Ooni Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.8k pieces of influencer content sponsored by Ooni over the last 12 months.

This report breaks down where & how Ooni invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ooni, see here: Ooni influencers.

Influencer activity throughout the year

Ooni's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ooni's sponsored post volume peaks in May with 241 posts, 61% higher than the monthly average of 150. April recorded the lowest activity at 39 posts, 74% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ooni's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (81.5%)
• TikTok: 313 posts (17.3%)
• YouTube: 22 posts (1.2%)

Instagram influencer marketing is a clear focus for Ooni.

Here are 3 examples of Ooni's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

natashas_baking x Ooni

natashas_baking

@natashas_baking

25 Nov, 25

4.1M

82.8k

[...] a spiral mixer. Made this batch with my Ooni Halo Pro from @oonihq and it’s truly my [...]

Influencer bio

Sourdough and the Science Behind Baking Learn more ⬇️⬇️⬇️

Collaboration metrics

Post views4.1M

Post EMV $132.3k

More influencer data

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alternate.de x Ooni

alternate.de

@alternate.de

24 Mar, 26

541.8k

128

[...] verpasse nicht unser #Liveshopping mit @Ooni am kommenden Samstag, den 28.03.2026 ab [...]

Influencer bio

Für Technikfans 💻, für Gamer 🎮, für Couch Potatoes 📺 🔽Links & Impressum🔽

Collaboration metrics

Post views541.8k

Post EMV $10.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JKenjiLopezAlt x Ooni

JKenjiLopezAlt

@JKenjiLopezAlt

06 May, 25

123.8k

[...] a pizza bake from start to finish in my @oonihq Koda 2 Pro pizza oven. This is the 7th [...]

Influencer bio

I'm Kenji López-Alt. I'm the author of the James Beard award-winning books The Food Lab and The Wok, a New York Times columnist, and a former restaurant worker. I'm also the author of the best-selling children's book, Every Night is Pizza Night. Get them anywhere you buy your books, or for signed copies shipped anywhere in the world, order them from Book Larder: https://booklarder.com/search?q=kenji%20lopez-alt Join my free Patreon to get full recipes and articles: https://www.patreon.com/kenjilopezalt I have a podcast! It's called The Recipe with Kenji and Deb and I host it with my friend Deb Perelman of Smitten Kitchen. You can get it here: https://www.therecipepodcast.com/ On this channel you'll mostly find my cooking videos. For food recommendations and other content (mostly around Seattle), check out my alt channel, @JKenjiLopezMain When I'm not writing books or spending time with my family, I like to play music and explore Seattle.

Collaboration metrics

Post views123.8k

Post EMV $3.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 40.9% of partnerships featuring creators averaging 10K-50K views, Ooni's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (469.9k avg views/post, 27.8k followers):

diamondcrystalsalt x Ooni

diamondcrystalsalt

@diamondcrystalsalt

16 May, 25

727.7k

14.9k

[...] This viral classic is back, made in my ooni and seasoned with @diamondcrystalsalt. My [...]

Influencer bio

Pure and natural since 1886 - Happy 140 Years! 🧁 Recipes & tips for the at-home chef Stay Salty!

Collaboration metrics

Post views727.7k

Post EMV $23.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.4k avg views/post, 9.9k followers):

notapizzeria x Ooni

notapizzeria

@notapizzeria

03 Jul, 25

9.4k

finally upgraded from a stand mixer to an @oonihq halo pro! thanks to ooni for sending a [...]

Influencer bio

i like to make pizza and drink coffee 📩: notpizzeria@gmail.com for business

Collaboration metrics

Post views9.4k

Post EMV $283

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ooni's repeat partnerships

7thfloorpizza x Ooni

7thfloorpizza

@7thfloorpizza

09 Dec, 25

791.4k

14.9k

[...] (4°C) 🔥 Baked in the Ooni Koda 16 at 400°C for about 120 [...]

7thfloorpizza

@7thfloorpizza

02 Mar, 26

322.2k

1.8k

[...] (4°C) 🔥 Baked in the Ooni Koda 16 at 430°C for 90 seconds! [...]

7thfloorpizza

@7thfloorpizza

01 May, 25

59.2k

635

[...] (4°C) 🔥 Baked in the Ooni Koda 16 at 430°C for about 90 [...]

theoneeighthitalian x Ooni

theoneeighthitalian

@theoneeighthitalian

25 Aug, 25

170.7k

5k

[...] - @basile_imports 🔥 Baked in Ooni Koda 16 @oonihq . . . . #pizza [...]

theoneeighthitalian

@theoneeighthitalian

07 Sep, 25

85.9k

2.1k

[...] the amazing papas out there!!! @oonihq @ooni.anz #pizza #fathersday [...]

theoneeighthitalian

@theoneeighthitalian

28 Dec, 25

62.7k

843

[...] ever eat!!! 🔥 Baked in the Ooni Koda 16 @oonihq @ooni.anz . . . [...]

cook_as_you_feel_it x Ooni

cook_as_you_feel_it

@cook_as_you_feel_it

20 Oct, 25

568.2k

9.3k

[...] . Pétrissage dans le pétrin Ooni halo pro . Recette pour 6 -260g [...]

cook_as_you_feel_it

@cook_as_you_feel_it

11 Aug, 25

480.4k

10.8k

[...] utilisé le pétrin Halo de chez Ooni pout le pétrissage de la pâte [...]

cook_as_you_feel_it

@cook_as_you_feel_it

21 Sep, 25

442.4k

7k

Avez vous le Ooni halo pro? Si oui maîtrisez vous [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (15%)
• France (7%)
• Germany (6.7%)

Here is another example of Ooni collaborating with an influencer in United States.

umihito.vlog x Ooni

umihito.vlog

@umihito.vlog

29 Jun, 25

1.6M

41.3k

[...] sondern auch unseren Magen erfreuen 😋 Im Ooni Koda 2 Max können wir die größten Pizzen [...]

Ooni's influencer activity vs. related brands

Ooni competes with Ninja Kitchen and from Our Place for home-cooking enthusiasts, where influencer marketing thrives on recipe videos, outdoor/hosting moments, and product-led cooking demonstrations.

Total influencer content

Ninja Kitchen leads with 32.3k sponsored posts, significantly outpacing from Our Place (2.2k posts) and Ooni (1.8k posts). Across all three brands, the average volume is 12.1k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than Ooni and from Our Place.

By social platform

Ooni leads on YouTube, while Ninja Kitchen has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Ninja Kitchen at 23k, from Our Place at 767, Ooni at 313 posts. Ooni's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has far more posts than Ooni and from Our Place.

By geographical market

Ninja Kitchen has the highest estimated sponsored-post volume in United States (12k posts, 38.3%), United Kingdom (4.3k posts, 13.3%), France (2.1k posts, 6.5%), suggesting a Europe focus, while from Our Place leads in Canada with 153 posts (7.1%). Looking at United States specifically, the split is Ninja Kitchen at 12k posts (38.3%), from Our Place at 1.3k posts (58.9%), Ooni at 773 posts (42.8%).