We analyzed 18.1k pieces of influencer content sponsored by More Nutrition over the last 12 months.
This report breaks down where & how More Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with More Nutrition, see here: More Nutrition influencers.
More Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
More Nutrition's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. March recorded the highest volume at 2.2k posts (48% above average), while September was the quietest at 1.1k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of More Nutrition's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for More Nutrition.
Here are 3 examples of More Nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🐶👱🏻♀️kalorienarme Rezepte & Laufsport LECKER abnehmen mit Sattmacher 🤍Code TJ 🐕 MORE | COOX | OACE HM: 1:38:35 🏁 Schnell • Mealprep • High Protein
Collaboration metrics
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Influencer bio
✨Online Ernährungscoach 🤓 ✨More &OACE Code:Aline Coaching 🔽🔽🔽
Collaboration metrics
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Influencer bio
Impressum: money for protein GmbH Schafgrube 24 74177 Bad Friedrichshall UStID: DE364404938
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers More Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 10K-50K views, More Nutrition's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):
Influencer bio
📚2x Fettverlust Bestseller: Protein-Fasten-Trick WPF 💭 Über 15 Kg abgenommen 📈 Über 700 TSD Menschen dabei geholfen ⬇️ Meine Fettverlust Favoriten ⬇️
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
🪶Team @morenutrition.de @moretaste CODE : JEY 🪶Proteinreiche & schnelle Rezepte + Nährwerte 🪶#momlife Tipps,Tricks&Routinen
Collaboration metrics
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Out of 2k unique influencers in our dataset, 400 of them (20%) posted content for More Nutrition in 3 or more separate calendar months. The most consistent partner is @sarahs.healthylifestyle, who has collaborated across 13 months with 338 total posts.
Here are 3 examples of More Nutrition's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Germany is where More Nutrition had the most influencer activity. 61.7% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of More Nutrition collaborating with an influencer in Germany.
More Nutrition competes with Women's Best and EHPlabs in lifestyle-driven supplements, where transformation storytelling, recipe content, and affiliate creator programs are common growth channels.
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 18.6k sponsored posts, marginally ahead of More Nutrition (18.1k posts) and Women's Best (13.9k posts). Across all three brands, the average volume is 16.8k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
More Nutrition leads on Instagram and YouTube, while EHPlabs leads on TikTok. The gap is most notable on TikTok, with EHPlabs at 14.9k, More Nutrition at 5.3k, Women's Best at 3.1k posts. Women's Best's activity is particularly concentrated on Instagram. EHPlabs posts far more on TikTok than More Nutrition and Women's Best, while More Nutrition posts far more on Instagram than EHPlabs.
Estimated sponsored posts in More Nutrition's top markets
More Nutrition has the highest estimated sponsored-post volume in Germany (11k posts, 61.7%), The Netherlands (1.3k posts, 7.2%), while EHPlabs has the highest estimated sponsored-post volume in United States (8.1k posts, 43.6%), Australia (5.2k posts, 27.8%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 13.9%), France (777 posts, 5.6%), suggesting a Europe focus. More Nutrition's strength in Germany may indicate a home-market focus, while EHPlabs shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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