Ulanzi Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 5.9k pieces of influencer content sponsored by Ulanzi over the last 12 months.
This report breaks down where & how Ulanzi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with Ulanzi, see here: Ulanzi influencers.
Influencer activity throughout the year
Ulanzi maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
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Ulanzi's influencer activity by month
Number of sponsored posts
Ulanzi's influencer output appears relatively consistent throughout the year, averaging about 481 sponsored posts per month. June recorded the highest volume at 543 posts (13% above average), while February was the quietest at 410 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ulanzi's sponsored influencer collaborations break down by social platform:
Chocola & Azuki & Panna
PANNA HOUSE @pannahouse_official
Collaboration metrics
Post views1.5M
Post EMV $52.4k
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puccistudio x Ulanzi
puccistudio
@puccistudio
02 Apr, 26
4.8M
58K
[...] Nesse vídeo eu comparo 5 microfones da @Ulanzi , do mais barato ao mais profissional, e [...]
Influencer bio
🎯Dicas de Tecnologia | Mobile | Foto | Video
Creator | Consultor | Palestrante
Collaboration metrics
Post views4.8M
Post EMV $98.9k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ArthurR x Ulanzi
ArthurR
@ArthurR
16 Apr, 26
370.4K
6.2K
Check it out the Treeroot here: In this video I bought a clone of the Sony ZV-E10II. Is this a similar camera for 10% of the price of the Sony?! You're about to find out. Amazon Affiliate Link to the CLONE camera: Here's the real deal: ——————————————————— GEAR That I Use: ▸ My Favorite Camera - ▸ Budget Option - ▸ Full Frame I Use - ▸ Good for Video - ▸ Excellent for Video - LENSES: ▸ Favorite Zoom Lens - ▸ Best Ultrawide - ▸ Best Wide Angle - ▸ Affordable Street Lens - ▸ Best Portrait Lens - MISC: ▸ Best Audio Recorder - ▸ Mic I Use - ▸ Acoustimac Sound Panels - ▸ Great Value COB - ▸ My Key Light - ——————————————————— Disclosure: Most of the links above are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. If you want to buy something else, you can also use this link to Amazon: 🛒 Amazon - ——————————————————— Supporting The Channel: ▸ Buy me a coffee here: ▸ Follow me on Instagram: arthur213 ——————————————————— Professional & Sponsorship Inquiries: For professional and sponsorship inquiries, please email me at arthur2@live.com
Influencer bio
My name is Arthur and this channel is about Sony APSC cameras and a lot of lenses, but sometimes other cool filmmaking gear as well. Photography is one of my hobbies and I hope to share it with you. Thank you for subscribing!
1 Subscriber - 12/01/2010
10 Subscribers - 12/03/2010
100 Subscribers - 10/11/2011
1,000 Subscribers - 05/28/2013
10,000 Subscribers - 11/22/2016
100,000 Subscribers - 05/06/2019
Collaboration metrics
Post views370.4k
Post EMV $11.7k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
For their top social platform (Instagram), here is a breakdown of the type of influencers Ulanzi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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Ulanzi's influencers average views (Instagram)
Based on each influencer's average views per post
<1K8.4%
1K-5K40.4%
5K-10K20.6%
10K-50K23.0%
50K-100K3.9%
100K-500K3.4%
500K+0.3%
With 40.4% of partnerships featuring creators averaging 1K-5K views, Ulanzi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (69.2k avg views/post):
jordanzapatillas x Ulanzi
jordanzapatillas
@jordanzapatillas
15 Dec, 25
77.8K
1.6K
[...] Lo he pasado mal por mis esenciales de @ulanzi.es Publi: código exclusivo BBIVHVQP, con [...]
