We analyzed 4.7k pieces of influencer content sponsored by Ulanzi over the last 12 months.
This report breaks down where & how Ulanzi invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ulanzi, see here: Ulanzi influencers.
Ulanzi's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ulanzi's influencer output appears relatively consistent throughout the year, averaging about 390 sponsored posts per month. September recorded the highest volume at 526 posts (35% above average), while February was the quietest at 216 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ulanzi's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Ulanzi.
Here are 3 examples of Ulanzi's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Chocola & Azuki & Panna PANNA HOUSE @pannahouse_official
Collaboration metrics
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Influencer bio
chef BFF | food, family, fashion, finds chicago 💌 Julie@chefjulieyoon.com
Collaboration metrics
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Influencer bio
Drones • Cameras • Tech • Product Reviews • Tutorials I'm a full time creative, techy, designer, uxer and aerial drone artist. I've been doing fine art aerial photography since 2013 based in San Diego, CA. I published my own San Diego Aerial photography book and my work can be seen throughout San Diego in a variety of business and offices. I also have two photos recognized by the Coronado History Museum. MAIL TIME: Aldryn Estacio PO Box 502651 San Diego, CA 92150 STAY CONNECTED https://www.flytpath.com https://www.instagram.com/aldryn/ https://twitter.com/ace https://www.facebook.com/theflytpath FlytPath is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Ulanzi are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Ulanzi's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (444.3k avg views/post):
Influencer bio
🎬I help you make better videos, and understand the creator journey, whilst navigating it myself. 📩 DM/Email for Collabs & UGC 🔗 LUTs & Gear 👇
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.4k avg views/post):
Influencer bio
just a girl & her gadgets 👩💻 ☁️ tech, creator tips, estrategia, creatividad ⚡️ asesorías 1:1 y plantillas 🎬 en YouTube 🎞️ status: siempre editando
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 95 of them (4%) posted content for Ulanzi in 3 or more separate calendar months. The most consistent partner is @thenoriito, who has collaborated across 13 months with 31 total posts.
Here are 3 examples of Ulanzi's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ulanzi had the most influencer activity. 20.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ulanzi collaborating with an influencer in United States.
Ulanzi competes with NEEWER and PGYTECH in creator gear and camera accessories used by filmmakers, vloggers, and mobile content creators. These brands are often compared in review channels and tutorial-driven influencer content.
Total sponsored posts tracked (last 12 months)
NEEWER leads with 5.9k sponsored posts, notably outpacing Ulanzi (4.7k posts) and PGYTECH (514 posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Ulanzi leads on TikTok, while NEEWER has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with NEEWER at 3.4k, Ulanzi at 2k, PGYTECH at 201 posts. On YouTube, Ulanzi and NEEWER each have over 1,000 posts, while PGYTECH has only 35.
Estimated sponsored posts in Ulanzi's top markets
NEEWER has the highest estimated sponsored-post volume in United States (1.6k posts, 28%), Italy (603 posts, 10.3%), India (404 posts, 6.9%), while Ulanzi has the highest estimated sponsored-post volume in Japan (451 posts, 9.6%), Brazil (371 posts, 7.9%), while PGYTECH leads in Indonesia with 50 posts (9.8%). Looking at United States specifically, the split is NEEWER at 1.6k posts (28%), Ulanzi at 964 posts (20.5%), PGYTECH at 113 posts (21.9%). Ulanzi's strength in Japan may indicate a home-market focus, while NEEWER shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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