May 16, 2026

More Nutrition Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 18.1k pieces of influencer content sponsored by More Nutrition over the last 12 months.

This report breaks down where & how More Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with More Nutrition, see here: More Nutrition influencers.

Influencer activity throughout the year

More Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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More Nutrition's influencer activity by month

Number of sponsored posts

1,397May'251,367Jun'251,364Jul'251,146Aug'251,129Sep'251,461Oct'251,323Nov'251,153Dec'252,000Jan'261,882Feb'262,216Mar'261,518Apr'26

More Nutrition's influencer output appears relatively consistent throughout the year, averaging about 1.5k sponsored posts per month. March recorded the highest volume at 2.2k posts (48% above average), while September was the quietest at 1.1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of More Nutrition's sponsored influencer collaborations break down by social platform:

  • Instagram: 12.6k posts (69.6%)
  • TikTok: 5.3k posts (29.2%)
  • YouTube: 211 posts (1.2%)
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More Nutrition's influencer activity by platform

Share of sponsored content by social network

12.6kInstagram5.3kTikTok211YouTube

Instagram influencer marketing is a clear focus for More Nutrition.

Here are 3 examples of More Nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

gourmet_leicht x More Nutrition

gourmet_leicht
@gourmet_leicht
30 Dec, 25
4.3M
33.2k
[...] „TJ“ 🐕sparst du immer maximal bei @morenutrition.de und aktuell sogar [...]

Influencer bio

🐶👱🏻‍♀️kalorienarme Rezepte & Laufsport LECKER abnehmen mit Sattmacher 🤍Code TJ 🐕 MORE | COOX | OACE HM: 1:38:35 🏁 Schnell • Mealprep • High Protein

Collaboration metrics

Post views4.3M
Post EMV $131.5k

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alinesfitsecrets x More Nutrition

alinesfitsecrets
@alinesfitsecrets
01 Jul, 25
2.2M
50.6k
[...] Optional: Sriracha Mayo *von @MORE NUTRITION mit Code Aline sparst du immer [...]

Influencer bio

✨Online Ernährungscoach 🤓 ✨More &OACE Code:Aline Coaching 🔽🔽🔽

Collaboration metrics

Post views2.2M
Post EMV $46.5k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

UrsKalecinski x More Nutrition

UrsKalecinski
@UrsKalecinski
10 Jul, 25
1.1M
43.8k
[...] uns auch mit dem Code ALITSCHE bei More Nutrition unterstützen und dir den maximalen [...]

Influencer bio

Impressum: money for protein GmbH Schafgrube 24 74177 Bad Friedrichshall UStID: DE364404938

Collaboration metrics

Post views1.1M
Post EMV $37.5k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on Instagram, this is what it looks like:

  • Reels: 87.6%
  • Posts: 12.4%

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

For their top social platform (Instagram), here is a breakdown of the type of influencers More Nutrition are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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More Nutrition's influencers average views (Instagram)

Based on each influencer's average views per post

<1K6.3%
1K-5K22.1%
5K-10K14.0%
10K-50K33.0%
50K-100K10.2%
100K-500K10.6%
500K+3.7%

With 33% of partnerships featuring creators averaging 10K-50K views, More Nutrition's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.2M avg views/post):

christianwolf x More Nutrition

christianwolf
@christianwolf
04 Apr, 26
437.7k
3k
Anzeige | Morgen gibt es bei @morenutrition.de 20% auf alles und ich würde euch [...]

Influencer bio

📚2x Fettverlust Bestseller: Protein-Fasten-Trick WPF 💭 Über 15 Kg abgenommen 📈 Über 700 TSD Menschen dabei geholfen ⬇️ Meine Fettverlust Favoriten ⬇️

Collaboration metrics

Post views437.7k
Post EMV $13.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

jey_fitformation x More Nutrition

jey_fitformation
@jey_fitformation
14 Jun, 25
36.2k
774
[...] ihr immer den Maximalen Rabatt bei More Nutrition ❤️ Zutaten: 🍋300ml Mandelmilch [...]

