We analyzed 11.3k pieces of influencer content sponsored by THE COMMENSE over the last 12 months.
This report breaks down where & how THE COMMENSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with THE COMMENSE, see here: THE COMMENSE influencers.
THE COMMENSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
THE COMMENSE's influencer output appears relatively consistent throughout the year, averaging about 939 sponsored posts per month. May recorded the highest volume at 1.2k posts (32% above average), while February was the quietest at 308 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THE COMMENSE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for THE COMMENSE.
Here are 3 examples of THE COMMENSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Helin & Rumeysa Kombin • Styling • Body Positivity 💌 yarininkombini@gmail.com
Collaboration metrics
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Influencer bio
French girl | outfits inspo 🫶🏼 IG :@reybanah Shop my looks ⬇️
Collaboration metrics
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Influencer bio
Hi guys! Welcome to my channel! I am a london based youtuber! I do clothing hauls, lifestyle and holiday vlogging. Love fashion, spirituality and living a healthy & happy lifestyle 💕 (please donate to and help Palestine, Congo and Sudan in any way you can) Business / collab: contact.ariyabird@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers THE COMMENSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35% of partnerships featuring creators averaging 1K-5K views, THE COMMENSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
Influencer bio
just a brunette having fun with her closet 📍montreal
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Tiktok (nicolejamielc) 85k 🫶 💌 Nicole.jlc8@gmail.com
Collaboration metrics
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Out of 3.9k unique influencers in our dataset, 467 of them (12%) posted content for THE COMMENSE in 3 or more separate calendar months. The most consistent partner is @mai_cqp, who has collaborated across 12 months with 72 total posts.
Here are 3 examples of THE COMMENSE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where THE COMMENSE had the most influencer activity. 37.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of THE COMMENSE collaborating with an influencer in United States.
THE COMMENSE competes in affordable, trend-driven women’s fashion with Rihoas and Forever21. These brands overlap on fast-moving styles and rely on outfit reels, haul culture, and price-accessible wardrobe building.
Total sponsored posts tracked (last 12 months)
THE COMMENSE leads with 11.3k sponsored posts, notably outpacing Rihoas (9.8k posts) and Forever21 (1.4k posts). Across all three brands, the average volume is 7.5k posts, indicating mature, scaled influencer programs. THE COMMENSE has several thousand more total posts than Rihoas and many more than Forever21.
Sponsored posts by platform
THE COMMENSE leads on Instagram and YouTube, while Rihoas leads on TikTok. The gap is most notable on Instagram, with THE COMMENSE at 9.7k, Rihoas at 7.6k, Forever21 at 1k posts. THE COMMENSE's activity is particularly concentrated on Instagram. On Instagram, THE COMMENSE posts substantially more than Rihoas and far more than Forever21.
Estimated sponsored posts in THE COMMENSE's top markets
THE COMMENSE leads in United States with 4.3k posts (37.9%), while Rihoas has the highest estimated sponsored-post volume in United Kingdom (791 posts, 8.1%), India (635 posts, 6.5%), while Forever21 leads in Brazil with 59 posts (4.3%). Looking at United States specifically, the split is THE COMMENSE at 4.3k posts (37.9%), Rihoas at 2.5k posts (25.1%), Forever21 at 932 posts (68%). THE COMMENSE's strength in United States may indicate a home-market focus, while Rihoas shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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