Influencer bio
https://app.temu.com/k/ekfv6p1gmhm
Collaboration metrics
Post views77.8k
Post EMV $2.5k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.8k avg views/post):
bar.ccr x Ulanzi
bar.ccr
@bar.ccr
12 Jan, 26
8.3K
143
[...] IS NOW ON MY PAGE GO CHECK IT OUT 🎥 @ulanzi.global #FILMOG #bts #behindthescenes [...]
Influencer bio
Commercial Producer director
Personal profile : @bar_aharon_
Collaboration metrics
Post views8.3k
Post EMV $264
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ulanzi's repeat partnerships
Out of 3.1K unique influencers in our dataset, 95 of them (3%) posted content for Ulanzi in 3 or more separate calendar months. The most consistent partner is @camerajoint, who has collaborated across 13 months with 233 total posts.
Here are 3 examples of Ulanzi's repeat influencer partnerships, with links to the sponsored content.
theghousefam x Ulanzi
theghousefam
@theghousefam
01 Mar, 26
571K
6.4K
Replying to @tenacioustwinkle Ulanzi new magnetic phone mount works [...]
theghousefam
@theghousefam
03 Nov, 25
203.4K
2.3K
[...] its a face tracking tripod! #ulanzi #tripod #facetracking [...]
theghousefam
@theghousefam
01 Oct, 25
84.3K
1.1K
Replying to @rogerlen1Use Ulanzi face tracking tripod with your [...]
thenoriito x Ulanzi
thenoriito
@thenoriito
18 Jan, 26
47.4K
20
With 32-bit float onboard recording becoming the standard, which wireless microphone should you choose? Hollyland Lark MAX 2 Amazon: Rakuten: Also available for purchase at Yodobashi Camera and Bic Camera! Please take a look. RØDE Wireless Pro DJI MIC 3 Saramonic Ultra Equipment provided by Hollyland.@hollylandtech @hollyland.jp Equipment provided by System Five "The Power of Video Community" aims to improve your video production skills. Click here ↓↓↓ Artlist allows you to instantly find your favorite royalty-free music from an overwhelming selection of commercially available songs. Follow this link to get a two-month free trial! audio lets you download royalty-free, commercially available music for a lifetime with a one-time payment. Sign up through this link and enter the coupon code "Nori10" at checkout for 10% off! Motion Array lets you download unlimited photos, templates, graphics, motion graphics, plugins, videos, music, sound effects, and more. Get started with $50 off with this link! Contact me for work inquiries, arigato! For inquiries about product introductions, workshops, video production, and other work, please contact me here! thenoriito@gmail.com ------------------------------------------------------------------------------ ---------------------------------------------------- I share the video production know-how I learned in Canada, a country at the forefront of video production, and also review equipment. Please subscribe to my channel and let's hone our video skills together! / @thenoriito ----------------------------------------------------- Photos exploring the possibilities of iPhone photography are posted on Instagram. / thenoriito A Japanese person returning from Canada tweets here. / thenoriito ------------------------------------------------------ ⏬My Favorite Equipment⏬ Main Camera Amazon: Rakuten: Lens Used for Selfies Amazon: Rakuten: Sub-Camera Amazon Rakuten Most Used Lens Amazon: Rakuten: FSAWI Variable ND+CPL Filter by KANI Filter LOCA Design (5% off with coupon 0308): Amazon: 82mm 95mm Rakuten: 82mm 95mm A thin, lightweight light that captures skin tones beautifully. Retailer: LOCA Design (5% off with coupon code '0308': Amazon: Rakuten: Light stand recommended for key lights Retailer: ROCA Design (5% off with coupon code '0308'): Amazon: Rakuten: Loupedeck CT: Supercharge your video editing experience Retailer: ROCA Design (5% off with coupon code '0308'): Recommended tripod Authorized retailer: ROCA Design (5% off with coupon code '0308') Amazon Rakuten Video transfer system: Perfect for solo operators Amazon: Rakuten: A shockingly lightweight travel tripod Get 10% off with discount code "Nori" A lightweight, compact, and cost-effective gimbal Amazon: Rakuten: An external monitor that even professionals will appreciate Amazon: Rakuten: A compact, highly functional photography light Amazon: Rakuten: A powerful gun microphone for both indoor and outdoor use Amazon Rakuten A windshield for gun microphones: a must-have for ...
