Saie hello Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.8k pieces of influencer content sponsored by Saie hello over the last 12 months.

This report breaks down where & how Saie hello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Saie hello, see here: Saie hello influencers.

Influencer activity throughout the year

Saie hello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Saie hello's influencer output appears relatively consistent throughout the year, averaging about 562 sponsored posts per month. January recorded the highest volume at 816 posts (45% above average), while June was the quietest at 278 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saie hello's sponsored influencer collaborations break down by social platform:

• TikTok: 6.7k posts (98.8%)
• YouTube: 83 posts (1.2%)

TikTok influencer marketing is a clear focus for Saie hello.

Here are 2 examples of Saie hello's recent sponsored collaborations (one each for TikTok, YouTube).

mackenzieziegler x Saie hello

mackenzieziegler

@mackenzieziegler

26 Apr, 26

32.2M

207.5k

festival glow with @Saie 💗#saiebeauty #saiepartner

Influencer bio

~ notes from the in between ~ ep out now always wearing luckyjunejewlery

Collaboration metrics

Post views32.2M

Post EMV $654.4k

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RudiBerry x Saie hello

RudiBerry

@RudiBerry

14 Mar, 26

11.4k

575

Thank you to ‪@beekman1802skincare‬ for sponsoring a portion of this video! You can buy the Milk Shake Toner here: P R O D U C T S Shop everything mentioned in this video here: BEEKMAN 1802 | Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist: PAULA'S CHOICE | Resist Perfectly Balanced Foaming Cleanser: PREQUEL | Redness Reform: PREQUEL | AM/PM Modern Moisturizer: BUBBLE SKINCARE | Cosmic Silk Hydrating Milky Toner: FIRST AID BEAUTY | Facial Radiance Pads with Glycolic & Lactic Acids Exfoliating Pads with AHA: ELTAMD | UV Clear Broad-Spectrum SPF 46 Facial Sunscreen: CYKLAR | Sacred Santal Sensorial Body Wash: OLD SPICE | Men's Volcano With Charcoal Antiperspirant Deodorant 2.6oz: OLAPLEX | N°4 Bond Maintenance Shampoo: CROWN AFFAIR | The Hydrating Conditioner: HUDA BEAUTY (HUDABEAUTY.COM) | Easy Bake Pressed Powder: Chocolate Dripped Tubing Mascara: Shop more of my favorite products here: D I S C L O S U R E Some of the links above are considered affiliate links. This means (at no cost to you), I may receive a portion of a sale from your clicks and / or purchases. Thank you for supporting my channel! 🎁 = Gifted by brand shopmy.us = affiliate link A F F I L I A T E S NATURIUM: (use code: RUDI15 for 15% off) DIEUX: (use code: RUDI10 for 10% off) KOSASDISCOUNT CODE: RUDI10: SNIF | Crumb Couture: (use code: RUDI10 for 10% off) EXPERIMENT: (use code: RUDIBERRY10 for 10% off) STRATIA SKIN: CROWN AFFAIR: (use code: RUDI15 for 15% off) NÉCESSAIRE: (use code: RUDIB10 for 10% off) HOURGLASS: Heaven MayhemUse Code RUDI15 FOR 15% OFF: (use code: RUDIBERRY20 for 20% off) CURRENTBODY: (use code: RUDI15 for 15% off) MEGABABE | Happy Pits Detoxifying Underarm Mask: (use code: RUDI15 for 15% off) SAIEUse Code RUDI15 for 15% Off: BK BEAUTYUse Code RUDI10 for 10% Off: (use code: RUDI10 for 10% off) LIVE TINTEDUse Code LTRUDI15 for 15% Off: Madison ReedUse Code RUDI15 for 15% Off and Free Shipping: PARADEUse Code THERUDIBERRY for 20% Off: TULA SKINCAREUse Code RUDIBERRY for 15% Off: Tarte CosmeticsUse Code RUDIBERRY for 15% Off: VERSED: (use code: RUDIBERRY10 for 10% off) Shop more of my favorite products here: Thank you for visiting my channel! Like and subscribe for more content on beauty, skincare, and tips to make your life a little easier.

Influencer bio

BEAUTY & LIFESTYLE Thank you for visiting my channel! You'll find content on makeup, skin care, mental health, and general mid-twenties lady life knowledge on this channel. Stick around!

Collaboration metrics

Post views11.4k

Post EMV $401

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Saie hello's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.4M avg views/post):

brooklynmcaldwell x Saie hello

brooklynmcaldwell

@brooklynmcaldwell

23 Dec, 25

21.3k

2k

@Saie is one of the first brands to send me PR and I just love them forever!!!!!! This setting spray is so good!! #saiebeauty #PRhaul #PR #unboxing #saie

Influencer bio

mom & wife 🧸🎀 my life & what I love! 💌 hannah@grail-talent.com more on insta @brooklynmcaldwell

Collaboration metrics

Post views21.3k

Post EMV $528

More influencer data

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And here is another example with a smaller creator on TikTok (9.9k avg views/post):

tayhornsby x Saie hello

tayhornsby

@tayhornsby

24 Oct, 25

19.1k

73

Shop before they’re gone👏🏼🤍 @Saie #makeup #beauty #viralproducts #makeupforbeginners #trending

