fee3b3783a4b5c44)
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] - Chilli flakes 🔥 Baked in the Ooni Koda 2....](https://images.od.modash.io/2f3817017a35ae27042aa7fba4ff816706b6acad)
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] on the pizza. 🔥 Baked in the Ooni Koda 2....](https://images.od.modash.io/80271a976738341f5ed93877cc12dae25b8d72fd)
eddiespizza412 x Ooni
![Instagram post by @eddiespizza412 for Ooni. Caption reads: [...] got to make some pizzas at the @oonihq booth....](https://images.od.modash.io/a0faa05cc679fbf3dc0337e179449206509652b6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ooni had the most influencer activity. 44.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.6%)
- France (7.2%)
- Germany (6.3%)
Ooni's influencer activity by market
Here is another example of Ooni collaborating with an influencer in United States.
natashas_baking x Ooni
![Instagram post by @natashas_baking for Ooni. Caption reads: [...] a spiral mixer. Made this batch with my Ooni....](https://images.od.modash.io/328c200e3ffec6153e9ab2d391b8be03a2219086)
Ooni's influencer activity vs. related brands
Ooni’s home cooking and kitchen-enthusiast audience overlaps with from Our Place and Ninja Kitchen, both of which compete for creator-led recipe and appliance content. These brands win through product demos, food visuals, and creator partnerships that drive aspirational at-home cooking.
Total influencer content
Ooni vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 39.9k sponsored posts, significantly outpacing from Our Place (2.5k posts) and Ooni (1.2k posts). Across all three brands, the average volume is 14.5k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than Ooni and Our Place.
By social platform
Ooni vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and from Our Place leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 28.5k, from Our Place at 747, Ooni at 73 posts. Ooni's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen posts far more than Ooni and Our Place.
By geographical market
Ooni vs. related brands influencer activity (by country)
Estimated sponsored posts in Ooni's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (17k posts, 42.5%), United Kingdom (5k posts, 12.6%), France (2.6k posts, 6.4%), suggesting a Europe focus, while from Our Place leads in Canada with 142 posts (5.8%). Looking at United States specifically, the split is Ninja Kitchen at 17k posts (42.5%), from Our Place at 1.5k posts (61.1%), Ooni at 549 posts (44.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- from Our Place's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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