Tower 28 Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.5k pieces of influencer content sponsored by Tower 28 Beauty over the last 12 months.
This report breaks down where & how Tower 28 Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tower 28 Beauty, see here: Tower 28 Beauty influencers.
Influencer activity throughout the year
Tower 28 Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Tower 28 Beauty's influencer activity by month
Number of sponsored posts
Tower 28 Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. November recorded the highest volume at 1.8k posts (24% above average), while June was the quietest at 1.1k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tower 28 Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 14.8k posts (84.5%)
- Instagram: 2.6k posts (14.9%)
- YouTube: 105 posts (0.6%)
Tower 28 Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tower 28 Beauty.
Here are 3 examples of Tower 28 Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jacintaspencer x Tower 28 Beauty
![Instagram post by @jacintaspencer for Tower 28 Beauty. Caption reads: [...] Luminizer Glow Drops in Silverlake....](https://images.od.modash.io/7257e098768ed445d38d6d45a5efea36eab528e9)
Influencer bio
jacinta@kahestudio.com
Collaboration metrics
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ggmoney______ x Tower 28 Beauty
Influencer bio
Gigimecca.content@gmail.com
Collaboration metrics
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milkydew x Tower 28 Beauty
![YouTube post by @milkydew for Tower 28 Beauty. Caption reads: [...] @tatchabeauty matcha gel cleanser....](https://images.od.modash.io/c5b76cbed483b40baa37ed0b195495a179cf3294)
Influencer bio
hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.1%
- Carousels: 4.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Tower 28 Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Tower 28 Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.9% of partnerships featuring creators averaging 1K-5K views, Tower 28 Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (951.3k avg views/post):
brendabass x Tower 28 Beauty
![TikTok post by @brendabass for Tower 28 Beauty. Caption reads: [...] I’m so so so so so grateful! @Tower 28....](https://images.od.modash.io/bfd9fb72444f736fdac2f855c9d665a7e6865f40)
Influencer bio
beauty • k-pop • lifestyle • funny 📍Los Angeles 💌 brendabassbusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
rantswithfant x Tower 28 Beauty
Influencer bio
for women stepping into their 30s beauty routines, lifestyle & real talk 🧠 📍navigating dc 📧 fantatcherif@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tower 28 Beauty's repeat partnerships
Out of 9.1k unique influencers in our dataset, 541 of them (6%) posted content for Tower 28 Beauty in 3 or more separate calendar months. The most consistent partner is @queenxmelissa, who has collaborated across 11 months with 21 total posts.
Here are 3 examples of Tower 28 Beauty's repeat influencer partnerships, with links to the sponsored content.
queenxmelissa x Tower 28 Beauty
![TikTok post by @queenxmelissa for Tower 28 Beauty. Caption reads: [...] eyes 🩷 #serumconcealer #tower28beauty....](https://images.od.modash.io/ec8dfbf0b0578ca64dcb958f866812e3ffdae217)
![TikTok post by @queenxmelissa for Tower 28 Beauty. Caption reads: [...] 9.0 - SERUM CONCEALER @Tower 28 Beauty....](https://images.od.modash.io/f165048496558916b6c0bd9e0c6b75af8172734f)
get_glam_with_sadaf x Tower 28 Beauty
![TikTok post by @get_glam_with_sadaf for Tower 28 Beauty. Caption reads: [...] @Beauty of Joseon @Kosas @Tower 28 Beauty.](https://images.od.modash.io/9daf42d6257fc5ab3637cedb50d1b8c798d81361)
faabanna x Tower 28 Beauty
![TikTok post by @faabanna for Tower 28 Beauty. Caption reads: @Tower 28 Beauty shimmer stick in the shade [...].](https://images.od.modash.io/0affd6e566de9d4c25eb5dcbdde79e486c126644)
![TikTok post by @faabanna for Tower 28 Beauty. Caption reads: [...] obsessed with these new @Tower 28 Beauty....](https://images.od.modash.io/79e6c5685311766915fae3cad43b5c8e07c40083)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Tower 28 Beauty had the most influencer activity. 64.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.4%)
- Canada (4.5%)
- India (4%)
Tower 28 Beauty's influencer activity by market
Here is another example of Tower 28 Beauty collaborating with an influencer in United States.
solidlex_ x Tower 28 Beauty
Tower 28 Beauty's influencer activity vs. related brands
Tower 28 Beauty overlaps with clean-leaning, skin-friendly makeup brands that win on TikTok/Instagram through natural-finish demos and sensitive-skin positioning. Saie hello and ILIA Beauty target comparable consumers and compete across complexion and everyday makeup staples.
Total influencer content
Tower 28 Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Tower 28 Beauty leads with 17.5k sponsored posts, significantly outpacing Saie hello (7.1k posts) and ILIA Beauty (6k posts). Across all three brands, the average volume is 10.2k posts, indicating mature, scaled influencer programs. Tower 28 Beauty has more than double the total posts of Saie hello and ILIA Beauty.
By social platform
Tower 28 Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Tower 28 Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.8k, Saie hello at 7.1k, ILIA Beauty at 4.4k posts. Tower 28 Beauty's activity is particularly concentrated on TikTok. On Instagram, Tower 28 Beauty has posts while Saie hello has none, and Tower 28 Beauty also has multiple times more YouTube posts than Saie hello and ILIA Beauty.
By geographical market
Tower 28 Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Tower 28 Beauty's top markets
Tower 28 Beauty has the highest estimated sponsored-post volume in United States (11k posts, 64.6%), United Kingdom (945 posts, 5.4%), Canada (788 posts, 4.5%), suggesting a North America focus. Looking at United States specifically, the split is Tower 28 Beauty at 11k posts (64.6%), Saie hello at 5k posts (70.5%), ILIA Beauty at 3.6k posts (59.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Saie hello's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
- Ohuhu's Influencer Marketing Strategy
- Shokz's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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