Influencer bio

🪶Team @morenutrition.de @moretaste CODE : JEY 🪶Proteinreiche & schnelle Rezepte + Nährwerte 🪶#momlife Tipps,Tricks&Routinen

Collaboration metrics

Post views36.2k
Post EMV $1.2k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

More Nutrition's repeat partnerships

Out of 2k unique influencers in our dataset, 400 of them (20%) posted content for More Nutrition in 3 or more separate calendar months. The most consistent partner is @sarahs.healthylifestyle, who has collaborated across 13 months with 338 total posts.

Here are 3 examples of More Nutrition's repeat influencer partnerships, with links to the sponsored content.

sarahs.healthylifestyle x More Nutrition

sarahs.healthylifestyle
@sarahs.healthylifestyle
24 Jun, 25
328.5k
4k
🥶 Eiskaffee, Orangensaft, Mojito, Apfelsaft & Sprite – sie alle schmecken, aber stecken oft voller Zucker und Kalorien! 🥤 Was viele nicht wissen: In Summe kommen da schnell über 900 Kalorien zusammen – nur durch Getränke! 😱 | Anzeige 💡 Die gute Nachricht: Mit einfachen Alternativen wie Zero-Sirup (2 kcal/100 ml) und einem High-Protein-Iced Coffee kannst du dir über 700 Kalorien und jede Menge Zucker sparen – ganz ohne auf Genuss zu verzichten! 💪✨ 👉 Kleine Umstellungen – große Wirkung! #kalorienfalle #smartabnehmen #kaloriensparen #getränkefalle #eiskaffeehack #healthyswap #abnehmenleichtgemacht #fitmitgenuss
sarahs.healthylifestyle
@sarahs.healthylifestyle
31 Oct, 25
326.7k
3.1k
Anzeige | Die neuen MORE Proteine im Test 😱 Top oder doch Flop? Wie immer bekommt ihr die ehrlichste Reaktion von mir und Geschmäcker sind eben sehr unterschiedlich, deswegen überzeugt ihr euch auch am Besten selbst - denn am Sonntag um 11 Uhr startet der MORE BLACK WEEK SALE 🖤 😱Bis zu -50% warten auf euch mit dem Code SH und dazu passend launchen drei neue Sorten sowie über 40 Restocks! 👀🥳🤯 Was solltest du dir unbedingt sichern? 🍋 More Clear Grapefruit Lime 🥛 Milkycchino Milk & Honey 🍵 Protein Iced Matcha Latte Caramelized Macadamia Oder doch lieber alle drei? 🤭
sarahs.healthylifestyle
@sarahs.healthylifestyle
06 Jul, 25
319.2k
971
[...] unsere Light Saucen bei @morenutrition.de und zusätzlich -20% auf [...]

bienesfitlife x More Nutrition

bienesfitlife
@bienesfitlife
28 May, 25
3.4M
44.7k
[...] Code „BIENE“ gibt es bei @morenutrition.de immer den maximal [...]
bienesfitlife
@bienesfitlife
24 May, 25
3M
34.4k
[...] Rabatt auf alles bei @morenutrition.de - auch bei allen [...]
bienesfitlife
@bienesfitlife
04 Jun, 25
1.5M
18.7k
[...] bis zu -40% Rabatt bei @morenutrition.de !😱 Neuen Produkten und [...]

