Jimmy Fairly Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.8k pieces of influencer content sponsored by Jimmy Fairly over the last 12 months.
This report breaks down where & how Jimmy Fairly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jimmy Fairly, see here: Jimmy Fairly influencers.
Influencer activity throughout the year
Jimmy Fairly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Jimmy Fairly's influencer activity by month
Number of sponsored posts
Jimmy Fairly's influencer output appears relatively consistent throughout the year, averaging about 146 sponsored posts per month. February recorded the highest volume at 219 posts (50% above average), while April was the quietest at 89 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jimmy Fairly's sponsored influencer collaborations break down by social platform:
- Instagram: 1.7k posts (99.1%)
- TikTok: 15 posts (0.9%)
- YouTube: 1 posts (0.1%)
Jimmy Fairly's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jimmy Fairly.
Here are 3 examples of Jimmy Fairly's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jlnney x Jimmy Fairly
Influencer bio
📍Brighton,UK @takeafilmandfeellove
Collaboration metrics
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sofilorenzoo x Jimmy Fairly
Influencer bio
Welcome 🩵 IG sofialorenzocap 💌mbsofialorenzo@gmail.com
Collaboration metrics
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lolydaa x Jimmy Fairly
![YouTube post by @lolydaa for Jimmy Fairly. Caption reads: [...] me during the trip: Nuxe, sunscreens....](https://images.od.modash.io/8553703e45d833d9276fb3282df1feff9a37d7d7)
Influencer bio
Hello :) travel | lifestyle | health insta : @lolydaa_ Collab : lolydaa.pro@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 61.5%
- Reels: 38.5%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Jimmy Fairly are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Jimmy Fairly's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 10K-50K views, Jimmy Fairly's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (225.9k avg views/post):
yhkayla x Jimmy Fairly
Influencer bio
the vibe is figuring it out as we go 🤷🏽♀️💗 @ninetyonepercentclub
Collaboration metrics
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And here is another example with a smaller creator on Instagram (3.5k avg views/post):
vitamin__sea_ x Jimmy Fairly
Influencer bio
my little fashion diary ౨ৎ⊹ ࣪ ₊ founder @bloomingbypauline ✉️ pauline@agencemusthave.com
Collaboration metrics
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Jimmy Fairly's repeat partnerships
Out of 1.2k unique influencers in our dataset, 26 of them (2%) posted content for Jimmy Fairly in 3 or more separate calendar months. The most consistent partner is @famarieb, who has collaborated across 9 months with 52 total posts.
Here are 3 examples of Jimmy Fairly's repeat influencer partnerships, with links to the sponsored content.
famarieb x Jimmy Fairly
evie_mills x Jimmy Fairly
![Instagram post by @evie_mills for Jimmy Fairly. Caption reads: [...] top @paris64world bag @jimmyfairly glasses.](https://images.od.modash.io/bbcd4f9724758182e9883290a362a10f1c3b6ea8)
![Instagram post by @evie_mills for Jimmy Fairly. Caption reads: [...] @uooyaaofficial jacket @jimmyfairly sunnies.](https://images.od.modash.io/d2a944bd6e6c62b091d9959a1810dc89ddfce7c1)
leannedopaminedressing x Jimmy Fairly
![Instagram post by @leannedopaminedressing for Jimmy Fairly. Caption reads: [...] @ospreylondon * Glasses: @jimmyfairly *....](https://images.od.modash.io/12ab304025df13b21878c908bfd5e691cfcda126)
![Instagram post by @leannedopaminedressing for Jimmy Fairly. Caption reads: [...] @ospreylondon * Glasses: @jimmyfairly *....](https://images.od.modash.io/805fc224a5cbf6827b5e562cc73867ea844789a1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, France is where Jimmy Fairly had the most influencer activity. 22.3% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (17.5%)
- United Kingdom (14.6%)
- Italy (9.3%)
Jimmy Fairly's influencer activity by market
Here is another example of Jimmy Fairly collaborating with an influencer in France.
viewsfrance x Jimmy Fairly
Jimmy Fairly's influencer activity vs. related brands
Jimmy Fairly shares eyewear audiences with QUAY and Goodr, spanning fashion sunglasses and active lifestyle use cases. These competitors are strong references for creator try-ons, styling content, and direct-response promo codes.
Total influencer content
Jimmy Fairly vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 2.7k sponsored posts, significantly outpacing Jimmy Fairly (1.8k posts) and QUAY (1.7k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs.
By social platform
Jimmy Fairly vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Jimmy Fairly leads on Instagram, while Goodr has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Jimmy Fairly at 1.7k, Goodr at 1k, QUAY at 552 posts. Jimmy Fairly's activity is particularly concentrated on Instagram. Jimmy Fairly posts far more on Instagram than QUAY and Goodr, while QUAY and Goodr post far more on TikTok than Jimmy Fairly.
By geographical market
Jimmy Fairly vs. related brands influencer activity (by country)
Estimated sponsored posts in Jimmy Fairly's top markets
Goodr has the highest estimated sponsored-post volume in United States (1.9k posts, 72%), Canada (92 posts, 3.4%), suggesting a North America focus, while Jimmy Fairly has the highest estimated sponsored-post volume in France (391 posts, 22.3%), United Kingdom (256 posts, 14.6%), suggesting a Europe focus, while QUAY leads in Brazil with 75 posts (4.4%). Looking at United States specifically, the split is Goodr at 1.9k posts (72%), QUAY at 1.1k posts (65.7%), Jimmy Fairly at 307 posts (17.5%). Jimmy Fairly's strength in France and United Kingdom may indicate a home-market focus, while Goodr shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- WalkingPad's Influencer Marketing Strategy
- OUAI's Influencer Marketing Strategy
- Truly Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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