Ooni Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Ooni over the last 12 months.
This report breaks down where & how Ooni invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ooni, see here: Ooni influencers.
Influencer activity throughout the year
Ooni's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Ooni's influencer activity by month
Number of sponsored posts
Ooni's influencer output appears relatively consistent throughout the year, averaging about 144 sponsored posts per month. July recorded the highest volume at 219 posts (52% above average), while June was the quietest at 101 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ooni's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (81.6%)
- TikTok: 266 posts (15.3%)
- YouTube: 54 posts (3.1%)
Ooni's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ooni.
Here are 3 examples of Ooni's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
natashas_baking x Ooni
![Instagram post by @natashas_baking for Ooni. Caption reads: [...] a spiral mixer. Made this batch with my Ooni....](https://images.od.modash.io/328c200e3ffec6153e9ab2d391b8be03a2219086)
Influencer bio
Sourdough and the Science Behind Baking Learn more ⬇️⬇️⬇️
Collaboration metrics
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alternate.de x Ooni
![TikTok post by @alternate.de for Ooni. Caption reads: [...] verpasse nicht unser #Liveshopping mit @Ooni....](https://images.od.modash.io/db705a03b6919905f4a4a199b42f57249e17ae90)
Influencer bio
Für Technikfans 💻, für Gamer 🎮, für Couch Potatoes 📺 🔽Links & Impressum🔽
Collaboration metrics
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GugaFoods x Ooni
Influencer bio
Hi, Thanks for visiting Guga Foods! I am here too share all my favorite recipes with you. Cooking things me and my family love, BBQ to Unique style meats and my specialty Brazilian Churrasco. I love to hear from you and you are welcome to send me a message or leave a comment on any video. Thanks for stopping by!
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.9%
- Posts: 18.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ooni are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ooni's influencers average views (Instagram)
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging 10K-50K views, Ooni's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (425.9k avg views/post):
pizzagabriel_official x Ooni
![Instagram post by @pizzagabriel_official for Ooni. Caption reads: [...] 🍕💦 Avec le nouveau pétrin @ooni.fr HALO....](https://images.od.modash.io/a563f39df750bff2a33c6cc9c1a96d184141560e)
Influencer bio
Découvrez mon livre et mes Masterclass ! 📕👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
whatsgooddough x Ooni
![Instagram post by @whatsgooddough for Ooni. Caption reads: [...] at home is impossible? Think again. The Ooni....](https://images.od.modash.io/9a1df5d9687c18269e89361697f4f6b7aaf96232)
Influencer bio
👨👩👦 man, YouTuber, content partner for pizza brands, and not-self-proclaimed-influencer (people call me that, I’m just accepting it)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ooni's repeat partnerships
Out of 568 unique influencers in our dataset, 46 of them (8%) posted content for Ooni in 3 or more separate calendar months. The most consistent partner is @7thfloorpizza, who has collaborated across 12 months with 113 total posts. @7thfloorpizza alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Ooni's repeat influencer partnerships, with links to the sponsored content.
7thfloorpizza x Ooni
![Instagram post by @7thfloorpizza for Ooni. Caption reads: [...] (4°C) 🔥 Baked in the Ooni Koda 16 at 400°C....](https://images.od.modash.io/4a3f2bd94a66533aa9096fe02d7ba46cdce75616)
![Instagram post by @7thfloorpizza for Ooni. Caption reads: [...] D’Amalfi from @pizzata.co.nz #ooni....](https://images.od.modash.io/dec9a147724835ccaf678492a8df610a3dec7733)
![Instagram post by @7thfloorpizza for Ooni. Caption reads: [...] it bubbles. 🫣 Baked in the Ooni Koda 16. 🔥....](https://images.od.modash.io/62e15d9f861bbaed4900f5ab4d91d64b8f53739e)
dough_and_behold x Ooni
![Instagram post by @dough_and_behold for Ooni. Caption reads: [...] cutter a little to fit into my Ooni Volt. If....](https://images.od.modash.io/45844ee6f776d3d13a188406191db7b9991f2102)
![Instagram post by @dough_and_behold for Ooni. Caption reads: [...] I’m sparking up my trusty @oonihq Volt 2 to....](https://images.od.modash.io/a1ccac89838e57bc702f658b5f88b8d09491161b)
![Instagram post by @dough_and_behold for Ooni. Caption reads: [...] crispy creation using the new Ooni Volt 2....](https://images.od.modash.io/03a3eaf7d59e60501376dbbd0bd959edec122b79)
theoneeighthitalian x Ooni
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] - @basile_imports 🔥 Baked in Ooni Koda 16....](https://images.od.modash.io/ff6c801ad0ff94d5f6fa720f553e6193166cfc88)
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] the amazing papas out there!!! @oonihq....](https://images.od.modash.io/0f538a53e524c19563461a6c5b84218d8f8379dd)
![Instagram post by @theoneeighthitalian for Ooni. Caption reads: [...] ever eat!!! 🔥 Baked in the Ooni Koda 16....](https://images.od.modash.io/389e370d6fa717e8ce659593e25435fdf22c89be)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ooni had the most influencer activity. 42.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.6%)
- France (7.6%)
- Germany (6.3%)
Ooni's influencer activity by market
Here is another example of Ooni collaborating with an influencer in United States.
dough_and_behold x Ooni
Ooni's influencer activity vs. related brands
Ooni competes with Ninja Kitchen and from Our Place in the home-cooking and premium kitchen gear space where product demos drive sales. These brands target similar food creators and rely on recipe-led, entertaining-focused influencer content.
Total influencer content
Ooni vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ninja Kitchen leads with 37.2k sponsored posts, significantly outpacing from Our Place (2.4k posts) and Ooni (1.7k posts). Across all three brands, the average volume is 13.8k posts, indicating mature, scaled influencer programs. Ninja Kitchen has far more total posts than Ooni and from Our Place.
By social platform
Ooni vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Ninja Kitchen leads on Instagram and TikTok and from Our Place leads on YouTube. The gap is most notable on TikTok, with Ninja Kitchen at 26.2k, from Our Place at 745, Ooni at 266 posts. Ooni's activity is particularly concentrated on Instagram. On TikTok, Ninja Kitchen has far more posts than Ooni and from Our Place.
By geographical market
Ooni vs. related brands influencer activity (by country)
Estimated sponsored posts in Ooni's top markets
Ninja Kitchen has the highest estimated sponsored-post volume in United States (16k posts, 43.3%), United Kingdom (4.8k posts, 13%), Germany (2.4k posts, 6.4%), suggesting a Europe focus, while from Our Place leads in Canada with 157 posts (6.5%), while Ooni leads in France with 132 posts (7.6%). Looking at United States specifically, the split is Ninja Kitchen at 16k posts (43.3%), from Our Place at 1.5k posts (62.2%), Ooni at 738 posts (42.5%). Ooni's strength in France may indicate a home-market focus, while from Our Place shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Ninja Kitchen's Influencer Marketing Strategy
- from Our Place's Influencer Marketing Strategy
- Graza's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- Babe Original's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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