Sigma Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by Sigma Beauty over the last 12 months.

This report breaks down where & how Sigma Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sigma Beauty, see here: Sigma Beauty influencers.

Influencer activity throughout the year

Sigma Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sigma Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 262 posts in January to 283 in December. The peak month, November, reached 518 posts, 99% higher than the monthly average of 260.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sigma Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 1.4k posts (45%)
• YouTube: 1.3k posts (41.4%)
• Instagram: 429 posts (13.6%)

TikTok influencer marketing is a clear focus for Sigma Beauty.

Here are 3 examples of Sigma Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

marchbeautyword x Sigma Beauty

marchbeautyword

@marchbeautyword

08 Feb, 26

67.1K

643

my super bowl plans: 🧼 @sigmabeauty sigmagic scrub 💯 discount code: [...]

Influencer bio

🫧 habits + glowups ✏️ Author of 9 💃 White Girl, Punjabi Playlist 📍Vegas + traveling ✈️ Next Trips: NYFW 💌 samanthamarchva@gmail.com

Collaboration metrics

Post views67.1k

Post EMV $2.1k

More influencer data

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its.nikkiiduh x Sigma Beauty

its.nikkiiduh

@its.nikkiiduh

07 Jan, 26

119.9K

2.4K

[...] #vlogs#nikkiiduh#🖤🪬 @Sigma Beauty

Influencer bio

God First✞︎ |FL❀⋆. Momꨄ︎💍|Trendy finds🎀|Beauty🪞🦢 Collabs💌| nikkiicalix2020@gmail.com

Collaboration metrics

Post views119.9k

Post EMV $2.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

rxstrmom x Sigma Beauty

rxstrmom

@rxstrmom

29 Jul, 26

166.8K

11.3K

[...] THIS VIDEO 🔷LINKS AND DISCOUNT CODES Sigma Beauty Link: 10% Discount Code: RXSTRMOM BK [...]

Influencer bio

Everyone has beauty but not everybody sees it~~~ I'm an 83-year-old woman who still loves makeup and all things "girly". I'm hoping to connect to women of all ages to show that aging gracefully can be so very easy. We really do get better with age~~~the best is yet to come so enjoy ! And don't forget to be kind..... Remember that we are the choices we make ~~ Attn: Companies ~ if you are looking for someone to review your products please private message me or email me at believer72711@gmail.com ~~ thanks...patti

Collaboration metrics

Post views166.8k

Post EMV $6.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 65.5% of partnerships featuring creators averaging <1K views, Sigma Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (160.9k avg views/post):

glambyaddie x Sigma Beauty

glambyaddie

@glambyaddie

03 Apr, 26

22.7K

649

Introducing my @Sigma Beauty favorites set!!!! Launching this [...]

Influencer bio

Makeup Artist & Beauty Creator👩‍🎨 I'm so happy ur here! 💝 NM 🌶️✨ 💌addie@socialcasaco.com

Collaboration metrics

Post views22.7k

Post EMV $486

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

lexxi1119 x Sigma Beauty

lexxi1119

@lexxi1119

18 May, 26

13.7K

288

[...] usa Extensionist mascara Brushes @Sigma Beauty E25 @Morphe Cosmetics A25 @ColourPop [...]

Influencer bio

Wife | Nurse | Makeup lover | Gay🌈| Tampa Contact: makeupbylexij@gmail.com

Collaboration metrics

Post views13.7k

Post EMV $288

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sigma Beauty's repeat partnerships

RobertWelsh x Sigma Beauty

RobertWelsh

@RobertWelsh

01 Sep, 26

168.4K

4.4K

[...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10% OFF CODE | Robert10 [...]

RobertWelsh

@RobertWelsh

16 Jun, 26

70.2K

4.6K

[...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10% OFF CODE | Robert10 [...]

RobertWelsh

@RobertWelsh

26 Aug, 26

64.7K

5.8K

[...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10% OFF CODE | Robert10 [...]

MorganTurnerMakeup x Sigma Beauty

MorganTurnerMakeup

@MorganTurnerMakeup

29 Jul, 26

138.5K

4.4K

[...] 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 [...]

MorganTurnerMakeup

@MorganTurnerMakeup

02 Sep, 26

52.7K

2K

[...] 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 [...]

MorganTurnerMakeup

@MorganTurnerMakeup

05 Jun, 26

52K

2.3K

[...] 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 [...]

