Tower 28 Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 16.3k pieces of influencer content sponsored by Tower 28 Beauty over the last 12 months.

This report breaks down where & how Tower 28 Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tower 28 Beauty, see here: Tower 28 Beauty influencers.

Influencer activity throughout the year

Tower 28 Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tower 28 Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. April recorded the highest volume at 2.2k posts (62% above average), while July was the quietest at 602 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tower 28 Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 14.5k posts (89.1%)
• Instagram: 1.8k posts (10.8%)
• YouTube: 30 posts (0.2%)

TikTok influencer marketing is a clear focus for Tower 28 Beauty.

Here are 3 examples of Tower 28 Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jacintaspencer x Tower 28 Beauty

jacintaspencer

@jacintaspencer

15 Mar, 26

597.5k

4.9k

[...] Luminizer Glow Drops in Silverlake @tower28beauty Serum Concealer EP @armanibeauty Eye [...]

Influencer bio

jacinta@kahestudio.com

Collaboration metrics

Post views597.5k

Post EMV $18.4k

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solidlex_ x Tower 28 Beauty

solidlex_

@solidlex_

31 Aug, 25

5.6M

114.1k

@Tower 28 Beauty 👄 lip combo ✨ #lipcombo #tower28 [...]

Influencer bio

CA-AZ @PureClothing Backup@alexissmariah.2 Business inquiries: Alexissmariah222@gmail.com

Collaboration metrics

Post views5.6M

Post EMV $117.7k

More influencer data

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AmandaZ x Tower 28 Beauty

AmandaZ

@AmandaZ

26 Jun, 26

43k

1.9k

Stay hydrated every single day with Ultima Replenisher: Head to and use the code AMANDAZ20 for 20% off your order! YSL Skin Glow Foundation Rhode Highlight Milk Rhode Pocket Bronze Violette FR Plume Eyeshadow Violette FR Plume Blushes Merit Clean Volume Kosas Impressionist Stick Jones Road Foundation Stick Jones Road Blushing Stick Sarah Cream Mousse Blush RMS Redimension Chantecaille Biolifting Concealer Jane Iredale Skintuition concealer RMS Refresh Eye Brightner Ciele Shade and Protect Refy Cushion Blush Refy Cushion Bronzer Lisa Eldridge High Key Highlight Summer Fridays Butter Bronzer MOB Beauty Liquid Clay Eyeshadow Tower 28 Lip Plumper Jelly NARS Liquid Blush in Exhibit A TIMESTAMPS 0:00 I tried A LOT of new makeup... 0:26 YSL Cushion 2:43 Ultima Replenisher 3:56 Rhode Highlight Milk 6:15 Original Rhode VS NEW highlight 8:28 Rhode Pocket Bronzer 13:14 Violette FR Plume Eyeshadows 17:28 Violette FR Plume Blushes 19:36 Merit Clean Volume Mascara 22:10 Kosas Impressionist Blush 24:16 Jones Road Stick Foundation 26:11 Jones Road Blushing Stick 27:57 Sarah Creal Coming in Hot Blush 29:28 RMS Redimension Palette 31:57 Chantecaille Biolift Concealer 33:07 Jane Iredale Concealer 33:47 RMS Eye Brighenter (yes!) 35:26 Ciele Shade & Protect Bronzer 38:10 Fenty Souffle Bronzer 39:18 Refy Cushion Blush 41:07 Refy Cushion Bronzer 42:04 Lisa Eldridge High Key Highlight 43:45 Summer Fridays Butter Balm Bronzer 45:49 MOB Beauty Liquid Clay Eyeshadows 46:45 Tower 28 Plumping Lip jelly 48:19 NARS Insatiable Liquid Blush 50:32 TOP "5" BEST ROUNDUP MY DISCOUNT CODES ⤵️ 15% OFF AT SURRAT use: "AMANDAZ15" 15% OFF AT SOSHE use: "AMANDA15" 15% OFF AT NATURIUM use: "AMANDAZ15" 15% OFF AT DEDCOL use: "AMANDA15" 15% OFF AT PRINFRESH use: "AMANDAZ15" 15% OFF AT TOWER28 use: "AMANDA15" 20% OFF AT EPRES use: "AMANDA" 10% OFF AT SALTNY use: "AMANDAZ10" SOCIALS ⤵️ Instagram: Tiktok: FTC: This video is sponsored by Ultima Replenisher- all opinions are my own! Some links included are affiliate which means I earn a small commission.

