Ulanzi Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 4.0k pieces of influencer content sponsored by Ulanzi over the last 12 months.
This report breaks down where & how Ulanzi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
P.S. for a simple list of influencers who have collaborated with Ulanzi, see here: Ulanzi influencers.
Influencer activity throughout the year
Ulanzi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
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Ulanzi's influencer activity by month
Number of sponsored posts
Ulanzi's influencer activity appears to have tapered over the year, from 265 posts in January down to 255 in December. April was the busiest month at 518 posts, 57% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ulanzi's sponsored influencer collaborations break down by social platform:
Get a free trial to find more data on influencer audiences, performance, and collaborations.
puccistudio x Ulanzi
puccistudio
@puccistudio
02 Apr, 26
4.8M
58k
[...] Nesse vídeo eu comparo 5 microfones da @Ulanzi , do mais barato ao mais profissional, e [...]
Influencer bio
🎯Dicas de Tecnologia | Mobile | Foto | Video
Creator | Consultor | Palestrante
Collaboration metrics
Post views4.8M
Post EMV $98.9k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
ArthurR x Ulanzi
ArthurR
@ArthurR
16 Apr, 26
370.4k
6.2k
Check it out the Treeroot here: In this video I bought a clone of the Sony ZV-E10II. Is this a similar camera for 10% of the price of the Sony?! You're about to find out. Amazon Affiliate Link to the CLONE camera: Here's the real deal: ——————————————————— GEAR That I Use: ▸ My Favorite Camera - ▸ Budget Option - ▸ Full Frame I Use - ▸ Good for Video - ▸ Excellent for Video - LENSES: ▸ Favorite Zoom Lens - ▸ Best Ultrawide - ▸ Best Wide Angle - ▸ Affordable Street Lens - ▸ Best Portrait Lens - MISC: ▸ Best Audio Recorder - ▸ Mic I Use - ▸ Acoustimac Sound Panels - ▸ Great Value COB - ▸ My Key Light - ——————————————————— Disclosure: Most of the links above are affiliate links, which means at no extra cost to you, I will make a small commission if you click them and make a qualifying purchase. If you want to buy something else, you can also use this link to Amazon: 🛒 Amazon - ——————————————————— Supporting The Channel: ▸ Buy me a coffee here: ▸ Follow me on Instagram: arthur213 ——————————————————— Professional & Sponsorship Inquiries: For professional and sponsorship inquiries, please email me at arthur2@live.com
Influencer bio
My name is Arthur and this channel is about Sony APSC cameras and a lot of lenses, but sometimes other cool filmmaking gear as well. Photography is one of my hobbies and I hope to share it with you. Thank you for subscribing!
1 Subscriber - 12/01/2010
10 Subscribers - 12/03/2010
100 Subscribers - 10/11/2011
1,000 Subscribers - 05/28/2013
10,000 Subscribers - 11/22/2016
100,000 Subscribers - 05/06/2019
Collaboration metrics
Post views370.4k
Post EMV $11.7k
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
For their top social platform (TikTok), here is a breakdown of the type of influencers Ulanzi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
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Ulanzi's influencers average views (TikTok)
Based on each influencer's average views per post
<1K41.2%
1K-5K28.0%
5K-10K10.0%
10K-50K14.4%
50K-100K2.9%
100K-500K3.0%
500K+0.6%
With 41.2% of partnerships featuring creators averaging <1K views, Ulanzi's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (268.2k avg views/post):
johnmartinezart x Ulanzi
johnmartinezart
@johnmartinezart
27 Aug, 25
2.2k
16
[...] mount does so many things. it's crazy @Ulanzi_Official #tiktokshopcreatorpicks [...]
Influencer bio
Collaboration metrics
Post views2.2k
Post EMV $45
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.2k avg views/post):
cj.filmed.it x Ulanzi
cj.filmed.it
@cj.filmed.it
17 Apr, 26
1.3k
64
[...] to free up a USB port. Thankfully, Ulanzi have come to the rescue with the D200X [...]
Influencer bio
🎬I help you make better videos, and understand the creator journey, whilst navigating it myself
📩 Collabs & UGC - cj@badmoontalent.com
🔗 LUTs & Gear 👇
Collaboration metrics
Post views1.3k
Post EMV $28
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ulanzi's repeat partnerships
Out of 2.1k unique influencers in our dataset, 71 of them (3%) posted content for Ulanzi in 3 or more separate calendar months. The most consistent partner is @theghousefam, who has collaborated across 12 months with 69 total posts.