FloatinginDreams x Sigma Beauty

FloatinginDreams

@FloatinginDreams

08 Sep, 26

6K

170

in which I share with you what's new from Catrice! this is the new Catrice Fall/ Winter 2026 collection. I do a first impression review where I show you swatches, closeups and I apply everything to my face for the first time (and throw in a bit of a wear test). Looking for reviews? I write full reviews of beauty & makeup products over on my blog: New reviews go live Monday – Wednesday – Saturday SHOP MY SHELF * MONOLITH * Get 5% off your entire order with code: _Maaike_5 EPIC BEAUTY Get 5% off your entire order with code: _Maaike_5 SIGMA * Get 10% off your entire order with code: FLOATINGINDREAMS YESSTYLE Use code FLOATDREAM23 for 5% off your order Or this link: * MY SECOND CHANNEL (FLOATING IN BOOKS) FOLLOW ME ON SOCIAL MEDIA: Blog - Youtube - Instagram - @indiequeen84 X - @indiequeen84 Facebook - Goodreads - Tiktok - @floatingindreams_ WHAT I’M WEARING Top - Weekday & Lola Liza MENTIONED IN THE VIDEO Catrice Cloud Tint Cushion Blush 020 Over The Blush Catrice Cloud Tint Cushion Highlighter 010 Stay Halo’d Catrice Tubing Stay In Place False Lash Mascara 010 No Panda Black Catrice True Skin High Cover Concealer Corrector - 400 CC Lavender Catrice Glam & Doll Volume Mascara Waterproof Catrice Eye Blusher Liquid Eyeshadow 010 Flirt Alert Catrice Soft Melt Liquid To Powder Eyeshadow 030 Dusty Rose Catrice Water Glaze Lip Stain 010 Liquid Desire Catrice The Cool Rose Eyeshadow Palette Catrice Instant Bright CC Primer Catrice Soft Glam Baked Blush 050 Cheek Lover Catrice Under Eye Primer Stick Catrice Shine Supreme Lip Oil 040 Cherry Lush Catrice Holiday Skin Face & Body Bronzing Serum 010 Still On Island Time Catrice Colour Flush Dewy Serum Blush 010 Fade To Pink Catrice Bare Glow Lip Oil Balm 030 Dark Ruby Red Catrice HD High Cover Concealer - 017N Catrice Skin Like Luminous Foundation 007N DISCLAIMER This is not a paid for advertisement or sponsorship. I buy 99% of all products I am showing. If anything was sent to me in PR or is affiliated, I will denote it with *. Links are not affiliate links, but just links to my personal pages linked to my blog or youtube channel, unless otherwise stated. I film my videos mainly using natural lighting as artificial studio lighting greatly alters the look/ performance of products and acts very similary to a filter. Besides, I don't live my life under studio lighting, so I need my makeup to look good in natural lighting mostly for my day to day life, which I why I prefer to test out products in the type of lighting I see my makeup in most.

FloatinginDreams

@FloatinginDreams

10 Sep, 26

6K

159

in which I share with you what's new from Essence. Their new makeup line has some good new products in again. So let's do a first impression where I apply these to my face, show you closeups and swatches and throw in a bit of a wear test as well. Looking for reviews? I write full reviews of beauty & makeup products over on my blog: New reviews go live Monday – Wednesday – Saturday SHOP MY SHELF * MONOLITH * Get 5% off your entire order with code: _Maaike_5 EPIC BEAUTY Get 5% off your entire order with code: _Maaike_5 SIGMA * Get 10% off your entire order with code: FLOATINGINDREAMS YESSTYLE Use code FLOATDREAM23 for 5% off your order Or this link: * MY SECOND CHANNEL (FLOATING IN BOOKS) FOLLOW ME ON SOCIAL MEDIA: Blog - Youtube - Instagram - @indiequeen84 X - @indiequeen84 Facebook - Goodreads - Tiktok - @floatingindreams_ WHAT I’M WEARING Top - H&M Dungarees - Monki MENTIONED IN THE VIDEO Essence Brow Lift & Freeze Glue 02 Light Brown Essence The Mauve Edition Mini Eyeshadow Palette Essence Blur Nude Eyeshadow Stick 06 Iced Mocha Essence Cc Coverstick - 10 Green Essence Water Dew Serum Bronzer 10 Latte Drop Essence Water Dew Serum Blush 30 Rose Mood Essence I Love Length Volume Mascara Waterproof 01 Ultra Black Essence Cream Eyeshadow Matte 01 Oak Essence All About Matt! Fixing Compact Powder Lavender Essence Contouring Duo Palette 10 Light Essence Lash Princess Volume & Length Mascara Party Deep Black Essence Juicy Tint Lip Marker 06 Blueberry Bite Essence Jelly Pot Lip & Cheek Balm 20 Got You! Essence Silky Cushion Foundation - 100 Essence Hydra Kiss Lip Balm 04 Midnight Kiss Essence Milky Glazed Glossy Lip Balm 06 Cherry On Top DISCLAIMER This is not a paid for advertisement or sponsorship. I buy 99% of all products I am showing. If anything was sent to me in PR or is affiliated, I will denote it with *. Links are not affiliate links, but just links to my personal pages linked to my blog or youtube channel, unless otherwise stated. I film my videos mainly using natural lighting as artificial studio lighting greatly alters the look/ performance of products and acts very similary to a filter. Besides, I don't live my life under studio lighting, so I need my makeup to look good in natural lighting mostly for my day to day life, which I why I prefer to test out products in the type of lighting I see my makeup in most.

