More Nutrition Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.7k pieces of influencer content sponsored by More Nutrition over the last 12 months.
This report breaks down where & how More Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with More Nutrition, see here: More Nutrition influencers.
Influencer activity throughout the year
More Nutrition's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
More Nutrition's influencer activity by month
Number of sponsored posts
More Nutrition's influencer activity appears to have tapered over the year, from 939 posts in January down to 600 in December. May was the busiest month at 3.2k posts, 162% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of More Nutrition's sponsored influencer collaborations break down by social platform:
- TikTok: 8.5k posts (57.9%)
- Instagram: 4.4k posts (29.7%)
- YouTube: 1.8k posts (12.4%)
More Nutrition's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for More Nutrition.
Here are 3 examples of More Nutrition's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
onkel_jacek x More Nutrition
![Instagram post by @onkel_jacek for More Nutrition. Caption reads: [...] Bekomme mit Code Onkel auf esn.com,....](https://images.od.modash.io/88bfb724fffe5d097ad2ee522cabaf061be0a692)
Influencer bio
Code Onkel: @esncom @morenutrition.de @oace_sports @prepmymeal (Anzeige) Anfragen: management@variant.berlin
Collaboration metrics
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nawajuppi x More Nutrition
Influencer bio
42 Jahre mit Alltag, Lieblingsmusik, Beauty und Tipps zum Abnehmen Instagram: nawa_juppi Team @MORE NUTRITION
Collaboration metrics
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onkeljacek1 x More Nutrition
Influencer bio
Onkel Jacek inhaltlich verantwortlich nach § 55 Abs. 2 RStV C/O Athletia Sports GmbH Susanne Ulhaas Richard-Byrd-Straße 31 50829 Köln | Deutschland E-Mail: hello@athletia.net Telefon: +49 221 35 554 -0
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.2%
- Carousels: 4.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers More Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
More Nutrition's influencers average views (TikTok)
Based on each influencer's average views per post
With 31.8% of partnerships featuring creators averaging 1K-5K views, More Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
andifront7 x More Nutrition
Influencer bio
10KG abgenommen 💪🏻 Ziel: gemeinsam Abnehmen & Hyrox Wettkampf❤️ MORE CODE: "Andi"
Collaboration metrics
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And here is another example with a smaller creator on TikTok (6.7k avg views/post):
melissa_selest x More Nutrition
Influencer bio
Mama von einem wilden 2 Jährigen Abnehmen ohne Verzicht mit More 💜 TEAM @MORE NUTRITION Best Form während dem Stillen 🤱 ⬇️⬇️⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
More Nutrition's repeat partnerships
Out of 2.3k unique influencers in our dataset, 380 of them (16%) posted content for More Nutrition in 3 or more separate calendar months. The most consistent partner is @colinunddennistv, who has collaborated across 13 months with 146 total posts. @onkeljacek1 alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of More Nutrition's repeat influencer partnerships, with links to the sponsored content.
colinunddennistv x More Nutrition
![TikTok post by @colinunddennistv for More Nutrition. Caption reads: [...] Shop Easy und schnell @MORE NUTRITION....](https://images.od.modash.io/82a101446a8e335fc811e3c41969352e9561a5ff)
![TikTok post by @colinunddennistv for More Nutrition. Caption reads: [...] Dark Chocolate Lover @MORE NUTRITION....](https://images.od.modash.io/011fc58e876caddf0908d8ae12ca834bc48ac068)
![TikTok post by @colinunddennistv for More Nutrition. Caption reads: [...] im TikTok Shop gönnen @MORE NUTRITION....](https://images.od.modash.io/f7e500958425443cf6cd1f655da3d7ca4049e1ac)
onkeljacek1 x More Nutrition
chrissis.chaoskitchen x More Nutrition
![TikTok post by @chrissis.chaoskitchen for More Nutrition. Caption reads: [...] Heißhunger 🤝 Anzeige | @MORE NUTRITION mit....](https://images.od.modash.io/6ccff43b2ea3ef286f2816e1339782c150101763)
![TikTok post by @chrissis.chaoskitchen for More Nutrition. Caption reads: [...] ✨ Anzeige | * von @MORE NUTRITION mit dem....](https://images.od.modash.io/44d700fd1256578155c01a1ce6e7283e964c59c9)
![TikTok post by @chrissis.chaoskitchen for More Nutrition. Caption reads: [...] ✨ Anzeige | *von @MORE NUTRITION Mit dem....](https://images.od.modash.io/5acc84f27c6901f27b6e6950b3e257a3ec5fa881)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Germany is where More Nutrition had the most influencer activity. 62.1% of their live influencer content in the last 12 months was posted by German influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (7.5%)
- The Netherlands (6.7%)
- Austria (5.5%)
More Nutrition's influencer activity by market
Here is another example of More Nutrition collaborating with an influencer in Germany.
kristinas.healthylife x More Nutrition
![TikTok post by @kristinas.healthylife for More Nutrition. Caption reads: [...] Pro TIPp: 50 ml Deluxe Burger Sauce....](https://images.od.modash.io/26c6a85c07d4eeb559f091177e9735981e1cc16c)
More Nutrition's influencer activity vs. related brands
More Nutrition competes in supplements and lifestyle nutrition, similar to Women’s Best and EHPlabs which also scale through influencer-led routines and transformation narratives. These brands fight for the same fitness-and-wellness creator networks in Europe and beyond.
Total influencer content
More Nutrition vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 14.9k sponsored posts, marginally ahead of More Nutrition (14.7k posts) and Women's Best (8.7k posts). Across all three brands, the average volume is 12.8k posts, indicating mature, scaled influencer programs.
By social platform
More Nutrition vs. related brands influencer activity (by social platform)
Sponsored posts by platform
More Nutrition leads on YouTube, while Women's Best has the most activity on Instagram and EHPlabs has the most activity on TikTok. The gap is most notable on TikTok, with EHPlabs at 10.3k, More Nutrition at 8.5k, Women's Best at 2.7k posts. On YouTube, More Nutrition has 1833 posts, far more than Women's Best with 119 and EHPlabs with 241.
By geographical market
More Nutrition vs. related brands influencer activity (by country)
Estimated sponsored posts in More Nutrition's top markets
More Nutrition has the highest estimated sponsored-post volume in Germany (9.2k posts, 62.1%), The Netherlands (988 posts, 6.7%), while EHPlabs has the highest estimated sponsored-post volume in United States (8k posts, 53.9%), Australia (3k posts, 19.8%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 14.3%), France (767 posts, 8.8%), suggesting a Europe focus. More Nutrition's strength in Germany may indicate a home-market focus, while EHPlabs shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Women's Best's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
- OCEANSAPART's Influencer Marketing Strategy
- VBeautyPure's Influencer Marketing Strategy
- Embelleze's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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