More Nutrition Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by More Nutrition over the last 12 months.
This report breaks down where & how More Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with More Nutrition, see here: More Nutrition influencers.
Influencer activity throughout the year
More Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
More Nutrition's influencer activity by month
Number of sponsored posts
More Nutrition's influencer output appears relatively consistent throughout the year, averaging about 641 sponsored posts per month. January recorded the highest volume at 790 posts (23% above average), while February was the quietest at 418 posts.
More Nutrition's influencer activity by month (views)
Total views on sponsored video posts
October generated the most views at 53.1M, while January recorded the least at 28.5M. Across all tracked posts in the 12-month window, average views per post were 62.8k. Interestingly, the highest-view month (October) does not align with peak post volume (January), which could indicate performance differences across months. The top-performing tracked post, by @kristinas.healthylife, generated 3.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of More Nutrition's sponsored influencer collaborations break down by social platform:
- Instagram: 6.4k posts (80.9%)
- TikTok: 1.2k posts (14.9%)
- YouTube: 331 posts (4.2%)
More Nutrition's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for More Nutrition.
Here are 3 examples of More Nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kristinas.healthylife x More Nutrition
![Instagram post by @kristinas.healthylife for More Nutrition. Caption reads: [...] oder etwas More Spices Knobilicous....](https://images.od.modash.io/6a2098d576713cf0949556ba48f1d8d0e9c9893b)
Influencer bio
🤸Mit Balance zum Erfolg 🌮leckere & einfache Rezepte 📔Spiegel Bestseller Autorin 💕OACE & More Code: KRISI Alles auf einen Blick 😉⬇️*ad
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
alinesfitsecrets x More Nutrition
![TikTok post by @alinesfitsecrets for More Nutrition. Caption reads: [...] Optional: Sriracha Mayo *von @MORE NUTRITION....](https://images.od.modash.io/90f976114b1a5f4bcd8cefcf225ff614c062df13)
Influencer bio
✨Online Ernährungscoach 🤓 ✨More &OACE Code:Aline Coaching 🔽🔽🔽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
UrsKalecinski x More Nutrition
![YouTube post by @UrsKalecinski for More Nutrition. Caption reads: [...] uns auch mit dem Code ALITSCHE bei More....](https://images.od.modash.io/bfdf4315748a61a055bba91b84fbe4bccfdf279a)
Influencer bio
Impressum: money for protein GmbH Schafgrube 24 74177 Bad Friedrichshall UStID: DE364404938
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 89.1%
- Posts: 10.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers More Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
More Nutrition's influencers average views (Instagram)
Based on each influencer's average views per post
With 37.4% of partnerships featuring creators averaging 10K-50K views, More Nutrition's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
supplemania_official x More Nutrition
Influencer bio
Alle Infos rund um die neuesten Supplements. 🫙💊 TikTok: @supplemania (100k) 📩 supplemania@cinehype.de
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.5k avg views/post):
essens_pause x More Nutrition
![Instagram post by @essens_pause for More Nutrition. Caption reads: [...] RICA spart ihr immer maximal bei....](https://images.od.modash.io/2a9320b46f09e668a2c0048421ca8cc4a60e1834)
Influencer bio
🙆🏽♀️ die Magerquarklady 💪🏻Ich helfe EUCH beim Abnehmen 💌 rica@provenimpactagency.com ⬇️Ohne Verzicht abnehmen⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
More Nutrition's repeat partnerships
Out of 550 unique influencers in our dataset, 180 of them (33%) posted content for More Nutrition in 3 or more separate calendar months. The most consistent partner is @tini.for, who has collaborated across 13 months with 274 total posts. @onkel_jacek alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of More Nutrition's repeat influencer partnerships, with links to the sponsored content.
tini.for x More Nutrition
![Instagram post by @tini.for for More Nutrition. Caption reads: [...]
