Sigma Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 872 pieces of influencer content sponsored by Sigma Beauty over the last 12 months.

This report breaks down where & how Sigma Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sigma Beauty, see here: Sigma Beauty influencers.

Influencer activity throughout the year

Sigma Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 81 posts in January to 94 in December. The peak month, November, reached 128 posts, 75% higher than the monthly average of 73.

March generated the most views at 1.4M, while February recorded the least at 137.2k. Across all tracked posts in the 12-month window, average views per post were 9.5k. Interestingly, the highest-view month (March) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @jennatanisha, generated 687.5k views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sigma Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 476 posts (54.6%)
• YouTube: 298 posts (34.2%)
• Instagram: 98 posts (11.2%)

TikTok influencer marketing is a clear focus for Sigma Beauty.

Here are 3 examples of Sigma Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

born_to_make_a__difference x Sigma Beauty

born_to_make_a__difference

@born_to_make_a__difference

06 Dec, 25

61.8k

1.5k

[...] you too!! My makeup today is from @sigmabeauty - Blush and Spectrum Color Corrector [...]

Influencer bio

Christian, I love Jesus&God! I’m Married to a wonderful man! 💍Beauty, Fashion, Silver Hair Care. For UGC, PR, Collabs 📧 DM me or write in comments.

Collaboration metrics

Post views 61.8k

Post EMV $2.0k

More influencer data

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jennatanisha x Sigma Beauty

jennatanisha

@jennatanisha

06 Mar, 25

687.5k

40.1k

[...] Mascara @CAIA Cosmetics Face palette @Sigma Beauty Blush ”Tiger lily” Catrice [...]

Influencer bio

Holiii 👼🏻 Finland jenna@theaceagency.co

Collaboration metrics

Post views 687.5k

Post EMV $15.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KellyGooch x Sigma Beauty

KellyGooch

@KellyGooch

17 Oct, 25

243.5k

11.4k

[...] “KELLYGOOCH” for 15% off Sigma Beauty: www.sigmabeauty.com/KELLYG Code [...]

Influencer bio

Conscious consumerism. Makeup musings. Social commentary. For business inquiries: kelly@morecreative.co

Collaboration metrics

Post views 243.5k

Post EMV $8.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 73.9% of partnerships featuring creators averaging <1K views, Sigma Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (35.4k avg views/post):

anthonyplasencia x Sigma Beauty

anthonyplasencia

@anthonyplasencia

10 Mar, 25

8k

475

[...] Beauty Prisme Libre shade 3 @Sigma Beauty Matte Bronzer shade Light [...]

Influencer bio

NJ/NYC 🇩🇴 welcome to my life 🫶🏻 ✉️: anthonyplasenciainfo@gmail.com

Collaboration metrics

Post views 8.0k

Post EMV $184

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.2k avg views/post):

glamlatte x Sigma Beauty

glamlatte

@glamlatte

27 Dec, 25

3.7k

172

[...] Makeup @Haus Labs @SOSHE Beauty @Sigma Beauty @MOB Beauty @Anastasia Beverly Hills [...]

Influencer bio

Certified MUA | 15 yrs experience Mature Makeup Expert "Mature Skin is not a Skin Type" 💌glamlatte@gmail.com

Collaboration metrics

Post views 3.7k

Post EMV $82

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sigma Beauty's repeat partnerships

TheresaisDead x Sigma Beauty

TheresaisDead

@TheresaisDead

19 Nov, 25

21.9k

2k

[...] THERESA10◀︎ ☞ *Sigma: www.sigmabeauty.com/THERESAISDEAD ► Save 10% [...]

TheresaisDead

@TheresaisDead

23 May, 25

20.6k

1.6k

[...] THERESA10◀︎ ☞ *Sigma: www.sigmabeauty.com/THERESAISDEAD ► Save 10% [...]

