Jeffree Star Cosmetics Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.6k pieces of influencer content sponsored by Jeffree Star Cosmetics over the last 12 months.
This report breaks down where & how Jeffree Star Cosmetics invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jeffree Star Cosmetics, see here: Jeffree Star Cosmetics influencers.
Influencer activity throughout the year
Jeffree Star Cosmetics's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Jeffree Star Cosmetics's influencer activity by month
Number of sponsored posts
Jeffree Star Cosmetics's sponsored post volume appears to trend upward over the 12-month period, rising from 267 posts in January to 313 in December. The peak month, October, reached 315 posts, 45% higher than the monthly average of 217.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jeffree Star Cosmetics's sponsored influencer collaborations break down by social platform:
- TikTok: 2.3k posts (88.8%)
- Instagram: 292 posts (11.2%)
Jeffree Star Cosmetics's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Jeffree Star Cosmetics.
Here are 2 examples of Jeffree Star Cosmetics's recent sponsored collaborations (one each for Instagram, TikTok).
jeffreestar x Jeffree Star Cosmetics
![Instagram post by @jeffreestar for Jeffree Star Cosmetics. Caption reads: [...] Shop! 🛒🛍️ #jeffreestar....](https://images.od.modash.io/47bfd45d31a411661ce6e88e58cf83a0dbfb3f4d)
Influencer bio
Makeup Mogul - @jeffreestarcosmetics 💄Yak Rancher - @staryakranch 🚜 Living in Wyoming, living my dreams…
Collaboration metrics
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psmakeup21 x Jeffree Star Cosmetics
![TikTok post by @psmakeup21 for Jeffree Star Cosmetics. Caption reads: [...] Ticia Cosmetics @PLOUISE @Jeffree Star....](https://images.od.modash.io/2fb0e6dbc59abca4f8802a370e0ab89c7173cf10)
Influencer bio
🇬🇧150k?!! PR & collabs presleystaten@icloud.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.5%
- Carousels: 4.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Jeffree Star Cosmetics are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Jeffree Star Cosmetics's influencers average views (TikTok)
Based on each influencer's average views per post
With 60.9% of partnerships featuring creators averaging <1K views, Jeffree Star Cosmetics's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (53.3k avg views/post):
callher6 x Jeffree Star Cosmetics
Influencer bio
🏆Emmy Award Winning MUA🏆 Management: pr@callher6.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
lexirosenstein x Jeffree Star Cosmetics
![TikTok post by @lexirosenstein for Jeffree Star Cosmetics. Caption reads: [...] shade: diet peach + candy youth @Jeffree....](https://images.od.modash.io/c763ef24039cb380d8e56939c5bdd04ee39e5170)
Influencer bio
NYC | NJ beauty|fashion|lifestyle 💌 lexirosenstein@gmail.com links below 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Jeffree Star Cosmetics's repeat partnerships
Out of 720 unique influencers in our dataset, 103 of them (14%) posted content for Jeffree Star Cosmetics in 3 or more separate calendar months. The most consistent partner is @xteenaashcraft, who has collaborated across 13 months with 148 total posts. @xteenaashcraft alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of Jeffree Star Cosmetics's repeat influencer partnerships, with links to the sponsored content.
xteenaashcraft x Jeffree Star Cosmetics
![TikTok post by @xteenaashcraft for Jeffree Star Cosmetics. Caption reads: @Jeffree Star Cosmetics Limited Edition [...].](https://images.od.modash.io/dcb4074963a02df44d82c342fceed9c70709031d)
![TikTok post by @xteenaashcraft for Jeffree Star Cosmetics. Caption reads: @Jeffree Star Cosmetics Mirrors and bags [...].](https://images.od.modash.io/ecee6069fe41597991233619edf505ff021bd8af)
ashleysummarell_ x Jeffree Star Cosmetics
![TikTok post by @ashleysummarell_ for Jeffree Star Cosmetics. Caption reads: [...] Used: @Jeffree Star @Jeffree Star Cosmetics....](https://images.od.modash.io/1b39e4331f9c27014139da63bb7523b72b4ad11f)
![TikTok post by @ashleysummarell_ for Jeffree Star Cosmetics. Caption reads: The @Jeffree Star Cosmetics Banana Star [...].](https://images.od.modash.io/2c99412d5114c20fb137561fab5331161d07cb9e)
jessicawallsbeauty x Jeffree Star Cosmetics
![TikTok post by @jessicawallsbeauty for Jeffree Star Cosmetics. Caption reads: [...] trap lipsticks from @Jeffree Star Cosmetics....](https://images.od.modash.io/12e760dc6618d7747cb021e5e29d544d1b41a1c7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Jeffree Star Cosmetics had the most influencer activity. 52% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (9%)
- United Kingdom (6.8%)
- India (6.2%)
Jeffree Star Cosmetics's influencer activity by market
Here is another example of Jeffree Star Cosmetics collaborating with an influencer in United States.
stephaniestarheslin x Jeffree Star Cosmetics
![TikTok post by @stephaniestarheslin for Jeffree Star Cosmetics. Caption reads: [...] this made me belly laugh!!....](https://images.od.modash.io/c1182e6a2de64f58eef83363357340958c914bb7)
Jeffree Star Cosmetics's influencer activity vs. related brands
Jeffree Star Cosmetics competes with Kylie Cosmetics and ONE SIZE BEAUTY in influencer-led color cosmetics, where founder/creator branding and social-first launches shape share of voice and sales.
Total influencer content
Jeffree Star Cosmetics vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ONE SIZE BEAUTY leads with 12.5k sponsored posts, significantly outpacing Kylie Cosmetics (9.2k posts) and Jeffree Star Cosmetics (2.6k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. ONE SIZE BEAUTY has several times more total posts than Jeffree Star Cosmetics, and Kylie Cosmetics also has several times more.
By social platform
Jeffree Star Cosmetics vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Jeffree Star Cosmetics leads on YouTube, while Kylie Cosmetics has the most activity on Instagram and ONE SIZE BEAUTY has the most activity on TikTok. The gap is most notable on TikTok, with ONE SIZE BEAUTY at 12.5k, Kylie Cosmetics at 5k, Jeffree Star Cosmetics at 2.3k posts. Jeffree Star Cosmetics's activity is particularly concentrated on TikTok. TikTok post volume is several times higher for ONE SIZE BEAUTY and Kylie Cosmetics than for Jeffree Star Cosmetics, while Instagram volume is much higher for Kylie Cosmetics than for Jeffree Star Cosmetics and ONE SIZE BEAUTY has none.
By geographical market
Jeffree Star Cosmetics vs. related brands influencer activity (by country)
Estimated sponsored posts in Jeffree Star Cosmetics's top markets
Kylie Cosmetics has the highest estimated sponsored-post volume in United States (2.8k posts, 30%), India (892 posts, 9.7%), Brazil (837 posts, 9.1%), while Jeffree Star Cosmetics has the highest estimated sponsored-post volume in Mexico (234 posts, 9%), United Kingdom (177 posts, 6.8%). Looking at United States specifically, the split is Kylie Cosmetics at 2.8k posts (30%), Jeffree Star Cosmetics at 1.4k posts (52%). Jeffree Star Cosmetics's strength in United Kingdom may indicate a home-market focus, while Kylie Cosmetics shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kylie Cosmetics's Influencer Marketing Strategy
- ONE SIZE BEAUTY's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- OSEA Malibu's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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