Sigma Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.2k pieces of influencer content sponsored by Sigma Beauty over the last 12 months.
This report breaks down where & how Sigma Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sigma Beauty, see here: Sigma Beauty influencers.
Influencer activity throughout the year
Sigma Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sigma Beauty's influencer activity by month
Number of sponsored posts
Sigma Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 260 posts in January to 283 in December. The peak month, November, reached 518 posts, 93% higher than the monthly average of 268.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sigma Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 1.6k posts (48.9%)
- YouTube: 1.2k posts (37.6%)
- Instagram: 435 posts (13.5%)
Sigma Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sigma Beauty.
Here are 3 examples of Sigma Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
marchbeautyword x Sigma Beauty
Influencer bio
🫧 Former Broke Beauty ✏️ Author of 9 💃 White Girl, Punjabi Playlist 📍Vegas + traveling ✈️ Next Trips: Cali Coast 💌 samanthamarchva@gmail.com
Collaboration metrics
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ashleykaylamakeup x Sigma Beauty
![TikTok post by @ashleykaylamakeup for Sigma Beauty. Caption reads: [...] *affiliate code I also used the @Sigma....](https://images.od.modash.io/5d5a329680a4a2687283e4e5e39a0dfe611a812e)
Influencer bio
Eyeshadow, Lipstick, & Style Tutorials/Videos 📧 ashley@ashleykaylamakeup.com
Collaboration metrics
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KellyGooch x Sigma Beauty
![YouTube post by @KellyGooch for Sigma Beauty. Caption reads: [...] Code “KELLYGOOCHJAN” for 10% off Sigma....](https://images.od.modash.io/b30f33a37e86a01b6c443b49ae9ff2016b3daaca)
Influencer bio
For business inquiries: kelly@morecreative.co
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.6%
- Carousels: 7.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sigma Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sigma Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 65.3% of partnerships featuring creators averaging <1K views, Sigma Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (166.4k avg views/post):
glambyaddie x Sigma Beauty
Influencer bio
Makeup Artist & Beauty Creator👩🎨 I'm so happy ur here! 💝 NM 🌶️✨ 💌addie@socialcasaco.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
lexxi1119 x Sigma Beauty
![TikTok post by @lexxi1119 for Sigma Beauty. Caption reads: [...] usa Extensionist mascara Brushes @Sigma....](https://images.od.modash.io/314c8701b34d1f2a7d5c1b96c5155b7b52746d2c)
Influencer bio
Wife | Nurse | Makeup lover | Gay🌈| Tampa Contact: makeupbylexij@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Sigma Beauty's repeat partnerships
Out of 1.1k unique influencers in our dataset, 101 of them (9%) posted content for Sigma Beauty in 3 or more separate calendar months. The most consistent partner is @RobertWelsh, who has collaborated across 12 months with 165 total posts. @RobertWelsh alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Sigma Beauty's repeat influencer partnerships, with links to the sponsored content.
RobertWelsh x Sigma Beauty
![YouTube post by @RobertWelsh for Sigma Beauty. Caption reads: [...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10%....](https://images.od.modash.io/f466ff887c1c8129a2d0c5de99f353e942cb9ff8)
![YouTube post by @RobertWelsh for Sigma Beauty. Caption reads: [...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10%....](https://images.od.modash.io/98e71ae60b0c38160fd33d20d39cdf3f7480f283)
![YouTube post by @RobertWelsh for Sigma Beauty. Caption reads: [...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10%....](https://images.od.modash.io/d77813d5e944272bdce93e1c42033a7ac966c19a)
MorganTurnerMakeup x Sigma Beauty
![YouTube post by @MorganTurnerMakeup for Sigma Beauty. Caption reads: [...] 20% off code MORGAN Sigma Beauty 10% off....](https://images.od.modash.io/d25e1ff7f091f01183c23e8ce55ee234208babf7)
![YouTube post by @MorganTurnerMakeup for Sigma Beauty. Caption reads: [...] 20% off code MORGAN Sigma Beauty 10% off....](https://images.od.modash.io/62769dd1e7c2bbea4269fc384b3a6f3c9275e920)
![YouTube post by @MorganTurnerMakeup for Sigma Beauty. Caption reads: [...] 20% off code MORGAN Sigma Beauty 10% off....](https://images.od.modash.io/76495a0df075df5d06a7c6fe47e4a2ba6068f3d3)
HeatherAustinmakeup x Sigma Beauty
![YouTube post by @HeatherAustinmakeup for Sigma Beauty. Caption reads: [...] Liquid Eyeshadow Base Sigma Beauty Heather....](https://images.od.modash.io/09c2576b639a8658f45ec749f202875094030ca9)
![YouTube post by @HeatherAustinmakeup for Sigma Beauty. Caption reads: [...] Duo Singe Beauty E01 & E11 Sigma Beauty F08,....](https://images.od.modash.io/908d6522a254628f2b1c169fe51dec0632bbb86d)
![YouTube post by @HeatherAustinmakeup for Sigma Beauty. Caption reads: [...] @nomadcosmetics *Look 1: Sigma Beauty....](https://images.od.modash.io/aa731adf4bfa6173193903a239e896b9278601f0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Sigma Beauty had the most influencer activity. 60% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (6.2%)
- Brazil (5.4%)
- Canada (4.4%)
Sigma Beauty's influencer activity by market
Here is another example of Sigma Beauty collaborating with an influencer in United States.
its.nikkiiduh x Sigma Beauty
![TikTok post by @its.nikkiiduh for Sigma Beauty. Caption reads: [...] #vlogs#nikkiiduh#🖤🪬 @Sigma Beauty.](https://images.od.modash.io/9561d1f335a920ec99c3c1872f0e62f52f3e081d)
Sigma Beauty's influencer activity vs. related brands
Sigma Beauty’s brush-first heritage and pro-artist credibility overlap with BK Beauty’s creator-loved brushes and Beautyblender’s iconic makeup tools. They compete on performance proof, application education, and artist/influencer endorsements.
Total influencer content
Sigma Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BK Beauty leads with 3.5k sponsored posts, marginally ahead of Sigma Beauty (3.2k posts) and Beautyblender (1.4k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Sigma Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sigma Beauty leads on Instagram and YouTube, while BK Beauty leads on TikTok. The gap is most notable on TikTok, with BK Beauty at 3k, Sigma Beauty at 1.6k, Beautyblender at 1k posts. BK Beauty's activity is particularly concentrated on TikTok. On TikTok, BK Beauty has several times more posts than Sigma Beauty and Beautyblender.
By geographical market
Sigma Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Sigma Beauty's top markets
BK Beauty has the highest estimated sponsored-post volume in United States (2.7k posts, 77.4%), United Kingdom (249 posts, 7.2%), Canada (242 posts, 7%), suggesting a North America focus, while Sigma Beauty leads in Brazil with 174 posts (5.4%), while Beautyblender leads in India with 53 posts (3.8%). Looking at United States specifically, the split is BK Beauty at 2.7k posts (77.4%), Sigma Beauty at 1.9k posts (60%), Beautyblender at 785 posts (55.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- BK Beauty's Influencer Marketing Strategy
- Beautyblender's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Sports Research's Influencer Marketing Strategy
- TORRAS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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