Jeffree Star Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.7k pieces of influencer content sponsored by Jeffree Star Cosmetics over the last 12 months.

This report breaks down where & how Jeffree Star Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Jeffree Star Cosmetics, see here: Jeffree Star Cosmetics influencers.

Influencer activity throughout the year

Jeffree Star Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Jeffree Star Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 286 posts in January to 325 in December. The peak month, October, reached 353 posts, 58% higher than the monthly average of 223.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jeffree Star Cosmetics's sponsored influencer collaborations break down by social platform:

• TikTok: 2.4k posts (89.2%)
• Instagram: 284 posts (10.6%)
• YouTube: 5 posts (0.2%)

TikTok influencer marketing is a clear focus for Jeffree Star Cosmetics.

Here are 3 examples of Jeffree Star Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jeffreestar x Jeffree Star Cosmetics

jeffreestar

@jeffreestar

30 Jul, 25

1M

✨ BIG NEWS! ✨ Jeffree Star Cosmetics products are now OFFICIALLY [...]

Influencer bio

Makeup Mogul - @jeffreestarcosmetics 💄Yak Rancher - @staryakranch 🚜 Living in Wyoming, living my dreams…

Collaboration metrics

Post views1.0M

Post EMV $31.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

psmakeup21 x Jeffree Star Cosmetics

psmakeup21

@psmakeup21

31 Mar, 26

918.4k

17.6k

[...] Ticia Cosmetics @PLOUISE @Jeffree Star Cosmetics UK @MaybellineUK [...]

Influencer bio

🇬🇧150k?!! PR & collabs presleystaten@icloud.com Book for your glam below ✨✨

Collaboration metrics

Post views918.4k

Post EMV $19.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

FabulousLife101 x Jeffree Star Cosmetics

FabulousLife101

@FabulousLife101

29 Jul, 25

2.7k

409

New from Jeffree Star – First Impressions Cowgirl Queen! All products at Cowgirl Queen Palette Cowgirl Queen Lip Oil Cowgirl Riot Beachproof Mascara Cowboy Friction Shiny Trap Lipstick Jeffree Star Brow Designer Brow Pencil – Taupe 🌟Look Fabulous Feel Fabulous Be Fabulous! 🌟Welcome to FabulousLife101! This video is not sponsored however some links may be affiliate links and I will earn a commission if you click and purchase. ☀️ My Amazon Shop: 🌟PLEASE FOLLOW FABULOUS LIFE 101: ▶️ TikTok: / fabulous_life101 ▶️ Instagram: / annwardleister ▶️ Facebook: / fabulouslife101 ▶️ Twitter: / fab_life101 On this channel, I share tips for being your most fabulous, regardless of your age or your present circumstances. We explore everything from makeup & skincare to fashion & travel. I'm hoping you'll join me on my journeys by subscribing to this channel. You can be gorgeous inside & out! I'd also like to invite you to subscribe to my second channel Your High Vibrational Life / @yourhighvibrationallife7442 This channel is devoted to affirmations, meditations, law of attraction content. Want to get CASH BACK from your online purchases from popular sites such as Ulta, Sephora, Target, more? Get Rakuten: 🌟PLEASE hit the SUBSCRIBE button and the bell for notifications so you can have instant access to all the free videos I will be posting, sharing meditations, affirmations, book reviews, tips on everything from spirituality, motivation, wellness, metaphysics as well as general fun, fashion, and fabulousity! 🌟Contribute to this channel: This video is not sponsored by any of the brands mentioned in this video however some of the links provided are affiliate links. They do not cost you anything however I may make a small commision if you make a purchase. Please note that I am not a licensed makeup artest or esthetition, but rather someone with a passion for makeup, fashion, and personal care sharing my opinions and experiences for entertainment purposes. All opinions are my own based on my personal experiences. Nothing posted on this channel is medical advice or a substitute for advice from your physician or healthcare provider. 🌟 LOOK FABULOUS, FEEL FABULOUS, BE FABULOUS💕 ▶️

Influencer bio

Hello Beautiful People! Welcome to Fabulous Life 101, your basic course in living your best life. I'll be sharing everything from makeup and skincare, health, travel plus fun, fashion, and fabulousity! With the occasional exception, I'll be uploading 2-3 new videos every week as I explore new adventures in makeup, skin care and fashion with the goal of being your most fabulous at any age. If you're interested in guided meditations, affirmations, spiritual development, check out my other channel - Your High Vibrational Life: https://www.youtube.com/channel/UCqTxfpbd2tOq_Gr6PUsHd3g I like to celebrate body, mind, and spirit and share what I'm learning, experiencing and enjoying in the quest to live a Fabulous Life! Anyone interested in discussing business such as a collaboration, sending products for review or in sponsoring one of my videos can contact me by email: fabulouslife101@gmail.com

