Saie hello Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.8k pieces of influencer content sponsored by Saie hello over the last 12 months.
This report breaks down where & how Saie hello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Saie hello, see here: Saie hello influencers.
Influencer activity throughout the year
Saie hello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Saie hello's influencer activity by month
Number of sponsored posts
Saie hello's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 804 posts (43% above the 564 monthly average), while May was the quietest at 131 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saie hello's sponsored influencer collaborations break down by social platform:
- TikTok: 6.7k posts (99.5%)
- YouTube: 31 posts (0.5%)
Saie hello's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Saie hello.
Here are 2 examples of Saie hello's recent sponsored collaborations (one each for TikTok, YouTube).
mackenzieziegler x Saie hello
Influencer bio
~ notes from the in between ~ ep out now always wearing luckyjunejewlery
Collaboration metrics
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HeatherAustinmakeup x Saie hello
![YouTube post by @HeatherAustinmakeup for Saie hello. Caption reads: [...] @Sephora @urbandecay @Saiehello....](https://images.od.modash.io/48d707d464a51365929e7c95a96256d8c671a531)
Influencer bio
New beauty videos everyweek! Subscribe for reviews, tutorials, swatches, & commentary on all things makeup & beauty! Makeup makes me happy...here, we don't try to be perfect, we just want to have a good time with our makeup!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.5%
- Carousels: 4.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Saie hello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Saie hello's influencers average views (TikTok)
Based on each influencer's average views per post
With 31.9% of partnerships featuring creators averaging 1K-5K views, Saie hello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 31.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.8M avg views/post):
melodyymiles x Saie hello
Influencer bio
hi 🕊️🕊️ 23 | San Diego insta @melodyymiles melody@evolvemodelmgmt.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
carogranger9 x Saie hello
Influencer bio
25 | philly + nyc beauty, lifestyle, self care carolinegranger99@gmail.com💌 IG: @ccaroline.granger
Collaboration metrics
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Saie hello's repeat partnerships
Out of 3.9k unique influencers in our dataset, 225 of them (6%) posted content for Saie hello in 3 or more separate calendar months. The most consistent partner is @laneycrowell, who has collaborated across 12 months with 68 total posts.
Here are 3 examples of Saie hello's repeat influencer partnerships, with links to the sponsored content.
laneycrowell x Saie hello
anjane.xo x Saie hello
sarahy_reyesg x Saie hello
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Saie hello had the most influencer activity. 71.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (11.8%)
- United Kingdom (9.8%)
- Australia (2.6%)
Saie hello's influencer activity by market
Here is another example of Saie hello collaborating with an influencer in United States.
skyangelinaaa x Saie hello
Saie hello's influencer activity vs. related brands
ILIA Beauty and Kosas compete closely with Saie in clean, skin-like makeup, appealing to the same ingredient-conscious audience and leaning on creator tutorials and everyday wear content.
Total influencer content
Saie hello vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 16.3k sponsored posts, significantly outpacing Saie hello (6.8k posts) and ILIA Beauty (6k posts). Across all three brands, the average volume is 9.7k posts, indicating mature, scaled influencer programs. Kosas has more than twice as many total posts as Saie hello and ILIA Beauty.
By social platform
Saie hello vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.9k, Saie hello at 6.7k, ILIA Beauty at 4.4k posts. Saie hello's activity is particularly concentrated on TikTok. Saie hello has almost no Instagram posts, while Kosas and ILIA Beauty have far more, and on TikTok Kosas has almost twice as many posts as Saie hello and ILIA Beauty.
By geographical market
Saie hello vs. related brands influencer activity (by country)
Estimated sponsored posts in Saie hello's top markets
Kosas has the highest estimated sponsored-post volume in United States (7.7k posts, 47.4%), United Kingdom (1.4k posts, 8.9%), Thailand (635 posts, 3.9%), while Saie hello leads in Canada with 799 posts (11.8%). Looking at United States specifically, the split is Kosas at 7.7k posts (47.4%), Saie hello at 4.8k posts (71.3%), ILIA Beauty at 3.6k posts (59.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ILIA Beauty's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- Color Wow Hair's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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