Ulanzi Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 122 pieces of influencer content sponsored by Ulanzi over the last 12 months.
This report breaks down where & how Ulanzi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ulanzi, see here: Ulanzi influencers.
Influencer activity throughout the year
Ulanzi's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Ulanzi's influencer activity by month
Number of sponsored posts
Ulanzi's sponsored post volume appears to trend upward over the 12-month period, rising from 7 posts in January to 11 in December. The peak month, July, reached 22 posts, 120% higher than the monthly average of 10.
Ulanzi's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 663.3k, while February recorded the least at 24.8k. Across all tracked posts in the 12-month window, average views per post were 27.5k. Interestingly, the highest-view month (September) does not align with peak post volume (July), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @hawinprinto, generated 479.3k views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ulanzi's sponsored influencer collaborations break down by social platform:
- Instagram: 122 posts (100%)
Ulanzi's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ulanzi.
Here are 1 examples of Ulanzi's recent sponsored collaborations (one each for Instagram).
hawinprinto x Ulanzi
![Instagram post by @hawinprinto for Ulanzi. Caption reads: [...] camera gear to travel essentials, the....](https://images.od.modash.io/2f660ba135d58d8ec337ea9070ad2f58ed19c16f)
Influencer bio
🌍 Travel & Content Creator 📸 Bringing brands to life through visuals 📧 DM for collabs 🗺️ Toronto, Canada 🇨🇦
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93.4%
- Posts: 6.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Ulanzi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ulanzi's influencers average views (Instagram)
Based on each influencer's average views per post
Ulanzi's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (201.1k avg views/post, 25.0k followers):
chefsnezhana x Ulanzi
![Instagram post by @chefsnezhana for Ulanzi. Caption reads: [...] content just got easier with the....](https://images.od.modash.io/804536d7706efb58d084f55e5a22a85fe4953bcd)
Influencer bio
Chef Yana | Sushi & Omakase ✨ Food • Stories • Creativity 📩 Business & collabs: Info@chefsnezhana.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post, 4.0M followers):
lumencolombia x Ulanzi
Influencer bio
🇨🇴📸 Entregas en toda Colombia CANON | SONY | ZHIYUN | ULANZI | YOLOLIV | RØDE | HOLLYLAND | SMALLRIG | GODOX Y+ Descubre nuestro catálogo completo👇🤩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ulanzi's repeat partnerships
Out of 96 unique influencers in our dataset, 3 of them (3%) posted content for Ulanzi in 3 or more separate calendar months. The most consistent partner is @jon.lava, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of Ulanzi's repeat influencer partnerships, with links to the sponsored content.
jon.lava x Ulanzi
![Instagram post by @jon.lava for Ulanzi. Caption reads: [...] ridiculously handy.
It’s the @ulanzi.global....](https://images.od.modash.io/525868a7d9eed7b74ac169913df0886be1fff3da)
![Instagram post by @jon.lava for Ulanzi. Caption reads: The @ulanzi.global AT-05 Foldable Light [...].](https://images.od.modash.io/c68d4cb6ba282a9c992932544f11d675e6e0df1d)
![Instagram post by @jon.lava for Ulanzi. Caption reads: [...] lights to the space thanks to @ulanzi.global....](https://images.od.modash.io/ca3ce37b43156c855519075bdd6336aab0a38ce0)
ulanzi_turkiye x Ulanzi
![Instagram post by @ulanzi_turkiye for Ulanzi. Caption reads: [...] sahneye farklı bir ruh kat!
Ulanzi 120W RGB....](https://images.od.modash.io/0dc7fc3bbfb1430bcfb27681327da526b38a1064)
![Instagram post by @ulanzi_turkiye for Ulanzi. Caption reads: [...] her şeyi değiştirir.
Ulanzi artık Atölye....](https://images.od.modash.io/8dfbb5878f0f636092a7422223018bd463f4d586)
gaikl.png x Ulanzi
![Instagram post by @gaikl.png for Ulanzi. Caption reads: [...] new JJ05 Glide-Go from @ulanzi.global is....](https://images.od.modash.io/218e82b1796405432717cabe38b4d76bfa6931a1)
![Instagram post by @gaikl.png for Ulanzi. Caption reads: [...] shoot. 🦵🏼
I’ve been using Ulanzi tripods....](https://images.od.modash.io/79f60e3333fb36db7b5108e2214900e8c752c6ef)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ulanzi had the most influencer activity. 20.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (9.7%)
- Indonesia (8.8%)
- India (8.2%)
Ulanzi's influencer activity by market
Here is another example of Ulanzi collaborating with an influencer in United States.
jon.lava x Ulanzi
Ulanzi's influencer activity vs. related brands
Ulanzi targets creators with camera and content-production accessories frequently featured in gear setups. NEEWER and PGYTECH compete in the same creator equipment ecosystem and address similar mobile and camera creator needs.
Total influencer content
Ulanzi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
NEEWER leads with 1.5k sponsored posts, significantly outpacing PGYTECH (514 posts) and Ulanzi (122 posts). Across all three brands, the average volume is 709 posts, suggesting moderate but consistent investment. NEEWER has far more total posts than Ulanzi and PGYTECH.
By social platform
Ulanzi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, NEEWER leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with NEEWER at 857, PGYTECH at 201, Ulanzi at 122 posts. Ulanzi's activity is particularly concentrated on Instagram. On TikTok and YouTube, Ulanzi has no posts while NEEWER and PGYTECH have hundreds.
By geographical market
Ulanzi vs. related brands influencer activity (by country)
Estimated sponsored posts in Ulanzi's top markets
NEEWER has the highest estimated sponsored-post volume in United States (398 posts, 26.7%), Italy (207 posts, 13.9%), Spain (128 posts, 8.6%), suggesting a Europe focus, while PGYTECH has the highest estimated sponsored-post volume in Indonesia (50 posts, 9.8%), Brazil (36 posts, 7%). Looking at United States specifically, the split is NEEWER at 398 posts (26.7%), PGYTECH at 113 posts (21.9%), Ulanzi at 25 posts (20.7%).
Read more influencer strategy breakdowns
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