thenoriito
@thenoriito
20 Dec, 25
1.2K
23
We also have dedicated cases for iPhone 16 Pro, 16 Pro Max, 16, 16 Plus, 15 Pro, 15 Pro Max, 13 Pro, and Pro Max! FREEWELL Manufacturer Website "The Power of Video Community" aims to improve your video production skills. Click here: ↓↓↓ Artlist allows you to instantly find your favorite royalty-free music from an overwhelming selection of songs, allowing commercial use. Follow this link to get two months free! audio lets you download royalty-free, commercially available music for a lifetime with a one-time payment. Sign up through this link and enter the coupon code "Nori10" at checkout for 10% off! Motion Array lets you download unlimited photos, templates, graphics, motion graphics, plugins, videos, music, sound effects, and more. Get started with $50 off with this link! Contact me for work inquiries, arigato! For inquiries about product introductions, workshops, video production, and other work, please contact me here! thenoriito@gmail.com ------------------------------------------------------------------------------ I've produced a filter specifically for videography! FSAWI VND 2.64 + CPL by KANI Filter • 動画撮影に特化したフィルターをプロデュースしました！FSAWI VND 2 64 +... Key points to keep in mind when lighting interviews • インタビュー撮影のライティングで抑えたいポイント Three things I consider important when editing cinematic videos • シネマティックな動画の編集で大事にしている３つの事 I'll explain how to shoot a cinematic promotional video and the equipment I need, with examples. • シネマティックプロモーション動画の撮影方法と機材を作例を見せながら解説します ---------------------------------------------------- I share the video production know-how I learned in Canada, a country at the forefront of video production, and also review equipment. Please subscribe to my channel and let's hone our video skills together! / @thenoriito ----------------------------------------------------- Photos exploring the possibilities of iPhone photography are posted on Instagram. / thenoriito A Japanese person returning from Canada tweets here. / thenoriito ------------------------------------------------------ ⏬My Favorite Equipment⏬ Main Camera Amazon: Rakuten: Lens Used for Selfies Amazon: Rakuten: Sub-Camera Amazon Rakuten Most Used Lens Amazon: Rakuten: FSAWI Variable ND+CPL Filter by KANI Filter LOCA Design (5% off with coupon 0308): Amazon: 82mm 95mm Rakuten: 82mm 95mm A thin, lightweight light that captures skin tones beautifully. Retailer: LOCA Design (5% off with coupon code '0308': Amazon: Rakuten: Light stand recommended for key lights Retailer: ROCA Design (5% off with coupon code '0308'): Amazon: Rakuten: Loupedeck CT: Supercharge your video editing experience Retailer: ROCA Design (5% off with coupon code '0308'): Recommended tripod Authorized retailer: ROCA Design (5% off with coupon code '0308') Amazon Rakuten Video transfer system: Perfect for solo operators Amazon: Rakuten: A shockingly lightweight travel tripod Get 10% off with discount code "Nori" A lightweight, compact, and cost-effective gimbal Amazon: Rakuten: An external monitor that even professionals will appreciate Amazon: Rakuten: A compact, highly functional photography light Amazon: Rakuten: A powerful gun microphone for both indoor and outdoor use Amazon Rakuten A windshield for gun microphones: a must-have for outdoor shooting. Amazon Rakuten The best value external microphone. Amazon Rakuten A wireless microphone that's great for client work. The ...
