CAKES Body Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.7k pieces of influencer content sponsored by CAKES Body over the last 12 months.
This report breaks down where & how CAKES Body invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CAKES Body, see here: CAKES Body influencers.
Influencer activity throughout the year
CAKES Body's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CAKES Body's influencer activity by month
Number of sponsored posts
CAKES Body's sponsored post volume appears to trend upward over the 12-month period, rising from 437 posts in January to 919 in December. The peak month, December, reached 919 posts, 93% higher than the monthly average of 476.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CAKES Body's sponsored influencer collaborations break down by social platform:
- TikTok: 5.2k posts (91.3%)
- Instagram: 417 posts (7.3%)
- YouTube: 82 posts (1.4%)
CAKES Body's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CAKES Body.
Here are 3 examples of CAKES Body's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nickimarieinc x CAKES Body
![Instagram post by @nickimarieinc for CAKES Body. Caption reads: [...] for the 2025 season, it would go to....](https://images.od.modash.io/3b9e3ca31ed27d2c6f1286fce957b665db3ee9f2)
Influencer bio
It’s never too late to rewrite your story 🤍 motherhood | midlife | humor 🤳🏼 this and stfu. 🎙️ @unpluggedwithnicki 📧nickimarie@underscoretalent.com
Collaboration metrics
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kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] worth missing out on the sale price @CAKES....](https://images.od.modash.io/982cdf0fa447d6d75e19e78e9c24a5f8840c747c)
Influencer bio
Oahu, HI☀️ TikTok shop finds💓 kenz.collabs@gmail.com
Collaboration metrics
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valuejada x CAKES Body
Influencer bio
New video every week 💖 Collabs: jadawaters.co@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.8%
- Carousels: 5.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers CAKES Body are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CAKES Body's influencers average views (TikTok)
Based on each influencer's average views per post
With 56% of partnerships featuring creators averaging <1K views, CAKES Body's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (482.0k avg views/post):
kristinanicoletall x CAKES Body
![TikTok post by @kristinanicoletall for CAKES Body. Caption reads: [...] wearing a size medium for reference....](https://images.od.modash.io/50b9ac8c0f61f0ea371925114db58b57bb223590)
Influencer bio
tik tok shop and amazon reviews kristinadunn711@gmail.com main: @kristinadunn
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.1k avg views/post):
itsjustkaeguys x CAKES Body
![TikTok post by @itsjustkaeguys for CAKES Body. Caption reads: [...] as this cleavage bra unfortunately 🥲@CAKES....](https://images.od.modash.io/cb6f5326800297a23de1d326f7044d2de7c8d2b1)
Influencer bio
KC area | beauty + real life GRWM • honest reviews • vlog moments 📍 Kansas | Stylingsbykae@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CAKES Body's repeat partnerships
Out of 3.2k unique influencers in our dataset, 139 of them (4%) posted content for CAKES Body in 3 or more separate calendar months. The most consistent partner is @little__j, who has collaborated across 12 months with 175 total posts.
Here are 3 examples of CAKES Body's repeat influencer partnerships, with links to the sponsored content.
little__j x CAKES Body
![TikTok post by @little__j for CAKES Body. Caption reads: [...] you didn’t buy this yet! @CAKES Body....](https://images.od.modash.io/f7de4200d1732049ea55096232a4c36bd954707c)
![TikTok post by @little__j for CAKES Body. Caption reads: [...] sticky bra I’ve ever owned @CAKES Body cakes....](https://images.od.modash.io/5e75d7f3bfa4eb2c2bdc20b880593d1f59e81c84)
![TikTok post by @little__j for CAKES Body. Caption reads: @CAKES Body cakes with the surgery [...].](https://images.od.modash.io/2f4b77713d4df4b57c3f04cc5905cf191b959b0e)
kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] 🍒 lift AND ITS ON SALE RN @CAKES Body....](https://images.od.modash.io/7cc2a573bdc557be20cd73627846dd2e0eba1f15)
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] they lift is IMPECCABLE!!! @CAKES Body....](https://images.od.modash.io/5006e7b1fb48f02f18d881e85b6a6be081f43a45)
taxicabbbbbbb x CAKES Body
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: [...] stop staring at my 🍒s @CAKES Body....](https://images.od.modash.io/89720e60c989509c850751674b3290e34c6cc432)
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: [...] The best lift ever with @CAKES Body cleavage....](https://images.od.modash.io/2d04c4ca3e938d3d2489201d9100338ce1f51dc8)
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: Thanks it’s @CAKES Body 🍒 tape #cakesbody [...].](https://images.od.modash.io/fa8d5f7cb8a492738d8addaa5e09bc62e2bc9eae)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CAKES Body had the most influencer activity. 81.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (5.1%)
- United Kingdom (3.4%)
- Brazil (1.3%)
CAKES Body's influencer activity by market
Here is another example of CAKES Body collaborating with an influencer in United States.
taxicabbbbbbb x CAKES Body
CAKES Body's influencer activity vs. related brands
CAKES Body’s intimates/solutions positioning overlaps with SKIMS and SPANX, all competing for shapewear and undergarment customers influenced by comfort, fit, and styling proof content.
Total influencer content
CAKES Body vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 15.6k sponsored posts, significantly outpacing CAKES Body (5.7k posts) and SPANX (3.2k posts). Across all three brands, the average volume is 8.2k posts, indicating mature, scaled influencer programs. Skims has several times more total posts than CAKES Body and SPANX.
By social platform
CAKES Body vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Skims at 6.8k, SPANX at 2.5k, CAKES Body at 417 posts. CAKES Body's activity is particularly concentrated on TikTok. Skims has several times more Instagram and YouTube posts than CAKES Body and SPANX, while CAKES Body has several times more TikTok posts than SPANX.
By geographical market
CAKES Body vs. related brands influencer activity (by country)
Estimated sponsored posts in CAKES Body's top markets
Skims has the highest estimated sponsored-post volume in United States (9.8k posts, 62.7%), United Kingdom (813 posts, 5.2%), Brazil (579 posts, 3.7%), while CAKES Body leads in Canada with 293 posts (5.1%). Looking at United States specifically, the split is Skims at 9.8k posts (62.7%), CAKES Body at 4.7k posts (81.7%), SPANX at 2.4k posts (74.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- TheraBreath's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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