*Anzeige
*Produkte von @morenutrition.de....](https://images.od.modash.io/72d3f9c0cf2e89758b7873b9e3ebba1c473a7992)
![Instagram post by @tini.for for More Nutrition. Caption reads: [...] g F
Anzeige
*Produkte von @morenutrition.de....](https://images.od.modash.io/59b0874fc807f80382113a80159880d840677da1)
![Instagram post by @tini.for for More Nutrition. Caption reads: [...] g F
Anzeige
*Produkte von @morenutrition.de....](https://images.od.modash.io/9b353764a90e6d8e601f6e16dbe643d7d60d37f3)
chrissis.chaoskitchen x More Nutrition
![Instagram post by @chrissis.chaoskitchen for More Nutrition. Caption reads: [...] die besten Rabatte bei @morenutrition.de und....](https://images.od.modash.io/38a9f5ef902887ea16c2a5850ff6535956b2e901)
![Instagram post by @chrissis.chaoskitchen for More Nutrition. Caption reads: [...] zu verpassen ✨
*sind von @morenutrition.de....](https://images.od.modash.io/927ac1089e3a2b7f3abe3a6c00f95b593684732f)
![Instagram post by @chrissis.chaoskitchen for More Nutrition. Caption reads: [...] die besten Rabatte bei @morenutrition.de und....](https://images.od.modash.io/9dcabac0539b77b03ff6980445fede8084b301a0)
gourmet_leicht x More Nutrition
![Instagram post by @gourmet_leicht for More Nutrition. Caption reads: [...] du immer maximal bei @morenutrition.de und....](https://images.od.modash.io/a7055050395c29373910ad70397975cb36491931)
![Instagram post by @gourmet_leicht for More Nutrition. Caption reads: [...] du immer maximal bei @morenutrition.de und....](https://images.od.modash.io/239ae2effac894af85638e060c56e1ebb43e48a5)
![Instagram post by @gourmet_leicht for More Nutrition. Caption reads: [...] ab 25€ bei @morenutrition.de 🔔 Unter allen....](https://images.od.modash.io/2c2bb9935fe883606071760dd4ef8d6d9fa06d3b)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Germany is where More Nutrition had the most influencer activity. 71.3% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (7.1%)
- Austria (5.6%)
- United Kingdom (3.1%)
More Nutrition's influencer activity by market
Here is another example of More Nutrition collaborating with an influencer in Germany.
gourmet_leicht x More Nutrition
More Nutrition's influencer activity vs. related brands
More Nutrition competes in fitness-focused supplements with Women’s Best and EHPlabs, both known for performance/lifestyle positioning and strong influencer affiliate and transformation ecosystems.
Total influencer content
More Nutrition vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
More Nutrition leads with 7.9k sponsored posts, significantly outpacing EHPlabs (2.9k posts) and Women's Best (2.6k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. More Nutrition has multiple times more total posts than Women's Best and EHPlabs.
By social platform
More Nutrition vs. related brands influencer activity (by social platform)
Sponsored posts by platform
More Nutrition leads on Instagram and YouTube, while EHPlabs leads on TikTok. The gap is most notable on Instagram, with More Nutrition at 6.4k, Women's Best at 2.2k, EHPlabs at 755 posts. More Nutrition's activity is particularly concentrated on Instagram. On Instagram and YouTube, More Nutrition has multiple times more posts than Women's Best and EHPlabs.
By geographical market
More Nutrition vs. related brands influencer activity (by country)
Estimated sponsored posts in More Nutrition's top markets
More Nutrition has the highest estimated sponsored-post volume in Germany (5.6k posts, 71.3%), Austria (440 posts, 5.6%), suggesting a Europe focus, while EHPlabs has the highest estimated sponsored-post volume in United States (1.8k posts, 62.5%), Australia (318 posts, 10.9%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (360 posts, 13.8%), France (125 posts, 4.8%), suggesting a Europe focus. More Nutrition's strength in Germany may indicate a home-market focus, while EHPlabs shows broader regional investment.
Read more influencer strategy breakdowns
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