Sigma Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by Sigma Beauty over the last 12 months.

This report breaks down where & how Sigma Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Sigma Beauty, see here: Sigma Beauty influencers.

Influencer activity throughout the year

Sigma Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Sigma Beauty's sponsored post volume appears to trend upward over the 12-month period, rising from 260 posts in January to 283 in December. The peak month, November, reached 518 posts, 85% higher than the monthly average of 280.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sigma Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 1.7k posts (50.3%)
• YouTube: 1.2k posts (36.8%)
• Instagram: 434 posts (12.9%)

TikTok influencer marketing is a clear focus for Sigma Beauty.

Here are 3 examples of Sigma Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

marchbeautyword x Sigma Beauty

marchbeautyword

@marchbeautyword

08 Feb, 26

67.1k

643

my super bowl plans: 🧼 @sigmabeauty sigmagic scrub 💯 discount code: [...]

Influencer bio

🫧 Former Broke Beauty ✏️ Author of 9 📍Vegas + traveling ✈️ Next Trips: Iowa 🌽 💌 samanthamarchva@gmail.com 🌎 @creatorsfriendsevents

Collaboration metrics

Post views67.1k

Post EMV $2.1k

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ashleykaylamakeup x Sigma Beauty

ashleykaylamakeup

@ashleykaylamakeup

30 Aug, 25

404.8k

5.8k

[...] *affiliate code I also used the @Sigma Beauty e54, e38, and e06 brushes @Stila [...]

Influencer bio

Eyeshadow, Lipstick, & Style Tutorials/Videos 📧 ashley@ashleykaylamakeup.com

Collaboration metrics

Post views404.8k

Post EMV $8.4k

More influencer data

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Gorgonoid x Sigma Beauty

Gorgonoid

@Gorgonoid

13 Feb, 26

84.2k

5.6k

✅ The best AI for diet and training without the fluff → ✅ Supplements, clothing, discounts → Don't let Jorlan watch Caio Padeiro's video. In this video, he criticizes Jorlan's methods and says he's outdated and stupid. ________________________________________ 🔥 WANT TO DRASTICALLY IMPROVE YOUR PHYSIQUE AND HEALTH? Have you tried everything and still can't get anywhere? 🔗 Click here for my consulting services → (limited spots) ________________________________________ 💪 Growth Supplements – Whey straight from the factory at the lowest price 🔗 | Coupon: GO (discount in cart) 🧪 G Farma Compounding Pharmacy (50 years of history) 🔗 | Coupon: GO (10% OFF on PIX) ✅ NEXT fit, the best gym management system: 🔗 Easy to use, secure and WITH A TOP PRICE! Migrate now and be surprised! 👕 MITH – Oversized, workout and casual clothes 🔗 Coupon: GO 🩳 INSIDER STORE – Technological clothing 🔗 | Coupon: GO (15% OFF on PIX) 📱 Mega Celular | New and used iPhones and Xiaomi phones: 🔗 / megacelularfabri 🏋️‍♂️ GO Training Center - My network of gyms: 🔗 🏋️‍♂️ Cimerian – Premium gym machines and equipment 🔗 🎥 Video with all the machines: 🏋️‍♂️ Tech Force - Premium weight plates and dumbbells! 🔗 / techforcegym 💀 Maromba Store - Imported Products (pre-workouts, thermogenics, etc.) 🔗 - coupon GO 💻 NextFit - The best management system for your gym! 🔗 🏋️‍♂️ Actuar - Turnstiles and access control! 🔗 ✅ All Growth products - RELIABLE link on Mercado Livre: → ← ✅ Unlimited doctor consultations for R$14.70/month → Growth Whey on Mercado Livre → Green Creatine on Mercado Livre → Creapure Creatine on Mercado Livre → Whey Isolate on Mercado Livre → Multivitamin on Mercado Livre → Pre-Workout HAZE on Mercado Livre → 💻 My Current Setup: • Processor: i9 14900k • Graphics Card: GeForce RTX 5080 • Memory: 64 GB Kingston Fury • Motherboard: Asus Prime Z690-P • Camera: Sony a73s + 24-70mm 1.8 Lens • Microphone: Blue Yeti 💻 Where I buy everything for my PC → Cel Infor: 🔗 coupon GO! 🍉 Itts Sero - Energy drink made with natural juice and amino acids: 🔗 ________________________________________ 📲 FOLLOW ME ON SOCIAL MEDIA 📷 Instagram: / gorgonoid 💬 Telegram (Private group): 🎮 Twitch: / gorgonoid_ 🔗 All useful links (calculators, books, supplements, clothing and more): ________________________________________ ⚠️ IMPORTANT NOTICE My goal is to share knowledge based on study and experience. There is a lot of misinformation on the internet, and I want to help by providing reliable content. No guidance here replaces a qualified professional. Consult a specialist before starting any training or diet.

