CAKES Body Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.3k pieces of influencer content sponsored by CAKES Body over the last 12 months.
This report breaks down where & how CAKES Body invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with CAKES Body, see here: CAKES Body influencers.
Influencer activity throughout the year
CAKES Body's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
CAKES Body's influencer activity by month
Number of sponsored posts
CAKES Body's sponsored post volume peaks in December with 921 posts, 107% higher than the monthly average of 444. February recorded the lowest activity at 231 posts, 48% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of CAKES Body's sponsored influencer collaborations break down by social platform:
- TikTok: 4.8k posts (90.1%)
- Instagram: 442 posts (8.3%)
- YouTube: 90 posts (1.7%)
CAKES Body's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for CAKES Body.
Here are 3 examples of CAKES Body's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nickimarieinc x CAKES Body
![Instagram post by @nickimarieinc for CAKES Body. Caption reads: [...] for the 2025 season, it would go to....](https://images.od.modash.io/3b9e3ca31ed27d2c6f1286fce957b665db3ee9f2)
Influencer bio
"She’s a mess. But I like her." Massachusetts sarcasm & main character mom energy ✨ 📧nickimarie@underscoretalent.com
Collaboration metrics
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jessie..anne x CAKES Body
![TikTok post by @jessie..anne for CAKES Body. Caption reads: [...] having a bra ruin another outfit>> @CAKES....](https://images.od.modash.io/46721cd01b20793803e8b0a69935728732d3ffea)
Influencer bio
fashion + TTS finds! 💌jess.anne788@gmail.com💌
Collaboration metrics
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valuejada x CAKES Body
Influencer bio
New video every week 💖 Collabs: jadawaters.co@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.5%
- Carousels: 3.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers CAKES Body are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
CAKES Body's influencers average views (TikTok)
Based on each influencer's average views per post
With 53.6% of partnerships featuring creators averaging <1K views, CAKES Body's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (375.8k avg views/post):
kristinanicoletall x CAKES Body
![TikTok post by @kristinanicoletall for CAKES Body. Caption reads: [...] wearing a size medium for reference....](https://images.od.modash.io/50b9ac8c0f61f0ea371925114db58b57bb223590)
Influencer bio
tik tok shop and amazon reviews kristinadunn711@gmail.com main: @kristinadunn
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
thebrightestofthebunch x CAKES Body
![TikTok post by @thebrightestofthebunch for CAKES Body. Caption reads: [...] ribbed tanks 💖 #bra #plussize #curvy @CAKES....](https://images.od.modash.io/0d0b5c987cb8e16dde87dd4407d1f47aeffaa8c7)
Influencer bio
curvy outfits • travel • everyday life Fayetteville NC xoalexshoup@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CAKES Body's repeat partnerships
Out of 3k unique influencers in our dataset, 134 of them (4%) posted content for CAKES Body in 3 or more separate calendar months. The most consistent partner is @little__j, who has collaborated across 12 months with 173 total posts.
Here are 3 examples of CAKES Body's repeat influencer partnerships, with links to the sponsored content.
little__j x CAKES Body
![TikTok post by @little__j for CAKES Body. Caption reads: [...] you didn’t buy this yet! @CAKES Body....](https://images.od.modash.io/f7de4200d1732049ea55096232a4c36bd954707c)
![TikTok post by @little__j for CAKES Body. Caption reads: [...] sticky bra I’ve ever owned @CAKES Body cakes....](https://images.od.modash.io/5e75d7f3bfa4eb2c2bdc20b880593d1f59e81c84)
![TikTok post by @little__j for CAKES Body. Caption reads: @CAKES Body cakes with the surgery [...].](https://images.od.modash.io/2f4b77713d4df4b57c3f04cc5905cf191b959b0e)
kenz.afterhours x CAKES Body
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] out on the sale price @CAKES Body #cakesbody....](https://images.od.modash.io/982cdf0fa447d6d75e19e78e9c24a5f8840c747c)
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] 🍒 lift AND ITS ON SALE RN @CAKES Body....](https://images.od.modash.io/7cc2a573bdc557be20cd73627846dd2e0eba1f15)
![TikTok post by @kenz.afterhours for CAKES Body. Caption reads: [...] they lift is IMPECCABLE!!! @CAKES Body....](https://images.od.modash.io/5006e7b1fb48f02f18d881e85b6a6be081f43a45)
taxicabbbbbbb x CAKES Body
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: [...] The best lift ever with @CAKES Body cleavage....](https://images.od.modash.io/2d04c4ca3e938d3d2489201d9100338ce1f51dc8)
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: Thanks it’s @CAKES Body 🍒 tape #cakesbody [...].](https://images.od.modash.io/fa8d5f7cb8a492738d8addaa5e09bc62e2bc9eae)
![TikTok post by @taxicabbbbbbb for CAKES Body. Caption reads: [...] and reusable? Yes please @CAKES Body 💕👏....](https://images.od.modash.io/96d75db0a21325a836ac4041cf9c4dba5a7272d4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where CAKES Body had the most influencer activity. 79.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5.6%)
- Brazil (3.2%)
- Canada (2.6%)
CAKES Body's influencer activity by market
Here is another example of CAKES Body collaborating with an influencer in United States.
kenz.afterhours x CAKES Body
CAKES Body's influencer activity vs. related brands
CAKES Body competes in intimates and body solutions with Skims’ shapewear-led basics and Shapermint’s mass shapewear positioning. Their influencer battleground is fit/comfort proof, under-outfit styling, and confidence-focused messaging.
Total influencer content
CAKES Body vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Skims leads with 11.3k sponsored posts, significantly outpacing CAKES Body (5.3k posts) and Shapermint (2.2k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. Skims has more than twice as many total posts as CAKES Body and more than five times as many as Shapermint.
By social platform
CAKES Body vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Skims leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Skims at 8.3k, CAKES Body at 4.8k, Shapermint at 1.3k posts. CAKES Body's activity is particularly concentrated on TikTok. On Instagram, TikTok, and YouTube, Skims has multiple times more posts than both CAKES Body and Shapermint.
By geographical market
CAKES Body vs. related brands influencer activity (by country)
Estimated sponsored posts in CAKES Body's top markets
Skims has the highest estimated sponsored-post volume in United States (6.6k posts, 58.6%), United Kingdom (668 posts, 5.9%), Canada (611 posts, 5.4%), suggesting a North America focus, while CAKES Body leads in Brazil with 171 posts (3.2%). Looking at United States specifically, the split is Skims at 6.6k posts (58.6%), CAKES Body at 4.3k posts (79.9%), Shapermint at 1.5k posts (69.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Skims's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- Micro Ingredients's Influencer Marketing Strategy
- BOLD SNACKS's Influencer Marketing Strategy
- TheraBreath's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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