TheresaisDead

@TheresaisDead

13 Jun, 25

18.8k

1.6k

[...] THERESA10◀︎ ☞ *Sigma: www.sigmabeauty.com/THERESAISDEAD ► Save 10% [...]

AngelicaNyqvist x Sigma Beauty

AngelicaNyqvist

@AngelicaNyqvist

26 Nov, 25

32.5k

2.2k

[...] s://colourpop.sjv.io/YRRXQe ♡Sigma Beauty https://sigmabeauty.com/ANGE [...]

AngelicaNyqvist

@AngelicaNyqvist

14 Mar, 25

30.8k

2.8k

[...] s://colourpop.sjv.io/YRRXQe ♡Sigma Beauty www.sigmabeauty.com/ANGESCHK [...]

AngelicaNyqvist

@AngelicaNyqvist

05 Jul, 25

30k

2.8k

[...] s://colourpop.sjv.io/YRRXQe ♡Sigma Beauty www.sigmabeauty.com/ANGESCHK [...]

karenbachini x Sigma Beauty

karenbachini

@karenbachini

10 Jul, 25

124.7k

8.4k

🎁 15% coupon valid for the entire site: KARENBACHINI15 🐼 Visit: https://track.influency.me/t/R6vChqjH ✨ This video was sponsored by Vizzela #VIZZELA Babi Dewet -   / babidewet   MOVIE - An Unforgettable Year - https://bit.ly/4kALxXN 🎁 Become a member of this channel and get benefits:    / @karenbachini   📸 INSTAGRAM: http://bit.ly/44DuWwq 🎬 TIKTOK: https://bit.ly/407GCWQ 💜 Follow Karen Bachini Beauty on Instagram: https://bit.ly/46tO5Dp 👸🏻 MORE LINKS: https://linktr.ee/kahbak 💄 PRODUCTS MENTIONED 00:00 HELLO LITTLE FROGS 00:59 VIZZELA Shine & Glow Stick Highlighter - colors 01, 02, 03, 04 - R$54 | https://track.influency.me/t/R6vChqjH 10:18 NARS Light Reflecting Hydrating Primer - R$329 | https://rstyle.me/+f0Luez-Hx2sxc4PN2G... 10:17 TOO FACED Born This Way Soft Matte Foundation - $46 | https://rstyle.me/+YwcZ-ysM4f7pAnUsic... 12:42 FWEE Lip & Cheek Blurry Pudding Pot - color Mule - R$97 | https://s.shopee.com.br/5AhM5r0rMg 9:10 PM VIZZELA Camouflage Concealer - Salmon - R$58 | https://www.vizzela.com.br/products/c... 9:48 PM TOO FACED Born This Way Super Coverage Multi-Use Concealer - $36 | https://rstyle.me/+clZsurQVYcKTLWKMht... 12:30 PM LAURA MERCIER Translucent Ultra Blur Pressed Powder - Translucent - R$369 | https://rstyle.me/+Fv9HMtZolzJx02T5Yk... 11:31 PM NARS Pro-Prime Smudge Proof Eyeshadow Base - $26 | https://rstyle.me/+pESNm3Ba3fZiStGbIz... 27:57 P. LOUISE Rumor Foundation - color 0.5 - GBP10 | https://plouise.co.uk/products/p-loui... 28:57 FLOWER KNOWS Strawberry Rococo Eyeshadow - color 05 Creamy Macarons 33:07 ETUDE HOUSE Shine Fix Eyes - R$43 | https://s.shopee.com.br/7fOiYtpLH8 38:02 JUDYDOLL Curling Iron Mascara - R$60 | https://s.shopee.com.br/5VKDzAHvh2 41:59 AMI COLÉ Lash-Amplifying Mascara - color Rich Black - $19 | https://bit.ly/44GnMIV 45:16 ROM&ND Juicy Lasting Tint - R$34 | https://s.shopee.com.br/9KWwZdXmiO 48:34 LIKE IT? 💌 COMMERCIAL PROPOSALS: comercial@karenbachini.com 📬 PRESS & SEND GIFTS: Karen Bachini Post Office Box 76504 | Zip Code 01220-970 | SP 👛 WHERE TO BUY MAKEUP Sephora USA https://rstyle.me/n/c8as4c4g6n Korean Noguchi Makeup: https://bit.ly/3GEG7ga MDM Imports (order/ready-to-ship without tax risk): https://bit.ly/4linwpi Sigma Brushes: https://glnk.io/73w1x/karen2 code KAREN 10% discount Rosa Lima SHOP (order/ready-to-ship without tax risk): https://bit.ly/40Axp9C Florenza (national makeup): https://bit.ly/3GA1zTy CAM 1: Sony a7sIII - https://karen.pub/sonya7sIII CAM 2: Sony Alpha 6600 - https://karen.pub/sony-6600 MIC: Rode Videomic NTG - https://karen.pub/RODE-VIDEOMIC-NTG RECORDER: Sony ICD-UX570 https://karen.pub/gravador 🤖 THE BEST EDITION ON THE PLANET - SAULO EDITION - http://bit.ly/2Arseid

