THE COMMENSE Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.6k pieces of influencer content sponsored by THE COMMENSE over the last 12 months.
This report breaks down where & how THE COMMENSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with THE COMMENSE, see here: THE COMMENSE influencers.
Influencer activity throughout the year
THE COMMENSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
THE COMMENSE's influencer activity by month
Number of sponsored posts
THE COMMENSE's influencer activity appears to have tapered over the year, from 337 posts in January down to 289 in December. July was the busiest month at 922 posts, 103% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THE COMMENSE's sponsored influencer collaborations break down by social platform:
- Instagram: 3.4k posts (61.5%)
- TikTok: 2.1k posts (37.5%)
- YouTube: 58 posts (1%)
THE COMMENSE's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for THE COMMENSE.
Here are 3 examples of THE COMMENSE's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sharonnijhawan x THE COMMENSE
Influencer bio
✨ Your Fashion Styling Bestie 💗 Fashion, Beauty, Luxury & Travel 📍 NYC/ Toronto 💌 sharonnijhawanteam@gmail.com 🔗 Shop My Looks 👇
Collaboration metrics
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reybanah x THE COMMENSE
Influencer bio
French girl | outfits inspo 🫶🏼 IG :@reybanah Shop my looks ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
gigil4m x THE COMMENSE
Influencer bio
Welcome to my channel! Sharing fashion, beauty, and lifestyle tips for Ladies over 40 (or under)! On this channel, posts are divided between 1) Life & Style Posts, and 2) Weekly Vlogs. I hope you'll join me on this journey and let's create the aesthetics to our lives ~ xx Gi
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 80%
- Posts: 20%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers THE COMMENSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
THE COMMENSE's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.8% of partnerships featuring creators averaging 10K-50K views, THE COMMENSE's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 29.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (847.1k avg views/post):
sosazerafa x THE COMMENSE
Influencer bio
#fashion - #lifestyle Fashion, Beauty & Lifestyle 💌 sarahzerafa23@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
alinaa_dobre x THE COMMENSE
Influencer bio
speaking in aesthetics. ✉️ contact.alinadobre@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
THE COMMENSE's repeat partnerships
Out of 2.5k unique influencers in our dataset, 201 of them (8%) posted content for THE COMMENSE in 3 or more separate calendar months. The most consistent partner is @spookypeachy, who has collaborated across 10 months with 23 total posts.
Here are 3 examples of THE COMMENSE's repeat influencer partnerships, with links to the sponsored content.
reybanah x THE COMMENSE
kolbieinstyle x THE COMMENSE
tatawalata3lol x THE COMMENSE
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where THE COMMENSE had the most influencer activity. 39.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.9%)
- Canada (5.2%)
- India (4.2%)
THE COMMENSE's influencer activity by market
Here is another example of THE COMMENSE collaborating with an influencer in United States.
georgiedobson x THE COMMENSE
THE COMMENSE's influencer activity vs. related brands
Rihoas and ChicMe are close direct-to-consumer women’s fashion retailers with similar trend-driven assortments and price points to THE COMMENSE. They also rely heavily on digital acquisition and influencer marketing, making them realistic competitive benchmarks.
Total influencer content
THE COMMENSE vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ChicMe leads with 9.1k sponsored posts, significantly outpacing THE COMMENSE (5.6k posts) and Rihoas (5k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs.
By social platform
THE COMMENSE vs. related brands influencer activity (by social platform)
Sponsored posts by platform
THE COMMENSE leads on Instagram, while ChicMe has the most activity on TikTok and Rihoas has the most activity on YouTube. The gap is most notable on TikTok, with ChicMe at 9.1k, THE COMMENSE at 2.1k, Rihoas at 1.7k posts. ChicMe's activity is particularly concentrated on TikTok. ChicMe’s activity is concentrated on TikTok with 9116 posts, while its Instagram and YouTube counts are 0.
By geographical market
THE COMMENSE vs. related brands influencer activity (by country)
Estimated sponsored posts in THE COMMENSE's top markets
ChicMe has the highest estimated sponsored-post volume in United States (4.6k posts, 50.2%), India (2.8k posts, 30.4%), Pakistan (474 posts, 5.2%), suggesting a Asia focus, while THE COMMENSE has the highest estimated sponsored-post volume in United Kingdom (441 posts, 7.9%), Canada (290 posts, 5.2%), while Rihoas leads in Italy with 307 posts (6.1%). Looking at United States specifically, the split is ChicMe at 4.6k posts (50.2%), THE COMMENSE at 2.2k posts (39.9%), Rihoas at 1.3k posts (26.8%). THE COMMENSE's strength in United Kingdom may indicate a home-market focus, while ChicMe shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Rihoas's Influencer Marketing Strategy
- ChicMe's Influencer Marketing Strategy
- Show Me Your Mumu's Influencer Marketing Strategy
- Color Wow Hair's Influencer Marketing Strategy
- Sol de Janeiro's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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