Saie hello Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.7k pieces of influencer content sponsored by Saie hello over the last 12 months.
This report breaks down where & how Saie hello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Saie hello, see here: Saie hello influencers.
Influencer activity throughout the year
Saie hello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Saie hello's influencer activity by month
Number of sponsored posts
Saie hello's influencer output appears relatively consistent throughout the year, averaging about 555 sponsored posts per month. January recorded the highest volume at 820 posts (48% above average), while July was the quietest at 253 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saie hello's sponsored influencer collaborations break down by social platform:
- TikTok: 6.6k posts (98.8%)
- YouTube: 83 posts (1.2%)
Saie hello's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Saie hello.
Here are 2 examples of Saie hello's recent sponsored collaborations (one each for TikTok, YouTube).
mackenzieziegler x Saie hello
Influencer bio
~ notes from the in between ~ ep out now always wearing luckyjunejewlery
Collaboration metrics
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RudiBerry x Saie hello
Influencer bio
BEAUTY & LIFESTYLE Thank you for visiting my channel! You'll find content on makeup, skin care, mental health, and general mid-twenties lady life knowledge on this channel. Stick around!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.4%
- Carousels: 3.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Saie hello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Saie hello's influencers average views (TikTok)
Based on each influencer's average views per post
With 31.6% of partnerships featuring creators averaging 1K-5K views, Saie hello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 31.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.0M avg views/post):
hannahjuneva x Saie hello
Influencer bio
mostly makeup 🎀
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
tayhornsby x Saie hello
Influencer bio
Phoenix REALTOR® lifestyle & real estate💌 @exprealty
Collaboration metrics
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Saie hello's repeat partnerships
Out of 3.9k unique influencers in our dataset, 215 of them (6%) posted content for Saie hello in 3 or more separate calendar months. The most consistent partner is @laneycrowell, who has collaborated across 11 months with 65 total posts.
Here are 3 examples of Saie hello's repeat influencer partnerships, with links to the sponsored content.
laneycrowell x Saie hello
![TikTok post by @laneycrowell for Saie hello. Caption reads: [...] 20% off this weekend only at saiehello.com!....](https://images.od.modash.io/48c4a8253542f53be30f3c44d23705a52375fa59)
sarahy_reyesg x Saie hello
audreysashopaholic x Saie hello
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Saie hello had the most influencer activity. 75.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.8%)
- Canada (6.4%)
- Australia (3%)
Saie hello's influencer activity by market
Here is another example of Saie hello collaborating with an influencer in United States.
skyangelinaaa x Saie hello
Saie hello's influencer activity vs. related brands
ILIA Beauty and Tower 28 Beauty are close peers to Saie hello in the clean, skin-first makeup segment. They compete for the same consumers who respond to ingredient messaging, dewy finishes, and influencer GRWM content.
Total influencer content
Saie hello vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 17.9k sponsored posts, significantly outpacing ILIA Beauty (7.4k posts) and Saie hello (6.7k posts). Across all three brands, the average volume is 10.7k posts, indicating mature, scaled influencer programs.
By social platform
Saie hello vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Tower 28 Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.7k, Saie hello at 6.6k, ILIA Beauty at 5.3k posts. Saie hello's activity is particularly concentrated on TikTok. On TikTok and YouTube, Tower 28 Beauty has more than double the posts of Saie hello and ILIA Beauty.
By geographical market
Saie hello vs. related brands influencer activity (by country)
Estimated sponsored posts in Saie hello's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (12k posts, 64.3%), United Kingdom (1.1k posts, 6.1%), Canada (969 posts, 5.4%), suggesting a North America focus. Looking at United States specifically, the split is Tower 28 Beauty at 12k posts (64.3%), Saie hello at 5k posts (75.2%), ILIA Beauty at 4.4k posts (58.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ILIA Beauty's Influencer Marketing Strategy
- Tower 28 Beauty's Influencer Marketing Strategy
- Color Wow Hair's Influencer Marketing Strategy
- Kith's Influencer Marketing Strategy
- SALT & STONE's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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