FloatinginDreams

@FloatinginDreams

17 Sep, 26

1.9K

44

in which I share with you my tips and tricks for finding the best foundation for you. How do I choose a foundation? Let me share those tips and my favorite foundations at the same time. Looking for reviews? I write full reviews of beauty & makeup products over on my blog: New reviews go live Monday – Wednesday – Saturday SHOP MY SHELF * MONOLITH * Get 5% off your entire order with code: _Maaike_5 EPIC BEAUTY Get 5% off your entire order with code: _Maaike_5 SIGMA * Get 10% off your entire order with code: FLOATINGINDREAMS YESSTYLE Use code FLOATDREAM23 for 5% off your order Or this link: * MY SECOND CHANNEL (FLOATING IN BOOKS) FOLLOW ME ON SOCIAL MEDIA: Blog - Youtube - Instagram - @indiequeen84 X - @indiequeen84 Facebook - Goodreads - Tiktok - @floatingindreams_ WHAT I’M WEARING Top - H&M MENTIONED IN THE VIDEO NYX Born This to Glow foundation Porcelain Catrice Tinted Serum 004N Kiko Milano Instamoisture Glow 1R Missha Perfect Cover BB Cream 21 Unleashia Don’t Touch Glass Pink cushion 21N Lisa Eldridge Seamless Skin Skin Tint T3 Rare Beauty Skin Tint 16C YSL All Hours foundation BR20 Dior Backstage foundation 0N Hauslabs Triclone foundation 060 Fair Warm Lisa Eldridge Seamless Skin foundation 5 Giorgio Armani Luminous Silk foundation 3 DISCLAIMER This is not a paid for advertisement or sponsorship. I buy 99% of all products I am showing. If anything was sent to me in PR or is affiliated, I will denote it with *. Links are not affiliate links, but just links to my personal pages linked to my blog or youtube channel, unless otherwise stated. I film my videos mainly using natural lighting as artificial studio lighting greatly alters the look/ performance of products and acts very similary to a filter. Besides, I don't live my life under studio lighting, so I need my makeup to look good in natural lighting mostly for my day to day life, which I why I prefer to test out products in the type of lighting I see my makeup in most.

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.4%)
• Brazil (5.6%)
• India (4.4%)

Here is another example of Sigma Beauty collaborating with an influencer in United States.

MorganTurnerMakeup x Sigma Beauty

MorganTurnerMakeup

@MorganTurnerMakeup

29 Jul, 26

138.5K

4.4K

[...] Bare Minerals 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 Charlotte [...]

Sigma Beauty's influencer activity vs. related brands

Sigma Beauty is best known for makeup brushes and tools, directly overlapping with Real Techniques’ mass-appeal brush sets and BK Beauty’s creator-backed brush positioning.

Total influencer content

BK Beauty leads with 3.8K sponsored posts, notably outpacing Sigma Beauty (3.2K posts) and REAL TECHNIQUES (2.3K posts). Across all three brands, the average volume is 3.1K posts, indicating mature, scaled influencer programs.

By social platform

Sigma Beauty leads on YouTube, while REAL TECHNIQUES has the most activity on Instagram and BK Beauty has the most activity on TikTok. The gap is most notable on TikTok, with BK Beauty at 3.2K, Sigma Beauty at 1.4K, REAL TECHNIQUES at 1.2K posts. BK Beauty's activity is particularly concentrated on TikTok. BK Beauty has many more TikTok posts than Sigma Beauty and REAL TECHNIQUES.

By geographical market

BK Beauty has the highest estimated sponsored-post volume in United States (2.9K posts, 77.8%), Canada (289 posts, 7.7%), United Kingdom (248 posts, 6.6%), suggesting a North America focus, while REAL TECHNIQUES has the highest estimated sponsored-post volume in Japan (235 posts, 10%), Brazil (228 posts, 9.7%). Looking at United States specifically, the split is BK Beauty at 2.9K posts (77.8%), Sigma Beauty at 1.7K posts (54.9%), REAL TECHNIQUES at 564 posts (24%).