Influencer bio

Hi! My name is Amanda Z. Welcome to my channel! I love a "less is more approach" when it comes to skincare and makeup-- and that motto follows me throughout all of my videos. Stop by for undone, natural makeup looks & informative and detail-oriented reviews. Business Inquires: Amanda@BeelineTalent.com

Collaboration metrics

Post views43.0k

Post EMV $1.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.7% of partnerships featuring creators averaging 1K-5K views, Tower 28 Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (951.3k avg views/post):

brendabass x Tower 28 Beauty

brendabass

@brendabass

07 Mar, 26

2.7k

156

[...] I’m so so so so so grateful! @Tower 28 Beauty @Parívie @Westmore Beauty @L’Oréal [...]

Influencer bio

beauty • k-pop • lifestyle • funny 📍Los Angeles collabs 💌: erin@status-mgmt.com

Collaboration metrics

Post views2.7k

Post EMV $61

More influencer data

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

rantswithfant x Tower 28 Beauty

rantswithfant

@rantswithfant

06 Aug, 25

1.5k

51

@Tower 28 Beauty did its big one with this one right [...]

Influencer bio

beauty and lifestyle💋 DC • NYC 📧 fantatcherif@gmail.com

Collaboration metrics

Post views1.5k

Post EMV $32

More influencer data

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Tower 28 Beauty's repeat partnerships

manderzmindset x Tower 28 Beauty

manderzmindset

@manderzmindset

12 Aug, 25

7.5k

247

[...] so much!!! @Supergoop @Tower 28 Beauty @L’Oréal Paris @CRZ YOGA [...]

manderzmindset

@manderzmindset

21 Jan, 26

2.9k

378

[...] #productivemorningroutine @Tower 28 Beauty @Dossier Perfume [...]

manderzmindset

@manderzmindset

20 Dec, 25

1.2k

137

[...] @Nespresso @GHOST® Energy @Tower 28 Beauty @Drink LMNT @Shop BARK [...]

itsabbyak x Tower 28 Beauty

itsabbyak

@itsabbyak

15 Nov, 25

9.3k

38

[...] De Leche in here. Like 🤩 @Tower 28 Beauty #lipsoftie #tower28beauty [...]

itsabbyak

@itsabbyak

20 Nov, 25

6.9k

17

[...] the SOS spray. Period. @Tower 28 Beauty #sosspray [...]

itsabbyak

@itsabbyak

25 Mar, 26

5k

21

@Tower 28 Beauty #tower28 [...]

julesbbeauty x Tower 28 Beauty

julesbbeauty

@julesbbeauty

26 Sep, 25

10.4k

99

[...] Beach Iced Tea 🍹 #tower28 #tower28beauty #blush #makeup #motd @Tower [...]

julesbbeauty

@julesbbeauty

24 Sep, 25

5.3k

53

[...] cooling shimmer sticks by @Tower 28 Beauty 8 hr wear🙌🏼 Wearing [...]

julesbbeauty

@julesbbeauty

27 Sep, 25

3.3k

23

Tower 28 Beauty’s new Cooling shimmer [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.1%)
• Canada (5.8%)
• Australia (5.8%)

Here is another example of Tower 28 Beauty collaborating with an influencer in United States.

bbylaceyxoxo x Tower 28 Beauty

bbylaceyxoxo

@bbylaceyxoxo

04 Jan, 26

2.8M

161k

[...] Beauty @MERIT Beauty @Haus Labs @Tower 28 Beauty @Charlotte Tilbury #bedazzled #bling [...]

Tower 28 Beauty's influencer activity vs. related brands

Tower 28 Beauty competes with Saie and ILIA Beauty in clean-leaning, skin-first makeup, attracting similar audiences through GRWM videos, sensitive-skin positioning, and community-driven influencer seeding.

Total influencer content

Tower 28 Beauty leads with 16.3k sponsored posts, significantly outpacing Saie hello (6.7k posts) and ILIA Beauty (2.5k posts). Across all three brands, the average volume is 8.5k posts, indicating mature, scaled influencer programs. Tower 28 Beauty has more total posts than Saie hello and ILIA Beauty combined.

By social platform

Tower 28 Beauty leads on Instagram and TikTok, while Saie hello leads on YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.5k, Saie hello at 6.6k, ILIA Beauty at 1k posts. Tower 28 Beauty's activity is particularly concentrated on TikTok. Instagram shows 1,753 posts for Tower 28 Beauty while Saie hello has 0, and TikTok shows Tower 28 Beauty with more than double ILIA Beauty’s posts.

By geographical market

Tower 28 Beauty has the highest estimated sponsored-post volume in United States (9.7k posts, 59.3%), United Kingdom (993 posts, 6.1%), Canada (945 posts, 5.8%), suggesting a North America focus. Looking at United States specifically, the split is Tower 28 Beauty at 9.7k posts (59.3%), Saie hello at 5k posts (75.2%), ILIA Beauty at 1.4k posts (56.9%).