Saie hello Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by Saie hello over the last 12 months.
This report breaks down where & how Saie hello invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Saie hello, see here: Saie hello influencers.
Influencer activity throughout the year
Saie hello's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Saie hello's influencer activity by month
Number of sponsored posts
Saie hello's influencer activity appears to have tapered over the year, from 313 posts in January down to 257 in December. May was the busiest month at 341 posts, 48% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Saie hello's sponsored influencer collaborations break down by social platform:
- TikTok: 2.4k posts (86.9%)
- Instagram: 351 posts (12.7%)
- YouTube: 12 posts (0.4%)
Saie hello's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Saie hello.
Here are 3 examples of Saie hello's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
herosheemaz x Saie hello
Influencer bio
📍Los Angeles 🇺🇸 Makeup Story Girls’ Girl (who travels a lot) ✉️ shimazworld@gmail.com
Collaboration metrics
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mackenzieziegler x Saie hello
Influencer bio
mutual destruction always wearing luckyjunejewlery
Collaboration metrics
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katarinakrebs1 x Saie hello
![YouTube post by @katarinakrebs1 for Saie hello. Caption reads: [...]....](https://images.od.modash.io/a99824998fb57fe8b5ec3ff1adb378f4df8dc0d0)
Influencer bio
My name is Katarina and im 25 years old, living in Copenhagen!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Saie hello are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Saie hello's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.5% of partnerships featuring creators averaging <1K views, Saie hello's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.3M avg views/post):
brooklynmcaldwell x Saie hello
Influencer bio
wife & mom to be🧸🎀 my life & what I love! 💌 hannah@grail-talent.com more on insta @brooklynmcaldwell
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
chanelrenauxo x Saie hello
Influencer bio
ta glowy makeup girl préféré 💌chanelrenau@gmail.com 🧁✨🌸🌟🌷
Collaboration metrics
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Saie hello's repeat partnerships
Out of 2k unique influencers in our dataset, 95 of them (5%) posted content for Saie hello in 3 or more separate calendar months. The most consistent partner is @__bellabeautyy, who has collaborated across 9 months with 20 total posts.
Here are 3 examples of Saie hello's repeat influencer partnerships, with links to the sponsored content.
__bellabeautyy x Saie hello
sarahy_reyesg x Saie hello
glambervcruz x Saie hello
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Saie hello had the most influencer activity. 60.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.4%)
- Canada (6.4%)
- Brazil (3.4%)
Saie hello's influencer activity by market
Here is another example of Saie hello collaborating with an influencer in United States.
skyangelinaaa x Saie hello
Saie hello's influencer activity vs. related brands
Saie hello, ILIA Beauty, and Kosas compete in clean-leaning makeup with skincare-adjacent benefits and a natural finish. They target the same “no-makeup makeup” audience and rely heavily on tutorial and GRWM creator content.
Total influencer content
Saie hello vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saie hello leads with 2.8k sponsored posts, notably outpacing Kosas (2.3k posts) and ILIA Beauty (1.2k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Saie hello has more total posts than ILIA Beauty and Kosas, with over twice as many as ILIA Beauty.
By social platform
Saie hello vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Saie hello leads on TikTok, while Kosas has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Saie hello at 2.4k, Kosas at 1.8k, ILIA Beauty at 851 posts. Saie hello's activity is particularly concentrated on TikTok. On TikTok, Saie hello has more posts than ILIA Beauty, with nearly three times as many.
By geographical market
Saie hello vs. related brands influencer activity (by country)
Estimated sponsored posts in Saie hello's top markets
Saie hello has the highest estimated sponsored-post volume in United States (1.7k posts, 60.5%), United Kingdom (232 posts, 8.4%), Canada (177 posts, 6.4%), suggesting a North America focus, while Kosas leads in Brazil with 81 posts (3.5%), while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is Saie hello at 1.7k posts (60.5%), Kosas at 1.1k posts (48%), ILIA Beauty at 683 posts (58%). Saie hello's strength in United States and United Kingdom may indicate a home-market focus, while Kosas shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ILIA Beauty's Influencer Marketing Strategy
- Kosas's Influencer Marketing Strategy
- OLAPLEX's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
- More Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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