We analyzed 5.8k pieces of influencer content sponsored by CAKES Body over the last 12 months.
This report breaks down where & how CAKES Body invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CAKES Body, see here: CAKES Body influencers.
CAKES Body's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
CAKES Body's sponsored post volume appears to trend upward over the 12-month period, rising from 418 posts in January to 903 in December. The peak month, December, reached 903 posts, 90% higher than the monthly average of 476.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CAKES Body's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CAKES Body.
Here are 3 examples of CAKES Body's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
This. & STFU 🎙️ @unpluggedwithnicki 📧nickimarie@underscoretalent.com
Collaboration metrics
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Influencer bio
Oahu, HI☀️ TikTok shop finds💓 kenz.collabs@gmail.com
Collaboration metrics
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Influencer bio
Hey! I'm Regan... it sounds like vegan. I'm a photographer and travel addict in Oklahoma City. I love to share photography tutorials on Youtube, so you can take pictures that make you shine. And I love creating travel vlogs to take you along on all my adventures! #1478529
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers CAKES Body are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 56.6% of partnerships featuring creators averaging <1K views, CAKES Body's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
Influencer bio
✨syd✨ 30 | bring your own 🌞shine fashion•coffee•fitness•lifestyle sydney@pdmediacollabs.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Single mom | Healing out loud ✨ Beauty, Glow ups, & Self love 💄 🗽 NYC | @Amber V Cruz
Collaboration metrics
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Out of 2.9k unique influencers in our dataset, 177 of them (6%) posted content for CAKES Body in 3 or more separate calendar months. The most consistent partner is @kenz.afterhours, who has collaborated across 12 months with 144 total posts.
Here are 3 examples of CAKES Body's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where CAKES Body had the most influencer activity. 77.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of CAKES Body collaborating with an influencer in United States.
CAKES Body competes for intimates and body-smoothing solutions alongside SKIMS and Shapermint. These brands share an audience that shops based on comfort, fit, and confidence-driven influencer try-ons and reviews.
Total sponsored posts tracked (last 12 months)
Skims leads with 16.2k sponsored posts, significantly outpacing CAKES Body (5.8k posts) and Shapermint (711 posts). Across all three brands, the average volume is 7.6k posts, indicating mature, scaled influencer programs. Skims has far more total posts than CAKES Body and Shapermint.
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Skims at 7.3k, Shapermint at 470, CAKES Body at 394 posts. CAKES Body's activity is particularly concentrated on TikTok. On Instagram and YouTube, Skims has far more posts than CAKES Body and Shapermint.
Estimated sponsored posts in CAKES Body's top markets
Skims has the highest estimated sponsored-post volume in United States (10k posts, 61.7%), United Kingdom (1.2k posts, 7.4%), Brazil (599 posts, 3.7%), while CAKES Body leads in Canada with 213 posts (3.7%). Looking at United States specifically, the split is Skims at 10k posts (61.7%), CAKES Body at 4.5k posts (77.9%), Shapermint at 501 posts (70.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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