Tower 28 Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 217 pieces of influencer content sponsored by Tower 28 Beauty over the last 12 months.
This report breaks down where & how Tower 28 Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tower 28 Beauty, see here: Tower 28 Beauty influencers.
Influencer activity throughout the year
Tower 28 Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Tower 28 Beauty's influencer activity by month
Number of sponsored posts
Tower 28 Beauty's sponsored post volume peaks in March with 35 posts, 94% higher than the monthly average of 18. February recorded the lowest activity at 9 posts, 50% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tower 28 Beauty's sponsored influencer collaborations break down by social platform:
- Instagram: 217 posts (100%)
Tower 28 Beauty's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Tower 28 Beauty.
Here are 1 examples of Tower 28 Beauty's recent sponsored collaborations (one each for Instagram).
caressmd x Tower 28 Beauty
Influencer bio
caressenquiries@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 75.1%
- Posts: 24.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Tower 28 Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Tower 28 Beauty's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.7% of partnerships featuring creators averaging 1K-5K views, Tower 28 Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (302.7k avg views/post):
giselle.orentas x Tower 28 Beauty
![Instagram post by @giselle.orentas for Tower 28 Beauty. Caption reads: [...] do fillers when I can do this?....](https://images.od.modash.io/39b32dd74c990cf7da2094e1ab643251e4577d25)
Influencer bio
Founder & CEO @shopbalangy Wellness, balancing hormones, Intuitive Guide ♏️ The Giselle Orentas Podcast 📍 Miami
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.5k avg views/post):
beautybybev101 x Tower 28 Beauty
![Instagram post by @beautybybev101 for Tower 28 Beauty. Caption reads: [...] that actually looks like real skin.....](https://images.od.modash.io/c11100577fe502eba367db3abc62e5b6dd15a917)
Influencer bio
♡Skincare ♡Beauty ♡Fashion 📧 bevjoey2012@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tower 28 Beauty's repeat partnerships
Out of 174 unique influencers in our dataset, 6 of them (3%) posted content for Tower 28 Beauty in 3 or more separate calendar months. The most consistent partner is @beautybybev101, who has collaborated across 4 months with 4 total posts.
Here are 3 examples of Tower 28 Beauty's repeat influencer partnerships, with links to the sponsored content.
beautybybev101 x Tower 28 Beauty
![Instagram post by @beautybybev101 for Tower 28 Beauty. Caption reads: [...] friend (or yourself 😉).
#Tower28Beauty....](https://images.od.modash.io/836b1ef8e33c31b8ceba8721a1048f5187801f8c)
![Instagram post by @beautybybev101 for Tower 28 Beauty. Caption reads: [...] glow, but make it fizzy. ✨
@tower28beauty x....](https://images.od.modash.io/06b2d38ca7d7578e942ef107af066e2d5cfa0796)
bluebannister x Tower 28 Beauty
![Instagram post by @bluebannister for Tower 28 Beauty. Caption reads: [...] and I can’t recommend the @tower28beauty....](https://images.od.modash.io/5d80ad02fa9eedc370f578fcc0170a7d5d233cee)
![Instagram post by @bluebannister for Tower 28 Beauty. Caption reads: [...] products from my faves @tower28beauty ❤️....](https://images.od.modash.io/3b09edd4207b0f439fe29939e1c30f70996f4a1c)
![Instagram post by @bluebannister for Tower 28 Beauty. Caption reads: [...] any acne flair-ups is the @tower28beauty SOS....](https://images.od.modash.io/d7aec436a0c3112b35c3fd32946a502f6f596aa5)
lovebrielle19 x Tower 28 Beauty
![Instagram post by @lovebrielle19 for Tower 28 Beauty. Caption reads: [...] from Tower 28 x Poppi! @Tower28beauty....](https://images.od.modash.io/df8d890b586b01ae95ed1f78b9ae48c0d8ec0ed5)
![Instagram post by @lovebrielle19 for Tower 28 Beauty. Caption reads: Tower 28 X Poppi @Tower28Beauty @DrinkPoppi [...].](https://images.od.modash.io/2290d4caf2491ded2f8989a748336c82195f4ee4)
![Instagram post by @lovebrielle19 for Tower 28 Beauty. Caption reads: [...]
@Tower28Beauty
@ColourPopCosmetics
@Bright....](https://images.od.modash.io/af49d99226fe7210f131d10f9974c165ff07a413)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Tower 28 Beauty had the most influencer activity. 65.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.9%)
- Canada (5.4%)
- India (3.6%)
Tower 28 Beauty's influencer activity by market
Here is another example of Tower 28 Beauty collaborating with an influencer in United States.
cindychendesigns x Tower 28 Beauty
![Instagram post by @cindychendesigns for Tower 28 Beauty. Caption reads: [...] Limited Edition Eye Shadow....](https://images.od.modash.io/6ef152b081b1f79f0d7f0b28fe3632d9f62c3f17)
Tower 28 Beauty's influencer activity vs. related brands
Tower 28 Beauty competes with Saie hello and ILIA Beauty in clean, sensitive-skin-friendly makeup with a natural finish. All three rely on creator swatches, wear tests, and everyday GRWM content to build trust and demand.
Total influencer content
Tower 28 Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saie hello leads with 2.8k sponsored posts, significantly outpacing ILIA Beauty (1.2k posts) and Tower 28 Beauty (217 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. Saie hello has far more total posts than Tower 28 Beauty and ILIA Beauty.
By social platform
Tower 28 Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Saie hello leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Saie hello at 2.4k, ILIA Beauty at 851, Tower 28 Beauty at 0 posts. Tower 28 Beauty's activity is particularly concentrated on Instagram. Tower 28 Beauty has posts on Instagram but none on TikTok or YouTube, while Saie hello and ILIA Beauty have substantial activity on TikTok.
By geographical market
Tower 28 Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Tower 28 Beauty's top markets
Saie hello has the highest estimated sponsored-post volume in United States (1.7k posts, 60.5%), United Kingdom (232 posts, 8.4%), Canada (177 posts, 6.4%), suggesting a North America focus, while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is Saie hello at 1.7k posts (60.5%), ILIA Beauty at 683 posts (58%), Tower 28 Beauty at 142 posts (65.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Saie hello's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- MuscleBlaze's Influencer Marketing Strategy
- ShopAKIRA's Influencer Marketing Strategy
- FHI Heat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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