Here are 3 examples of Ulanzi's repeat influencer partnerships, with links to the sponsored content.
theghousefam x Ulanzi
theghousefam
@theghousefam
01 Mar, 26
571k
6.4k
Replying to @tenacioustwinkle Ulanzi new magnetic phone mount works [...]
theghousefam
@theghousefam
03 Nov, 25
203.4k
2.3k
[...] its a face tracking tripod! #ulanzi #tripod #facetracking [...]
theghousefam
@theghousefam
22 Aug, 25
200k
2.3k
Let's look at all of Ulanzi Magnetic Phone stands! #ulanzi [...]
With 32-bit float onboard recording becoming the standard, which wireless microphone should you choose? Hollyland Lark MAX 2 Amazon: Rakuten: Also available for purchase at Yodobashi Camera and Bic Camera! Please take a look. RØDE Wireless Pro DJI MIC 3 Saramonic Ultra Equipment provided by Hollyland.@hollylandtech @hollyland.jp Equipment provided by System Five "The Power of Video Community" aims to improve your video production skills. Click here ↓↓↓ Artlist allows you to instantly find your favorite royalty-free music from an overwhelming selection of commercially available songs. Follow this link to get a two-month free trial! audio lets you download royalty-free, commercially available music for a lifetime with a one-time payment. Sign up through this link and enter the coupon code "Nori10" at checkout for 10% off! Motion Array lets you download unlimited photos, templates, graphics, motion graphics, plugins, videos, music, sound effects, and more. Get started with $50 off with this link! Contact me for work inquiries, arigato! For inquiries about product introductions, workshops, video production, and other work, please contact me here! thenoriito@gmail.com ------------------------------------------------------------------------------ ---------------------------------------------------- I share the video production know-how I learned in Canada, a country at the forefront of video production, and also review equipment. Please subscribe to my channel and let's hone our video skills together! / @thenoriito ----------------------------------------------------- Photos exploring the possibilities of iPhone photography are posted on Instagram. / thenoriito A Japanese person returning from Canada tweets here. / thenoriito ------------------------------------------------------ ⏬My Favorite Equipment⏬ Main Camera Amazon: Rakuten: Lens Used for Selfies Amazon: Rakuten: Sub-Camera Amazon Rakuten Most Used Lens Amazon: Rakuten: FSAWI Variable ND+CPL Filter by KANI Filter LOCA Design (5% off with coupon 0308): Amazon: 82mm 95mm Rakuten: 82mm 95mm A thin, lightweight light that captures skin tones beautifully. Retailer: LOCA Design (5% off with coupon code '0308': Amazon: Rakuten: Light stand recommended for key lights Retailer: ROCA Design (5% off with coupon code '0308'): Amazon: Rakuten: Loupedeck CT: Supercharge your video editing experience Retailer: ROCA Design (5% off with coupon code '0308'): Recommended tripod Authorized retailer: ROCA Design (5% off with coupon code '0308') Amazon Rakuten Video transfer system: Perfect for solo operators Amazon: Rakuten: A shockingly lightweight travel tripod Get 10% off with discount code "Nori" A lightweight, compact, and cost-effective gimbal Amazon: Rakuten: An external monitor that even professionals will appreciate Amazon: Rakuten: A compact, highly functional photography light Amazon: Rakuten: A powerful gun microphone for both indoor and outdoor use Amazon Rakuten A windshield for gun microphones: a must-have for ...
thenoriito
@thenoriito
24 Sep, 25
5k
40
Sigma introduces a high-magnification zoom lens that combines a 20mm wide-angle end with a 10x zoom! Recommended for both video and photography. Equipment provided by: SIGMA SIGMA CONTEMPORARY 20–200mm F3.5–6.3 DG "The Power of Video Community" aims to improve your video production skills. Click here: ↓↓↓ Thanks for shooting B-Cam @daisukevideo Artlist lets you instantly find your favorite royalty-free music from an overwhelming selection of songs, allowing for commercial use. Follow this link for a two-month free trial! audio lets you download royalty-free, commercially available music for a lifetime with a one-time payment. Sign up through this link and enter the coupon code "Nori10" at checkout to get 10% off! Motion Array offers unlimited downloads of a wide variety of assets, including photos, templates, graphics, motion graphics, plugins, videos, music, and sound effects. Get started with $50 off with this link! Contact me for work inquiries, arigato! For inquiries about product introductions, workshops, video production, and other work, please contact me here! thenoriito@gmail.com ------------------------------------------------------------------------------ We've created a filter specifically for videography! FSAWI VND 2.64 + CPL by KANI Filter • 動画撮影に特化したフィルターをプロデュースしました！