Tower 28 Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.0k pieces of influencer content sponsored by Tower 28 Beauty over the last 12 months.

This report breaks down where & how Tower 28 Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tower 28 Beauty, see here: Tower 28 Beauty influencers.

Influencer activity throughout the year

Tower 28 Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tower 28 Beauty's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. April recorded the highest volume at 2.2k posts (50% above average), while August was the quietest at 1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tower 28 Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 14.4k posts (80%)
• Instagram: 3.4k posts (19%)
• YouTube: 181 posts (1%)

TikTok influencer marketing is a clear focus for Tower 28 Beauty.

Here are 3 examples of Tower 28 Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

jacintaspencer x Tower 28 Beauty

jacintaspencer

@jacintaspencer

15 Mar, 26

597.5k

4.9k

[...] Luminizer Glow Drops in Silverlake @tower28beauty Serum Concealer EP @armanibeauty Eye [...]

Influencer bio

jacinta@kahestudio.com

Collaboration metrics

Post views597.5k

Post EMV $18.4k

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hallie_grace8 x Tower 28 Beauty

hallie_grace8

@hallie_grace8

25 Apr, 26

3.5M

33.4k

Swatching the @Tower 28 Beauty Swipe Serum Concealer shades! Comes [...]

Influencer bio

Probably taking care of my chickens in full glam ✨ 💌 halgrace88@gmail.com

Collaboration metrics

Post views3.5M

Post EMV $71.7k

More influencer data

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milkydew x Tower 28 Beauty

milkydew

@milkydew

04 Feb, 26

271k

4.2k

[...] @tatchabeauty matcha gel cleanser @tower28beautyofficial moisturizer [...]

Influencer bio

hello my cookies🍪🥛🍏glass of dewy skin ⋆𐙚₊˚⊹♡ this is not your typical skincare ⋆𐙚₊˚⊹ 💌 contactmilkydew@gmail.com 📹𓈒 * Hi, I am a skincare lover who finds new ways to portray skincare in unique and fun ways! Everyone’s skin is different and what works for me might got not work for you, vice versa! I love sharing new skincare finds in hopes you find the perfect product for your skin. Thanks for watching my channel♡ Subscribe xx My storefront https://www.amazon.com/shop/theglowcopy Products links: https://linktr.ee/Milkydew socials instagram : @milkydew_ tiktok : @milkydew

Collaboration metrics

Post views271.0k

Post EMV $8.6k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.2% of partnerships featuring creators averaging 1K-5K views, Tower 28 Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.4%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

asianndra x Tower 28 Beauty

asianndra

@asianndra

13 Feb, 26

113k

13.3k

[...] Collection tap that puff sponge @Tower 28 Beauty swipe serum concealer in IE & EP [...]

Influencer bio

your fav lil viet sister ✨ los angeles // detroit sephora squad '26 ✎ alexandra@jadegroup.co ↓ my links!

Collaboration metrics

Post views113.0k

Post EMV $2.9k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

ericka_goycoolea x Tower 28 Beauty

ericka_goycoolea

@ericka_goycoolea

25 Sep, 25

10.1k

275

Replying to @cinthyabelt @Tower 28 Beauty @IT Cosmetics

Influencer bio

WELCOME TO MY LIFE 🪩🍸💫 📍 MIA | NYC 💌 ericka_goycoolea@grail-talent.com CEO: @Attica Jewels

Collaboration metrics

Post views10.1k

Post EMV $216

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tower 28 Beauty's repeat partnerships

itsabbyak x Tower 28 Beauty

itsabbyak

@itsabbyak

22 Aug, 26

12.3k

21

@Tower 28 Beauty #tower28beauty [...]

itsabbyak

@itsabbyak

15 Nov, 25

9.3k

38

[...] De Leche in here. Like 🤩 @Tower 28 Beauty #lipsoftie #tower28beauty [...]

itsabbyak

@itsabbyak

20 Nov, 25

6.9k

17

[...] the SOS spray. Period. @Tower 28 Beauty #sosspray [...]

dusteerosexo x Tower 28 Beauty

dusteerosexo

@dusteerosexo

17 Nov, 25

9.2k

34

[...] gift or stocking stuffer @Tower 28 Beauty #tintedlipbalm #lipbalm [...]

dusteerosexo

@dusteerosexo

13 Nov, 25

8.2k

44

[...] lip softies for $28 🫢 @Tower 28 Beauty #tower28beauty [...]

dusteerosexo

@dusteerosexo

13 Nov, 25

8.1k

41

@Tower 28 Beauty dropped the BEST holiday [...]

annekoii x Tower 28 Beauty

annekoii

@annekoii

20 Dec, 25

3.4k

17

@Tower 28 Beauty strawberry milk lip combo [...]

annekoii

@annekoii

20 Dec, 25

2.7k

36

@Tower 28 Beauty Costco might be great for [...]

annekoii

@annekoii

27 Dec, 25

2.2k

14

@Tower 28 Beauty pink milky lipgloss by [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (6.4%)
• Canada (5.2%)
• India (3.6%)

Here is another example of Tower 28 Beauty collaborating with an influencer in United States.

bbylaceyxoxo x Tower 28 Beauty

bbylaceyxoxo

@bbylaceyxoxo

04 Jan, 26

2.8M

161k

[...] Beauty @MERIT Beauty @Haus Labs @Tower 28 Beauty @Charlotte Tilbury #bedazzled #bling [...]

Tower 28 Beauty's influencer activity vs. related brands

Tower 28 Beauty overlaps with Saie and ILIA Beauty in clean-leaning, skin-first makeup that appeals to ingredient-aware shoppers. Their influencer playbooks similarly focus on everyday routines, sensitive-skin messaging, and dewy complexion looks.

Total influencer content

Tower 28 Beauty leads with 18k sponsored posts, significantly outpacing Saie hello (6.5k posts) and ILIA Beauty (2.6k posts). Across all three brands, the average volume is 9.1k posts, indicating mature, scaled influencer programs. Tower 28 Beauty has 18,004 posts, nearly three times Saie hello and almost seven times ILIA Beauty.

By social platform

Tower 28 Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Tower 28 Beauty at 14.4k, Saie hello at 6.4k, ILIA Beauty at 1.2k posts. Tower 28 Beauty's activity is particularly concentrated on TikTok. On Instagram, Tower 28 Beauty has 3,425 posts while Saie hello has 0 posts.

By geographical market

Tower 28 Beauty has the highest estimated sponsored-post volume in United States (12k posts, 64.9%), United Kingdom (1.2k posts, 6.4%), Canada (936 posts, 5.2%), suggesting a North America focus, while Saie hello leads in Greece with 431 posts (6.6%). Looking at United States specifically, the split is Tower 28 Beauty at 12k posts (64.9%), Saie hello at 4.4k posts (67.8%), ILIA Beauty at 1.6k posts (59.2%). Tower 28 Beauty's strength in United States and United Kingdom may indicate a home-market focus, while Saie hello shows broader regional investment.