We analyzed 1.7k pieces of influencer content sponsored by Jimmy Fairly over the last 12 months.
This report breaks down where & how Jimmy Fairly invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Jimmy Fairly, see here: Jimmy Fairly influencers.
Jimmy Fairly's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Jimmy Fairly's influencer output appears relatively consistent throughout the year, averaging about 144 sponsored posts per month. April recorded the highest volume at 174 posts (21% above average), while February was the quietest at 113 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Jimmy Fairly's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Jimmy Fairly.
Here are 3 examples of Jimmy Fairly's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
style inspo & my everyday life 🏹 arebelrosey@gmail.com
Collaboration metrics
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Influencer bio
your hijabi bestie, with a heart for faith, fashion & food 🧚🏽♀️💕 belgium based 💌 wissam@listheagency.com
Collaboration metrics
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Influencer bio
Enchantée ! パリ在住25年のフランス政府公認ガイド、リョーコです！ 頭の大きいイケメンのフランス人夫と、お生意気な中学生の娘との３人暮らし👨👩👧 フランス語にはFlâner(目的もなくブラブラすることを楽しむ)という言葉があります。小ネタをはさみつつ、パリの街をflânerしたり、美術館やモニュメントを見学したり、お勧めのお店に立ち寄ったり… 私の好きなパリ、フランスを貪欲にご紹介していきたいと思っています！ 日本から、世界の何処かから…パリ時間をお楽しみ頂ければ幸いです。 Allons flâner ensemble ! 一緒にブラブラしましょう！ 【ガイディングのお問い合わせ】 ryoko.guide75018@gmail.com 【お勧めのお店や日々の生活をアップしています】 Instagram : https://www.instagram.com/ryoko.parisguide フランスの商品以外のプロモーションはお断りしています🙇🏻♀️ Je ne fais pas de promotion (sauf pour les marques françaises). I do not do any promotion (except for French brands).
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Jimmy Fairly are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Jimmy Fairly's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (225.0k avg views/post):
Influencer bio
the vibe is figuring it out as we go 🤷🏽♀️💗 @ninetyonepercentclub
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.4k avg views/post):
Influencer bio
Fashion & Celebrity Stylist Podcaster @schoolrunwaypod Living in a DIY house reno Email: bronagh@morganmanagement.co.uk
Collaboration metrics
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Out of 1.2k unique influencers in our dataset, 35 of them (3%) posted content for Jimmy Fairly in 3 or more separate calendar months. The most consistent partner is @famarieb, who has collaborated across 11 months with 59 total posts.
Here are 3 examples of Jimmy Fairly's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, France is where Jimmy Fairly had the most influencer activity. 23.3% of their live influencer content in the last 12 months was posted by French influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Jimmy Fairly collaborating with an influencer in France.
Jimmy Fairly’s eyewear and sunglasses offering overlaps closely with QUAY and SOJOS VISION for style-driven shoppers. They compete via try-on content, outfit styling, and price-to-design comparisons.
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.8k sponsored posts, significantly outpacing Jimmy Fairly (1.7k posts) and QUAY (366 posts). Across all three brands, the average volume is 2k posts, suggesting established influencer marketing investments. SOJOS VISION has more than double the total posts of Jimmy Fairly and QUAY.
Sponsored posts by platform
Among these brands, SOJOS VISION leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with SOJOS VISION at 1.7k, QUAY at 282, Jimmy Fairly at 12 posts. Jimmy Fairly's activity is particularly concentrated on Instagram. On TikTok, QUAY and SOJOS VISION have far more posts than Jimmy Fairly, while on Instagram, Jimmy Fairly and SOJOS VISION have far more posts than QUAY.
Estimated sponsored posts in Jimmy Fairly's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.3k posts, 61.2%), Georgia (197 posts, 5.2%), Italy (167 posts, 4.4%), while Jimmy Fairly has the highest estimated sponsored-post volume in France (407 posts, 23.3%), United Kingdom (276 posts, 15.8%), suggesting a Europe focus, while QUAY leads in Brazil with 15 posts (4%). Looking at United States specifically, the split is SOJOS VISION at 2.3k posts (61.2%), Jimmy Fairly at 295 posts (16.9%), QUAY at 252 posts (68.9%). Jimmy Fairly's strength in France and United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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