Jeffree Star Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Jeffree Star Cosmetics over the last 12 months.
This report breaks down where & how Jeffree Star Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jeffree Star Cosmetics, see here: Jeffree Star Cosmetics influencers.
Influencer activity throughout the year
Jeffree Star Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Jeffree Star Cosmetics's influencer activity by month
Number of sponsored posts
Jeffree Star Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 113 sponsored posts per month. January recorded the highest volume at 150 posts (33% above average), while June was the quietest at 68 posts.
Jeffree Star Cosmetics's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 40.8M, while September recorded the least at 182.9k. Across all tracked posts in the 12-month window, average views per post were 41.7k. Interestingly, the highest-view month (April) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @lorenatinodi, generated 40.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jeffree Star Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 1.3k posts (96.5%)
- Instagram: 47 posts (3.4%)
- YouTube: 2 posts (0.1%)
Jeffree Star Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Jeffree Star Cosmetics.
Here are 3 examples of Jeffree Star Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lorenatinodi x Jeffree Star Cosmetics
![Instagram post by @lorenatinodi for Jeffree Star Cosmetics. Caption reads: [...] guest! While filming a video for....](https://images.od.modash.io/a5b0a45904f3b73b70c2c47cf5f6df9b8cf3f808)
Influencer bio
• Content Creator •Alternative Model • Fashion & Makeup Artist •My Curiosities @rebirth_offiicial🦋 @nails_rebirth •DM/Email for business/collab
Collaboration metrics
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eugeniaxo x Jeffree Star Cosmetics
![TikTok post by @eugeniaxo for Jeffree Star Cosmetics. Caption reads: [...] the amazing Weirdo palette by @Jeffree Star....](https://images.od.modash.io/1527946dd0c45f458fb11e009008b0900f1481e7)
Influencer bio
Hi I'm eugenia 🖤 peace, love, and kindness 🥰
Collaboration metrics
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TheSkinnyConfidential x Jeffree Star Cosmetics
![YouTube post by @TheSkinnyConfidential for Jeffree Star Cosmetics. Caption reads: [...] digital powerhouse, & founder of Jeffree....](https://images.od.modash.io/ca6d0c5d44af1c4be5a3327378ec5f0e5228a3c6)
Influencer bio
Welcome to The Him & Her Show! A podcast channel that releases new episodes every Monday and Thursday at 7am PST. Here you will find the latest full length episodes and most recent clips from the show. Episodes include a wide range of topics and conversations including wellness, career advice, relationship insight, & incredible stories of perseverance and overcoming the odds featuring interviews with celebrities, entrepreneurs, thought leaders and experts. We can't wait for you to watch and make sure to hit the SUBSCRIBE button so you don't miss out! - Lauryn & Michael 🎙️
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Jeffree Star Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Jeffree Star Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 63.4% of partnerships featuring creators averaging <1K views, Jeffree Star Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (35.8k avg views/post):
alyshiajoness x Jeffree Star Cosmetics
![TikTok post by @alyshiajoness for Jeffree Star Cosmetics. Caption reads: [...] filter 🤩👏🏼 I used my trusted @Jeffree....](https://images.od.modash.io/e84d5484f27a309fc66e5272465b6b9c5806a9d3)
Influencer bio
Tauranga, New Zealand📍 Makeup Artistry 🎨 SFX 👩🏼🎨 Life 🦋 Travel 🌍 Model, Actress & TVC 📧 alyshia@nosadcowboys.com 96K YT • 68K IG • 41K FB 💫
Collaboration metrics
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And here is another example with a smaller creator on TikTok (7.9k avg views/post):
saharglo x Jeffree Star Cosmetics
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Jeffree Star Cosmetics's repeat partnerships
Out of 422 unique influencers in our dataset, 58 of them (14%) posted content for Jeffree Star Cosmetics in 3 or more separate calendar months. The most consistent partner is @xteenaashcraft, who has collaborated across 12 months with 113 total posts. @xteenaashcraft alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Jeffree Star Cosmetics's repeat influencer partnerships, with links to the sponsored content.
xteenaashcraft x Jeffree Star Cosmetics
![TikTok post by @xteenaashcraft for Jeffree Star Cosmetics. Caption reads: @Jeffree Star Cosmetics is having a crazy [...].](https://images.od.modash.io/288d596e8ea2a7f41d16cf332a2ceba6af84a7fa)
coley_gal86 x Jeffree Star Cosmetics
![TikTok post by @coley_gal86 for Jeffree Star Cosmetics. Caption reads: [...] your moment Grab the @Jeffree Star....](https://images.od.modash.io/ec4cb58de3484ebc3672809fe133e01fc836c55a)
![TikTok post by @coley_gal86 for Jeffree Star Cosmetics. Caption reads: [...] palette is linked!!! @Jeffree Star....](https://images.od.modash.io/957e1a5ffa36dccd3c628c0d0c8b71e82caab787)
![TikTok post by @coley_gal86 for Jeffree Star Cosmetics. Caption reads: [...] 🤌🤌🤌 ooo la la @Jeffree Star Cosmetics ....](https://images.od.modash.io/250349060683dbea7d551e9480917fc099764465)
ashleysummarell_ x Jeffree Star Cosmetics
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Jeffree Star Cosmetics had the most influencer activity. 47.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (8.1%)
- United Kingdom (8.1%)
- India (4.6%)
Jeffree Star Cosmetics's influencer activity by market
Here is another example of Jeffree Star Cosmetics collaborating with an influencer in United States.
simplycarolina x Jeffree Star Cosmetics
![TikTok post by @simplycarolina for Jeffree Star Cosmetics. Caption reads: [...] #whiteblush #makeup #tiktokshop @Jeffree....](https://images.od.modash.io/ba1ac94fc66864c9a4f6a2e7a79f8ed90d3a7f43)
Jeffree Star Cosmetics's influencer activity vs. related brands
Jeffree Star Cosmetics competes with other creator- and personality-led makeup powerhouses like Huda Beauty and Kylie Cosmetics. These brands fight for similar high-engagement audiences through launches, bold looks, and influencer-led hype cycles.
Total influencer content
Jeffree Star Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Huda Beauty leads with 2.8k sponsored posts, significantly outpacing Kylie Cosmetics (1.7k posts) and Jeffree Star Cosmetics (1.4k posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments.
By social platform
Jeffree Star Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Huda Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Huda Beauty at 1.4k, Kylie Cosmetics at 756, Jeffree Star Cosmetics at 47 posts. Jeffree Star Cosmetics's activity is particularly concentrated on TikTok. Instagram activity differs sharply, with Jeffree Star Cosmetics posting far less than Huda Beauty and Kylie Cosmetics.
By geographical market
Jeffree Star Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in Jeffree Star Cosmetics's top markets
Jeffree Star Cosmetics has the highest estimated sponsored-post volume in United States (662 posts, 47.6%), Mexico (113 posts, 8.1%), suggesting a North America focus, while Kylie Cosmetics has the highest estimated sponsored-post volume in United Kingdom (157 posts, 9.2%), Brazil (146 posts, 8.6%). Looking at United States specifically, the split is Jeffree Star Cosmetics at 662 posts (47.6%), Kylie Cosmetics at 548 posts (32.2%). Jeffree Star Cosmetics's strength in United States may indicate a home-market focus, while Kylie Cosmetics shows broader regional investment.
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