thenoriito
@thenoriito
04 May, 26
1.2K
12
This is one of the first items that people who want to make video production their career should consider acquiring, besides cameras and lenses. HOLLYLAND Vcore For those aiming to improve their video production skills, check out "Video Power Community" here↓↓↓ Thanks for your cooperation in filming! @daisukevideo @akina_movie Artlist lets you instantly find your favorite music from an overwhelming number of tracks that are copyright-free and OK for commercial use. This link includes a two-month free trial! Audiio offers lifetime downloads of royalty-free, commercially usable music with a one-time payment. Sign up through this link and enter the coupon code 'Nori10' at checkout for 10% off! Motion Array offers unlimited downloads and use of various materials including photos, templates, graphics, motion graphics, plugins, videos, music, and sound effects. Start with a $50 discount through this link! Contact me for work inquiries, arigato! For inquiries about product introductions, workshops, video production, etc., please contact me here! thenoriito@gmail.com ------------------------------------------------------------------------------ I produced a filter specifically for video shooting! FSAWI VND 2 64 + CPL by KANI Filter • 動画撮影に特化したフィルターをプロデュースしました！FSAWI VND 2 64 +... Key Points to Remember When Lighting for Interview Shoots • インタビュー撮影のライティングで抑えたいポイント Three Things I Value in Cinematic Video Editing • シネマティックな動画の編集で大事にしている３つの事 Explaining Cinematic Promotional Video Shooting Methods and Equipment with Examples • シネマティックプロモーション動画の撮影方法と機材を作例を見せながら解説します ---------------------------------------------------- Sharing video production know-how learned in Canada, a leading country in video production, and reviewing equipment. Please subscribe to the channel and let's improve our video skills together! ----------------------------------------------------- Mainly uploading photos exploring the possibilities of iPhone photography to Instagram For tweets from a Japanese person who returned from Canada, check out this Twitter account: ------------------------------------------------------ ⏬My Favorite Equipment⏬ Main Camera Amazon: Rakuten: Lens used for selfies Amazon: Rakuten: Sub Camera Amazon: Rakuten: Most Used Lens Amazon: Rakuten: FSAWI Variable ND+CPL Filter by KANI Filter Loca Design (5% Off with coupon code 0308): Amazon: 82mm 95mm Rakuten: 82mm 95mm Thin, lightweight light that brings out skin tones accurately Seller: Loca Design (5% Off with coupon code '0308'): Amazon: Rakuten: Recommended Light Stand for Key Lights Retailer: Loca Design (5% Off with Coupon Code '0308'): Amazon: Rakuten: Loupedeck CT for Dramatically Faster Video Editing Retailer: Loca Design (5% Off with Coupon Code '0308'): Our Top Recommended Tripod Official Retailer: Loca Design (5% Off with Coupon Code '0308') Amazon Rakuten A Video Transfer System Perfect for Solo Operations Amazon: Rakuten: Amazingly lightweight travel tripod Get 10% off with discount code 'Nori' Lightweight and compact gimbal with excellent cost performance Amazon: Rakuten: External monitor that even professionals will approve of Amazon: Rakuten: Compact and highly functional shooting light Amazon Rakuten Shotgun microphone that's great for both indoor and outdoor use Amazon Rakuten Essential windshield for shotgun microphones for outdoor shooting Amazon Rakuten
lumencolombia x Ulanzi
lumencolombia
@lumencolombia
13 Aug, 26
38.4K
1.9K
Consigue el tuyo ya en @ulanzi.colombia @lumencolombia [...]
lumencolombia
@lumencolombia
16 Sep, 26
12.8K
424
[...] escenas, y les cuento que @ulanzi.colombia tiene este trípode [...]
lumencolombia
@lumencolombia
27 Nov, 25
4.3K
67
[...] máquina de humo portátil de @ulanzi.colombia, con la que podemos [...]
In our dataset, United States is where Ulanzi had the most influencer activity. 16.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Brazil (12.1%)
Japan (10.6%)
Mexico (9.7%)
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Ulanzi's influencer activity by market
United States16.9%
Brazil12.1%
Japan10.6%
Mexico9.7%
India7.2%
Other43.5%
Here is another example of Ulanzi collaborating with an influencer in United States.
chefjulieyoon x Ulanzi
chefjulieyoon
@chefjulieyoon
05 Dec, 25
2.4M
21.4K
[...] this pretty metallic pink color too @Ulanzi_Official #ulanzi #phonestand #tripod [...]
