Jimmy Fairly Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by Jimmy Fairly over the last 12 months.
This report breaks down where & how Jimmy Fairly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jimmy Fairly, see here: Jimmy Fairly influencers.
Influencer activity throughout the year
Jimmy Fairly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Jimmy Fairly's influencer activity by month
Number of sponsored posts
Jimmy Fairly's influencer output appears relatively consistent throughout the year, averaging about 161 sponsored posts per month. April recorded the highest volume at 246 posts (53% above average), while December was the quietest at 110 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jimmy Fairly's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (98.2%)
- YouTube: 18 posts (0.9%)
- TikTok: 17 posts (0.9%)
Jimmy Fairly's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jimmy Fairly.
Here are 3 examples of Jimmy Fairly's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
whatpeoplearewearing x Jimmy Fairly
![Instagram post by @whatpeoplearewearing for Jimmy Fairly. Caption reads: [...] wear the second spring arrives! @jimmyfairly....](https://images.od.modash.io/7c4cbccf81b31063a71cd0bc729f01db0f6bd156)
Influencer bio
I travel the world and capture What People Are Wearing 💫 By @linoya 🦢 💌 Linoya@whatpeoplearewearing.com
Collaboration metrics
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sofilorenzoo x Jimmy Fairly
Influencer bio
Welcome 🩵 IG sofialorenzocap 💌mbsofialorenzo@gmail.com
Collaboration metrics
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RyokoParisGuide x Jimmy Fairly
![YouTube post by @RyokoParisGuide for Jimmy Fairly. Caption reads: 今回はパリ発の大人気アイウェアブランドJimmy Fairlyをご紹介します✨ [...].](https://images.od.modash.io/207053ef8e4356ab6f72d19e2086cdff1f911796)
Influencer bio
Enchantée ! パリ在住25年のフランス政府公認ガイド、リョーコです！ 頭の大きいイケメンのフランス人夫と、お生意気な中学生の娘との３人暮らし👨👩👧 フランス語にはFlâner(目的もなくブラブラすることを楽しむ)という言葉があります。小ネタをはさみつつ、パリの街をflânerしたり、美術館やモニュメントを見学したり、お勧めのお店に立ち寄ったり… 私の好きなパリ、フランスを貪欲にご紹介していきたいと思っています！ 日本から、世界の何処かから…パリ時間をお楽しみ頂ければ幸いです。 Allons flâner ensemble ! 一緒にブラブラしましょう！ 【ガイディングのお問い合わせ】 ryoko.guide75018@gmail.com 【お勧めのお店や日々の生活をアップしています】 Instagram : https://www.instagram.com/ryoko.parisguide フランスの商品以外のプロモーションはお断りしています🙇🏻♀️ Je ne fais pas de promotion (sauf pour les marques françaises). I do not do any promotion (except for French brands).
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58.3%
- Reels: 41.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Jimmy Fairly are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Jimmy Fairly's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.1% of partnerships featuring creators averaging 10K-50K views, Jimmy Fairly's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (218.8k avg views/post):
sofia_marques_cruz x Jimmy Fairly
Influencer bio
portuguese, living in madrid just a full-time corporate girl playing dress up (and bride!) brands & digital: beatriz@close.pt
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
aoiwat x Jimmy Fairly
Influencer bio
🇫🇷x🇯🇵 Tokyo/Paris Collaboration: 💌 aoiwat@yahoo.com hair account @aoiwathair 💇🏻♀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Jimmy Fairly's repeat partnerships
Out of 1.3k unique influencers in our dataset, 38 of them (3%) posted content for Jimmy Fairly in 3 or more separate calendar months. The most consistent partner is @littlefashbird, who has collaborated across 10 months with 14 total posts.
Here are 3 examples of Jimmy Fairly's repeat influencer partnerships, with links to the sponsored content.
littlefashbird x Jimmy Fairly
![Instagram post by @littlefashbird for Jimmy Fairly. Caption reads: [...] Sunglasses* ~ @jimmyfairly Shell necklace* ~....](https://images.od.modash.io/16c27a6f63052ff70bf1aff239055dbb6452e5b1)
![Instagram post by @littlefashbird for Jimmy Fairly. Caption reads: [...] ~ @madewell Sunglasses ~ @jimmyfairly *some....](https://images.od.modash.io/c4326fb8ce89e97403ca16622294020a09ffb9eb)
famarieb x Jimmy Fairly
claudia_berresford x Jimmy Fairly
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where Jimmy Fairly had the most influencer activity. 20.5% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (19%)
- United Kingdom (13.2%)
- Italy (8.9%)
Jimmy Fairly's influencer activity by market
Here is another example of Jimmy Fairly collaborating with an influencer in France.
viewsfrance x Jimmy Fairly
Jimmy Fairly's influencer activity vs. related brands
Jimmy Fairly’s fashion eyewear competes most directly with QUAY and SOJOS VISION, all targeting style-forward shoppers with creator try-ons, face-shape recommendations, and outfit styling hooks.
Total influencer content
Jimmy Fairly vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3k sponsored posts, significantly outpacing Jimmy Fairly (1.9k posts) and QUAY (1.9k posts). Across all three brands, the average volume is 2.3k posts, indicating mature, scaled influencer programs.
By social platform
Jimmy Fairly vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Jimmy Fairly leads on Instagram, while SOJOS VISION has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Jimmy Fairly at 1.9k, SOJOS VISION at 1.5k, QUAY at 563 posts. Jimmy Fairly's activity is particularly concentrated on Instagram. Jimmy Fairly posts far more on Instagram, while QUAY and SOJOS VISION post far more on TikTok.
By geographical market
Jimmy Fairly vs. related brands influencer activity (by country)
Estimated sponsored posts in Jimmy Fairly's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (1.9k posts, 62.8%), Italy (161 posts, 5.4%), Brazil (117 posts, 3.9%), while Jimmy Fairly has the highest estimated sponsored-post volume in France (399 posts, 20.5%), United Kingdom (257 posts, 13.2%), suggesting a Europe focus, while QUAY leads in Australia with 91 posts (4.9%). Looking at United States specifically, the split is SOJOS VISION at 1.9k posts (62.8%), QUAY at 1.2k posts (65.2%), Jimmy Fairly at 370 posts (19%). Jimmy Fairly's strength in France and United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- SOJOS VISION's Influencer Marketing Strategy
- Paul Mitchell's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- nothing's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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