Jimmy Fairly Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.2k pieces of influencer content sponsored by Jimmy Fairly over the last 12 months.

This report breaks down where & how Jimmy Fairly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Jimmy Fairly, see here: Jimmy Fairly influencers.

Influencer activity throughout the year

Jimmy Fairly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Jimmy Fairly's influencer output appears relatively consistent throughout the year, averaging about 176 sponsored posts per month. April recorded the highest volume at 250 posts (42% above average), while December was the quietest at 111 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jimmy Fairly's sponsored influencer collaborations break down by social platform:

• Instagram: 2.1k posts (97.5%)
• YouTube: 40 posts (1.9%)
• TikTok: 14 posts (0.7%)

Instagram influencer marketing is a clear focus for Jimmy Fairly.

Here are 3 examples of Jimmy Fairly's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

whatpeoplearewearing x Jimmy Fairly

whatpeoplearewearing

@whatpeoplearewearing

24 Apr, 26

1.8M

31.8K

[...] wear the second spring arrives! @jimmyfairly sunnies were all out for the brand’s [...]

Influencer bio

I travel the world and capture What People Are Wearing 💫 By @linoya 🦢 TIME100 Creators of the year ❤️ 💌 Linoya@whatpeoplearewearing.com

Collaboration metrics

Post views1.8M

Post EMV $58.1k

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sofilorenzoo x Jimmy Fairly

sofilorenzoo

@sofilorenzoo

10 Feb, 26

11.4K

618

Si soy de Albacete, oki 👍🏽 me hacía ilusión hablar en inglés. Y aunque ponga publi regalo siempre los utilizo jejejeje

Influencer bio

IG sofialorenzocap 💌mbsofialorenzo@gmail.com

Collaboration metrics

Post views11.4k

Post EMV $259

More influencer data

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esteelalonde x Jimmy Fairly

esteelalonde

@esteelalonde

19 Aug, 26

101.5K

3.9K

[...] Eva (Coach): TikTok I mentioned: Jimmy Fairly 'The Elvie' Glasses (AFF) ----------- [...]

Influencer bio

Estée Lalonde is a creator and founder who has been sharing her life online for over 15 years through conversations centred around beauty, lifestyle, self-care, and modern life. Originally from Canada and now based in London, Estée is known for her thoughtful, long-form approach to storytelling and has cultivated a loyal global audience through content rooted in emotional wellbeing, routines, personal growth, and everyday rituals. She is the founder of MIRROR WATER, a ritual-led body care brand rooted in the forest and inspired by grounding and sensory rituals. Alongside her work as a founder, Estée writes Someday Someday, a reflective Substack exploring identity, creativity, relationships, ambition, and the in-between stages of life. She also collaborates with DAISY on multiple bestselling jewellery collections. For business and booking queries, please contact my agents: esteelalonde@wmeagency.com

Collaboration metrics

Post views101.5k

Post EMV $3.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 39.7% of partnerships featuring creators averaging 10K-50K views, Jimmy Fairly's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (250.8k avg views/post):

sofia_marques_cruz x Jimmy Fairly

sofia_marques_cruz

@sofia_marques_cruz

18 Jun, 26

810

Bartolomeu Dias, who? #ootd #outfit gifts tagged

Influencer bio

portuguese, living in madrid just a full-time corporate girl playing dress up brands & digital: beatriz@close.pt

Collaboration metrics

Post likes810

Post EMV $81

More influencer data

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And here is another example with a smaller creator on Instagram (3.7k avg views/post):

hayerelola x Jimmy Fairly

hayerelola

@hayerelola

09 Sep, 26

486

jacket season is back, but short season isn’t over yet!! 🦋🤎 #jacketseason #midseasonoutfit #camelandblue #scarfstyles #denimjacket produits offerts*

Influencer bio

a tiny fashion lover 🦂 mode, lifestyle [UGC] Rennes | Bretagne DING-DONG 🛎️ je viens à votre rencontre 💌 : lola.hyr@gmail.com

Collaboration metrics

Post likes486

Post EMV $49

More influencer data

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Jimmy Fairly's repeat partnerships

littlefashbird x Jimmy Fairly

littlefashbird

@littlefashbird

14 May, 26

13.5K

[...] Sunglasses* ~ @jimmyfairly Shell necklace* ~ @mabeanda [...]

littlefashbird

@littlefashbird

13 Apr, 26

11.3K

Can confirm. An excellent jacket 🌀🌀🌀🌀 *some pr products tagged | I’m wearing a size S x

littlefashbird

@littlefashbird

06 Jul, 26

10.4K

[...] Hat ~ @hm Sunglasses* ~ @jimmyfairly Jewels* ~ @missomalondon [...]