inas.fitblog x More Nutrition

inas.fitblog
@inas.fitblog
20 Oct, 25
671.4k
8.1k
[...] INA sparst du maximal bei @morenutrition.de – perfekt für dein [...]
inas.fitblog
@inas.fitblog
27 May, 25
471.8k
6.8k
Anzeige / Entweder - oder? 👉🏼 zuckerfreie Joghurt-Gummibärchen aus nur 3 Zutaten ✅ zuckerfrei ✅ proteinreich ✅ kalorienarm ✅ nur 3 Zutaten ✅ optional: vegan Zutaten für 15 Stück: 18g gemahlene Gelatine oder Agar-Agar 80g Naturjoghurt, Skyr, etc. oder eine vegane Alternative Zerup nach Wahl (alternativ: Saft) 100mL Wasser 👉🏼 mit Code INA gibts immer maximalen Rabatt bei @morenutririon.de Zubereitung: 1. Gelatine nach Packungsanleitung mit etwas Wasser zubereiten 2. Joghurt portionsweise unterrühren und restliches Wasser dazugeben 3. die noch warme Masse optional in 3-4 verschiedene Portionen aufteilen und mit unterschiedlichen Zerups verrühren 4. in Silikonförmchen füllen und im Kühlschrsnk fest werden lassen Nährwerte pro 100g: 93 kcal - 4g KH - 19g EW - 0g Fett #gummibärchen #zuckerfrei #zuckerfreinaschen
inas.fitblog
@inas.fitblog
23 Feb, 26
470.3k
6.2k
[...] du immer maximal bei @morenutrition.de ⸻ 👩🏼‍🍳 Zubereitung [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, Germany is where More Nutrition had the most influencer activity. 61.7% of their live influencer content in the last 12 months was posted by German influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United States (7.7%)
  • The Netherlands (7.2%)
  • United Kingdom (6%)
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More Nutrition's influencer activity by market

Germany61.7%
United States7.7%
The Netherlands7.2%
United Kingdom6.0%
Austria5.2%
Other12.2%

Here is another example of More Nutrition collaborating with an influencer in Germany.

kristinas.healthylife x More Nutrition

kristinas.healthylife
@kristinas.healthylife
15 Sep, 25
3.9M
63.5k
[...] Pfeffer , More Spices Knobilicous @morenutrition.de * Code : Krisi max. Rabatt • 150 g [...]

More Nutrition's influencer activity vs. related brands

More Nutrition competes with Women's Best and EHPlabs in lifestyle-driven supplements, where transformation storytelling, recipe content, and affiliate creator programs are common growth channels.

Total influencer content

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More Nutrition vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

More Nutrition
Women's Best
EHPlabs
18.1k13.9k18.6k

EHPlabs leads with 18.6k sponsored posts, marginally ahead of More Nutrition (18.1k posts) and Women's Best (13.9k posts). Across all three brands, the average volume is 16.8k posts, indicating mature, scaled influencer programs.

By social platform

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More Nutrition vs. related brands influencer activity (by social platform)

Sponsored posts by platform

More Nutrition
Women's Best
EHPlabs
12.6k10.8k3.6k5.3k3.1k14.9k2110146InstagramTikTokYouTube

More Nutrition leads on Instagram and YouTube, while EHPlabs leads on TikTok. The gap is most notable on TikTok, with EHPlabs at 14.9k, More Nutrition at 5.3k, Women's Best at 3.1k posts. Women's Best's activity is particularly concentrated on Instagram. EHPlabs posts far more on TikTok than More Nutrition and Women's Best, while More Nutrition posts far more on Instagram than EHPlabs.

By geographical market

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More Nutrition vs. related brands influencer activity (by country)

Estimated sponsored posts in More Nutrition's top markets

More Nutrition
Women's Best
EHPlabs
11.2k001.4k6.9k8.1k1.3k00GermanyUnited StatesThe Netherlands

More Nutrition has the highest estimated sponsored-post volume in Germany (11k posts, 61.7%), The Netherlands (1.3k posts, 7.2%), while EHPlabs has the highest estimated sponsored-post volume in United States (8.1k posts, 43.6%), Australia (5.2k posts, 27.8%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 13.9%), France (777 posts, 5.6%), suggesting a Europe focus. More Nutrition's strength in Germany may indicate a home-market focus, while EHPlabs shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does More Nutrition sponsor most?
More Nutrition's top social channel for sponsored influencer content is Instagram (69.6% of their total content). On Instagram, Reels are their most-sponsored format, accounting for the majority of their sponsored Instagram content.
Do More Nutrition use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by More Nutrition that contain discount codes. Here is one example, where "Niki" is visible in the caption.
Which influencers does More Nutrition collaborate with?

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