CAKES Body Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.7k pieces of influencer content sponsored by CAKES Body over the last 12 months.
This report breaks down where & how CAKES Body invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CAKES Body, see here: CAKES Body influencers.
Influencer activity throughout the year
CAKES Body's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CAKES Body's influencer activity by month
Number of sponsored posts
CAKES Body's sponsored post volume appears to trend upward over the 12-month period, rising from 432 posts in January to 914 in December. The peak month, December, reached 914 posts, 91% higher than the monthly average of 478.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CAKES Body's sponsored influencer collaborations break down by social platform:
- TikTok: 5.4k posts (93.5%)
- Instagram: 367 posts (6.4%)
- YouTube: 7 posts (0.1%)
CAKES Body's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CAKES Body.
Here are 3 examples of CAKES Body's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nickimarieinc x CAKES Body
![Instagram post by @nickimarieinc for CAKES Body. Caption reads: [...] for the 2025 season, it would go to....](https://images.od.modash.io/3b9e3ca31ed27d2c6f1286fce957b665db3ee9f2)
Influencer bio
Come with me 🏃♀️ raising kids, chasing happy + sharing chaos ✨ this + STFU ✌️🚬 🎙️ @unpluggedwithnicki 📧nickimarie@underscoretalent.com
Collaboration metrics
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kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] worth missing out on the sale price @CAKES....](https://images.od.modash.io/982cdf0fa447d6d75e19e78e9c24a5f8840c747c)
Influencer bio
Oahu, HI☀️ TikTok shop finds💓 kenz.collabs@gmail.com
Collaboration metrics
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LassKetchum x CAKES Body
![YouTube post by @LassKetchum for CAKES Body. Caption reads: [...] #cakesambassador #CAKESAffiliate @cakesbody....](https://images.od.modash.io/477323d4db5d2d3ce414ba9b9e6ac1793b02600e)
Influencer bio
Collectibles - Food - Randomocity Please like, comment, share, and subscribe :) Want to send me something? Send to -- Lass_Ketchum 3478 Catclaw Dr. #252 Abilene, TX 79606 Follow me on Instagram so we can support each other in our love of collecting- @lass_ketchum https://www.instagram.com/lass_ketchum/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.8%
- Carousels: 7.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers CAKES Body are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CAKES Body's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.8% of partnerships featuring creators averaging <1K views, CAKES Body's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
lifesrad x CAKES Body
![TikTok post by @lifesrad for CAKES Body. Caption reads: [...] seriously needs at least 1 pair of @CAKES....](https://images.od.modash.io/d43c13cb0f78a24a6b6864073fa590fa8073500f)
Influencer bio
✨syd✨ 30 | bring your own 🌞shine fashion•coffee•fitness•lifestyle sydney@pdmediacollabs.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
ambervcruz x CAKES Body
![TikTok post by @ambervcruz for CAKES Body. Caption reads: [...] tops when I don’t want to wear a bra @CAKES....](https://images.od.modash.io/c80ab8201803c1fab2133083e9672fced35f19ba)
Influencer bio
Single mom | Healing out loud ✨ Beauty, Glow ups, & Self love 💄 🗽 NYC | @Amber V Cruz
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CAKES Body's repeat partnerships
Out of 3.1k unique influencers in our dataset, 145 of them (5%) posted content for CAKES Body in 3 or more separate calendar months. The most consistent partner is @little__j, who has collaborated across 12 months with 188 total posts.
Here are 3 examples of CAKES Body's repeat influencer partnerships, with links to the sponsored content.
little__j x CAKES Body
![TikTok post by @little__j for CAKES Body. Caption reads: [...] you didn’t buy this yet! @CAKES Body....](https://images.od.modash.io/f7de4200d1732049ea55096232a4c36bd954707c)
![TikTok post by @little__j for CAKES Body. Caption reads: [...] sticky bra I’ve ever owned @CAKES Body cakes....](https://images.od.modash.io/5e75d7f3bfa4eb2c2bdc20b880593d1f59e81c84)
![TikTok post by @little__j for CAKES Body. Caption reads: @CAKES Body cakes with the surgery [...].](https://images.od.modash.io/2f4b77713d4df4b57c3f04cc5905cf191b959b0e)
kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] 🍒 lift AND ITS ON SALE RN @CAKES Body....](https://images.od.modash.io/7cc2a573bdc557be20cd73627846dd2e0eba1f15)
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] they lift is IMPECCABLE!!! @CAKES Body....](https://images.od.modash.io/5006e7b1fb48f02f18d881e85b6a6be081f43a45)
taybeckerdaily x CAKES Body
![TikTok post by @taybeckerdaily for CAKES Body. Caption reads: [...] cleavage for ANY neckline! @CAKES Body....](https://images.od.modash.io/7426310d9c6d8946e05e222a937f53e6a869191e)
![TikTok post by @taybeckerdaily for CAKES Body. Caption reads: [...] to lift & support!! @CAKES Body #cakesbody....](https://images.od.modash.io/e601c39e512a73ef3112cb89b944039bb0e14bd4)
![TikTok post by @taybeckerdaily for CAKES Body. Caption reads: [...] and improved cleavage bra?! @CAKES Body....](https://images.od.modash.io/c9df9af45a4c3a2e2d8964ddd763b23381cf0131)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CAKES Body had the most influencer activity. 78.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.1%)
- Canada (4%)
- United Kingdom (3.9%)
CAKES Body's influencer activity by market
Here is another example of CAKES Body collaborating with an influencer in United States.
as_told_by_lisa x CAKES Body
CAKES Body's influencer activity vs. related brands
CAKES Body overlaps with SKIMS and SPANX in bodywear/intimates and fit solutions, where creator try-ons, comfort claims, and outfit layering content directly drive sales.
Total influencer content
CAKES Body vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 14.1k sponsored posts, significantly outpacing CAKES Body (5.7k posts) and SPANX (3.1k posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. Skims has more than twice as many total posts as CAKES Body and SPANX.
By social platform
CAKES Body vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram and TikTok and SPANX leads on YouTube. The gap is most notable on Instagram, with Skims at 6.5k, SPANX at 2.3k, CAKES Body at 367 posts. CAKES Body's activity is particularly concentrated on TikTok. On Instagram, Skims has nearly three times as many posts as CAKES Body and SPANX, while on TikTok CAKES Body and Skims each have more than ten times as many posts as SPANX.
By geographical market
CAKES Body vs. related brands influencer activity (by country)
Estimated sponsored posts in CAKES Body's top markets
Skims has the highest estimated sponsored-post volume in United States (8.5k posts, 60.6%), United Kingdom (958 posts, 6.8%), Brazil (493 posts, 3.5%), while CAKES Body leads in Canada with 230 posts (4%). Looking at United States specifically, the split is Skims at 8.5k posts (60.6%), CAKES Body at 4.5k posts (78.1%), SPANX at 2.3k posts (75.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- TheraBreath's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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