_shelleyloves x Jimmy Fairly

_shelleyloves

@_shelleyloves

18 Oct, 25

108.5K

1.9K

As a stylist one of my favourite things to do is to go in store and actually try on the pieces. Here are 4 amazing jackets. I’ll share all pieces (including what I’m wearing) in my stories but if you want the links sent straight to your inbox just comment SHOP below ⬇️ #jackettryon #marksandspencer #mymarks #autumnjacket Some ad/pr is included

_shelleyloves

@_shelleyloves

13 Oct, 25

44.9K

720

I do love an outfit recap. Here’s 5 looks from last week. Go on, which look is your fave?? I’ll share in my stories but if you’d like all like a link straight to your inbox comment SHOP below ⬇️ Some ad/pr items #transitionalstyle #autumnoutfitideas #transitionaloutfits

_shelleyloves

@_shelleyloves

29 Oct, 25

1.3K

This was and always is one of my fave outfits. Obviously a coat will now be added or a knit, but for me this look is always classy, always chic and always cool. What do you think? This jacket is amazing. The sleeves have hidden elastication through the cuffs which keeps pushed-up sleeves in place. I’ve worn it so much and the jeans are the gift that keeps giving. I’ll share all pieces in my stories but if you want the links sent straight to you inbox comment SHOP below ⬇️ #blackblazer #blazerandjeans #blazeroutfit #blackblazeroutfit Some ad/pr

claudia_berresford x Jimmy Fairly

claudia_berresford

@claudia_berresford

09 Sep, 26

203.8K

3.9K

Something to wear EP 3 - when you don’t know how to wear white jeans. If you feel like you have nothing to wear make sure you follow along and save this! Start a new folder on Insta called “outfits wardrobe” and save ideas in there that I’ll be sharing for you x As always if you want links to anything just comment LINKS and I’ll DM you Ad PR products tagged

claudia_berresford

@claudia_berresford

05 Oct, 26

182.8K

4.5K

Ep 12 of Something to wear - you can’t go wrong with jeans and a shirt as a base, let me know if you have these clothes or similar in your wardrobe! As always if you want links to anything I’m wearing just comment LINKS & I’ll dm you x Ad some PR products tagged

claudia_berresford

@claudia_berresford

23 Sep, 26

139.6K

3.2K

Ep 7: Something to wear for days you’re working from home, walking the dog, school drop off, just easy days with no office time involved. Do you have these pieces in your wardrobe already? Let me know below👇 and as always if you want links to anything I’m wearing just comment LINKS & I’ll dm you x Ad PR products tagged

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (21.2%)
• United Kingdom (14%)
• Italy (8.3%)

Here is another example of Jimmy Fairly collaborating with an influencer in United States.

daniellecarolan x Jimmy Fairly

daniellecarolan

@daniellecarolan

27 Sep, 26

101.8K

1.5K

[...] dress: Prada heels: Miu Miu fleece: Jimmy Fairly glasses: Isabel Marant hat: Miu Miu [...]

Jimmy Fairly's influencer activity vs. related brands

Jimmy Fairly’s fashion eyewear competes with QUAY’s influencer-heavy sunglasses and Goodr’s sport-lifestyle frames, all targeting similar audiences through styling reels and outdoor use cases.

Total influencer content

Goodr leads with 3K sponsored posts, significantly outpacing Jimmy Fairly (2.2K posts) and QUAY (2.1K posts). Across all three brands, the average volume is 2.4K posts, indicating mature, scaled influencer programs.

By social platform

Jimmy Fairly leads on Instagram, while Goodr has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Jimmy Fairly at 2.1K, Goodr at 1.2K, QUAY at 548 posts. Jimmy Fairly's activity is particularly concentrated on Instagram. TikTok posting volume is much higher for QUAY and Goodr than for Jimmy Fairly.

By geographical market

Goodr has the highest estimated sponsored-post volume in United States (2.1K posts, 71.1%), Canada (87 posts, 2.9%), suggesting a North America focus, while Jimmy Fairly has the highest estimated sponsored-post volume in France (456 posts, 21.2%), United Kingdom (301 posts, 14%), suggesting a Europe focus, while QUAY leads in Brazil with 111 posts (5.2%). Looking at United States specifically, the split is Goodr at 2.1K posts (71.1%), QUAY at 1.4K posts (65.9%), Jimmy Fairly at 465 posts (21.6%). Jimmy Fairly's strength in France and United Kingdom may indicate a home-market focus, while QUAY shows broader regional investment.