FSAWI VND 2 64 +... Key points to keep in mind when lighting interviews • インタビュー撮影のライティングで抑えたいポイント Three things I consider important when editing cinematic videos • シネマティックな動画の編集で大事にしている３つの事 I'll explain how to shoot a cinematic promotional video and the equipment I need, with examples. • シネマティックプロモーション動画の撮影方法と機材を作例を見せながら解説します ---------------------------------------------------- I share the video production know-how I learned in Canada, a country at the forefront of video production, and also review equipment. Please subscribe to my channel and let's hone our video skills together! / @thenoriito ----------------------------------------------------- Photos exploring the possibilities of iPhone photography are posted on Instagram. / thenoriito A Japanese person returning from Canada shares his tweets on Twitter here. / thenoriito ------------------------------------------------------ ⏬My Favorite Equipment⏬ Main Camera Amazon: Rakuten: Sub-Camera Amazon: Rakuten: FSAWI Variable ND+CPL Filter by KANI Filter LOCA Design (5% off with coupon 0308): Amazon: 82mm 95mm Rakuten: 82mm 95mm A thin, lightweight light that captures skin tones beautifully. Retailer: Roca Design (Get 5% off with coupon code "0308": Amazon: Rakuten: A light stand recommended for key lights. Retailer: Roca Design (Get 5% off with coupon code "0308": Amazon: Rakuten: Loupedeck: Supercharge your video editing experience CT Retailer: Loka Design (5% off with coupon code '0308'): Recommended tripod Authorized retailer: Loka Design (5% off with coupon code '0308'): Amazon Rakuten A video transmission system that's perfect for solo operators Amazon: Rakuten: A shockingly lightweight travel tripod Get 10% off with discount code "Nori" A lightweight, compact, and cost-effective gimbal Amazon: Rakuten: An external monitor that even professionals will appreciate Amazon: Rakuten: A compact, highly functional photography light Amazon: Rakuten: A powerful gun microphone for both indoor and outdoor use Amazon: Rakuten A must-have windshield for gun microphones when shooting outdoors. Amazon Rakuten The best value external microphone. Amazon Rakuten A wireless microphone that's great for client work. A camera shoulder bag with plenty of capacity. Get 5% off when you enter coupon co...
thenoriito
@thenoriito
02 Aug, 25
2k
24
Introducing the ultimate saddle bag for handheld filmmakers! SAKK Pump Sakk Inflatable Saddle "The Power of Video Community" aims to improve your video production skills. Click here ↓↓↓ Artlist lets you instantly find your favorite royalty-free music from an overwhelming selection of songs. Click this link to get a two-month free trial! audio lets you download royalty-free, commercially available music for a lifetime with a one-time payment. Sign up through this link and enter the coupon code "Nori10" at checkout to get 10% off! Motion Array offers unlimited downloads of a wide variety of materials, including photos, templates, graphics, motion graphics, plugins, videos, music, and sound effects. Get started with $50 off with this link! Thanks for shooting B-Cam @daisukevideo Contact me for work inquiries, arigato! For inquiries about product introductions, workshops, video production, and other work, please contact me here! thenoriito@gmail.com ------------------------------------------------------------------------------ I've produced a filter specifically for videography! FSAWI VND 2 64 + CPL by KANI Filter • 動画撮影に特化したフィルターをプロデュースしました！FSAWI VND 2 64 +... Key points to keep in mind when lighting interviews • インタビュー撮影のライティングで抑えたいポイント Three things I consider important when editing cinematic videos • シネマティックな動画の編集で大事にしている３つの事 I'll explain how to shoot a cinematic promotional video and the equipment I need, with examples. • シネマティックプロモーション動画の撮影方法と機材を作例を見せながら解説します ---------------------------------------------------- I share the video production know-how I learned in Canada, a country at the forefront of video production, and also review equipment. Please subscribe to my channel and let's hone our videography skills together! / @thenoriito ----------------------------------------------------- Photos exploring the possibilities of iPhone photography are posted on Instagram. / thenoriito A Japanese person returning from Canada tweets here. / thenoriito ------------------------------------------------------ ⏬My Favorite Equipment⏬ Main Camera Amazon: Rakuten: Lens Used for Selfies Amazon: Rakuten: Sub-Camera Amazon Rakuten Most Used Lens Amazon: Rakuten: FSAWI Variable ND+CPL Filter by KANI Filter LOCA Design (5% off with coupon 0308): Amazon: 82mm 95mm Rakuten: 82mm 95mm A thin, lightweight light that captures skin tones beautifully. Retailer: LOCA Design (5% off with coupon code '0308': Amazon: Rakuten: Light stand recommended for key lights Retailer: ROCA Design (5% off with coupon code '0308'): Amazon: Rakuten: Loupedeck CT: Supercharge your video editing experience Retailer: ROCA Design (5% off with coupon code '0308'): Recommended tripod Authorized retailer: ROCA Design (5% off with coupon code '0308') Amazon Rakuten Video transfer system: Perfect for solo operators Amazon: Rakuten: A shockingly lightweight travel tripod Get 10% off with discount code "Nori" A lightweight, compact, and cost-effective gimbal Amazon: Rakuten: An external monitor that even professionals will appreciate Amazon: Rakuten: A compact, highly functional photography light Amazon: Rakuten: A powerful gun microphone for both indoor and outdoor use Amazon Rakuten A windshield for gun microphones: a must-have for outdoor shooting. Amazon Rakuten The best value external microphone. Amazon Rakuten A wireless microphone that's great for client work. The best smartphone gimbal....
