We analyzed 3.8k pieces of influencer content sponsored by Jeffree Star Cosmetics over the last 12 months.
This report breaks down where & how Jeffree Star Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jeffree Star Cosmetics, see here: Jeffree Star Cosmetics influencers.
Jeffree Star Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jeffree Star Cosmetics's influencer output appears relatively consistent throughout the year, averaging about 319 sponsored posts per month. March recorded the highest volume at 481 posts (51% above average), while February was the quietest at 103 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jeffree Star Cosmetics's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Jeffree Star Cosmetics.
Here are 3 examples of Jeffree Star Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
• Content Creator •Alternative Model • Fashion & Makeup Artist •My Curiosities @rebirth_offiicial🦋 @nails_rebirth •DM/Email for business/collab
Collaboration metrics
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Influencer bio
Hi I'm eugenia 🖤 peace, love, and kindness 🥰
Collaboration metrics
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Influencer bio
The Bossticks, formerly The Skinny Confidential Him & Her Show, is hosted by Lauryn Bosstick and Michael Bosstick, the entrepreneurial duo behind The Skinny Confidential and Dear Media. For over a decade, they’ve sat down with some of the most interesting people in business, culture, and media, from founders and celebrities to leading experts. The conversations are curious, unfiltered, and occasionally unexpected, exploring business, wellness, culture, and the habits behind building a fulfilled life. Created for people designing life on their own terms. New episodes weekly.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Jeffree Star Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 47.8% of partnerships featuring creators averaging <1K views, Jeffree Star Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (155.9k avg views/post):
Influencer bio
🏆Emmy Award Winning MUA🏆 Management: pr@callher6.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (8.7k avg views/post):
Influencer bio
✨makeup obsessed✨ 🗽new yawwker ig&yt : cassi_chanch 💌: cassi.chanch@gmail.com
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 116 of them (11%) posted content for Jeffree Star Cosmetics in 3 or more separate calendar months. The most consistent partner is @xteenaashcraft, who has collaborated across 12 months with 183 total posts. @xteenaashcraft alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Jeffree Star Cosmetics's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Jeffree Star Cosmetics had the most influencer activity. 46.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jeffree Star Cosmetics collaborating with an influencer in United States.
Jeffree Star Cosmetics competes with creator-founded makeup brands like Kylie Cosmetics and ONE SIZE BEAUTY that are built on personality-led branding and bold product launches. All three rely on high-visibility creators, tutorials, and viral drops to capture market share.
Total sponsored posts tracked (last 12 months)
Kylie Cosmetics leads with 9.3k sponsored posts, marginally ahead of ONE SIZE BEAUTY (9k posts) and Jeffree Star Cosmetics (3.8k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, Kylie Cosmetics leads on Instagram and YouTube and ONE SIZE BEAUTY leads on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 8.9k, Kylie Cosmetics at 4.4k, Jeffree Star Cosmetics at 3.4k posts. Jeffree Star Cosmetics's activity is particularly concentrated on TikTok. Kylie Cosmetics and ONE SIZE BEAUTY have several times more Instagram and TikTok posts than Jeffree Star Cosmetics.
Estimated sponsored posts in Jeffree Star Cosmetics's top markets
ONE SIZE BEAUTY has the highest estimated sponsored-post volume in United States (7.4k posts, 82.6%), Mexico (385 posts, 4.3%), suggesting a North America focus, while Kylie Cosmetics has the highest estimated sponsored-post volume in India (870 posts, 9.4%), United Kingdom (796 posts, 8.6%). Looking at United States specifically, the split is ONE SIZE BEAUTY at 7.4k posts (82.6%), Kylie Cosmetics at 3.2k posts (34.2%), Jeffree Star Cosmetics at 1.8k posts (46.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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