Influencer bio

gorgonoid.com | Tudo sobre dieta, treino e suplementos: SEM LERO-LERO! @gorgonoid no Instagram pra saber se tudo antes! Nutricionista responsável: Matheus Alvarenga (CRN9 31769) 🔲1.000.000 Inscritos ✅700.000 inscritos - 29/04/2024 7 anos e 5 meses ✅500.000 inscritos - 31/12/2022 6 anos e 3 meses ✅400.000 inscritos - 10/11/2019 3 anos e 1 mês ✅200.000 Inscritos - 04/09/2018 1 ano e 11 meses ✅100.000 Inscritos - 12/04/18 - 1 ano e 6 meses ✅10.000 Inscritos - 28/04/17 - 7 meses ✅1.000 Inscritos - 24/12/16 - 2 meses ✅100 Inscritos - 29/10/16 - 1 mês ✅1º vídeo - 28/09/16

Collaboration metrics

Post views84.2k

Post EMV $3.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 65.6% of partnerships featuring creators averaging <1K views, Sigma Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (160.2k avg views/post):

glambyaddie x Sigma Beauty

glambyaddie

@glambyaddie

03 Apr, 26

22.7k

649

Introducing my @Sigma Beauty favorites set!!!! Launching this [...]

Influencer bio

Makeup Artist & Beauty Creator👩‍🎨 I'm so happy ur here! 💝 NM 🌶️✨ 💌addie@socialcasaco.com

Collaboration metrics

Post views22.7k

Post EMV $486

More influencer data

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And here is another example with a smaller creator on TikTok (8.5k avg views/post):

lexxi1119 x Sigma Beauty

lexxi1119

@lexxi1119

18 May, 26

13.7k

288

[...] usa Extensionist mascara Brushes @Sigma Beauty E25 @Morphe Cosmetics A25 @ColourPop [...]

Influencer bio

Wife | Nurse | Makeup lover | Gay🌈| Tampa Contact: makeupbylexij@gmail.com

Collaboration metrics

Post views13.7k

Post EMV $288

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Sigma Beauty's repeat partnerships

RobertWelsh x Sigma Beauty

RobertWelsh

@RobertWelsh

11 Apr, 26

38k

2.4k

[...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10% OFF CODE | Robert10 [...]

RobertWelsh

@RobertWelsh

14 Jun, 26

35.1k

3.2k

[...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10% OFF CODE | Robert10 [...]

RobertWelsh

@RobertWelsh

07 Jul, 25

30.5k

2.8k

[...] OVER $49 CODE | ROBERT10 SIGMA BEAUTY | 10% OFF CODE | Robert10 [...]

MorganTurnerMakeup x Sigma Beauty

MorganTurnerMakeup

@MorganTurnerMakeup

30 Aug, 25

39.3k

1.6k

[...] 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 [...]

MorganTurnerMakeup

@MorganTurnerMakeup

26 Oct, 25

32.8k

2k

[...] 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 [...]

MorganTurnerMakeup

@MorganTurnerMakeup

19 Jun, 26

29.8k

1.9k

[...] 20% off code MORGAN Sigma Beauty 10% off code MORGANTURNER10 [...]

HeatherAustinmakeup x Sigma Beauty

HeatherAustinmakeup

@HeatherAustinmakeup

24 Jan, 26

4.8k

474

[...] Liquid Eyeshadow Base Sigma Beauty Heather Austin Favorites Set [...]

HeatherAustinmakeup

@HeatherAustinmakeup

23 Jul, 25

4.3k

477

[...] ‪@adeptcosmetics‬ Look 1: Sigma Beauty Ignite Eyeshadow Base Primer [...]

HeatherAustinmakeup

@HeatherAustinmakeup

28 Apr, 26

3.8k

337

[...] Duo Singe Beauty E01 & E11 Sigma Beauty F08, AB5, AB1 (use code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.9%)
• Brazil (5.1%)
• Canada (4.2%)

Here is another example of Sigma Beauty collaborating with an influencer in United States.

its.nikkiiduh x Sigma Beauty

its.nikkiiduh

@its.nikkiiduh

07 Jan, 26

119.9k

2.4k

[...] #vlogs#nikkiiduh#🖤🪬 @Sigma Beauty

Sigma Beauty's influencer activity vs. related brands

Sigma Beauty, BK Beauty, and Beautyblender are all creator-loved tools brands (brushes/sponges) that rely on education-led content and makeup artist credibility, making them natural influencer strategy comparators.

Total influencer content

Sigma Beauty leads with 3.4k sponsored posts, marginally ahead of BK Beauty (3.1k posts) and Beautyblender (1.4k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.

By social platform

Sigma Beauty leads on Instagram and YouTube, while BK Beauty leads on TikTok. The gap is most notable on TikTok, with BK Beauty at 2.8k, Sigma Beauty at 1.7k, Beautyblender at 1k posts. BK Beauty's activity is particularly concentrated on TikTok. On TikTok and YouTube, Sigma Beauty has several times more posts than Beautyblender, while on Instagram BK Beauty has no posts.

By geographical market

BK Beauty has the highest estimated sponsored-post volume in United States (2.4k posts, 75.8%), Canada (233 posts, 7.4%), suggesting a North America focus, while Sigma Beauty has the highest estimated sponsored-post volume in United Kingdom (232 posts, 6.9%), Brazil (172 posts, 5.1%), while Beautyblender leads in India with 67 posts (4.9%). Looking at United States specifically, the split is BK Beauty at 2.4k posts (75.8%), Sigma Beauty at 1.9k posts (56.7%), Beautyblender at 773 posts (56.6%). Sigma Beauty's strength in United Kingdom may indicate a home-market focus, while BK Beauty shows broader regional investment.