Collaboration metrics

Post views2.7k

Post EMV $122

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 59.7% of partnerships featuring creators averaging <1K views, Jeffree Star Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (53.4k avg views/post):

callher6 x Jeffree Star Cosmetics

callher6

@callher6

31 Aug, 25

91.3k

1.3k

O*** Is Back In Stock! @Jeffree Star Cosmetics #callher6 #jeffreestarcosmetics

Influencer bio

🏆Emmy Award Winning MUA🏆 Management: pr@callher6.com

Collaboration metrics

Post views91.3k

Post EMV $1.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.6k avg views/post):

lexirosenstein x Jeffree Star Cosmetics

lexirosenstein

@lexirosenstein

25 Jul, 25

45.1k

996

[...] have first dibs to grab them!! @Jeffree Star Cosmetics @Jeffree Star #jeffreestar [...]

Influencer bio

NYC | NJ beauty|fashion|lifestyle 💌 lexirosenstein@gmail.com links below 👇🏻

Collaboration metrics

Post views45.1k

Post EMV $952

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Jeffree Star Cosmetics's repeat partnerships

xteenaashcraft x Jeffree Star Cosmetics

xteenaashcraft

@xteenaashcraft

15 Aug, 25

273.6k

4.6k

@Jeffree Star Cosmetics Limited Edition [...]

xteenaashcraft

@xteenaashcraft

11 Sep, 25

77.9k

1k

@Jeffree Star Cosmetics New Zip up!!!!! Hoodie [...]

xteenaashcraft

@xteenaashcraft

16 Aug, 25

64.5k

2.1k

@Jeffree Star Cosmetics Mirrors and bags [...]

jeffreestar x Jeffree Star Cosmetics

jeffreestar

@jeffreestar

30 Jul, 25

1M

✨ BIG NEWS! ✨ Jeffree Star Cosmetics products are now [...]

jeffreestar

@jeffreestar

09 Nov, 25

904.8k

[...] 🛒🛍️⁠ ⁠#jeffreestar #jeffreestarcosmetics #makeup #beauty ⁠ [...]

jeffreestar

@jeffreestar

24 Jan, 26

430.7k

We just launched a new #JeffreeStarCosmetics super hydrating eye [...]

ashleysummarell_ x Jeffree Star Cosmetics

ashleysummarell_

@ashleysummarell_

11 Dec, 25

26.7k

715

The new @Jeffree Star @Jeffree Star Cosmetics Supreme Frosts are [...]

ashleysummarell_

@ashleysummarell_

24 Feb, 26

17.2k

533

The new @Jeffree Star Cosmetics C UNT COLLECTION IS [...]

ashleysummarell_

@ashleysummarell_

23 Jul, 25

13.8k

566

[...] Used: @Jeffree Star @Jeffree Star Cosmetics Cotton Candy Queen [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Mexico (10.3%)
• United Kingdom (8.3%)
• India (4.9%)

Here is another example of Jeffree Star Cosmetics collaborating with an influencer in United States.

stephaniestarheslin x Jeffree Star Cosmetics

stephaniestarheslin

@stephaniestarheslin

02 Jan, 26

745.1k

30.6k

[...] this made me belly laugh!! #jeffreestarcosmetics #jeffreestar @Jeffree Star [...]

Jeffree Star Cosmetics's influencer activity vs. related brands

Jeffree Star Cosmetics, Kylie Cosmetics, and ONE SIZE BEAUTY are creator- and celebrity-driven makeup brands competing for highly social, launch-focused attention in color cosmetics.

Total influencer content

ONE SIZE BEAUTY leads with 12.2k sponsored posts, notably outpacing Kylie Cosmetics (9.7k posts) and Jeffree Star Cosmetics (2.7k posts). Across all three brands, the average volume is 8.2k posts, indicating mature, scaled influencer programs. Kylie Cosmetics and ONE SIZE BEAUTY have multiple times more total posts than Jeffree Star Cosmetics.

By social platform

Among these brands, Kylie Cosmetics leads on Instagram and YouTube and ONE SIZE BEAUTY leads on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 12.2k, Kylie Cosmetics at 5.4k, Jeffree Star Cosmetics at 2.4k posts. Jeffree Star Cosmetics's activity is particularly concentrated on TikTok. ONE SIZE BEAUTY has multiple times more TikTok posts than Jeffree Star Cosmetics, while it has no Instagram or YouTube posts in this dataset.

By geographical market

Kylie Cosmetics has the highest estimated sponsored-post volume in United States (2.8k posts, 29%), United Kingdom (918 posts, 9.5%), Brazil (735 posts, 7.6%), while Jeffree Star Cosmetics leads in Mexico with 276 posts (10.3%). Looking at United States specifically, the split is Kylie Cosmetics at 2.8k posts (29%), Jeffree Star Cosmetics at 1.3k posts (47.8%).