Influencer bio

Phoenix | Scottsdale | West Valley lifestyle & real estate💌 @exprealty

Collaboration metrics

Post views19.1k

Post EMV $386

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Saie hello's repeat partnerships

laneycrowell x Saie hello

laneycrowell

@laneycrowell

03 Jan, 26

25k

1.5k

last night at the @New York Knicks game at MSG 🤩 Can you spot @Saie? 💜🏀 #saiebeauty #founder #knicks

laneycrowell

@laneycrowell

22 May, 26

11.6k

337

[...] 20% off this weekend only at saiehello.com! @Saie 💜 #saiebeauty [...]

laneycrowell

@laneycrowell

20 Dec, 25

6.6k

381

Set your reminders! 12.26.2025 @Saie #saiebeauty #founder #productlaunch

audreysashopaholic x Saie hello

audreysashopaholic

@audreysashopaholic

01 Sep, 25

6.9k

99

Loving the @Haus Labs by Lady Gaga shaping balms!! #fyp #grwm @Alani Nutrition @Alani Nu Ambassadors #alani #alanipartner @Tatcha US @elfcosmetics @Saie @nakedsundays @NARS Cosmetics @Benefit Cosmetics #benefitclubpink @NYX Professional Makeup @Aeryk J Beauty @Sol de Janeiro Inc @loréal paris usa

audreysashopaholic

@audreysashopaholic

31 Dec, 25

4.2k

55

#VSPartner @amika @ONE SIZE BEAUTY @rhode skin @Rare Beauty @Saie @Benefit Cosmetics #benefitclubpink @Victoria’s Secret @VSPINK @ILIA Beauty @Haus Labs #semiannualsale

audreysashopaholic

@audreysashopaholic

18 Nov, 25

3.7k

51

@laneige_us @LoveShackFancy @sephora #loveshackfancy #loveshackfancybeauty #gifted_by_loveshackfancy @Dyson USA @amika @Saie @Rare Beauty @Glow Recipe @Hourglass Cosmetics @Benefit Cosmetics #benefitclubpink @Tatcha US @nakedsundays @rhode skin

sarahy_reyesg x Saie hello

sarahy_reyesg

@sarahy_reyesg

12 Sep, 25

1.8k

162

@Saie 💜 #saiesuperglowygel #saiemakeup #glowyskin #fyp #saiebeauty

sarahy_reyesg

@sarahy_reyesg

10 Jan, 26

896

153

Today’s essentials, but make it soft luxury 🤎🧸 Im obsessed with the Mini CitySet Case & The Bellhop Bear Keychain from @Saie 💜 #saie #bearkeychain #saiebeauty #fyp #saiecityset

sarahy_reyesg

@sarahy_reyesg

10 Apr, 26

887

119

SEPHORA SALE MUST-HAVES saie beauty edition 💜 Rogue: 20% off starting 4/10 VIB: 15% off starting 4/14 Insider: 10% starting 4/14 * Slip Tint - Lightweight Tinted Moisturizer with Mineral Zinc SPF 35 and Hyaluronic Acid * Slip Tint Radiant All-Over Concealer with Niacinamide * Dew Blush Liquid Cream Blush * SuperSuede Radiant Talc-Free Baked Powder Bronzer * Glossybounce High-Shine Hydrating Lip Gloss Oil @Saie @sephora @Laney #sephorasale #sephorasalepicks #sephorasalerecommendations #fyp #saie

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (13%)
• United Kingdom (11.3%)
• Canada (9.4%)

Here is another example of Saie hello collaborating with an influencer in United States.

skyangelinaaa x Saie hello

skyangelinaaa

@skyangelinaaa

26 Sep, 25

22.1M

34.7k

toasty fall makeup with @Saie - - - #saiebeauty #fallmakeup #toastymakeup #saiepartner #glowymakeup

Saie hello's influencer activity vs. related brands

Saie, ILIA Beauty, and Tower 28 compete in clean, skin-forward makeup where “no-makeup makeup” results are proven through creator demos. Their influencer strategies similarly lean on routine integration, ingredient transparency, and natural-finish wear tests.

Total influencer content

Tower 28 Beauty leads with 17.8k sponsored posts, significantly outpacing Saie hello (6.8k posts) and ILIA Beauty (6.3k posts). Across all three brands, the average volume is 10.3k posts, indicating mature, scaled influencer programs. Tower 28 Beauty has more than double the total posts of Saie hello and ILIA Beauty.

By social platform

Among these brands, Tower 28 Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.8k, Saie hello at 6.7k, ILIA Beauty at 4.6k posts. Saie hello's activity is particularly concentrated on TikTok. Saie hello has no Instagram posts shown here, and Tower 28 Beauty has more than triple the TikTok posts of Saie hello and ILIA Beauty.

By geographical market

Tower 28 Beauty has the highest estimated sponsored-post volume in United States (12k posts, 64.6%), United Kingdom (999 posts, 5.6%), Canada (981 posts, 5.5%), suggesting a North America focus, while Saie hello leads in India with 878 posts (13%). Looking at United States specifically, the split is Tower 28 Beauty at 12k posts (64.6%), Saie hello at 3.9k posts (57.5%), ILIA Beauty at 3.7k posts (58.1%).