karenbachini

@karenbachini

01 Apr, 25

112.3k

8.5k

[...] to Medium - U$34 https://sigmabeauty.com/products/spec... 07:13 [...]

karenbachini

@karenbachini

06 Nov, 25

89.1k

6.4k

🎁 Enjoy Black November at Sousmile 😍 Use coupon code KARENNABLACK25 and get R$1500 OFF 🧡 Access: https://bit.ly/novembro25_karenbachini ✨ This video was sponsored by Sousmile 🎁 Become a member of this channel and get benefits:    / @karenbachini   📸 INSTAGRAM: http://bit.ly/44DuWwq 🎬 TIKTOK: https://bit.ly/407GCWQ 💜 Follow Karen Bachini Beauty on Instagram: https://bit.ly/46tO5Dp 👸🏻 MORE LINKS: https://linktr.ee/kahbak 💄 PRODUCTS MENTIONED 00:00 LOOK WHO DID IT APPEAR?? 00:46 KAREN BACHINI BEAUTY Karen Blender Sponge - R$39 | https://karenbachinibeauty.com.br/pro... 00:56 MAC Studio Fix Soft Matte Foundation SPF15 - shade NC12 - R$299 | https://rstyle.me/+eKqqN2ry1VvgnR2HAm... 02:20 MAC Studio Fix 24 Hour Matte Liquid Concealer - R$219 | https://rstyle.me/+Am34lkMBkeW7qEHmPK... 03:00 MAC Studio Radiance 24Hrs Luminous Lift Hydrating Concealer - R$249 | https://rstyle.me/+w37cRDRrjWWkQIyYo_... 04:25 BEAUTIFUL SKIN AND TEETH, AMAZING! 06:43 MAC Strobe Beam Liquid Blush - Ice Gleam shade, Nitelite - R$199 | https://rstyle.me/+Ttp5Jkd--KcUiIeC4y... 08:35 MAC Studio Fix Pro Set + Blur Translucent Loose Powder - R$299 | https://rstyle.me/+fHwpY4UcFsRMXmYZ4H... 09:54 MAC Glow Play Tendertalk Lip Balm - Vibe shade, Oops! - R$159 | https://rstyle.me/+mS-6X-Voxq9511h6fb... 10:36 MAC Connect In Colour Eyeshadow Palette: Rose Lens - R$239 | https://rstyle.me/+tfImIpLM75eF4LR-B_... 13:26 MAC Colour Excess Gel Eyeliner Pencil - Strawberry Milk, The Last Word, Blueberry Milk, Minty Fresh - R$199 | https://rstyle.me/+lsWK7D36Jfiozcb3sg... 17:49 MAC Dazzleshadow Cream Eyeshadow Stick - Gold Stud - R$169 | https://rstyle.me/+z9_ZPYprqCp4MzoFf-... 18:34 MAC MACStack Elevated Mascara - R$249 | https://rstyle.me/+bRHiCe3gbWQyvcH75h... 20:50 MAC Matte Lipstick MACximal - shade Mehr - R$139 | https://rstyle.me/+xh0NqzbqKr1iOtZ6iQ... 21:19 MAC Lipglass Air Non-Sticky Lip Gloss - shade Spritz - R$159 | https://rstyle.me/+-8xFe47lEeUrsQJqAe... 22:17 MAC Fix+ Stay Over Makeup Setting Spray - R$299 | https://rstyle.me/+A7-h_Mg2NG6-mzV1ev... 22:53 Did you like it? 💌 COMMERCIAL PROPOSALS: comercial@karenbachini.com 📬 PRESS & SEND GIFTS: Karen Bachini P.O. Box 76504 | ZIP Code 01220-970 | SP 👛 WHERE I BUY MAKEUP Sephora USA https://rstyle.me/n/c8as4c4g6n Korean Makeup Noguchi: https://bit.ly/3GEG7ga Imports MDM (order/ready delivery without risk of tax): https://bit.ly/4linwpi Sigma Brushes: https://glnk.io/73w1x/karen2 code KAREN 10% discount Rosa Lima SHOP (order/ready delivery without risk of tax): https://bit.ly/40Axp9C Florenza (national makeup): https://bit.ly/3GA1zTy CAM 1: Sony A7SIII - https://karen.pub/sonya7sIII CAM 2: Sony Alpha 6600 - https://karen.pub/sony-6600 MIC: Rode Videomic NTG - https://karen.pub/RODE-VIDEOMIC-NTG RECORDER: Sony ICD-UX570 https://karen.pub/gravador 🤖 TOP EDITION ON THE PLANET - SAULO EDITION - http://bit.ly/2Arseid

