CAKES Body Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.8k pieces of influencer content sponsored by CAKES Body over the last 12 months.
This report breaks down where & how CAKES Body invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CAKES Body, see here: CAKES Body influencers.
Influencer activity throughout the year
CAKES Body's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CAKES Body's influencer activity by month
Number of sponsored posts
CAKES Body's sponsored post volume peaks in December with 923 posts, 131% higher than the monthly average of 400. September recorded the lowest activity at 88 posts, 78% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CAKES Body's sponsored influencer collaborations break down by social platform:
- TikTok: 4.2k posts (87.3%)
- Instagram: 502 posts (10.4%)
- YouTube: 113 posts (2.3%)
CAKES Body's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for CAKES Body.
Here are 3 examples of CAKES Body's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ellahalikas x CAKES Body
Influencer bio
CEO of Confidence @si_swimsuit Model👙🇬🇷 Model, Creator, Creative Director @fordmodels LA📍| TikTok: 900k🩵 hello@ellahalikas.com
Collaboration metrics
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kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] worth missing out on the sale price @CAKES....](https://images.od.modash.io/982cdf0fa447d6d75e19e78e9c24a5f8840c747c)
Influencer bio
Oahu, HI☀️ TikTok shop finds💓 kenz.collabs@gmail.com
Collaboration metrics
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MAZELEE x CAKES Body
Influencer bio
Alena Maze and Joe Lee are bringing high-quality family-oriented multicultural media to Youtube. As a young married couple with nine children, Amyah, Akyli, Azaio, Arazo, Ajedi, Ajoui, Ajaiu, Baby, and the newborn, they document their journey to find their purpose in the will of God. While revealing the dynamics of a multicultural blended family and a Black and Korean relationship, the couple transparently expresses their struggles and successes through their videos. Joe Lee | Director of Photography | Street photographer | Photo Journalist Alena Maze | Director | Data Analyst https://www.mazeleefamily.com/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.1%
- Carousels: 1.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers CAKES Body are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CAKES Body's influencers average views (TikTok)
Based on each influencer's average views per post
With 51.3% of partnerships featuring creators averaging <1K views, CAKES Body's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (458.5k avg views/post):
kristinanicoletall x CAKES Body
![TikTok post by @kristinanicoletall for CAKES Body. Caption reads: [...] wearing a size medium for reference....](https://images.od.modash.io/50b9ac8c0f61f0ea371925114db58b57bb223590)
Influencer bio
6ft tall tik tok shop and amazon reviews collabkristinadunn@gmail.com main: @kristinadunn
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
thebrightestofthebunch x CAKES Body
![TikTok post by @thebrightestofthebunch for CAKES Body. Caption reads: [...] ribbed tanks 💖 #bra #plussize #curvy @CAKES....](https://images.od.modash.io/0d0b5c987cb8e16dde87dd4407d1f47aeffaa8c7)
Influencer bio
curvy outfits • travel • everyday life Fayetteville NC xoalexshoup@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CAKES Body's repeat partnerships
Out of 2.7K unique influencers in our dataset, 129 of them (5%) posted content for CAKES Body in 3 or more separate calendar months. The most consistent partner is @kenz.afterhours, who has collaborated across 12 months with 131 total posts.
Here are 3 examples of CAKES Body's repeat influencer partnerships, with links to the sponsored content.
kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] 🍒 lift AND ITS ON SALE RN @CAKES Body....](https://images.od.modash.io/7cc2a573bdc557be20cd73627846dd2e0eba1f15)
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] alllll been waiting for @CAKES Body.](https://images.od.modash.io/4cf4e33d17d1ef220044b1f39f2749e591b297b8)
little__j x CAKES Body
![TikTok post by @little__j for CAKES Body. Caption reads: [...] you didn’t buy this yet! @CAKES Body....](https://images.od.modash.io/f7de4200d1732049ea55096232a4c36bd954707c)
![TikTok post by @little__j for CAKES Body. Caption reads: [...] sticky bra I’ve ever owned @CAKES Body cakes....](https://images.od.modash.io/5e75d7f3bfa4eb2c2bdc20b880593d1f59e81c84)
![TikTok post by @little__j for CAKES Body. Caption reads: @CAKES Body cakes with the surgery [...].](https://images.od.modash.io/2f4b77713d4df4b57c3f04cc5905cf191b959b0e)
taxicabbbbbbb x CAKES Body
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: Thanks it’s @CAKES Body 🍒 tape #cakesbody [...].](https://images.od.modash.io/fa8d5f7cb8a492738d8addaa5e09bc62e2bc9eae)
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: [...] and reusable? Yes please @CAKES Body 💕👏....](https://images.od.modash.io/96d75db0a21325a836ac4041cf9c4dba5a7272d4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CAKES Body had the most influencer activity. 80.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.9%)
- United Kingdom (3.7%)
- Brazil (2.6%)
CAKES Body's influencer activity by market
Here is another example of CAKES Body collaborating with an influencer in United States.
jessie..anne x CAKES Body
![TikTok post by @jessie..anne for CAKES Body. Caption reads: [...] having a bra ruin another outfit>> @CAKES....](https://images.od.modash.io/46721cd01b20793803e8b0a69935728732d3ffea)
CAKES Body's influencer activity vs. related brands
CAKES Body’s shapewear/solutions-led intimate apparel competes with BOOMBA’s fashion-utility undergarment products and Shapermint’s shapewear basics, all marketed heavily through try-ons and fit-focused creators.
Total influencer content
CAKES Body vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
CAKES Body leads with 4.8K sponsored posts, significantly outpacing Shapermint (2.9K posts) and BOOMBA (1.4K posts). Across all three brands, the average volume is 3K posts, indicating mature, scaled influencer programs. CAKES Body has more total posts than BOOMBA and Shapermint combined.
By social platform
CAKES Body vs. related brands influencer activity (by social platform)
Sponsored posts by platform
CAKES Body leads on TikTok and YouTube, while Shapermint leads on Instagram. The gap is most notable on TikTok, with CAKES Body at 4.2K, Shapermint at 1.9K, BOOMBA at 1.4K posts. CAKES Body's activity is particularly concentrated on TikTok. On Instagram, CAKES Body has over 25 times more posts than BOOMBA.
By geographical market
CAKES Body vs. related brands influencer activity (by country)
Estimated sponsored posts in CAKES Body's top markets
CAKES Body has the highest estimated sponsored-post volume in United States (3.9K posts, 80.5%), Canada (188 posts, 3.9%), United Kingdom (179 posts, 3.7%), suggesting a North America focus, while BOOMBA has the highest estimated sponsored-post volume in Italy (275 posts, 19.4%), Philippines (219 posts, 15.5%). Looking at United States specifically, the split is CAKES Body at 3.9K posts (80.5%), Shapermint at 2K posts (70.7%), BOOMBA at 425 posts (30%). CAKES Body's strength in United States and United Kingdom may indicate a home-market focus, while BOOMBA shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Shapermint's Influencer Marketing Strategy
- Stanley 1913's Influencer Marketing Strategy
- ROXY's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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