We analyzed 12.3k pieces of influencer content sponsored by Saie hello over the last 12 months.
This report breaks down where & how Saie hello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Saie hello, see here: Saie hello influencers.
Saie hello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Saie hello's influencer output appears relatively consistent throughout the year, averaging about 1k sponsored posts per month. January recorded the highest volume at 1.6k posts (59% above average), while September was the quietest at 725 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saie hello's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Saie hello.
Here are 2 examples of Saie hello's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
mutual destruction always wearing luckyjunejewlery
Collaboration metrics
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Influencer bio
BEAUTÉ | LIFESTYLE | VLOG | MODE Je m'appelle Mariel, j'ai 37 ans, et je papote en vidéo de beauté, bien-être, mode, lifestyle... depuis ma jolie ville d’Annecy ! Retrouvez-moi sur mon blog pour encore plus de contenu : https://www.leblogdeneroli.com/ Pour toute question / demande, vous pouvez me contacter par mail : leblogdeneroli@gmail.com Merci ! ♡
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Saie hello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.4% of partnerships featuring creators averaging 1K-5K views, Saie hello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 28.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.8M avg views/post):
Influencer bio
florence@genflow.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
fashion, fitness, travel newport beach ⭐️ 💌 laurenhamilton44@icloud.com
Collaboration metrics
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Out of 6.3k unique influencers in our dataset, 418 of them (7%) posted content for Saie hello in 3 or more separate calendar months. The most consistent partner is @laneycrowell, who has collaborated across 12 months with 72 total posts.
Here are 3 examples of Saie hello's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Saie hello had the most influencer activity. 65.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Saie hello collaborating with an influencer in United States.
Saie hello, ILIA Beauty, and Tower 28 Beauty compete in the clean-leaning, skin-first makeup category. They target similar consumers looking for natural finishes and rely on creator tutorials, ingredient messaging, and everyday-wear validation.
Total sponsored posts tracked (last 12 months)
Saie hello leads with 12.3k sponsored posts, significantly outpacing Tower 28 Beauty (9.1k posts) and ILIA Beauty (6.1k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs. Saie hello has about twice as many total posts as ILIA Beauty.
Sponsored posts by platform
Saie hello leads on TikTok and YouTube, while Tower 28 Beauty leads on Instagram. The gap is most notable on TikTok, with Saie hello at 12.2k, Tower 28 Beauty at 6.3k, ILIA Beauty at 4.3k posts. Saie hello's activity is particularly concentrated on TikTok. Saie hello has far more TikTok posts than Instagram posts.
Estimated sponsored posts in Saie hello's top markets
Saie hello has the highest estimated sponsored-post volume in United States (8k posts, 65.3%), India (1.4k posts, 11.6%), United Kingdom (1.2k posts, 9.5%), while Tower 28 Beauty leads in Canada with 518 posts (5.7%). Looking at United States specifically, the split is Saie hello at 8k posts (65.3%), Tower 28 Beauty at 5.9k posts (65.3%), ILIA Beauty at 3.6k posts (59.3%). Saie hello's strength in United States and United Kingdom may indicate a home-market focus, while Tower 28 Beauty shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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