In our dataset, United States is where Ulanzi had the most influencer activity. 18.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Brazil (9.9%)
Mexico (8.2%)
Japan (8.1%)
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Ulanzi's influencer activity by market
United States18.6%
Brazil9.9%
Mexico8.2%
Japan8.1%
India5.6%
Other49.6%
Here is another example of Ulanzi collaborating with an influencer in United States.
chefjulieyoon x Ulanzi
chefjulieyoon
@chefjulieyoon
05 Dec, 25
2.4M
21.4k
[...] this pretty metallic pink color too @Ulanzi_Official #ulanzi #phonestand #tripod [...]
Ulanzi's influencer activity vs. related brands
Ulanzi competes in creator gear and camera accessories with NEEWER’s lighting/rig ecosystem and PGYTECH’s photography and drone accessories. All three target similar YouTube/TikTok creator audiences through gear reviews, setup builds, and value comparisons.
Total influencer content
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Ulanzi vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Ulanzi
NEEWER
PGYTECH
Ulanzi leads with 4k sponsored posts, notably outpacing NEEWER (3.4k posts) and PGYTECH (2.7k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.
By social platform
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Ulanzi vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ulanzi
NEEWER
PGYTECH
Ulanzi leads on TikTok, while PGYTECH has the most activity on Instagram and NEEWER has the most activity on YouTube. The gap is most notable on Instagram, with PGYTECH at 1.7k, Ulanzi at 1.1k, NEEWER at 772 posts. On YouTube, Ulanzi and NEEWER have many more posts than PGYTECH.
By geographical market
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Ulanzi vs. related brands influencer activity (by country)
Estimated sponsored posts in Ulanzi's top markets
Ulanzi
NEEWER
PGYTECH
NEEWER has the highest estimated sponsored-post volume in United States (1k posts, 30.5%), India (393 posts, 11.5%), United Kingdom (253 posts, 7.4%), while Ulanzi has the highest estimated sponsored-post volume in Brazil (395 posts, 9.9%), Mexico (327 posts, 8.2%), while PGYTECH leads in Indonesia with 223 posts (8.4%). Looking at United States specifically, the split is NEEWER at 1k posts (30.5%), Ulanzi at 741 posts (18.6%), PGYTECH at 560 posts (21.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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![TikTok post by @puccistudio for Ulanzi. Caption reads: [...] Nesse vídeo eu comparo 5 microfones da....](https://images.od.modash.io/be0a62c309a376f59969e169fa8ca9b298ca0265)
![TikTok post by @johnmartinezart for Ulanzi. Caption reads: [...] mount does so many things. it's crazy....](https://images.od.modash.io/235c32f7428657c72587d7b75715d1c91d48bd98)
![TikTok post by @cj.filmed.it for Ulanzi. Caption reads: [...] to free up a USB port. Thankfully, Ulanzi....](https://images.od.modash.io/47fb803aff81f9f65371693f04b8c7477866c0ce)
![TikTok post by @theghousefam for Ulanzi. Caption reads: [...] its a face tracking tripod! #ulanzi #tripod....](https://images.od.modash.io/9a6fddbe19cf040a9a2cb6186ee58a8295912bfd)
![YouTube post by @iu2ike for Ulanzi. Caption reads: [...] "Slightly Less Cheesy" Tripod: Ulanzi Pocket....](https://images.od.modash.io/d9f6c5b46ae78192a3d5b3d5736432c08cef8b46)
![YouTube post by @iu2ike for Ulanzi. Caption reads: [...] "Slightly Less Cheesy" Tripod: Ulanzi Pocket....](https://images.od.modash.io/5f4be35096dffe3b98b94f0a06de27c135633a5b)
![YouTube post by @iu2ike for Ulanzi. Caption reads: [...] "Slightly Less Cheesy" Tripod: Ulanzi Pocket....](https://images.od.modash.io/7feaf6b45ac4f713899688a41144254c41bace42)
![TikTok post by @chefjulieyoon for Ulanzi. Caption reads: [...] this pretty metallic pink color too....](https://images.od.modash.io/123357b5bdbf99582bb1d7992e8b41fe4b6759fd)