Ulanzi's influencer activity vs. related brands
Ulanzi sells creator gear and camera accessories, overlapping strongly with NEEWER’s content-creator lighting ecosystem and PGYTECH’s photography/drone accessory audience.
Total influencer content
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Ulanzi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ulanzi
NEEWER
PGYTECH
Ulanzi leads with 5.9K sponsored posts, significantly outpacing NEEWER (3.4K posts) and PGYTECH (2.7K posts). Across all three brands, the average volume is 4K posts, indicating mature, scaled influencer programs. Ulanzi has nearly twice as many total posts as NEEWER and more than twice as many as PGYTECH.
By social platform
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Ulanzi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ulanzi
NEEWER
PGYTECH
Ulanzi leads on Instagram and TikTok, while NEEWER leads on YouTube. The gap is most notable on Instagram, with Ulanzi at 3K, PGYTECH at 1.7K, NEEWER at 569 posts. On Instagram, Ulanzi has several times more posts than NEEWER.
By geographical market
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Ulanzi vs. related brands influencer activity (by country)
Estimated sponsored posts in Ulanzi's top markets
Ulanzi
NEEWER
PGYTECH
NEEWER has the highest estimated sponsored-post volume in United States (1.1K posts, 31.6%), India (357 posts, 10.5%), United Kingdom (235 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (709 posts, 12.1%), Japan (621 posts, 10.6%), while PGYTECH leads in Indonesia with 243 posts (8.9%). Looking at United States specifically, the split is NEEWER at 1.1K posts (31.6%), Ulanzi at 991 posts (16.9%), PGYTECH at 640 posts (23.4%). Ulanzi's strength in Japan may indicate a home-market focus, while NEEWER shows broader regional investment.
Read more influencer strategy breakdowns
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![Instagram post by @azchpn for Ulanzi. Caption reads: [...] このASMRクイズで使ったミニマイクはこれ🎤 Ulanzi A200....](https://images.od.modash.io/e9cc1000cef9d48c83eaba13dae44e260babd6dd)
![TikTok post by @puccistudio for Ulanzi. Caption reads: [...] Nesse vídeo eu comparo 5 microfones da....](https://images.od.modash.io/be0a62c309a376f59969e169fa8ca9b298ca0265)
![Instagram post by @jordanzapatillas for Ulanzi. Caption reads: [...] Lo he pasado mal por mis esenciales de....](https://images.od.modash.io/77b8bdab90dfa56519e8bcbe5a7b49b144b5b6f8)
![Instagram post by @bar.ccr for Ulanzi. Caption reads: [...] IS NOW ON MY PAGE GO CHECK IT OUT 🎥....](https://images.od.modash.io/aa5d578ebbddec882b1b40652b91acc4e1f4e602)
![TikTok post by @theghousefam for Ulanzi. Caption reads: [...] its a face tracking tripod! #ulanzi #tripod....](https://images.od.modash.io/9a6fddbe19cf040a9a2cb6186ee58a8295912bfd)
![Instagram post by @lumencolombia for Ulanzi. Caption reads: [...] escenas, y les cuento que @ulanzi.colombia....](https://images.od.modash.io/5463ba577a44fb363b7550c4c3b50bd1b506b7e1)
![Instagram post by @lumencolombia for Ulanzi. Caption reads: [...] máquina de humo portátil de....](https://images.od.modash.io/1c26a310d1aa1e51efab8c9f1e384157c37946ac)
![TikTok post by @chefjulieyoon for Ulanzi. Caption reads: [...] this pretty metallic pink color too....](https://images.od.modash.io/123357b5bdbf99582bb1d7992e8b41fe4b6759fd)