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.5%)
• Brazil (5.8%)
• Canada (4%)

Here is another example of Sigma Beauty collaborating with an influencer in United States.

ashleykaylamakeup x Sigma Beauty

ashleykaylamakeup

@ashleykaylamakeup

30 Aug, 25

404.8k

5.8k

[...] *affiliate code I also used the @Sigma Beauty e54, e38, and e06 brushes @Stila [...]

Sigma Beauty's influencer activity vs. related brands

Sigma Beauty, BK Beauty, and Beautyblender all compete in makeup tools where performance reviews and tutorials influence purchase decisions. They target overlapping creator audiences focused on application techniques and pro-quality results.

Total influencer content

BK Beauty leads with 1k sponsored posts, notably outpacing Sigma Beauty (872 posts) and Beautyblender (358 posts). Across all three brands, the average volume is 750 posts, suggesting moderate but consistent investment.

By social platform

Sigma Beauty leads on Instagram and YouTube, while BK Beauty leads on TikTok. The gap is most notable on TikTok, with BK Beauty at 910, Sigma Beauty at 476, Beautyblender at 309 posts. BK Beauty's activity is particularly concentrated on TikTok. TikTok activity is much higher for BK Beauty than Sigma Beauty and Beautyblender, while Sigma Beauty has far more YouTube posts than BK Beauty and Beautyblender.

By geographical market

BK Beauty has the highest estimated sponsored-post volume in United States (730 posts, 71.6%), Canada (64 posts, 6.3%), suggesting a North America focus, while Sigma Beauty has the highest estimated sponsored-post volume in United Kingdom (65 posts, 7.5%), Brazil (51 posts, 5.8%), while Beautyblender leads in India with 18 posts (5%). Looking at United States specifically, the split is BK Beauty at 730 posts (71.6%), Sigma Beauty at 519 posts (59.5%), Beautyblender at 196 posts (54.7%). Sigma Beauty's strength in United Kingdom may indicate a home-market focus, while BK Beauty shows broader regional investment.