We analyzed 11.2k pieces of influencer content sponsored by THE COMMENSE over the last 12 months.
This report breaks down where & how THE COMMENSE invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with THE COMMENSE, see here: THE COMMENSE influencers.
THE COMMENSE's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
THE COMMENSE's influencer output appears relatively consistent throughout the year, averaging about 933 sponsored posts per month. May recorded the highest volume at 1.2k posts (34% above average), while March was the quietest at 414 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of THE COMMENSE's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for THE COMMENSE.
Here are 2 examples of THE COMMENSE's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Helin & Rumeysa Kombin • Styling • Body Positivity 💌 yarininkombini@gmail.com
Collaboration metrics
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Influencer bio
French girl | outfits inspo 🫶🏼 IG :@reybanah Shop my looks ⬇️
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers THE COMMENSE are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 1K-5K views, THE COMMENSE's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 27.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):
Influencer bio
just a brunette having fun with her closet 📍montreal
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
Influencer bio
Beauty Fashion & Lifestyle Blogger 📍Mayo 🇮🇪 🦷Nurse 💌Collaborations @lnash455@gmail.com BA| @dylanoaksofficial @silkehairandbeauty @bperfectcosmetics
Collaboration metrics
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Out of 4k unique influencers in our dataset, 493 of them (12%) posted content for THE COMMENSE in 3 or more separate calendar months. The most consistent partner is @mai_cqp, who has collaborated across 12 months with 71 total posts.
Here are 3 examples of THE COMMENSE's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where THE COMMENSE had the most influencer activity. 37.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of THE COMMENSE collaborating with an influencer in United States.
THE COMMENSE, Rihoas, and Cupshe all compete in affordable, social-first women’s fashion where influencers drive try-ons, styling videos, and conversion via discount codes. They target a similar mid-to-low price audience looking for trend-led wardrobe updates online.
Total sponsored posts tracked (last 12 months)
Cupshe leads with 14.2k sponsored posts, notably outpacing THE COMMENSE (11.2k posts) and Rihoas (9.9k posts). Across all three brands, the average volume is 11.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
THE COMMENSE leads on Instagram, while Cupshe has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Cupshe at 9.7k, Rihoas at 2.1k, THE COMMENSE at 2k posts. THE COMMENSE's activity is particularly concentrated on Instagram. Cupshe has several times more TikTok posts than THE COMMENSE and Rihoas.
Estimated sponsored posts in THE COMMENSE's top markets
Cupshe has the highest estimated sponsored-post volume in United States (8.1k posts, 56.7%), United Kingdom (1.1k posts, 7.8%), France (952 posts, 6.7%), suggesting a Europe focus, while THE COMMENSE leads in India with 675 posts (6%), while Rihoas leads in Spain with 585 posts (5.9%). Looking at United States specifically, the split is Cupshe at 8.1k posts (56.7%), THE COMMENSE at 4.2k posts (37.2%), Rihoas at 2.8k posts (28.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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